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INDEX

FOOD SERVICE INDIA 3

SPRINGBURST 21

SUNBAY 29

CHEF’S ART 37

SPICEFIELD 47

MARIMBULA 55

COMPLETE PRODUCT LIST 66


India’s largest F&B solutions provider, committed to

making its HoReCa partners profitable and successful

Broad range of innovative solutions with over 200 products

across cuisines and meal courses to choose from

More than 6300 HoReCa partners across India are

benefitting from our services

The entire content in this collateral is for

internal use of Food Service India only.

Huge development setup and expert team to innovate

continuously and provide in-kitchen training and demo 3

FSIPL


FOOD SERVICE INDIA PVT. LTD.

COMPLETE RANGE OF FOOD & BEVERAGE SOLUTIONS FOR HoReCa

OUR VISION

To be India’s most admired and

respected food service company

enabling our partners’ success through

focus on great taste, outstanding

customer service and strong relations.”


Food Service India is an

innovative, quality conscious

and value-based company with

a highly skilled sales team.

– Sunil Athalye

Sr. Executive Chef, Ramada Plaza Palm Grove

Food Service India products

have always been best in

taste and aroma. We look

forward to a long-term

partnership with them!

– N.D. Sharma

Culinary Manager, Barbeque Nation

Complete F&B solutions provider

dedicated to HoReCa – we completely

understand the challenges faced by you

Products conceptualised & developed

by Chefs for Chefs to provide solutions

better than those available in the market

Committed to share back-of-thehouse

load to make your operations

more efficient and profitable

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4


WHAT MAKES FOOD SERVICE INDIA

YOUR TRUSTED PARTNER?

What Food Service India offers

80 + years of heritage

with top notch

quality credentials

Innovative solutions

to make customers

more efficient

Widest range of versatile

F&B product solutions

Strong development

set-up and expert

in-house team

Nationwide service

network with growing

global presence

Over 6300 + satisfied

customers within a year

What it means for you

Assured consistency on taste,

aroma and quality

20-50% cost-control and

improved resource utilisation

One-stop shop

to meet your F&B needs

Continuous in-kitchen support

on menu expansion, demos, etc

Assured availability -

anytime, anywhere

Tried, trusted and widely

accepted partner to HoReCa

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5


80 + YEARS OF HERITAGE

EXPORTING TO 40 + COUNTRIES

We set out on a

transformational

journey in 1935

Our global presence is supported by

best-of-breed vendor partners

Customers

Since then, we have evolved from whole-spice traders to one of India’s largest Seasoning

and Flavour brands. Over time, we have mastered the ability to identify and lead taste trends

for Indian and overseas HoReCa customers.

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6


TOP NOTCH MANUFACTURING AND

QUALITY CREDENTIALS

5 best-in-class manufacturing facilities

across Maharashtra, Gujarat and Kerala

Quality checks at every step

from sourcing to dispatch

to ensure consistent taste

and aroma

Rabale

Alleppey

Surat

Pune

Thuravoor

Products conforming

to International

Standards

Certified for

Food Safety

Globally

Compliant with

Food Safety and

Standards Act

Products

manufactured as per

Islamic law

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7


OUR EXPERIENCE WITH HoReCa PARTNERS

INDICATES THAT

Cost of product ≠ Cost-in-use

In addition to the 20-50% direct variable cost-savings, Food Service India

helps reduce several hidden costs, while enhancing operating convenience

Hidden cost benefits

• Better use of labour

• Minimum raw material wastage (or pilferage)

• Reduced inventory

• Better use of storage facility

• Minimal cooking wastage

• Lesser cooking gas usage

Efficient and convenient operations

• Year-long consistency in costs, taste and aroma

• Simplified procurement

• More time for value addition

• Quick turnaround for last minute orders

Refer below examples to see how we help you lower your direct costs and make your operations more profitable.

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EXAMPLES OF DIRECT COST REDUCTION AND

BETTER RESOURCE UTILISATION

Lowering direct cost by 20-50%

Example 1 Example 2

• Specially designed with 3x fruit content

• Reduced pouring measures per drink

(only 20 ml needed vs typical 30 ml)

SAVING 10 ml PER DRINK

• Lower purchase cost and

better availability

~50%

less cost

Onion Tomato Gravy

Ingredients

Rate

(Rs./kg or ltr)

Cost

(Rs.)

