Final recruiting booklet

Positive
Productive
Profitable
Inspiring
High Minded
Supporting
Professional
Enthusiastic
Committed
Aspiring
Successful
Collaborative

Our Mission
To help RE/MAX of Stuart agents reach their potential
and for them to live successfully and abundantly.
Our Vision
RE/MAX of Stuart aspires to be a positive, productive and
profitable company that inspires, develops and supports
high minded real estate professionals fully committed to
their quest for unlimited success!
AWARDS - We are being noticed!
2016 RE/MAX Florida Manager of the Year
2016-2014 Catalyst Broker for RE/MAX LLC
2015 Outstanding Corporate Philanthropist on Treasure Coast
2014 Brokerage of the Year for RE/MAX of Florida
2015-2014 CMN Regional Award for 5 Counties - Top Supporter for 2014
and 2015 to UF Shards Children’s Hospital
2016 & 2014 Momentum Graduate
RE/MAX of Stuart is home to the best of the best sales professionals on the Treasure Coast.
We have been the number one office in Martin County since 1996 in closed sales volume
(based on RAMC MLS data). What does that mean for you? We have a proven track record,
highest level of ethics and professionalism.
IT STARTS WITH A
BELIEF

Our Team
Director of Vision & Opportunity
Jennifer Atkisson-Lovett, Broker/Owner
RE/MAX of Stuart was founded by Mary Ann Villalva in 1980 and was the third RE/MAX franchise in
the State of Florida. RE/MAX of Stuart is locally owned and operated by her daughter, Jennifer
Atkisson-Lovett, who has been with the company since 1995. Jennifer is a two time past President
for The Realtor Association of Martin County and holds several professional designations. Jennifer
has also been recognized by RE/MAX LLC as one of their visionary brokers in the network and was
named a Catalyst Broker since 2014.
Director of Development & Marketing
Keri Burgess, Manager
She strives to help agents achieve their goals. Licensed as a Florida Real Estate Broker, she has been
the Manager of RE/MAX of Stuart for several years. She feels that her purpose at RE/MAX of Stuart
is exhibited through recruiting and maintaining retention, while also providing a strong focus on
training. She provides this by sharing her secrets of success, therefore teaching agents exactly what
steps are needed in order to obtain their goals.
Director of Production & Finance
Assistant Director of Production & Finance
Director of Agent Services & Solutions
Director of Hospitality
Director of Hospitality
Weekend Directors of Hospitality
Deidra Self, Stuart Office Manager
Elizabeth Goodlunis, Palm City Office Manager
Pam Anderson, Stuart
Elizabeth Goodlunis, Palm City
Lynn Bateman, Stuart
Sylvia Blazek & Rachel Riley
Jennifer Atkisson-Lovett Keri Burgess Deidra Self Elizabeth Goodlunis Pam Anderson Lynn Bateman
AN ORGANIZATION
ready to serve you

Health Care
RE/MAX of Stuart now offers their agents Health Care choices.
3 Plan Options
· PPO - Blue Options
· HMO - Blue Care
· HSA - Blue Options with Health Savings Account
We care about protecting our family.
Comprehensive Health coverage for families, with Pharmacy discounts
AN ORGANIZATION
ready to serve you

Brand Power
At RE/MAX, everybody knows
your name. RE/MAX agents
benefit from billions of dollars
invested on brand marketing. With
a presence in almost 100 countries
around the world, the brand
recognition extends far beyond the
United States; it’s global.
RE/MAX of Stuart is one of the
most well known and recognized
RE/MAX offices in the Treasure
Coast area. We have been
serving this community over 35
years!
Nobody sells more real estate than RE/MAX. We’ve held #1 market share
in Martin County since 1996 in closed sales volume (based on RAMC MLS
data). One reason for that: Our Associates combine competitiveness and
cooperation in a way that makes everyone achieve more.
In advertising, RE/MAX has its agents covered. National ads, widespread
online presence, sports sponsorships, more yard signs than anyone and
countless other promotions at the local, regional and national levels. It all
adds up quickly.
“Working with professionals that are knowledgeable, trustworthy
and work as hard as I do, makes for a great workplace
environment aside of the obvious great recognized
brand. RE/MAX of Stuart is my family in Florida.”
-Gail McCallum - Associate since September 1993
BEHOLD A BRAND
that makes a difference

emaxcollecon.com

Let’s compare...
Where do
you want
to be?
THE NUMBERS
SPEAK FOR THEMSELVES!

