Row@n April 2017 eNewsletter


It’s time for the April issue of your Row@n eNewsletter! This month, read about the upcoming Knitting & Stitching Show in Edinburgh and don’t miss your exclusive free pattern, a pretty top design in Softyak DK. We also bring you news of a fabulous Brandon Mably event at German retailer Umgarnt and take a look at the rich history behind our flagship store Liberty in London. You can also meet the new team and hear about the extensive range of workshops, now available in-store.

April 2017

January 2012 - 1


Welcome Letter 4

Monthly Free Pattern 5

Liberty London 6

Latest from the Kaffe Fasset Knit Along 2017 10

The Wool Shop, Knit Along to A Story in Yarn 11

Summer’s Top Picks 12

Rowan Loves 18

Umgarnt Event with Brandon Mably 19

Spring Knitting & Stitching Show 2017 20

Workshops 21


by Sarah Hatton

using Softyak DK

Knitting & Crochet Magazine 61

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April 2017 - 3



We’re happy to bring the April issue of your eNewsletter to you mid-way into this

busy month here at the Rowan office in Yorkshire. The team is very much enjoying our

ongoing Kaffe Fassett Knit Along, at the same time as finishing photo shoots for the next

Rowan Magazine, issue 62.

This edition, we talk to retailer Umgarnt in Germany about their fabulous Brandon

Mably event, coming soon, and take a look at our inspirational flagship store Liberty, in


We also bring you our top picks of summer knits and bring you news of the Knitting &

Stitching Show in Edinburgh later this month. Finally, don’t miss your new and exclusive

free pattern, a pretty and feminine, short-sleeved top in Softyak DK.

We hope you have a lovely Easter break and enjoy the new issue.

The Rowan team

Front Cover:

Outlaw - Plain Version

by Martin Storey

Summerlite DK

Little Rowan Explorers

Click on the symbol

where it appears for a link to

further information

Keep in touch with us on social media…

4 - April 2017



by Tanja Steinbach

Softyak DK


For this and hundreds of

FREE patterns exclusive to


click the button below:

April 2017 - 5

Liberty, London

– A Matter of History

We take a look at the history behind the

home of Rowan’s flagship store – the

place to see all of our new collections

and yarns first hand.

History, heritage and tradition are immediately

apparent as soon as you cross the threshold of

the famous Liberty department store, nestled in

the bustling climes of Regent Street, London.

In 1875, an astute Arthur Lasenby Liberty

took out a loan to purchase half of 218a

Regent Street, and transformed it into a store

complete with three dedicated staff. As a

devotee to fashion and homeware, Liberty was

determined to bring his vision of a new look

inspired by an Eastern Bazaar to the UK – and

he certainly succeeded in doing so.

By 1884, Arthur Liberty was setting himself

the task of challenging the fashion icons of

Paris, by working with Costume Society

founder Edward William Godwin to create

luxurious in-house apparel.

Tudor-like in style, the magnificence of the

Liberty building is clear to be seen at its location

on Great Marlborough Street. Today, the store’s

rich history and values continue to be reflected

in the products it offers, with fashion and trends

being at the core of the range. As Rowan’s

modern day flagship store, our department

offers every single shade in every one of our

yarns. We also have a brand new team, on hand

to help out with any queries or questions, and

a wide variety of shop floor classes and events

ongoing throughout the year.

The department also offers a selection of

Freespirit and Rowan Fabrics. Printed cotton

collections by Nel Whatmore, Shell Rummel

and Tula Pink sit alongside Kaffe Fassett

Classics and his new Artisan collection of

printed wovens, ikats and batiks. Tula Pink’s

new collection Tabby Road has also just

arrived in store.

Why not consider attending the fabulous

Liberty Sewing School for full day workshops

with Rowan tutors – please contact customer

services for more info or to book a place.

Details can be found here:


Alternatively, Rowan shop floor short classes

are also available – again, more details are

available on 0207 734 1234 extn. 2739 (Rowan


Also available to see is the Kaffe Fassett Knit

Along blanket, launched in March and using

Pure Wool Superwash Worsted. We are also

showcasing our collections from Magazine

61, Rowan Loves 6 and Little Explorers,

as well as samples of Rowan Selects Kaffe

Fassett’s limited edition colours in Handknit

Cotton. Additionally, the store is hosting a

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April 2017 - 7

number of designs by Kim Hargreaves from

her Grace and Crush books, as well as the latest

designs from Quail Studio for Rowan.

Why not pop in and see the magic for

yourself? We’d love to see a picture of you at

#rowanatliberty on our Facebook page! Who

knows, there may even be some spot prizes up

for grabs!

Meet Our New #rowanatliberty Team

Vanessa Field – Dept. Manager

Previously a Rowan Design Consultant who

now leads the team in Rowans’ flagship store.

Along with Suzanne, Georgia and Donna, she

makes sure that the Rowan collections are

beautifully displayed, making it the place to see

Rowan at its best. As a team, they also provide

inspiration and small projects to complement

the Rowan collections available.

Georgia Farrell – Sales

Georgia has worked in Liberty for Rowan

for four years. A Textile Design graduate with

her own small studio, she is quickly becoming

known as a designer in her own right, having

created knitwear designs for the Rowan

magazine and with her first solo publication

due this year.

Donna Grossman – Sales

Donna has worked with Rowan yarns as a

consultant for 15 years. Passionate about hand

crafts, Donna has a particular love for crochet

in addition to knitting and is extremely

knowledgeable. She is also a tutor, happily

passing on her skills and enthusiasm to anyone

eager to learn.

Suzanne Strachan – Sales

Suzanne is a prolific knitter and freelance

designer who has worked for Rowan as a

Design Consultant for about four years. Now

part of the Liberty team, Suzanne teaches

some of the shop floor classes in the Rowan

Dept., often using her own designs as teaching

projects as well as providing expert assistance

to all customers who visit.

