Maroc's Plansbook
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media guidelines<br />
social<br />
Twitter is where Marco's can be casual, funny, and witty. The purpose of a<br />
Twitter account is to drive traffic to the website and the Facebook page. The<br />
secondary purpose of the account is to act as a customer service tool and way<br />
to interact with customers in a more personal way. Original tweets will have<br />
similar content to Facebook, reiterating what is posted there and directing to<br />
the website.<br />
Don’t have to have a visual for every tweet<br />
Max 3 post a day, but not everyday, 3 hrs apart<br />
11a-1p<br />
3-5 retweets weekly, mainly real people<br />
Use hashtags, small scale, large scale, much more liberal<br />
Max 3 emojis per tweet<br />
Bit.ly links<br />
Surveys<br />
Utilize mentions<br />
Customer service<br />
Direct to dm, don’t dm them
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