APC - HDS presentation

QUOTATION
APC
REPOSITIONING
CAMPAIGN
March 2017

“Cosmopolitan &
Dynamic”

Hagen Design & Strategy
Hagen Design & Strategy (HDS) is a wellestablished,
result-driven, independent fullservice
agency that has been active on Curaçao
and in the Dutch Caribbean for over 25 years.
The HDS team boasts no less than two hundred
years of combined hands-on experience in
advertising, marketing and communication
strategy and execution.
Seasoned executives and an energetic, professional
staff provide a full spectrum of advertising
and marketing solutions services, including (but
not limited to) branding, campaign management,
and media strategy. Typical HDS projects combine
the use of conventional and new media, that tap
into the agency’s extensive media network and
state of the art online capabilities.
At HDS, we not only help brands to adapt and
survive the ever-changing environment, but help
our clients succeed and thrive in the real world.
The core of the company is made up of creative
talent that produces successful, innovative,
unique and cutting edge work. Our team members
include strategists, artists, technologists,
writers, and project managers.
The long list of clients HDS has successfully
served, cover a wide range of industries,
including:
• Banks and financial institutions
• Aviation industry
• Tourism industry
• Government agencies
• Non-profit organizations & NGOs.
Media strength
Our aim
At HDS we continuously strive for excellence in
creativity, product and service, while at the same
time delivering value and quality above and
beyond expectations. As a full-service agency, we
are committed to being a trustworthy and responsive
partner to our clients. The hands-on approach
of our executives, designers, account managers,
media handlers and support staff, is our guarantee
for success and complete client satisfaction,
resulting in strong and long-lasting relationships.
Strategic alliances
HDS is committed to strategic partners, enabling
the agency access to powerful third-party marketing
data and expertise in the fields of quantitative
and qualitative research. Our alliances have
proven effective and successful in several largescale
campaigns.
At your service
With our vast experience, expertise and use of
modern technology, we are uniquely able to
provide all possible output required for complex
and holistic multi-media projects, such as:
• Print media
• Signage
• Online media creation and management
• Media planing and placements
• TV and radio productions
• Website design and development
• Graphic design
• Strategic concepts and branding
We have a vast media network, a strong media
handling capability and a solid relationship with
all TV-, radio-, newspaper-, magazine-, billboardand
cinema outlets on the islands of the Dutch
Caribbean. Within this market we are able to get
any communication and marketing message out
in any form through any medium. Due to our
long-term contacts with suppliers and media
houses we are able to offer competitive third
party prices to our clients.

The Team
Hans Hagen,
CEO / Creative Director
Years of experience: 32
Years with firm: 11
David Serphos,
Marketing & Communication Strategist
Years of experience: 27
Consultant
Ursela Wefer,
Account Manager
Years of experience: 16
Years with firm: 7
Karena van der Veen,
Senior Graphic Designer
Years of experience: 26
Years with firm: 9
Alejandro Coronado,
Web Builder & -designer
Years of experience: 17
Years with firm: 4
Jesús Duke,
Designer
Years of experience: 9
Years with firm: 2
Monique Hagen,
Special Projects Manager
Years of experience: 15
Years with firm: 8
Ashley Sambo,
Media Department / Traffic Manager
Years of experience: 23
Years with firm: 10
Francis O’Connor,
Digital Marketing & Content Creator
Years of experience: 3
Years with firm: 1
Maike Martinez-Glaudemans,
Administration and Financial Support
Years of experience: 13
Years with firm: 3
Repositioning APC
APC is looking for a creative concept that in a clear and powerful way conveys
to its target audiences its desire to position itself as “Relentlessly Innovative”.
APC is well known as a solid financial institution. This reputation can be used as a
rock-solid stepping stone so that it can confidently present itself to the market as
THE financial institution that markets and appeals to modern, dynamic and driven
individuals. These people enjoy life, are tech savvy, health- and environmentally
conscious, travel the world and aim for a future where time, space and money
are no limiting factors.
APC wants to distinguish itself from its competitors by creating new
market space and pursuing a strategy of innovation and approachability.
By applying modern tools and technology it aims to become the industry leader
and trendsetter when it comes to pension- and investment products and services.

“Confident &
Entrepreneurial”

“Bold &
Creative”

Price quotation
HDS will deliver a full-scale concept for APC’s desired ‘ Relentlessly Innovative’ repositioning campaign.
Our extensive description of the strategic approach will include the following:
• Creative concept
• Campaign elements
• Slogans
• Visualizations
• Social media strategy
• Online marketing strategy
• Definition of target audiences
• PR & events
• Price overview with a detailed
breakdown of all relevant expenses
The concept presentation will cost NAF 7.500 excl. 6% OB.
Project timeline
Two timelines are visualized here below depicting the preparation phases of the campaign.
Project Timeline 1 represents what is indicated in the creative brief.
Project Timeline 2 includes a focus group session with the purpose to research the respondents’ towards
the campaigns’ message and creative. As HDS deems it of importance that the campaign is tested
in advance, this illustrates that it will not affect that the launch date.

All materials supplied for this proposal, remain the property of Hagen Design & Strategy until an agreement
has been reached about the proposal. All materials are protected by copyright © to Hagen Design & Strategy.
Materials can only be used for third parties after written permission by HDS.