INDEX

INDEX 

One 

SONAE’S FOOTPRINT 

IN THE RETAIL WORLD 

P.04 

Two 

Three 

Four 

Five 

Six 

Seven 

HIGHLIGHTS 

ECOSYSTEM 

FACTS AND NUMBERS 

PROJECTS 

INNOVATION AT SONAE 

PROJECTS LIST 

P.08 

P.18 

P.24 

P.28 

P.124 

P.130 

INDEX 03 

RETAIL BOOK of INNOVATION 2016

ONE


IN THE RETAIL WORLD 


IN THE RETAIL WORLD

ONE 

SONAE’S FOOTPRINT IN THE RETAIL WORLD 

06 

Luis Filipe Reis 

President of FINOV – Innovation 

Forum of Sonae Companies 

Chief Corporate Centre Officer 


Our iati mindset drives 

r peope to cstan questi 

þe existing paradigms and to 

ctinualy pursue new ways 

and sutis. 

The dynamics of the markets where 

Sonae operates and the macroeconomic 

context of recent years have presented 

our business activities with greater 

challenges. However, Sonae’s footprint, 

turnover, profitability, businesses and 

customers have continued to increase, 

with innovation as our flagship and 

competitive advantage lever. 

Innovation is at the core of who we are 

and we take it extremely seriously: its 

practice is deeply engrained in our mission 

and values and we continue to invest 

significantly in this area - over the course 

of the past 10 years we have cumulatively 

invested more than 600 million euros in 

Research, Development and Innovation 

(R&D+i) in our retail businesses, enabling 

us to generate hundreds of innovations 

that have contributed to strengthening 

our leadership position and supporting 

the international expansion of our 

activities. 

Our innovation mindset drives our people 

to constantly question the existing 

paradigms and to continually pursue new 

ways and solutions with remarkable spirit 

and genius. For this reason, in 2016, more 

than 7,000 employees from different 

retail units participated to some extent 

in our R&D+i effort. Furthermore, as a 

result of our commitment, more than 300 

national and international partners have 

participated in open innovation network. 

The result of the combined dedication 

of our teams and our partners is reflected 

in this book with a selection of 75 projects 

improving our customer’s shopping 

experience, contributing to their quality 

of life and helping to enhance Sonae’s 

fingerprint as a reference company in 

the world retail landscape. 

SONAE’S FOOTPRINT IN THE RETAIL WORLD 07 


TWO

HIGHLIGHTS 

HIGHLIGHTS

TWO 

HIGHLIGHTS 10 

HIGHLIGHTS 

Event 

and initiatives 

to stimulate 

iati 

Innovation is present in all of our 

business areas, where we continue 

to generate, experiment and 

implement new ideas and solutions. 

In 2016, we developed several 

internal and external events and 

initiatives in the field of Innovation. 


CONTINENTE START APP 

STANFORD ME310 BY PORTO DESIGN FACTORY 

The 2 nd edition of the Continent Start App event received 175 applications and 

25 prototypes and challenged students, entrepreneurs and small and medium-sized 

businesses to create an App that would allow customizable products for take out 

without having to leave home. The app “Ready to Take" was the winner of the 

Continent Start App, winning a prize of € 5,000. 

Integrated in the ME310 Product Innovation program of Stanford University (USA), 

an open innovation initiative led by Sonae has created prototypes of an urban bike 

for Berg Cycles and a remote management device for household appliances and 

electronics for Worten. 

HIGHLIGHTS 11 


IDEASPOT 

INTEL CAPITAL TECHNOLOGY DAY 

Internal crowdsourcing action developed by the Innovation & Future Tech team 

in partnership with the BIT - Business Information Technology area at Sonae. 

Approximately 500 ideas were put forward to reduce the amount of emails 

exchanged at Sonae. 

Sonae and Intel Capital worked together to organize a Technology Day, an event 

where a group of global startups from Intel Capital portfolio were able to present 

their solutions to our businesses. 

TWO 

HIGHLIGHTS 12 


SPORTS INSPIRATION DIVE IN BERLIN 

Inspirational program in Berlin to scout fashion trends, tendencies and techs with 

brainstorming and workshop sessions to develop the mood boards for Sport Zone‘s 

own brand new collections (Autumn/Winter). 

HIGHLIGHTS 13 


TWO 

HIGHLIGHTS 14 

R&D 

projects under 

co-development 

This section details some practical examples of our 

activity, which benefits from opportunities for R&D 

and co-development of techno-scientific innovation, 

reinforcing our intellectual property and the crucial 

role of knowledge in our retail businesses. 

SHOPVIEW 

ShopView is a R&D co-development project, involving Sonae, WeDo Technologies 

and Fraunhofer Portugal and is co-funded by FEDER through COMPETE and Portugal 

2020, bringing innovation to the food retail business through autonomous validation 

and optimization of shelf layout, by creating a virtual shop navigation system 

composed of a image acquisition system buggy and a software component. 

CORDON GRIS 

Cordon Gris is a R&D co-development project co-funded by the European 

Commission’s Ambient Assisted Living Programme, which involves Sonae MC, 

Fraunhofer Portugal and Santa Casa da Misericórdia de Lisboa (Portugal), CanCook, 

Red Ninja (UK) and Unie KBO (Netherlands). It aims to assist elderly people by 

providing meal recommendations, health track and grocery shopping assistance 

through the use of user-friendly interfaces for food delivery services, cooking robots 

and mobile devices. 


ARIES 

MULTIPACK 

ARIES – “Reliable European Identity Ecosystem“ is a R&D co-development project 

co-funded by H2020, which involves Sonae, Atos, University of Murcia and 

Departamento de Seguridad del Gobierno Vasco – Ertzaintza (Spain), Gemalto 

SRO (Czech Republic), Morpho (France), AimTech Consulting Ltd, Police and Crime 

Commissioner for West Yorkshire (UK) and the Belgian Federal Police to 

build an innovative framework of biometric identity authentication in Europe. 

MultiPACK is a R&D co-development project co-funded by H2020, which aims to pilot 

in hypermarkets the next generation of integrated cooling systems for commercial 

buildings using environmentally friendly CO2 systems. The consortium of partners 

consists of Sonae MC and SISTAVAC (Portugal), Norwegian University of Science 

and SINTEF Energi AS (Norway), Enex Srl and Construction Technologies Institute – 

National Research Council (Italy) and Danfoss AS (Denmark). 

SELIS 

SELIS – “Shared European Logistics Intelligent Information Space” is a R&D 

co-development project co-funded by H2020, which aims to develop European 

logistic hubs and platforms to optimize stock levels, transportation schemes, waste 

management and overall quality and efficiency. The consortium of partners involves 

Sonae, Inlecom Systems (UK), Technical University of Dresden (Germany), IBM, DHL 

and several other entities from all over Europe. 

FIDES 2 

FIDES 2 – “Federated Identity Management System” is a project under the EIT 

ICT Labs initiative. EIT is a pan-European ecosystem of over 130 top European 

corporations, SMEs, start-ups, universities and research institutes. It will define a 

technical blueprint for a federated and interoperable identity management platform 

and it is involving Atos (Spain), Telecom Italia and Poste Italiane (Italy) among others. 

Sonae will pilot the Multi-Provider Authentication Service, an identity broker, in its 

Worten e-commerce operations in Spain. 

HIGHLIGHTS 15 


TWO 

HIGHLIGHTS 16 

Awa 

In 2016, various products and initiatives 

were recognized by national and 

international entities highlighting 

Sonae between the best companies 

across a range of different categories. 

Continente 

• Best food retailer 

• Best omni-channel 

retailer 

Coffee Capsules 

Continente Gourmet 

Gold Medal 

Continente Mission 

Master of Social 

Responsibility 

Hygiene Products 

for Baby MyLabel 

Bronze Medal 

The transformation 

of Sonae’s IT 

organization 

Honorable Mention 

in the Best Digital 

Workplace category 

Continente 

Mission 

Winner in the 

Community category 

Worten Connected 

Home 

Winner in the Best 

Digital Product 

category 

Continente 

Producers Club 

Honorable Mention 

in the Interested Parts 

category 


Mosquito Repellent Line 

Winner in the Product and Brand 

Innovation category 

Retail Book of Innovation 2015 

Winner in the External Publication 

category 

Note! Innovation in backpacks 

Honorable Mention in the Product 

and Brand Innovation category 

Sonae’s new corporate Website 

Silver Award in the Best Overall 

Web Design category 

Continente Mission 

Winner in Innovation 

and Sustainability category 

Universo Loyalty/Credit Card 

Winner in the Partners’ Commercial 

Relationship category 

I Call MO 

Winner in the Customer 

Service Innovation category 

Touchless - Automation 

in the P2P process 

Runner-Up in the Best Process 

Improvement & Innovation 

category 

E-Commerce Dark 

Store – Lisbon 

Winner of the Logistics 

Excellence Award 

HIGHLIGHTS 17 


THREE

ECOSYSTEM 

ECOSYSTEM

ECOSYSTEM 

Sonae‘s innovation ecosystem includes an external 

network of partners that gathers universities, startups, 

R&D entities, incubators, accelerators and other national 

and international organizations. From co-design of new 

products and services to joint innovation challenges, we 

orchestrate a vibrant collaborative ecosystem for retail. 

THREE 

ECOSYSTEM 20 

2015 

2016 

164 

PARTNERS 

318 

PARTNERS 

+94% 

ACTIVE PARTNERS PER COUNTRY IN 2016 


ROSÁRIO GÂMBOA 

PRESIDENT | POLYTECHNIC OF PORTO (P. PORTO) 

ENGINEERING 

17% 

ARTS 

& DESIGN 

20% 

MANAGEMENT 

6% 

MATHEMATICS 

3% 

TOTAL SKILLS 

24% 

30% 

SCIENCE 

TECHNOLOGY 

“Applied sciences and innovation are part of the 

Polytechnic of Porto’s DNA. We strive on a daily basis 

to co-create better solutions, products and services for 

society, so partnering with a company like Sonae truly 

serves this third mission. We strongly feel that innovation 

is also part of Sonae’s DNA and this has triggered 

remarkable/outstanding and disruptive knowledge 

exchange activities between both institutions in the past 

years. The groundbreaking work that Sonae and Porto 

Design Factory have developed together is undoubtedly 

a benchmark for other companies. Sonae has, once again, 

been leading the way.” 

RICHARD GOMES 

IBERIA DIRECTOR | BUSINESS FRANCE 

“Business France is the French Export Agency - its role 

is to help and advise French companies on exporting 

worldwide but also to assist and counsel Portuguese 

companies as how best to invest in France. Business 

France helped Sonae to search and identify the best 

innovation and technology solutions currently developing 

under the French Tech label. It also provided some 

significant insights regarding Sonae’s investments 

opportunities in France.” 

MARTIN GLEISS 

HEAD OF SPAR LOGISTICS 

“The exchange programme we had involving our franchising 

and ecommerce teams and the international Shopview 

proof-of-concept at one of our SPAR supermarkets, which 

highlights the potential of the automatic out-of-shelf and 

planogram-checks is evident and relevant for us; both 

showed the innovative spirit of Sonae and its partners. 

We are grateful to be a long-term exchange-partner and 

are convinced this partnership has a sustained benefit for 

both for us.” 

ECOSYSTEM 21 


THREE 

ECOSYSTEM 22 

SKILLS 

MANAGEMENT 

TECHNOLOGY 

ARTS & DESIGN 

SCIENCE 

ENGINEERING 

MATHEMATICS 

CATEGORY 

Retail Actors 

Science & Tech 

Entrepreneurship Players 

ACTIVE PARTNERS 

Adria kombi d.o.o. 

AimTech Consulting Ltd 

A.P. Moller - Maersk A/S 

bgator 

BNP Paribas PF 

Business-E Spa 

Can Cook 

CONEX 

DFDS 

DHL EXEL Supply Chain Spain SL 

ELGEKA S.A. 

Galp 

Indeve - Investigação e Desenvolvimento Empresarial Lda 

INOVAMAIS - Serviços de Consultoria em Inovação 

Tecnológica, S.A. 

ISPC International 

Loop 

NWL (Norddeutsche Wasserweg Logistik GmbH) 

Olano Logística de Frio, Lda 

Sarantitis SA (SARMED) 

Security Projects UK LTD 

SPAR Austria 

SPI - Sociedade Portuguesa de Inovação 

Sumy 

Trimodal Logistik GmbH 

Unie KBO 

UNIVEG Logistics Portugal, SA 

Zanardo Servizi Logistici Spa 

AIESEC 

AINS CLUSTER – Associació Empresarial Innovadora 

Nutrició i Salut 

Anecoop S. Coop. 

ANFACO-CECOPESCA 

CLECAT (European Association for Forwarding, Transport, 

Logistics and Customs Services) 

Cluster Agroindustrial do Ribatejo – Agrocluster 

Cluster FOOD+i 

CONSIGLIO NAZIONALE DELLE RICHERCHE 

Departamento de Seguridad del Gobierno Vasco - 

Ertzaintza DK - DFDS 

Docapesca - Portos e Lotas, SA 

ELUPEG 

Erasmus University Rotterdam 

FIAB Federación Española de Industrias de la Alimentación 

y Bebidas 

Fórum Oceano - Associação da Economia do Mar 

Havenbedrijf Rotterdam NV 

IE 

InovCluster - Associação do Cluster Agroindustrial do Centro 

ISL (Institut für Seeverkehrswirtschaft und Logistik) 

LERNE - Laboratório de Investigação Experimental 

em Economia e Gestão 

Pharma Belgium SA 

Police and Crime Commissioner for West Yorkshire 

Porto Business School 

PORTUGAL FRESH – Associação para a Promoção 

das Frutas, Legumes e Flores de Portugal 

PortugalFoods 

Poste Italiane 

RedEmprendia 

Santa Casa da Misericórdia de Lisboa 

Service Public Fédéral Intérieur 

UCS – Cuidados Integrados de Saúde, S.A. 

