Issue 2/2007 - Messe Essen

Issue 2/2007 - Messe Essen

Issue 2.2007 www.messe­




Messe 2012

Initial ideas for renovation measures

rÜttenscHeider strasse

The longest mile in the city



An industry on the move

Your gateway to success.

More than 700 flights a day connect the world to

Düsseldorf, the capital of ‘Nordrhein-Westfalen’ –

Germany's most important commercial region and

leading trade fair area. Direct flights from over

70 European cities and 10 international metropolises

such as Atlanta, Chicago, Detroit, New York, Dubai,

and Bangkok enable you to reach us directly. Short

routes and customized services at the airport are

our contribution to the success of your trade fair.

Dr Joachim Henneke in the Messe Essen Galeria.

In the background: the glass art window Energy

by the artist Jörg Immendorff.

dear reader,

The new Essen already exists

virtually: in computer simulations,

in models and on websites.

Over the coming years, in

a real and tangible manner, we

will experience how these impressive

building projects change the face of our city. Over a

billion euros will be invested in Essen in the space of a few years.

On Limbecker Platz, one of the largest German shopping centres

is being created; Thyssen Krupp is returning to its home

city once again with a new city block; E.ON Ruhrgas, another

global player, is opening a new chapter in its company history

with corporate headquarters directly across from Messe Essen;

and the new Museum Folkwang will be the focus of world attention,

even when the Capital of Culture year 2010 is over. .

Meanwhile, essen now carries its title “the largest construction

site in europe” with pride. Ultimately, these

projects are proof of the attractiveness of the Ruhr metropolis,

and also of how large construction projects can promote the

development of a city. And at Messe Essen, we also have major

plans. “Messe 2012” is our vision for the extensive refurbishment

of the fairgrounds. We are pleased that the Supervisory

Board has been extremely open to our planned modernisation


However, construction is not just the major point in

essen. After all, the energy and climate debates have led to

rapid changes for the building industry around the world. Our

industry report describes the political, economic and technical

challenges that lay ahead – and shows how innovative companies

are profiting from the upheavals. They will be presenting their

latest innovations at the beginning of next year in Essen: at

DEUBAU in January and SHK in March.

I hope you enjoy reading our magazine.

Best regards,

Dr Joachim Henneke

Chairman and CEO of

Messe Essen GmbH

editorial | 3

4 | contents







3 Editorial

by Dr Joachim Henneke

5 Imprint

6 News

from Messe Essen and the city

title story

8 Smart construction

An entire industry is on the move

10 “A question of priorities”

Engelbert Kortmann, Chairman of the

Foundation for Building Culture, on

quality construction and his visions for

the future

13 The largest construction site

in Europe

Overview of the most important

construction projects in Essen

16 A dialogue between specialists

DEUBAU and SHK 2008

Messe essen

18 Messe 2012

Ideas for the future

20 Forty years on four wheels

Portrait: four people who have a special

relationship with Essen Motor Show

Publisher: Messe Essen GmbH, Postfach 100165,

45001 Essen, Germany www.messe­

Editorial responsibilities:

Stefan Hannen, Director of Corporate Communication,

Messe Essen

Project management: Andreas John, Messe Essen

Managing editor: Jens Poggenpohl (VVA)

Art direction: Tamara Bobanac (VVA)

Layout: Sonja Loy (VVA)

Editorial team: Corinna Danielzik, Gabriele von Graes,

Michael Herdemerten, Jennifer Lischewski (Messe Essen),

Sara Dörnemann, Melanie Heider, Peter Erik Hillenbach,

Dirk Maertens, Anja Martin (VVA)

Picture editors: Luis Emilio Pantaleon, Jens Peters, Frank

Schuberth (VVA)

Picture credits: Rainer Schimm, Messe Essen GmbH;

K+S Studios, Essen (unless otherwise credited)

Title image: Anja Steinmann

Realisation / overall production: VVA Kommunikation GmbH,

Theodor­Althoff­Strasse 39, 45133 Essen, Germany

Print run: 17,000

Date of publication: 26 October 2007

24 Game lovers underway

SPIEL celebrates its 25th anniversary

25 Current events

Mode Heim Handwerk, Body & Health,

Art & Antique

26 The sky’s the limit in the Middle Kingdom

REIFEN CHINA is Messe Essen’s third project

on the Asian market

28 Stars of self-service

The success story of KIOSK EUROPE EXPO

30 The return of the princess

Holiday on Ice returns to the Grugahalle with

a new show

32 Calendar

All the dates at a glance


34 Loveparade 2007

Impressions of the biggest party of the year

36 The longest mile in the city

The “Rü” is Essen’s culinary high street

38 An unbelievable workhorse

Obituary of Prof. Dr Jörg Immendorff

39 Contest

Win tickets for Mamma Mia! and the

GOP Varieté-Theater

contents | 5

6 | neWs

bike & business

Motorcycling pros mingle

bike & business (12 to 14 October) is dedicated to commer-

cial activities in the motorcycle trade. The central focus

here is direct and personal contact between workshop owners,

suppliers and manufacturers in the motorcycle industry.

Well-known exhibitors presented their products, with hourly

lectures on current topics supplementing the fair programme.­business­

sun invest

Sunny première

A summer cottage on the Baltic Sea? Office space in Dubai?

A retirement home in Egypt? At the première of Sun Invest

from 19 to 21 October, visitors gained extensive information

on the world of international second homes.

Some 12,000 properties in 20 countries were offered by over

70 exhibitors, at prices ranging from 30,000 to 5 million

euros. Experts provided potential buyers with tips on

purchasing homes abroad: from negotiations and contract

signing to international tax regulations.


schweissen & schneiden russia

Russia’s newest industry rendezvous

Satisfied exhibitors, interested visitors, convinced experts: the première of

Schweissen & Schneiden Russia in Moscow from 28 to 31 May 2007, was a

major success, exceeding the expectations of 123 exhibitors from 14 countries.

“A foundation for stable growth has been put in place,” summed up Messe Essen

and its partner, the German Association for Welding and Associated Procedures

(DVS). Exhibitors and industry experts were also unanimous: “It will certainly

become the new industry meeting point for the highly dynamic market in Russia.”

Exhibitors were particularly enthusiastic about the high number of qualified


And not only were the two fair halls fully booked. Some 350 participants took

part in the two-day trade conference on the future of welding technology –

a full-capacity house for the conference organised by DVS and NACS (Russian

Association for Non-destructive Testing and Welding). The innovation forum,

organised by the Association for International Welding Technology (GSI), and

the pilot workshop also made one thing clear: the Russian specialists’ need for

information is enormous.

In the wake of Beijing Essen Welding and Schweissen & Schneiden India, the

third spin-off of the Essen global fair Schweissen & Schneiden has thus gained

a strong foothold. The second Schweissen & Schneiden Russia will take place

from 26 to 29 May 2008, once again in Moscow.


essen Weeks of light

Northern glow

For the 58th time, Essen Weeks of Light will get underway with a bang:

let there be light! Under this year’s motto “Europe in Essen”, Norway will

be showcased during the light extravaganza. From 28 October 2007 to 5

January 2008, eight 9 x 6 m light panels and the 30 x 12 m entry display

will present dazzling impressions from Europe’s north. “In a marvellously

delicate way, the European concept has been ushered into the city with

Weeks of Light,” observed Essen’s Lord Mayor Dr Wolfgang Reiniger.

Weeks of Light is organised by Essen Marketing GmbH; co-sponsors of the

cultural programme are the Royal Norwegian Embassy in Berlin and E.ON

Ruhrgas AG.

Photo: Peter Wieler, Essen Marketing GmbH

art exhibition

“The Copperfield of painting”

The paintings of Joachim Czichon are full of mysteries,

numbers and innuendos. At the opening of the new exhibit

at Messe Essen, art historian Alexandra Iwan described Joachim

Czichon as “the David Copperfield of painting”. Czichon,

born in 1952 in Pokoj, Poland, has called his paintings

“open figurations” – places where inner feelings oscillate and

meet with outside realities. The multi-award-winning works

can be viewed until 9 March 2008 in Messehaus Ost.

41st state Media Ball

An enchanted evening

Without doubt, it is one of the highlights of the North

Rhine-Westphalia social calendar: the State Media Ball.

This year, the ball will take place on 2 November 2007 – for

the 41st time and for the ninth time in the Grugahalle. Guests

can look forward to an enchanted evening in an awe-inspiring

environment, sample haute cuisine and enjoy music until the

early morning hours. Swing legend Paul Kuhn will provide the

music, accompanied by the Willi Ketzer Band. And in keeping

with the proud tradition of the State Media Ball, the evening

will benefit a good cause. All proceeds will be donated to

German Cancer Aid (Deutsche Krebshilfe), whose goodwill

ambassador, the TV presenter Annika de Buhr, will MC the

evening’s entertainment.


Photo: Frank Schuberth,VVA

initiative for the ruhr area

Ambassador for the region

The Initiativkreis Ruhrgebiet

(Initiative for the Ruhr Area)

has been acting as ambassador

for the region since 1998,

supervising symbolic projects

which promote distinguishing

characteristics of the Ruhr area, thus enabling it to look strongly, competently

and self-confidently towards Europe. With its commitment, the

group has initiated structural change in the Ruhr region, playing a key role

in improving the region’s image. Since 1 July 2007, Messe Essen has been

one of 64 international companies actively supporting the efforts of the


Komcom première in essen

IT for the public sector

neWs | 7

The new KOMCOM location of Essen is the source of positive resonance

amongst the public. Over 2,800 guests visited the Essen fairgrounds on

18 and 19 September, gaining information on the latest IT developments in

the public sector. One of them was Essen Mayor Annette Jäger (pictured

second from left), accompanied by Reinhard Pass, SPD Leader in Essen

City Council (left). The exhibitors gained numerous qualified contacts, and

the visitors were highly impressed: 78 per cent of those surveyed evaluated

the exhibitor offerings as good to very good.

Photo: Keystone

8 | title ConstruCtion

The Chrysler Building

Built in New York in 1930.

