Vinexpo Daily - Day 3

DAY 3
TUESDAY
16 JUNE 2015
HALL 1
STAND CD22
HALL 1
STAND CD22
EXCLUSIVE INTERVIEW
Pierre Descazeaux
General Manager - French Market, Air France KLM
THE SOMMELIER HAS
RETAINED THE BEST OF THE
SELECTION OF TWO EXPERTS
TO PROPOSE AN INCISIVE AND
DEMANDING CHOICE
Read page 7
REGIONAL SPOTLIGHT
ASIA: THE INCREDIBLE EVOLUTION
OF DEMAND – AND PRODUCTION
Read page 12
SPECIAL FEATURE
CHAMPAGNE
& SPARKING WINES
MILLIONS OF FINE,
DANCING BUBBLES
Read page 9
WHERE TO GO IN BORDEAUX
SUPERMODEL ADRIANA KAREMBEU
GIVES HER TIPS – AND A FEW
FAVOURITE HAUNTS
Read page 15

Vinexpo Bordeaux 2015
HALL PLAN
Hall 1 / Stand BD-280
Hall 1 / Stand A-289
Hall 3 / Stand V-348
Hall 3 / Stand VW-332
Hall 1 / Stand AB-62
Hall 1 / Stand A-339
Hall 3 / Stand VW-339

NEWS EDITOR
Richard
Barnes
Editor-in-chief
China – Threat or Opportunity?
As economists announce China taking over as
the world’s biggest economy, and other sectors,
such as tourism or electronics, see China taking
a dominant position as not only a consumer but
also as a global producer, the wine world has
followed suit.
Thus, it is no surprise at all to see the new
premium global publication LE PAN emanating
from Hong Kong, while at the same time the
big-time Chinese actress Carina Lau has chosen
Vinexpo as the global launch pad for her new
wine labels.
The potential for continued growth is no doubt
such that the opportunities offered by Chinese
consumers increasingly avid for interesting
and authentic products will by far outweigh
any disadvantages. To those who can see the
opportunities, despite competition from Chinese
players on the global production market, the
potential is truly massive.
At Vinexpo you will have the chance to better
understand all aspects of the global markets,
putting you in the driver’s seat… if you want to
be.
Is this a threat to the ‘till now western dominated
world of wine? Only to those who see it that
way themselves.
Vinexpo Bordeaux 2015
PROGRAMME
TUESDAY 16 TH JUNE
L’Atelier Food & Wine
by Gault & Millau
Organised by Vinexpo (registration required)
Location: L’Atelier Food & Wine, Hall 1
11:00 am – 11:45 am.
Chef: Aurélien Crosato - Sommelier: Alexandre Lahitte,
Soléna, Bordeaux, France
12:30 am - 1:15 pm.
Chef: Arnaud Lallement - Sommelier: Frédéric Bouché,
L’Assiette Champenoise, Reims, France
2:30 pm - 3:15 pm
Chef: Jonnie Boer - Sommelier: Thérèse Boer ,
De Librige, Zwolle, Netherlands
4:00 pm - 4:45 pm.
Chef: Gennaro Esposito - Sommelier: Giovanni Piezzo,
Torre del Saracino, Vico Equense, Italy
Conferences
Inside the U.S wine market (on subscription)
Organised by Vinexpo
10:00 am - 12:00 am.
Location: Amphi B, Convention Centre
Alternative financing for wine growing
(free entrance)
Organised by Safer
10:00 am - 12:00 am. Location: Bay view room 2
Press conference: presentation of the next
Bordeaux Festival (for press only)
Organised by Office de Tourisme de Bordeaux
and Conseil Interprofessionnel du Vin de
Bordeaux
11:00 am - 12:00 am.
Location: Pavillon CIVB, Stand AB 224
vinexpodaily.com
VINEXPO DAILY / DAY 3 / TUESDAY 16 TH JUNE 2015 3