Universite Libre de Bruxelles Qalinca labs 

Wayz 

Zaragoza Logistics Center (ZLC) 

Business France 

Invest Braga / Startup Braga 

Pôle SCS 

Startup Europe Partnership 

Startup Lisboa 

StyleSage 

A2O - Água, Ambiente e Organização, Lda 

AcrossLimits 

AON-SPA 

Articacc, Lda 

Articademy, Lda 

ATOS Spain S.A. 

BIC 

Bramp 

Bresimar Automação SA 

CAMPOTEC - Comercialização e Consultadoria em 

Horto-frutícolas, S.A. 

CAPRITECH 

Carburos Metálicos (Grupo Air Products) 

Carinsa - Creaciones Aromáticas Industriales S.A. 

CEI - Companhia de Equipamentos Industriais Lda 

Central de Carnes (CC) 

CMP - Cimentos Maceira e Pataias SA 

Contisystems 

CONTROLAR - Electrónica Industrial e Sistemas Lda 

DANFOSS 

evolaris next level GmbH 

Fábrica de Conservas “A Poveira” S.A. 

Fromageries Bel Portugal S.A. 

Fuel 

IBM Ireland Ltd 

ICM - Indústrias de Carnes do Minho, S.A. 

Idtour - Unique Solutions, Lda 

Immersivelives, Lda 

ISA - Intelligent Sensing Anywhere, S.A. 

JAMS Tech 

Mastercard 

MCG - Manuel da Conceição Graça, Lda 

Mendes Gonçalves, S.A. 

Microprocessador - Sistemas Digitais S.A. 

Movvo 

Nutreco Iberia S.L. 

Primor Charcutaria-Prima, S.A. 

Riberebro Integral S.A. 

SAP 

SARKKIS Robotics, Lda 

Schreiber Foods 

Silampos - Sociedade Industrial de Louça Metálica 

Campos SA 

Simag 

Sitel 

Sorgal - Sociedade de Óleos e Rações, SA 

Spottio 

Sugal Alimentos, S.A. 

Tlantic 

Tumaker 

Vanguarda - Soluções de Gestão e Organização 

Empresarial, Lda 

Vitacress Portugal S.A. 

Vizelpas - Comercio de Artigos Plásticos, Lda 

WeDo Technologies 

Zetes Burótica 

ADItech Corporación Tecnológica 

AIMPLAS - Instituto Tecnológico del Plástico 

Altice Labs, S. A. 

Artshare - Investigação, Tecnologia e Arte, Lda 

CEiiA 

CeNTI - Centro Nanotecnologia Materiais Técnicos, 

Funcionais e Inteligentes 

CENTIMFE - Centro Tecnológico da Indústria de Moldes, 

Ferramentas Especiais e Plásticos 

Centro Tecnológico do Calçado de Portugal 

CERAMED - Cerâmicos para aplicações médicas SA 

Corporación Tecnológica de Andalucía CTA 

CTCOR - Centro Tecnológico da Cortiça 

CTCV - Centro Tecnológico da Cerâmica e do Vidro 

CTIC - Centro Tecnológico das Indústrias Do Couro 

IK4-CIDETEC 

Instituto de Telecomunicações 

Instituto Politécnico de Coimbra 

Instituto Politécnico do Porto 

IPMA - Instituto Português do Mar e da Atmosfera 

Mapotempo 

Morpho S.A.S 

Motofil Robotics, SA 

NOS Inovação, S.A. 

OZONO - Tecnologias de Informação, Lda 

Reply 

SINTEF ENERGY 

Siri Life Sciences 

SISTRADE - Software Consulting, SA 

Softi9 - Inovação Informática 

TALUS, Smart Robotic Solutions, S.A. 

Telecom Italia 

TICE.PT - Pólo das Tecnologias de Informação, 

Comunicação e Electrónica 

TU Delft - Delft University of Technology 

UBIWHERE, Lda 

Viatel - Tecnologia de Comunicações, S.A. 

Virtual Power Solutions, S.A. 


FoodInTech Lda 

InovRetail 

Intel Capital 

IPN - Instituto Pedro Nunes 

Microsoft Portugal 

Papervault 

UPTEC 

Xhockware 

Continuum 

EDIN 

Formtools 

Frog 

Imasdea Innovaciones y Desarrollos Alimentarios S L 

(Grupo Siro) 

inèdit S.L. 

Jero 

Red Ninja Studios 

Surgenia 

ESAD 

Innovalor 

Istituto Europeo di Design - IED 

Porto Design Factory 

Stanford University 

Swinburne University 

TNO 

UNIMORE - Università degli studi di Modena e Reggio Emilia 

Beta-i 

Bright Pixel 

Academia do Café 

ALGAplus - produção e comercialização de algas 

e seus derivados 

Andrés Pintaluba S.A. 

Biolan S.L. 

Bivalvia - Mariscos da Formosa Lda 

Castro, Pinto & Costa Lda (CPC) 

Cerealis Produtos Alimentares S.A. 

Consulai - Consultoria Agro - Industrial, Lda 

Decorgel - Produtos Alimentares S.A. 

Dulces y conservas Helios S.A. 

Fourmag Lda 

Frulact Indústria AgroAlimentar S.A. 

Galletas Gullón S.A. 

Go Fruselva S.L. 

Grupo Alimentario Argal S.A. 

I.T.S - Indústria Transformadora de Subprodutos S.A. 

Luis Calvo Sanz, S.A. 

Miguel Torres S.A. 

Necton, Companhia Portuguesa de Culturas Marinhas, SA 

Piscicultura do Vale da Lama Lda 

Riasearch, Unipessoal Lda 

Sebol 

SPAROS Lda. 

Valinox – Indústrias Metalomecânicas, S.A. 

Vega Mayor S.L. 

AINIA - Asociación de Investigación de la Industria 

Agroalimentaria 

BLC3 - Evolution, Lda 

Campus Iberus 

CATAA - Associação Centro de Apoio Tecnológico 

Agro-Alimentar de Castelo Branco 

CCMAR - Centro de Ciências do Mar do Algarve 

CIIMAR - Centro Interdisciplinar de Investigação Marinha 

e Ambiental 

CVR - Centro de Valorização de Resíduos 

DFKI 

ELTE - Eötvös Loránd University 

FBK - Fondazione Bruno Kessler 

iBET - Instituto de Biologia Experimental e Tecnológica 

INIAV - Instituto Nacional de Investigação Agrária 

e Veterinária, I. P. 

INL - International Iberian Nanotechnology Laboratory 

Instituto de Higiene e Medicina Tropical 

Instituto Nacional de Investigação Agrária e Veterinária 

Instituto Nacional de Saúde Doutor Ricardo Jorge 

Instituto Politécnico de Bragança 

Instituto Politécnico de Castelo Branco 

Instituto Politécnico de Leiria 

Instituto Politécnico de Santarém 

Instituto Politécnico de Viana do Castelo 

Instituto Politécnico de Viseu 

IRTA - Institut de Recerca i tecnologia agroalimentaries 

ITENE - Instituto Tecnológico del Embalaje, Transporte 

y Logística 

KTU - Kauno Technologijos Universitetas 

Sense Test 

Sheffield University 

Universidad de Burgos 

Universidad de Córdoba 

Universidad de Navarra 

Universidad de Valencia 

Universidade Católica Portuguesa 

Universidade da Beira Interior 

Universidade de Aveiro 

Universidade de Coimbra 

Universidade de Évora 

Universidade de Lisboa 

Universidade do Minho 

Universidade do Porto 

Universitat de Barcelona 

Universitat de Lleida 

Universitat Rovira i Virgili 

University of Duhram 

University of Maribor 

University of Turku 

University St. Gallen 

UTAD - Universidade de Trás-os-Montes e Alto Douro 

Vitartis - Asociación de la Industria Alimentaria de Castilla y León 

Food Innovation Program 

Smart Innovation 

Tec Labs 

Avanti PLC 

Azevedos Indústria - Máquinas e Equipamentos Industriais, S.A. 

BMT Group LTD 

BTL - Indústrias Metalúrgicas S.A. 

Centauro 

CJ Plastic 

CLMS (UK) LTD 

Colep Portugal S.A. 

Critical Manufacturing S.A. 

eBOS Technologies Ltd 

eGerLink (Electronic German Link GmbH) 

ENEX 

ETHNIKO 

Felino - Fundição e Construções Mecânicas, S.A. 

Firmenich 

Flowmat - Sistemas Industriais Lda 

Gemalto Sro 

HIDROMOD, Modelação em Engenharia, Lda 

Idepa - Indústria de Passamanarias, Lda 

JPM - Automação e Equipamentos Industriais, SA 

Kaffa 

MGI International 

Pinheiro de Lacerda, Lda 

PRMetais 

Ribermold, Lda 

SIRMAF - Sociedade Industrial de Reconstrução de Máquinas 

e Ferramentas Lda 

SISTAVAC 

CATIM - Centro de Apoio Tecnológico Indústria 

Metalomecânica 

Citeve - Centro Tecnológico das Indústrias Têxtil e do 

Vestuário de Portugal 

INEGI - Instituto de Ciência e Inovação em Engenharia 

Mecânica e Engenharia Industrial 

Inlecom Systems Ltd 

Institute of Communication & Computer Systems 

Instituto Electrotécnico Português (iep) 

Instituto Politécnico de Setúbal 

ISQ - Instituto de Soldadura e Qualidade 

LEITAT 

Norsk Marinteknisk Forskningsinstitutt (MARINTEK) 

PIEP - Pólo de Inovação em Engenharia de Polímeros 

Politechnika Warszawska (Warsaw University of Technology) 

Politecnico di Torino 

PRODUTECH - Pólo das Tecnologias de Produção 

TEGOPI - Indústria Metalomecânica SA 

TRUST-IT 

TU Dresden (Technische Universität Dresden) 

Universidad de Murcia 

Universidad Politécnica de Cartagena 

Universidade Nova de Lisboa 

Universitat Politècnica de Catalunya 

Universitat Politécnica de Valencia 

University Norges Teknisk 

VLTN GCV 

Ideia.M 

Muzzley 

Associação CCG/ZGDV: Centro de Computação Gráfica 

Associació Bioinformatics Barcelona (BIB) 

Fraunhofer Institute Portugal 

INESC TEC 

Inocam, Soluções de Manufactura Assistida por 

Computador, Lda 

LTPlabs 

Marine Traffic 

ENERMETER, Sistemas de Medição Lda 

Follow Inspiration 

ECOSYSTEM 23 


FOUR

FACTS 

AND NUMBERS 

FACTS 

AND NUMBERS

FOUR 

FACTS AND NUMBERS 26 

FACTS 

AND 

NUMBERS 

Investment 

and 

esult 

At Sonae, innovation activity 

aims at customer’s satisfaction but 

also towards a greener economy, 

new jobs and partnerships and 

value to society. Its impact in our 

business can be measured by value, 

competitive advantages and financial 

results. 

Emloys invved 

i Sae' Iati 

Initiatives 

2014 4,392 

2015 7,555 

2016 

PEOPLE ENOUGH 

TO FILL 17 PLANES 

AIRBUS A380 

1,397 

EMPLOYEES 

PARTICIPATING 

IN R&D+I 

PROJECTS 

+72% 

+14% 

FTES* 

+3% 

*FTES - FULL-TIME EQUIVALENTS 

2014 

784 

2015 

812 

2016 

836 

(projected figure) 

+3% 


Global Ivestment 

i R&D+I 

R&D 

Investment 

R&D+i Projects 

2014 

+7% 

2014 

+39% 

2013 

8.4M€ 

652 36% 

R&D+I 

PROJECTS 

COLLABORATION 

WITH OUR OPEN 

INNOVATION 

NETWORK 

2015 

2016 

(projected figure) 

+7% 

APPROXIMATELLY 

4 MONTHS OF 

SÃO TOME 

& PRINCIPE GDP 

11.7M€ 

+24% 

EUROPEAN 

5 PROJECTS 

NATIONAL 

2 PROJECTS 

2015 

14.5M€ 

Poject ctributi 

in 2016 – Best of 

HIGHER 

+30M€ 

IN ANNUAL SALES 

169K€ 

AVERAGE 

INVESTMENT 

PER PROJECT 

STRONGER 

-2M€ 

IN COST 

FASTER 

-70% 

IN TIME 

FACTS AND NUMBERS 27 


FIVE

PROJECTS 

PROJECTS

FIVE 

PROJECTS 30 

Iati is 

e of r core 

principles... 

...and a driver of our activity in different areas. It feeds our capacity 

to develop, source and distribute quality products at very competitive 

prices enabling us to gain the trust of a growing number of customers. 

It also helps us to understand and serve a new generation of consumers, 

with new habits and different lifestyles providing high quality products 

and outstanding services, convenient solutions and an enjoyable 

customer experience, allowing us to maintain and enhance our 

leadership position. 