At 319 metres, it was briefly

the tallest building in the

world. At “Sand World 2003”

in Travemünde, a giant sand

sculpture was created in the

skyscraper’s image – not

nearly as high, but just as

impressive in its own way.

Smart construction

Capricious weather, long debates and a bit of legislation known as the “Energy Efficiency

Standards”: climate protection is turning the construction industry inside out –

and not only in Germany. Our industry report shows that inventiveness and creativity

pay off in the long run, rewarding innovative companies.

Floods, forest fires and hurricanes in the midst of

temperate Europe? The climate is playing tricks – and

this does more to promote the need for climate protection

than a public campaign could ever accomplish.

When daffodils bloom at the end of February and the

thermometer rises to 30° C in April, these function as

much clearer indications than melting polar caps located

thousands of miles away and barely perceptible rises in

sea levels. Protecting the climate is what everybody is

talking about – and the consequences are sure to follow.

The largest protection package of all time

There’s hardly a government that hasn’t taken up

the cause of the environment. Let’s look at Germany:

after the summer recess, the grand coalition pieced together

the largest German climate protection package

of all time. What’s more, it has used its European Union

Council Presidency to push the importance of the topic

within the international arena. And the phrase “Energy

Efficiency Standards” (EnEV) is no longer getting

muddled in public proclamations. Each new version of

the standard raises the level somewhat higher. Ultimately,

these voluntary commitments to reduce CO2

emissions hope to achieve some ambitious targets: a 20

per cent reduction in emissions by 2012, 40 per cent by


In the process, the construction trade is increasingly

being focused on, as a fifth of the carbon dioxide

emissions in Germany are attributable to this

industry. Building heat alone accounts for a third of the

overall energy consumption in the country. Amongst

all consumer sectors, this one promises the largest

single contribution to the cause. Thus climate protection

is turning an entire industry inside out – requiring

innovative energy-saving technology, better insulation,

more tightly sealed windows and the use of solar

and geothermal heat. The current EnEV guidelines

stipulate 30 per cent more efficiency. The German Environment

Minister, Sigmar Gabriel, has announced

his intention of doubling this target during the next �

title | 9

Photo: Jens Peters,VVA

10 | title ConstruCtion

essen aFFairs: With its establishment

convention of 21 September

2007, the Foundation for Building Culture

has now begun its work. Why does

Germany need this foundation?

engelbert Kortmann: There have been

erroneous trends in the field of construction

over the past few decades. Uncontrolled

development and urban sprawl on

the edges of large metropolitan areas and

the uniformity of detached and semi­detached

houses are certainly not signs of good

building culture. Public buildings have also

suffered due to a lack of maintenance and

upkeep. Necessary renovations have been

postponed or cancelled due to the scarcity

of public funds. At the same time, budget

estimates function as a kind of stone pit for

financial officers – if the need to reorganise

a budget arises, necessary maintenance

measures are frequently shifted. What’s

more, the entire industry – planners, contracting

authorities, tradesmen – has lost

its credibility due to scandals, manipula tion,

cost overruns and corruption. All this has

led to an enormous image loss. The public

no longer sees construction as something

that contributes to quality of life, but rather

as a necessary evil. This is why a foundation

– as an independent body – can

point to misguided developments and promote

positive counter­examples.

Germany still has the largest construction

volume in Europe. What are some

other national characteristics?

The contract work trades are more strongly

separated here – a system based on the

traditional trade guilds. While this has led to

a high degree of specialisation, its complexity

makes things difficult for smaller building

projects. If you want to renovate an 8­m²

bathroom, you wind up working with eight

different tradesmen. And for larger projects,

you will need 15, or even 40, specialised

tradesmen. The organisation and coordination

complexity undermines the advantages

of specialisation. However, one can observe

a new trend in renovation and modernisation,

at least for buildings divided into smaller

sections – which is once again leading us

to a more holistic approach. Ultimately, a

uniform voice is missing for current construction.

In our foundation alone, 40 boards,

federations and other associations are represented.

On a positive note, we’ve succeeded

for the first time in bringing all the various

groups together to a single table.

Advise, assist, promote: is that the programmatic

triad of the Foundation?

I wouldn’t want to anticipate the work of

the executive committee. With the Act on

“A question of priorities”

engelbert Kortmann (61), chairman of the newly

established Foundation for Building culture, on

quality construction, German industry characteristics

and his visions for the future.

Foundations and Funds, German legislators

have placed a set of tasks before the

executive committee. These range from

generating public awareness on the importance

of building culture to creating a

platform for exporting building and planning

services abroad.

Is sustainability the new criterion for

good quality?

Not sustainability alone, and let’s keep in

mind that not all criteria can be de scribed

objectively. However, in my opinion, sustainability

is a central quality standard for

the field of construction. A building that

only lasts 20 years shouldn’t be considered

a prime example of building culture. Good

quality will last – and poor quality will be

torn down again. In addition to sustainability,

there are other important criteria, such

as the building design and its technical

execution and equipment.

Which social factors will determine

the outcome of the quality debates?

Currently, we can observe two megatrends:

the energy debate and demographic change.

The energy debate concerns the technical

aspects, the handling of resources and the

use of materials. For its part, demographic

change will lead to vacant buildings and an

increased number of buildings being torn

down. Poorly designed and constructed

buildings will ultimately lead to vacancies,

and vacancies have a negative effect on the

surrounding neighbourhood. For this reason,

property owners will recognise that

they have to build high­quality real estate

and are increasingly taking a critical view of

what is happening in their neighbourhoods.

After all, location is still the most important

factor in terms of a property’s value – and

this always depends on the surrounding

urban environment. Both of these trends,

environmental consciousness and demographic

change, will ultimately promote the

quality of future construction – this is one

thing I am sure of.

What kinds of opportunities do we

have for living better in the future?

In Germany, we can experience building

culture in everyday life. We see evidence of

this in historical cities – Heidelberg or Rothenburg

ob der Tauber are just two examples.

The fact that so many tourists gain

inspiration from new architecture in Berlin

is also a positive sign. One thing is clear,

construction and residential life are competing

against other commodities, such as

cars, travel, fashion. Ultimately, what the

consumer decides to spend money on is a

question of his or her individual priorities.

phase. The Federal Government plans to invest 2.6 billion

euros next year for climate protection alone. “In

addition to the demographic change, the energy debate

is part of a megatrend in the building industry,”

says Engelbert Kortmann, Chairman of the Foundation

for Building Culture (see interview).

“As many holes as Swiss cheese”

In addition to government aid and subsidies, investments

in a better future should make the Energy Performance

Certificate palatable for the construction

industry. This will become obligatory, in stages from July

of next year, for structural alteration works. The certificate

has already been in force for the past five years for

new properties, stipulating exactly how eco-friendly the

home is for the environment – as well as for the wallet of

the resident. The certificate must be included in the

official documentation when selling or renting properties

– and it has been designed to function according to

the “refrigerator principle”. Here, units whose consumption

levels are in the red range also have a lower market

value. The Energy Performance Certificate could drive

property owners to carry out modernisation to avoid

their property having bad marks – particularly as the

appendix already lists all the practical measures that

need to be carried out.

The potential for energy-saving modernisation or

retrofitting is large. After all, three quarters of all

existing buildings were built before 1985, and are,

therefore, in need of refurbishment – that is, if the owners

haven’t already undertaken renovation work.

Without exploiting the carbon dioxide and energysavings

potential of existing buildings, the EU and Federal

Republic of Germany’s climate targets will never

be attainable, according to the Federal Environment

Minister. “Compared with the state-of-the-art technology

available today,” says Sigmar Gabriel, “most buil-

dings have as many holes as Swiss cheese – from an

energy efficiency standpoint.”

Under the German CO2 building renovation programme,

as many as 265,000 properties were modernised

in 2006. And a total of 1.5 billion euros were

invested in price reductions for credits and repayment

subsidies. Also 9.4 billion euros were promised to

structural refurbishment clients from the Reconstruction

Loan Corporation; investments amounting to 11

billion euros were activated. Not a bad state of affairs.

“Based on our past experience, for every billion euros

invested, 25,000 jobs are either created or secured,”

says Stefan Kohler, Executive Director of the German

Energy Agency (dena). “At the same time, experts now

predict investment requirements of 30 to 40 billion

euros.” �

title | 11

With 2,000 tons of sand,

24 artists from 12 countries

and 12 days of work: in May

2007, “The Magic of Egypt”

was created on the beach of

Le Toquet in France.

Photo: Eyedea

Photo: actionpress

12 | title ConstruCtion

The ancient lighthouse

of Alexandria was one of

the Seven Wonders of the

World. Several earthquakes

destroyed it at the end of

the 14th century. The artist

Andreas Georg-Dechart

recreated the lighthouse in

2003, on the beach of


Conflicting surveys

Rosy forecasts. But will the market revive? After the

2006 boom year, the effects of which were still felt in the

first quarter of 2007, the building industry has faltered:

incoming orders for domestic construction were 4.1 per

cent less during the first six months of the year, as compared

with the same period last year. Without question,

the VAT increase and cancellation of the Federal First

Home Buyer’s Allowance have negatively affected the

home construction market. For instance, the number of

building permits for detached and semi-detached homes

dwindled during the first half of the year by more than

50 per cent. The industry has thus set its hopes on the

area of “modernisation”, which has already attained a

60 per cent share of overall construction volume.

But the largest uncertainty factor in the calculation

is the consumer. Can the appetite for refurbishment

on the part of property developers and homeowners be

stimulated? According to a survey conducted by Emnid

(one of the largest German opinion research centres)

on behalf of the German Federal Ministry of Transport,

Construction and Urban Development, only 15 per

cent of those surveyed were aware of the savings potential

through renovations. The survey reveals that 64

per cent underestimate the positive effect to one’s own

wallet; studies show that a homeowner can save nearly

half of current heating costs with an energy-based modernisation.