NEWS
Vinexpo Bordeaux 2015
PROGRAMME
TUESDAY 16 TH JUNE
Investing in a vineyard in Bordeaux or in France,
the keys to success in taking over a winery and the
mistakes to avoid (free entrance)
Organised by Wine
2:00 pm - 5:30 pm.
Location: Meeting room 3, Convention Centre
Bursting with creativity: strategy for promoting your
wine brands (by invitation)
Organised by INLEX – Lasuite Atelier
3:30 - 5:00 pm.
Location: Meeting room 2, Convention Centre
Tasting
Wine and Myth: The adriatic myth (free entrance)
Organised by ICE
9:30 am - 10:30 am. Location: Tasting Lab 5, Hall 2
Abruzzo: a 2,000 year old…young vineyard!
(by invitation)
Organised by Vinalys
9:30 am - 11:00 am. Tasting Lab 2, Hall 2
Launch of a new club dedicated to fine co-operative
wines (by invitation)
Organised by UNSCV
9:30 am - 11:00 am. Location: Tasting Lab 3, Hall 2
Tasting : Expression Bio (free entrance)
Organised by Syndicat des Vigneron bio d’Aquitaine
10:00 am - 6:30 pm.
Location: Espace Pluriel, Convention Centre
Union des Grands Crus de Bordeaux, 2014 vintage
presentation (free entrance)
Organised by Union des Grands Crus de Bordeaux
10:00 am - 5:00 pm.
Location: Tasting Lounge 3, Hall 3
Exporting French wines: how to turn supply chain
and customs expertise into success for importers and
distributors? The China example (free entrance).
Organised by JF Hillebrand
10:00 am - 12:00 am. Location: Tasting Lab 1, Hall 2
The victories of the cork (free entrance)
Organised by Un R d’événement
11:00 am - 5:00 pm.
Location: Tasting Lounge 2, Hall 2
Alienor du vin de Bordeaux tasting
(free entrance)
Organised by Les Alienor du vin de Bordeaux
11:00 am - 5:00 pm.
Location: Tasting Lounge 1, Hall 2
Le Pan Champagne Masterclass by Charles Curtis
MW (free entrance). Organised by Le Pan Media
Communication Limited
11:00 am - 12:00 am. Location: Stand AB 329, Hall 1
Wine in Paintings and Mosaics: Leonardo’s vineyard.
A trip through Italy (free entrance)
Organised by ICE
11:30 am - 12:30 am. Location: Tasting Lab 5, Hall 2
Port, Douro and Cheese: Mindblowing!
(free entrance)
Organised by Instituto dos Vinhos do Douro e do Porto
11:30 am - 12:30 am. Location: Stand DE73 /E 78
Georgian wine tasting (free entrance)
Organised by National Wine Agency Georgia
12:30 am - 2:00 pm. Location: Tasting Lab 3, Hall 2
Almaviva masterclass & presentation of vintage – 2013
(by invitation)
12:30 am - 2:00 pm. Tasting Lab 2, Hall 2
The art of the vineyard in the rural landscape:
Conviviality and wine in Rossini’s music (free entrance)
Organised by ICE
2:00 pm - 3:00 pm. Tasting Lab 5, Hall 2
Understanding Argentine wine and external investment
in the Argentine wine industry
Organised by Argentine Embassy in France
3:30pm -5:00pm. Location: Tasting Lab 1, Hall 2
Michel Rolland: The brand (by invitation)
Organised by Michel Rolland
3:30 pm - 5:00 pm. Location: Tasting Lab 4, Hall 2
Alsace Grands Crus – An expression of exceptional
terroir (by invitation)
Organised by CIVA
3:30 pm - 5:00 pm. Location: Tasting Lab 3, Hall 2
The regional wine heritage:
Apulia and the strength of its wines (free entrance)
Organised by ICE
4:00 pm - 5:00 pm. Location: Tasting Lab 5, Hall 2
Le Pan vertical tasting of one top producer in Bordeaux
by Jeannie Cho Lee MV (free entrance)
Organised by Le Pan Media Media Communication
Limited
4:30 pm - 5:30 pm.
Location: Stand AB 329, Hall 1
Les Vins Pays d’Oc IGP (registration required)
Organised by Terres de Vin
6:00 pm - 9:30 pm.
Location: Darwin, 87 quai des Queyries, Bordeaux
Evening events
The Blend - Vinexpo official party
(ticket purchase, entrances B & K)
10:00 pm - 2:00 am. Location: Hangar 14
Others
International B2B meetings (by invitation)
Organised by CCI Bordeaux
11:00 am - 5:00 pm. Location: Forum, Hall 3
Lifetime Achievement Award Luncheon (by invitation)
Organised by Institute of Masters of Wine / Drinks
Business
11:45 am - 2:00 pm.
Location: Tasting Lab 4 - Hall 2
The Carmenere Wines of Chile
Sara Matthews book signing session
5:30 pm.
Location: Mollat Library, Stand RS-340, Hall 3
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VINEXPO DAILY / DAY 3 / TUESDAY 16 TH JUNE 2015 5

Watch
Vinexpo
Welcome
at Vinexpo
2015
Being a
sommelier
in 2015

Bordeaux Videos
The wine trend
by Guillaume
Deglise
How to make
“So Sauternes”
Cocktail ?
What is
“12 de coeur”?
Interview of
Greg Lambrecht
- Coravin

