PORTFOLIO Gworkshop - JLGE
José Luis Garcia Eguiguren Portafolio
José Luis Garcia Eguiguren Portafolio
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GWORKSHOP<br />
PACKAGING DESIGN & BRANDING
Since the start of my carrer I<br />
have worked on several projects<br />
around the world, from big<br />
clients in China to small clients<br />
in the Americas. i have been<br />
challenged to create brands<br />
with unique and diverse<br />
perspectives, for both national<br />
and international markets.<br />
I have had the opportunity<br />
to use fresh and unique<br />
approaches, enabling me<br />
to grow into the innovative<br />
entrepreneur that I am today.
15<br />
International<br />
Design Awards<br />
40th, 41th, 42th, 43th, 44th Annual of the<br />
International Creativity Awards // USA<br />
01 Platinum Award (best in the category)<br />
04 Gold Awards<br />
05 Silver awards<br />
Pentawards // EUROPE<br />
01 Silver Award<br />
01 Bronze Award<br />
AIGA // USA<br />
01 Award of Design Excellence<br />
65<br />
Book Publications<br />
The Package Design Book 3 // UK<br />
Packaging Design // China<br />
Good Idea // Germany<br />
Pack Age 1 , 2 & 3 // USA<br />
The Big Book of Packaging // USA<br />
Packaging the Brand // USA<br />
Eat & Drinks Graphics // Spain<br />
Magic Graphics // Spain<br />
Liquid Packaging // China<br />
Top Graphic Design Series // China<br />
Bottles and Cans // USA<br />
Magic Branding // China<br />
Forty One // USA<br />
Marca Registrada // Ecuador
Education<br />
Masters in Packaging Design<br />
Elisava Escola Superior de Disseny,<br />
2009-2010, Barcelona - Spain.<br />
BFA in Fine Arts<br />
Kansas City Art Institute,<br />
2002 - 2005, Kansas City - USA<br />
Universidad San Francisco de Quito<br />
2001 - 2002, Quito - Ecuador.<br />
Scholarships & accomplishments<br />
Scholarship at the Kansas City Art Insititute<br />
May 2002-2005, Kansas City USA.<br />
Dean’s list, Kansas City Art Institute<br />
August 2002, May 2005, Kansas City - USA.<br />
Exchange program Scholarship<br />
USFQ, August 2002-2003, Quito - Ecuador.<br />
Dean’s list, Universidad San Francisco de Quito<br />
August 2001 - May 2002, Quito - Ecuador.<br />
Experience<br />
<strong>Gworkshop</strong> Design<br />
CEO and Creative Director<br />
2011 -2017, Quito - Ecuador<br />
Mediterraneo Comunicación<br />
Creative Director<br />
2005 - 2009, Quito - Ecuador.<br />
Starbucks Coffee<br />
Graphic Designer Intership<br />
2005, Seattle - USA.<br />
josé luis<br />
garcía e.<br />
Phone: (593) 2.226.3053 | 2.244.2435<br />
Cellphone: (593) 99.500.0125<br />
Email: jgeguiguren@gworkshopdesign.com<br />
website: www.gworkshopdesign.com
08 // Inca’s Treasure<br />
12 // Wajuko Infusion<br />
14 // Star Trade Coffee<br />
18 // Signature Estates<br />
20 // Ethnisnacks<br />
22 // Inkari Tea drink<br />
24 // Gordon Ramsay<br />
PAC
K26 // Xploit Brandbook<br />
28 // Intelligent Nutrition<br />
30 // Mixed Emotions<br />
31 // Montañes Coffee<br />
32 // Sunny Side<br />
34 // Mamma Quinoa<br />
36 // Key Sex Toys<br />
40 // Royal Gelatin
08<strong>PORTFOLIO</strong><br />
Inca’s Treasure<br />
Ecuador 2015<br />
Silver Award - International Creativity Awards<br />
Inca ‘s Treasure is a brand thats is represented<br />
by the Andean cosmovision. This concept<br />
believes that the spiritual world, human world<br />
and the Pachamama (Mother Earth) , are a<br />
universe that are permanently related. This<br />
whole view of nature is to Andean culture, a<br />
living being. Man has a soul, a life force and so<br />
do all plants, animals and terrain. Since man is<br />
nature itself he does not dominate, nor does<br />
he seek to dominate. Life and existence in<br />
nature is a moment in time.<br />
This bold and striking approach will help us<br />
to expand the product line over time. We are<br />
able to use this matrix as a plataform to keep<br />
the brand stylish and fresh. This unique and<br />
complex system will allow us to develope a<br />
pictographic language that will be applied in<br />
each product.<br />