On the positive side, according to a TNT

questionnaire completed for Spiegel magazine, 73 per

cent of those surveyed are prepared to take over the

costs of a modernisation.

If homeowners plug the holes stipulated by the

Federal Environment Minister, the insulation industry

should be the first to profit. This already grew by ten per

cent last year, and even reported delivery bottlenecks in

some areas. In point of fact, more than half of state

subsidies have been channelled into various forms of

thermal insulation. Stock analysts have evaluated the

sector’s leading manufacturers as the true winners of

support programmes for energy-based renovations,

and are talking about two-digit growth rates. For instance,

Saint-Gobain Isover estimated a sales increase

of 14 per cent for the 2006 financial year, and also predicted

ongoing market growth of up to six per cent.

Heat pumps in the royal household

Without question, the heating sector is set to profit

from market shifts – yet one still hears complaints

about a refurbishment backlog. The Bundesindustrieverband

Deutschland Haus-, Energie- und Umwelttechnik

e.V. (BDH) has estimated that currently only

ten per cent of all central-heating boilers are of a modern

standard. But consumers are still hesitant. “Citizens

are becoming increasingly confused. On the one hand,

constantly rising oil and gas prices are being predicted.

On the other hand, politicians are debating whether

energy-saving measures and climate protection are too

expensive,” says Klaus Jesse, BDH President. Nevertheless,

the industry experienced higher returns over

the past year than had been originally forecast. Here,

after hitting a low point in 2005, the market grew by

four per cent. The industry is currently undergoing

radical restructuring, and now plans to implement

energy more efficiently by gradually replacing fossil

fuels. For instance, condensing boiler technology has

already established itself on national markets, achieving

nearly 100 per cent efficiency factors. Forward-looking

providers now unanimously believe that solar energy

should become an integral part of any system. In this

way, solar energy is increasingly being combined with

oil or gas condensing boilers, pellet heating systems and

heat pumps, and the solar power technology industry

has registered growth rates of 58 per cent.

Geothermal heating is the younger sister of the

solar power technology industry, and it is currently

enjoying considerable success. In 2006, in North- �

Photos: ECE

The largest construction site

title | 13

Not only as the future 2010 Capital of Culture is Essen setting new

benchmarks in the Ruhr region. The Ruhr metropolis is undergoing a

profound transformation – and is now considered the largest construction

site in Europe. After all, a complex series of building projects, in

which, according to estimates, a billion euros will be invested by the year

2010, are acting as a catalyst for change. Probably the most ambitious

project is located at Limbecker Platz. Here, Arcandor (formerly known

as KarstadtQuelle) is building a shopping mall that is highly unique in

Germany. Its 70,000 m² are spread across three and a half levels – and

these will offer visitors not only unlimited shopping opportunities but a

wide range of restaurants. The façade alone, designed by the architectural

office Henn, in Bonn, speaks for the building’s unique character: its

lines are reminiscent of a dress swinging from side to side. ECE GmbH.

& Co. KG and Union Investment have taken over project management for

the shopping centre. The building will cost some 300 million euros – a

worthwhile investment, according to Essen’s mayor Wolfgang Reiniger:

“I believe I am justified in calling this project a work of the century. It will

ignite the development of the entire city centre.” Construction, which

began in May 2006, will be completed in the autumn of 2009.

In the autumn of 2007, construction also got underway on the new

Folkwang Museum. Spread over a total of 17,500 m², the museum will

showcase international-level art

exhibitions in a highly suitable

framework for the Capital of Culture

year 2010 – thanks to a major

donation from the Krupp Foundation

under Chairman Dr

Berthold Beitz. The foundation

has donated the 55-million-euros

building to the city – and the Brit ish star architect David Chipperfield

has been brought on board for the design. Construction of the Thyssen-

Krupp Quartier, which is already underway, is also set to lend Essen a

new sheen. “We are actively partic i pating in structural and image

changes in the Ruhr region,” says ThyssenKrupp AG CEO, Dr Ekkehard

Schulz. The blueprints, co-designed by the architectural offices Chaix &

Morel et Associés, Paris, and JSWD Architekten und Partner, Cologne,

will be implemented by the year 2010 for an estimated 200 million euros.

When completed, the building will not only feature ample office space,

but also a hotel and the ThyssenKrupp Academy, the globally prominent

advanced training centre for executive managers of the corporation.

The new corporate headquarters of E.ON Ruhrgas AG will also feature

stunningly unique architecture. Based on the blueprints of JSK Architects,

Düsseldorf, the new 100-million-euros building (located directly

across from the Essen fairgrounds) is truly awe-inspiring: a transparent,

five-storey wing, a 15-storey twin high-rise and an underground car

park. The new building will offer enough space for some 2,000 employees.

Construction will get underway at the end of 2007, allowing the new

headquarters to be occupied at the end of 2009. One thing is already

certain: these four projects are changing the face of Essen – and

strengthening the city’s role as an economic and cultural centre.

14 | title ConstruCtion

Rhine-Westphalia alone, nearly 9,000 heat pumps

were installed, almost doubling the overall number

currently in use. Across the country, growth rates of up

to 140 per cent are being forecast. Heat pumps have

become so popular with customers that the number of

new installations this year is set to exceed the total

number in Sweden, the model country for the sector.

Currently in Sweden, the market share lies at 90 per

cent for newly built detached homes, and even the royal

household is heated in this fashion.

The current acquisition targets of industry giants

show just how lucratively strategists judge the energysaving

heating technology sector to be. Danfoss, for

example, has declared its goal of becoming Europe’s

leading manufacturer of heat pumps; by mid-2007 it

had already acquired five producers in the sector.

Viessmann has set its current takeover focus on manufacturers

of wood-burning boilers. The controlled ventilation

of living space also yields energy-saving potential.

This system no longer releases the warmth into the

atmosphere, but redirects into the fresh air via heat

exchangers. This has become a concept which no energy-efficient

home can do without.

Inventiveness is rewarded

When investments in the future pay off, innovative

enterprises are rewarded. At present, inventiveness and

resourcefulness are in demand. For its part, Siemens

currently spends half of its 5.7 billion euros research

budget on climate protection projects. A glimpse into the

industry shows what smart minds have invented. For

example, every ray of sun that shines on façades and

windows without being utilised squanders energy. The

key phrase here is building integration – which means

semi-transparent photovoltaic cells, which are integrated

into the glass, covering façades and replacing

sun-shade systems. For instance, Schüco recently formed

a partnership with the E.ON Group at two locations

The Taj Mahal at

Berlin’s Central Station?

In 2007, the Indian artist

Sudarsan Pattnaile created

this homage to one of the

most beautiful examples

of Islamic art in the German


in Germany to develop and produce thin-film technology

for a broader market. Flexible solar modules are currently

in production: in Frankfurt/Oder, the new firm

Odersun Fotovoltaik is using copper strips. And instead

of mounting solar collectors as boxes, solar power technology

can now be integrated invisibly into metal roofs

using systems such as those marketed by Rheinzink.

The struggle for lower “U-values” (i.e., for better insulation)

has led to an increasing number of building blocks

being “filled” – no air chamber remains unused. A speciality

product here is aerated concrete stone, such as that

offered by H+H: thanks to mini balls of wax, it achieves

double the energy storage capacity at the same thickness.

And those who build walls from spectacular “light-transmitting

concrete”, manufactured by Finacon or Luccon,

can light up their interiors without integrating windows.

Sensational heat conductance values

Another new product in the insulation sector is causing

a sensation: vacuum isolation panels (VIPs), such as

those offered by Porextherm and Variotec, achieve

phenomenal heat conductance values. VIPs offer several

times the performance of the best insulation materials –

they are five to ten times thinner yet offer the same levels

of insulation – and function similar to a thermos


Instead of lamenting the state of affairs, the industry

is thus reacting with inventiveness and innovation.

Finally, the engineers seem to be saying, we can

once again reinvent the wheel. Enterprises are in vesting

heavily in research. In this way, the fight against

climate change could not only spur growth in the

con struction industry, but also spark off more innovative

and intelligent technology. And this technology

is something that we will profit from – even when it has

long since been taken for granted that buildings can

also prove themselves in terms of their energy-saving

capabilities. �

title | 15

Photo: imago

16 | trade Fair deubau/sHK

A dialogue between specialists

A leap in exhibitor numbers, larger exhibition spaces, a range of new companies:

DEUBAU and SHK are beating the drum for their respective industries.

Around 750 companies

presented their latest innovations

at DEUBAU 2006.

And this number will be

topped at the latest instalment

of Germany’s largest

construction trade fair from

8–12 January 2008.

“We sense strong momentum,” says Dr Joachim

Henneke, CEO of Messe Essen. And this particularly

applies for DEUBAU 2008. Already three months ahead

of the international construction trade fair, all signs

points to the fact that DEUBAU, which will once again

take place from 8–12 January 2008 at Messe Essen, is

growing in every category. And with increasing momen -

tum, the number of exhibitors is set to top 2006 participant

levels. At that time, 750 companies presented

their latest innovations. Amongst the firms currently

signed up for DEUBAU 2008 is a wide range of new

exhibitors. Many of the exhibitors plan to increase the

size of their exhibition stands considerably. “Currently,

the motto seems to be a loud drumbeat instead of a

string quartet,” observes Joachim Henneke.

“The switch is on,” says Dr Rüdiger Vogel, Managing

Director of Saint-Gobin Weber GmbH and Chairman of

the DEUBAU Advisory Board, in describing the commercial

situation. For the first time since 2000, all the

leading indicators point to a plus for the year 2007. And

the effects of the economic upswing will continue

during the “DEUBAU year” 2008.

However, the DEUBAU organisers are not merely content

to benefit from the buoyant mood. They are actively

contributing to the upward trend by setting strategic

focal points. For the upcoming DEUBAU, forwardlooking

topics have taken on the focus of attention, first

and foremost the issue of “energy” (see also our title

theme). Likewise in focus: the “refurbishment” sector,

with its associated fields of modernisation, renovation

and restoration of existing buildings. And nearly every

DEUBAU exhibitor has recognised the importance of

this market.

