Sun

hayley99

The Sun

Sun has been portrayed in many different ways from the classical style of

Claude to the Impressionist style of Monet and Seurat. The sun in

paintings is commonly depicted as a sunset or sunrise because the artists

can depict intense colours. Landscape paintings in art used to be a low

genre and artists like Claude would paint a landscape then add a narrative

to it.

I am now going to study a range of work, which depicts how different

artists portray the sun and the use of light.


Classicism

Classicism started during the Renaissance and it dominated the most of western art. The term

classicism came around during the 17 th century. Classicism work was defined by its use of Ancient

Greek and Roman concepts. The Baroque period brought about many changes and gave way for new

ideas and concepts. When the Baroque period came around it also led to more developments and a

wider range of art produced in the style of classicism.

Classicism paintings are refined and detailed. They focused a lot onto elegance and perfection, they

also commonly used symmetry in their paintings. They also contain idealised figures and used correct

proportions with the use of perspective. The colour in Classicism paintings tends to be more subtle and

neutral.

One of the most famous classicism artists was Claude Lorraine along side another artist called

Poussin. Claude became famous because even though he had no classical education or training he

seemed to develop and create the “Classical Landscape”.

I would now like to look at Claude Lorraine’s work and his use of the style classicism ; his work also

strongly focuses on the use of light and sun light.


Claude Lorraine

Claude was believed to have been born around 1600. He was a

famous Landscape painter in the Baroque era but was well known

for his use of Classicism. Claude’s paintings were often turned into

the superior genre of history paintings typically by adding small

figures and narratives. Claude made many paintings in which he

was paid a high price, however his artwork was not deemed as

innovative for Landscape paintings. Claude was well known for

introducing the sun into landscape paintings as they were not often

portrayed before him.

Claude had four brothers and spent most of his life

living in Italy. Both of his parents were believed to

have died when he was a very young age, therefore

he went to live with one of his older brothers Jean

Gellée.

Hagar and the

Angel,

1646,

52 x 42cm,

Oil on Canvas.


Claude Lorraine,

1639,

Oil on Canvas,

103 x 131 cm.

Seaport at Sunset


The seaport depicted in this

painting is not of a specific

place but merely just a

landscape painting upon

which Claude has

demonstrated his

meticulous technique for

painting the sky.

In this painting the

orthoganals can be seen

at the waters edge and

on the buildings. This is

then echoed on the right

hand side of the painting

with th alignment of the

boats.

In this painting Claude

has created his horizon

line a third up the canvas

this leaves a vast amount

of space for him to paint

the sun setting in the

background and use

atmospheric perspective

to create depth. In this

painting you can also see

the use of one point

perspective where the

orthoganals lead the

viewers eye towards the

sun.

In this painting Claude has depicted many figures in the foreground talking and interacting with one another. The

foreground of the painting is made up of a small slither of land before the waters edge. Claude has used a technique

called repoussior which brings the painting into the viewers space. He has created this by bringing the land right up to

the edge of the canvas which makes the viewer feel as if they could step into the painting.


The sun in this painting is

clearly setting because the

colours Claude has used

signifies an orange sunset

compared to a yellow

sunrise. Claude has

achieved a bright sunset

in this painting by

illuminating the area

around the sun and then

also highlighting the sun

itself with a lemon yellow.

Many aspects of this painting

have been created at drawing

the viewers eye towards the

sunset. The sun itself in this

painting is the vanishing point

of the one point perspective,

which leads the viewers eye to

looking at it. The sun is the

only source of light in this

painting and Claude has

carefully depicted the shadows

it would cast.

In this painting Claude hasn’t included many signs of movement which creates a very calm and relaxed atmosphere

to the painting. In this painting subtle movements can be seen between the people in the foreground and the rippling

of the water. The rippling movement of the water catches the sunlight perfectly and reflects a mirror image. The slow

gentle movement of the water also creates a call atmosphere compared to that of a storm would create.

In this painting Claude

has also used

complementary colours

of the oranges and blues.

This is aesthetically

pleasing to the eye and

again draws the viewers

attention to the sky.


Seaport with the Embarkation

of St Ursula

Claude Lorraine,

1641,

Oil on Canvas,

113 x 149 cm.


