Using WordPress to Grow Your Home Business

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that becomes part of your organization to read it. When changes must be made, you can do so in seconds rather than waiting for an “assistant” or outsourcer. Having this information available about you and the way you do business can be the difference between having congruent team members or not having them. Using WordPress to Create Additional Income Because you will be inviting both prospects and customers to your website for basic information, team information and for updates you will have a captive audience the longer that you stay involved in network marketing. That means that you will have a built-in source of traffic to your website, even if you do nothing with SEO, social media or paid advertising. Not everyone that comes to your website will be ready to join your opportunity. However, they’re obviously on your site because they’re interested in generating more income, whether online or offline. You can and should use your WordPress site to make tools and training available to them that will help them to develop as an entrepreneur. These can be tools and training that you have personally created, or they can be hand picked options that you can attest that will help them. You can use some of the built-in features of WordPress to remind your site visitors of these options when they visit the page. Use WordPress widgets to allow website visitors to see options in the sidebar regardless of what page they may visit. Use WordPress posts to tell your visitors about new tools and training (created by others) that you believe will be helpful to them by providing them your affiliate link to buy them. Use the easy to edit feature to add in a YouTube video with a demo of how the software can be used to help them to accomplish specific goals. Add photos and illustrations to the post that show the site visitors exactly how they can benefit quickly. Use the text field to update with additional bonuses until you find that your visitors are buying the product that you are promoting. Use WordPress pages in the very same way to give site visitors advice on what they need for success in network marketing. Do you have a list of books that you can sell…whether you wrote them or you have an Amazon affiliate link for those that others wrote? Do you have a growing list of recommended resources on tools and infrastructure such as: • Autoresponders • Domains • Hosting You can use WordPress pages and widgets together to provide constant reminders to your existing team members and customers to upgrade their membership or associate levels. What many marketers do is to use the tools available from the companies they’re working with such as online banners and images. They will then post the image in their WordPress widgets (so that everyone can see them regardless of what page they visit). Those links will then lead to a page where the marketer explains the real benefit of upgrading or even to a version of the company presentation. Bringing the people to your site and giving them options to make purchases that will benefit them means that you will be maximizing your effort and earnings with your existing customers before expending energy, time and resources on new ones. Using WordPress to Build a Database/List of Prospects and Customers As a network marketer, it is likely that you will be involved with more than one company over the course of your life. Because of that, it will be your responsibility to maintain your database of contacts as you recruit and sell. Even while you are working in a profitable opportunity, you can be a great leader with excellent training and you will still lose some people. You must maintain a constant flow of prospects into your business if you’re going to not only maintain your business but to grow it also. This means that you’ll want to always be in “list building” mode.
You’ve probably encountered contact database companies like Aweber, GetResponse and Constant Contact. These companies hold your contacts and keep you in compliance with Spam laws by making them available for emailing when they have confirmed their intentions to receive email from you. Typically, this occurs through a process called double opt-in. • A prospect puts their name and email address into a form on your website. • They’re then sent an email asking that they confirm they want to receive email. • They click a link to confirm and then they are added to your contact list. This process normally takes place on a special page called a squeeze or opt-in page. WordPress makes creating these pages easy through the use of its themes and plugins. Marketers can purchase either a WordPress theme or plugin that will allow you to use pages and posts to create opt-in forms. Using one of the various plugins and/or themes, you can connect to an autoresponder to make certain lists available. This process is important to understand. This process normally takes place on a special page called a squeeze or opt-in page. WordPress makes creating these pages easy through the use of its themes and plugins. Marketers can purchase either a WordPress theme or plugin that will allow you to use pages and posts to create opt-in forms. Using one of the various plugins and/or themes, you can connect to an autoresponder to make certain lists available. This process is important to understand. First, you can create different opt-in pages for different occasions on the calendar. Second, you can create different opt-in pages for different opportunities. Third, you can create different opt-in pages for special training and/or special purchases. By keeping track of the prospects and customers that come in contact with your brand, your email list becomes one of your most important assets. For example, if you were to have to start over in a new network marketing opportunity because the one you’re in suddenly decides not to do business, you’d want to contact team mates to let them know. And if you’d spent time and effort training these team members, it would be in their best interest to keep in contact with you. Furthermore, if these contacts were the source of your profit, then you’ll want to tell them what you’re doing so that they can join you in whatever you’re doing next. So there are several things that you can do to use WordPress to assist you in the process of getting people into your contact database. Use the widgets to keep an opt-in offer in front of your visitors every place they go on the site. Make menu items available that promise your site visitors some benefit when they visit the page where your opt-in page is. Answer comments with links to free reports that you have available on the site. Create new posts routinely that solve the major problems people have in your market and share them across social media. Use your category pages as an opportunity to invite people to tell you a problem that you can solve, then give them a free report with your solutions. Using WordPress for Collaboration One of the ways you can get more exposure to your marketing funnel is to leverage the followers of other network marketers and internet marketers. You can do this through joint ventures and affiliate marketing methods. A joint venture is work that you do with another marketer to produce a specific product or service to sell. Affiliate marketing is a product that you offer that another marketer can promote to their list of subscribers. When that marketer makes a sale, you’d pay them a sales commission since they did the work of attracting the actual buyer. Affiliate marketing also works the other way…you can promote the work of another marketer, and they pay you the commission. CLICK HERE
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