Winter 2017 edition new


The Sheepwash Chronicle is a magazine for and about the residents of the little village of Sheepwash in Devon.

Sheepwash Community Shop and Post Office News

Don't catch a chill

By the time you read this winter will truly be upon us, so wrap up warm and keep the house cosy. Your

shop is here to help, and carries a stock of logs, kindling, matches and firelighters.

Sadly, some of us will succumb to colds and the like, but never fear, we can offer tea and sympathy - and, of

course, welcome relief supplied by a range of remedies, including cough medicines, sore throat tablets,

Vick, pain killers, and (my own particular favourite) honey and lemon. Just mix with hot water and a tot of


Thank you

Sheepwash is very lucky in the way its good folk donate their time and hard-earned cash in support of

worthy causes and village institutions in need.

A big thank you to all you folk for your contributions of prizes and for participating in the Grand Christmas

Draw, as well as the November Safari Supper, both organised by Chris Vincent. So a big thanks to Chrissie


With no support, we tumble

Many of you may wonder why the village shop needs this fundraising help? Well, in the UK, 300 or more

privately run village shops are closing each year, yet many are saved by becoming community owned and

run like ours.

But even a community shop still has to balance its books. Sales (or rather the profit on sales) must be

great enough to cover the shop’s overheads. If not, the shop cannot pay its bills and will fold.

So, if sales are too low, or overheads are too high, there will be a shortfall. Thankfully, this is where

fundraising fills the gap. But even the donations made by our wonderful community have a limit, so the

shop team must keep addressing that basic shopkeeper's equation and try to increase sales and keep

overheads as low as possible.

The higher the level of sales, then the more gross profit (the difference between our sales income and what

we pay our suppliers) will be generated to pay our overheads. So the more you use the shop, the higher the

likelihood it will survive.

For our part, we will try to stock more items that you particularly ask for, and also try to tempt you with

new and interesting products. We are never going to compete on price with everything that the likes of

Tesco and Asda sell. However, many of our branded goods and price-marked specials do get close and are

sometimes even lower!

Instead, we hope to offset this by offering you the convenience of being just up the road, coupled with a

reasonable range of goods. This includes many tasty, locally sourced products that are not available from

the big boys, like Miles Tea, Stapleton’s yogurt, Sally's cupcakes, Endacott’s pasties, and the fabulous

Wessex Pantry pies.

I keep mentioning overheads, but what exactly are they? Well these include many costs that we have little

or no control over - like rates, licences, and the repairs and replacement of fridges and other shop


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