This painting depicts the story of St Ursula. The story of St Ursula has been told in many ways but this is the story according to

Jacopo da Varagine's Golden Legend. St Ursula was to be married to a pagan man however she was devoted to her virginity and

couldn’t go through with it. St Ursula then declared that she was going to tour around Europe with a lot of virgins, first she stopped of

in Rome and the carried on to Cologne. However at the time it was under attack by the Huns. The King of the Huns was believed to

have fallen in love with St Ursula but at her refusal to marry him resulted in him slaughtering the virgins and shooting St Ursula in the

heart.

We can identify which person St Ursula is by the

golden dress and the fan she is carrying, compared

to her maidens who are carrying bows and arrows.

The bows and arrows are supposed to be symbolic

of the martyrdom.

The boats in the

background are to

depict that St Ursula

and her maidens are

about to set sail. This

can be shown by the

people preparing in

the foreground.

The rising sun could also be allegorical of St

Ursula’s death. That as the sun rises this is the

beginning of her end as she leaves.

Compared to Carpaccio and

Caravaggio’s depiction of this

story Claude has created a very

serene atmosphere. This is

because he has depicted the

beginning of the story where she

is setting sail rather than after the

tragedy.


In this painting Claude has framed the sunrise with the

buildings to the left and the boats to the right. This technique

draws are attention to the landscape. Claude loved to paint

landscapes, however they were a low genre in art. Therefore

he was quoted to have said “you can pay for the landscape

and I’ll add the figures for free”.

Claude

painted the

Embarkation

of the Queen

of Sheba

after this

painting.

Claude’s

style

developed

by making

his paintings

more

symmetrical.

In this painting Claude has drawn the viewers

into the image with his use of atmospheric

perspective. The cropping of the figures in the

foreground, to the left hand side also brings the

viewers into the image by the use of repoussior.

In Claude's paintings he always depicted the sky at dawn

or twilight this was because he believed these were the

most poetic of skies to paint. He technique for painting the

sky was very meticulous, but he achieved an atmosphere

in all of his paintings which captured the viewers attention.


Romanticism

Romanticism started to develop during the late 18 th century and developed until its end in the mid 19 th

century. Romanticism contrast to that of the Classicism work because the artist decided to focus more

on the power of emotion and imagination. Therefore all the work produced was very unique and

individual, where as Classicism focused on order and symmetry.

The style and technique used during the Romantic period was much looser and the rivalry between

Classicism and Romanticism grew. Romanticism was a large era of change and artist like Delacroix,

Constable and Gericault were among this movement. The style of a Romantic painting was seen in

the eyes of Classicism painters as unfinished, merely sketches.

During the Romantic era the subject matter for the paintings changed vastly. Many paintings were

based upon horror, violence and even the supernatural. The paintings often depicted historical events

and scenes.

Romanticism spread throughout many different countries but the style started to vary. Artists from

different countries portrayed very different images due to the fact that Romanticism was based upon

emotions and British artists like Turner and Constable based there paintings on their surroundings. I

am now going to look at Turners work and how he was influenced by the Classic work of Claude.


JMW Turner

I am now going to look at Turner and his use of sunlight. I was inspired to do this

because in Turners will he asked for the Claude painting Seaport with the

Embarkation of St Ursula to be hung next to his Dido Building Carthage.

Self portrait on canvas,

circa 1799.

Turner was born in 1775 and was an English Romantic Landscape Painter. His

mother was from a family of butchers, where as his father was a barber and wig

maker. Turner had a younger sister but she died at the age of 5. A couple of years

after this event his mothers mental health started to deteriorate and she was

institutionalized in a house for “Lunatics”. Turner went to live with his uncle which is

where he started to create his first artworks. Turner went on to travel across Europe

and study in the Louvre (France).

In his artwork Turner studied the use of light. He created many

oil paintings but was also famous for his water colours. Turner

didn’t have many friends during his life time but he was believed

to have a very close relationship with his father. Turners father

used to help around in his studio and was his assistant for

roughly 30 years. When Turners father died he suffered from

depression and mental illness before dying, but was not

institutionalized.

Dido Building Carthage, 1815,

Oil on canvas, 155.5 x 230 cm


1815,

Oil on canvas,

155.5 x 230 cm

Dido Building Carthage


This painting contains a

narrative which comes from

the Aeneid poem by Virgil.

The style of this painting is

Romanticism which is

typical of a Turner painting.

Dido was broken, she felt

guilty for loving another

man after her late first

husband. So Dido built a

tomb to remember and

honor him by. She then

committed suicide by

throwing herself onto the

fire in which she was

burning Aeneas’ items and

stabbed herself with the

sword that Aeneas gave

her. (a Romantic idea).

