XCEEDmagazine_embeded

IN ASSOCIATION WITH
PRESENTED BY
April 2017
Meet the industry leaders covering the latest hot topics
visit www.xceedconference.com/speakers
FinTech market
in Central and
Eastern Europe
CEE is ripe for FinTech innovation!
The first finance and FinTech event in Central and
Eastern Europe organised by financial institutions for
financial institutions.
30 C-LEVEL EXECUTIVES
10 INNOVATION SHOWCASES
11 CEE COUNTRIES
50 FINANCIAL INSTITUTIONS
150 DECISION MAKERS
BELGRADE
17-19 MAY 2017
April 2017
xCEEd Magazine

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Welcome to xCEEd2017
What is xCEEd?
Our three-day event is a mix of keynote sessions from UK leading
banks, insight from regulators, interactive panel debates and live
demonstrations from UK’s hottest FinTech start-up, covering a range
of topics; from user experience to AI and Blockchain.
Accompanied by a buzzing exhibition hall full of the latest in FinTech
innovation and the crème de la crème of UK’s industry, this is a unique
opportunity to tap into domain expertise from UK’s professionals with
proven use case experience at the forefront of digital banking.
xCEEd, will introduce banks, insurers, regulators, telcos and retailers from the region with
UK’s FinTech pioneers - each at the cutting edge of digital transformation in UK banking -
to provide a blueprint of how to plan and execute your digital transformation projects and
set a winning agenda for your FinTech ambitions.
IN ASSOCIATION WITH
EXHIBITORS
PARTNERS & ASSOCIATIONS

FinTech is the answer,
but what
is the question?
Technology has been making its way into our
business for years, however, particularly the
finance sector has never experienced the speed or
volume of new changes and innovation that is
currently coming to market.
Fintech (financial technology) is one the most
dynamic and fastest growing sectors in Europe, but
the hardest to get right. Adopting technologies but
also methodologies and philosophies dedicated to
creating and disrupting businesses is not a “natural
fit” for traditional, risk averse, fast follow financial
services companies.
REGISTER NOW FOR xCEEd, CEE’s ONLY TEACHING FinTech CONFERENCE
www.xceedconference.com
xCEEd is the only FinTech conference dedicated to
providing financial service companies from
Central and Eastern Europe (CEE) with “hindsight
benefit” from the world’s FinTech capital- United
Kingdom.
xCEEd, presented by Paneleven in partnership
with the UK’s Department of International Trade
(DIT) and Emerging Payments Association (EPA),
will become the annual discussion point for the
entire CEE FinTech community.
Best of the Best
Taking place in May 2017 in Serbia’s capital
Belgrade, xCEEd, will introduce banks,
insurers, regulators, telcos and retailers from
the region with UK’s FinTech pioneers – each
at the cutting edge of digital transformation
in UK banking - to provide a blueprint of how
to plan and execute your digital
transformation projects and create a winning
formula for your FinTech ambitions.
xCEEd Magazine

A thriving community of
payments professionals
EPA connects the payments eco-system, encourages innovation and drives profitable business growth.
The Emerging Payments Association (EPA) is a thriving community of payments professionals whose
goals are to strengthen and expand the payments industry to benefit all stakeholders.
Since 2004 we have been instrumental in helping to connect the ecosystem, encourage innovation and
profitable business growth.
We achieve this by shaping a comprehensive programme of activities for over 100 member companies
with help from our independent board, which addresses key issues impacting the industry.
These include targeted events, conferences, award ceremonies, critical industry projects and lobbying
activities.
+44 20 7378 9890
Colechurch House
1 London Bridge Walk
London
SE1 2SX
www.emergingpayments.org

WHY EXPORT TO CEE?
Central and Eastern Europe countries include: Serbia, Poland, Czech Republic,
Slovakia, Bulgaria, Romania, Croatia, Slovenia, Bosnia & Herzegovina,
Montenegro and Albania.
Population (15-44 years old) [m]
GDP per capita [EUR]
Net FDI inflow as a % of GDP
Smartphone penetration
Internet access
EU Country is part of the European Union
* information taken from DIT commissioned referenced on last page
The entire region has a good communications and
financial infrastructure, along with an educated
population, that removes the opportunity / need for
payment technology to "leapfrog" 20th-century legacy
infrastructure (most banking systems are from 1990s
or 2000s) in order to ensure access to financial
services. On average three fifths of the population has
a bank account and the majority of banks offer internet
and mobile banking, however, these are mostly for
showcasing rather than actual use.
Czech Republic
4.3
14,700
Poland
14.6
10,700
2.4% 55% 79%
Austria
4.6
38,500
PL
3.2% 55% 79%
Slovakia
2.4
13,900
1.9% 66% 82%
Slovenia
0.8
18,100
2.1% 56% 78%
Croatia
CZ
AT
SI
HR
SK
HU
RO
0.1% 65% 79%
Hungary
4.0
10,600
9.0% 50% 76%
Romania
1.7
10,200
BIH
SRB
8.6
7,500
6.9% 61% 77%
Serbia
3.0
12,913
MNE
AL
FRYM
BG
1.9% 46% 68%
Bulgaria
2.3
5,900
4.6% 46% 66%
Bosnia & Herzegovina
Montenegro
Albania
3.5% 48% 59%
FYR of Macedonia
2.3
4,537
0.25
6,886
1.25
4,287
0.85
9,069
3.5% 15% 65%
10.9% 36% 65%
8.7% 34% 54%
1.1% 42% 70%