But that’s not all: the fair’s supporting programme

has also been enhanced. Forums, congresses, seminars,

activities and events will supplement exhibitor

presentations, making the programme more multifaceted

than ever before. Special events have been

tailored to specific target audiences and will inform not

only trade visitors but also decision-makers from federal

states, municipalities and the construction industry.

For instance, DEUBAU 2008 will begin with “Housing

industry day”. Here, lectures and various panel discussions

will increase the dialogue between various sectors

of the real estate and housing industries.

A space for architects

Over one-fifth of DEUBAU trade visitors work as

architects, planners or engineers. And their informational

needs will certainly be catered to. In 2006,

the International Architecture Congress was already

the largest in the German-speaking region, attracting

some 1,350 participants. In 2008, it will once again set

benchmarks in home and urban planning visions.

The DEUBAU Award for Young Architects has been an

institution for 42 years. Once again, a top-notch jury

has selected outstanding architectural solutions to

current challenges. The winner of the 2008 Deubau

Award is the Berlin-based architects association

ROBERTNEUN, for its project “FrischeParadies de Pastre”

in Essen. According to the jury, the new construction/

remodelling project for a speciality foods wholesaler

has made an important contribution to a highly

neglected task field: designing functional buildings for

the warehousing and distribution of goods and how

this affects the cityscape and urban planning.

High-tech at SHK

Two months after DEUBAU, well over 550,600 exhibitors

and some 50,000 trade visitors will meet at SHK

Essen. Held from 5–8 March 2008, this specialised fair

for heating, plumbing and air-conditioning is the most

important industry meeting place of the year. It is devoted

to all the latest trends – for instance, those that

are develop ing in the world of bathrooms. Shower, sink

and toilet – bath environments that are simple and unadorned

are no longer popular with German con sumers.

Instead, the wet room is increasingly becoming a hightech

paradise. A study completed by the German Sanitary

Facilities Association (VDS) indicates that consumers

are more and more willing to invest in a private

wellness oasis. Moreover, more than half of the German

citizens have not yet refurbished their bathroom

since building or purchasing a privately owned home.

And nearly eight million of a total of 18 million of these

“unspoilt” spaces are more than 15 years old.

The improved order level for workmen and planners

has produced an unintentional by-product: there’s little

time left for market observation and advanced training.

The SHK Essen Advisory Board has reacted. In colla boration

with the exhibitors, it will be guaranteed that

qualified personnel will be on hand to answer the questions

of the visitors, even on the Saturday of the fair.

After all, flexibility is not only a workman’s best friend.

Modernisation requirements on the Ruhr

It’s clear that the topic of energy efficiency will also

play an important role at the upcoming SHK. Oil and

gas price increases and the debate on climate change

have placed cost-effective, environmentally sound

technologies high on the homeowner’s agenda.

Incidentally, this applies all the more in the Ruhr area

– nowhere else in Germany is the need for renovation

and refurbishment of homes and bathrooms higher

than in the Essen region. Further momentum can be

expected from planned construction across the region

and the state – especially in preparation for the Capital

of Culture year 2010. �


trade Fair | 17

Trends in and out of the

bathroom form a central

focus of SHK Essen. Industry

prospects are excellent:

studies indicate that consumer

willingness to invest

in refurbishment is rising,

and the need for modernisation

continues to grow.

18 | trade Fair 2012

Messe Essen 2012:

ideas for the future

The future east entrance

of Messe Essen? This is the

way it could look, should the

Klapheck architectural firm’s

concept become reality.

The new Grugahalle from

a bird’s-eye perspective:

the vision of Italian architect

Mario Bellini.

Initial ideas for a comprehensive transformation of the fairgrounds

have been presented to the Supervisory Board of Messe Essen.

The date could hardly be more symbolic: just in time

for Messe Essen’s 100th birthday celebration in 2013,

the entire area surrounding the Gruga could present

itself as state-of-the-art, if ambitious plans are realised.

The vision for the future has been named “Messe 2012”,

and in just five years it could become reality. At a special

meeting to be held this autumn, the Supervisory Com-

mittee, in collaboration with a panel of experts, will

evaluate four overall designs that have already been

submitted. Meanwhile, a feasibility study designed to

clarify all the financing details has also been initiated.

“We are pleased that the Supervisory Board has been

extremely open to our planned modernisation project,”

says Dr Joachim Henneke, CEO of Messe Essen. “It

would represent the perfect prelude for the next century

of our history.”

Clear quality improvements are planned for the

northern halls, the Grugahalle and the eastern

wing. The two-storey northern halls, Halls 8 and 8.1, 9

and 9.1, as well as Hall 7.1. – will be replaced by an ultramodern

single-storey structure. In terms of their

con struction, these halls, erected in 1977, are no longer

commensurate with the technological level of the remaining

fairgrounds. “We are interested in a quality improvement

here, not an extension,” clarifies Joachim Henneke,

before summing up: “Quality before quantity.” In addition,

a new, larger foyer is being planned for the Grugahalle.

Visual and functional improvements to the

entrance area will make the “mother of all multipurpose

auditoriums” even more attractive for clients. And more

cost-effective, as the tent landscapes in front of the

foyer, such as those that are still set up today at large

annual general meetings, could soon be a thing of the past.

The third construction measure encompasses the eastern

fairground, one of the most highly frequented entrance

areas. “Thanks to a functional reorganisation, this area,

which is currently rather inconspicuous, will provide a

more generously sized reception area to exhibitors and

guests,” explains Joachim Henneke. Together with weatherproof

access to the underground transit station, a

clear symbol will be set in terms of upscale urban design

– from which the Gruga Park can only profit.

Qualitative quantum leap

Should the corresponding resolution be accepted by

the Messe Essen Supervisory Board and the Advisory

Council of the city of Essen, the plan’s implementation

could be carried out in stages. All the structural alterations

would be completed by 2012. According to initial

estimates, the investment volume amounts to only a frac-

Clear signals: in a discussion


Dr Joachim Henneke, CEO

of Messe Essen, described

the comprehensive redevelopment


tion of what comparable fairground locations are being

forced to invest currently. No decisions have been reached

yet regarding the financing, but one thing is already certain:

following the new construction at Hall 3 and the

spectacular western wing in 2000, the project would

bring another qualitative quantum leap to Messe Essen.


trade Fair | 19

An extension of the

Grugahalle and the

eastern fairground:

design completed by the

Koschany+Zimmer architectural

firm (above).

View of the entrance to

the eastern fairground:

a concept by Ulrich Krautwald

Architekten (below).

20 | trade Fair PeoPle

Forty years on four wheels

Germany’s largest annual automobile fair celebrates its 40th birthday. We visited four

people who have had a special relationship with the Essen Motor Show over the years –

and who all share a common passion.

The go-getter

A small sign at the door – there’s no need for anything

else. “Wolfgang Schöller Management” is written

in black on gold, followed by “Essen Motor Show”.

There’s not enough room for anything else on the sign,

but why stop at “Management”? After all, Wolfgang

Schöller is “Mr Motor Show”, he founded the trade fair

and has moulded it for four decades like no one else.

The anniversary show will be his last as chief executive

– time for a journey back in time to the late sixties.

“I was a motor sports driver myself, but in a modest

capacity,” says Schöller, now aged 64. He had already

been organising car races successfully, when in 1968,

he came up with the idea for an international motor

sports and racing car exhibition. And where should it

take place, if not in Essen? Today, Schöller still resides

in the house of his birth, less than 500 metres away

from the fair. The Messe Essen boss at the time, Walter

Bruckmann, found his idea compelling enough to give

it a try: “Give it a whirl!” And Schöller gave it his all – attracting

60,000 visitors at the first attempt. Time and

again, Schöller’s excellent contacts in the industry

would prove to be the engine for strong growth. The

first global star to come on board was Jochen Rindt,

who signed up in 1969, and in 1970, the exhibition was

renamed the “Jochen Rindt Show”. Attendance rates

quickly shot up to 120,000. Rindt himself was not able

to experience the success. A fatal accident at the Monza

Grand Prix had made him motor racing’s first posthumous

Formula 1 World Champion – a distinction he

still holds today. Schöller kept his chin up – and continued

working. In 1973, he initiated an extra motorcycle

exhibition, and brought the World Champion Giacomo

Agostini to Essen – as well as other celebrities. “The

racing stars of the time were much more accessible,”

adds Schöller, thinking back on discussions with big

names such as Lauda, Hunt and Fittipaldi. In 1981 came

the next milestone: in partnership with SIHA,

Schöller created the classic car show, enticing some

180,000 guests. By now, the basic structure had been

set up – and growth continued, sometimes in substantial

leaps. For instance, the “James Bond Cars” in 1988,

which caused a furore on the streets of Essen. And in

2000, when the Essen Motor Show began broadcasting

television advertisements (the first German car fair to

do so) and was run in week-long, 24-hour shifts in the

newly inaugurated Hall 3, the 400,000th visitor

threshold was crossed for the first time.

“Responsibility for the Essen Motor Show is being

transferred to a competence team,” explains Klaus

Reich, Director of Fairs and Exhibitions at Messe Essen,

who also collaborated with Schöller for 25 years in

developing the prestigious fair. “There will never again

be a Mr Motor Show,” clarifies Lars Crone, Team Leader

at Messe Essen. And Wolfgang Schöller? He will continue

to work at the Essen Motor Show in an advisory


trade Fair | 21

The pictures on the wall

give it all away: Wolfgang

Schöller put his heart and

soul into managing the

Essen Motor Show. Now

the 64-year-old is passing

the torch onto others, but

will remain on board as a


Photo: Jens Peters,VVA

22 | trade Fair PeoPle

Erich Bitter has retained

his enthusiasm, even at

the age of 74. Soon his

latest car creation will celebrate

its premiere – at the

Essen Motor Show.

