XtraBlatt issue 01-2016

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TITLE THEME Krone France IN OUR OWN HAN From July 2016, Krone launched its own sales company in France under the management of Joël Foucher. XtraBlatt editorial spoke with him over the present position, future plans and the situation of farming in France. 10
DS France is recognized as the largest agricultural machinery market in Europe. Contrary to the German sales peak in the years 2011 to 2015, the French experienced sometimes-violent ups and downs – no easy environment for the launch of Krone France SAS. XtraBlatt: Monsieur Foucher, how is the French farm equipment market developing currently? Is there a recognizable trend towards improvement? Joël Foucher: I would describe the situation more as an emotional roller-coaster. 2009 to 2011 were characterized by strong falls in sales in nearly all segments of agricultural machinery. In 2012/13 there followed an upswing so vigorous that it was almost a hype. Subsequently came a downturn again. And currently we’re seeing no ground for particular optimism. After all, the French farmer also suffers extremely under the fall in prices, particularly for milk, but also for meat. The removal of the milk quota had serious consequences. XtraBlatt: Could you explain this further? Foucher: In the first place, there’s naturally the immediate consequence of many farmers sliding into financial difficulties and thus accelerating the structural change. For instance, at the beginning of 2016 we had a good 90,000 dairy farmers in France with the particularly important dairy regions definitely Brittany and Normandy. In the meantime, we have official sources in administration and politics openly admitting that they reckon with a reduction in dairy farms of up to 20 % by the end of 2020. This is a drama for France and literally a real political concern. XtraBlatt: Why haven’t we seen more strikes and blockades? After all, the French farmers were always known for their aggressive reactions … Foucher: That’s correct and, beneath the surface, things are certainly boiling-up in agriculture. However, the food 11
Page 1 and 2: 1 2016 XtraBlatt IN OUR OWN HANDS L
Page 3 and 4: Editorial DEAR READER, Once again,
Page 5 and 6: In winter, it’s high season in th
Page 7 and 8: Farmers almost everywhere have diff
Page 9: 2 3 and relatively low in fat. This
Page 13 and 14: A proportion of French farms remain
Page 15 and 16: Hans-Peter Greve and Kathrin Greve
Page 17 and 18: Everything in sight: The manager Ha
Page 19 and 20: TURE Farmer, entrepreneur, DLG pres
Page 21 and 22: 2 3 ing on forage harvesting. Or st
Page 23 and 24: RESS DELIVERY 4.28 pm: An order for
Page 25 and 26: Campaign pro Agriculture KRONE INFO
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Page 29 and 30: RE TO THE PLATE In summer, the cows
Page 31 and 32: 2 3 HI-TECH IN THE BARN TOO During
Page 33 and 34: Test of strength At a customer even
Page 35 and 36: Waiting to be trucked away: On the
Page 37 and 38: GLIA passenger aircraft aerodrome.
Page 39 and 40: 2 1 Lucia Dentis runs a farm shop w
Page 41 and 42: Corn-conditioner and VariLOC as kni
Page 43 and 44: The three partners of Land & Techni
Page 45 and 46: Franz Hohberger HIS 100 th BIRTHDAY
Page 47 and 48: TE Agricultural contractor Thorsten
Page 49 and 50: 1 Demand for the straw chopper atta
Page 51 and 52: Imprint Publisher: Maschinenfabrik

XtraBlatt issue 01-2016

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