FinTech market
in Central and
Eastern Europe
CEE is ripe for FinTech innovation!
This market is set for significant growth over the
coming years, and this collective of countries are at
the very start of their digitisation journey looking
for guidance and expertise.
Potentially game-changing technologies have
not yet reached the CEE market, however, are
definitely coming (excellent examples include
blockchain and IoT in banking). The undisputed
leader in each of countries is the payments
subsector, with significant development and
rapid adoption of the latest technologies.
This Region see the United Kingdom as a source of
innovation and that creates significant opportunities
for innovative UK companies covering a variety of
FinTech flavours to succeed in providing solutions to
either the financial services sector itself or directly to
end-users.
€2.5billion
117mil
According to a recent review* by DIT of the FinTech market in CEE,
the market is worth over €2.5billion, however, with a strong
indication of significant growth in the next 3 years as the future of
modern finance is coded in technology.
xCEEd Magazine

AGENDA
WEDNESDAY 17 th May 2017
19:30
VIP Networking Cocktail
THURSDAY 18 th May 2017
08:15 Registration and Coffee
09:00
09:30
Welcome addresses The British Ambassador, Paneleven and Lead Sponsor
Let's Talk Payments
09:50
Lending and crowd-lending
10:10
What about the Customer?
10:30 Coffee Break
10:50
Innovation Showcase (part 1)
Meet the companies hoping to disrupt the financial service industry
11:40 Coffee Break
Stream 1 Stream 2
12:00 Coping with Digital Transformation 12:00 From Banks to Banking
13:00 Lunch
14:30 Stream 1 Stream 2
14:30 Tech and Applied Solutions 14:30 The known unknown?
15:30 Coffee Break
15:45
Innovation Showcase (part 2)
Meet the companies hoping to disrupt the financial service industry
16:30
AI & Security
16:50
Blockchain- myth or reality?
17:10
Closing Remarks and Pannovate Prize Draw
17:20
Drinks O'clock
19:30 AfterParty
FRIDAY 19 th May 2017
10:3 0 Business Brunch
badge.xceedconference.com

WEDNESDAY 17th May 2017
British Ambassy Belgrade
THURSDAY 18 th May 2017
Hotel Metropol
FRIDAY 19th May 2017
TBA
xCEEd Magazine

Fintech’s Finest@xCEEd
Ghela Boskovich
Fintech BizDev & Marketing
Ghela Boskovich is active in the fintech industry, having spent the
last ten years focused on business development for core insurance
and banking system solutions, the last half of which has centered
on financial services pricing governance functionality, which has
leveraged her background in regulatory economics, cost modeling
and rate of regulation pricing models. Ghela also founded
FemTechGlobal to bridge the gender gap in fintech and the financial
services industry...
see more about Ghela Boskovich at www.xceedconference.com/speakers
Paul Burmester
Fintech Investor
With over 30 years’ experience in the technology industry, Paul still
continues to be amazed & excited by the latest developments &
opportunities. Paul has driven 7 successful exits during his career
& has focused on successfully turning around &/or building early
stage technology businesses to the point of global market
success, leading to over $4.7B in increased shareholder value
gained through profitable exits via IPO &/or acquisition...
see more about Paul Burmester at www.xceedconference.com/speakers
John Berghout
Head of Digital Business Banking
John is passionate about helping businesses succeed; especially
in a post Brexit period of uncertainty. Accomplished as a systems
integrator, John’s experience in transforming enterprises
leveraging digital solutions began when he was the Head of
Change and Transformation for Barclays Europe where he led the
digital transformation for the Premier segment in Portugal, France,
Spain, and Italy...
see more about John Berghout at www.xceedconference.com/speakers