The logo and patterns used for this project<br />
are an abstraction of the matrix of the Andean<br />
cosmovision. It is generated by a circle with<br />
horizontal and vertical stripes, representing<br />
the three mentioned concepts. The matrix<br />
allows us to generate pictorial patterns that are<br />
transformed into graphic imagery.<br />
Explanation<br />
Spiritual world<br />
Human world<br />
Pachamama (mother earth)<br />
Example pattern<br />
Logo
GWORKSHOP DESIGN
10<strong>PORTFOLIO</strong>
GWORKSHOP DESIGN
12 <strong>PORTFOLIO</strong>
Wajuko Teas<br />
Ecuador 2015<br />
Silver Award - International Creativity Awards<br />
Wajuko is a brand of guayusa teas in Ecuador.<br />
The Owl, it became the night watchman and<br />
main symbol of this range of products.<br />
The owl is presented illustratively and it’s<br />
surrounded by guayusa trees that grows in<br />
the Ecuadorian Amazon. By the use of color<br />
we differentiate each of the flavors this brand<br />
posses. This product line is able to expand<br />
over time in order to introduce new products<br />
into the market.<br />
GWORKSHOP DESIGN
14 <strong>PORTFOLIO</strong><br />
Star Trade Coffee<br />
USA 2013<br />
Gold Award - International Creativity Awards<br />
Bronze Award - Pentaward<br />
Our assignment was to create an oustanding<br />
packaging line. By utilizing images that<br />
suggest the coffee’s place of origin, we<br />
created a bold and stylish coffee bag.<br />
The name of each coffee bag is dictated by<br />
it’s location. Star Trade Co. is a fair trade<br />
company that pays the right price for the<br />
best coffee beans in the world.
GWORKSHOP DESIGN
18 <strong>PORTFOLIO</strong><br />
Signature Estates<br />
India 2015<br />
Bronze Award - International Creativity Awards<br />
Signature Estates was born in India over<br />
100 years ago. This veteran tea growers<br />
and producers decided to launch their own<br />
worldwide brand.<br />
The packaging communicates global design<br />
with the product’s place of origin (India) .<br />
Each different flavor is presented with it’s<br />
own unique identity that illustrates its flavor<br />
and ingredients.
GWORKSHOP DESIGN
20<strong>PORTFOLIO</strong>
EtniSnacks<br />
Ecuador 2016<br />
The andean lupinis were an ancient product<br />
that is eaten in the Highlands region of<br />
Ecuador. It has a high protein content which<br />
has drawn the attention of international<br />
markets.<br />
GWORKSHOP DESIGN
22 <strong>PORTFOLIO</strong><br />
INKARI<br />
USA 2017<br />
Inkari is a beverage company that uses<br />
natural latin american ingredientes in order to<br />
produces the best infusion teas.<br />
Inkari represents the rediscovery of the Inca<br />
warrior. Through the mixture of stereotypes of<br />
pre-Inca masks with the mission statement of<br />
this brand, we created this unique characters<br />
that embraces its place of origen with its main<br />
ingredients. This unique proposal emphasizes<br />
how important is to return a percentage of it’s<br />
sales to the conservation of the Amazon and<br />
the native animals in Ecuador.
GWORKSHOP DESIGN
24 <strong>PORTFOLIO</strong><br />
Gordon Ramsay<br />
Spain 2010<br />
Gold Award - International Creativity Awards<br />
Our assignment was to create an elegant<br />
product-line for the world renowned<br />
and Michelin Star chef Gordon Ramsay.<br />
I used a clean and sophisticated design<br />
that emphasized the typography and<br />
photography, as differentiating elements.
GWORKSHOP DESIGN
26<strong>PORTFOLIO</strong><br />
Xploit Brandbook<br />
Ecuador 2015<br />
Xploit is a multi-brand company that focuses<br />
on action sports and urban lifestyles. This space<br />
offers products from top brands around the<br />
world. Their perspective emphasizes activities<br />
that connect with the contemporary consumers.<br />
In this brandbook, we revitalized the values <br />
and pillars that connect the consumer with<br />
the products. With the use of this manual, the<br />
brand continues to grow and maintain their<br />
revolutionary vision.