NEWS
Best Sommelier of
the World Attracts
Global Buyers
Andreas Larsson gives vertical tasting
of Château Tour Seran
THE BLEND
TUESDAY 16 TH JUNE
Wines
Discover wines from the following
countries:
• Austria • France - Corse
• Spain - ARAEX • France - Provence
• France - Bordeaux (Saint-Emilion,
Pomerol, Fronsac et Sweet Bordeaux)
Champagnes
A tasting offered by Lanson
Cognacs
A selection of Cognacs proposed by
the Bureau National Interprofessionnel
de Cognac
Spirits
Vodka Tovaritch, anisette and liquor
“Parfait Amour” by Marie Brizard, gin
Nordés, Ron de Venezuela DOC
Andreas
Larsson
Best Sommelier
of the World 2007
What Does Perfect Love Taste Like?
Marie Brizard’s “Parfait Amour” (perfect love) can be tasted every evening
at “The Blend” – as part of the brand’s celebration of its 260 th anniversary.
Andreas Larsson, Best Sommelier of
the World 2007, was on hand at
Vinexpo yesterday to take buyers, fellow
sommeliers and journalists, through a
vertical tasting of Domaines Rollan de
By’s Château Tour Seran, a wine he
has been personally involved with since
2011.
Larsson, who is wine director and
sommelier at Stockholm’s acclaimed PM
& Vänner restaurant, took his Vinexpo
audience through each of the last four
vintages and explained how he had
helped create the blend for each one.
He says the chalky soils of the northern
Medoc, where the wine is made, make
it ideal for a base of around 60% to 65%
of Merlot, supported by 10% to 15% of
Petit Verdot for structure, topped up by
the Château’s high quality Cabernet
Franc.
Larsson says he was delighted to be
asked by the owner, Jean Guyon, to help
make the wine. “He was one of the first
proprietors I got to know in Bordeaux.
As an outsider he has always been very
open minded and he asked me, not as
a winemaker, but as a taster of wine,
to help give an external view on how
the wine was being made,” explains
Larsson.
The vertical tasting attracted buyers and
sommeliers from as far afield as Hong
Kong and China.
Hall 1, Stand B-159
Indeed, the Belvedere Group, with brands
such as Marie Brizard, Gautier, William
Peel, Sobieski, Fruits & Wine, Moncigal
wines – the list goes on – is celebrating
two anniversaries at Vinexpo in a special
way.
“The elements that unite all our products
are innovation and audacity,” says
Belvedere Group Marketing Director
Stanislas Ronteix. “We wanted to go
back to the roots of Marie Brizard and
Gautier that are each celebrating their
260th anniversary; but not in a boring
way - also to highlight that innovation and
savoir faire are part of those brands and
indeed our DNA. At Vinexpo, we have
virtual / augmented reality that takes
people through the savoir-faire and rich
history of our brands in a very entertaining
way.”
The main objective, says Ronteix, is to
be entertaining while educating people
about the brands. “In this virtual world,
people can discover the history of different
products, the key ingredients used in the
process, or see videos about the history of
each brand.”
At Vinexpo, Belvedere is presenting a new
range of organic products in the Fruits
and Wine range, which it is also pushing
on to the international stage after its big
success in France. New also - William
Peel Coffee (after William Peel Honey),
and Marie Brizard offers new flavours in
their liquor and syrup ranges. The group
is launching a new product in Spain this
summer – SHOTKA – Vodka flavoured
with the distillate of Cannabis seeds.
Hall 1, Stand BD-280
Taking
Bordeaux
Wines to
the World
MT Vins is back at Vinexpo
for the third year running,
representing over 150
Bordeaux wine growers
focused on growing
exports.
“We only work in the
international level – not
domestic”, says Nathalie
Miara, President – MT Vins.
“Our historic markets are
among the most demanding in
the world. We work primarily
with Belgium, UK and Japan,
but also with smaller markets
such as Malaysia, Myanmar
and the Philippines, where
sales are primarily for expatriots
and tourists.”
One of MT Vins’ main missions
is also to demythologise the
consumption of wine: “Wine
makes people dream, but we
have to explain to people in
what circumstances a certain
wine should be consumed. In
Bordeaux, we have wines that
are for every day consumption
and pleasure, not only grand
wines, and we offer a very
broad choice to importers and
distributors.”
MT Vins is at Vinexpo not only
to build on loyalty, but also to
welcome new potential clients.
Hall 1, Stand E-252
Nathalie Miara
President, MT Vins
8 VINEXPO DAILY / DAY 3 / TUESDAY 16 TH JUNE 2015

EXCLUSIVE INTERVIEW
Bordeaux – It’s in The Air!
Air France partners with Vinexpo as part of a new premium
strategy for the airline
Pierre
Descazeaux
General Manager
French Market, Air France KLM
Hall 3, Stand S-350
A partnership agreement has been signed between Air
France and Vinexpo. We asked Pierre Descazeaux, General
Manager - French Market, Air France KLM, why the company
has associated its name with that of the international wine and
spirits fair…
Vinexpo is synonymous with
Bordeaux and its region – where
we have always been present, and
whose wines can be found onboard
our aircraft every day. In addition
to this, Vinexpo has 50,000
visitors from 120 countries; it is the
whole world… and the job of Air
France has always been to get to
know better the world’s people and
cultures. We share the same values:
of pleasure, the sense of hospitality,
and an ongoing concern to do the
right thing and serve our customers
correctly.
How does Air France select the
wines served onboard your aircraft
or in the Air France lounges?
Air France is engaged in a vast
project of improving our range of
products and services, enriching it
AIR FRANCE
IS THE ONLY
AIRLINE
TO OFFER
CHAMPAGNE
FREE OF
CHARGE
IN ALL ITS
CABINS.
permanently, paying more attention
to our customers. By collaborating,
in our first and business class
cabins, with Paolo Basso as well
as Bettane & Desseauve (authors
of the Grand Guide des Vins de
France), we are reaffirming our
role as ambassadors of French
gastronomy, highlighting the best of
the French grape varieties around
the world.
The Sommelier has retained the
best of the selection of those two
experts to propose an incisive
and demanding choice. To guide
their choices and propose an
offering adapted to the conditions
of air travel, Paolo Basso took into
account the specifics of the service
on board, and the pressurisation or
air conditioning that could alter the
taste of certain wines.
Furthermore, thanks to a wine list
that’s renewed every two months,
we can satisfy our frequent travellers.
Every year, one and a half million
bottles of wine, including eight
hundred thousand bottles of
Champagne are served on Air
France flights.
What is the Club Vinexpo - Air
France?
This space, renamed Club Vinexpo
Air France, is a high-end VIP
lounge. It’s a symbol of excellence.
An area of 400 square metres,
5,000 customers, members of
Club Vinexpo (major buyers from
the world of wines and spirits), will
discover the new Air France longhaul
business class seat, and will
be greeted by dedicated Air France
staff available for any assistance
relating to their travel. The Club is
a truly convivial meeting place.
How important are wine and
spirits as part of the Air France
experience?
Air France is committed to
perpetuating French haute cuisine
on board in our First and Business
class cabins. The same is true for
our offering in field of wine and
spirits. As a highlight of one’s
trip, the culinary and gastronomic
experience aboard Air France
is a subtle and complementary
combination between the food and
wine/spirits menus allowing our
customers to discover new flavours
and to promote French savoirfaire
around the world. Just for the
record, Air France is the only airline
to offer Champagne free of charge
in all its cabins.
TO BORDEAUX,
AIR FRANCE
OFFERS:
6 flights Bordeaux/
Paris-Charles de Gaulle,
4 flights Bordeaux/
Amsterdam-Schiphol
7 Bordeaux/Lyon
connecting Bordeaux to the
Air France KLM network and
around the world.
The Group today offers its
customers a network covering
316 destinations in 115
countries through its four brands
of Air France, KLM Royal Dutch
Airlines, Transavia and HOP!
The new Air France lounge
at Bordeaux airport was
renovated and reopened
on 12 June. This renovation
is part of the company’s
upmarket strategy to offer a
seamless travel experience
from Bordeaux to the world for
frequent flyers.
It is located in the Hall B of the
airport, close to the gates of the
Orly shuttle flights and flights
to Paris-Charles de Gaulle &
Marseille.
Eligible customers: the
customers business & first class
travelling to Paris-Charles
de Gaulle or Orly, SkyTeam
Elite Plus (C2000, Flying Blue
Platinum and Flying Blue Gold)
customers.
Strengths:
More space (180 m 2 against
previously 126 m 2 )
Air France staff
New contemporary décor
Improved service (adapted
to the time of day, offering
includes tasting of Bordeaux
wines (in partnership with the
Conseil Interprofessionnel du
Vin de Bordeaux).
vinexpodaily.com
VINEXPO DAILY / DAY 3 / TUESDAY 16 TH JUNE 2015 9