Global Network
Started in 1973, RE/MAX started revolutionizing real estate on day one! By 1988
RE/MAX became the largest real estate company in Canada, Mexico, and the
Caribbean! Consumers put a high value on large, global brands. RE/MAX is in
more countries, and sells more real estate, than any competitor. That’s a
one-two punch that no one comes close to matching. Currently RE/MAX has
more than 107,000 Associates with over 7,100 Offices.
The global.remax.com site is a true game-changer. It connects agents,
properties, buyers and sellers all over the world. Think of the referral power -
outgoing and incoming - of having RE/MAX colleagues in nearly 100
countries.
Even if you never meet a global buyer or seller, the network’s international
presence gives you a leg up in your listing presentations. Sellers want to know
their property is getting the widest exposure possible. And no one can match
the global exposure you offer.
global.remax.com
“18 years ago I decided that the only real estate company I
would work for was RE/MAX of Stuart. I love the RE/MAX
concept and felt that it was the right fit for me. The office
support is the best in the business. The brokers, managers,
office staff, the RE/MAX brand and #1 company in Martin
County, helps me be the best I can be.”
-Colleen Sample - Associate since 1977
THINK MORE THAN
just big, think global

Education
RE/MAX University (RU) grew
out of the revolutionary RE/MAX
Satellite Network (RSN). There
was nothing like it in the industry,
and RE/MAX has been on the
leading edge of video and
education ever since. RU offers
more than 1,000 on-demand
videos on just about any aspect
of real estate you can imagine.
At RE/MAX of Stuart we believe
the more you learn, the more you
earn!
Our Broker is certified by some of
the best Real Estate Training
providers.
FOCUS ON A SMARTER

Education
At RE/MAX of Stuart… Start off right!
· Mastery of the Real Estate
business
· Quest for Success/Momentum
Training
· Accountability partner for you
· Monthly trainings
· Sales meetings
· Mastermind brainstorming
sessions
· Group trainings
· Technology training
· Identify classes that work for you
to reach your goals and customize
an exclusive program
· Keri Burgess has FREE coaching
sessions with many of our agents
successfully increasing their annual
income… look at Glenn’s results.
COURSE FOR YOUR SUCCESS

Design Center
MARKETING
at your fingertips

LeadStreet
Consumers put a high value on large,
global brands. RE/MAX is in more
countries, and sells more real
estate, than any competitor. That’s
a one-two punch that no one comes
close to matching. Currently RE/MAX
has more than 111,000 Associates, in
over 7,200 Offices and over 100
Countries.
At RE/MAX of Stuart we
understand that you’ve worked
hard for your leads. All sign
calls, print ad calls and internet
leads are immediately directed
to the listing associate;
yielding our Associates more
double-sided sales.
The www.remax.com site is a true
game-changer. It connects agents, properties, buyers and sellers all across the
country. Also each sales associate receives a mobile responsive website to
attract and manage leads directly linked to the power of remax.com. Also your
own personalized app.
Even if you never meet a global buyer or seller, the network's international
presence gives you a leg up in your listing presentations. Sellers want to know
their property is getting the widest exposure possible. An no one can match
the global exposure you offer.
“In 2015 I made over $30,000 with RE/MAX of Stuart floor
and LeadStreet leads. It doesn’t make your business, it’s
the icing.”
-Mark Mullaney - Associate since 2012
ENVISION
free and easy leads

