This is Entertainment



21–22 June 2017. Cannes, France

This is Entertainment

We are living through one of the most exciting periods in

entertainment history. Entertainment companies and brands are

running in parallel, united by a common aim: to win the attention

war. The battle to be consumers’ destination – not their distraction –

is fiercer than ever. And whatever the content medium, be it music, live

event, movies, sport, games or any combination of the above, great

storytelling will separate the winners from the losers.

This is the most

exciting period in


Lions Entertainment is about the future of entertainment,

and the role that brands will play within it. It’s where everyone, from

record label execs to influencers, TV development teams to sports

promoters, talent managers and more, meet the brands and creatives

who will be their collaborators. It rewards excellence in the field

through its two global awards and provides inspiration and learning

with its programme of world-leading speakers and insights into the

hottest new trends. And it showcases global talent in an intimate

industry environment.

This is the Cannes Lions for the entertainment industry. It’s about

building fans and creating culture. Be prepared to step into a

whole new world. We can’t wait to show you what’s in store.

Best wishes,

Louise Benson

Festival Director, Lions Entertainment


A specialist event

from the organisers

of the world’s biggest

creative festival

Lions Entertainment is a two-day event (21–22 June) during the

Cannes Lions International Festival of Creativity – the world’s biggest

celebration of creativity in communications which is now in its

64 th year.

It’s a potent mix of learning, networking and inspiration, with a bit

of celebration thrown in for good measure. You’ll see exhibitions

of the world’s best work, hear from new-generation entertainment

companies, celebrity influencers and everyone in between.


Building brands in

popular culture

The entertainment model is evolving. How entertainment is funded,

distributed and consumed is changing rapidly. The future of entertainment

is bright, but uncertain. Who will win and who will lose?

Forward-thinking people from across the entertainment, commercial

and creative communities are inventing new ways to leverage the

power of popular culture to build brands. They represent talent and

entertainment franchises as well as labels, studios, platforms and


Over two days during the Cannes Lions International Festival of

Creativity, the whole industry comes together to create culture that

drives commercial impact. Film producers, record label execs, TV

commissioners, sports promoters and gaming entrepreneurs rub

shoulders with forward-thinking brands and a new breed of creatives.

The future of entertainment is invented. Don’t miss it.


Big names on stage

Everyone from film directors and YouTube creators to chief brand

officers and entertainment executives share their opinions and

experiences live onstage.

The talks are designed to question, motivate and challenge the

industry to greater heights and show how ideas can be practically

applied to create captivating entertainment.

Speakers appearing this year include:

• Zane Lowe – Creative director, LA Anchor, Beats 1

• Alicia Silverstone – Actor, producer, author, activist

• Russell Simmons – Chairman and CEO, Rush Communications

• Gabourey Sidibe – Actor, director

• Catherine Balsam-Schwaber – Chief content officer, Mattel

• Jason Reitman – Director, producer, screenwriter

• Amy Emmerich – Chief content officer, Refinery29

• Arman Alizad – Adventurer, journalist, Armanin Maailma Oy

• Mena Suvari – Actor, designer, model

• Jeffrey Katzenberg – Partner, WndrCo

• Shaun ‘Shonduras’ McBride – Social media influencer

• Mike Hopkins – CEO, Hulu


Themes for 2017

• Brands as broadcasters, talent as rights holders and

distributors as content creators – exploring this everchanging

landscape with today’s and tomorrow’s biggest players

• Winning the attention war – evolving entertainment models

in the era of infinite choice

• Funding the way forward – defining the new business and

creative models powering entertainment, from creation through to


• Raising the bar – enhancing entertainment experiences to win

fans and shape cultural conversations


• Curated trend showcases – everything you need to know

about what’s now and what’s next, from those in the know

• Live performances – from some of the world’s hottest talent,

hailing from across the entertainment spectrum.


Awards that set a

creative benchmark

The Lion is one of the world’s most highly coveted creative accolades.

Two specialist Lions shine the spotlight on content that captivates and

turns consumers into dedicated fans, as well as work that creatively

uses and distributes music.

The Entertainment Lions honour work that elevates branded

content into the cultural mainstream, communicating brand messages

or connecting with consumers in new ways. This year, world-renowned

chief creative officer PJ Pereira, co-founder and chief creative

officer of Pereira & O’Dell, will preside over the Entertainment for

Lions Jury as they select the year’s most impressive work.

The Entertainment Lions for Music, officially sponsored by

Spotify, meanwhile, recognise original production, promotion or

distribution of music for brands, where a recording artist or platform

is used to communicate with consumers. Universal Music

Group’s Olivier Robert-Murphy will lead the expert jury in

choosing the 2017 winners.

The best ideas will be showcased during the Festival, with

the winners announced at an Awards Show on 22 June.


Connections that

drive collaboration

From specially curated Meet Ups that bring together those with similar

business interests to after parties and chill-out zones on the Cannes

Lions Beach, there are plenty of opportunities to hang out with friends

and meet new people. Here’s a taster:

Meet Ups and Moderated Roundtables – Hosted by industry

leaders, a series of organised networking sessions give you the

opportunity to meet new and like-minded people in a relaxed and

friendly setting.

The Festival Fringe – Official Festival partners from Spotify to

Twitter host events around town, open to you across the two days.

Awards Show and After Party – Join your peers from across the

entertainment world to celebrate the year’s best work and meet new

people with a drink in hand on 22 June.


Put your company

in the middle of

the event

With over 15,000 people hailing from over 90 countries in town,

Cannes Lions is the best place for promoting your business to the

industry, while the world looks on.

At Lions Entertainment there are all kinds of opportunities to sponsor

spaces right in the heart of the action – everything from physical and

digital branding to demo spaces and events can be customised to

make your company stand out.

We tailor commercial solutions so that everyone we work with is

perfectly positioned to engage their desired audience. To find out

more about how sponsorship options, just get in touch with the team



Be part of it

There are all kinds of ways to get involved with Lions Entertainment in

2017. Here are just a few of them:

Enter your work: The Entertainment Lions and Entertainment Lions

for Music welcome entries from across the world. To find out more

about the entry process, to get tips for giving your work the best shot

at success or to seek advice from our dedicated Awards team, visit the

Cannes Lions website. Submit your best work by 20 April 2017.

Buy a pass: The two-day pass for Entertainment specialists (which

includes two days of talks, live sessions and events, plus access to the

awards show and after party) costs €1,595 +TVA.

For eight whole days of Lions Entertainment talks and events, plus

access to Lions Innovation and Cannes Lions, you can purchase a

Cannes Lions Classic pass for €3,115 +TVA.



Louise Benson

+44 203 033 4127

+44 791 870 7802


Tiffany Spoden

+44 203 033 4085

Talk to us


Lucy Griffin

+44 207 715 6135


Ed Davidson

+44 203 033 4125



Charlotte Williams

+44 783 756 8171


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