Meet the industry leaders covering
the latest hot topics
Zhiyu Chen
Chief Commercial and Product Officer
Accountable for global commercial performance and P&L success
for AliExpress.com
Responsible for sales, business development, country strategy,
mobile marketing, product management, CRM, services and
logistics departments
Tony Craddock
General Director
I’m passionate about emerging payments and how it can transform
lives around the world. My community, the Emerging Payments
Association, is here to advance payments innovation. Our goal is to
make London the global hotspot for innovation in payments
My personal role is to inspire, challenge and enable people to go
way further than they currently believe is possible...
see more about Tony Craddock at www.xceedconference.com/speakers
David Hunter
Non Executive Director
Business leader with a track record of building disruptive financial
services businesses into profitable, industry leading growth.
Has led 4 successful Financial Institutions under license from the
UK’s Financial Conduct Authority.
Achieved second place in 2013 Payments Power 10
Specialties: Strategy, Innovation, Business Development,
Leadership, Regulatory Advantage
xCEEd Magazine

Fintech’s Finest@xCEEd
Natasha Kyprianides
Group Head of Digital Banking & Innovation
Natasha is the Group Head of Digital Banking & Innovation at Hellenic
Bank accountable for digital banking business across all segments
(retail, corporate, international, insurance, shipping). She is currently
a key change agent at Hellenic Bank driving the customer-facing
digital agenda; and responsible for the definition and delivery of all
digital propositions across all touch points of the bank...
see more about Natasha Kyprianides at www.xceedconference.com/speakers
Laura Joseph
Director of Digital Products and Propositions
Laura Joseph is Director of Digital Products for Barclays Business
Banking, where she is leading the development of a
transformational customer experience for SME customers across
online and mobile, and spear-heading the multi-channel customer
engagement strategy for Business Banking...
see more about Laura Joseph at www.xceedconference.com/speakers
Milos Kilibarda
Security and Business Continuity Management
Laura Joseph is Director of Digital Products for Barclays Business
Banking, where she is leading the development of a
transformational customer experience for SME customers across
online and mobile, and spear-heading the multi-channel customer
engagement strategy for Business Banking...
see more about Laura Joseph at www.xceedconference.com/speakers

Meet the industry leaders covering
the latest hot topics
Mike Laven
Chief Executive Officer
Mike is intrinsic in Currencycloud’s endeavor to deliver transparent,
low-cost and accessible money conversion and payments to the
global business industry. Mike demonstrates his strategic know-how
over and over again; his experience gives him a real understanding of
how to build a successful business. He nurtures his team to deliver
their best and is an inspiration through his own work ethic. Mike has
worked in Financial Services for nearly 20 years...
see more about Mike Laven at www.xceedconference.com/speakers
Jin Li
General Manager- Global Technology Partnership
Mr. Jin Li, Graduated from Artificial Intelligence lab at Tsinghua
University Computer Science Department. currently General Manager
of Global Technology Alliance and Development, at Ant Financial Inc. A
former 20-years Microsoft veteran in Seattle, USA, started as an
engineer for Windows OS and Enterprise Server / Middleware, all the
way to Microsoft Bing as Senior Director in the areas of Search,
Recommendation, Advertising, etal. Joined Alibaba Group in 2014,
former senior director for Alibaba New Retail product line, former
senior director of Alipay AI department. A well-known senior technical
expert and executive in software and internet industry in both US and China.
Daniel Martyniuk
Director
Daniel is an experienced technology advisor and seasoned program
manager with a proven track record of delivering results on business
and technology transformation initiatives. He has direct experience in
developing Digital & IT strategies for financial services institutions,
including banking, insurance and automotive finance, performing
software selection and managing large scale technology-enabled
transformation projects...
see more about Daniel Martyniuk at www.xceedconference.com/speakers
xCEEd Magazine

Fintech’s Finest@xCEEd
Vladimir Matouš
Chief Innovation Officer
Before he joined Tatra banka in February 2010 as a member of the
managing board and CIO, Mr. Vladimír Matouš worked for T-Systems
Czech Republic as a senior vice president of the ICT operations
division. From 1995, he worked in various managerial positions,
starting at Digital Equipment as a project manager and then at
Motorola as a head of GSM services. He eventually moved to T-Mobile
Czech Republic as a vice president of technology operations where
he led the IT operations outsourcing project, among other duties.
Nick Middleton
Head of Strategy & Design - Payments
I have spent several years working in the Banking Software Industry,
first for a software supplier (Fidelity Information Services), then
moving on to a Financial Services service supplier (VocaLink Ltd). I
have now moved on to contract work.
I started my career as a developer, moved on to Software
Architecture, project management and now Programme
Management. Specialties: Retail/Business/Commercial/Corporate
Banking Change Programmes t include Business & IT Change.
Current focus is Mandatory Payments Programmes.
Deepak Sharma
Chief Digital Officer
Deepak Sharma heads Kotak Mahindra Bank’s digital initiatives, and
is responsible for digital transformation and digital-led businesses of
the bank. He is also responsible for digital initiatives across lending,
payments, investments, insurance, SME & Institutional banking
segments along with website, social and digital banking channels.
Deepak also leads Innovation Lab, Fintech partnerships and new
product development...
see more about Deepak Sharma at www.xceedconference.com/speakers