Winning Team
It’s said that you’re the average of the five people closest to you. Who do you spend
most of your time with? For agents with us the entire 12 months of 2016, our average
commission was $148,000 and 22 sales in 2016! NAR is only $39,200 in 2015!
The people we surround ourselves with inevitably influence our behavior - and our
success. Bad attitudes bring us down and good attitudes help us achieve more.
In a real estate context, working alongside productive agents can have a huge effect on
your career. It creates a climate that brings out the best in everyone. Does that sound like a
team you’d be part of?
In 2016, 44 of our Associates reached a Club Award Level.
10 Executive Club Level ($50,000-$99,999)
27 100% Club Level ($100,000-$249,999)
5 Platinum Club Level ($250,000-$499,999)
1 Chairman’s Club Level ($500,000-$749,999)
1 Titan Club Level ($750,000-$999,999)
Starting off? We also offer Team Member opportunities. Per year, we carefully select two
to three agents with new licenses.
$1,000,000 gross
commission in all
years at RE/MAX
$10,000,000 gross
commission 10
years with RE/MAX
$3,000,000 gross
commission 7 years
with RE/MAX
$20,000,000 gross
commission 20
years with RE/MAX
ENVISION A TEAM THAT
SHARES YOUR DRIVE

Making a
Difference
Every minute, 62 kids enter a Children’s Miracle Network Hospital for
treatment. That’s 10 million kids a year, and a lot of scary moments for
them and their families.
RE/MAX Associates have donated
over $147 million to the cause
since 1992. And this isn’t a big
corporate check - it’s the combined
contributions of literally tens of
thousands of individuals and
offices. As of 2014 RE/MAX has
helped 17 million children. RE/MAX
is one of the biggest supporters of
CMN Hospitals.
RE/MAX of Stuart was honored
as the Outstanding Corporate
Philanthropist for the Treasure
Coast in 2015. The owner, staff
and agents, all contribute to the
Treasure Coast community and
are recognized by receipt of this
special award.
Ask yourself whether this is an effort you’d want to be
connected with.
Just a few of our community activities!
· Hibiscus Children’s Shelter
· Treasure Coast Children’s Museum
· Garden Club
· Junior League of Marn County
· Children’s Miracle Network
· Habitat for Humanity
· House of Hope
· Stuart Women’s Club
· Ausm Awareness
· River Coalion
· M.C. Library Foundaon
· Marn County Schools
· Dogs and Cats Forever
· Humane Society Treasure Coast
· American Red Cross
· Susan G. Komen Foundaon. · Outward Bound
· American Heart Associaon
IMAGINE CHANGING
AND SAVING LIVES

Events
R4 covers virtually ever aspect of real
estate. There are dozens of educational
sessions and top producer panels. You
come away from it with all sorts of new
ideas and contacts. It’s well worth the cost
of traveling to Las Vegas.
Nearly 8,000 Affiliates from 95 countries
attended the 2016 R4.
One thing to note about R4 is that it
features A-list industry speakers at no
additional charge. Last year’s annual
At RE/MAX of Stuart we
encourage attendance at
local, national, and
international conferences.
We also organize some of
the best in-house social
and educational events of
any Brokerage!
convention featured Jay Leno, Mel Robbins, Brian Buffini, Patrick
Lencioni, General Stan McChrystal & Lady Antebellum. They were
unbelievable!
Save The Date: The 2017 R4 will be February 27 - March 2nd at the
Mandalay Bay Resort & Casino.
Our RE/MAX of Stuart organizes many fun and interesting events
through out the year! These events include: happy hours, sales contests,
family bbq, bowling parties, sales rallies and an amazing holiday party!
EXPERIENCE EVENTS THAT
REDEFINE REAL ESTATE

Reasons to Join
1. #1 Market Share in Martin County plus two locations to serve your
customers, our agents average 22 closed transactions and over
$148,000 in average commission in 2016!
2. Customized Agent Development program - Quest for Success
3. One-on-one training and coaching at no extra charge
4. State of the art technology with appFiles for paperless transactions
for you and your customers, and an office intranet via Wolf Connect
5. FREE leads from remax.com, tcpalm, the real estate book and floor
time
6. RE/MAX online tools; free mobile ready web page, marketing tools
and client database
7. No Transaction Fees or additional brokerage fees to your customers
8. Broker/Owner committed to your success with over 20 years of
experience
9. Non competing Broker and Manager
10. Full support staff with an office that is open seven days a week
TOP 10 LIST