• 900 gm Onion, Tomato @ 15 : 13.50

• 250 ml Oil @ 80 : 20.00

• 30 gm Deghi Mirch @ 350 : 11.00

• 70 gm Dhania Powder @ 200 : 14.00

• 15 gm Garam Masala @ 500 : 7.50

• 100 gm Ginger-Garlic Paste @ 120 : 12.00

• 50 gm Haldi, Jeera, Mirch : 5.00

• 20 min gas cost (commercial burner) : 20.00

Total variable cost : 103.00

vs

Sunbay Onion Tomato Gravy cost : 85.00

~20%

less cost

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SAVING : Rs. 18.00 9


WE OFFER THE WIDEST RANGE OF PRODUCT

SOLUTIONS TO HELP YOU INNOVATE CONTINUOUSLY…

ACROSS MEAL COURSES

AS WELL AS CUISINES

Soups

Indian, Oriental

Shorba

Cream Soup

Main

Course

Indian Gravy Base

Rice Premix

Appetisers

Tikkas, Manchurian, Fried Chicken,

Dips & Sides, Bread, Sandwich/

Burger Fillings

Accompaniments: Chinese/Italian/

French Sauces

Desserts

Cake Premix

Lava Cakes

Glazes & Fillings

Indian

(all regions)

Gravy

Biryani, Kebabs

Appetisers

Continental/

Western

Pizza, Pasta Sauce

Piri Piri Marinade

Smoky BBQ Sauce

Oriental/

Eastern

Schezwan, Chilli Base

Chinese Fried Rice

Fast Food

Burgers, Toast, Bruschetta,

Sandwiches, Fried Chicken,

Indian and International Tidbits

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10


WE OFFER THE WIDEST RANGE OF PRODUCT

SOLUTIONS TO HELP YOU INNOVATE CONTINUOUSLY…

WITH AMAZING ENHANCEMENTS

TO YOUR SIGNATURE DISHES

AND EXOTIC INDIAN & INTERNATIONAL

BEVERAGE SOLUTIONS

Taste

Enhancers

Aromatic Mix

Premium Aromatic Mix

Chicken Broth Powder

Seasonings

Hot Chilli Flakes, Oregano Spice

Sprinkler, Chipotle Seasoning

Garlic Bread Seasoning

Jamaican Jerk Seasoning

Spices &

Herbs

Range of Blended

Ground and Whole Spices

Marinades

& Coatings

KFC-Style Breading Mix

International and Indian

Marinades

Indian

Ethnic

Paan, Saffron, Tamarind

Coconut Fudge

Cumin Spice

Other

Exotic

Fruit, Berry, Nut Flavours

Chocolate, Coffee, Tea

Exotic Dessert Flavours

Bar

Essentials

Mojito, Sangria

Blue Curacao

Sweet n Sour

Sauces &

Toppings

Chocolate Sauces

Fruit Toppings

The entire content in this collateral is for internal use of Food Service India only.

11


STRONG DEVELOPMENT SETUP

Huge R&D setup with 100 + food technologists

5 development kitchens across Mumbai, Delhi,

Kochi and Dubai

Rabale

Alleppey

Delhi

Dubai

The entire content in this collateral is for internal use of Food Service India only.

Mumbai

12


PROVIDING CONTINUOUS IN-KITCHEN

SUPPORT TO CUSTOMERS

BUILD YOUR MENU

Innovatively build, expand or revamp your Food &

Beverage menu with our team of expert chefs.

More than 6300 outlets across the country have used

our thoughtfully developed menu solutions to build

a successful business.

KITCHEN DEMO & TRAINING

Our team of chefs provide a demo in your kitchen and

help you integrate our product solutions into your

menu items. Book a demo today!

STANDARDISE YOUR RECIPE

Simplify back-end preparation and reduce

operational challenges in the kitchen and focus on

the front-end magic for your diners. Our products

promise cost-control and consistency while

ensuring your signature taste.

We are almost using the entire

range of products offered by

Food Service India. The products

have helped us in controlling our

cost. Service by the team has also

been fantastic.

– Parimal Sawant

Executive Chef, Meluha - The Fern

We have been using Food Service

India products since two years. Their

sales team has always been quick

at servicing us and keep us updated

with the latest products. They have

an outstanding range of products!

