TheCricketer Media Pack

benjardine

MEDIA PACK

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32,000 circulation

MALE

94%

50k Twitter / 65k Facebook = 115,000 Social media followers

200,000 readers

Established 1921

readers

who

play

under 24 19%

Magazines sent to top

140 schools in the country

45+ 34%

readers

55%

our

200,000 unique users monthly online

SHARE OF NEWSTAND MARKET SECTOR

READERS INVOLVED IN THE GAME 85%

INCOME OVER £60K 63%

NEWSSTAND BUYERS

PURCHASE EVERY MONTH

AB 68%

2,500,000 page impressions every month

25-44 47%

78%

72%

ABC1 86%

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CAMPAIGNS

The Cricketer’s experienced team are experts in

developing cross-platform campaign strategies

for well-known brands. We will ensure your key

messages are placed in front of our impassioned and

committed audience when they are most engaged.

Campaigns can include the following areas:

On-page: Exposure to more than 200,000 readers

of our monthly magazine.

Digital: Our website, digital app and weekly

newsletter are ideal tools to provide instant

amplifiable content.

Social media: For standalone campaigns or as a

complement to print and digital, our social media

channels are a fantastic way to spread your instant

messaging.

Events: Our event expertise, aligned to The Cricketer

brand creates opportunities in the field to influence

and interact with our wider audience.

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CHANNELS

DAVIDSTOW VILLAGE CUP

GOOD GEAR GUIDE

SUPPLEMENTS

KEY EDITIONS

EVENTS

PLAYER IMPACT RATING

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NATIONAL VILLAGE CUP

The Cricketer’s Davidstow Village Cup is inextricably linked with the

English summer and has been since this fantastic competition started

in 1972. Each year around 300 clubs from villages across the British Isles

battle for the chance to ‘live the dream’ by playing in the final at Lord’s,

the home of cricket. Even the smallest village team can find themselves

competing at one of the world’s most iconic sporting venues, treading

the same hallowed turf as England captain Alastair Cook and co. No

other sport offers this opportunity to the grassroots level of their game.

Official sponsors enjoy the opportunity to activate their brand in print,

online, and in the village communities themselves. This activation

package includes:

Branding on all promotional material

Marketing and promotional opportunities

to participating clubs

on-field activation at key fixtures

Promotion via The Cricketer’s media

channels including:

Magazine (32,000)

Twitter (50,000)

Facebook (65,500)

Website (200,000)

Brand association with Lord’s and

opportunity to exhibit at the final

Premium hospitality at Lord’s final

Tickets to Long Room dinner

Dedicated account manager

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THE

PLAYING

FIELDS OF

ENGLAND

AN A–Z GUIDE TO THE SUMMER GAME’S

TOP 100 SCHOOLS 2016

PLAYING FIELDS OF ENGLAND

There has been much debate on the merits of schools

cricket. All this conjecture and wildly varied opinion

only made us more determined, as the authoritative

voice of English cricket since 1921, to produce something

definitive.

We now publish a comprehensive ‘in-the-moment’

study each year named, ‘The Playing Fields of England’

provide an A to Z snapshot of the summer game’s top

100 schools. A comprehensive editorial push logs,

collates and then list the schools that deliver the best

coaching, facilities, results, fixture lists and community

engagement that sees them not only produce players for

the England team but sustained and sustainable support

for the wider game and its players.

The 64-page supplement is bumper-packed with the

regular November issue of The Cricketer. As well as

appearing in print in the world’s No.1 cricket magazine,

the guide is also available as a free digital download via

The Cricketer app.

Our Top 100 guide is proving to be a hugely desirable

and popular product for brands looking to reach young

players, schools, teachers and the families that support

players.

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THE GOOD GEAR GUIDE

The Good Gear Guide is the definitive testing ground

for all the very latest in cricket equipment. Our 20-page,

independently run guide is showcased in the March

issue. The gear is put through its paces by players from

all levels of the game, from former professionals to club

cricketers, providing the readers with a unique insight

into the best gear and the best prices.

This staple feature in The Cricketer’s schedule presents

a fantastic opportunity to align your brand with expert

guidance on the newest bats and ‘softs’. Timed to

coincide with the height of pre-season purchases, this is

your chance to interact with an affluent and passionate

readership for the year ahead.

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THE

PLAYING

FIELDS OF

ENGLAND

AN A–Z GUIDE TO THE SUMMER GAME’S

TOP 100 SCHOOLS 2016

The Teams

The Fixtures

The Grounds

The History

The Odds

ASHES

LEGENDS

The contest’s greatest

players, by the game’s

greatest writers

SUPPLEMENTS

Sports content is all about the context within which it is presented.

The Cricketer has a strong history of innovating and we continue to

do so today. Our supplements are designed to meet the needs of our

readers as they crave new content that is relevant to what is happening

in the game.

On top of the our regular specials such as the Good Gear Guide and

Playing Fields of England we develop new supplements each year to

generate excitement.

Travel and pre-tour supplements - we have strong relations with tour

operators, travel brands and tourism boards. These are guides to

help our readers understand how to maximise their trips abroad. Our

audience like to travel, enjoy the local hospitality and explore the local

area and do this on a regular basis. This is fantastic opportunity for

brands to put target an affluent well-travelled demographic.