TRADE TALK
Keep an Eye on Mendoza,
Victoria and Napa
Demand in Asia grows – a word from
one who knows…
PRESS CORNER
Le Quang Huy is back at Vinexpo
this year, representing Tan Khoa
Distribution Corp. Vietnam. We
asked him what his key reasons are
for attending the show…
To meet with our suppliers, to taste new
wines just released, and also to be
networking with business partners.
What kind of products are you expecting
to find/ or looking forward to discover?
I am especially looking for still wine,
sparkling wine and Champagne, whiskies
and vodka too.
I AM
ESPECIALLY
LOOKING FOR STILL
WINE, SPARKLING
WINE AND
CHAMPAGNE,
WHISKIES AND
VODKA TOO
How do you evaluate the current state
of the wine and spirits market in your
country?
Entry-level wine is one of the most
developed categories, mainly from
countries like Chile, Australia, and the USA.
Spirits are dominantly controlled by the big
four: Diageo, Pernod Ricard, Hennessy
and Remy. Young consumers around the
age of 30 are strongly contributing to a
big part of the growth.
Le Quang Huy
Tan Khoa Distribution Corp
Which producer region/ country/
category should one keep an eye on,
because of the interesting products it
produces?
Argentina - from Mendoza, Australia - from
Victoria and USA- from Napa Valley.
What is your best ever Vinexpo memory?
La Fête de la Fleur is my best memory. It is
a great event for networking, very good
wine and wonderful food pairing.
What is your “secret” to a successful
Vinexpo visit?
We need to plan well for all meetings,
especially to book a meeting with the best
itinerary, because Vinexpo is a very big
show and we always need to know where
the next meeting is. It should be wisely
managed, otherwise we have to walk a
long way from the first meeting to the next
one.
The Spirits Business is actively involved in Vinexpo this year with
Spiritual, a concept bar in Hall 3. We asked Daisy Jones, associate
publisher and events director, how this great relationship came atout.
I first became involved with Vinexpo
14 years ago and have witnessed
the show go from strength to strength,
championing some truly outstanding
spirits brands. This year promises to
be no different, with a vast variety
of spirits showcasing, from brandy,
vodka, whisky, gin and Cognac to
cachaça, grappa and Tequila.
Featuring in Bordeaux for the first time
since its launch in Asia Pacific last
year, Spiritual will not only offer a
wide assortment of spirits, but will also
host a selection of brand-sponsored
masterclasses and flair bartending
shows every day.
Through our exclusive media
partnership with the International
Bartenders Association (IBA) we
welcome a wealth of award-winning
talent from the United States Bartenders
Guild (USBG) ready to man and
perform on the Spiritual station.
Daisy Jones
Associate publisher and events
director, The Spirits Business
BRINGING TOGETHER RICH
INFORMATION, TASTING
AND NETWORKING
This is also a poignant fit for 2015,
as for the first time in the show’s 34-
year history the US has been named
as Vinexpo’s country-of-honour.
Spearheaded by USBG executive
director Aaron Gregory Smith, the
team has crafted a range of delectable
cocktails perfect for every palate,
which you can peruse at your leisure
from page 12 in the new edition of
The Spirits Business. To help you
become better acquainted with our
bartenders, from page 26 onwards
you’ll find detailed profiles of the
talented professionals who will be
catering to your every cocktail need.
We hope you will take time out of
your busy schedule and join The Spirits
Business for a cocktail, or two, at the
Spiritual bar – santé!
10 VINEXPO DAILY / DAY 3 / TUESDAY 16 TH JUNE 2015