– Juliano Rodrigues

Executive Chef, La Ruche & Grill

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13


NATIONWIDE SERVICE NETWORK ASSURING

ANYTIME, ANYWHERE AVAILABILITY

Dealership presence established across

33 Indian cities and growing

Amritsar

Ludhiana

Chandigarh

60 + HoReCa distributors

serving all states across India

Surat

Valsad

Thane

Rabale

Mumbai

Ahmedabad

Goa

Mangalore

Vadodara

Kochi

Thuravoor

Alleppey

Trivandrum

Gurgaon

Faridabad

Jaipur

Nashik

Pune

Bangalore

Indore

Salem

Ghaziabad

Noida

Nagpur

Hyderabad

Vijayawada

Chennai

Lucknow

Ranchi

Siliguri

Visakhapatnam

Kolkata

Head office

Manufacturing facilities

Dealers

Specialised F&B chefs

for product integration

and training

Highly experienced sales team

trained to support your

F&B requirements

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14


Ohris

OVER 6300 CUSTOMERS ACROSS INDIA

WITHIN A YEAR

Haldiram

TamashaBar

Havmor Rossell

Taj Sats Fusion9

Taco Bell Jaypee

CakeWaves

Hoppipola

SELECT SAMPLE OF OUR CLIENTS

Mc Donald’s

Domino’s Pizza

Bombay Barbeque

Subway

Brewsky

Trident

Kohinoor

Burger King

Broaster

Lemon Tree

Pizza Hut

Faasos

Donuts

Vivanta

Dunkin

Peninsula

RadissonBlu

TeddyBoy

Delhi Dorbar

Marry Brown

Courtyard

MyBar

DeliciousConcepts

PizzaCorner

Mamagoto

Golden Tulip

FourSeasons

Cakewala

ValutCafe

MainlandChina

CreamCentre

TeaVilla Boombox

AdyarAnandaBhavan

BritishBrewingCo

NescoHospitality

Kylin LighthouseCafe Outofthebox

Swagath

MotiMahal James

ChawlasBox8

LeMeridien

KeysHotel

CrownPlaza

EKA

Wadeshwar Shivsagar

SigreeGlobalGrill Adda

ParkAscent

DelhiDarbar

Social IIMBangalore

Chillis Westin

BreachCandyBercos

ITC

Molecula

YoChina

YumBites Lalit

CompassGroup

Umrao Sidewok

Junkyard

LilavatiHospitals

BawejaBakery

CakeWorld

Mahindra&Mahindra FoodlineIndia

Indraprastha KobeSizzler TajSATS

Kfc

BarbequeNation

Kanakia

WarehouseCafe SeasonsCatering

Fortune LemonTree RRHospitality

HolySpiritHospital

PanIndiaFood

SagarRatna

Ambassador's

Welgrow

Sucasa

TheBeerCafe

PunjabGrill

Avasa

Brigade

SterlingHolidays

KarachiBakery

HabitatWorld

Kylin

Bercos

Swagath

MangoTree

Bikanerwala

Theobroma

ImbissMeating

Nirulas

PeninsulaGrand

FrenchLoaf

HardRockCafe

Parikrama

LiteBite

SpiceGrill

Meluha

Ramada

Oberoi

Radisson

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15


HOTELS

Recommended Products

Page No.

Bakery & Sweets 20

Base Gravies 32

Beverage Solutions 58

Spices & Blends 50

Taste Enhancers 24

Banquet, buffet or à la carte - expand your menu

innovatively, control costs and gain consistency with

our dedicated solutions.

SELECT SAMPLE CLIENTS

Taj, ITC, Hyatt, The Oberoi, Westin, Leela, Radisson,

Hilton, Crowne Plaza, Le Meridien and many more...

We sincerely thank Food Service India for bringing out

good quality and affordable products.

– Bandaru Yadaiah

Banquet Chef, Westin Hotel

Food Service India’s products are full of flavours and

provide perfect taste even when used in less quantity

– extreme value-for-money products.

– Ajay Kumar

Executive Chef, The Lalit, New Delhi

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16


RESTAURANTS

Recommended Products

Page No.

Bakery & Sweets 20

Base Gravies 32

Marinades & Coatings 40

Rice Mixes 42

Sauces 41

Spices & Blends 50

Sprinklers & Dips 43

Taste Enhancers 24

SELECT SAMPLE CLIENTS

Indian

Punjab Grill, Moti Mahal, Swagath

Continental, Chawla Restaurant,

Pind Baluchi, Shree Rathnam,

Shree Punjab, Garam Masala,

Saravana, Sigree and many more...

Oriental

Mainland China, Berco’s,

Kylin,Yo China!, Ohri’s,

MamaGoto, Thai N Wok,

Ming Yang, Shangrila, Tao,

China Gate and many more...

Unleash your creativity quotient in

any type of cuisine you serve while focusing on

3 C’s - Consistency, Cost-control and Convenience.

I happily recommend Food Service India’s broth

mixes in every Chinese kitchen.

– Lenam Lepcha

Executive Chef, Kylin

Springburst lime seasoning and Aromatic mix

products have been consistently producing

great results for our dishes.