LUÍS MOUTINHO 

CHIEF EXECUTIVE OFFICER OF SONAE MC

Iati is a 

ke lever of r 

growþ tategy, 

allowing us to meet increasing customer needs in relation to timing 

and convenience. We address this challenge with a “where it matters” 

store concept, developing projects which accelerate the merge of physical 

and digital stores and at the same time enhance service and support, in 

an increasingly omni-channel world. Investing in innovation and technology 

allows us to create new customer experiences to better serve our customers 

and develop brands that are recognized for their high quality and attractive 

price both nationally and in international markets. 

MIGUEL MOTA FREITAS 

CHIEF EXECUTIVE OFFICER OF SONAE SR 

PROJECTS 31

PROJECT 

OVERVIEW 

TEMPLATE 

Representati of þe implemented project 

FIVE 

PROJECTS 32 

Keywords 

Team Quote

PROJECT 

NAME 

Chalenge Implementati Results 

AWARD 

Description of the challenges that 

we addressed with this project. 

Project 

illustration 

Solution implemented. 

The project results 

reflect our threedimensional 

commitment based 

on the Olympic ideals. 

FASTER 

(time reduction) 

HIGHER 

(customers, sales 

and/or profitability 

increase) 

STRONGER 

(cost reduction, 

quality and/or 

customer 

recommendation 

increase) 

Team Members 

INSIGNIA & BRAND 

DOBLIN CLASSIFICATION 

See details on page 132 

TEAM MEMBERS 

PROJECTS 33 


FIVE 

PROJECTS 34 

Seamleß 

Custer 

Experience 

“Wiþ þe Omni-chael program, we aim 

to ofer a seamleß custer experience acroß 

al available chaels optimizing þe 

entire suly chain and stock management.” 

The team

OMNI-CHANNEL 

SUPPLY ENGINE & SUPPLY STORES 


The need to redesign the order 

management criteria and operation 

to give the Worten Customer the 

same experience, independent of 

the Channel chosen to approach 

Worten. 

Provide a Supply Engine able 

to recognize the characteristics, 

conditions, trigger rules and 

supply flows of orders accordingly, 

introduce new algorithms to 

support the order management 

engine and implement order cycle 

monitoring and consolidation 

between warehouses and stores. 

INCREASE IN 

OMNI-CHANNEL 

SALES IN PORTUGAL 

+3.7M€ 

STOCK DECREASE 

IN ONE YEAR AT 

WORTEN PORTUGAL 

-3.6M€ 

WINNER AT THE SONAE 

INNOVATION AWARDS 2016 

CATEGORY 

PROCESS 

PRODUCT SYSTEM 

TEAM MEMBERS 

BRUNO SARAIVA 

ANA LUCIA BARBOSA 

ELISABET MORENO 

GONÇALO CORREIA 

HÉLDER ALVES 

INÊS CASTANHEIRA 

LUIS ALMEIDA 

MARIA ISABEL MACIAS 

PROJECTS 35 


Maximize 

Sales 

FIVE 

PROJECTS 36 

“We transformed a cplex and 

time-csuming proceß into an impred 

and more flexible e þat can be alied 

to an cercial area.” 

The team

PAM 

PRODUCT ALLOCATION 

MANAGEMENT 


Improve the process to replenish 

best sellers when stock at the 

warehouse does not match 

demand for the article and, 

consequently, avoid free areas 

that damage sales. Filling these 

areas with the best products given 

the range and demand, therefore 

will avoid a loss in sales due to 

lack of a product, create freshness 

and variety in the store and 

decrease the percentage 

of unsold products. 

An algorithm that helps the 

commercial team to identify all 

article/store combinations that 

become sold out and suggests 

the best articles to substitute them. 

INCREASE IN SALES OF 

THE NEW ARTICLES DURING 

THE PILOT PERIOD 

+5.5% 

INCREASE IN SALES 

OF THE NEW ARTICLES DURING 

THE ROLLOUT PERIOD 

+10.7% 



CATEGORY 

PROCESS 

TEAM MEMBERS 

MIGUEL MAYA 

ALEXANDRA VERDE 

MARIANA BRANDÃO 

VÂNIA SANTOS 

PROJECTS 37 


FIVE 

PROJECTS 38 

Paperleß 

Operatis 

“Wiþ þis Project, we eliminated þe use of paper 

increasing eficiency and proting þe image 

of þe cpany to oþer market players.” 

The team

TOUCHLESS 

AUTOMATION IN 

THE P2P PROCESS 


We receive and process more 

than 10,000 invoices daily, most 

of which were paper-based. 

The challenge we faced was 

finding a way to process these 

very important documents quickly, 

accurately and cost-effectively. 

To drive more efficient accounts 

payable processes for the retail 

business, we launched a 

three-speared strategy. 

The first strategy was to move 

to completely paperless operations. 

The second was to increase 

automation in the invoice record 

and matching process. Finally, 

we introduced a controlled, 

end-to-end process and systems 

for managing all purchasing 

and closing activities. 

DECREASE IN THE AMOUNT 

OF TIME TAKEN 

CONCERNING INVOICE 

APPROVAL IN 5 YEARS 

-75% 

SAVINGS ANNUALLY 

13M€ 

TREES SAVED PER YEAR 

2,700 

TONS OF PAPER 

SAVED PER YEAR 

97 



CATEGORY 

PROCESS 

TEAM MEMBERS 

VITOR JESUS 

NUNO GUERREIRO 

PAULO COSME 

PROJECTS 39 


New F 

Poceßo 

FIVE 

PROJECTS 40 

“Focusing its superio quality 

and a product entirel develoed 

in Potugal, ‘Yai 2’ is in line 

wiþ þe best eference brands in 

terms of price and peformance.” 

The team

YÄMMI 2 


Two years after the launch of 

“Yämmi 1”, new challenges have 

emerged that led us to develop 

a new and more innovative 

product, which follows market 

developments and responds 

to all customer needs. 

A new food processor with 

technical improvements, a new 

design and built-in weighting 

scales. The development process 

was transferred to Portugal with 

the involvement of more than 45 

suppliers, ensuring a better level of 

service and maintaining 

a competitive price. 

DESIGNED 

AND PRODUCED 

IN PORTUGAL 

100% 


IN THE FIRST 2 MONTHS 

COMPARED WITH “YÄMMI 1” 

+2% 



CATEGORY 

PRODUCT PERFORMANCE 

BRAND 

CHANNEL 

TEAM MEMBERS 

DUARTE ROCHA 

CRISTINA B. DA CRUZ 

HELENA MARTINS 

JOÃO CÍLIA 

LUIS MARQUES 

MARIA CAMPOS 

MARIA RIBEIRO 

MÁRIO PINHEIRO 

MIGUEL RAMOS 

PATRÍCIA CAYOLLA 

RAQUEL MENDONÇA 

TIAGO CARDOSO 

PROJECTS 41 


Increase Brand 

Visibility 

FIVE 

PROJECTS 42 

“We create decorative wals, 

store furniture and cunicati 

suorts for multi-brand stores, 

impring þe awareneß of 

þe LOSAN brand." 

The team

SPLASH 


Increase the visibility of the 

LOSAN brand towards its 

consumers within multi-brand 

stores, where it is currently selling 

its products together with other 

different brands. 

Development of decorative walls, 

furniture and communication 

supports to be placed within 

multi-brand stores to create 

specific LOSAN areas. 

The objective is to have an 

area with a distinctive identity, 

highlighting the vibrant colors 

of LOSAN’s products. 

STORES WHICH ALREADY HAVE 

LOSAN SPLASH CORNERS (FROM 

A TOTAL OF APPROXIMATELY 4,500) 

500 

AVERAGE SELL-IN GROWTH 

IN STORES WITH 

LOSAN SPLASH CORNER 

4X 

HONORABLE MENTION AT THE 

SONAE INNOVATION AWARDS 2016 

CATEGORY 

BRAND 

TEAM MEMBERS 

JOSÉ ANTÓNIO MORENO 

ALBERTO PARREÑO 

JUAN HERRERA 

PABLO SOLIS 

PILAR DALMAU 

PROJECTS 43 


FIVE 

PROJECTS 44 

Impring 

Our Custer's 

Experience 

“Wiþ “I cal MO”, þe shoing experience 

at r stores prides high levels of 

satisfacti and cvenience for r custers.” 

The team

I CALL MO 


Improve the shopping experience 

in our stores and constantly look 

at the needs of our customers 

in order to ensure they are 

completely satisfied. 

A solution implemented in MO’s 

fitting rooms, which indicates 

to customers which room is free, 

alerts store assistants from inside 

the fitting room to provide help 

and takes the desired item from 

store assistants’ hands. 

TIME REDUCTION TO 

SEARCH FOR PRODUCTS 

AND HELP CLIENTS 

-30% 


IN THE FIRST 6 MONTHS 

+0.5% 



CATEGORY 

PROCESS 


SERVICE 

TEAM MEMBERS 

DIANA PINTO 

JOANA ESTEVES 

ELISABETE SILVA 

HELENA MOURA 

MARIA INÊS CUNHA 

MARIA JOÃO ROSA 

MO LEIRIA TEAM 

RITA VASCONCELOS 

PROJECTS 45 


FIVE 

PROJECTS 46 

Impring 

þePicking 

þe 

Proceß 

“We created a mobile car wiþ 

special features not yet available 

þe market, þereby creating 

an iative proceß þat 

protes þe eficiency 

of þe picking proceß.” 

The team

PUT TO LIGHT 

MOBILE 


A high level of errors in 

multi-store preparation at the 

Electronics Warehouse. The lack 

of productivity of this operation 

is caused by the complexity of the 

Voice Dialogue that supported 

the operation. 

Implement a Put to Light circuit, 

define a specific and simpler voice 

dialogue to support the picking 

design and develop a mobile 

picking car adapted to the space 

constraints of the layout, item 

characteristics and weight 

to optimize the operation. 

INCREASE IN PRODUCTIVITY 

IN THE PREPARATION OF BOXES 

+30% 

DECREASE IN PREPARATION 

ERROR OF BOXES 

-50% 



CATEGORY 

PROCESS 

TEAM MEMBERS 

TELMO FERNANDES 

GINA CASAL 

JOÃO ROCHA SILVA 

JORGE COSTA 

PAULO MONTEIRO 

RUI QUARESMA 

PROJECTS 47 


FIVE 

PROJECTS 48 

Crdinati of 

da-to-da 

“This tl als adjustments 

to be made in real time and protes 

better in-store cunicati.” 

The team 

activities

TASK 

MANAGEMENT 


The store manager struggles 

to coordinate day-to-day activities 

with staff work schedules. Even 

when achieved, the communication 

process is difficult, because 

Improving Our Work board 

does not have work schedule 

information, despite the fact that 

schedules are continually changing. 

Task management is a module 

of Max Pro, which is a Workforce 

Management tool. In Task 

Management, the store manager 

plans the most important team 

activities. In the work chart, the 

team can see different tasks 

identified with different colors, 

which are then integrated into 

the work schedule. 

REDUCTION OF THE STORE 

MANAGERS’ WORKING HOURS 

PER YEAR AFTER ROLLOUT 

HAS BEEN COMPLETED 

-30,000H 



CATEGORY 

PROCESS 

TEAM MEMBERS 

JOSÉ A. CORREIA 

SANDRA AZEVEDO 

PROJECTS 49 


FIVE 

PROJECTS 50 

Autatic 

F-up 

“This tl als us to reduce registry 

eors by 90%, making þe proceß 

easier and more eficient.” 

The team

WAGE 

GARNISHMENT 

MANAGEMENT 


The Portuguese legal system 

requires companies to collect 

garnishment from the employee’s 

salary based on the outcome of legal 

trials. Once the court has reached 

a decision, companies have the 

responsibility of ensuring that the 

full value of the garnishment is paid 

over time. With a manual process 

and with the payroll of thousands 

of employees to be managed, there 

is always a high risk of forgetting to 

collect a garnishment or to calculate 

it incorrectly. 

Create a tool enabling 

the automatic follow-up of 

a garnishment, from the day 

of the court’s decision until the 

final collection and settlement 

report is made to the authority. 

REDUCTION IN 

REGISTRY ERRORS 

-90% 

REDUCTION IN 

THE PAYMENT ON HOLD 

-50% 



CATEGORY 

PROCESS 

TEAM MEMBERS 

PEDRO COELHO 

MÓNICA SOUSA 

PROJECTS 51 


100% 

Protecti 

against mosquitoes 

FIVE 

PROJECTS 52 

“The satisfacti level of þis product 

is higher þan 7 ( a scale of 0 to 10). 

Based a recent stud, 92% of r 

custers have cfirmed þat þey wil 

buy þis product aain in þe next editi.” 

The team

MOSQUITO 

REPELLENT 

LINE 

Chalenge 

Zippy’s main focus is child welfare 

and one of parent’s main concerns 

is the protection of their children 

against mosquitos. 

Implementati 

The Mosquito Repellent line 

is a 100% natural, ecofriendly, 

biocompatible, safe and non-toxic 

collection. This line provides 

24h protection and it is suitable 

for children from 6 months 

to 14 years old. 

