Our unique Transit portfolio offers brands…
UBIQUITY + RECEPTIVITY + LONGEVITY
They go where
your audience go.
The most liked
format in Outdoor.
for a greater
And in 2017 we’re…
A T T E N T I O N
… IT SPARKS ACTIVITY IN THE
BRAIN AND MAKES TRANSIT
ADVERTISING STAND OUT
M E M O R Y
E M O T I O N
A T T E N T I O N
E N G A G E M E N T
Delivering advertising effectiveness for your brands
MEET THE MOVERS
Maxitrams are an iconic part of Melbourne and Adelaide’s streetscape. They
signify market dominance, ownership of the streets and an elevated
perception of your brand.
Supertrams convey dominance, ownership and an elevated perception of
your brand. Like any wrapped vehicle, they own the streets and demand
attention from all angles.
The Maxibus format dominates the streetscape, and is able to command
attention everywhere it travels. Maxibuses ensure noticeability and facilitate
an elevated perception of your brand.
The Megaside provides the ultimate creative canvas, combining high impact
premium panels with frequency, proximity to city and key suburban
locations. The true ‘King of the CBD’
The Showcase format allows brands to showcase their brand boldly on the
bus side, speaking directly to large audiences. The format delivers impact,
likened to that of a large format billboard, amplified by being on the move.
Fullbacks allow advertisers to share their brand with the transit audience,
impacting driving, cycling and pedestrian traffic. Fullbacks offer the impact
and presence of a billboard on the move.
The combination of kerbside and roadside exposure impacts commuters,
pedestrians and vehicles simultaneously. A third bigger than alternative
outdoor portrait formats, Portrait Sides ensure your brand gets noticed.
Portrait Backs are an ideal way to impact motorists. This formats allows for
flexible campaign weights, facilitates broad distribution and provides an
opportunity to create brand ubiquity with tactical applications.
The Superside format offers eye level exposure to a multitude of commuters
daily, as well as impacting business districts and built up shopping precincts
day in and day out.
Tram Sky Breaker
Sky breakers are unique to trams and provide a powerful street level bulletin,
penetrating CBD and suburban areas effectively.
City Squares provide a powerful format to build frequency, and penetrate
CBD and suburban areas effectively. Featured on trams only there are four
dedicated panels per tram with two on each side.
MetroBacks are a cost effective way to position your brand in front of a large
audience, with exceptional, eye level exposure to motorists.
Interiors are the unique formats that speaks to a receptive passenger
audience who have ample time to read and absorb advertising messages.
The average bus trip is 37 minutes so interiors have plenty of time to impact.
So next time you need a format that delivers….
BROADCAST + IMPACT +
Look no further than