GWORKSHOP DESIGN
INTELLIGENT<br />
NUTRITION<br />
Intelligent Nutrition<br />
Ecuador 2017<br />
I was in charge to develop the new brand<br />
protein suplements IN. In this particular<br />
project I created a brands system that<br />
portraits the main benefits of the products.<br />
We the use of neon colors contrasted with<br />
the dark purple background, I was enable to<br />
create a unique color pallete that will pop up<br />
from the brand competitors in the shelf. This<br />
product line consist in more than 15 sku.
GWORKSHOP DESIGN
30<strong>PORTFOLIO</strong><br />
Montañes Coffee<br />
Ecuador 2016<br />
Montañés is a specialty Arabica coffee;<br />
cultivated, selected and roasted by<br />
craftsmen on organic farms in the southern<br />
highlands of Ecuador, which is one of the<br />
single-origin coffees most characteristic<br />
and desired in the world.<br />
A character was illustrated that carries<br />
the main idea of the brand, and through a<br />
system of stickers, a wide range of products<br />
is aligned for its brand architecture.
Mixed Emotions<br />
Ecuador 2011<br />
Gold Award<br />
International Creativity Awards<br />
The idea of this project is to sell<br />
emotions through a product. I selected<br />
a concoction of different flavors and<br />
vodka. Each bottle expresses emotions<br />
such as love, sadness, happiness, fear<br />
and anger. The Mixed Emotions cocktail<br />
evokes a feeling and changes your<br />
attitude according to your preference.<br />
The spiral structure forms two straws<br />
that invite the consumer to visualize how<br />
the liquids combine as they drink.<br />
Two tiny mechanisms outline the straws<br />
at the bottom of the container allowing<br />
air to enter, hence permitting the<br />
customer to absorb the liquid. The cap<br />
provides an air-tight seal while the front<br />
panel, invites the consumer to drink, the<br />
back panel depicts phrases to illustrate<br />
the customer’s experience. Because of<br />
its design, the consumers can dance,<br />
jump, go wild or do whatever they<br />
please without worrying about spilling<br />
their drink or breaking the bottle.<br />
GWORKSHOP DESIGN
32 <strong>PORTFOLIO</strong><br />
Sunny Side<br />
Ecuador 2016<br />
The main idea was to potentiate the primary<br />
benefit of each product to differentiate the<br />
product from the competition. In addition,<br />
we took pictures was used to describe the<br />
composition of each product. The bag has a<br />
window so you can see the real product.
GWORKSHOP DESIGN
34 <strong>PORTFOLIO</strong>
Mamma Quinoa<br />
Ecuador 2017<br />
Mamma Quinoa is a new brand of products<br />
responsable for developing products based<br />
on quinoa. We create a graphic line that can<br />
be expandable over time, each category of<br />
products has its own image. The main idea is<br />
to represent a line of healthy products that go<br />
with the worldwide trend of food.<br />
GWORKSHOP DESIGN
36 <strong>PORTFOLIO</strong><br />
Key Sex Toys<br />
China 2013<br />
Silver Award - Pentawards<br />
Gizmospring, a company in China put us in<br />
charge of developing it’s brand of sex toys.<br />
We incorporated a bold and playful packaging,<br />
mixed with a exciting style.<br />
These products incorporate fun phrases, which<br />
displaces the taboo of these objects. The toys<br />
are popularly sold on four continents around<br />
the world.
GWORKSHOP DESIGN
38 <strong>PORTFOLIO</strong>
GWORKSHOP DESIGN
40<strong>PORTFOLIO</strong><br />
Royal Gelatin<br />
Ecuador 2014<br />
Kraft foods put us in charge of restyling the<br />
famous Royal product line. For more than 10<br />
years this brand has been percieved as old<br />
and out of fashion.<br />
We unified the gelatin with the character in<br />
order to bring to life the main parameters of<br />
the brand. We simplied the packaging with<br />
the use of white space and incorporating the<br />
fruits for a better understanding.
GWORKSHOP DESIGN
I consider traveling to be the<br />
best experience that a graphic<br />
designer could have. Blending<br />
different visions and concepts<br />
opens our minds to new<br />
possibilites, as creative people.<br />
I want to have the opportunity<br />
to bring a fresh perspective<br />
to your studio and blend into<br />
the culture, in order to create<br />
innovative and first class<br />
design outcomes.
josé luis<br />
garcía e.<br />
Phone: (593) 2.226.3053 | 2.244.2435<br />
Cellphone: (593) 99.500.0125<br />
Email: jgeguiguren@gworkshopdesign.com<br />
website: www.gworkshopdesign.com
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