Results 

CUSTOMERS HAVE 

CONFIRMED THAT THEY 

WILL BUY THIS PRODUCT 

AGAIN IN THE NEXT 

EDITION 

92% 

CUSTOMERS THAT RECOGNIZE 

THIS ZIPPY PRODUCT 

71% 

NET PROMOTER SCORE 

38 



CATEGORY 


TEAM MEMBERS 

MARTA BRAVO 

ANA VASQUES 

BRIGIDA SILVA 

FILIPA BELLO 

INÊS LIMA 

LÚCIA GRAÇA 

MAGDA CARVALHO 

MARIA INÊS COSTA 

PROJECTS 53 


Ofeing 

Eveday 

Low Prices 

FIVE 

PROJECTS 54 

“We developed a disruptive value propositi 

in þe eyewear industry, which is focused 

þe specialized service of þe brand.” 

The team

NEW VALUE 

PROPOSITION 

FOR WELL’S OPTICS 


The need to develop a new 

strategy to improve the optics 

business, mainly concerning the 

sale of glasses that was identified 

as one of the main growth levers 

for Well’s. 

A disruptive value proposition was 

developed in the glasses industry, 

based on bundles offering 

everyday low prices. 

Large format stores were also 

introduced with integrated lens 

cutting and assembling centers. 


OVER A 3-YEAR 

HORIZON 

+200% 

INCREASE IN VOLUME 

OF GLASSES SOLD OVER 

A 3-YEAR HORIZON 

+500% 

INCREASE IN MARKET 

SHARE IN EBITDA OVER 

A 3-YEAR HORIZON 

+2.3x 



CATEGORY 

PROFIT MODEL 

TEAM MEMBERS 

TIAGO SIMÕES 

EDUARDA TAVEIRA 

JOSÉ SALVADO 

MARTA CASTRO 

PAULO ANDRÉ 

TIAGO LOPES 

VERA NARCISO 

PROJECTS 55 


FIVE 

PROJECTS 56 

Autatizati 

fo 

t 

Filing 

Documents 

“We bsted r productivity þrgh 

þe autatizati of þe proceß 

of filing t standard documents 

to external entities reducing 

þe margin of eor.” 

Miguel Ribeiro

eFORMS 


Too much time and resources were 

spent manually filling out standard 

forms, contracts and letters to 

external entities. 

Create an application with 

templates of all our bank forms, 

contracts and letters. The 

application consists of a simple 

user interface that allows the user 

to choose the document they 

want to fill out and instantly prints 

it and keeps a record of all the 

documents created. 

REDUCTION IN THE 

AMOUNT OF TIME 

SPENT FILLING OUT 

THESE DOCUMENTS 

-90% 



CATEGORY 

STRUCTURE 

TEAM MEMBER 

MIGUEL RIBEIRO 

PROJECTS 57 


þe 

Eliminating 

Fish Odor 

in trucks 

FIVE 

PROJECTS 58 

“We aimed to optimize þe fish 

flt, csidate deliveries and 

eliminate þe fish odor, creating 

an iative project þat gave 

us a high eral benefit." 

The team


How can we eliminate the fish odor 

in trucks and improve 

the distribution process? 

Use of a non-corrosive product that 

eliminates the smell of fish in the 

trucks. This was combined with a 

hole in the truck floor for collecting 

the liquid which runs off the fish, 

allowing fish to be transported with 

other products, duly separated by 

removable tabs. 

COST REDUCTION 

IN THE DISTRIBUTION 

PROCESS 

-2M€ 

FROM SMELL 

OF FISH TO 

LOGISTICS 

CONSOLIDATION 



CATEGORY 

STRUCTURE 

TEAM MEMBERS 

PATRÍCIA ALEIXO 

RUI FRANCO 

FRANCISCO CARVALHO 

HELENA CARVALHO 

HUGO ANDRADE 

ISABEL HENRIQUES 

JOÃO DURÃO 

JOSÉ BEÇA 

LUIS CASIMIRO 

LUIS CRUZ 

MANUELA LACERDA 

MARIA LEAL 

PASCOAL COSTA 

PEDRO BARTOLO 

PROJECTS 59 


þe 

Firt 

Kitche 

Aea 

FIVE 

PROJECTS 60 

“We designed þe first kitchen area 

at Worten stores wiþ þe best profeßials, 

in order to always be at þe service 

of r custers.” 

The tea

MAS 

COCINA 

& WORTEN 


Create the first kitchen store 

at Worten and consolidate two 

different distribution channels. 

Create a new space in Marbella 

Store in partnership with Bermello 

Moss. 

ANNUALLY GLOBAL IMPACT 

120K€ 



CATEGORY 

STRUCTURE 

TEAM MEMBERS 

JOSE MOTA 

ENRIQUE ARTEGA 

FERNANDO VAZQUEZ 

JOSE ALVAREZ 

SILVIA GONZALEZ 

TOMAS GARCIA 

PROJECTS 61 


FIVE 

PROJECTS 62 

An Anaerobic 

Digesti 

yste 

"Ctinente is a pir when instaling 

an Anaerobic Digesti system, which can 

transform organic waste into energy and 

fertilizer, proting þe circular ecy.” 

The team

WASTE 

TO ENERGY 


Local organic waste treatment 

with the production of energy. 

An Anaerobic Digestion facility 

implemented in GaiaShopping 

hypermarket for the treatment 

of the food waste produced at 

the store. The Anaerobic Digestion 

process uses microorganisms to 

break down the organic waste, 

producing methane rich biogas 

used in the generation 

of renewable energy. 

COST REDUCTION IN ENERGY 

AND WASTE MANAGEMENT 

IN PILOT PHASE 

-26K€ 



CATEGORY 

STRUCTURE 

TEAM MEMBERS 

RICARDO SANTOS 

VITOR MARTINS 

PROJECTS 63 


Cected 

He 

Ecosystem 

FIVE 

PROJECTS 64 

“Wiþ Worten Cected He, 

cecting yr he is easy wiþt 

any wires or problems and wiþ an 

intuitive and user 

-friendly interface.” 

The team 

-

WORTEN 

CONNECTED 

HOME 


What new products should our 

brands develop? Define Worten’s 

approach to the IoT market, which 

is characterized by high price levels 

and lack of connection between 

different devices of distinct brands. 

A connected home ecosystem 

with an in-store showcase. 

Integrating with Muzzley App, 

it is possible to establish links 

between home appliances 

and electronic equipment from 

different brands and connect 

all devices using one single app, 

in an intuitive way, adapted 

to the user’s life pattern. 

A PIONEER APPROACH TO 

THE IOT DEVICE MARKET 

TO MEET CUSTOMER 

DEMAND 

PIONEER 



CATEGORY 

STRUCTURE 

CUSTOMER ENGAGEMENT 

TEAM MEMBERS 

PAULO FERREIRA 

DIANA PINTO 

HUGO NEVES 

PROJECTS 65 


CONTINENTE 

LITTLE 

PRODUCERS 

CLUB 


FIVE 

PROJECTS 66 

CATEGORY 

BRAND 


TEAM MEMBER 

ONDINA AFONSO 

Through Sonae MC, increasing 

children’s knowledge concerning 

food production and helping 

families to be more aware of the 

origin, freshness and quality of 

the products that are sold in our 

stores. 

Organize a one-day event with 

a guided visit to the producers 

of the Continente Producers Club 

and a guided visit to a Modelo 

Continente Store. In this way, 

they can see for themselves the 

products on the shelves, which are 

produced by the producer visited. 

CHILDREN INVOLVED 

250 

MODELO CONTINENTE 

STORES VISITED 

IN ONE WEEK 

5 


MAIS SONAE 

IMPROVE YOUR 

EVERYDAY LIFE 


Promote the welfare of our 

employees and their families 

and improve Sonae’s employer 

branding through the use of 

different strategies, as well as 

facilitating and increasing the 

accessibility and knowledge of 

the benefits and advantages 

offered by Sonae to its employees. 

Mais Sonae intends to guarantee 

that all of its employees are aware 

and effectively use the benefits 

and advantages provided by 

Sonae, through user-friendly 

and innovative technological 

platforms, enhancing our 

employees’ satisfaction, 

recognition, motivation and 

commitment to the company. 

VISITS TO OUR 

MICRO-SITE MAIS SONAE 

IN THE FIRST MONTH 

4,000 

EMPLOYEES 

REGISTERED ON 

MAISSONAEVANTAGENS 

5,000 

CATEGORY 

BRAND 

STRUCTURE 

TEAM MEMBERS 

MARIA JOÃO DIAS 

ISABEL BARROS 

JANINE ALVES 

MARIANA LEITE 

TERESA MENEZES 

ANA REIS 

PROJECTS 67 


NEW STORE 

CONCEPT 

(ST. ANTONI) 


FIVE 

PROJECTS 68 

CATEGORY 

BRAND 

CHANNEL 

STRUCTURE 

TEAM MEMBERS 

ELISABET MORENO 

AITOR SÁNCHEZ 

BRUNO EUSEBIO 

Create an innovative store concept 

that represents the new Worten 

brand, where there are more 

opportunities to test different 

products. 

A flagship store with a new 

concept, which included changes 

in architecture, lighting, exhibition 

of products, digital integration and 

communication promoting a new 

level of engagement/interaction 

with the brand. The new store 

allows customers to try products 

accompanied by an innovative 

customer experience. 

SALES INCREASE 

+46% 

INCREASE IN THE SALE 

OF ACCESSORIES 

+31% 

INCREASE IN THE SALE 

OF SERVICES 

+59% 


SONAE 

SUMMER 

EXPERIENCES 


With the diversity of business 

areas at Sonae, we felt that it 

was our responsibility to create 

the conditions to explore the 

professional and personal interests 

of young people in a real work 

environment. Sonae Summer 

Experiences came about from 

this belief that we could play a 

very important role in the career 

choice of young people and that 

this process can contribute in an 

effective way to develop relevant 

skills for their professional and 

personal future. 

Sonae Summer Experiences, 

developed in partnership with two 

universities, is the first program 

in Portugal related to vocational 

development in a real work 

environment. During the course 

of one week, we provided 25 

young people, the children of 

employees between the ages of 15 

and 18 years old, the opportunity 

to be part of the company, trained 

in multiple areas, responding to 

business challenges and through 

this experience, reflecting on their 

professional future. 

THE PROGRAM IMPROVED 

USERS KNOWLEDGE 

ABOUT WHAT TAKES PLACE 

IN COMPANIES 

100% 

THE PROGRAM INCREASED 

USERS KNOWLEDGE ABOUT 

PROFESSIONAL AREAS 

OF INTEREST 

91% 

THE PROGRAM SUPPORTED 

CHILDREN IN THEIR VOCATIONAL 

CHOICE PROCESS 

95% 

CATEGORY 

BRAND 

NETWORK 

TEAM MEMBERS 

MARIA ANTÓNIA CADILHE 

CRISTINA RODRIGUES 

BENEDITA FREITAS 

FRANCISCA GUERRA 

REGINA FERREIRA 

FERNANDO TRIGO 

PROJECTS 69 


BREAD 

MARKET 


FIVE 

PROJECTS 70 

CATEGORY 

CHANNEL 

TEAM MEMBERS 

JOÃO MELO 

CATARINA ABRANTES SIMÕES 

HELENA MARGARIDA PINTO 

JOÃO LEMOS CALVOS 

Develop a new and more attractive 

area to sell and display bread 

that increases sales and client 

satisfaction. 

A traditional bread market concept 

is implemented every weekend 

at Continente. The market is 

located in the hall in front of 

the bakery and presents regional 

breads, special breads and biscuits 

with special promotions. 

INCREASE IN BREAD SALES 

ON THE WEEKENDS IN THE 

NORTH OPERATIONS AREA 

+7% 


VEGETABLE 

MARKET 


Develop a new and more 

attractive area to exhibit 

and sell vegetables. 

Every weekend, Continente stores 

implement a traditional vegetable 

market concept in the sales area. 

A standardized concept was 

introduced, which guarantees 

a place to set up the vegetable 

market and equipment within 

the store, as well as assortment 

and FTE allocation. No additional 

special promotions were necessary. 

INCREASE IN VEGETABLE SALES 

ON THE WEEKENDS IN THE 

NORTH OPERATIONS AREA 

+14% 

CATEGORY 

CHANNEL 

TEAM MEMBERS 

JOÃO MELO 

HELENA MARGARIDA PINTO 

IVONE SILVA 

NUNO MIGUEL PITA 

NUNO PASSADINHAS 

PROJECTS 71 


CUSTOMER 

INTERACTION 

AT BEFRESH 


FIVE 

PROJECTS 72 

CATEGORY 


BRAND 

TEAM MEMBERS 

MARIA DO CÉU SANTOS 

LUIS CARVALHO 

TELMA PAULO 

JOANA CABRAL 

Implement an innovative 

methodology to capture client 

feedback and ensure fresh food 

business strategy robustness 

and responsiveness. 

Full day event to promote 

interaction between the fresh 

food commercial team and a 

group of customers. Activities 

consisted of working together 

and finding business improvement 

opportunities. 

CUSTOMER 

FEEDBACK 

240H 


HAPPY 

OR NOT 


How can we receive feedback 

from our customers to make them 

happier, loyal and satisfied? 

Smiley Terminals placed in 

our stores to evaluate tasting 

initiatives and services, measuring 

the feedback of customers and 

employees to improve our 

performance. 