T20/One Day World Cup/International Specials - there are some huge

rivalries in cricket and when these teams get together, billions of people

are watching. Supplements that are focused on this type of content it

timeless and are designed to be assets that can be used again and again.

With details on who, what, when, where and the key analysis of the why.

There are many opportunities for us to work collaboratively with brands

to create content that is relevant, highly desirable and ties in with our

brand and what is happening in the game. These key supplements

provide an extra spike to our audience numbers throughout the year

and allow brands to maximise their exposure during these peak times

for consumption.

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KEY EDITIONS

While all of The Cricketer’s issues are filled with diverse,

hard-hitting articles from the industry’s top writers there

are a number of key issues that hold a strong commercial

element; on sale at key times across the year.

The April issue includes the highly anticipated fixture

wallchart, the popularity of this simple yet effect fixtures

calendar means we double the print run for this issue.

This is a very marketable asset produced and used by

to everybody in cricket, firmly placed on the walls of

club pavilions, chief executive offices and fridges for the

duration of the English cricket season.

In peak season the demand for cricket content is at an alltime

high, with all level of cricket reaching its highest levels

of excitement. In 2013 the Summer issue was introduced

in between August and September to capture all the

excitement and to keep up with demand.

The October issue is where we draw the season to an

end, a true celebration of the summer and all cricket it has

brought.

A preview of the winter tours abroad and pull together our

schools coverage for the “Playing Fields of England” special.

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EVENTS

We are delighted to announce the first annual Cricketer

Corporate Cup, which will take place in July 2016 at the

quintessentially English setting of Arundel Castle, in the

heart of the Sussex countryside.

Cricket matches, aligned to high-end hospitality are hugely

popular and certainly occasions to be cherished. Despite

high demand, this exclusive event is limited to just eight

competing teams and their guests. The opportunity to

network with key decision makers against a distinctly

English backdrop makes this an unmissable opportunity for

your brand.

Other events include The Cricketer debates - an

interactive discussion on the state of our beloved game

with Geoffrey Boycott - in front of a live studio audience,

and an end of season awards ceremony.

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PLAYER IMPACT RATING

Utilising the world’s largest single-sport database, the

Player Impact Rating (PIR) delivers revolutionary

data analysis to unlock competitive advantage for

professional Twenty20 teams and franchises.

Detailed real-time match-by-match and season-onseason

analysis via the PIR online search platform

enables meticulous sorting of ball-by-ball data and

reveals telling trends to assist coaches in understanding

how past performance can determine future outcomes.

The system launch, led by ‘The Analyst’ Simon Hughes,

follows 12 months of research and development by The

Cricketer’s teams based in the UK, Pakistan and India. It

is anticipated to revolutionise how cricket statistics are

interpreted and then applied to professional cricket.

The PIR sits within a password-protected platform and

is accessed via a PIR licence. For more information

and to discover forthcoming PIR products, please visit:

www.playerimpactrating.com or

email: info@playerimpactrating.com

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ADVERTISING RATES AND MEDIA

PRINT

Double Page Spread – run of magazine £7,500

Double Page Spread – IFC £7,500

Full page – run of magazine £4,000

Full page – OBC £9,000

Full page – IBC / IFC £6,000

Half Page – run of magazine £2,500

ONLINE

Web - Homepage Takeover

Web – Leaderboard /Banner

Web – Double MPU

Web – MPU

SOCIAL MEDIA CAMPAIGN

DESIGNED UPON CONSULTATION

£70 CPM

£50 CPM

£50 CPM

£35 CPM

Quarter Page – run of magazine £1,500

Advertorials, sponsorship of features

and supplement – please request information

DIRECT MARKETING / INSERTIONS*

3g/A5 Insert @ £45/000

Weekly Newsletter – Leaderboard / Banner £1,500

Weekly Newsletter – Advertorial £1,500

APP

One-month takeover £3,000

Three-month takeover £6,000

60g/Brochure/Item @ £120/000

*Costs vary according to weight and dimensions

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SPECIFICATIONS OUR CLIENTS

PRODUCTION PAGE

Supplied as PDF

Colours set to CMYK -

no spot colours permitted

Double-page spread

Trim 285mm x 440mm

Bleed 291mm x 446mm

Type area 263mm x 396mm

Full page

Trim 285mm x 220mm

Bleed 291mm x 226mm

Type area 263mm x 198mm

Half horizontal

Type area 128mm x 198mm

Half vertical

Type area 263mm x 97m

Quarter

Type area 128mm x 97mm

CLASSIFIED

Quarter vertical

121mm x 95mm

Quarter horizontal

59mm x 193mm

Eighth

59mm x 95mm

WEB

Takeover

2x gutters 2000px x 500px

1x image 2000px x 2000px

Feathered edge recommended

to accommodate different screen

resolutions

MPU

250px x 300px

MEDIA

Sky

The Telegraph

The Times

COMMERCIAL

Adidas

New Balance

Pro:Direct

Gray-Nicholls

Dairy Crest

Greene King

Hardys

Bombardier

Yorkshire Tea

MCC

Tourism Vicotria

Wellman

T. M. Lewin

Investec

ICC

ITC Travel

Worcester University

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CONTACT

As with all flexible businesses, we can work with you

to create bespoke assets, campaigns and provide

content to passionate, engaged cricket audience.

Contact Manpreet Pattar

Email manpreet.pattar@thecricketer.com

Tel 0203 1981 354

THECRICKETER.COM

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