The narrative is

about a woman

named Dido, who

fled from Tyre

after her husband

was murdered.

A man called Aeneas was

shipwrecked at Carthage and

he and Dido fell in love.

However Aeneas was

destined by Jupiter to found

the city of Rome and he

abandoned Dido.

Once Dido had fled from

Tyre she founded a city

name Carthage.

Carthage was founded

on the coast of North

Africa.

Once the population had

grown considerably the

people encouraged the

rise of a city. Therefore

foundation were dug and

placed and the city was

growing.

Dido had made and

agreement with the King

Larbas that she could

temporarily set up camp

there before moving on.

The agreed upon amount

of land was what she

could encircle with an ox

hide. So Dido cut the ox

hide into thin strips and

surround an entire hill.

Many people joined her

settlement, the people

within which fled Tyre

with her, some prostitutes

they picked up while

resting in Cyprus and

nearby villagers who

decided to move.


In the centre background of this

painting Turner had painted a

bright and intense, yellow sunrise.

This sunrise could represent the

dawn of the new empire and the

growth of the city. Turner painted

the skyline similarly to the Claude

painting which inspired him.

The figure seen to be wearing white

and blue on the left hand side of the

painting is believed to be Dido. The

large masculine figure in front of her is

then believed to be Aeneas

In this painting Turner

has successfully

created aerial

perspective and used

impasto brushwork.

The way this image

has been cropped

frames the sun in the

centre adding more

intensity to the image.

On the right hand side of the painting

you can see the Tomb which was

erected for Dido’s husband. This side

of the painting could represent the

doom of the city, with its dark shadow.


The Fighting Temeraire, Tugged to her Last Berth to be

Broken Up.

The sun in Turners

Paintings are made up

of vivid and bright

colours. Turner based

his sun’s on the work of

Claude Lorrain.

JWM Turner,

1839,

Oil on canvas,

91 x 113cm


In this painting Turner has depicted an old war ship called the Temeraire.

Temeraire was an name that meant fearless and this ship once fought in

the battle of Trafalgar. The Temeraire was famous for saving Admiral

Nelsons ship the Victory and took down two French ships. However the

ship took a beating and had to be towed away as depicted in this image.

The positioning of the masts and the

steam from the funnel have been

carefully positioned. Turner actually

altered the style of the steam boat so

he could create the effect of the steam

covering the ship in an upwards

diagonal movement. This diagonal line

leads the viewer into the forward

movement of the two boats.

In this painting Turner has depicted

the Temeraire with its sails.

However when the old warship

was actually tugged to be broken

up it would have already been

without its sails.

Seen to the right

of the

Temeraire, in

the background,

you can see

another ship in

the background

with its sails

open. This ship

in all its glory

could be to

remind the

viewer of the

glory days of the

Temeraire


Seen very faintly in

the sky, top left

hand corner, Turner

has painted a

crescent moon. This

is believed to

symbolize the

changing of an era

from sail to steam

ship.

In 1824 Turner painted Nelson’s ship

HMS Victory waving the British Flag

signifying the victory of the British. It

is Believed that Turner could have

been inspired to paint his image after

seeing Clarkson Stanfield’s the Battle

of Trafalgar, 1805.

Turner shows the ship being towed

by one tug boat when in reality it

would have been tugged by two, he

also had the ship being tugged east

so he could have the sunset in the

background. However the ship

would have be tugged west to the

breakers yard. This technique was

to capture and show the finality of

the ship.

This painting was exhibited a year after the

Temeraire was broken up and it received many

compliments. This painting was one of Turners

most loved paintings and he refused all offers for it

to be bought. In this painting Turner has depicted

the realistic scene but created it in respect to the

magnificent ship.


The sunset in this painting

could depict the end of the

ships time. As it is the end of

the day it is symbolic of the

end of the ship life. This fits

in well with the painting being

Romantic because it’s a

Romantic idea.

Turner was inspired to create

works of art around the sun

after seeing Claude Lorrain’s

work. He was very much

influenced by Claude’s use of

sun light. However Turner

applied his paints much more

loosely and less

meticulously.

Turner in this painting has used thin

translucent glazes and then once

they had dried he applied a thick

layer of paint called Impasto paint.

