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Constantly<br />

innovating for<br />

your success.<br />

OUR PRODUCTS<br />

<strong>Rental</strong> Essentials pg. 5<br />

Syrinx pg. 7<br />

Customer service goes beyond doing what is necessary for a<br />

customer to truly caring about the customer, their business,<br />

and the people around you. At <strong>Point</strong> <strong>of</strong> <strong>Rental</strong>, that’s our<br />

lifeblood. We recognize that no matter how great our s<strong>of</strong>tware<br />

is or how many awards we win, our business depends on how<br />

well we care for our customers.<br />

Since the inception <strong>of</strong> <strong>Point</strong> <strong>of</strong> <strong>Rental</strong> in 1983, our goal has<br />

been to provide our customers with real value. We work hard<br />

to provide you with top-notch customer service, innovative<br />

solutions and advanced technology. Because <strong>of</strong> this customer<br />

focus, I have watched the company grow over 1,000% in the<br />

last two decades that I’ve been here!<br />

We do our best to <strong>of</strong>fer the highest level <strong>of</strong> customer support<br />

in the industry. In fact, we have a higher ratio <strong>of</strong> customer<br />

support reps to customers than any <strong>of</strong> our competitors. Our<br />

goal is to immediately answer and resolve every call without<br />

it going to voicemail or having to be returned later. Our email<br />

support inquiries are also targeted to be solved within the hour.<br />

By having a team with firsthand hire knowledge that genuinely<br />

cares about you and your business, we can provide you with<br />

real value. We strive to <strong>of</strong>fer our customers increasingly higher<br />

levels <strong>of</strong> support and customer service, and to accomplish<br />

this, we are continuously adding to this valuable team.<br />

<strong>Point</strong> <strong>of</strong> <strong>Rental</strong> is also constantly working to keep you on the<br />

cutting edge <strong>of</strong> technology. Behind the scenes, this means<br />

innovative programmers are working diligently to implement<br />

new features that will better your business every day. In the<br />

last couple <strong>of</strong> years, we have expanded our programming<br />

department by 300% and are regularly adding inventive minds<br />

who know hire.<br />

We’re excited to <strong>of</strong>fer the best technology and s<strong>of</strong>tware<br />

support in the hire industry; we are confident these will have a<br />

positive impact on your customer service and your business’s<br />

growth as well.<br />

Thank you for partnering with us,<br />

Wayne Harris<br />

CEO <strong>of</strong> <strong>Point</strong> <strong>of</strong> <strong>Rental</strong> S<strong>of</strong>tware<br />

<strong>Rental</strong> Expert pg. 9<br />

<strong>Rental</strong> Elite pg. 11


MISSION<br />

Our goal is to passionately serve our customers with<br />

the best s<strong>of</strong>tware and best support, which in turn allows<br />

you to serve your customers better. Always thinking, always<br />

innovating, our team strives to answer your rental<br />

and hire needs with excellence, no matter what industry<br />

you’re in!<br />

PHILOSOPHY<br />

The <strong>Point</strong> <strong>of</strong> <strong>Rental</strong> DIFFERENCE<br />

At <strong>Point</strong> <strong>of</strong> <strong>Rental</strong>, we think <strong>of</strong> our customers as more<br />

than customers. We are partners. We are honored to<br />

partner with you for the success <strong>of</strong> your company, and<br />

we are committed to that for the life <strong>of</strong> your business.<br />

At <strong>Point</strong> <strong>of</strong> <strong>Rental</strong> S<strong>of</strong>tware, we are a different breed <strong>of</strong> hire management s<strong>of</strong>tware provider. We<br />

are <strong>of</strong>ten told that our s<strong>of</strong>tware is very different from the competition. It has a logical flow, an<br />

intuitive edge. The reason? We know hire.<br />

Developed by NASA engineers in 1983, <strong>Point</strong> <strong>of</strong> <strong>Rental</strong> S<strong>of</strong>tware was created as a solution for<br />

our very own hire store and grew into the solution for the worldwide hire industry. Innovation<br />

has been the premise <strong>of</strong> our s<strong>of</strong>tware all along the way—developing real working solutions for<br />

real issues that real rental and hire stores face.<br />

Today, with <strong>of</strong>fices on three different continents, the sun never sets on <strong>Point</strong> <strong>of</strong> <strong>Rental</strong>! Offering<br />