SPECIAL FEATURE: CHAMPAGNE & SPARKLING WINES
Advertorial
© n&b
A New Winemaker
Guarantor of the Lanson style
Son of a wine grower, Hervé Dantan has always been
strongly drawn to the vine. After a variety of experiences
in the most famous wine-producing regions of France,
and then California, he returned to the land he holds most
dear, to devote himself to his passion for Champagne.
Having earned the respect of his peers, he was asked to
join the house of Lanson in July 2013 to assist Jean-Paul
Gandon, Winemaker of the House since 1986. Sharing
their experiences throughout the last two years, Hervé
Dantan now alone carries the privileged responsibility of
Winemaker.
Being responsible for guaranteeing a unique style means
the Winemaker has the key role to play in any Champagne
house. Dantan has the privilege to elaborate the Lanson
wines by using new remarkable tools such as a new winery
that was inaugurated on the occasion of the 2014 harvest.
The new winery is part of a e14 million investment that
modernised Lanson production chain and added 23 oak
casks for a state of the art, thermo and hydro regulated
ageing cellar.
Since its origins dating back to before the French
Revolution, and in the purest Champagne style, Lanson
is predominantly based on Pinot Noir and Chardonnay,
but the house is one of the few in the region not to use
malolactic fermentation during its winemaking process.
This choice, guaranteeing freshness and optimizing the
development of aromas, predestines the cuvees for ageing,
enabling them to fully express their rich aromatic palette.
When the harvest is over and the grapes have been
pressed, the must is stored in Lanson’s cellars according to
varietal and vintage. At the beginning of the year following
this harvest, the winemaker creates the final blend.
Hall 1, Stand A-149
The Original Style
of Champagne
since 1760
With Champagne Lanson Black Label brut, Lanson
reenchants its iconic cuvée. Black Label – a natural
choice for this Champagne dominated by Pinot
Noir – owes its emblematic name to Victor Lanson
who, in 1937, wished to pay tribute to the British
market, and notably the Royal Court of the United
Kingdom, which Champagne Lanson has supplied
by appointment since 1900.
KEY FACTS & FIGURES
Effervescent
Wines
Italian and Spanish effervescent wines have
become alternatives to Champagne, due to
their much lower prices, notably in markets
such as the United States or the UK. French
exports have been somewhat compensated
by an augmentation in sales to the Asian
market – notably Singapore, which for
several years now has become the principal
importer of Champagne in Asia.
MARKET SHARE
From 2008 – 2013, France lost 8% of the
global market in value terms, while Italy saw
a rise of 7%.
Over the same period, in volume, Italy
increased 4%, while France and Spain
respectively lost 6% and 2% market share.
France nevertheless still represents 53% of the
global export market in value terms.
TOP FIVE CONSUMERS OF EFFERVESCENT
WINES IN 2013 (x 1000 hl):
3500
3000
2500
2000
1500
1000
500
0
3052
GERMANY
2084 2084
FRANCE
RUSSIA
1650
USA
1219
ITALY
Since 2000 overall world sales of
effervescent wines have more than doubled,
with an annual growth rate of 9%.
vinexpodaily.com
VINEXPO DAILY / DAY 3 / TUESDAY 16 TH JUNE 2015 11

SPECIAL FEATURE: CHAMPAGNE & SPARKLING WINES
Advertorial
New Look
for Champagne Bruno Paillard
Labels put focus on Champagne house
Champagne Palmer Unveils
New Modern Design and First
Blanc de Noirs
New look emphasises history and
elegance of famous Champagne house
Champagne Palmer has timed the
unveiling of its new modern label
design and the first release of a
Blanc de Noirs for Vinexpo 2015.
The new look label design puts
the emphasis squarely on the
Champagne Palmer name using
signature typography to illustrate
the tradition and heritage of this
famous Champagne house.
All technical and labelling
information have been moved to
the back of the bottle, allowing the
primary label to talk purely about
the cuvee and Champagne Palmer.
“We have produced a more
elegant and modern label which
is very important for the brand,”
says Rémi Vervier, Director of
Champagne Palmer & Co.
Champagne Palmer is also using
Vinexpo to launch its very first
Blanc de Noirs which has all the
characteristics familiar with the
main brand. “It is our expression
of Palmer for a Blanc de Noir,”
explains Vervier.
It is made from a 50/50 blend of
Pinot Noir and Pinot Meunier taken
from plots in Montagne de Reims
and Les Riceys. The Champagne
also contains 25% of Reserve wines
which helps with the structure of the
wine, gives it elegance and allows
for greater ageing and maturity.
“We have worked on the fruitiness
and balance in the wine so that it
has the elegance and freshness of a
Palmer Champagne. It is our vision
of Palmer Blanc de Noir,” adds
Vervier. The key element, however,
lies in the final “special selection”
that is made for the blend.
Champagne Palmer hopes this
natural expression of elegance
and freshness is in keeping with the
consumer’s increasing desire for
fresh, easy to drink Champagne
styles.
The choice of Vinexpo 2015 in
Bordeaux for the introduction of
the new look and Blanc de Noirs
is an important part of the brand’s
export strategy, which now makes
up around 65% of its business.
Its international customers can taste
across its Reserve and Premium
ranges as well have the chance to
sample its flagship wine, Amazone
de Palmer, a blend of Reserve
wines from 1995 to 1999 which
was bottled in 2000 and stayed
13 years on lees.
Hall 3, Stand V-349
Champagne Bruno Paillard has
introduced only the third change
in its 34 year history to its core
multi vintage portfolio. The move
includes new label designs and
sees the Champagne house
bottle its Grand Cru Blanc de
Blancs in clear glass for the first
time.
It is hoped the move will allow
the Champagne’s pale gold
colour stand out more on shelf.
The decision to bottle in clear
glass has taken five years to put
in place with great care taken
to ensure it is protected from
light from the cellar to shelf. All
bottles are filled in darkness and
only exposed to daylight once
they have been covered in a
Miss France’s Star Turn
at Champagne Collet
Visitors to the Champagne Collet stand
today will have the chance to meet Miss
France 2015 as well as discovering new
cuvées in the producer’s range. Camille
Cerf, winner of this year’s Miss France
competition, will be on the stand from
12:00 am as part of Champagne Collet’s
sponsorship of the competition which dates
back to 1980.
There is also the chance to taste two new
additions to the Champagne Collet range
which are being targeted at the high end
on-trade: Le Millésime 2006 and a Rosé
Dry Collection Privée.
Le Millésime Vintage 2006 comes from
an exceptional year in Champagne and
is a blend featuring 55% Champagne
and 45% Pinot Noir. The Champagne has
been aged for seven years in dark chalk
cellars.
The Rosé Dry Private Collection is lighter
than a demi-sec, but sweeter than a
conventional brut, thanks to a mix of 25
grammes of sugar per litre and is being
introduced as an alternative to a dessert
wine. It is a blend of three grape varieties
made up primarily of Pinot Noir (50%) and
Chardonnay (40%) and is aged for four
years for greater maturity.
protective cellulose sheet, which
remains in place until opening.
The new label design for its
three multi vintages - La Première
Cuvée, La Première Cuvée Rosé
and Le Blanc de Blancs Grand
Cru - puts the focus firmly on
the name of the Champagne
house and cuvée. All technical
and legal information has been
moved to the back label. This
includes an Extra Brut statement
to signify the low dosage, which
is five g/l for the Blanc de Blancs
and six g/l for the Brut and Rosé.
Hall 1, Stand A-168
2015 winner appears on stand at 12:00 am
Hall 1, Stand E-168
12 VINEXPO DAILY / DAY 3 / TUESDAY 16 TH JUNE 2015