Turner commonly painted using a

palette knife to apply large amount

of paint, however in this painting it

appears he has used a thick brush,

loaded with paint. In this painting he

has used a lemon yellow which is a

very intense colour combined with

chrome yellow. This creates a

bright sunset combined with the

oranges and the reds. Turner very

successfully mixed these colours to

create the effects of the clouds in

the sky.

In this painting Turner has achieved an even more intense

sunset by reflecting it in the water. This makes the sunset

even more intense because the colours of the sunset fill

the canvas and catches the viewers attention. The

reflection in the water is darker and harsher maybe

suggesting that this is a dark time with the boat being

broken up.


JMW Turner,

1840,

Oil on canvas,

91 x 123cm

Slave Ship


This image is almost depicting a real event. It is believed

that it is based upon the Zong massacre. The Zong

massacre was a tragic event that took place in the

November of 1781. the Zong was a British ship which was

carrying slaves back from Africa. However the Africa slaves

upon the ship were ill and rife with disease, therefore the

captain of the ship ordered his crew to throw them over

board. By throwing them over board the Captain still got paid

the insurance money for his troubles.

Turner was thought to be influenced to the this

painting because during the mid 17 th century antislavery

was growing popular. In 1850 the British had

forcibly ended the Atlantic Slave Trade in all nations.

Turner Exhibited this painting and the Royal Academy in

1840. This coincided with the meeting of the Anti-slavery

league in which Prince Albert was speaking. It is though

that Turner Painting and exhibited it then to impress him.

In the bottom right hand corner of the painting you

can just see the arms and hands of the drowning

slaves reaching up out of the water. Turner has made

there death even more brutal with the birds flying

above the water waiting for them to die and the fish

swimming around them, again waiting for them die to

so they can eat them. This could suggest that

everyone is just waiting for the slaves to die.


In this painting Turner

has depicted an

intense sunset. The

sunset is the main

focus for the viewer as

it is painted centrally

and the use of bright

Chrome yellow and

Vermillion red. This

intense sunset is

thought to represent

that nothing is more

powerful than nature

and these slave traders

are playing Mother

Nature by choosing

when people should

die.

Turner painted this image with rapid

and loose brush strokes this

creates the effect of chaos and

disorder for the viewer.

In this painting Turner has precariously placed the

ship in the background with a huge wave coming

towards it. The ship has been painted in dark reds

maybe suggesting that the ship is funded on blood

money. This is thought to suggest that all the

people involved in the slave trade will get their

punishment.

The use of having the sun the main focus in this

painting is believed to be that Turner wanted to

depict the Sublime. The sublime is to represent

the power of nature and the terror of man. Turner

also created this effect with the use of the strong

crashing waves and the small size in which he

painted the drowning slaves and the ship.

A Victorian art critic called John Ruskin owned this painting

and he loved Turners work. Ruskin increased the desirability

of Turners work and he emphasized the punishment shown

towards the Slave traders.


Carl Spitzweg

Spitzweg was born 1808, he has one older and one younger

brother. He trained to become a Pharmacist and gained his

qualification in Munich. After falling ill himself, he took up painting.

Spitzweg was a self taught painter, who learnt by copying Flemish

masters. During the Biedermeier era his German Romantic works

were seen to be among the most important. His work commonly

portrayed Middle-class people engaging in their hobbies. Later in

life he travelled around Europe to further his painting style by

copying more masters of art.

During the 1930’s art forgeries where plentiful and

Carl Spitzweg was imitated many times. An artist

called Toni used to copy his work and sign them with

his own name and saying after Spitzweg. This made

it easy for forgers to erase this writing, age the

painting and re sell them as an original Spitzweg.

Many of these forgers where however caught and

sentenced up to 10 years in jail.

Newspaper

reader in his

backyard,

1845-58.


Carl Spitzweg,

1845-58,

Oil on Canvas,

Newspaper Reader in his Backyard


In this painting Spitzweg

has painted a simple

middle class man in a

garden reading the

newspaper. This subject

matter was common for

Spitzweg, he enjoyed

painting the middle class

engaging in their hobbies.

In the foreground Spitzweg has used repoussior

with the use of cropping the steps. This repoussior

pulls the viewer into the painting. This technique

makes the viewer feel the mood and atmosphere

of the painting, this along side with the sun and the

mans stance calms the viewer.

This painting depicts a

cropped composition.

The man is the centre of

attention for this painting

as he is framed by the

wall to the left and the

tree to the right. This

painting is a closed

composition as the wall

in the background brings

the painting to a halt.