– Sugata Sengupta

Corporate Chef, Bombay Barbeque

Italian / Western

Kobe Sizzlers, Chili’s, Pizza

Caprina, Ambrosia, Café

Mangii, Pizzario, Indigo, Black

Pearl, Sotally Tober, California

Burrito and many more...

Multi-Cuisine

Barbeque Nation, Sagar Ratna

Cream Centre, Hoppipola

Delhi Darbar, Flechazo

Daawat-e Pirates

Samrat and many more...

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17


CAFES, PUBS, BAKERIES

Recommended Product

Options

Page No.

From fast food, hot & cold beverages to savoury and

sweet delights, our convenient product solutions help

you innovate your dishes and control cost.

We are using Food Service India bakery products and

sprinklers from a long time. The products are great in

quality and consistency.

– Chander Baweja

Owner, Baweja Bakery

We like the quality of Premium Aromatic Mix and Chicken

Broth Powder. They provide great taste to the dishes that

are appreciated by our guests.

– Sandeep Chaudhary,

Executive Sous Chef, IBTS Delhi Airport

SELECT SAMPLE CLIENTS

Cafés & Pubs

Beer Café, Hard Rock Café, Social, Out of the Box,

My Bar, Boombox Café, Warehouse, Molecule

Smaash, Junkyard Café, Diff 42 and many more...

Bakery & Sweets

Bikanerwala, Haldiram, Karachi Bakery, French

Loaf, Cake Waves, Cake World, Theobroma,

Havmore, Impressario, Truffles and many more...

Recommended Products

Page No.

Bakery & Sweets 20

Beverage Solutions 58

Marinades & Coatings 40

Sauces 41

Sprinklers & Dips 43

Taste Enhancers 24

Fast Food Joints

Nirula’s, Shiv Sagar, Box 8, A2B, 7 Eleven Fried

Chicken, Big Daddy, Bistro 100, Kings Burger,

Smokin Joes, PVR Ent, Zam Zam and many more...

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18


CANTEENS & CATERERS

Recommended Products

Page No.

Base Gravies 32

Beverage Solutions 58

Rice Mixes 42

Soups 42

Spices & Blends 50

SELECT SAMPLE CLIENTS

Canteens

Lite Bite Foods Travel, Indraprastha Apollo Hospital, American Embassy School,

G.D. GOENKA, Don Bosco School, Lilavati Hospital, New Gymkhana, Breach Candy Hospital,

Apollo Hospitals, American Embassy, TVS, M&M, Durvankur and many more...

Control your hidden costs, try out innovative bulk

dishes across cuisines with our convenient and

versatile solutions.

We are very happy to use Food Service India’s

Aromatic Mix and Chicken Broth Powder in our

recipes and strongly recommend all their products.

– Manjay Shahi

Executive Chef, Seasons Catering Pvt. Ltd.

Marimbula syrups have worked well for our catering

business. They provide consistent taste and quality

and are very cost effective options.

– Sateesh Krishnan

Owner, Fusion 9

Caterers

Ambassador Sky Chefs, Umrao Hotel & Resort,

Oberoi Flight Services, Yum Bites Food & Hospitality Pvt. Ltd.

Taj Sats, Sky Gourmet and many more...

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19


OUR WINNING BRANDS

RANGE OF TASTE

ENHANCERS AND SEASONINGS

RANGE OF

BASE GRAVIES

COMPLETE RANGE OF BLENDED,

GROUND AND WHOLE SPICES

RANGE OF

SEASONINGS AND SPICES

RANGE OF

GOURMET SYRUPS

LAUNCHING SOON

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RANGE OF BAKERY

PREMIXES

20


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21

SPRINGBURST


SPRINGBURST

Taste enhancers derived from natural sources

Versatile use across kitchens and cuisines

‘No MSG added’ taste enhancers

Suitable for any age profile

All Springburst products have

proved miraculous for our daily

kitchen operations in reducing

scratch work for our chefs.

– Sateesh Krishnan

Corporate Chef, Fusion 9

Springburst offers exceptional

and versatile set of products

that have become an essential

part of our kitchen.

- Bandaru Yadaiah

Banquet Chef, Westin Hotel

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22


KITCHEN SOLUTIONS SINCE 1935

Key competitive features

Multi-use versatile

products

What it means for you

Enhance taste of any dish

across cuisines and courses

First in India to launch

‘No MSG added’ enhancers

Made from natural

ingredients

Ready-to-use

solutions

Premium quality

products

Healthier replacement

with rich aroma and taste

Guarantee of freshness

in your dishes

Reduce time and

labour cost by >20%

Create unbeatable dishes

to satisfy your diners

The entire content in this collateral is for internal use of Food Service India only.

23

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