The_Complete_Guide_to_Facebook_Marketing

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Beneath the ad preview, you can choose whether to show your ad in the mobile news feed, right column, or partner mobile apps. Once you have completed your ad, you will use Place Order to submit it to Facebook. After Facebook approves your ad, it will begin running based on the schedule you chose. Additional Features To further optimize your Facebook Advertising strategy, you may want to dive into these additional Facebook Advertising features: Custom Audiences Custom Audiences allow you to target specific people, such as your mailing list, website visitors, and app users. To get started, go to your Audience Manager and click the Create Audience button. When you choose Create a Custom Audience, you will get the following options: The Complete Guide to Facebook Marketing 42
For customer lists, you can export your mailing list subscribers, customer database, or other email lists you have. For website traffic, you will need to add a pixel to your website or specific pages you want to create an audience from. For app activity, you will choose an app you have created (such as people who have opened your app) to extract users from. In addition to creating new custom audiences, you can create lookalike audiences. This allows you to target people similar to another custom audience you have created, such as Facebook users who are similar to your current customers. The Complete Guide to Facebook Marketing 43
Page 1 and 2: The complete guide to Facebook Mark
Page 3 and 4: Local businesses will choose a subc
Page 5 and 6: Fourth, you will be given the optio
Page 7 and 8: Or, you might want to use your cove
Page 9 and 10: Once set up, Facebook will record t
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Page 13 and 14: You also can post a link update to
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Page 23 and 24: From an organic-reach standpoint, u
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Page 37 and 38: Once you choose an objective, you w
Page 39 and 40: You also can target ads by Facebook
Page 41: Depending on your bidding objective
Page 45 and 46: Another great reason to create cust
Page 47 and 48: Power Editing The Power Editor in F
Page 49 and 50: If you had multiple ads for a parti
Page 51 and 52: Facebook Personal Profiles Most peo
Page 53 and 54: And, it will be linked next to your
Page 55 and 56: accountant in a local business refe
Page 57 and 58: Implement Facebook Open Graph Tags
Page 59 and 60: In Conclusion We hope you have lear

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