Photo: Jens Peters,VVA

The tuner

Those taking a seat in Bodo Buschmann’s plush

office also become acquainted with one of the

secrets of his success. The armchairs are sheathed in

the finest leather – the same type of leather used in

Brabus cars. “It’s a bit unfair,” admits Bodo Buschmann,

“if you’ve ever driven such a car, you’ll never

forget it again.” Probably true. Brabus – for over 30

years, the name has stood for high-quality Mercedes

tuning. The brand is so well known that Buschmann is

regularly addressed as Mr Brabus.

The founding history of Brabus is a legend: after

completing his studies, Buschmann joined his parents’

firm, a Mercedes car dealership in Bottrop. The choice

The engineer

The anecdotes from his life would never fit under a

single car bonnet – not even under the bonnet of a

Bitter. Our discussion has been flowing for two hours,

and Erich Bitter has only just warmed up. Bitter is not

only a design engineer of unusual automobiles – he is

also a unique personality. Yet when he learned the

most important lesson of his life, Erich Bitter wasn’t

working as a company director, nor as an importer of

Photo: Jens Peters,VVA

racing outfits, nor even as a racing car driver. But rather

as a young, aspiring cyclist: “It doesn’t matter

whether you’re leading the pack five metres before or

after the finish line – it only matters who’s first to

cross it!”

Bitter is a fighter, but not a fanatic; he’s a player who

loves taking risks. Something he showed during promotional

activities for his fireproof racing suits – by

climbing into a burning tub. And his love of risks also

became apparent when his friend Robert “Bob” Lutz

(at that time Executive Director of Sales at Opel) convinced

him to produce an exclusive car featuring robust

technology. But what should the new car brand be

called? Ferry Porsche gave Bitter a bit of advice: “Use

your own name … Porsche doesn’t sound any better!”

And thus the Bitter CD was launched in 1973 – a car

that reached cult status, particularly owing to its

prominent customers: Paul Breitner, Udo Lattek, Heino

and Rosi Mittermaier. Bitter is still proud of his

famous clientele today. The Bitter SC followed, as well

as many other good ideas. Yet the Westphalian gentleman

is also remarkably open in recounting various setbacks

– projects that ultimately failed five metres before

the finish line. During his time as a prototype

builder at Volkswagen, he held onto his dream. And

now Erich Bitter is presenting his latest creation at the

Essen Motor Show, just before it goes into production.

The automobile is called “Vero”, and the name has

been selected well: it is a true Bitter, through and

through. And so everything comes full circle: Erich Bitter

already exhibited here back in 1968. �

730 HP are waiting to

be revved up under his

hands. Prof. Dr Bodo

Buschmann presents the

“Brabus Rocket”, the fastest

street-legal sedan in the

world. The luxury powerhouse

clocked speeds of just under

366 km/h in October 2006.

of his car would be obvious – one would think. “But

somehow the cars were just too boring for me,” recalls

Buschmann. So he refurbished his 220-8 Series with a

sporty interior. “That was extremely unusual for the

time,” he says – and extremely successful. Today, Brabus

employs a staff of 350 in Germany and several

thousand worldwide. A bit of luck and entrepreneurial

flair were necessary, says Buschmann, “but most of all,

we always tried to deliver the highest possible quality.”

Brabus experts do not modify a Mercedes beyond recognition.

They merely make it more beautiful, more

exclusive – and faster. Reaching a speed of exactly

365.7 km/h, the “Brabus Rocket” broke its own world

record in October 2006, for street-legal sedans. However,

breathtaking speeds are only a side effect of the

enterprise. “Tuning does not just mean deeper, wider,

The racing car driver

Just five more years, and then Hans-Joachim Stuck

will have achieved his goal. Namely, breaking a family

record. His father Hans, the “Mountain King”, was

61 when he finished his last race. Hans Joachim, affectionately

called “Striezel” in the racing scene, is now 56

– and he’s not wasting any time thinking about car racing

retirement. At the beginning of June, together

with his oldest son Johannes, he participated in the

24-hour race at the Nürburgring – just six weeks after

an accident on the same track left him with a breastbone

contusion and a lumbar laceration. But that can’t

stop the golden boy of racing.

Struck’s career is about to enter its 40th season. In

1969, as an 18-year-old, he won his first race. A further

160 victories followed in nearly every category. Stuck

drove in Formula 1 and Formula 2; he has also competed

as a professional racing car driver in touring cars,

GTs and sports cars for Ford, BMW, Audi, Opel and

Porsche. Since 2000, Stuck has been racing for BMW

once again. Apparently, that’s not enough for him, as

Stuck also works for various television stations as an

expert commentator. In all his various functions, he

has always been a guest of the Essen Motor Show – “30

times at least” by his count. In the beginning, his father

took him along. Hans-Joachim Stuck considers the fair

to be “the most important news channel and meeting

place of them all, the perfect place to socialise, network

and cultivate contacts”. Beyond these facets, “it’s a pri-

Photo: motorsport-total

faster,” says Buschmann. And why do people have their

cars tuned in the first place? Here Bodo Buschmann,

the honorary professor, approaches the subject of

human nature: “People are hard-wired to want to distinguish

themselves.” A Russian journalist once explained

the brand value of Brabus: “If you want to be a

successful Russian businessman, you first need three

things: a beautiful woman on your side, a gold watch

on your wrist and a Brabus outside the front door.”

Buschmann’s “house fair” has been the Essen Motor

Show for over 25 years. And the Association of German

Automobile Tuners (VDAT), with Buschmann as Chairman,

has also found a home here in the “VDAT Salon”.

And Bodo Buschmann, the globally active professor of

tuning, remains true to his homeland. “As a child of the

Ruhr district, I am really proud of this fair.” �

me source of information, particularly for the tuning

and accessories sectors”. Begin early and retire late –

Stuck has taken the family motto to heart with typical

Bavarian gusto. Naturally there’s always the appeal of

“showing the boys a thing or two as a senior”. On the

other hand, it’s a “wonderful feeling” to enter a race

with his son. “I can pass on my experiences – like my

father did for me at the beginning of my career.” Hans-

Joachim Stuck still has one dream left: to complete the

Nürburgring 24-hour race together with his youngest

son, Ferdinand (who still races karts for the time being).

That could take place as early as 2011. Stuck would be

60 years old then. Still a bit early to retire … �

trade Fair | 23

The eternal allure of the

racetrack: the career of

Hans-Joachim Stuck will

soon be entering its 40th

season. Since 2000, he has

been working for BMW

again as a professional racing

car driver. And he

doesn’t waste any time on

thoughts of bringing his illustrious

career to an end.

Photo: Frank Schuberth,VVA Game

24 | trade Fair sPiel

lovers underway

From an adult education centre to the world stage:

SPIEL celebrates its 25th anniversary. And an unusual

success story.

Spirited duo: Rosemarie

Geu (right) and Dominique

Metzler have established

SPIEL as the world’s largest

public fair of its kind.

It began as a harmless bit of fun. Back in 1983, a

Bonn-based magazine for games came up with the idea

of organising a get-together for its readers. It selected

the Essen adult education centre as the venue, and 700

readers registered. So far, so good. Then a journalist,

who happened to be a games enthusiast, men tioned

the event during the WDR2 morning radio show. By

the end of the three “German gaming days”, organisers

had welcomed over 5,000 visitors – a huge success.

“We were in over our heads,” remembers Rosemarie

Geu, Managing Director at the Friedhelm Merz Verlag,

the publishing house which for 25 years has been organising

the get-together. At some point along the way, the

event was renamed SPIEL, and the headline “International

gaming days” was added – already suggesting the dimension

of the event. The numbers speak an even

clearer language: for the anniversary event, over

150,000 visitors and more than 700 exhibitors are expected

to arrive. SPIEL is the world’s largest public exhibition

in the gaming industry. And it would never

have attained this status if the team under Rosemarie

Geu and Co-Director Dominique Metzler wasn’t so

highly prepared, professional and committed. The

team has strived to main tain the unique charm of this

somewhat different kind of fair. One unique feature:

the games festival has actually been a “games testival”

from the very outset: visitors put various games to the

test, discovering new forms of enjoyment. In this manner,

the exhibitors receive direct and highly valuable

feedback – and the players are given the chance to pack

up their favourite new games and take them home.

“You have to fool around a bit”

During the first few years of SPIEL, which has taken

place on the Essen fairgrounds since 1985, the unusual

ideas and cavalier audience were something of a culture

shock for the producers. However, all the partners

quickly caught on to the success secret, which Metzler

explains: “You have to be able to fool around a bit.”

The industry has honoured the event’s ingenuity

and resourcefulness. For them, SPIEL is “a unique

event, one that makes the entire world a bit envious,”

says Ernst Pohle, Chairman of the Professional Group

for Games, a consortium of the leading German and

Austrian game manufacturers. “Everyone who has anything

to do with games and gaming shows up,” adds

Rosemarie Geu. A statement that is characteristically

succinct and to the point. Along the way, the two SPIEL

directors have also rendered an outstanding service in

marketing the city. “In the USA, everyone simply refers

to our fair as ‘Essen’”, reports Dominique Metzler.

True to profile

Such a brand name needs to be carefully nurtured.

For this reason, SPIEL will not be changing its concept

anytime soon. Additions such as “Comic Action”, which

has been informing the international comics market

since 1999, have also become a valuable enhancement.

In search of ideas, the gaming bosses are constantly

looking outside the box – or the board, as the case may

be. “However,” promises Dominique Metzler, “we will

always remain true to our profile.”


Harmonious and active

“Body & Health”

1 to 4.11.2007

Healthier, more active, more harmonious: “Body & Health”

will be opening its doors for the 13th time this year. Over a

total of four days, some 180 exhibitors from Germany and abroad

will present products and services for a healthier and more active

lifestyle. The event will take place parallel to “Mode Heim Handwerk”.

