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Our unique Transit portfolio offers brands…<br />
UBIQUITY + RECEPTIVITY + LONGEVITY<br />
They’re<br />
everywhere!<br />
They go where<br />
your audience go.<br />
The most liked<br />
and most<br />
noticeable<br />
format in Outdoor.<br />
Great results<br />
for a greater<br />
length<br />
of time.
And in 2017 we’re…
MOVEMENT<br />
attracts<br />
A T T E N T I O N<br />
… IT SPARKS ACTIVITY IN THE<br />
BRAIN AND MAKES <strong>TRANSIT</strong><br />
ADVERTISING STAND OUT
MOVEMENT<br />
triggers<br />
M E M O R Y<br />
E M O T I O N<br />
A T T E N T I O N<br />
E N G A G E M E N T
<strong>TRANSIT</strong> FORMATS<br />
MEET THE MOVERS
IMPACT<br />
Maxitram<br />
MaxiTrams are an iconic part of Melbourne and Adelaide’s streetscape. They<br />
signify market dominance, ownership of the streets and an elevated<br />
perception of your brand.<br />
- Pinpoint your coverage area<br />
- Ensure exposure in key retail and<br />
business precincts<br />
- Can be used as stand alone or as a<br />
tactical component of a multi<br />
layered campaign
IMPACT<br />
Supertram<br />
Supertrams convey dominance, ownership and an elevated perception of<br />
your brand. Like any wrapped vehicle, they own the streets and demand<br />
attention from all angles.<br />
- Focus on a key coverage area,<br />
whilst ensuring ensure exposure in<br />
key retail and business precincts<br />
- Can be used as stand alone feature<br />
or as a tactical component of a<br />
multi layered campaign.
IMPACT<br />
Maxibus<br />
The Maxibus format dominates the streetscape, and is able to command<br />
attention everywhere it travels. Maxibuses ensure noticeability and facilitate<br />
an elevated perception of your brand.<br />
- Active across a large coverage<br />
area<br />
- Ensure exposure in key retail,<br />
business and residential precincts<br />
- Can be used as stand alone feature<br />
or as a tactical component of a<br />
multi layered campaign.
IMPACT<br />
Megaside<br />
The Megaside provides the ultimate creative canvas, combining high impact<br />
premium panels with frequency, proximity to city and key suburban<br />
locations. The true ‘King of the CBD’<br />
- Acts as a Large Format billboard on<br />
the move<br />
- Generates mass impact and<br />
signifies premium quality<br />
- Generally focussed in and around<br />
the CBD ensuring business and retail<br />
exposure<br />
- Travels into residential areas.
IMPACT<br />
Showcase<br />
The Showcase format allows brands to showcase their advertising boldly on<br />
the bus side, speaking directly to a large audience. The format delivers<br />
impact that is likened to that of a large format billboard, amplified by being<br />
on the move.<br />
- Delivers impact at scale<br />
- Reaches large audiences frequently<br />
throughout the week<br />
- Facilitates strong brand message<br />
reaching pedestrian, cycling and<br />
vehicular traffic.
IMPACT<br />
Fullback<br />
Fullbacks allow advertisers to share their brand with the transit audience,<br />
impacting driving, cycling and pedestrian traffic. Fullbacks offer the impact<br />
and presence of a billboard on the move.<br />
- One of the best formats when it<br />
comes to delivering impact at scale<br />
- Offer a lengthened viewing<br />
opportunity due to their position on<br />
the vehicle<br />
- Achieve high impact through size<br />
and dominance.
BROADCAST<br />
Portrait Side<br />
The combination of kerbside and roadside exposure impacts commuters,<br />
pedestrians and vehicles simultaneously. A third bigger than alternative<br />
outdoor portrait formats, Portrait Sides ensure your brand gets noticed.<br />
- Unrivalled ability to provide<br />
campaign visibility<br />
- Facilitate combination of impact<br />
and broad geographical coverage<br />
- An ideal way to make brands top of<br />
mind when it comes to brand<br />
awareness and consideration.
BROADCAST<br />
Portrait Back<br />
Portrait Backs are an ideal way to impact motorists. This formats allows for<br />
flexible campaign weights, facilitates broad distribution and provides an<br />
opportunity to create brand ubiquity with tactical applications.<br />
- One of the most cost effective<br />
formats<br />
- Provide strong reach and frequency<br />
across all major markets<br />
- Predominantly impacts the<br />
vehicular audience, speaking<br />
directly to drivers.
BROADCAST<br />
Superside<br />
The Superside format offers eye level exposure to a multitude of commuters<br />
daily, as well as impacting business districts and built up shopping precincts<br />
day in and day out.<br />
- Unique design ensures all<br />
commuters boarding the tram are<br />
exposed to the advertising<br />
- Amplifies the power of a call to<br />
action as audiences begin their<br />
journey<br />
- Can be effectively used for multiple<br />
message sequencing.
BROADCAST<br />
Tram Sky Breaker<br />
Sky breakers are unique to trams and provide a powerful street level bulletin,<br />
penetrating CBD and suburban areas effectively.<br />
- Used for both broadcast and<br />
tactical applications<br />
- Ideal for URL or headline style<br />
executions<br />
- Positioned above the traffic, they<br />
elevate the message above the<br />
streetscape speaking to large<br />
audiences.
BROADCAST<br />
City Square<br />
City Squares provide a powerful format to build frequency, and penetrate<br />
CBD and suburban areas effectively. Featured on trams only there are four<br />
dedicated panels per tram with two on each side.<br />
- Square format ideal for both simple<br />
headlines as well as brand and retail<br />
messages<br />
- The City Square panels are 50%<br />
larger than street furniture<br />
- Positioned on central city routes.
BROADCAST<br />
Metroback<br />
MetroBacks are a cost effective way to position your brand in front of a large<br />
audience, with exceptional, eye level exposure to motorists.<br />
- Cost effective format speaking<br />
directly to drivers<br />
- Available from most depots and<br />
can be bought line-by-line, or in the<br />
recommended packs<br />
- Can be skewed to different<br />
locations depending on the needs<br />
of the advertiser.
ENGAGEMENT<br />
Interiors<br />
Interiors are the unique formats that speaks to a receptive passenger<br />
audience who have ample time to read and absorb advertising messages.<br />
The average bus trip is 37 minutes so interiors have plenty of time to impact.<br />
- Speak directly to a captive<br />
audience<br />
- Provide an opportunity to inform<br />
and entertain commuters and<br />
generate a deeper level of<br />
engagement.
So next time you need a format that delivers….<br />
BROADCAST + IMPACT +<br />
ENGAGEMENT<br />
Look no further than<br />
<strong>TRANSIT</strong>