STORES EQUIPPED 

WITH THESE MACHINES 

34 

ANSWERS OBTAINED 

230,000 

AVERAGE RESPONSES 

THROUGH PRODUCT 

TASTING (IN ONE WEEK) 

20,000 

AVERAGE OF THE 

POSITIVE REVIEWS 

76% 

CATEGORY 


TEAM MEMBERS 

MAYUMI DELGADO 


PROJECTS 73 


IZI SERVE 


FIVE 

PROJECTS 74 

CATEGORY 


SERVICE 

TEAM MEMBERS 

ANÍBAL RAMOS 

CARLOS SILVA 

FRANCISCO BIZARRO 

LURDES VILAÇA 

MIGUEL ANDRADE 

A large number of customers 

in the store, who do not receive 

any personalized service. 

A system that consists of a button, 

which the customer presses 

when they would like to receive 

some help. Our employees have 

a watch that then gives a signal, 

depending of the area where the 

customer is. The average waiting 

time is two minutes. 

REDUCTION IN CUSTOMER 

WAITING TIME 

-50% 

AVERAGE ANNUAL NUMBER 

OF CALLS ANSWERED 

IN FIVE STORES 

12,000 


¿QUIERES SER UNA 

ESTRELLA 

ZIPPY? 


Increase customer traffic, as 

well as bring new customers 

into the stores, strengthen brand 

awareness and reinforce the 

relation between the brand 

and the children's fashion world, 

to create an unforgettable 

experience for children and 

parents. 

A casting event in four of Zippy’s 

stores in Madrid where the brand 

recreated a styling and production 

ambience in the main squares 

of each of the shopping centers. 

Children were able to take part 

in a casting experience, specifically 

adapted for children (styling, make 

up and shooting session) and 

some children were selected to 

be on the cover of the magazine 

“Petit Style”. 

PARTICIPANTS IN 

THE CASTING EVENT 

>2,340 

CATEGORY 


TEAM MEMBERS 

ANA RAQUEL OLIVEIRA 

CARMEN CALDERON 

DIANA LOUREIRO 

MIGUEL MOREIRA 

PROJECTS 75 


TRANSLATION OF 

CONSUMER 

ATTRIBUTES 

INTO QUANTIFIABLE PARAMETERS 


FIVE 

PROJECTS 76 

CATEGORY 


TEAM MEMBERS 

DIOGO BARBOSA 


ÁGATA SILVA 

LILIANA CAROLA 

ANA SAMPAIO 

Improve the sensorial quality 

of fresh products. 

Consumer attributes and 

preferences are assessed 

and translated into accurate 

chemical and physical parameters 

that can be measured and 

controlled through the supply 

chain. 

PRODUCTS TESTED 

21 

TESTS 

364 

TASTER REVIEWS 

10,920 


EXCHANGE 

EXPERIENCE 

SPAR 


Improving our Meu Super 

franchising strategy through 

learning how other leading 

retailers develop their business, 

whilst also sharing our own 

experience. 

Development of the Exchange 

Experience, an immersion program 

with other companies (retailers 

or not) designed to learn and 

share. The program with SPAR 

Austria started in April 2015 when 

our franchising team spent time 

at their premises, and finished 

in February 2016, when Sonae 

MC welcomed SPAR Austria to 

share our expertise in the areas 

of Ecommerce, Logistics and 

Continuous Improvement. 

TIME SPENT TOGETHER 

SHARING EXPERTISE 

>100H 

EMPLOYEES FROM BOTH 

COMPANIES INVOLVED 

>40 

CATEGORY 

NETWORK 

TEAM MEMBERS 

ANA MACHADO SILVA 

JOÃO GUERRA 

JOÃO PEDRO MOURA 

PROJECTS 77 


SPORTS 

INSPIRATION 

DIVE-MILAN 

2016 


FIVE 

PROJECTS 78 

CATEGORY 

NETWORK 

TEAM MEMBERS 

MÓNICA PIMENTEL 

DIANA PINTO 

DANIELA MENDES 

Help the Product Development 

Team to develop their product 

management and design skills 

by examining top international role 

models more closely. This program 

aims to support the development 

process of the Spring/Summer 

2017 collections leading to 

inspirational ideas. 

The process began with an 

inspirational tour to visit different 

places, environments and 

businesses outside Portugal. 

The three day program in Milan 

consisted of some intensive 

brainstorming sessions and 

workshops with the support 

and expertise of external trend 

consultants and ended with the 

construction of the mood boards 

for the new Spring/Summer 2017 

collections. 

NEW PRODUCTS 

DEVELOPED FOR 

ANKOR (SWIMMING), 

OUTPACE (RUNNING) 

AND DOONE (FITNESS) 

173 


PARTNERSHIP 

WITH PORTUGAL FASHION 


Increase visibility of Sport Zone 

brand while capitalizing on 

relevant names of the Portuguese 

fashion industry. 

Launch an exclusive sportswear 

product line for fitness, running 

and swimming, which is signed 

by renowned fashion designers 

(like Katty Xiomara and Miguel 

Vieira). Hence, it was possible to 

combine two trendy worlds, those 

of fashion and sports, representing 

a challenge for both organizations. 

AVERAGE ANNUAL 

SALES OF PIECES 

9,000 

CATEGORY 

NETWORK 

TEAM MEMBER 

RAQUEL VASCONCELOS 

PROJECTS 79 


PITCH DAY 

STARTUPS 

AT BEFRESH 


FIVE 

PROJECTS 80 

CATEGORY 

NETWORK 

BRAND 

TEAM MEMBERS 

ANA MACHADO SILVA 

LUIS CARVALHO 

Increase access to new solutions 

related to food innovation in order 

to find new business opportunities 

within the Fresh Food distribution 

business and help accelerate 

existing initiatives and projects. 

A one-day event in Lisbon – Pitch 

Day – with 8 entrepreneurs from 

6 different countries and the 

commercial team from Sonae MC 

Fresh Food division. The agenda 

included a pitch session from 

each entrepreneur, as well as 

a 25 minute deep dive meeting 

with each business unit. 

PROJECTS WITH 

STARTUPS INITIATED 

2 


JUST 

DO IT 


The need to reinforce targeted 

actions, with a focus on discount 

coupons that we send to our 

customers, in order to assure 

a value proposition that is both 

relevant for the customer and 

sustainable for the company. 

A new promotional management 

process, which is adaptive and 

evolutionary and radically alters 

the main stages of implementing 

targeted promotional activities. 

The main changes include 

a new process for selecting 

the offers based on a customer’s 

historical behavior, as well as an 

iterative process in place with 

commercial teams. The offers 

are then adjusted, based on new 

information produced during 

each interaction, in relation to 

upcoming promotions. 

GROWTH IN INCREMENTAL 

SALES GENERATED THROUGH 

THE COUPONS SENT BY MAIL 

+69% 

DECREASE IN 

INCREMENTAL DISCOUNTS 

-5% 

CATEGORY 

PROCESS 

TEAM MEMBERS 

MARTA CUNHA 

ANA ALVES 

ANTÓNIO MENEZES 

CARLOS SILVA 

EDGAR FERREIRA 

ELSA ROCHA 

FILIPE SILVA 

HELENA MARTINS 

LILIANA BERNARDINO 

LUIS AZEVEDO 

NELSON PEREIRA 

NUNO FONSECA 

PEDRO GONÇALVES 

RAFAEL DIAS 

RUI CABRAL 

RUI MENDONÇA 

TIAGO SIMÕES 

TOMÁS RIBEIRO 

PROJECTS 81 


LESS 

IS BETTER 

PHASE 3 


FIVE 

PROJECTS 82 

CATEGORY 

PROCESS 

TEAM MEMBERS 

MIGUEL SIMÕES 

CLAUDIA FREITAS 

SARA PIQUER 

Optimize BackOffice and 

FrontOffice processes and local 

administrative tasks in order to 

increase availability to carry out 

core activities, ensuring high 

quality in the control execution 

and reporting of administrative 

proceedings. 

Optimization of local administrative 

processes through centralization, 

elimination and automation of 

tasks, with a view to continuous 

improvement and a strong 

guidance component for business, 

without any hard systems 

development. 

COST REDUCTION IN FTE'S 

(EQUIVALENT TO 180,000 HOURS) 

-820K€ 


ORDER 

FOLLOW-UP 


The development of a new 

solution in order to prevent 

each employee, responsible 

for following up orders (status, 

tracking, SLA completion and 

delivery milestones), of using 

three different information 

sources. 

A platform that automatically 

combines the information from 

the previous three platforms 

with an efficient user experience 

and interface. The tool also 

allows comments to be added, 

sends automatic emails as each 

milestone is completed and also 

includes several dashboards with 

different analytics that support 

our decision process. 

INCREASE IN EFFICENCY 

OF INFORMATION 

MANAGEMENT 

+100% 


AMOUNT OF TIME SPENT 

MANAGING THE ORDER 

FOLLOW-UP PROCESS 

-95% 

REDUCTION IN LEAD TIME 

IN THE ADMINISTRATIVE PROCESS 

OF ACCESSING THE THREE 

SOURCES OF INFORMATION. 

-47% 

CATEGORY 

PROCESS 

TEAM MEMBERS 

PEDRO ALVES 

GONÇALO TENREIRO 

JOÃO FIGUEIREDO 

NUNO ESTEVES 

PROJECTS 83 


GLOBAL 

PERSONNEL 

ADMINISTRATION 

& PAYROLL PORTAL 


FIVE 

PROJECTS 84 

CATEGORY 

PROCESS 

TEAM MEMBERS 

PEDRO COELHO 

CLAUDIA MARTINS 

MÁRIO QUEIRÓS 

There are many internal processes 

for which we do not have a 

structured tool to interact with 

business units. This interaction 

was carried out mainly by e-mail 

and the information stored in files 

and different tools that were not 

connected. The Human Resources 

staff spent a lot of time looking 

for and validating information. 

Set up a portal in the Sonae 

Intranet to be used with two 

main goals: a single source 

of information for the Human 

Resources staff for all the different 

payroll processes and for the 

business units and a single point 

of contact for the transactional 

processes. 

PROCESS STANDARIZATION 

100% 


VOLUME OF EMAILS 

-50% 


ROPP 

(REPLENISHMENT, ORDERS, 

PROMOTIONS AND PEOPLE) 


The need to respond to four 

structural problems that included 

the difficulty to monitor the 

management order manuals, 

excess supply levels, obsolete 

management tools and inefficient 

sales forecasting process. 

The ROPP design aimed to offer 

new process solutions based on 

continuous diagnostics and a 

quantitative analysis of the manual 

orders and automatic provisioning 

methods. 

CATEGORIES IN THE PROCESS 

OF BEING ROLLED OUT 

86% 

DECREASE IN LOSS OF FRUITS 

AND VEGETABLES COMPARED 

WITH THE HISTORIC (LIKE-FOR- 

LIKE) BASIS - YTD OCTOBER 

-1.4M€ 

DECREASE IN THE STOCK 

NET IN DELICATESSEN 

PRODUCTS AND CHEESE 

COMPARED WITH THE 

HISTORIC (LIKE-FOR-LIKE) 

BASIS -YTD OCTOBER 

-174K€ 

CATEGORY 

PROCESS 

TEAM MEMBERS 

MIGUEL MAMEDE 

LUIS GUIMARÃES 

CATARINA ROCHA 

DANIEL ALMEIDA 

JOSÉ QUEIROGA 

LUÍSA ANTÓNIO 

ODETE BARRADAS 

TERESA BIANCHI 

PROJECTS 85 


STOCK 

ASSESSMENT 

MAINTENANCE METHOD 


FIVE 

PROJECTS 86 

CATEGORY 

PROCESS 

TEAM MEMBERS 

HÉLDER ALVES 

ANA BARBOSA 

BRUNO SARAIVA 

BRUNO VALE 

GONÇALO CORREIA 

INÊS CASTANHEIRA 

JOÃO PIRES 

LUIS ALMEIDA 

Improve the existing replenishment 

method that does not support 

all of the current business 

needs, mainly concerning space 

management and promotional 

activities, while also improving 

the Stock Manager activity. 

A specialized replenishment 

method for physical stores that 

takes into consideration the 

stores, supplier delivery windows 

and warehouse preparation. 

The project also includes the 

automatic management of 

warehouse watermarks for online 

replenishment and an engine 

with an alarm system to support 

the Stock Manager activity, thus 

providing sufficient time to react 

and take any necessary action. 


BY THE STOCK MANAGER 

MANUAL ACTIVITIES 

-538K€ 

DECREASE IN THE NUMBER 

OF STOCK RUPTURES IN STORES 

OVER A 3-YEAR PERIOD 

-654K€ 


THE IMPLEMENTATION OF 

THE RFID PILOT 

PROJECT 

AT SPORT ZONE 


Sport Zone was looking for a new 

way to achieve better results in 

the sales floor stock availability, 

omni-channel presence and 

shrinkage and loss prevention. 

Sport Zone tested the RFID 

technology by tagging all of 

the apparel and footwear sold 

at two of its stores. Using RFID 

technology, the store is able 

to track which goods have been 

shipped from the Distribution 

Center, received at a store and 

placed in the front area of the 

store or stock room. The system 

allows us to reduce items that 

are out-of-stock and increase 

the availability of items on the 

sales front. 

