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Population<br />
• 15-24 years: 12.6% (male 26,680/female 25,201)<br />
• 25-54 years: 40.4% (male 85,109/female 81,577) Target Market<br />
• 55-64 years: 14% (male 28,751/female 29,113)<br />
Employment<br />
• 25 - 34 years : Male 27,761 / Female 20,924<br />
• 25 – 44 years : Male 25,883 / Female 15,784<br />
• 45 – 54 years : Male 24,059 / Female 11,825<br />
The tourist market offers potential for our brands. Sales from tourists could make up to anything from 40% to 60%<br />
of our annual turnover. (Source: Malta Tourism Statistics overview 2014)<br />
• Annual number of tourists to Malta for the year of 2014 – 1,582,153<br />
• Male – 825,709<br />
• Female – 756,444<br />
• Total number of tourists aged between 25 & 55 in 2014 – 821,960
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