24/7 support, continuous updates, and ingenious features, we strive every day to make our<br />

customers successful.<br />

EXPERIENCE<br />

Over thirty years ago, <strong>Point</strong> <strong>of</strong> <strong>Rental</strong> S<strong>of</strong>tware was born<br />

behind the counter <strong>of</strong> our very own hire store. Our products<br />

were designed for hire, and today they still are. Over<br />

80% <strong>of</strong> our support staff previously worked in rental and<br />

hire stores, so not only is hire knowledge in the DNA <strong>of</strong><br />

our s<strong>of</strong>tware, it’s also evident in the excellent support we<br />

provide.


GO BEYOND<br />

Is <strong>Rental</strong> Essentials right for you?<br />

<strong>Rental</strong> Essentials automates industry processes<br />

for real-time inventory control. It’s s<strong>of</strong>tware<br />

made easy for any business to track inventory<br />

and run straightforward hire operations while<br />

you’re on the go.<br />

Essentials is <strong>Point</strong> <strong>of</strong> <strong>Rental</strong>’s inventory management<br />

and hire management tool for companies wanting to<br />

kick-start their growth and break free from paperwork<br />

and dealing with Excel. Here are some ways Essentials<br />

goes beyond its competitors in the inventory and hire<br />

management market:<br />

Cloud-based – No need for servers or IT staff to set<br />

up your s<strong>of</strong>tware – all your data is stored in the cloud,<br />

available to you anywhere you can log in.<br />

Bi-weekly updates – Essentials is the only hire s<strong>of</strong>tware<br />

to be updated continuously, and with no update fees or<br />

down time, you will always be on the cutting-edge.<br />

Training database – While Essentials has a short<br />

learning curve, we provide training videos and emails<br />

on new features and FAQs to help you on your way.<br />

Chat/Email support – Have a question you can’t find the<br />

answer to? Help is just a chat message or email away.<br />

After the 30-day free training period, phone support is<br />

also available via upgrade.<br />

Online storefronts – Our online storefront allows<br />

potential customers to make reservations anytime,<br />

updating inventory automatically on the back end.<br />

Schedule recurring payments – Don’t risk customer CC<br />

data by saving payment information – our recurring<br />

payments feature automatically schedules payments<br />

for long-term hire customers.<br />

Multi-store – Does your business have multiple<br />

locations? The multi-store add-on makes it easy to<br />

transfer items between stores and track inventory.<br />

Condition photos – No more surprises or disputes<br />

about when goods were damaged. Take condition<br />

photos during delivery/pickup and document each<br />

item’s condition during exchanges.<br />

Easy to set up, easy to use - see how Essentials can<br />

help you at pointo-<strong>of</strong>-rental.co.uk.<br />