SPECIAL FEATURE: CHAMPAGNE & SPARKLING WINES
Champagne Jacquinot Releases
Vintage 2007
Oldest plots used to make Symphonie
Vintage 2007
Bottega Gold Goes Big to Celebrate
15 Year Anniversary
New jeroboam and magnum bottles
for Bottega Gold range
Champagne Jacquinot
& Fils has turned to the
oldest plots in its estate
to source the grapes for
its new Champagne
Symphonie Vintage
2007. The vines were
planted between
1947 and 1964 and
are a true expression
of the terroir of this
Champagne house
situated in Cote des
Bars on the hills of
Epernay.
The Champagne
is a blend of 40%
Pinot Noir and
60% Chardonnay
with a dosage of
9.6 gm per litre.
This dark gold Champagne
has notes of lemon, vanilla
and mint, a refreshing acidity,
buttery mouthfeel and touches
of acacia honey that comes
from the Chardonnay.
Champagne Jacquinot has
looked to combine both
traditional Champagne
methods with high expression
winemaking to create a
vintage that works well with
food, particularly seafood,
or with an appetiser such as
cheese gougeres.
Hall 3, Stand TU-354
Bottega, the Italian sparkling wine and
Prosecco producer, is looking to catch Vinexpo
visitors’ attention with a special anniversary
three-litre Jeroboam gilded bottle, featuring
the number 15 and letter B, incorporating the
company’s logo, encrusted on the side with
tiny crystals.
The one off bottle has been produced to mark
the 15 th anniversary of its Bottega Gold rosé
brand.
It has also produced a magnum-size, in its
distinctive metallic bottle, to complement
the existing Bottega Gold range which also
includes 20cl, 75cl, 150cl and 300cl sizes.
Bottega Gold is made with Pinot Noir grapes
from Oltrepò Pavese in Lombardy, northern
Italy which gives it a bright pink colour.
The producer is also unveiling its new Prosecco
brand, Bottega Stardust, made from Glera
grapes grown on the
Valdobbiadene hills.
This dry fruity, straw
yellow Prosecco
creates a constant
foam and has a rich,
creamy finish.
Bottega Stardust lives
up to its name as it
comes in a traditional
dark green glass
bottle entirely covered
in tiny crystals.
Bottega, which is
based in Bilbano, Treviso also produces
wines in Montalcino and Valpolicella which
will be available to taste on its stand.
Hall 1, Stand A-120
vinexpodaily.com
VINEXPO DAILY / DAY 3 / TUESDAY 16 TH JUNE 2015 13

