21–22 June 2017. Cannes, France
This is Entertainment
We are living through one of the most exciting periods in
entertainment history. Entertainment companies and brands are
running in parallel, united by a common aim: to win the attention
war. The battle to be consumers’ destination – not their distraction –
is fiercer than ever. And whatever the content medium, be it music, live
event, movies, sport, games or any combination of the above, great
storytelling will separate the winners from the losers.
This is the most
exciting period in
Lions Entertainment is about the future of entertainment,
and the role that brands will play within it. It’s where everyone, from
record label execs to influencers, TV development teams to sports
promoters, talent managers and more, meet the brands and creatives
who will be their collaborators. It rewards excellence in the field
through its two global awards and provides inspiration and learning
with its programme of world-leading speakers and insights into the
hottest new trends. And it showcases global talent in an intimate
This is the Cannes Lions for the entertainment industry. It’s about
building fans and creating culture. Be prepared to step into a
whole new world. We can’t wait to show you what’s in store.
Festival Director, Lions Entertainment
A specialist event
from the organisers
of the world’s biggest
Lions Entertainment is a two-day event (21–22 June) during the
Cannes Lions International Festival of Creativity – the world’s biggest
celebration of creativity in communications which is now in its
64 th year.
It’s a potent mix of learning, networking and inspiration, with a bit
of celebration thrown in for good measure. You’ll see exhibitions
of the world’s best work, hear from new-generation entertainment
companies, celebrity influencers and everyone in between.
Building brands in
The entertainment model is evolving. How entertainment is funded,
distributed and consumed is changing rapidly. The future of entertainment
is bright, but uncertain. Who will win and who will lose?
Forward-thinking people from across the entertainment, commercial
and creative communities are inventing new ways to leverage the
power of popular culture to build brands. They represent talent and
entertainment franchises as well as labels, studios, platforms and
Over two days during the Cannes Lions International Festival of
Creativity, the whole industry comes together to create culture that
drives commercial impact. Film producers, record label execs, TV
commissioners, sports promoters and gaming entrepreneurs rub
shoulders with forward-thinking brands and a new breed of creatives.
The future of entertainment is invented. Don’t miss it.
Big names on stage
Everyone from film directors and YouTube creators to chief brand
officers and entertainment executives share their opinions and
experiences live onstage.
The talks are designed to question, motivate and challenge the
industry to greater heights and show how ideas can be practically
applied to create captivating entertainment.
Speakers appearing this year include:
• Zane Lowe – Creative director, LA Anchor, Beats 1
• Alicia Silverstone – Actor, producer, author, activist
• Russell Simmons – Chairman and CEO, Rush Communications
• Gabourey Sidibe – Actor, director
• Catherine Balsam-Schwaber – Chief content officer, Mattel
• Jason Reitman – Director, producer, screenwriter
• Amy Emmerich – Chief content officer, Refinery29
• Arman Alizad – Adventurer, journalist, Armanin Maailma Oy
• Mena Suvari – Actor, designer, model
• Jeffrey Katzenberg – Partner, WndrCo
• Shaun ‘Shonduras’ McBride – Social media influencer
• Mike Hopkins – CEO, Hulu
Themes for 2017
• Brands as broadcasters, talent as rights holders and
distributors as content creators – exploring this everchanging
landscape with today’s and tomorrow’s biggest players
• Winning the attention war – evolving entertainment models
in the era of infinite choice
• Funding the way forward – defining the new business and
creative models powering entertainment, from creation through to
• Raising the bar – enhancing entertainment experiences to win
fans and shape cultural conversations
• Curated trend showcases – everything you need to know
about what’s now and what’s next, from those in the know
• Live performances – from some of the world’s hottest talent,
hailing from across the entertainment spectrum.
Awards that set a
The Lion is one of the world’s most highly coveted creative accolades.
Two specialist Lions shine the spotlight on content that captivates and
turns consumers into dedicated fans, as well as work that creatively
uses and distributes music.
The Entertainment Lions honour work that elevates branded
content into the cultural mainstream, communicating brand messages
or connecting with consumers in new ways. This year, world-renowned
chief creative officer PJ Pereira, co-founder and chief creative
officer of Pereira & O’Dell, will preside over the Entertainment for
Lions Jury as they select the year’s most impressive work.
The Entertainment Lions for Music, officially sponsored by
Spotify, meanwhile, recognise original production, promotion or
distribution of music for brands, where a recording artist or platform
is used to communicate with consumers. Universal Music
Group’s Olivier Robert-Murphy will lead the expert jury in
choosing the 2017 winners.
The best ideas will be showcased during the Festival, with
the winners announced at an Awards Show on 22 June.
From specially curated Meet Ups that bring together those with similar
business interests to after parties and chill-out zones on the Cannes
Lions Beach, there are plenty of opportunities to hang out with friends
and meet new people. Here’s a taster:
Meet Ups and Moderated Roundtables – Hosted by industry
leaders, a series of organised networking sessions give you the
opportunity to meet new and like-minded people in a relaxed and
The Festival Fringe – Official Festival partners from Spotify to
Twitter host events around town, open to you across the two days.
Awards Show and After Party – Join your peers from across the
entertainment world to celebrate the year’s best work and meet new
people with a drink in hand on 22 June.
Put your company
in the middle of
With over 15,000 people hailing from over 90 countries in town,
Cannes Lions is the best place for promoting your business to the
industry, while the world looks on.
At Lions Entertainment there are all kinds of opportunities to sponsor
spaces right in the heart of the action – everything from physical and
digital branding to demo spaces and events can be customised to
make your company stand out.
We tailor commercial solutions so that everyone we work with is
perfectly positioned to engage their desired audience. To find out
more about how sponsorship options, just get in touch with the team
Be part of it
There are all kinds of ways to get involved with Lions Entertainment in
2017. Here are just a few of them:
Enter your work: The Entertainment Lions and Entertainment Lions
for Music welcome entries from across the world. To find out more
about the entry process, to get tips for giving your work the best shot
at success or to seek advice from our dedicated Awards team, visit the
Cannes Lions website. Submit your best work by 20 April 2017.
Buy a pass: The two-day pass for Entertainment specialists (which
includes two days of talks, live sessions and events, plus access to the
awards show and after party) costs €1,595 +TVA.
For eight whole days of Lions Entertainment talks and events, plus
access to Lions Innovation and Cannes Lions, you can purchase a
Cannes Lions Classic pass for €3,115 +TVA.
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