Meet the industry leaders covering
the latest hot topics
Sławomir Szepietowski
Head of Banking & Finance
Sławomir Szepietowski is a legal expert with nearly 20 years of
experience in the financial sector, appreciated for his solution-driven
and customer-focused approach.
Sławomir is the Co-Head of Bird & Bird’s Warsaw office. He also
heads the Banking and Finance practice in Poland.
He has worked in banks and international law firms since 1998,
specialising in banking and finance...
see more about Slawomir Szepietowski at www.xceedconference.com/speakers
Suresh Vaghjiani
Managing Director
A committed expert that simplifies the world of payments with over
14 years of experience in developing products and services that
focus on the customer’s current and future needs, with a deep
understanding of customer behavior.
Solution driven Innovator who turns payments into a source of
competitive advantage, with a proven track record of results in card
issuance starting from acquiring the very first customer to having
hundreds of thousands within a very short period...
see more about Suresh Vaghjiani at www.xceedconference.com/speakers
Dr. Xiaolong Li
Director of Engineering in AI department
Dr. Xiaolong Li, Director of Engineering in AI department of Ant
Financial Group, obtained his PhD in Computer Science majoring in
Speech Recognition from University of Missouri-Columbia in 2005.
He also holds a B.S. degree from University of Science and
Technology of China (USTC) in Electrical Engineer (1998), and a M.S.
degree from Peking University in Information and Signal Processing
(2001)...
see more about Dr. Xiaolong Li at www.xceedconference.com/speakers
xCEEd Magazine

WHY GET INVOLVED?
BELGRADE
17-19 MAY 2017
PITCH
SESSIONS
FROM UK’S
BEST
FINTECH
START-UPS
DAYS OF REAL
EXCHANGE &
INTERACTION
20
KEYNOTE
SPEAKERS
AND PANELIST
55%
INTERACTIVE
CONTENT
45%
NETWORKING
Our three-day event is a mix of keynote sessions
from the UK leading banks, insight from regulators,
interactive panel debates and live demonstrations
from the UK’s hottest FinTech start-up, covering a
range of topics; from user experience to AI and
Blockchain.
10
INNOVATION
SHOWCASES
30
C-LEVEL
EXECUTIVES
Accompanied by a buzzing exhibition hall full of the
latest in FinTech innovation and the crème de la
crème of the UK’s industry, this is a unique
opportunity to tap into domain expertise from the
UK’s professionals with proven use case experience at
the forefront of digital banking.
150
DECISION MAKING DELEGATES
FROM 11 COUNTRIES AND OVER 50
DIFFERENT FINANCIAL
INSTITUTIONS
WANT TO GET INVOLVED?
If you are interested in attending, sponsoring or
exhibiting at xCEEd, please register now at:
www.xceedconference.com
or contact us on:
contact@xceedconference.com

Delegates -
Not just another FinTech Conference
Communicate with industry experts who will share their
digital transformation journeys while offering real insight
and advice to help you maximise your import journey.
Expert Knowledge shared in an intimate environment for
productive and profitable business transactions going
forward.
xCEEd provides the right mix of networking,
demonstrations from some of the UK’s hottest FinTech
Startups and speakers/panelists from UK's well known
financial institutions.
Sponsors-
Access your potential
Close interaction and networking opportunities with
delegates, other sponsors and exhibitors helps raise your
credibility and profile and builds productive and profitable
relationships.
CEE ripe for FinTech innovation – Culture,
communication and infrastructure all support digital
revolution and innovation.
Decisions done and delivered – We will provide a sales
facilitation services through local channel partners, to
ensure every lead is followed-up and where possible
converted into a sale.
FinTech’s Finest
@ xCEEd 2017
Meet Industry leaders
covering the latest hot topics.
xCEEd Magazine

Trade Mission to xCEEd 2017, Serbia
The Department for International Trade (DIT) London Region is inviting FinTech
companies to join a Trade Mission to attend xCEEd 2017 in Belgrade, Serbia.
The mission is part-funded by ERDF’s Global Growth Project.
great.gov.uk
European Union
European Regional
Development Fund
great.gov.uk
gov.uk/dit
twitter.com/tradegovuk_LSE
linkedIn.com (International Trade with the UK - London