ALL THE BASICS<br />

• Real-time inventory control<br />

• Contracts, Reservations, Quotes, and Work Orders<br />

• Real-time display <strong>of</strong> flow from Quote to Close<br />

• “Back” and “Bail-Out” buttons for fast contract edits<br />

• Integrated credit card processing<br />

• Preventative and remedial maintenance with history<br />

• Integrated real-time accounts receivable<br />

• Purchase Orders for hire/sale/parts inventory<br />

• Integration with QuickBooks and others<br />

• Detailed transaction, item, and customer history<br />

• Email statements, invoices, and dunning notes<br />

• PCI-compliant EMV credit card processing<br />

“<br />

We didn’t need any training to<br />

use <strong>Rental</strong> Essentials.<br />

It’s very modern and<br />

user-friendly. I love that I<br />

can use it anywhere I am.<br />

AWARD-WINNING SOFTWARE<br />

”<br />

– Kim Kim<br />

EPIC EVENT RENTAL<br />

ROI Reports<br />

Best-renters, most pr<strong>of</strong>itable, and unused items -<br />

keep track <strong>of</strong> this valuable information with ROI<br />

reports. You can sort by product, ROI, and hire<br />

rate, allowing you to make more informed stocking<br />

decisions.<br />

Missed <strong>Rental</strong>s<br />

Tracking<br />

Keep track <strong>of</strong> the orders<br />

you’re not able to fulfill so<br />

you can better anticipate<br />

future inventory needs<br />

with Missed <strong>Rental</strong>s.<br />

Don’t rely on what “seems<br />

popular” – use data!<br />

Kiosk<br />

Allow your customers to serve themselves – when<br />

used with a barcode reader, a customer can scan<br />

their driver’s license and populate a customer record<br />

instantaneously. By the time an employee needs to<br />

help a customer, all their information is in the system!<br />

Frequent Updates<br />

Our developers are<br />

constantly working on<br />

new functionality for<br />

Essentials, releasing<br />

new features at least 1-2<br />

times every month based<br />

on what customers are<br />

asking for. We make sure<br />

you can use them too with<br />

emails and walkthroughs<br />

<strong>of</strong> all the new features.<br />

eSignature<br />

Mobile App<br />

Speed up your contract process by adding<br />

eSignature to your Essentials. Customers can<br />

sign contracts via email or on the spot.<br />

Essentials comes with a free mobile app for delivery/<br />

pickup crews that provides detailed contract<br />

information, customer contact information, and the<br />

ability to enter deliveries or pickups in real-time.


GO BEYOND<br />

Is Syrinx right for you?<br />

Syrinx is s<strong>of</strong>tware designed specifically for<br />

the hire industry to tackle unique challenges<br />

faced by hire businesses. It features extensive<br />

reporting capabilities and features several addons<br />

to further enhance your processes.<br />

In June 2016, <strong>Point</strong> <strong>of</strong> <strong>Rental</strong> acquired awardwinning<br />