REGIONAL SPOTLIGHT: ASIA PACIFIC
Chinese Movie Star
Carina Lau at Vinexpo
Hong Kong based film star Carina Lau is bringing a touch of
Chinese glamour to Vinexpo 2015 in Bordeaux, headlining a diverse
programme of intriguing events at the show, and launching
her own new wine label.
Lau is the latest Chinese celebrity
to launch into the wine business.
The veteran celebrity who shot to
fame with her “girl next door” roles
in the 1980s has a starring role
on a completely different stage
at Vinexpo, launching her new
personalised range of Bordeaux
wines. She is providing a world
preview of her Bordeaux Supérieur,
Médoc, Saint-Emilion, champagnes
and sparkling wines.
Lau is just one in a string of Chinese
stars to make their foray into wine,
a very lucrative business in Asia.
While consumption has slowed in
the last few years after a period of
frenetic growth, China remains the
largest red wine market in the world
and the fifth largest wine market for
still and sparkling wines, according
to the latest figures from a Vinexpo
study published in 2014.
Former basketball star Yao Ming
was, perhaps, among the highestprofile
Chinese celebrities to venture
into wine, snapping up vineyards
from California’s Napa Valley.
Likewise, in 2011, Chinese actress
Zhao Wei bought Chateau Monlot
Saint Emilion Grand Cru, a vineyard
of 8.5 hectares in the foothills of
Saint Emilion. Since about 2008,
wealthy Chinese investors have
purchased more than 20 chateaux
in the Bordeaux region.
Why the attraction for red wine in
China?
Red is seen as a lucky colour in
China, associated with wealth,
power and luck. In the business world
Carina Lau
Chinese actress
these three values are fundamental,
therefore red wine is often found in
banquets to seal partnerships. And
red is also the colour of China.
China’s Biggest Producer Is First
Time Exhibitor
Changyu looks to showcase its wines to overseas buyers
VINEXPO TRAVELS TO
HONG KONG AND
TOKYO IN 2016
Two key shows to support
growing Asian Pacific
market
Vinexpo is returning to Asia in 2016 with
two exclusive shows starting in Hong Kong
in May followed by Tokyo in November.
Vinexpo Hong Kong is to take place
between May 24-26 at the city’s
Convention and Exhibition Centre.
The event follows the successful show in
2014 which saw some 1,300 exhibitors
from 34 countries around the world take
part attracting 17,000 wine and spirits
professionals from across Asia Pacific.
Next year’s show will be pivotal in the
area’s growth, driven by the Chinese
market which is now the fifth largest
consumer market for wine in the world.
China’s oldest and biggest wine
producer, Yantai Changyu Pioneer
Wine Company, is exhibiting at
Vinexpo in Bordeaux for the first
time as it looks to step up its export
strategy and show its wide range of
wines to international buyers.
The winery has been making wine in
China since 1892 and now has six
production facilities covering different
terroir across northern China,
producing an incredible 1.3 billion
bottles of wine, sparkling wine and
Cognac a year. Still wine makes up
80% of its production.
The group has also become an
important distributor of international
wine in to China and has arranged
a number of meetings at this year’s
show to look at how it can work with
more overseas partners.
Changyu is also following an
ambitious acquisition and growth
strategy in key wine markets around
the world. It has Chateau Changyu
Kely in New Zealand, its own
Cognac house, Maison Roullet
Fransac and is set to announce
in September the acquisition of a
chateau in Bordeaux with plans to
purchase other suitable properties in
target markets.
“It is a very important show for us and
we are happy to show people that
we can make good wines. People
have been surprised about the
quality of our wine,” says Changyu’s
Shiyu Zhang. “We have had a lot of
interest.”
Changyu currently only exports wines
to Germany and the UK, but hopes
that list will grow after this year’s
Vinexpo.
Hall 3, Stand V-337
Vinexpo Tokyo is returning for the second
time and again hopes to be highly
targeted show aimed at the high end
restaurant, sommelier and distribution
market in Japan. It will take place between
November 15-16 at Prince Park Tower
Hotel de Tokyo. 2014 featured 500 wine
and spirit suppliers with 3,200 visitors,
85% of which came from Japan.
14 VINEXPO DAILY / DAY 3 / TUESDAY 16 TH JUNE 2015

REGIONAL SPOTLIGHT: ASIA PACIFIC
Sake Under the Spotlight
Discover different styles from six leading producers
The growing popularity and
importance of sake in international
markets is reflected with a special
feature at Vinexpo featuring six of
the leading producers of premium
sake.
Visitors have a unique opportunity
to taste the full range of sake styles
made from different production
and brewing techniques. They
also have the chance to talk to the
different producers involved and
discover where and how sake
could be sold in their outlets.
Sake essentially falls into two
categories: the amount of rice
that is left after polishing; and
whether distilled alcohol is added
after filtering. The more the rice is
polished, the better the fragrance
and overall flavour and quality of
the sake. Producers will sometimes
add a small amount of distilled
alcohol when filtering even the
highest quality of sake to bring out
the fragrance.
Sake producers and their individual
sake brands taking part at Vinexpo
2015 include: Dewazakura from
the Dewazakura Sake Brewing
Company, Urakasumi from the
Saura Company, Sohomare from
the Sohomare Sake Brewery
Company, Masumi from the
Miyasaka Brewing Company,
Rihaku sakes from the Rihaku
Shuzo Company and the Dassai
range from the Asahi Shuzo
Company.
Hall 1, Stand E-319
NEXT RENDEZ-VOUS
AT VINEXPO: WITH ASIA
Today, Tuesday 16 th June
Conference - Exporting French wines: how to turn supply
chain and customs expertise into success for importers
and distributors? The China example
10:00 am - 12:00 am
Location: Hall 2, Tasting Lab 1
Access: Free entrance
Wednesday 17 th June
Tasting - Chinese wine tasting
09:30 am - 11:00 am
Location: Hall 2, Tasting Lab 2
Access: Free entrance
Tasting - A romance
between Wine & Cinema,
by Carina Lau - Brand
Launching wines with the
famous Chinese actress
3:00 pm - 4:00 pm
Location:
Hall 1, Stand A-151
Access: For journalists only
vinexpodaily.com
VINEXPO DAILY / DAY 3 / TUESDAY 16 TH JUNE 2015 15