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April 2017 - 9

Latest From The Kaffe

Fassett Knit Along 2017

We are now into week three of our exciting Kaffe Fassett Knit Along! We’d love to see your

progress, so why not head to our Facebook page and tell us how you are getting along?


Inspired by bold geometric tile designs, Kaffe has designed a project which allows knitters to

work small intarsia square patterns to create a striking final blanket piece. If you haven’t done so

already, why not pick up the needles and join us for this colourful adventure?


10 - April 2017

The Wool Shop, Ludlow

– Knit Along To A Story in Yarn

A retailer in Ludlow has embarked upon a great initiative for charity with some of

its loyal customers. They have taken the step of introducing a knit along amongst

friends, knitting designs from Dee Hardwicke’s book, A Story in Yarn.

Jean, the store owner, decided to put together a group of enthusiasts to enter finished pieces of

Dee’s beautiful intarsia quilt design from her recent book into the local country show, Burwarton

Show. The group achieved first prize last year with a hat project and decided that this colourful

and eye-catching design would be the right thing to enter this year. There are around twelve

ladies participating and, after the culmination of the project, there will be an effort to raise

money for charity around the project.

We wish the whole group good luck and hope that you achieve as similar a success as last year!



April 2017 - 11


Top Picks

We take a look at some of the design

team’s favourite summer looks.

Easy, Crush

This elegant vest is worked in one of

our favourite yarns Handknit Cotton

and provides the perfect solution for

hazy days.

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Simple Shapes Kidsilk Haze

This feminine and elegant top

provides a perfect cover-up for when

spring and summer evenings become

a little chillier.

April 2017 - 13

Garden Party Stripes,

Kaffe’s Cotton Colours

This striking summer top is worked

in the Rowan Selects Kaffe Fassett

colours and would be a stylish choice

to either dress up or down.



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This timeless design is worked in

Cotton Glacé and boasts a classic look,

perfect for warmer climes and months.



April 2017 - 15

16 - April 2017

Marguerite, Summerlite 4ply

Providing a stylish and pretty addition

to any summer outfit, this shortsleeved

cardigan is a must-have for the

warmer months.


Knitting & Crochet Magazine 59

This lightweight cropped cardigan

worked in All Seasons Cotton is an

ideal way to create a flattering summer


April 2017 - 17


Handknit Cotton &

Creative Linen

By Lisa Richardson. Featuring nine designs

for the home, using Handknit Cotton &

Creative Linen.

18 - April 2017

Umgarnt Event

With Brandon Mably

German retailer Umgarnt will host a fabulous event with celebrated designer Brandon

Mably on Saturday 22nd April with a Colour in Design Knitting workshop, followed

by an evening Colour and Inspiration Lecture by Brandon. On Sunday 23 rd , there will

be a Persian Poppy - Magic Ball knitting workshop.

For further information, visit the website.


April 2017 - 19

The Edinburgh Knitting &

Stitching Show 2017

Rowan has joined forces with McAree Brothers for the Edinburgh Knitting and

Stitching Show in April.

McAree Brothers is one of Scotland’s oldest independent family businesses having been founded

in 1878. It now specialises in knitting and haberdashery and has Scotland’s only Rowan Flagship

Store in the heart of the New Town in Edinburgh. It has won numerous awards over the years as

the best knitting store in Scotland.

We are very excited to announce that Martin Storey will be joining the McAree team on the

stand at this year’s show. Martin will be chatting to customers and signing copies of his books

including his latest releases, Scandinavian Knits and Afghan Knits.

Scandinavian Knits includes garment designs for men and women as well as for the home. The

collection focuses on Martin’s iconic cable design but also includes some cute colour work hats

and cardigans. Afghan Knits is a collection of homeware pieces including graphic stripes and

blocks, Scandinavian inspired colourwork and beautiful textures.

Also at the show will be a chance to see some of Rowan’s archive with a space dedicated to a

selection of Kaffe Fasset’s iconic knitwear designs from over the years. Designs knitted in Rowan

yarns from the past and present will bring back memories of some of those earlier Rowan

Magazines, including the wonderful ‘Kilim’ which appeared on the front cover of Magazine 10,

modelled by a very young Kate Moss no less!

Please come along and visit us on stands D29 and D20 where we look forward to seeing you!

The Spring Knitting and Stitching Show, The Royal Highland Centre, Edinburgh.

27 th to 30 th April 2017




Twisted Thread are offering you the chance to receive an exclusive discount on a

ticket for the Edinburgh Knitting & Stitching Show! Simply quote code “ROWAN”

to get £2 off an adult ticket or £1 off a concession ticket. Offer ends midnight GMT

26.04.17 – see terms and conditions, a £1.50 booking fee applies.

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To find your local stockist view our

store locator at by

clicking the button below



To view a full list of workshop dates

visit by clicking the

button below


All rights reserved. Reproduction in whole or any part of all material, including illustrations and designs, in this publication/

pattern is strictly forbidden and is sold on the condition that it is used for non commercial purposes.

No part may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, electrostatic,

magnetic tape, mechanical, photocopying, recording or otherwise without prior permission of the copyright owners having

been given in writing. Yarn quantities are approximate and are based on average requirements. Images and shades are for guidance only as colours

may not display accurately on screen or in printed format. Contact your local stockist to view a fringed (not digital reproduction) yarn shade card.

© Copyright MEZ Crafts UK Ltd., 2017.

MEZ Crafts UK Ltd., 17F, Brooke’s Mill, Armitage Bridge, Huddersfield, HD4 7NR, Web:

April 2017 - 21

Oyster scarf

by Lisa Richardson

using Softyak DK

Rowan Magazine 61

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