hire, sales, and asset management system<br />

Syrinx. With both teams having a noted dedication to<br />

customer service and a commitment to hiring rental<br />

experts, the partnership seemed like a natural fit.<br />

We’re happy to welcome our Syrinx customers to the<br />

<strong>Point</strong> <strong>of</strong> <strong>Rental</strong> family.<br />

Here are a few <strong>of</strong> the modules that have helped Syrinx<br />

become a trusted name in the hire industry:<br />

Quick Contract Entries – Implement flexible charging,<br />

weekend hire, dated rate changes and cross hire<br />

options. Alerts highlight items that need attention,<br />

like missing order numbers or customers on hold.<br />

Fleet Management – Record all equipment details<br />

from fMll history <strong>of</strong> previous hires and detailed<br />

maintenance history through to hire utilization,<br />

income, costs and depreciation.<br />

Sales Items/Spare Parts Monitoring – Includes stock<br />

level management by depot, re-order alerts, preferred<br />

suppliers, fast sales processing and individual sale<br />

item numbering with post-sale tracking.<br />

Automated Invoicing – Seamless integration into<br />

Sage, Access Accounts, QuickBooks, Pegasus Opera,<br />

and other accounts packages.<br />

Operated Hire Functionality – Ensure all hours<br />

worked are billed correctly. Invoices are generated<br />

automatically from submitted time sheets, and<br />

missing time sheets are identified.<br />

Analysis Reporting – Get detailed analysis reporting<br />

for greater transparency, including the ability to email<br />

reports to customers, which will increase trust.<br />

Find out how Syrinx can help your business today at<br />

point-<strong>of</strong>-rental.co.uk.<br />

ALL THE BASICS<br />

• Real-time stock and asset control<br />

• Contracts, Reservations, Quotes, and Work Orders<br />

• Real-time display <strong>of</strong> flow from Quote to Close<br />

• Manage customer accounts with one click<br />

• Integrated real-time accounts receivable<br />

• Raise purchase orders, receipts, and invoices easily<br />

• Store maintenance information; set service reminders<br />

• Detailed transaction, item, and customer history<br />

• Create accurate invoices and continuations<br />

• Store staff and operators’ qualification information<br />

• View depot operation statuses and export reports<br />

“<br />

A superb hire system delivered<br />

by pr<strong>of</strong>essional hire-driven people<br />

who talk and understand our<br />

language. Without doubt, one<br />

<strong>of</strong> our best investments ever.<br />

”<br />

Schedule and process the servicing and inspection<br />

testing <strong>of</strong> hire items, including work done, parts<br />

used and hours spent.<br />

Mobile Apps<br />

Workshop Management<br />

Syrinx Web Solution<br />

Allow customers to place orders online, view their<br />

hire, inspection, invoicing, pricing agreements or<br />

servicing information...Syrinx automatically emails<br />

customers with login information, reducing time<br />

spent responding to queries.<br />

Syrinx CRM<br />

– Steve Hitchens<br />

ONE STOP HIRE<br />

Syrinx features a suite <strong>of</strong><br />

available apps to enhance<br />

efficiency: Driver for your<br />

delivery staff, Workshop<br />

for your servicing<br />

department, and RW for<br />

your sales staff. Operator<br />

allows machine operators<br />

on contracts to enter<br />

timesheet hours on-site.<br />

We view CRM as an<br />

intrinsic part <strong>of</strong> any hire<br />

management system.<br />

We build a full record<br />

<strong>of</strong> every customer<br />

and prospect, helping<br />

establish that you<br />

understand each<br />

customer’s needs.<br />

AWARD-WINNING SOFTWARE<br />

Multi-Depot Visibility<br />

Digital Storage<br />

Locate equipment throughout various depots<br />

easily, and easily move items between<br />

locations, speeding up transfer times and<br />

enhancing accuracy.<br />

Scan paperwork immediately upon return to the<br />

depot or in bulk at the end <strong>of</strong> a day or week. Barcodes<br />

are applied to each document, enabling it to be<br />

uniquely identified and sorted. No need to search<br />

the back room!