A cardiovascular forum, an allergy and lung forum, an intestinal

health forum and many other lectures and partici patory

events are also planned. www.gesundheit­

trade Fair Current eVents | 25

Informative and attractive

“Mode Heim Handwerk”

27.10 to 4.11.2007

It remains the largest consumer fair in North Rhine-Westphalia:

“Mode Heim Handwerk”. Informative yet exciting, classic yet

modern – these are just some of the fair’s many qualities. Over 700

exhibitors entice a high-capacity crowd with offers and expert

consulting in the areas “Christmas Town”, “Home & Living”,

“Fashion & Beauty” and “Culinary & Practical”, as well as “Building,

Renovation & Garden” and “Hobby & Leisure”.

The organisers have made sure there’s something for the entire

family to enjoy. One of the highlights this year is “Dinosaur World”.

More than 30 dinosaur models will be on display, ranging in size

up to 26 metres. An added bonus will be the presentation of some

300 fascinating living reptiles – ensuring a true primeval ambience.

A further crowd-puller will be the numerous fashion

shows, featuring the latest wedding and evening wear, as well as

wearable everyday styles and unusual jewellery.


Beautiful and rare

“art & antique essen”

15 to 18.11.2007

Welcome to the treasure chest! Antique furniture, clocks and

carpets, or paintings and graphics… not to mention silver, porcelain

and jewellery: an entire world of precious objects will be

unveiled to the visitor on the occasion of the 30th “Art & Antique

Essen” in Hall 12. Exhibitors will offer their art treasures, spanning

from the Middle Ages to Early Modern, on Thursday and

Friday from 3 p.m. to 8 p.m., and on Saturday and Sunday from 11

a.m. to 7 p.m.

Photo: corbis

26 | trade Fair CHina

The Chinese versions of SCHWEISSEN & SCHNEIDEN and IPM

have long since established themselves in the country.

Now Messe Essen is launching its third project in the world’s

No. 1 growth market: REIFEN China.

“There’s no way to avoid China,” read a September

2007 headline of the Neue Zürcher Zeitung newspaper,

on the occasion of recent growth forecasts released by

the Asian Development Bank (ADB). The ADB predicts

economic growth of 11.2 per cent for 2007. And if the

economic predictions are correct, 2008 is also set to be

a very good year for China, without any clouds on a

sunny economic horizon.

“China is the very definition of a boom market,”

says Egon Galinnis, Managing Director of Messe Essen,

which is now launching its third large-scale project

in this huge country. While Beijing Essen Welding

celebrated its 20th anniversary in June 2007, and IPM

China will experience its third run in December, a

premiére is set to be launched one month before on the

Chinese fair schedule: from 14 to 16 November, the

The sky is

the limit

trade fair REIFEN China will be held for the first time

in Shanghai.

The world’s No. 1 fair is backing us up

“We saw a gap in the market,” observes Egon Galinnis,

visibly pleased about the positive resonance of the

Asian version of REIFEN, Messe Essen’s global tyre fair.

The Essen trade fair organisers hadn’t given themselves

much time. In March, the critical preparatory phase

began; so far over 80 exhibitors from 15 nations have

signed up. A highly promising lead-up can be observed

– despite strong competition from two similar fairs. “We

will establish ourselves in the long term,” says Klaus

Reich, Director of Fairs and Exhibitions at Messe Essen.

“After all, with REIFEN Essen we have the world’s No. 1

fair backing us up.”

We also have a market with enormous potential, because

China is the world champion in tyre production.

There are over 300 tyre manufacturers in the People’s

Republic, producing over 300 million tyres every year.

The industry is part of an enormously expanding sector.

Over 7.2 million automobiles have been sold in

China, according to data from the industry association.

This group is supporting REIFEN China, as are all other

important organisations and federations. What’s more,

A favourite image for

tourists – and proof

of economic strength:

the Shanghai skyline.

Pictured on the left is the

468-metre-high TV tower.

the trade fair organisers have succeeded in gaining the

China United Rubber Group Corporation (CURC) as a

partner. At the same time, CURC will host the “Rubber

Tech China”, a fair for the rubber industry. With REIFEN

China, the partners are pursuing major goals to gether:

“We are planning to cover the entire spectrum, right up

to recycling,” says Klaus Reich.

Reaching a strategic decision on the proper location

for the event was a comparatively easy task. Shanghai

is not only at the heart of the Chinese automobile

industry, but also the location of the new International

Expo Centre (SNIEC), a fairground offering the highest

international standards. This is where Beijing Essen

Welding took place in June for the 20th time: over 600

exhibitors presented goods and services in a space encompassing

46,000 square metres – “a milestone” was

the unanimous conclusion of all those involved. With

it, Beijing Essen Welding has cemented its reputation

as the No. 2 worldwide – just behind the parent event,


Close to the “green industry”

The targeted export of a leading trade fair – this is

also the concept behind IPM China. It is set to open

its doors from 1 to 3 December for the third time, and

will once again be held in Foshan. The Guangdong

p rovince is prominent in China’s “green industry”; here

too, the fair has been situated close to its market. A

repu tation as one of the most important horticultural

fairs in China has been acquired with lots of hard work.

“The quality of our event has risen substantially – and

this is exactly what our exhibitors expect,” says Sabina

Dillen, Divisional Director of Fairs and Exhibitions.

And the organisers have left no stone unturned – from

the analysis of trade flows and visitor registration to

business etiquette guidelines specially conceived for

IPM China. In 2006, 89 per cent of the exhibitors were

pleased with the results of the fair. “What’s more, our

contacts and expertise on the Chinese market have

only strengthened the Essen lead show,” stresses Egon





trade Fair | 27

Photo: Frank Schuberth, VVA Photo: Frank Schuberth, VVA

Photo: Jens Peters, VVA

“We expect positive

synergy effects to continue

for the lead show

in Essen,” stresses Egon

Galinnis, Managing Director

at Messe Essen.

“The exhibitors expect

top quality in terms of

organisation,” observes

Sabina Dillen, Divisional

Director of Fairs and Exhibitions

at Messe Essen.

“REIFEN will establish

itself in China in the

long term,” says Klaus

Reich, Director of Fairs and

Exhibitions at Messe Essen.

28 | trade Fair KiosK

Stars of self-service

A good reason to celebrate:

Jens Schindler, Managing

Director, hf media &

events, Karin Wunderlich,

General Manager of POPAI

Deutschland e. V. and

Dr Joachim Henneke, CEO

of Messe Essen, toasted to

the success of the first


May 2007.

In its first year, KIOSK EUROPE EXPO became the world’s largest trade fair for self-service

technologies. Before the première, the expo was anything but a guaranteed success –

although the market is still highly promising.

A quiet revolution took place on 27 June 1967.

On this day, in a Barclays Bank branch in the north of

London, the world’s first ATM went into operation. The

entrepreneur John Shepherd Barron developed this

ingenious idea – and he had an intelligent wife. She

convinced her husband to use a four-digit PIN policy

instead of the planned six-digit PIN. This detail contributed

to the triumphant advance of self-service technology.

Today, it is impossible to imagine modern life

without the over 1.6 million ATMs used worldwide. In

2002, Germans declared the ATM to be the most useful

technical innovation of recent decades. What’s more, a

survey by Dresdner Bank in September 2007 indicated

that over 80 per cent of German residents utilise ATMs

to withdraw money.

The silent star of customer communication has

found many successors. “I for one have caught flights

at the very last minute thanks to self-check-in terminals,”

says Jens Schindler, Managing Director, hf media

& events. Schindler’s airport observations are part

of the conceptual idea behind the trade fair for selfservice

technologies: KIOSK EUROPE EXPO, which

celebrated its première in Essen in May 2007.

Two years prior to the première, Schindler and his

team published the trade journal KIOSK EUROPE as a

warm-up to the actual event, attracting sufficient customers

to ensure a successful fair. However, the risks

remained high – after all, over the last ten years, several

trade fairs have failed to get off the ground. And

success also brought difficulties for hf media & events.

The company hoped to attract 75 exhibitors for the

première event, twice as many as ever before in Europe.

All in all, 120 exhibitors signed up. At the first attempt,

KIOSK EUROPE EXPO became the largest fair of

its kind in the world.

Big compliments to the fair team

“It was like a hare and tortoise race to broaden our

capacities,” remembers Jens Schindler. His thanks

go out to the partners. “The Messe Essen team was very

helpful in taking over client support services for the

fair’s organisation,” he adds. “In the evaluation of visitor

statements, excellent organisation was one of the

points most frequently mentioned – the best compliment

that Messe Essen could have hoped for.”

The booking situation for the second edition, which

will open in May 2008, also deserves the highest compliment:

nearly all the exhibitors have expressed their

intention to return. What’s more, 30 per cent of the

overall total will be new exhibitors. Many have also

been attracted by DIGITAL SIGNAGE EXPO, which will

run parallel to KIOSK EUROPE EXPO. This fair focuses

on digital customer information systems: from information

displays in airports, through dynamic advertising

spaces in department stores to business TV applications.

With DIGITAL SIGNAGE, history seems to be

repeating itself. Originally, only a “fair within a fair”

was planned. “But it quickly became clear to us that the

topic is so vast – a partial concept would never have

been sufficient.” Thus the concept for a parallel event

quickly developed – and the partners reacted in just the

way that Jens Schindler had hoped. “It’s nice that the

Messe Essen team is not only highly committed, but

also able to garner enthusiasm for new concepts.”


Trade fair [sɘk'ses]

Pronounced success. 100 years of commitment to our

industry – Messe Essen congratulates the Association of

the German Trade Fair Industry! More information at





Member since 1956

Photos: Holiday on Ice

30 | cce/GrUGaHalle

A proud tradition: ever since 1960, Holiday on Ice has been

offering stunning performances in the Grugahalle. A special

highlight this year is the comeback of Tanja Szewczenko.

The return of

the princess

No element radiates more elegance than ice. Majestic

like rock crystal, it catches even the faintest rays of

light and transforms them into a magnificent sparkle.

At Holiday on Ice the ice merges with sophis ticated

costumes and phenomenal music into a symphony of

passion and magic.