Your R.O.I with
Ask yourself this question:
If you joined RE/MAX of Stuart and the following programs were available to you for your use, just
how many additional transactions would these programs create for you?
Avg. Income / Sale $_________________
Advantage Projected # Average
of Transactions Income/Sale $ Dollar Value
1. Tom Ferry - Break thru by design ____________ ____________ ____________
(Break through By Design)
2. Brian Buffini - Peak Producers Course____________ ____________ ____________
(Peak Producers Course)
3. Quest for Success ____________ ____________ ____________
(Agent Development Program)
4. Mastermind Groups ____________ ____________ ____________
(Coaching & Accountability)
5. Learn via RE/MAX University ____________ ____________ ____________
(Online & OnDemand Training 24/7)
6. remax.com & remaxcollection.com ____________ ____________ ____________
(global.remax.com)
7. National Advertising ____________ ____________ ____________
(TV, Web, Radio & print)
8. RE/MAX Design Center ____________ ____________ ____________
(Flyers, Virtual Tours, Brochures & Personal Marketing)
9. RE/MAX Leadstreet ____________ ____________ ____________
(Free leads, free website, database & drip email campaigns)
10. RE/MAX Name Brand Recognition ____________ ____________ ____________
(The Powerful RE/MAX Brand)
11. Direct calls to Listing Agent ____________ ____________ ____________
(11-13 Calls Per Listing per NAR)
Total ____________ ____________ ____________
Now ask yourself the queson: What would you do with that extra money?
IS IT THE INVESTMENT

Investment
What will my investment be to build my business?
What is my return on investment?
This decision might build the business and future I want
Annual Investment
RE/MAX International Annual Franchise Dues $400
Monthly Investment at 100% Commission Plan*
Home Agents $1,215+
Triple Office $1,350+
Double Office $1,450+
Private Office $1,700+
Monthly Investment at Split Commission Plan (70/30)
Must qualify and splits vary based on production. $258
RE/MAX Franchise Fee 5%
Initiation Fee (includes first year dues & agent start up kit) $1,000
Security Deposit $500
Includes: reception services, deal doctor, training sessions, sales meetings, general
work space for home agents at all locations, conference rooms, access to office
equipment including computers and printers, full accounting and reporting of
finances and performance, and so much more.
OR THE OPPORTUNITY

Getting Started
Our new member orientation will get you situated quickly and
efficiently.
You will be trained on office procedures and all equipment at your disposal.
You will be introduced to the entire staff.
You will be provided with our Office Policy & Procedures and various
technology guides.
All company forms will be provided and explained to you.
We will assist you in preparing your RE/MAX profile on Main Street, the
associate only website for RE/MAX associates.
You will be trained on the office communication systems.
You will be given a tour of the office.
Remember each member of our staff is here to assist you every step of the
way, making sure you can continue to provide outstanding service to your
customers.
“RE/MAX of Stuart has been my home for years, providing
exceptional support, ongoing education and all I need for
professional growth.”
-Donna Banister - Joined 2000
ENVISION A TEAM THAT
SHARES YOUR DRIVE

Our Values
· Take the high road.
· Collaborative, professional and enthusiastic environment.
· At RE/MAX of Stuart, you’re in business for yourself, but not by
yourself.
· Customized coaching and mentoring to support our agents
success.
· Strong and stable company with a 35 year legacy of success.
Our Beliefs
· We believe if we help enough agents get what they want, we will
get what we want.
· We believe that the more you learn, the more you earn.
· We believe in dreaming big, working hard, staying focused and
surrounding yourself with good people.
· We believe that it must be a win-win or no deal.
· We believe there is no growth without discomfort.
· We believe that success is the result of hard work
IT STARTS WITH A
BELIEF

Questions for you...
1. Do you have a business plan?
2. What does happiness look like?
3. “This business is______________________”
4. What am I looking for from a Broker - Company?
5. If I hit my financial goal how does that change my life, what does
that mean?
6. What kind of people am I surrounded by?
7. Why am I in the Real Estate Industry?
8. How do I feel that being associated with a top company and
surrounded by top producers can help me kick start my business?
9. When was the last time I had real estate training?
10. Can I close someone?

Sample Calendar
MARKETING
at your fingertips

Positive
Productive
Profitable
Inspiring
High Minded
Supporting
Professional
Enthusiastic
Committed
Aspiring
Successful
Collaborative