GO BEYOND<br />

Is <strong>Rental</strong> Expert right for you?<br />

<strong>Rental</strong> Expert is the only fully Windows-based<br />

s<strong>of</strong>tware that automates inventory processes in<br />

real-time. If you have your own servers, integrate<br />

with other industry-leading services, and want<br />

to access all parts <strong>of</strong> your business through one<br />

system, Expert can do that.<br />

Designed by hire people who are also programmers,<br />

Expert intuitively handles all the nuances <strong>of</strong> hire,<br />

sale, and service transactions. With over 400 years<br />

<strong>of</strong> combined staff hire experience and the input our<br />

customers bring to the table, we have been able to<br />

add new and exciting applications every year since<br />

Expert’s launch in 2001.<br />

From online quotes and reservations to contract<br />

fulfillment and inventory tracking, <strong>Rental</strong> Expert is the<br />

full-featured hire management s<strong>of</strong>tware designed to<br />

streamline your entire business. By automating and<br />

integrating your complex processes, the s<strong>of</strong>tware<br />

improves accuracy and efficiency in your hire<br />

operations, reduces inventory losses, and helps you<br />

<strong>of</strong>fer top-notch customer service.<br />

Expert comes with front and back-<strong>of</strong>fice solutions,<br />

mobile features, real-time communications, as well<br />

as advanced hire asset and financial reporting.<br />

More than 450 customizable reports including<br />

utilization, trend analysis, ROI and more <strong>of</strong>fer<br />

detailed insight to help you make intelligent business<br />

decisions. Smart features such as a CRM interface<br />

and integrated websites provide necessary tools to<br />

expand your market.<br />

Expert plays well with others, too, which means<br />

that you can keep any <strong>of</strong> your current services and<br />

feel comfortable knowing that Expert will work with<br />

it. Expert integrates with Rouse Analytics, RFID,<br />

SalesForce, SmartEquip, <strong>Rental</strong>Hosting.com, UPS<br />

World Ship and FedEx Shipping Manager, DocuSign,<br />

telematics applications, and accounting programs.<br />

In short, if you need something done, Expert does it.<br />

Read more about Expert at point-<strong>of</strong>-rental.co.uk.<br />

ALL THE BASICS<br />

• Real-time inventory control<br />

• Contracts, Reservations, Quotes, and Work Orders<br />

• Real-time display <strong>of</strong> flow from Quote to Close<br />

• “Back” and “Bail-Out” buttons for fast contract edits<br />

• Print/email/fax instruction/safety/inspection sheets<br />

• Fax, email, or print multi-format contracts<br />

• Integrated real-time accounts receivable<br />

• Purchase Orders for hire/sale/parts inventory<br />

• Fax/email statements, invoices, and dunning notes<br />

• Detailed transaction, item, and customer history<br />

• Extensive multi-level password and ID security<br />

• PCI-compliant EMV credit card processing<br />

“<br />

Calling support, there is<br />

always somebody on the other<br />

end to answer no matter what<br />

time <strong>of</strong> night...They know<br />

what they’re doing.<br />

”<br />

– Gary Anderson<br />

STAR RENTALS<br />

Reward your loyal customers – choose a percentage<br />

reward on hires, sales, and/or asset sales. When a<br />

customer rents from you, rewards will automatically<br />

accrue in their account and can be used on future<br />

hires. You can even set expiration dates to encourage<br />

customers to rent soon!<br />

Annual Updates<br />

Our Expert customers<br />

get an extra holiday every<br />

year - the day our annual<br />

update release comes out.<br />

Our developers work hard<br />

in our workshop all year<br />

to make this special day<br />

happen for you!<br />

Customer Rewards<br />

Mobile Workforce<br />

Contract Fulfillment<br />

Keep track <strong>of</strong> actual quantities (over prepped items)<br />

sent out to ensure everything comes back. You can do<br />

everything from one screen – asset sales for missing/<br />

damaged items, scanning RFID tagged items…<br />

Expert even does blind and double-blind scanning,<br />

automatically entering items onto the proper contracts.<br />

Dispatch Center<br />

Optimize pickups and<br />

deliveries! Dispatchers<br />

schedule pickups and<br />

deliveries to specific<br />

delivery trucks, then<br />

provide each truck-trip<br />

combo with turn-by-turn<br />

and round-trip directions as<br />

well as maps. Dispatchers<br />

can assign drivers and<br />

crew, track fuel costs,<br />

anticipate load weights,<br />

estimate time parameters<br />

for each stop, and see realtime<br />

route status updates.<br />

Give employees on the move access to information they need and the ability to update<br />

contract information directly from a smartphone or tablet. Take photos <strong>of</strong> equipment<br />

on-site, record signatures, clock in/out, send delivery and pickup notifications, access<br />

dispatch routes, and more without requiring full system access.


GO BEYOND<br />

Is <strong>Rental</strong> Elite right for you?<br />

Designed for the most forward-thinking hire<br />

businesses and built to handle even the largest<br />

companies worldwide, <strong>Rental</strong> Elite <strong>of</strong>fers a<br />