“A dream has come true for me”

Nearly 60 years ago, the ice extravaganza debuted

in the USA with a small hotel show. Today, Holiday on

Ice is the most successful live entertainment production

in the world. From 12 to 16 December, the show is

scheduled for a guest run in the Grugahalle with a

brand-new programme entitled Elements. A special

highlight this year is the return of an ice princess: Tanja

Szewczenko. At the premiere on 12 December, the

three-time German figure skating champion hopes,

once again, to showcase her talents after taking a break

lasting nearly eight years. “I can hardly wait to skate on

full-size ice rinks again,” she says, enthusiastically.

She was one of Germany’s

greatest figure skaters.

Then injuries put an end to

Tanja Szewczenko’s sports

career. Today the 30-year-old

is an actress – and is celebrating

her highly acclaimed

comeback with Holiday on


“A dream has come true for me.” As a 16-year-old,

Szewczenko won the bronze medal at the World Figure

Skating Championships. Meanwhile, she has changed

her field of expertise and is now an actress – and will

be skating publicly for the first time after her retirement

from the sport in 2000 due to injuries.

Michael Duwe, Managing Director of Holiday on Ice, is

pleased about the prominent addition to his troupe.

“We are very proud to have the chance to welcome one

of the most successful German figure skaters to Holiday

on Ice. The spectacular ice show for the entire

family has been a regular guest at the Grugahalle since

1960. “This is a proud tradition, which we plan to

continue in the future,” say Rolf Drewel, Managing

Director of Messe Essen GmbH.

Impressive cultural dance

Elements offers an impressive cultural dance to fans

both old and new. Inspired by the four elements –

fire, water, earth and air – the Holiday on Ice show

draws an arc from the dawn of Asia to a summer solstice

celebration, with an Indian festival and Celtic

dances along the way. The allure of fairy tales on the

ice becomes palpable when 50 dancers dressed in fantastically

colourful costumes whirl over the surface of

the ice. Where water had just been flowing as a gentle

river in a Zen garden, the full force of light is suddenly

bundled into the summer solstice, transforming the

scene in an instant. The spectacle is accompanied by a

soundtrack of diverse music styles, ranging from indie

rock to hip hop to gospel – and even the voluminous

melodies of a symphony orchestra. The impressive

combination of elements from theatre, dance, opera,

pop, magic, musicals and acrobatics make Holiday on

Ice an unforgettable experience.

Tickets are available at all popular ticket agencies, on

the Grugahalle Ticket Hotline (+49 (0)201 7244 290)

or on the Internet at Children up

to 14 receive a 50% discount; 10% discounts are offered

to senior citizens, the disabled or unemployed people,

and groups of ten or more.

Photo: Stockdisc

A focus on patients

cce/GrUGaHalle | 31

The first-ever patients trade fair in Germany: the PATIENTA has

been co-organised by Neuro-Consil GmbH and Messe Essen GmbH for

16 and 17 February 2008. Primarily targeting patients and their families,

the fair features specialists from a wide range of medical sectors

who will be on hand for discussions. The fair also provides extensive

information on disease patterns and the course of illnesses. New breakthroughs

in treatments and diagnostic procedures will be presented,

enabling patients and family members to approach doctors in a more

enlightened manner. At the patient congress, which will run in parallel,

lectures will be held by 60 experts from 18 specialist fields – ranging

from general surgery through to diabetes and dentistry.

Merkel discusses coal

“Steinkohlentag” (“Coal Day”) is a representative event sponsored

by the German coal mining industry. This year, the convention will

be held under the motto “Coal options for the future”. Once again, more

than a thousand guests from the worlds of politics, commerce and society

are being expected in the Essen Philharmonic Concert Hall on 6 November

2007. Federal Chancellor Dr Angela Merkel will be the guest of honour

as well as main speaker of the political conference in the morning. In

the afternoon, a panel discussion will take place on the regional consequences

of the adaptation process in the coal mining industry.

Partner for municipalities

For the fourth time, the Kongress für Kommunale Praxis (KOPRA –

Congress for Municipal Practice) will be held in the Congress Center

Essen. On 6 and 7 November 2007, representatives from municipalities,

cities and federal states will meet up with economic specialists to

discuss current trends in the growing public-private partnerships sector

(PPP). A valuable forum and means of networking, the KOPRA

congress was established to profit from the fast pace of development in

the PPP sector over the past few years. In addition to lectures by industry

specialists, the congress provides numerous workshops, offering

attendees the chance to substantiate their knowledge on the processes,

procedures and organisational forms involved in public-private



32 | calendar


27.10.–04.11. MODE HEIM HANDWERK

The largest consumer trade fair for

the whole family

01.11.–04.11. BODy & HEALTH

The trade fair for a healthy lifestyle

15.11.–18.11. ART & ANTIQUE

International sales exhibition

01.12.–09.12. ESSEN MOTOR SHOW

Global fair for automobiles, tuning,

motor sport & classic cars


08.01.–12.01. DEUBAU

International trade fair for construction

and renovation

24.01.–27.01. IPM

International trade fair for plants,

technology, floristry, merchandising*

06.02.–10.02. REISE/CAMPING

International fair for travel & tourism,

camping & caravanning

08.02.–10.02. GOLF

International fair for golf,

equipment & tourism


27.10. SIMPLy SONU

Sonu Nigam on his German tour


12­hour gala hosted by Gänsehälse Essen e.V.


“Until recently …”


“Simply the best …”


Traditional event of the police trade union


IHK Essen

06.11. GERMAN COAL DAy 2007

German Coal Mining Association

06.–07.11. KOPRA

Congress for municipal practice

09.– 10.11. SHOE & SPORT MARKET

In the Grugahalle foyer


National­Bank AG


“Another Intensity Tour” 2007

08.02.–10.02. FAHRRAD

Sales fair for bicycles and accessories

16.02.–17.02. PATIENTA

International patients’ fair, including

patients’ conference

19.02.–21.02. E­WORLD – ENERGy & WATER

International trade fair and congress

20.02. –24.02. HAUS UND GARTEN

The spring fair for the entire family


Trade fair for heating, plumbing, air conditioning

and renewable energy


Global fair for classic cars and prestige automobiles,

motorcycles and replacement parts

10.04.–13.04. FIBO

International leading fair for fitness & wellness

18.04.–20.04. BAByWELT

Trade fair dedicated to the world of babies


Trade exhibition and congress for

alternative practitioners

22.04.–26.04. METPACK

International trade fair for metal packaging

06.05.–08.05. KIOSK EUROPE EXPO

International trade fair for self­service terminals*


9th German day of events

21.11. US5

“In Control Tour 2007


With The Lords, Rubettes feat. Bill Hurd, Harpo,

and others




07.12. WISE GUyS

Live 2007

12.–16.12. HOLIDAy ON ICE




12.–13.01. WEDDING FAIR

Tips and trends 2008


“Home Evening Deluxe” Solo 2008


International trade fair for digital signage*

08.05–10.05. BRIEFMARKEN

International postage stamp exhibition

16.05.–18.05. RUN, RIDE & SKATE

The fair for endurance sports

20.05.–23.05 REIFEN

Global fair of the tyre industry


14.11.07–16.11.07 REIFEN CHINA

1st Asian Essen tyre show (Shanghai)

01.12.07–03.12.07 IPM CHINA

International horticulture expo (Foshan/Shunde)



International trade fair for joining, cutting

and surfacing (New Delhi)

04.03.08–06.03.08 IPM DUBAI

International horticulture expo for the Middle East



Powered by Essen Motor Show (Manama)

All dates as of October 2007.

Subject to change without notice.

*Only open to trade visitors

21.01. 100 yEARS OF BKK


H. Deichmann­Schuhe GmbH & Co. KG


With Deborah Sasson




“Maternity Leave” – sold out!




Mystical worlds



15.03. „HOT IN THE POTT“

With Michael Wendler, Olaf Hennig and others



Leading conference for the health industry

All dates as of October 2007.

Subject to change without notice.



Exhibitors and visitors regard the international fairs in Essen as

competence centres. Here, standards are set and innovations presented.

Some of them are leading fairs. These include, for example SECURITY, IPM,


they are communication platforms for successful business. Be there.

Niehaus III

Photos: Daniel Roth

34 | essen loVe Parade

A city in the mood to party: 1.2 million visitors from across the world

celebrated the premiere of the “Love Parade” in Essen. The decision

was unanimous: the parade’s relocation from Berlin to the Ruhr

metropolis was definitely worth it!

essen | 35

36 | essen restaurants

A high street called “Rü”

Hamburg has the “Mö”, Düsseldorf the “Kö” – and Essen? The Ruhr metropolis has the “Rü”.

For this is what residents call Rüttenscheider Strasse, the culinary high street for the entire region.

Our author Peter Erik Hillenbach took a taste tour.

One should really be a trade fair visitor. All day spent

visiting interesting booths, networking, closing business

deals – and afterwards pampering one’s palate in

the finest restaurants. For right after the fair closes its

doors for the day – and sometimes even for a business

lunch – one heads to the “Rü”! This is what the Essen

residents call their “Kö”, their “Mö”, their “Ku’damm”

– Rüttenscheider Strasse, high street extraordinaire,

extending for some 300 street numbers. And here the

focus is on culinary accents.

With more than 50 addresses to choose from, the

“Rü” – just a few minutes walk on foot from the fairgrounds

and open virtually around the clock – entices

visitors with more than just haute cuisine. A number of

small restaurants offer hearty breakfasts from around

the world, including “Zucca” and “Allegro”, located

near the underground station Rüttenscheider Stern.

The terrace of “Mondrian” is a highly sought-after spot

to see and be seen, particularly on market days. No

wonder – the young and upwardly mobile Rüttenscheid

area has a lot to offer in terms of visual delights. And

Culinary gems such as

the “Miamamia” (left) can

be found in droves on

Rüttenscheider Strasse.

Organic thinking, organic

cooking: this is Croatian

cook Ante Kunac’s

culinary concept in “Restoran

Ponistra”. The man with

the pirate bandana pampers

his guests with organic

fast food. His wife Milak serves

with a smile (top right).

