Gifts & Headwear 2016/17

THE POWER OF PROMOTIONAL PRODUCTS
We all know that promotional products are the only form of advertising that
engage the 5 senses. But what about the all-important 6th sense: ESP(L)?
ESP(L), or Extra Sensory Promo Logic, is defi ned as the innate ability to
recognise the value of promotional products relative to other advertising
mediums (especially in challenging economic times).
Those gifted with ESP(L) know:
Reach
8 in 10 people own a promotional product
Awareness
7 in 10 marketers use promotional products
to raise brand awareness
Recollection
PROMOTIONAL PRODUCTS
58%
Longevity
58% of recipients keep
promotional products for more
than 1 year, making them a highly
effective yet relatively inexpensive
form of advertising
TELEVISION
PRINT
86% of recipients recall the advertiser,
ranking promotional products higher than
television (67%) & print (60%) advertisements
Success
Promotional Products work because they are:
Impact
Promotional products leave the
customer feeling:
valued rewarded excited
special
desirable
attractive
fun
informative
useful
Action
Now, all that's left to do is turn the
pages and choose the perfect product
for your campaign...