REDUCTION IN THE STOCK 

COUNTING EFFORT 

-92% 


RECEIVING EFFORT 

-90% 

SALES UPLIFT 

+4% 

CATEGORY 

PROCESS 

TEAM MEMBERS 

CRISTIANA PEREIRA 

JOANA SANTOS 

JOSÉ DUARTE 

LURDES BERNARDES 

MANUELA AREZES 

MARCO CUNHA 

MIGUEL TELES 

PEDRO MAIA 

PEDRO VIEIRA 

PROJECTS 87 


THE TRANSFORMATION OF 

SONAE’S 

IT ORGANIZATION 


FIVE 

PROJECTS 88 

CATEGORY 

PROCESS 

TEAM MEMBERS 

ANA HELENA GONÇALVES 

DAVID ALVES 

ANA RUTE AZEVEDO 

ANDRÉ SANTO 

ANTÓNIO MOREIRA 

ANTÓNIO SOARES 

BRUNO MOURÃO 

FILIPA FERREIRA 

LUCIA CARDOSO 

PEDRO TORRES 

PEDRO TRÓIA 

RITA VIANA 

RUI VELOSO 

SABINA MARTINS 

SANDRA MONTEIRO 

Transform the BIT subculture, so 

that it is aligned with the Sonae 

Culture, exploring the potential 

of the team under the mindset 

“Doing business, building future 

retail”. 

Enhancement of our operating 

model that was strengthened 

by clearer communication (town 

meetings, kickoff meetings, 

team-building and Christmas 

dinner), the launch of a new image 

and mindset, but also through 

other initiatives (workshops and 

external events). Finally, the most 

disruptive step was taken affecting 

500 employees with the move to 

a brand new office, promoting a 

more collaborative environment. 

DECREASE IN DELIVERY 

LEAD TIME 

-18% 

DECREASE IN AVERAGE PROBLEM 

RESOLUTION LEAD TIME 

-14% 

INCREASE IN THE AMOUNT 

OF TIME DEDICATED TO 

STRATEGIC FUNCTIONS 

+112% 

INCREASE OF EMPLOYEE’S 

SATISFACTION 

+7% 

BIT SOCIAL MEDIA 

ENGAGEMENT 

300% 


COFFEE 

CAPSULES 

CONTINENTE GOURMET 


Improve and enrich our range 

of coffee capsules to fulfill a need 

in this category. 

Launch a range of coffee capsules 

with superior quality and from 

different origins: Africa, America 

and Asia accompanied by ethnical, 

stylish packaging. 

TIME REDUCTION 

IN THE LAUNCH TIME 

-50% 

PERCENTAGE OF SALES 

OF THE TOTAL OF THE 

NESPRESSO COMPATIBLE 

RANGE 

8% 

CATEGORY 


TEAM MEMBERS 

PEDRO HENRIQUES 

ANA ISABEL CARVALHO 

ANA SOFIA FARINHA 

DIOGO GONÇALVES 

PROJECTS 89 


CRUNCHY 

MUESLI 

CEREALS 


FIVE 

PROJECTS 90 

CATEGORY 


TEAM MEMBERS 

PEDRO HENRIQUES 

ANA CATARINA JORGE 



Promote a balanced breakfast 

and follow the market trend in 

the cereals category. 

Three delicious crunchy muesli 

cereals, using the best ingredients 

and attractive packaging, available 

in three exciting choices: 

chocolate, nuts and fruit. 


WITHIN THE CEREALS 

CATEGORY 

23% 


DEHYDRATED 

VEGETABLES 


Promote health and wellness 

following the World Health 

Organization’s recommendation 

to consume 400g of fruit and 

vegetables per day. 

A range of different dehydrated 

vegetables to eat at any time. 

A healthy snack without salt or fat. 


IN THE DEHYDRATED FRUIT 

AND VEGETABLE RANGE 

2.5% 

CATEGORY 


TEAM MEMBERS 



ANA BOTELHO MACHADO 

HUGO LOPES 


PATRÍCIA LAGARINHOS 

INÊS MACEDO 

PROJECTS 91 


“FÁCIL & BOM“ 

FRESHLY 

PREPARED VEGETABLES 

FOR SOUP DEVELOPED 

FOR COOKING ROBOTS 


FIVE 

PROJECTS 92 

CATEGORY 


TEAM MEMBERS 

CATARINA FERREIRA 



ANA SOFIA JUROMITO 

CÁTIA ALEXANDRA PINHEIRO 

MARIA INÊS MACEDO 


The need to improve our offer 

in the freshly prepared vegetable 

category, especially in the cooking 

robot category where customers 

desired convenient, easy, fresh, 

healthy and modern solutions 

in place. 

Launching a new Continente 

“Fácil & Bom” range in the 

prepared vegetable category, 

enlarging our own brand offer 

in the healthy and fresh product 

portfolio. 


IN OUR FRESHLY PREPARED 

VEGETABLES FOR SOUP RANGE 

22% 


WELLBEING 

CONTINENTE 

MIXED NUTS 

RANGE 


Creating a new segment in the 

dried nuts market strengthening 

Continente’s own brand product 

portfolio with innovative and 

disruptive products. 

Launching a new, innovative 

and disruptive range in a growing 

market (healthy lifestyle), composed 

of 5 different assortments, designed 

for trendy, active and healthy 

people. The package also details 

all of the health benefits. 

GROWTH TENDENCY 

16% 

CATEGORY 


TEAM MEMBERS 


CATARINA FERREIRA 



ANA SOFIA SAMPAIO 

CÁTIA ALEXANDRA PINHEIRO 

MARIA INÊS MACEDO 



PROJECTS 93 


WELLNESS 

SALADS 


FIVE 

PROJECTS 94 

CATEGORY 


TEAM MEMBERS 







INÊS MACEDO 

Promote health and wellness 

and prevent diseases in a society 

where obesity and other chronic 

diseases play a major role. 

Specific combination of leaves 

and seeds that gives the final 

product (salad) nutritional and 

health benefits (“good for your 

skin“, “good for sports“, “good 

for your brain“). The product is 

completely natural without any 

additional products (vitamins 

and minerals). 

PERCENTAGE OF SALES IN 

THE SALAD RANGE BETWEEN 

AUGUST AND OCTOBER 2016 

2.5% 


LACTOSE FREE 

YOGHURT 

RANGE 


The yoghurt range was incomplete 

without products available for 

customers with lactose intolerance. 

Launch of the first range of 

Continente’s own brand lactose 

free yoghurts with liquid and solid 

yoghurts and different flavors. 

Several recipes were tested to 

ensure the winning formula, giving 

the brand a new positioning. 

PERCENTAGE OF SALES VALUE 

WITHIN ITS CATEGORY 

1.6% 

CATEGORY 


TEAM MEMBERS 

MARIA DO CASTELO MONTOIA 



DIOGO GONÇALVES 

MARIANA CUNHA ALVES 

SUSANA SOARES 

PROJECTS 95 


FROZEN FOOD 

CONCEPT 


FIVE 

PROJECTS 96 

CATEGORY 


TEAM MEMBERS 

CRISTINA MANUELA SOUSA 

JOANA BARROS 

MARIA JOÃO BARBOSA 

In the shopping process and 

in order to help our customer, 

we wanted to develop a friendly 

and cozy/warm environment in a 

typically cold and uncomfortable 

area, leading to enhanced sales. 

A new concept for the frozen food 

area bringing a new and warm 

mood to this whole area. We 

developed new and large icons 

that represent each one of the 

categories. These icons help our 

client, even from a distance, to 

find a specific product that they 

need, therefore improving their 

shopping experience. 

INCREASE IN SALES IN 

THE TOTAL FROZEN AREA 

+0.5% 

INCREASE IN SALES IN THE 

MATOSINHOS STORE 

+7.3% 


UNIVERSO 

LOYALTY/CREDIT CARD 


Launch a disruptive payment and 

loyalty solution in the Portuguese 

market, with clear benefits for 

Portuguese families in terms of 

cost (no annual fee), innovative 

payment options and loyalty 

advantages in relation to all Sonae 

programs (“all in one card”). 

Payment card supporting all 

of the credit advantages of Sonae 

stores (e.g., interest free credit), 

as well as multiple payment 

options everywhere: credit, 

instalments (3x, 6x, 12x) and 

debit options. Additionally, it is 

also a Loyalty card for all Sonae 

programs, with enhanced benefits 

both within Sonae and externally. 

A fully innovative card, with no 

annual fee and accepted at all 

Mastercard merchants worldwide. 

UNIVERSO 

CARDS ISSUED 

+400,000 

ESTIMATED SHARE OF THE CREDIT 

CARD PRODUCTION IN PORTUGAL 

IN THE 3Q ’16, LESS THAN ONE 

YEAR AFTER ITS LAUNCH 

9% 

CATEGORY 



SERVICE 

TEAM MEMBERS 

CARLOS B. DAVID 

PAULO PEREIRA 

LUÍS SANTOS 

TOMÁS RIBEIRO 

GONÇALO FERNANDES 

NUNO RODRIGUES 

PROJECTS 97 


CONSUMER 

QUALITY 

PERCEPTION ASSESSMENT 


FIVE 

PROJECTS 98 

CATEGORY 

SERVICE 

TEAM MEMBERS 

DIOGO BARBOSA 


ÁGATA SILVA 

LILIANA CAROLA 

Assess consumer perception 

and preference concerning specific 

fruit and vegetable attributes. 

Study, in a controlled environment, 

the impact of previously identified 

characteristics that can potentially 

influence the consumer decision 

process, considering various fruits 

and vegetables, in two areas, 

namely the appearance of the 

product and the packaging. 

CONSUMER FEEDBACK 

>280H 

PRODUCTS TESTED 

64 


CONTINENTE APP 


Develop an application that is 

easy and simple to use and helps 

shoppers to save time, a mobile 

store which captures any client 

including those without any 

previous experience of shopping 

online. 

App Continente allows 

Portuguese consumers to shop 

their groceries directly from 

their mobile or tablet. Shoppers 

just need to drag and drop the 

products from the virtual shelves 

into the virtual shopping cart 

and can easily take advantage 

of the benefits of Continente’s 

loyalty card. 

SINGLE USERS 

+100,000 

NUMBER OF DOWNLOADS 

>200,000 

REPRESENTATION 

OF ORDERS FROM THE APP 

OF THE TOTAL ORDERS 

12% 

AND GROWING AT 

A DOUBLE DIGIT RATE 

SCREEN VIEWS 

(YEAR TO DATE) 

~5M 

CATEGORY 

SERVICE 

TEAM MEMBERS 

NUNO ALMEIDA 

NUNO MILLER 

CARLOS GONÇALVES 

FERNANDA VASCONCELOS 

JOÃO ALMEIDA 

PEDRO GOMES 

RENATA SOUSA 

RUI VELOSO 

PROJECTS 99 


ENTREGAZERO 


FIVE 

PROJECTS 100 

CATEGORY 

SERVICE 

TEAM MEMBERS 

PEDRO PINTO 

LILIANA AZEVEDO 

SARA TEIXEIRA 

SOFIA BESSA 

Delivery fees are one of the 

biggest deterrents for online 

consumers. In order to address 

this situation, Continente Online 

needed to develop a new concept 

to appeal to more customers. 

With “EntregaZERO” for only 

26.90 €, online customers are 

eligible for unlimited deliveries 

for a 4-month period. 

We introduced this concept 

of intelligent purchase delivery 

charges where the customer 

realizes that they are being 

offered a good deal because they 

are effectively buying unlimited 

deliveries, for less than the actual 

unit price. Customers who choose 

“EntregaZERO” have special access 

to upcoming campaigns and 

exclusive discounts. 

INCREASE IN CONSUMER 

EXPENDITURE 

+30% 

INCREASE IN THE 

FREQUENCY OF MONTHLY 

SHOPPING 

2X 


GANA 

EL ARMARIO 

ZIPPY 


Increasing sales in Spain by 

expanding the customer database 

and developing/enhancing the 

one-to-one relationship (targeted 

promotions and special offers). 

A multiplatform website (desktop 

and mobile) where customers 

were able to insert their personal 

data and automatically win a prize 

(“zippy closet” up to 500 € in 

Zippy products and other prizes). 

USERS IN THE PLATFORM 

>30,000 

INCREASE THE 

CUSTOMER DATABASE 

+110% 

CONVERSION IN CLIENT 

NUMBERS TO THE ZIPPY 

ONLINE STORE (IN THE FIRST 

YEAR AFTER INTEGRATION) 

6% 

CATEGORY 

SERVICE 


STRUCTURE 

TEAM MEMBERS 

MIGUEL MOREIRA 


ANDRÉ LEITE 



PATRICIA PAULOS 

RAFAELA SILVA 

RAQUEL SANTOS 

PROJECTS 101 


HYGIENE 

AND BEAUTY 

PROJECT 

Chalenge 

Implementati 

Results 

FIVE 

PROJECTS 102 

CATEGORY 

SERVICE 

TEAM MEMBERS 

CRISTINA MANUELA SOUSA 

ANABELA MELO 

FRANCISCO MORAIS 

JOANA BARROS 

MARIA JOÃO BARBOSA 

The need to improve the beauty 

area in Continente stores to 

improve our customer’s shopping 

experience. 

New concept for the hygiene and 

beauty area in the hypermarket, 

focused on our customer's 

shopping experience and allowing 

new products and technologies 

to be tested. 

AVERAGE PERCENTAGE 

OF MAKEUP SALES IN HYGIENE 

AND BEAUTY RANGE 

3.6% 

AVERAGE PERCENTAGE OF 

MAKEUP SALES IN PERFUMERY 

AND COSMETICS RANGE 

23.5% 



ISSUE 

INVOICE 

AFTER CLOSING 

TRANSACTION 

(FUNCTION 78) 

After closing a transaction at 

the checkout, employees/shop 

assistants were unable to provide 

customers with their invoice. 

