Tan Siew Hoon Singapore - Tourism NSW
Tan Siew Hoon Singapore - Tourism NSW
Tan Siew Hoon Singapore - Tourism NSW
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Trends<br />
• Declining Group Tours – No’s & size. Only during year end, special<br />
departure<br />
• Increase in FIT<br />
Small Groups of Family & Friends, Self Drive, Personalised Touring<br />
• Low cost carrier and airfare promotion driven - Chill out, Shop, Eat &<br />
Sleep!<br />
• Multiple Short Trips or 1 long trip between 1 to 2 weeks<br />
• Off Peak Groups need “Reasons To Travel” – Eg. Cherry Blossom,<br />
Spring Flowers, Celebrity led<br />
• Online Savvy and rely on Trip Advisors, Word of Mouth, Online Search<br />
• Niche Segments / Experiences Development– Food & Wine, Golf, Adventure,<br />
Self-Drive
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