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Inside magazine issue 12 | Part 03 - From a corporate perspective<br />

So far, the supply of green<br />

bonds is not matching the<br />

massive demand, and green<br />

bonds tend to be largely<br />

oversubscribed.<br />

Nevertheless, Bank of America Merrill<br />

Lynch has pointed to the fact that the<br />

green bonds listed in its index have proven<br />

to have a lower credit risk rating and<br />

that returns on these bonds show less<br />

volatility as compared to their non-green<br />

counterparts. 24<br />

The OECD 25 lists a number of possible<br />

investor incentives. In addition to the<br />

fact that green bond investments fulfil<br />

ESG (Economic and Social Governance)<br />

requirements and mandates, the “green”<br />

label holds bond issuers to more stringent<br />

transparency standards in relation to their<br />

use-of-proceeds reporting compared<br />

to regular vanilla bonds, and this allows<br />

investors to better assess their risk.<br />

Another incentive the OECD cites is<br />

portfolio diversification: particularly for<br />

investors whose portfolio inc<strong>lu</strong>des a strong<br />

focus on carbon-intensive investments,<br />

green bonds offer an opportunity to hedge<br />

against risk.<br />

Ulrik Ross, Global Head of Public Sector<br />

and Sustainable Finance at HSBC,<br />

suggests we think of the green investor<br />

class as comprising different sub-classes<br />

characterized by different “shades of<br />

green.” First, there are the “dark green”<br />

investors, which tend to be churches,<br />

charity foundations, private banks or<br />

asset managers serving clients who are<br />

strongly committed to socially responsible<br />

investing. Ross notes that this group has<br />

always placed sustainability at the heart<br />

of its investment strategy, but that doing<br />

so has been facilitated by the green bond<br />

market. A second group of investors have<br />

delved into the sustainable investment<br />

space more recently, and will use green<br />

bonds to complement their existing<br />

investments, as a strategy for diversifying<br />

their portfolios in ways that meet their<br />

stakeholders’ wishes regarding investing<br />

in environmentally responsible causes.<br />

Finally, we can find what Ross refers to as<br />

an “opportunistic investor group”: a group<br />

that will invest based on the credit history<br />

of the institution or company, regardless of<br />

its green credentials. 26<br />

Whichever grade of green they occupy, an<br />

interesting trend for a growing number of<br />

investors to think differently about their<br />

investments—that is, to va<strong>lu</strong>e sustainability<br />

and long-term performance as well as, and<br />

perhaps more than, short-term financial<br />

gains—has been observed. 27 Moreover,<br />

Deloitte’s 2016 survey of millennials 28<br />

shows that this generation of future leaders<br />

and investors care about companies’ triple<br />

bottom line and defines success in terms<br />

of both profit and purpose.<br />

Whatever is driving it, investor appetite is<br />

most definitely growing. Indeed, so far, the<br />

supply of green bonds is not matching the<br />

massive demand, and green bonds tend<br />

to be largely oversubscribed. What’s more,<br />

investor appetite is set to expand from<br />

institutional investors and pension funds to<br />

the whole spectrum of investors inc<strong>lu</strong>ding<br />

retail, especially if public authorities create<br />

appropriate incentives for the asset class.<br />

Although the sector is currently not offering<br />

higher returns than non-green bonds of<br />

the same grade (green bonds currently<br />

price flat on issuance with the issuer’s<br />

other debt), they are expected to yield<br />

higher returns in a long-term cycle. Also,<br />

as the spectrum of investors grows, the<br />

market will become more liquid, improving<br />

performance on the secondary market<br />

(for the time being green bonds trade at a<br />

premium on the secondary market up to<br />

20 basis points tighter than conventional<br />

bonds, due to high investor demand on<br />

supply).<br />

As the market goes mainstream, we expect<br />

that financial innovation will bring about<br />

product diversification so as to potentially<br />

match all risk profiles and investment<br />

policies, from green ABS products secured<br />

104

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