MBR_Issue_28 -February 2017 (1)

Malta Business Review
iGAMING
DENTAL HEALTHCARE
Malta Business Review
An
Aspirational
Home away
from Home
by
Thomas Mahoney
I
was sitting down in reception area
at Mr Green when the surroundings
prompted me to ask myself; where
is employer branding going next? Can
it even get any better? Knowing the
obvious answers to my nonsensical
questions still left me perplexed. There
was something particularly different
about how this brand presents its
self, which I couldn’t quite figure out,
as my eyes were still settling into the
green ambience. Rikard Rinaldo, who
is responsible for the brand and the
responsible gaming division invited
me into one of their arty rooms to
introduce me to an elegant, chic,
modern, edgy, cool man who roles by
the name of Mr Green.
Mr Green is well known for its
Casino offering with endless themes,
extending its portfolio in 2016 to offer
Live Casino and Sportsbook. Their
brand offering has been personified
through the glorious character of Mr
Green. When peeling off all the layers
from the brand strategy, the mission
is clear and simple – They are proud
to offer people a break, a superior
gaming experience, in a responsible
environment.
“Mr Green had a vision of doing
something unique and inspiring,
something beyond what everyone
else in the industry was doing,” said
Rikard. The foundation to all actions
and activities is based on offering
true entertainment in a responsible
environment, or as they like to call it;
Green Gaming.
This has positioned Mr Green as the
gentleman of online gaming and
listening to Rikard’s story of how the
brand came to be and where they are
heading I start to see how they have
been able to connect the dots and
increasingly I feel how their brand
comes across as respectful, honorable,
trustworthy, adventurous and fun.
Over the years it is clear Mr Green has
been able to build a unique corporate
culture based on its brand values. As
a workplace Mr Green strives to be
extraordinaire, social and inspiring. I,
as the writer can vouch for that! The
atmosphere is defined by their values
of; always acting like a gentleman, offer
entertainment and acting responsibly.
To acquire and retain the right talent
the organization understand the need
of offering an aspirational home away
from home - a workplace with a social
lifestyle that feels modern, efficient
and professional. To grow one’s
personal career in parallel to delivering
value to the company, Mr Green offers
a middle management and leadershiptraining
program.
Their healthy mindset stretches from
a player perspective to their focus
on employee care. Benefits like daily
fresh fruit baskets and professional
breakfasts, fresh Friday shakes, local
barista vouchers, team dinners,
activity events and of course after
work refreshments keep energy
levels up and fun at an all-time high.
Mr Green knows that sitting in an
office all day isn’t the best option for
a healthy lifestyle. Therefore every
employee receives a yearly stipend for
gym membership, clothing or health
accessories as well as a private hospital
health insurance that also includes eye
care and dental care.
Green had a vision of
doing something unique
and inspiring, something
beyond what everyone else
in the industry was doing
My conclusion is that this employer
brand is HONEST. Not only does it
portray the image of its internal
culture, but also it is honest about the
way the brand portrays how every day
life looks and feels in the office. If you
would walk into Mr Green right now,
you would experience precisely what
is seen across their branded marketing
visuals!
“Taking care of employee is key in
reaching our vision to be a significant
global player and shape the future of
the online gaming industry. We want
to make sure that people know that If
they are looking for entertainment –
They simply ask for Mr Green.” Rikard
says…
Mr Green… you are like no other!! A
sincere well done! MBR
When treatment
fails!
Intra-oral before treatment
Back in the day, not too long
ago in fact, extracting teeth
was common practice. Today’s
dentistry aims higher. The line of
thinking is always to try and hang onto your
own teeth as there is nothing better. How
do we do this? The first step is to take our
children with us when we visit the dentist.
This way, children will observe their
parents undergo treatment and associate
it with nothing sinister. Once the child is
comfortable with this clinical scenario,
they proceed with a dental check-up. This
is repeated biannually and in time children
associate a dental check-up with routine
health management.
Unfortunately, not all patients have a good
set of teeth. This is either due to their
DR JEAN PAUL DEMAJO
Dental and Implant Surgeon,
Trained in London working in
private practice in Malta
Intra-oral after treatment
genetic make-up or irresponsible behavior
towards their dentition. Luckily today there
are many treatment modalities which we
employ enabling us to fix our teeth and
hang onto them for longer. Treatments
include gum treatment or restorative
treatment, which might include fillings,
crowns and root canal treatment. Surgical
treatment may also be used to remove
sub-gingival inflammatory tissue enabling
the tooth and its surrounding tissue to
heal.
Irrespective of all these fancy treatments,
issues do arise and occasionally treatments
fail. Patients are often disheartened
that after all their time and effort, not to
mention the costs incurred, their teeth
may still be lost. The failure rate is normally
A Case Study
Extra-oral after treatment
very low but it does exist. This may be due
to poor-treatment, re-infection or lack of
adequate after care. In most cases it is
quite easy to point out which it is but in
some others not quite so.
The sequence of events in the above case
study is quite rare. At times even the bestlooking
treatment presents problems
as it did here, and at times the worst
looking treatment presents none. What’s
important is to be well informed about
all types of treatment options. Knowing
their risks, benefits and limitations as well
as their costs and timeframes is a must.
However, patients must also trust their
practitioner and leave themselves be
guided. Ask your dentist! MBR
A young lady in her mid-20s bites into something hard and cracks her upper front
tooth. A large chunk of the crown fractures leaving the nerve of the tooth exposed.
She proceeded to have root canal therapy followed by a crown to restore it to normal
aesthetics and function. Even though on radiograph the root canal therapy looked to
have been performed well, the tooth remained tender. A second root canal treatment
was performed but the symptoms persisted. A surgical procedure was then performed
to section off the upper third of the root. This still left the tooth tender. After 6months
of treatment, radiographs, antibiotic prescriptions and more, it was decided to remove
the tooth and start a fresh with an implant. When the tooth was removed a root
fracture line previously invisible on clinical or radiographic examination was clearly
seen on the side of the root. This was the likely cause of the persistent discomfort and
was completely out of reach of the practitioner. The implant treatment was successful
and patient’s symptoms resolved at once.
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