Creation of a feature in POS that 

allows the invoice to be issued 

after closing the transaction at 

the checkout (function 78). 

REDUCTION IN THE TIME 

TAKEN FOR CUSTOMERS TO 

RECEIVE THEIR INVOICE AFTER 

MAKING A PURCHASE 

-100 % 

CATEGORY 

SERVICE 


TEAM MEMBERS 

ANÍBAL RAMOS 

CARLOS SILVA 

CESAR MOREIRA 

DAVID MILHEIRO 

FERNANDO GOMES 

MADALENA RUAS 

ROSARIO VIEIRA 

TÂNIA SILVA 

PROJECTS 103 


LOYALTY 

PROGRAMS 

PYREX, ANGRY BIRDS 

AND DISCOUNT STAMP 

BOOKLET 


FIVE 

PROJECTS 104 

CATEGORY 

SERVICE 

BRAND 


TEAM MEMBERS 

SOFIA FORTE 

HELDER GOMES 

Reward customer’s loyalty with 

a special offer, increase sales and 

stimulate the sale of fruit and 

vegetables (for the Angry Birds 

campaign). 

The definition of three different loyalty 

programs: PYREX, Angry Birds and 

Discount stamp booklet that give our 

customers the opportunity to acquire, 

through the accumulation of stamps, 

new products at symbolic prices or 

for free, as well as benefiting from 

additional discounts. 


(ANGRY BIRDS) 

+3.8% 


(PYREX) 

+3.5% 


NÃO 

CARREGUES, 

MANDA VIR 


Find a modern and effective way 

to encourage young people to 

connect with the Continente brand 

and with the industry as a whole. 

Improve the experience of being 

at the Meo SW Festival by creating 

a virtual supermarket at the 

festival grounds. We developed 

a vibrant pop up concept shaped 

as a giant backpack and we filled 

it with tablets running our App. 

The campers just had to fill in their 

orders and were able to pick them 

up the next day. 

INCREASE IN THE NUMBER OF 

SIGN INS COMPARED WITH 

THE SAME PERIOD LAST YEAR 

+25% 

VIEWS ON THE YOUTUBE 

PROMOTIONAL VIDEO 

16,495 

PEOPLE REACHED 

THROUGH INSTAGRAM 

151,000 

CATEGORY 

SERVICE 

BRAND 


105 

PEOPLE REACHED 

THROUGH FACEBOOK 

670,000 

TEAM MEMBERS 

HERVÉ MARRINHAS 

IRINA GOMES 

PEDRO PINTO 

RENATA SOUSA 

VANESSA PACHECO 

ALDA SILVA 

ALEXIS FERNANDES 

CÁTIA FIGUEIRA 

GONÇALO OLIVEIRA 

LILIANA AZEVEDO 

ROBERTO DURÃO 

SARA TEIXEIRA 

SOFIA BESSA 

PROJECTS 


ZIPPY 

CLUB 


FIVE 

PROJECTS 106 

CATEGORY 

SERVICE 


TEAM MEMBERS 

RAFAELA SILVA 


ANDRÉ LEITE 

CARMEN CALDERON 

CLARA CUNHA 


INÊS CUNHA 

MATIAS SANTOS 


MIGUEL MOREIRA FAUSTINO 

PATRÍCIA PAULOS 

RAQUEL SANTOS 

RUI GONÇALVES 

Increase sales, brand awareness 

and customer loyalty in Spain, 

while building a database that 

allows Zippy to contact 

customers. 

Launch the Zippy Club, Zippy’s 

omni-channel loyalty program 

in Spain providing customers 

with a seamless online and store 

experience, while developing 

a unique database that offers 

customers exclusive contents 

related to their children’s data, 

as well as discounts. 

NEW CUSTOMERS DURING 

THE 3-WEEK LAUNCH CAMPAIGN 

8,000 

PERCENTAGE OF MONTHLY 

CUSTOMERS THAT MAKE 

THEIR REGISTRATION 

IN PHYSICAL STORES 

>50% 

REPRESENTATION OF SALES 

OF THE LAUNCH CAMPAIGN 

IN REGULAR SALES PERIODS 

16% 

WEIGHT OF PRIVATE 

WEEKEND CAMPAIGNS 

IN WEEKEND NET SALES 

10% 


CREATING 

A GREAT 

WORKPLACE 


Absence of creative areas and 

a proper product area to hold 

discussions and become more 

familiar with the brand’s identity 

and products. 

A new work environment where 

you can touch products, which 

inspires fashion and motivates 

teams, increasing their sense 

of belonging and productivity. 

EMPLOYEES INVOLVED 

100 

INFORMAL 

MEETINGS PER YEAR 

>5,000 

CATEGORY 

STRUCTURE 

BRAND 

TEAM MEMBERS 

SARA FONTES 


PROJECTS 107 


CONTINENTE 

BOM DIA 

PAREDE II 

NEW BUILDING 


FIVE 

PROJECTS 108 

CATEGORY 

STRUCTURE 

TEAM MEMBERS 

VALTER FREITAS 

FÁTIMA VALINHAS 

JORGE MARQUES 

MIGUEL CARDOSO 

TIAGO FRANCISCO 

Create a new building that suited 

the environment and landscape, 

with a social, garden area as well 

as a cost reduction project. 

Development of a new type of 

building, using different materials 

and creating a new garden area at 

the top of the store, linked to the 

store entrance and surroundings. 


-17% 


E-COMMERCE 

DARK STORE 

LISBON 


Increase service availability 

to grow E-commerce in Lisbon, 

reduce out-of-stocks and increase 

operational efficiency. 

A unique hybrid model with 

a dark store and in-store picking 

at Continente Telheiras has led 

to sustainable growth with a strong 

value proposition, capitalizing 

on the characteristics of the dark 

store model. It currently serves 

all the customers from the Lisbon 

area and allows for future growth 

within the region. 

DECREASE IN OUT-OF-STOCKS 

-16% 

AVERAGE NUMBER 

OF ORDERS PER DAY 

IN LISBON 

800 

CATEGORY 

STRUCTURE 

CHANNEL 

TEAM MEMBERS 

PEDRO SANTOS 

LUIS CRUZ 

NUNO ALMEIDA 

PAULO RITO 

PEDRO PINTO 

RUI LOURENÇO 

TIAGO SILVA 

PROJECTS 109 


FASHION FLOPS 


FIVE 

PROJECTS 110 

CATEGORY 

STRUCTURE 

TEAM MEMBERS 

TIAGO CARVALHO 

CATARINA LEÃO 

CONCEIÇÃO CARDOSO 

ISABEL PORTUGAL 

JOSÉ MANUEL MIRANDA 

PATRICIA NETO 

RAFAEL PIRES 

RUTE VIEIRA SILVA 

What if you could predict 

which products would sell 

and which ones would be 

a flop? 

A new algorithm that helps our 

Fashion Department to know in 

advance which products will not 

achieve a desirable outcome by 

the end of the full price season 

and, therefore, we can still tackle 

this issue on time. 

ACCURACY RATE FOR 

SPRING/SUMMER 2016 

PREDICTIONS 

83% 


HAPPINESS AND 

WELLBEING 

IN LOGISTICS 


How to improve the wellbeing 

of our employees and their families 

and make them happier? How can 

we create an environment that 

increases their commitment to 

the company? 

The “Happiness and Wellbeing 

in Logistics” project was developed 

for 1,600 employees that work 

in logistics warehouses and 

manufacturing centers to give 

them a set of activities that 

improve their happiness, health 

and wellbeing. 

PARTICIPANTS IN 

OWN INITIATIVES 

AND CELEBRATIONS 

790 

CATEGORY 

STRUCTURE 

TEAM MEMBERS 

VERA RODRIGUES 

CARINA MARTINS 

JORGE POLÓNIA 

MARIA JOÃO RAMALHO 

PATRICIA ALEIXO 

SILVIA COSTA 

TIAGO OLIVEIRA 

VIRGILIO VAZ 

SONAE MC LOGISTICS DEPARTMENT 

SONAE MC HR DEPARTMENT 

PROJECTS 111 


INCREASED 

SAFETY IN 

WAREHOUSES 


FIVE 

PROJECTS 112 

CATEGORY 

STRUCTURE 

TEAM MEMBERS 

JOSÉ BEÇA 

PEDRO APARÍCIO 

JOSÉ FÉLIX 

CARLOS AMARAL 

FERNANDO SANTOS 

FILIPE CRUZ 

HUGO SANTOS 

JOÃO BRAGA 

MARÇALO RIBEIRO 

MÁRCIA PAZ 

NUNO LIMÕES 

SÓNIA RITO 

SUSANA MARQUES 

VIRGILIO VAZ 

Increase safety and ergonomics 

of the logistics operation by 

reducing the number of work 

accidents. It is our mission to 

ensure a commitment to the 

safety, health and welfare 

of our employees. 

Development of more than 50 initiatives 

that substantially reduce the number of 

accidents and their severity (e.g., pallet 

stacking/destacking, wrapping machine, 

forklift clamp, electric pedestrian truck 

and floor spotlight). We also collaborate 

with the University of Minho in order to 

better understand the importance 

of workplace ergonomics and identify 

the most critical aspects and strive 

to improve them. 

DECREASE IN ACCIDENTS 

FREQUENCY (2014 VS 2016) 

-32% 

DECREASE IN INDEX OF SERIOUS 

ACCIDENTS (2014 VS 2016) 

-41% 


"MARKETWATCH" 

VIDEOCAST 


Increase the target audience 

reached by the “Marketwatch” 

report and increase knowledge 

sharing concerning economics 

and market issues for Sonae teams. 

The “Marketwatch” videocast is 

a quarterly report shared through 

a 2-4-minute video, which provides 

useful and actionable economic 

insights on Iberian economies. The 

video highlights the main messages 

included in the “Marketwatch” report, 

which includes an economic analysis 

and outlook as well as benchmark 

market information for Sonae’s main 

business. 

INCREASE IN VISUALIZATIONS 

SINCE THE FIRST RELEASE 

+100 % 

INCREASE IN THE 

TARGET AUDIENCE 

REACHED THROUGH 

THE PDF REPORT 

+30% 

CATEGORY 

STRUCTURE 

TEAM MEMBER 

ANDRÉ BARBADO 

PROJECTS 113 


MULTICHANNEL 

CONTACT CENTER 


FIVE 

PROJECTS 114 

CATEGORY 

STRUCTURE 

TEAM MEMBERS 

LUIS FERREIRA 

ANA VENTURA 

JOANA RIBEIRO 

MARGARIDA FRANCISCO 

SANDRA MOITA 

SUSANA MATEUS 

The development and 

implementation of a new 

multi-channel solution 

in the Contact Center. 

Integration of all customer 

contacts, record of all contacts 

and typology, record of the history 

of all contacts, building service 

scripts and data collection and 

more efficient management 

of resources and queues. 

INCREASE IN THE NET PROMOTER 

SCORE (2 ND TRIMESTER 2016 VS 1 ST 

TRIMESTER 2014) 

+20% 

INCREASE IN THE FIRST CALL 

RESOLUTION (2 ND TRIMESTER 

2016 VS 1 ST TRIMESTER 2014) 

+15% 

ANSWERED CALLS 

(2016 VS 2014) 

+3.1% 


(PER YEAR) 

-41K€ 


PRINTING 

EVERYWHERE 


The total cost of printing not 

known, poor and heterogeneous 

user experience, significant 

amount of paper wastage, 

no mobility, no standardization, 

proliferation of printing queues 

and devices, aged fleet, 

maintenance and support 

complexity, information security 

concerns and lack of management 

information. 

The removal of old equipment, 

which was substituted for 

similar multifunction devices 

with authentication integrated 

into Sonae’s central offices. This 

enabled users located at these 

sites to print seamlessly from any 

device with the guarantee that 

their print job would follow them 

and that it could be securely 

picked-up at the most convenient 

time or device. 

REDUCTION IN TOTAL 

COST OF OWNERSHIP 

-25% 

PRINTED PAGES 

(PER YEAR) 

10M 

PAGES SAVED FROM BEING 

PRINTED (PER YEAR) 

3M 

EMISSION OF GREENHOUSE 

GASES AVOIDED (PER YEAR) 

-16,000kg 

CATEGORY 

STRUCTURE 

TEAM MEMBERS 

PEDRO CUNHA 

AUGUSTO MOREIRA 

EDUARDO MACHADO 

PROJECTS 115 


SHARE 

PROMO 


FIVE 

PROJECTS 116 

CATEGORY 

STRUCTURE 

TEAM MEMBERS 

MARIA FÁTIMA VENTURA 

TELMA PAULO 

JOANA CABRAL 

Minimize the lack of information 

about competitors’ strategy 

regarding targeted promotions 

in order to optimize Sonae MC’s 

campaigns, build a more assertive 

strategy and (re)act promptly. 

A new solution composed 

of a Consumer Panel with 

237 consumers (equivalent 

to 237 families). Each panelist 

registers and evaluates, on a 

daily basis, all of the targeted 

promotions received. Thereafter, 

the evaluation is managed and 

a dashboard is created and a daily 

report is produced in order to 

provide Sonae managers with 

the results. 

