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Building a More<br />

Pro�table Car Wash<br />

JIM LIND<br />

DRIVES UP PROFITS WITH RYKO<br />

GROWTH COMES FROM MAKING SERVICE PRIORITY NUMBER ONE<br />

Jim Lind<br />

Owner, Jim Lind Service<br />

Location: Waterloo, IA<br />

Segment: Gas/Service Station<br />

Ryko Solutions, Inc. customer since: 1981<br />

THE JIM LIND SERVICE STORY<br />

Jim Lind’s favorite family car growing <strong>up</strong> in Waterloo, IA was a 36-horsepower VW bus whose top speed was 40 MPH.<br />

The bus would haul Lind’s parents, six kids, a dog and a cat.<br />

“With six kids, mom and dad didn’t have a lot of extra cash, so the whole family had the job of keeping the cars<br />

running,” Lind remembers. “For the VW bus we had to adjust the clutch weekly and the valves at least once a month.”<br />

When you consider this family history, it’s no wonder that Lind became a <strong>service</strong> station owner. Today Jim Lind Service<br />

is located literally across the street <strong>from</strong> where he was born. In the last 42 years, Lind’s Standard Oil, then Amoco, then<br />

BP and now Shell station has been a full automotive maintenance center, which o�ers everything <strong>from</strong> oil changes to<br />

tires, brakes, ignition and transmission repair as well as alignment, and a car wash thrown in for good measure. For Lind,<br />

being in this business is all about the people.<br />

“The bottom line is helping people and �xing their cars, trucks, and motor homes,” he says. “It <strong>comes</strong> down to o�ering<br />

convenience and quality, and that’s what we do <strong>with</strong> our car maintenance and repair, gasoline and Ryko car wash.”<br />

THE CHALLENGE: WINNING CUSTOMERS<br />

Lind has seen a lot of transition in his 40 plus years as a station operator and he believes that in today’s competitive<br />

landscape, o�ering value-added <strong>service</strong>s is the real di�erentiator. For his station, one of the most valuable <strong>service</strong>s<br />

o�erings is his Ryko SoftGloss MAXX car wash, which is open 24/7.<br />

“We have three car washes <strong>with</strong>in a few miles of us that are open most of the night. Then we have a tunnel wash <strong>with</strong>in<br />

a co<strong>up</strong>le blocks of us, which is only open 9 to 5. We feel we are the competition. We have a regularly operating wash<br />

<strong>with</strong> people here to help you, whether it’s 11am or 3am.”<br />

Jim Lind Service o�ers customers four di�erent types of car washes – Deluxe ($8), Plus ($10), Premium ($12) and VIP ($14).<br />

Each one includes a basic wash, <strong>with</strong> the higher-value washes o�ering more, such as Ryko’s TriFoam wax, RainShield<br />

protectant and tire shiner.<br />

Continued on back...


“O�ering four di�erent washes means higher pro�ts for us and a better car<br />

wash for our customers,” Lind says. “With this car wash we have we have a full<br />

drawer of kitchen tools to draw <strong>from</strong>.”<br />

Every vehicle that is <strong>service</strong>d at the station, whether it’s <strong>with</strong> an oil change or<br />

new tires, gets a complimentary wash. Gas customers receive 10 cents a<br />

gallon o� when they purchase a car wash.<br />

THE RYKO ADVANTAGE<br />

Jim Lind has been more than happy <strong>with</strong> the variety of Ryko equipment he<br />

has had at his <strong>service</strong> station over the last 30 years. His current system, a<br />

SoftGloss MAXX, washes about 3,000 vehicles a month. Most of his customers<br />

are locals and they keep coming back for repeat washes.<br />

“With the SoftGloss MAXX, we are actually polishing the vehicles. In my mind,<br />

we are not just washing cars anymore; we are polishing them. They are just<br />

brilliant when they roll out, and people are loving it,” he says.<br />

Lind says he has stuck <strong>with</strong> Ryko because the Ryko equipment he uses<br />

produces a quick, quality wash, and for time-conscious, yet quality-seeking<br />

customers, that makes them happy. “Ryko has fantastic equipment and a<br />

stellar customer <strong>service</strong> team that is on the top of the list,” he says.<br />

“Our Ryko customer <strong>service</strong> and relationships are so critical to <strong>making</strong> sure<br />

this location is always accessible for my customers who’ve come to count on<br />

me when they need their cars washed,” Lind adds. “When all things fall into<br />

place, and the customers are pleased, we can all look each other in the eye<br />

and say thank you and good job.”<br />

RYKO ROI<br />

• Quick, quality washes<br />

• Upgrade options<br />

• Higher pro�t margins<br />

• Customer satisfaction<br />

• Sparkling vehicles<br />

GROWTH COMES FROM MAKING SERVICE PRIORITY NUMBER ONE<br />

“<br />

With the SoftGloss MAXX, we are<br />

actually polishing the vehicles. In my<br />

mind, we are not just washing cars<br />

anymore; we are polishing them. They<br />

are just brilliant when they roll out<br />

and people love it.”<br />

ABOUT RYKO<br />

— Jim Lind<br />

Owner, Jim Lind Service<br />

Ryko Solutions, Inc. creates extraordinary<br />

pro�tability in car wash operations for<br />

gas/convenience stores, private investors,<br />

land developers and auto dealers by<br />

providing an integrated, end-to-end clean<br />

vehicle system of equipment, chemicals,<br />

national <strong>service</strong> and consumer marketing.<br />

Founded in 1973, the business has grown<br />

steadily to where it is today the largest<br />

manufacturer of rollover vehicle wash<br />

systems in the nation. Its product lines<br />

include touch and touchless rollovers,<br />

drive-throughs, conveyors, vacuums,<br />

dryers, self-<strong>service</strong> systems, and a wide<br />

range of accessories.<br />

To learn more about how Ryko can help<br />

you build a more pro�table car wash, call<br />

(515) 986-3700, visit www.<strong>ryko</strong>.com or<br />

e-mail sales@<strong>ryko</strong>.com.<br />

RYKO SOLUTIONS, INC.<br />

1500 SE 37th St.<br />

Grimes, IA USA 50111<br />

800.284.7956<br />

Building a More<br />

Pro�table Car Wash

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