highly customized platform for businesses<br />

looking to do hire their way.<br />

Created in 2016 as an ERP solution and built to handle<br />

even the largest companies worldwide, <strong>Rental</strong> Elite does<br />

everything Expert does, but on a greater scale:<br />

Complete Scalability – Prepare for your future business<br />

growth by implementing a system that can grow with you.<br />

Elite supports unlimited stores and users and speaks all<br />

languages.<br />

Contract Fulfillment – Make fulfilling contracts simple<br />

by managing asset sales, adding and deleting items, and<br />

RFID scans, blind scans, and double-blind scans, all from<br />

the same screen.<br />

Employee Time Clock – Need a time clock that interfaces<br />

with your payroll processor? Employees can enter their<br />

hours, management can review them, and all hours are<br />

computed and sent to processors.<br />

Calculate Commissions – Configure commissions by<br />

item category, customer, salesperson, and type <strong>of</strong> sale,<br />

and determine when commissions are paid. Find<br />

flexibility in incentivizing your sales team.<br />

Integrations - Elite works with Rouse Analytics,<br />

RFID, SalesForce, SmartEquip, UPS World Ship and<br />

FedEx Shipping Manager, DocuSign, telematics<br />

applications, and accounting programs. If you need it<br />

to integrate with something else, we’ll work to make<br />

it happen!<br />

Dispatch Center – Optimize pickups and deliveries.<br />

Dispatchers can assign drivers, crew, track fuel costs,<br />

anticipate load weights, and see status updates.<br />

Mobile Workforce – Unchain your employees from a<br />

computer! Accomplish any task via smartphone or<br />

tablet without needing full system access.<br />

Does your business need an Elite solution? Read<br />

more at point-<strong>of</strong>-rental.co.uk.<br />

ALL THE BASICS<br />

• Real-time inventory control<br />

• Contracts, Reservations, Quotes, and Work Orders<br />

• Real-time display <strong>of</strong> flow from Quote to Close<br />

• “Back” and “Bail-Out” buttons for fast contract edits<br />

• Integrated, PCI-compliant EMV credit card processing<br />

• Preventative and remedial maintenance with history<br />

• Integrated real-time accounts receivable<br />

• Purchase Orders for hire/sale/parts inventory<br />

• Extensive time and dollar utilization and analysis<br />

• Detailed transaction, item, and customer history<br />

• Fax/email statements, invoices, and dunning notes<br />

• Extensive multi-level password and ID security<br />

“<br />

After years <strong>of</strong> research into<br />

different systems, we are confident<br />

in <strong>Point</strong> <strong>of</strong> <strong>Rental</strong>...We have been<br />

very pleased and believe<br />

[Elite] will allow us to go to<br />

the next level.<br />

”<br />

– Anthony Durante<br />

DURANTE RENTALS<br />

A Complete Solution<br />

Elite automates and integrates all your complex processes.<br />

It takes care <strong>of</strong> your financial and management accounting,<br />

human resources, manufacturing, order processing, supply<br />

chain management, project management, CRM...it puts your<br />

whole business, no matter the size, at your fingertips.<br />

Business Intelligence Dashboard<br />

Elite’s fully-customizable dashboard allows you to see exactly<br />

what you need to see at a glance when making critical<br />

decisions that affect your business.<br />

Full Integration<br />

Elite is integrated with<br />

the same services Expert<br />

uses (listed above), but<br />

it’s also integrated with<br />

Micros<strong>of</strong>t Dynamics,<br />

which allows Elite to<br />

adapt to any country or<br />

language needs.<br />

Full Customization<br />

...and more<br />

Frustrated with trying to change your company’s procedures to<br />

work with your hire s<strong>of</strong>tware? Elite likes you for you. We’ll work<br />

with you to identify your processes that no one else seems to<br />

understand and make s<strong>of</strong>tware that just “gets” you.<br />

It’s impossible to list all <strong>of</strong> Elite’s modules,<br />

because each system is tailor-made for<br />

the Elite business. After all, our motto is<br />

“Constantly innovating for your success.”


USA Headquarters: 1901 North State Hwy 360, Ste. 340; Grand Prairie, Texas 75050 Phone: 800-944-7368 / 972-602-9819 E-mail: sales@point<strong>of</strong>rental.com <strong>Point</strong><strong>of</strong>-<br />

<strong>Rental</strong>.com<br />

UK Office: Unit 4 Richfield Place, 12 Richfield Avenue; Reading, Berkshire RG1 8EQ Phone: +44 (0) 118 956 9577 Email: sales@point-<strong>of</strong>-rental.co.uk <strong>Point</strong>-<strong>of</strong>-<strong>Rental</strong>.<br />

co.uk<br />

Australian Office: Level 20, 644 Chapel Street; South Yarra, VIC 3141 AU Phone: +61 (3) 8518 4296 Email: sales@point-<strong>of</strong>-rental.com.au <strong>Point</strong>-<strong>of</strong>-<strong>Rental</strong>.com.au

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