January 2012 - 1
Welcome Letter 4
Monthly Free Pattern 5
Liberty London 6
Latest from the Kaffe Fasset Knit Along 2017 10
The Wool Shop, Knit Along to A Story in Yarn 11
Summer’s Top Picks 12
Rowan Loves 18
Umgarnt Event with Brandon Mably 19
Spring Knitting & Stitching Show 2017 20
by Sarah Hatton
using Softyak DK
Knitting & Crochet Magazine 61
2 - April 2017
April 2017 - 3
We’re happy to bring the April issue of your eNewsletter to you mid-way into this
busy month here at the Rowan office in Yorkshire. The team is very much enjoying our
ongoing Kaffe Fassett Knit Along, at the same time as finishing photo shoots for the next
Rowan Magazine, issue 62.
This edition, we talk to retailer Umgarnt in Germany about their fabulous Brandon
Mably event, coming soon, and take a look at our inspirational flagship store Liberty, in
We also bring you our top picks of summer knits and bring you news of the Knitting &
Stitching Show in Edinburgh later this month. Finally, don’t miss your new and exclusive
free pattern, a pretty and feminine, short-sleeved top in Softyak DK.
We hope you have a lovely Easter break and enjoy the new issue.
The Rowan team
Outlaw - Plain Version
by Martin Storey
Little Rowan Explorers
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where it appears for a link to
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4 - April 2017
by Tanja Steinbach
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April 2017 - 5
– A Matter of History
We take a look at the history behind the
home of Rowan’s flagship store – the
place to see all of our new collections
and yarns first hand.
History, heritage and tradition are immediately
apparent as soon as you cross the threshold of
the famous Liberty department store, nestled in
the bustling climes of Regent Street, London.
In 1875, an astute Arthur Lasenby Liberty
took out a loan to purchase half of 218a
Regent Street, and transformed it into a store
complete with three dedicated staff. As a
devotee to fashion and homeware, Liberty was
determined to bring his vision of a new look
inspired by an Eastern Bazaar to the UK – and
he certainly succeeded in doing so.
By 1884, Arthur Liberty was setting himself
the task of challenging the fashion icons of
Paris, by working with Costume Society
founder Edward William Godwin to create
luxurious in-house apparel.
Tudor-like in style, the magnificence of the
Liberty building is clear to be seen at its location
on Great Marlborough Street. Today, the store’s
rich history and values continue to be reflected
in the products it offers, with fashion and trends
being at the core of the range. As Rowan’s
modern day flagship store, our department
offers every single shade in every one of our
yarns. We also have a brand new team, on hand
to help out with any queries or questions, and
a wide variety of shop floor classes and events
ongoing throughout the year.
The department also offers a selection of
Freespirit and Rowan Fabrics. Printed cotton
collections by Nel Whatmore, Shell Rummel
and Tula Pink sit alongside Kaffe Fassett
Classics and his new Artisan collection of
printed wovens, ikats and batiks. Tula Pink’s
new collection Tabby Road has also just
arrived in store.
Why not consider attending the fabulous
Liberty Sewing School for full day workshops
with Rowan tutors – please contact customer
services for more info or to book a place.
Details can be found here:
Alternatively, Rowan shop floor short classes
are also available – again, more details are
available on 0207 734 1234 extn. 2739 (Rowan
Also available to see is the Kaffe Fassett Knit
Along blanket, launched in March and using
Pure Wool Superwash Worsted. We are also
showcasing our collections from Magazine
61, Rowan Loves 6 and Little Explorers,
as well as samples of Rowan Selects Kaffe
Fassett’s limited edition colours in Handknit
Cotton. Additionally, the store is hosting a
6 - April 2017
April 2017 - 7
number of designs by Kim Hargreaves from
her Grace and Crush books, as well as the latest
designs from Quail Studio for Rowan.
Why not pop in and see the magic for
yourself? We’d love to see a picture of you at
#rowanatliberty on our Facebook page! Who
knows, there may even be some spot prizes up
Meet Our New #rowanatliberty Team
Vanessa Field – Dept. Manager
Previously a Rowan Design Consultant who
now leads the team in Rowans’ flagship store.
Along with Suzanne, Georgia and Donna, she
makes sure that the Rowan collections are
beautifully displayed, making it the place to see
Rowan at its best. As a team, they also provide
inspiration and small projects to complement
the Rowan collections available.
Georgia Farrell – Sales
Georgia has worked in Liberty for Rowan
for four years. A Textile Design graduate with
her own small studio, she is quickly becoming
known as a designer in her own right, having
created knitwear designs for the Rowan
magazine and with her first solo publication
due this year.
Donna Grossman – Sales
Donna has worked with Rowan yarns as a
consultant for 15 years. Passionate about hand
crafts, Donna has a particular love for crochet
in addition to knitting and is extremely
knowledgeable. She is also a tutor, happily
passing on her skills and enthusiasm to anyone
eager to learn.
Suzanne Strachan – Sales
Suzanne is a prolific knitter and freelance
designer who has worked for Rowan as a
Design Consultant for about four years. Now
part of the Liberty team, Suzanne teaches
some of the shop floor classes in the Rowan
Dept., often using her own designs as teaching
projects as well as providing expert assistance
to all customers who visit.
8 - April 2017
April 2017 - 9
Latest From The Kaffe
Fassett Knit Along 2017
We are now into week three of our exciting Kaffe Fassett Knit Along! We’d love to see your
progress, so why not head to our Facebook page and tell us how you are getting along?
