Spring 2017 Issue 5
7 Instagram Tips for Your Business
by Karen Swyszcz, www.makinthebacon.com
In this Issue:
Instagram is just one of the many social media platforms that can be used
for your business. However, it’s important to note that not all social media
platforms are created equal. If you are looking to add Instagram to your
social media toolbox, here are some tips and tricks on how to effectively
use this platform for your small business.
1. Have a separate Instagram account for your business.
It seems quite obvious, but more often than not, I see a significant amount
of personal photos (pets, family) on small business accounts and not many
photos having to do with their actual business. I am not saying you can’t put
ANY photos of your pets or kids - just do this sparingly. People are
following your account because they want to know more about the
business, they are interested in your service and/or products, they are fans
of your products, your work - the majority of photos should be about that
and not so much about your family, unless your business is pet/family
2. Make that separate account an Instagram Business account.
Facebook owns Instagram, so you need a Facebook account. More
specifically you should have a Facebook Page set up for your business, so
Instagram can link to that and not your personal profile page. Having an
Instagram Business account provides you with some basic analytics about
your post and account such as what time of day your followers are usually
on and the demographic of your followers. Knowing this can help you plan
3. Use Instagram Marketing Platforms such as Later or Planoly to
curate your feed.
This is a great tool to visually plan your photos before they are posted.
Content and photos can be drafted and scheduled well in advance. It’s
important to note that these platforms do not automatically post for you.
Grum is a platform that enables you to schedule and automatically post on
Instagram, but only from your desktop.
7 Instagram Tips for Your
Suhair Al Bashir
Is the Housing Market
Going Down Anytime
Choosing Canada as a
Teresa (Terri) Slack
Tips on How to Create
Team Engagement and
7 Instagram Tips for Your Business (cont’d)
4. Take advantage of the features Instagram offers.
Use Instagram Stories and Instagram Live as ways to engage more with your followers. The latest feature is the multiple
photo option where you can select up to 10 photos to upload in a single post. This is a great way to showcase how a
product is made, multiple products/services or the launch of a new product/service.
5. Out of all the social media platforms, Instagram enables you to use the most hashtags, which is 30.
Take full advantage of that. It’s important to note that you should try and use hashtags that are popular enough that people
are using them while they search but not too popular so that it’s impossible for your post to be seen. The recommendations
will vary when it comes to the hashtag range. Anything from tens of thousands to several hundred thousand hashtags is a
good ballpark figure.
6. Create a hashtag specifically for your business.
You can search for this hashtag to see if people are mentioning your business.
7. Cross promote your Instagram posts.
Cross promote to your other social media accounts for a wider reach. The cross-promotion can also be used to notify those
particular followers that your business is on Instagram, if they aren’t already aware of this.
Instagram enables you to tell an authentic story about your business in a visually appealing way and
connect with your customers on a more personal level. Is Instagram part of your social media
Why or why not?
Is the Housing Market
Going Down Any Time
By Suhair Al Bashir, www.suhairalbashir.ca
This has been the question that people who are interested in home
ownership but cannot afford buying have been asking for the last few years.
When is this real estate bubble going to burst? This was another question
that public and experts are questioning. The true question is: Is what we are
experiencing really a bubble? And, is the real estate market in Canada and
Ontario a fragile financial sector?
There is no doubt that the very low interest rates and the regulations allow
easier access to mortgage financing which resulted in more people being
able to enter the real estate market. Does this mean if interest rates
increase –which may happen by the end of 2017- and tightening the
mortgage regulations will result in price decline?
Simply, the answer is NO. What will happen is that sales will decline but not
Prices won’t go down because of the high demand and lack of supply
especially for detached homes located in the Greater Toronto Area and the
Golden Horseshoe. This lack of supply means that it is a seller’s market.
As a result, anyone in the market to sell a home in the GTA or the
surrounding areas, including Niagara, Hamilton, Halton, Peel, York and
Durham, shall expect a strong demand. This should translate into higher
Is the Housing Market Going Down Any Time Soon?
There are many factors causing the high demand:
• Immigration is one.
• Lack of new projects focusing on building detached homes where developers
and builders tend to build vertically instead of horizontally.
According to the Canadian Real Estate Association (CREA):
• National sales are forecast to drop in 2017 by 3.3%, compared to the
• Home sales to decline in Ontario by 2.7%.