DIFFERENT PROMOTIONAL 

ACTIONS RECEIVED 

(JUNE TO OCTOBER 2016) 

1,320 

ACTIVE TARGET 

(UNTIL OCTOBER 2016) 

17 

DEPARTMENTS AND 

123 

COLLABORATORS 

FROM SONAE MC 


“SMART” STORE 

CONCEPT 


The need to reduce the cost 

of store refurbishment, without 

misrepresenting the standard 

concept. 

A “smart” store concept was 

achieved by keeping some 

of the original characteristics of 

existing buildings, some of which 

actually followed trends seen 

in the concepts of key market 

players. The main features of this 

concept are the use of the original 

wall structure and maintenance of 

the existing technical installations 

which are always a significant part 

of the in-store cost. 


TOTAL COST OF STORE 

REFURBISHMENT 

-30% 

CATEGORY 

STRUCTURE 

TEAM MEMBERS 

JOANA ESTEVES 

MARIANA GAVINA 

PROJECTS 117 


SOLVING 

A SKILLS GAP 


FIVE 

PROJECTS 118 

CATEGORY 

STRUCTURE 

TEAM MEMBERS 

ELISABETE ROBALO 

HUGO SANTOS 

ISABEL BARROS 

VERA RODRIGUES 

VIRGILIO VAZ 

How can we develop, in the 

labor market, the skills required 

by companies operating in the 

field of logistics? How can we 

increase the qualifications 

of logistics employees? 

Develop training standards that 

allow vocational schools to provide 

students with training related to 

the skills needed in their specific 

business area. A model validation 

of skills in companies (professional 

certification), so that there are 

instruments in place to increase 

the skills and qualifications of their 

employees. This project is in line 

with the European certification 

standards. 

POTENTIAL EMPLOYEES 

QUALIFIED ANNUALLY 

200 


SONAE’S 

NEW CORPORATE 

WEBSITE 


Sonae’s previous corporate website 

was launched in 2010, with over 

six years online without undergoing 

any major changes. Its design was 

no longer up-to-date with the 

latest trends and its accessibility, 

in terms of mobile devices, was 

below what is expected from 

the largest Portuguese private 

employer. 

Create a tool that could be used 

on any screen format, which was 

dynamic and supported by attractive 

and informative content. The new 

website is the materialization of all 

of Sonae’s values, while incorporating 

all of the best digital practices, with 

simple menus, a clean and intuitive 

design, focused on easy, user-friendly 

interaction. 

INCREASE IN THE DURATION 

OF THE AVERAGE SESSION 

+40% 

INCREASE IN PAGE VIEWS 

+28% 

DECREASE IN BOUNCE RATE 

-20% 

INCREASE IN THE NUMBER 

OF PAGES PER SESSION 

+33% 

CATEGORY 

STRUCTURE 

BRAND 

TEAM MEMBERS 

ANDREIA GOMES 

TIAGO SOARES 

PROJECTS 119 


4G 

FOOTWEAR 

WALL 


FIVE 

PROJECTS 120 

CATEGORY 

STRUCTURE 

SERVICE 

TEAM MEMBERS 

FILIPE RIOS 

ANDREIA FIGUEIREDO SILVA 

DIANA PINTO 

DUARTE LIMA 

RICARDO BARROS 

JOSÉ FERREIRA 

The fifth level of the footwear 

wall at Sport Zone was too high, 

making it difficult for customers 

to access it. The footwear drawers 

could hold limited stock (6 boxes 

only in each drawer) and selfservice 

options were not available. 

Redesign the equipment including 

the use of plinth drawers, bring 

all the levels down nearly 15 cm, 

a reduction in the drawer’s sidewalls, 

the bottom of the drawers changed 

to acrylic, increase the stock 

available in each drawer from 6 

to 8 boxes and place a sticker 

on displayed shoes, indicating 

to customers that it is possible to 

open the drawer to find the size 

they are looking for. 

STORES WITH 

THIS EQUIPMENT 

INSTALLED AT 

THE END OF 2016 

29 


121

Embracing a quest for life improvement

is our way of living innovation

SIX

INNOVATION 

AT SONAE 

INNOVATION 

AT SONAE

FINOV 

INNOVATION FORUM 

OF SONAE COMPANIES 

INNOVATION & FUTURE TECH 

INSPIRATION TO 

IMPLEMENTATION 

EXCHANGE HUB 

FUTURE TECH 

SIX 

INNOVATION AT 126 

SONAESIX 

“Our mißi is to elevate þe cpetitiveneß of þe 

value propositis and þus þe performance results 

of r retail busineßes þrgh þe explorati and 

exploitati of Iati and Emerging Techs, wiþ 

a significant participati of r people and þe 

cperati of r network of partners”. 

Nuno Lopes Gama 

Head of Innovation & Future Tech 

SERVE 

RALLY 

SCORE 

INSPIRE 

IDEATE 

TEST AND 

IMPLEMENT 

INNOVATE 

OPENLY 

ACTIVATE 

INTERNAL/EXTERNALLY 

CONSULT 

REPORT/TRACK 

SCOUT 

& SCREEN 

UNDERSTAND 

& ENVISAGE 

DEMONSTRATE 

& EXPERIMENT 

SERVE 

RALLY 

SCORE 


INNOVATION COMMITTEE 

Adelino Miranda 

Cost Control Manager, Asset Protection, Sonae MC 

Ana Cristina Fonseca 

Head of Human Resources, Sonae 

Ana Silva 

Innovation Specialist, Innovation & Future Tech, Sonae 

António Pinheiro 

Financial Controller, Sonae RP 

Ana Catarina Martins 

Project Management & Continuous Improvement, Sonae Sports 

& Fashion 

Bruno Mourão 

IT Strategy & Enterprise Architecture, Experimentation and Strategic 

Partnerships Lead, Business Information Technology, Sonae MC 

Bruno Pereira 

Senior Graphic Designer, Store Concept, Sonae MC 

Carlos Silva 

Operations Director, Sonae MC 

Catarina Fernandes 

Head of Communications, Brand & Corporate Responsibility, Sonae 

Cristina Braga da Cruz 

Head of Product Development, Non-Food, Sonae MC 

Daniela Mendes 

Innovation Analyst, Innovation & Future Tech, Sonae 

Dina Oliveira 


Duarte Nuno Rocha 

International and Non-Food Quality Director, Sonae MC 

Fátima Valinhas 

Head of Store Concept, Sonae MC 

Fernando Vázquez García 

Communication Manager, Worten Spain 

Filipa Ferreira 

Human Resources Business Partner, Sonae MC 

Gina Casal 

Supply Chain Business Intelligence & Development in Electronics 

Henrique Oliveira 

Controller, Maxmat 

Ilda Campos 

Program Manager, Business Information Technology, Sonae MC 

João Esteves 

Head of Strategic Planning and Value Proposition, Sport Zone, 

Sonae Sports & Fashion 

João Pedro Nunes 

Senior Business Analyst & Advisor, Planning and Management 

Control, Sonae 

João Pedro Reis 

Project Manager, Non-Food, Sonae MC 

Liliane Coutinho 

Marketing Central Purchasing Manager of the Marketing 

Department, Sonae MC 

Lourdes Miguel 

Improving Our Work in the Sales Department, Worten Spain 

Manuel Guedes Pimenta 

Business Services Manager, Business Information Technology, 

Sonae MC 

Manuel Lessa 

Head of Supply Chain, MO & Zippy, Sonae Sports & Fashion 

Manuela Reis 

Head of Quality and Development, Administrative Services, Sonae 

Margarida Côrte-Real 

Project Manager & Continuous Improvement, Administrative 

Services, Sonae 

Mariana Alpedrinha Valença 


Marlos Silva 

Area Manager Innovation & Future Tech, Sonae 

Mónica Pacheco 


Nelson Pereira 

Commercial Development Director, Sonae MC 

Nuno Tamagnini Castro 

Product Manager at Discovery Sports, Sonae Sports & Fashion 

Nuno Lopes Gama 

Head of Innovation & Future Tech, Sonae 

Nuno Almeida 

Head of Business, Bagga, Sonae MC 

Osvaldino Vieira 

Senior Project Manager, Equipment and Construction, Sonae MC 

Paula Correia da Rosa 

Business Development Director, Well’s, Sonae MC 

Paulo Marques 

Senior Project Manager, Asset Protection, Sonae MC 

Pedro Cupertino de Miranda 

Risk Manager, Risk Management, Sonae 

Pedro Gonçalves 

Business Partner, Business Information Technology, Sonae MC 

Pedro Santos 

Head of E-commerce & Mobile, Sonae MC 

Rafael Dias 

Business Development Director, Food Commercial Department, 

Sonae MC 

Rafael Pires 

IT Labs Program Manager, Business Information Technology, 

Sonae MC 

Rodrigo Durão 

Senior Project Manager, Worten Portugal 

Rui Braz 

Head of Development, Logistics, Sonae MC 

Tânia Calçada 

Area Manager Future Tech, Innovation & Future Tech, Sonae 

Tiago Costa Oliveira 


Tiago Lagarto 

Area Coordinator, Innovation & Future Tech, Sonae 

INNOVATION AT SONAE 127 


Innovation is central to our

mission and set of values

SEVEN

PROJECTS 

LIST 

PROJECTS 

LIST

PROJECTS 

LIST 

BRAND 

Continente Little Growers Club P.066 

Mais Sonae – Improve Your Everyday Life P.067 

Global Personnel Administration & Payroll Portal P.084 

I Call MO P.044 

SEVEN 

PROJECTS LIST 132 

CHANNEL 

 


NETWORK 

PROCESS 

 

 

 

PRODUCT PERFORMACE 


PROFIT MODEL 

SERVICE 

STRUCTURE 

New Store Concept (St Antoni) P.068 

Sonae Summer Experiences P.069 

Splash P.042 

Bread Market P.070 

Vegetable Market P.071 

Customer Interaction at Befresh P.072 

Happy or Not P.073 

Izi Serve P.074 

¿Quieres Ser una Estrella Zippy? P.075 

Translation of Consumer Attributes into Quantifiable Parameters P.076 

Exchange Experience SPAR P.077 

Partnership with Portugal Fashion P.079 

Pitch Day Startups at Befresh P.080 

Sports Inspiration Dive – Milan 2016 P.078 

Just Do It P.081 

Less Is Better – Phase 3 P.082 

Order Follow-Up P.083 

Omni-channel Supply Engine & Supply Stores P.034 

PAM – Product Allocation Management P.036 

Put to Light Mobile P.046 

ROPP (Replenishment, Orders, Promotions and People) P.085 

Stock Assessment Maintenance Method P.086 

Task Management P.048 

The implementation of the RFID pilot project at Sport Zone P.087 

The Transformation of Sonae‘s IT Organization P.088 

Touchless – Automation in the P2P Process P.038 

Wage garnishment managements P.050 

Coffee Capsules Continente Gourmet P.089 

Crunchy Muesli Cereals P.090 

Dehydrated vegetables P.091 

“Fácil & Bom“ Freshly Prepared Vegetables for Soup P.092 


TEN TYPES 

OF INNOVATION 

® 

Classification developed by Doblin, a global innovation firm focused 

on solving complex problems through an interdisciplinary approach. 

Source: doblin.com/tentypes 

Lactose Free Yoghurt Range P.095 

Mosquito Repellent Line P.052 

Wellbeing Continente Mixed Nuts Range P.093 

Wellness Salads P.094 

Creating a Great Workplace P.107 

Continente Bom Dia Parede II – New Building P.108 

E-Commerce Dark Store – Lisbon P.109 

eForms P.056 

Yämmi 2 P.040 

Frozen Food Concept P.096 

Universo Loyalty/Credit Card P.097 

New Value Proposition for Well‘s Optics P.054 

Consumer Quality Perception Assessment P.098 

Continente App P.099 

EntregaZERO P.100 

Gana el Armario Zippy P.101 

Hygiene and Beauty Project P.102 

Issue Invoice after Closing Transaction (Function 78) P.103 

Loyalty Programmes – Pyrex, Angry Birds and Discount Stamp Booklet P.104 

Não Carregues, Manda Vir P.105 

Zippy Club P.106 

Fashion Flops P.110 

From Smell of Fish to Logistics Consolidation P.058 

Happiness and Wellbeing in Logistics P.111 

Increased Safety in Warehouses P.112 

“Marketwatch” Videocast P.113 

Mas Cocina & Worten P.060 

Multichannel Contact Center P.114 

Printing Everywhere P.115 

Share Promo P.116 

“Smart” Store Concept P.117 

Solving a Skills Gap P.118 

Sonae‘s New Corporate Website P.119 

Waste to Energy P.062 

Worten Connected Home P.064 

4G Footwear Wall P.120 

PROJECTS LIST 133 


For more information 

retailinnovation@sonae.pt 

Sonae 

Lugar do Espido – Via Norte 

4471 – 909 Maia | Portugal 

Tel: +351 220104000 

Fax: + 351 229404634 

Content 

Innovation and Future Tech 

Communication 

Communication, Brand and Corporate 

Responsibility Department 

Graphic Design 

Little Buddha Agency 

Photography 

Cláudio Almeida 

pages: 6, 34, 35, 36, 37, 38, 39, 41, 

43, 45, 47, 49, 50, 51, 53, 55, 56, 57, 

59, 61, 63, 65, 113, 122-123, 128-129 

Print 

Lidergraf 

Published 

2017

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