Inspired by bold geometric tile designs, Kaffe has designed a project which allows knitters to
work small intarsia square patterns to create a striking final blanket piece. If you haven’t done so
already, why not pick up the needles and join us for this colourful adventure?
10 - April 2017
The Wool Shop, Ludlow
– Knit Along To A Story in Yarn
A retailer in Ludlow has embarked upon a great initiative for charity with some of
its loyal customers. They have taken the step of introducing a knit along amongst
friends, knitting designs from Dee Hardwicke’s book, A Story in Yarn.
Jean, the store owner, decided to put together a group of enthusiasts to enter finished pieces of
Dee’s beautiful intarsia quilt design from her recent book into the local country show, Burwarton
Show. The group achieved first prize last year with a hat project and decided that this colourful
and eye-catching design would be the right thing to enter this year. There are around twelve
ladies participating and, after the culmination of the project, there will be an effort to raise
money for charity around the project.
We wish the whole group good luck and hope that you achieve as similar a success as last year!
THE WOOL SHOP
A STORY IN YARN
April 2017 - 11
We take a look at some of the design
team’s favourite summer looks.
This elegant vest is worked in one of
our favourite yarns Handknit Cotton
and provides the perfect solution for
12 - April 2017
Simple Shapes Kidsilk Haze
This feminine and elegant top
provides a perfect cover-up for when
spring and summer evenings become
a little chillier.
April 2017 - 13
Garden Party Stripes,
Kaffe’s Cotton Colours
This striking summer top is worked
in the Rowan Selects Kaffe Fassett
colours and would be a stylish choice
to either dress up or down.
14 - April 2017
This timeless design is worked in
Cotton Glacé and boasts a classic look,
perfect for warmer climes and months.
April 2017 - 15
16 - April 2017
Marguerite, Summerlite 4ply
Providing a stylish and pretty addition
to any summer outfit, this shortsleeved
cardigan is a must-have for the
Knitting & Crochet Magazine 59
This lightweight cropped cardigan
worked in All Seasons Cotton is an
ideal way to create a flattering summer
April 2017 - 17
Handknit Cotton &
By Lisa Richardson. Featuring nine designs
for the home, using Handknit Cotton &
18 - April 2017
With Brandon Mably
German retailer Umgarnt will host a fabulous event with celebrated designer Brandon
Mably on Saturday 22nd April with a Colour in Design Knitting workshop, followed
by an evening Colour and Inspiration Lecture by Brandon. On Sunday 23 rd , there will
be a Persian Poppy - Magic Ball knitting workshop.
For further information, visit the website.
April 2017 - 19
The Edinburgh Knitting &
Stitching Show 2017
Rowan has joined forces with McAree Brothers for the Edinburgh Knitting and
Stitching Show in April.
McAree Brothers is one of Scotland’s oldest independent family businesses having been founded
in 1878. It now specialises in knitting and haberdashery and has Scotland’s only Rowan Flagship
Store in the heart of the New Town in Edinburgh. It has won numerous awards over the years as
the best knitting store in Scotland.
We are very excited to announce that Martin Storey will be joining the McAree team on the
stand at this year’s show. Martin will be chatting to customers and signing copies of his books
including his latest releases, Scandinavian Knits and Afghan Knits.
Scandinavian Knits includes garment designs for men and women as well as for the home. The
collection focuses on Martin’s iconic cable design but also includes some cute colour work hats
and cardigans. Afghan Knits is a collection of homeware pieces including graphic stripes and
blocks, Scandinavian inspired colourwork and beautiful textures.
Also at the show will be a chance to see some of Rowan’s archive with a space dedicated to a
selection of Kaffe Fasset’s iconic knitwear designs from over the years. Designs knitted in Rowan
yarns from the past and present will bring back memories of some of those earlier Rowan
Magazines, including the wonderful ‘Kilim’ which appeared on the front cover of Magazine 10,
modelled by a very young Kate Moss no less!
Please come along and visit us on stands D29 and D20 where we look forward to seeing you!
The Spring Knitting and Stitching Show, The Royal Highland Centre, Edinburgh.
27 th to 30 th April 2017
& STITCHING SHOW
Twisted Thread are offering you the chance to receive an exclusive discount on a
ticket for the Edinburgh Knitting & Stitching Show! Simply quote code “ROWAN”
to get £2 off an adult ticket or £1 off a concession ticket. Offer ends midnight GMT
26.04.17 – see terms and conditions, a £1.50 booking fee applies.
20 - April 2017
To find your local stockist view our
store locator at www.knitrowan.com by
clicking the button below
To view a full list of workshop dates
visit www.knitrowan.com by clicking the
All rights reserved. Reproduction in whole or any part of all material, including illustrations and designs, in this publication/
pattern is strictly forbidden and is sold on the condition that it is used for non commercial purposes.
No part may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, electrostatic,
magnetic tape, mechanical, photocopying, recording or otherwise without prior permission of the copyright owners having
been given in writing. Yarn quantities are approximate and are based on average requirements. Images and shades are for guidance only as colours
may not display accurately on screen or in printed format. Contact your local stockist to view a fringed (not digital reproduction) yarn shade card.
© Copyright MEZ Crafts UK Ltd., 2017.
MEZ Crafts UK Ltd., 17F, Brooke’s Mill, Armitage Bridge, Huddersfield, HD4 7NR, Web: www.knitrowan.com
April 2017 - 21
by Lisa Richardson
using Softyak DK
Rowan Magazine 61