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Inside magazine issue 12 | Part 03 - From a corporate perspective<br />
So far, the supply of green<br />
bonds is not matching the<br />
massive demand, and green<br />
bonds tend to be largely<br />
oversubscribed.<br />
Nevertheless, Bank of America Merrill<br />
Lynch has pointed to the fact that the<br />
green bonds listed in its index have proven<br />
to have a lower credit risk rating and<br />
that returns on these bonds show less<br />
volatility as compared to their non-green<br />
counterparts. 24<br />
The OECD 25 lists a number of possible<br />
investor incentives. In addition to the<br />
fact that green bond investments fulfil<br />
ESG (Economic and Social Governance)<br />
requirements and mandates, the “green”<br />
label holds bond issuers to more stringent<br />
transparency standards in relation to their<br />
use-of-proceeds reporting compared<br />
to regular vanilla bonds, and this allows<br />
investors to better assess their risk.<br />
Another incentive the OECD cites is<br />
portfolio diversification: particularly for<br />
investors whose portfolio inc<strong>lu</strong>des a strong<br />
focus on carbon-intensive investments,<br />
green bonds offer an opportunity to hedge<br />
against risk.<br />
Ulrik Ross, Global Head of Public Sector<br />
and Sustainable Finance at HSBC,<br />
suggests we think of the green investor<br />
class as comprising different sub-classes<br />
characterized by different “shades of<br />
green.” First, there are the “dark green”<br />
investors, which tend to be churches,<br />
charity foundations, private banks or<br />
asset managers serving clients who are<br />
strongly committed to socially responsible<br />
investing. Ross notes that this group has<br />
always placed sustainability at the heart<br />
of its investment strategy, but that doing<br />
so has been facilitated by the green bond<br />
market. A second group of investors have<br />
delved into the sustainable investment<br />
space more recently, and will use green<br />
bonds to complement their existing<br />
investments, as a strategy for diversifying<br />
their portfolios in ways that meet their<br />
stakeholders’ wishes regarding investing<br />
in environmentally responsible causes.<br />
Finally, we can find what Ross refers to as<br />
an “opportunistic investor group”: a group<br />
that will invest based on the credit history<br />
of the institution or company, regardless of<br />
its green credentials. 26<br />
Whichever grade of green they occupy, an<br />
interesting trend for a growing number of<br />
investors to think differently about their<br />
investments—that is, to va<strong>lu</strong>e sustainability<br />
and long-term performance as well as, and<br />
perhaps more than, short-term financial<br />
gains—has been observed. 27 Moreover,<br />
Deloitte’s 2016 survey of millennials 28<br />
shows that this generation of future leaders<br />
and investors care about companies’ triple<br />
bottom line and defines success in terms<br />
of both profit and purpose.<br />
Whatever is driving it, investor appetite is<br />
most definitely growing. Indeed, so far, the<br />
supply of green bonds is not matching the<br />
massive demand, and green bonds tend<br />
to be largely oversubscribed. What’s more,<br />
investor appetite is set to expand from<br />
institutional investors and pension funds to<br />
the whole spectrum of investors inc<strong>lu</strong>ding<br />
retail, especially if public authorities create<br />
appropriate incentives for the asset class.<br />
Although the sector is currently not offering<br />
higher returns than non-green bonds of<br />
the same grade (green bonds currently<br />
price flat on issuance with the issuer’s<br />
other debt), they are expected to yield<br />
higher returns in a long-term cycle. Also,<br />
as the spectrum of investors grows, the<br />
market will become more liquid, improving<br />
performance on the secondary market<br />
(for the time being green bonds trade at a<br />
premium on the secondary market up to<br />
20 basis points tighter than conventional<br />
bonds, due to high investor demand on<br />
supply).<br />
As the market goes mainstream, we expect<br />
that financial innovation will bring about<br />
product diversification so as to potentially<br />
match all risk profiles and investment<br />
policies, from green ABS products secured<br />
104