TRANSIT GEAR CHANGE FLIPBOOK

michaelapiper

Our unique Transit portfolio offers brands…

UBIQUITY + RECEPTIVITY + LONGEVITY

They’re

everywhere!

They go where

your audience go.

The most liked

and most

noticeable

format in Outdoor.

Great results

for a greater

length

of time.


And in 2017 we’re…


MOVEMENT

attracts

A T T E N T I O N

… IT SPARKS ACTIVITY IN THE

BRAIN AND MAKES TRANSIT

ADVERTISING STAND OUT


MOVEMENT

triggers

M E M O R Y

E M O T I O N

A T T E N T I O N




E N G A G E M E N T

Delivering advertising effectiveness for your brands


TRANSIT FORMATS

MEET THE MOVERS


IMPACT

Maxitram

Maxitrams are an iconic part of Melbourne and Adelaide’s streetscape. They

signify market dominance, ownership of the streets and an elevated

perception of your brand.


IMPACT

Supertram

Supertrams convey dominance, ownership and an elevated perception of

your brand. Like any wrapped vehicle, they own the streets and demand

attention from all angles.


IMPACT

Maxibus

The Maxibus format dominates the streetscape, and is able to command

attention everywhere it travels. Maxibuses ensure noticeability and facilitate

an elevated perception of your brand.


IMPACT

Megaside

The Megaside provides the ultimate creative canvas, combining high impact

premium panels with frequency, proximity to city and key suburban

locations. The true ‘King of the CBD’


IMPACT

Showcase

The Showcase format allows brands to showcase their brand boldly on the

bus side, speaking directly to large audiences. The format delivers impact,

likened to that of a large format billboard, amplified by being on the move.


IMPACT

Fullback

Fullbacks allow advertisers to share their brand with the transit audience,

impacting driving, cycling and pedestrian traffic. Fullbacks offer the impact

and presence of a billboard on the move.


BROADCAST

Portrait Side

The combination of kerbside and roadside exposure impacts commuters,

pedestrians and vehicles simultaneously. A third bigger than alternative

outdoor portrait formats, Portrait Sides ensure your brand gets noticed.


BROADCAST

Portrait Back

Portrait Backs are an ideal way to impact motorists. This formats allows for

flexible campaign weights, facilitates broad distribution and provides an

opportunity to create brand ubiquity with tactical applications.


BROADCAST

Superside

The Superside format offers eye level exposure to a multitude of commuters

daily, as well as impacting business districts and built up shopping precincts

day in and day out.


BROADCAST

Tram Sky Breaker

Sky breakers are unique to trams and provide a powerful street level bulletin,

penetrating CBD and suburban areas effectively.


BROADCAST

City Square

City Squares provide a powerful format to build frequency, and penetrate

CBD and suburban areas effectively. Featured on trams only there are four

dedicated panels per tram with two on each side.


BROADCAST

Metroback

MetroBacks are a cost effective way to position your brand in front of a large

audience, with exceptional, eye level exposure to motorists.


ENGAGEMENT

Interiors

Interiors are the unique formats that speaks to a receptive passenger

audience who have ample time to read and absorb advertising messages.

The average bus trip is 37 minutes so interiors have plenty of time to impact.


So next time you need a format that delivers….

BROADCAST + IMPACT +

ENGAGEMENT

Look no further than

TRANSIT

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