FRENCH PROVINCE: RHÔNE
Rhône Valley Plants More
Vines to Cope with Demand
Rosé and white wines help drive premium export
strategy
© Inter Rhône
RHÔNE VALLEY
KEY FIGURES
Total surface area:
69,053 hectares
3 regions
6 departments
5,300 wine producers
Production
million hectolitres
of wine in 2014
3.1
Record production in 2014
for Rosé: 478,000hl
for white: 196,000hl
79%
Red wine
RHONE
VALLEY WINES
PRODUCTION
15%
Rosé wine
6%
White wine
The Rhône Valley is on course to
produce 3.2 million hectolitres of
wine in the coming years as it looks
to expand its vineyard capacity to
cater for growing demand for its
increasingly premium, quality wines.
The region currently has just over
69,000 hectares of vineyards
producing a little over 3.1 million
hectolitres of wine, but it also has
planted 5,300 hectares of new
vineyards to help it develop more
red, white and rosé wines.
The demand for white and rosé
wines, in particular, have been one
of the big success stories for Rhône
in recent years, says Brice Eymard,
manager of Inter Rhône’s economic
department.
Rosé now accounts for 14% of
Rhône wine sales compared to
around 8% 10 years ago with white
wines also growing in popularity up
to 5% of the market.
Eymard expects their share to
increase further in the future as the
market and consumers alike latch on
to the fresher, lighter, easy to drink
styles of rosé and white wines being
made in the region. “White wine is
5% now, but it will grow to 6% and
7% in future years,” adds Eymard.
Demand for rosé wine continues to
grow particularly in the domestic
French market, with Eymard
expecting future growth in the USA
and UK as consumer trends move to
more drier styles.
The Rhône’s overall export strategy
looks well placed with a firm
strategy focused on increasing its
current export levels of 34% driven
by demand for its higher priced,
more quality wines.
In the UK, for example, the market
for Rhône wine has moved from the
£4-£6 price category to £6-£9 as
it is able to introduce more premium
wines, driven by a quality based
marketing strategy.
Hall 1, Stand AB-42
66%
of wine sold in France
390 million bottles sold in
2013/2014
Rhône Valley AOC wines
generated 1.47 billion euros in
revenue in 2014
Rhône Valley AOC makes up 9%
of total vineyard surface in France
2 nd largest French AOL wine
region by volume
Les Dauphins
Introduces Village
Wines to Rhône
Range
Three village “treasures”
added to global wine
brand
Leading Rhône brand, Les
Dauphins, hopes to expand the
average consumer’s knowledge
of the area by introducing three
new wines that promote single
village estates in the region.
Les Dauphins has gone on
to become one of France’s
biggest wine brand success
stories since it was launched
in the UK in 2011. It is now
available in 25 countries
around the world.
It is looking to capitalise on the
reach of its producer, Cellier
des Dauphins, which has
access to wine from 3,000
growers in the southern Rhône,
by sourcing more individual
wines for the brand. Its first
selection of “treasure” wines
from the region is available
to taste at Vinexpo with three
wines from the villages of Visan,
St Maurice and Purmeras.
All three wines are made from
a blend of Grenache, Syrah
and Mourvedre and are the
latest extensions to the growing
main Les Dauphins brand.
Hall 1, Stand CD-30
USA Number 1
market with e81m of sales in 2014
UK Number 2
with e73m
Belgium Number 3
with €e51m
34%
for export
e457m exported in
2014, 976,000 hl to
159 countries)
390 million bottles
of Rhône Valley AOC wines
sold around world in 2013/2014
Bottle of Rhône AOC wine sold every 12 seconds
16 VINEXPO DAILY / DAY 3 / TUESDAY 16 TH JUNE 2015

© Les Williams
HOSPITALITY / RESTAURANTS / BARS
WHERE
TO GO
IN
Bordeaux
CLUBS / EVENTS / SHOPPING / CULTURE
Bordeaux and its region:
the passion is contagious!
Adriana Karembeu is gracing Vinexpo with her presence this year, as the “face” of Tsarine
Champagne. She openly admits that Bordeaux is a “favourite” place. We asked her why so…
Adriana Karembeu
The “face” of Tsarine
Champagne
Of course, someone visiting Bordeaux for the first time
has one thing at the top of his or her mind: wine.
But when one arrives in Bordeaux it’s really another
surprise, because one is taken aback by the beauty of
the city, which not only has breath-taking architecture,
but also has a wonderful feeling about it.
When I talk to people here, they all tell me the quality
of life is exceptional. It appears indeed, that the
local council has put in a lot of effort into developing
pedestrian zones that are liveable and pleasant.
One example is the redevelopment of the Place de
la Bourse.
As you stroll alongside the Garonne, there are the
water mirrors that really add to the experience.
Another thing the first time visitor will discover is that
it’s not just the regional wines that are renowned, but
also the food, which is fabulous in this city, as much by
its quality as by its variety. A favourite restaurant is the
MILES. It has great meats, but also a four-course surprise
menu that allows one to taste the best of everything
that’s on offer. There is really a direct contact between
the kitchen and the clients. They have a very different
culinary spirit, with highly inventive seasonal cuisine.
The atmosphere is very Zen.
For people who like art, I would recommend the Centre
d’Art Contemporain. It’s where they used to stock wine
back in the old days, and it has since been converted
into an art museum.
IT’S NOT JUST
THE REGIONAL
WINES THAT ARE
RENOWNED, BUT
ALSO THE FOOD,
WHICH IS FABULOUS
IN THIS CITY
I must say as well that any visit to the city without
heading out to visit the regional vineyards would be a
terrible shame! The village of St Emilion is also a rare
pearl and must be seen.
When the locals talk about their wine, it’s like listening
to poetry. It’s something convivial… a sharing thing. It’s
another world in its own right: a beautiful world. As
you visit the region you will understand that the love of
wine is a kind of viral passion: it’s contagious!
VINEXPO DAILY / DAY 3 / TUESDAY 16 TH JUNE 2015 17