In addition, statistics shows that:
• Home prices increased close to 28% last February compared to the same
month last year.
• And increased 1% more from January 2017.
If anything will happen in the future of the housing market, it will be stable prices and
lower percentage increase.
If you can afford to buy now, it’s the time to make money investing in real estate.
Your investment will go up 20% in one year and it could be less in other years. But as
long as there is demand, people will be making money in real estate.
Choosing Canada as a Higher Education
by Grace Nasralla, www.ed2all.ca
Education takes a person to a new realm of knowledge and understanding.
It leaves its traces in the mind and its effects get reflected in its
pursuer’s life. In our day and age, education has become a must have in
order to find a well-paid job or to gain status in society.
Higher Education has evolved and high school graduates are now faced
with the dilemma of choosing one career path out of hundreds of options
presented to them by higher education institutions. And to add to the
frustration, they have to choose a higher education institution that is
credible and that is worth the investment in their education.
Choosing a Canadian
higher institution will not
only provide a credible,
path, but it will also provide
International students with
a life-changing experience.
Getting exposed to a new
culture, lifestyle, food,
climate and language will
contribute richness to their
life journey and will allow
them to accept diversity
and give them the ability to
work with others different
than their race or ethnic
Why should International Students choose
Canada over other countries:
1. Nature in Canada is beautiful and despite
the cold weather in winter, one still gets to
enjoy four distinct seasons of the year.
2. Canada is multicultural. International
Students get to find a community that
shares the same culture and traditions
whenever they feel homesick.
3. Canada has an excellent health care
system that provides every community
with peace of mind. There are hospitals in
every city that are ready and equipped to
receive patients and deal with diseases
and emergency episodes of epidemics.
4. International student education has been
made a priority for the Canadian
Government. As per Canada’s
International Education Strategy,
expectations are to double the number of
full-time international students to 450,000
5. By the end of an International Student’s
educational journey in Canada they will
get an internationally-recognized
certificate or degree. Canada prides in
providing education that is equivalent to
United States and Commonwealth
6. Compared to the U.K., Australia, New
Zealand and the U.S., Canada offers the
lowest tuition rates for International
Tips on How to Create Team Engagement and Loyalty
by Teresa (Terri) Slack, www.financly.ca
Being valued as a human being and not just a job function creates for our employees the feeling of being appreciated. Here
are a couple of examples of staff interactions that can either create loyalty or destroy it.
My receptionist calls in 'Terri, my daughter is sick she has a fever of 102. I can't come to work today.' My response is 'your
family comes first. Does she have any other symptoms?’ We chat a bit; I put her at ease letting her know it is ok. Then I ask
about her work, is there anything pressing she needs me to get handled. Has she called her back up yet? Deal with the
human first then the job function.
My designer comes to me looking very nervous. 'Terri, I screwed up. I don't know how it happened but we have the wrong
tile throughout the main floor of a home.' In my head: Yikes! The cost to fix this will be huge! How did we miss this? What
happened in our quality control check? This designer never makes mistakes like this. It all runs through my head but out of
my mouth comes 'Hey, it's OK we are all human. We make mistakes. Let's get this fixed for our customer and then let’s look
at how it happened'. I see him physically relax and breath. He knew I had his back and would stand beside him in this error.
Tips on How to Create Team Engagement and Loyalty (cont’d)
These are just 2 simple examples of how you can treat your employees in a way that shows them you care about them as
human beings. Both conversations could have gone very differently. Over the years, I have heard managers respond to
these very common occurrences in very different ways.
• How would you respond?
• Would your response leave the employee feeling valued and appreciated or would they feel demoralized and
• Would they love their job so much that they go the extra mile for the team when it is necessary?
When I was a little girl my father taught me The
Golden Rule 'Do unto others as you would have them
do unto you'. This has been a guiding principle in my
life. I always ask myself how I would feel if I were in
his/her shoes. How would I want to be treated if that
was me on the other side of the desk?
Golden rule thinking can lead to great success within
your team and your organization. It is about having
empathy for another human being.
This does not mean you don't determine the cause of
the error or that you allow your people to work or not
work when they feel like it. It is about finding the right
opportunities to show your team you
actually care and you are flexible to their needs.
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