Maritime flair has been

served up since June 2007

in “Die Insel”. Ralf Klümper

and Christiane Elger offer a

minimal yet polished Scandinavian

atmosphere (lower


there’s so much to buy! Pretty boutiques with fine clothing,

linens and jewellery – nevertheless, one has the

feeling that there’s a leek, an Italian fennel salami or a

bottle of the best red wine poking out of nearly every

shopping basket on the street.

Visitors can also experience a fine breakfast in

Rüttenscheid’s living room, the “Lorenz”, which presents

itself as a full-day restaurant with a beautiful garden.

Those who prefer their morn ings with a Spanish

flair need only walk down the street to “Oliv”. Here,

one can enjoy a global interpretation of tapas culture,

with canapés from countries such as Portugal, Brazil

and India. The concept has proven so successful that

last year “Oliv Panetteria” opened just across the street.

This promotes its wares under the slogan “Bread and

faith”, but make no mistake: nobody here will try to

convert you. Instead, the store is filled with fresh,

home-made bread and all the trimmings.

A few steps further, one can find a similar concept at

work: “Pasta e Gamberoni”. In this tiny restaurant, Signore

Fiscelli has limited the selection to a dozen pasta

Photos: Michael Lübke

dishes and the finest gambas. And speaking of Italians

– they’ve shaped Rüttenscheid like hardly any other

Essen district. At noon, Italian eateries are popular

with businesspeople, and in the evenings, with couples,

with the candlelight shimmering on silk stockings and

a bottle of fine red wine. Apart from the popular business

restaurants “Leonardo” and “La Cena”, lo cated

directly at the district court on Zweigertstrasse, most

trattorias and cafés are concentrated on the “Rü”

between the underground stations Martinstrasse and

Florastrasse. This is where master chef Diego Palermo

entices guests to his “Trattoria Trüffel”, or where Franco

Cadamuro and his chef Tiziano Girardi enjoy regular

visits from the locals in “Oasis Due”, which features

classic Italian dishes. Somewhat further, the “Palladio”

cavorts with the tomato-red “Il Pomodoro” and the family

osteria “Buon Caffe”: three reasonably priced trattorias

lined up one after the next – all of them using the

freshest market ingredients! And at the far end of the

“Rü”, “Lucente” has established itself as the top dog for

trendy diners.

Not yet satisfied? Then “Rôtisserie du Sommelier”,

owned by Thomas Friedrich, is just the place for you.

This bistro is beautiful enough to fall in love with, and

the chef delivers not only French bistro dishes, but also

Michelin star-quality full-course dinners. Located diagonally

across the street, Patrick Jabs has also set his

sights on the stars. In his “Bliss” he serves up the latest

culinary trend: molecular cooking. And if this is all a bit

too modern for your tastes, next door in “Curry” you’ll

find Germany’s national dish, the currywurst, in some

surprisingly sophisticated varieties. Just a few steps

Quick dishes from the

wok: the “Chilli House”

(left) features classic Oriental


Young and hip: casual

poses in “Banditen wie wir”


essen | 37

beyond, the Irishman Patrick Hunt invites you to enjoy

whiskey and Guinness in the popular “Fritzpatrick’s”.

And if you have a thirst for beer, “Rüttenscheider Hausbrauerei”

awaits you just around the corner, with its

fine assortment of self-brewed beers.

This report wouldn’t be complete without four unusual

midday restaurants: “Chilli House” at the lower

end of the “Rü” features classic Oriental cooking; here,

guests can slurp impressive noodle soups or order

quick wok dishes. Almost directly opposite, the Croatian

cook Ante Kunac has opened “Restoran Ponistra”,

pampering the taste buds with “organic fast food”. In

the casually authentic “Casa Madrid”, Rüttenscheid

residents meet up for Mediterranean specialities. And

“raum.eins” peps up regional recipes with Mediterranean

and Asiatic influences – even on Mondays, when

many of the other Italian eateries are closed.

Young, creative concepts thrive and prosper – especially

on the “Rü”. Cushion landscapes, lounge areas,

70s pop optics, a spot for turntables, delicately prepared

food – this is the secret formula behind gastronomic

gems like “Die Insel”, “Miamamia”, “Zweibar”,

“Stoffwechsel” or “Banditen wie wir”. And late in the

evening? The rustic “Ampütte” has been an institution

for over a century. Every taxi driver can tell you anecdotes

about the artists and local celebrities whose

signed photographs line the walls here. Warm meals

are served until four in the morning – just in time for

the start of the next day at the fairgrounds. �

Peter Erik Hillenbach is editor-in-chief of the annual restaurant

guide Essen geht aus (Eating out in Essen).

Photo: Erika Koch

38 | essen obituary

An unbelievable workhorse

Jörg Immendorff, indisputably one of Germany’s most important contemporary

artists, died on 28 May 2007. Messe Essen owes him its thanks for the glass art

window Energy. Günter Steinmann pays tribute to a true friend.

Jörg Immendorff had a special relationship with

the Ruhr district, and in particular with Essen. He

had many friends here; he liked the people of this

re gion. Messe Essen has had the pleasure of working

with this unusually gifted artist. For Messe Essen Galeria,

Jörg Immendorff designed the largest contiguous

glass art window in Europe. It was aptly named Energy

– a topic and a term that the artist always associated

with the city of Essen. Today, the window ranks amongst

the most important works of contemporary art

housed in Essen.

On 28 May 2007, Jörg Immendorff died at the age of

61 in his house in Düsseldorf – from the effects of Lou

Gehrig’s disease, an incurable illness. Althoug his illness

had long been covered by the media, the news of

Immendorff’s sudden death still came as a shock for

many, including myself. Jörg Immendorff ranks amongst

Germany’s most important contemporary artists. Not

only that, he was also one of the foremost names in the

international “Who’s Who” of contemporary art. His

artworks have been collected by nearly every important

museum and collection in the world. His name took

on international prominence with his cycle of paintings

His glass art window

energy attests to the world

of colours and the myth of

fire: Jörg Immendorff, a

major artist, died at the age

of 61 in May.

entitled Café Germany, as well as other pieces. With

Immendorff, a representative of the protest generation

has also died – and a person who wasn’t always easy to

get along with. He could be very kind and lovable, but

frequently also extremely grumpy. Those affected by

this character trait in his personal environment included

his own assistants. As Professor Walter Grasskamp

wrote: “Immendorff lived through more contradictions

than one could conceivably process in a single lifetime.

Along with the scenery, he delivered the drama.”

However, first and foremost, Jörg Immendorff was

an unbelievable workhorse; his workload was nearly

boundless. And the artwork he has left behind is set to

fill up many books. With Immendorff’s death, we have

lost a truly unusual artistic personality – much too

early. But we are fortunate in that he will live on

through his art. �

Günter Steinmann occupies himself with the fields of Construc -

tivism and Pop Art in painting. Further fields of activity

include sculptures and combines. The artist is also very active

as a promoter of the arts.

Stage extravaganza

MAMMA MIA! and the GOP Varieté Theater have cast their spell on Essen.

And you can share in the excitement!

Step out of the grey doldrums – and into a world of

pure fun. More than 30 million spectators around the

world have already been bedazzled by the irresistible

musical MAMMA MIA!. To the fresh and exciting beat

of feel-good music from ABBA, you can accompany the

cast to a Greek island. It is here that Donna and her

20-year-old daughter Sophie live. When Sophie decides

to marry Sky, the love of her life, her only remaining

desire is to walk down the aisle to the altar on the arm

of her father. Sophie isn’t sure which one of three men

that might be her father to ask, so she invites them all

to the wedding – and the hilarious speculation begins.

The Colosseum Theater Essen’s production is a humorous

and colourful story about love, zest for life and

friendship, which uses 22 of ABBA’s greatest hits –

including Dancing Queen, The Winner Takes It All and,

naturally, Mamma Mia.

participate and win!

Which anniversary will the essen Motor

show celebrate in december 2007?

a) 25th

b) 40th

c) 60th

Photos: PR

Every bit as fascinating is the show at the GOP

Varieté Theater Essen. For over ten years, the theatre

has been offering an elaborately staged live production

which changes every two months – making it one of the

most successful variety companies in Germany. In the

magical ambiance of the theatre, world-class artistry

meets excellent comedy routines – in a show full of fastpaced

humour and charm. We suggest that you forget

your hectic everyday life and watch impressive acrobatics

performed on roller skates, ladders and in mid-air,

as well as hilarious comedy juggling and eccentric

partner acrobatics! The top-class international ensemble

will whisk you away into a world full of curiosity,

daydreams and wondrous creatures. With cabaret and

music, it revives the art of vaudeville whilst providing

an impressive and colourful, yet contemplative, evening

of pleasure – full of astonishment, laughs and dreams.

From all the correct entries received,

we will raffle three pairs of tickets for an

evening of your choice, either for MAM-

MA MIA! or at the Gop Varieté.

the closing date for all entries is

23 november 2007.

We wish you lots of luck and

fun in Essen!­

Simply send the correct answer under

the keyword essen aFFairs to:

Messe essen GmbH

po Box 100165, 45001 essen, Germany

Or by fax to:

+49 (0)201 724 4505

Or by e­mail to:


The judge’s decision is final.

contest | 39

An irresistibly charming

story and ABBA’s greatest

hits: this is the secret of

MAMMA MIA! (left).

In the GOP Varieté Theater,

different shows can be

viewed, such as Duo Poko

Poko until 6 January: partner

acrobatics at the highest





Discovery. Experience. Movement.

This is the Ruhrgebiet’s motto as it competes for

the title of “European Capital of Culture 2010.”

Get involved and celebrate with us! We want to welcome

Europe and the world as a dynamic cultural

region and as a fascinating location at the heart of


Change through culture - Culture through change.

This is our guiding principle during the run-up to

2010. Join us on our way to Europe!

Essen Tourist Office | Touristikzentrale Essen

Im Hauptbahnhof 2 | 45127 Essen

Phone + 49 (0) 201 19433

+ 49 (0) 201 88 720-48

Fax +49 (0) 201 88 720-44

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