The atmosphere in this painting also feels relaxed

because Spitzweg has showed no suggestions to

things moving rapid and quickly. In this painting it

shows a person living in the moment and not

worrying about rushing around as time passes.

The stance in which the man is stood reflects the

atmosphere created by the lighting in the image.

He appears to be content and relaxed, with his

hand in his pocket and shoulders relaxed.


Spitzweg has included a detailed image with light flowing diagonally across

the canvas in the form of raking light. In this painting the light is coming from

the sun but it is unseen as the image is cropped. The light is coming from the

top left hand corner and diffuses across the canvas naturally.

Spitzweg has also used

atmospheric perspective in the

background to create a sense

of depth. In this background

you can see the bright blue sky

which again creates a sense of

tranquility because it is a clear

day.

The use of the sun in this painting has

been used to create a sense of

tranquility and a clam atmosphere.

Spitzweg has created this effect by using

natural colours that aren’t to bright and

intense. This style and the use of sun

contrasts to the style of Turner and his

loose brushwork and intense colours.

The natural light can also be

represented in Spitzweg’s

use of shadows. Distinct

shadows can been seen in the

bottom half of the painting.


The Bookworm

Carl Spitzweg,

1850,

Oil on Canvas,

27 x 50cm.


This painting by Spitzweg is typical of the

Biedermeier era similarly to his painting the

Newspaper Reader in His Backyard. The

Biedermeier era was when artists in Germany

during the Napoleonic wars decided to paint

mundane people going about their hobbies and

pleasures rather than focusing on wars and

events.

The scholar in this painting is precariously

stood upon the top of a step ladder. Balanced

under his arms and in between his legs are

even more books. Spitzweg has depicted this

figure very similarly to his newspaper reader,

with relaxed shoulders, stood up facing towards

the left hand side of the painting and not

engaging with the viewer. In both paintings they

are also engrossed in what they are reading.

This composition creates a tranquil and calm

atmosphere as it depicts no movement or

danger.

In this painting Spitzweg has

depicted an old scholar in a musty

library. This painting is characteristic

of the Biedermeier because the

scholar doesn’t have care in the

world for what is going on in other

peoples lives. This painting very

much depicts a man living in the

moment and enjoying this time he

has.

The composition of this painting is closed

due to the background being book shelves.

This technique pushes the figure forward and

again into the viewer space.

In the foreground of this painting a

pipe can be seen in the bottom left

hand corner. The cropping of this

object adds depth to the image pulls

the viewer with the technique of a

repoussior. This technique makes the

viewer feel the atmosphere of the

painting.


The light in this painting is raking light which travels diagonally

across the canvas like Spitzweg's other painting. The light is

coming from an unseen light source. However, the colours and

diffusion of the light suggests that the light is natural and is coming

through a window above the scholars head.

The colours in this painting are very warm

and inviting to the viewer. The use of subtle

variations of yellow produces stream of light

that encases the scholar. This use of light

creates a calm atmosphere in the painting

because it could represent a bright time in

life. The light in this painting also adds

depth to the painting creating a space upon

which the viewer is drawn in. The depth is

created with the use of shadows which is

visible on the bookshelf, he scholars

shadow.

In the bottom right hand corner there is dust

rising in the light. This technique is good at

depicting the light because it represents the

reflections of the particles as they catch the

light. The dust slowly settling to the ground

also indicates subtle movements as the

scholar is moving books.


Frederic Edwin Church

Church is an American artist who is well known for painting

dramatic natural events. He was born in 1826 and attended the

Hudson River School for American Landscape painters. Church

was taught directly by the founder of the school Thomas Cole, who

was a British painter who moved to America. Many pupils of

Hudson River School focused of the effect of light and had a very

Romantic way of painting.

Churches family was wealthy, which was from his

fathers family. This wealth allowed Church to

pursue his interest in art from a very early age. By

the age of 18 Church had already established

places in art schools. He went on to be the

youngest elected to be an associate of the

National Academy of design. Afterwards Church

sold his first major work.

Aurora Borealis (Northern Lights), 1865, oil on

canvas.


Frederic Edwin

Church,

1862,

Oil on Canvas,

122 x 216cm.

Cotopaxi


In this painting Church depicts a stratovolcano erupting.

The painting has been named after the volcano Cotopaxi.

A stratovolcano is known for erupting with lava of a high

viscosity therefore the lava cools and hardens before it

can travel far. These eruptions tend to cause many

craters surrounding the volcano if it doesn’t collapse

itself.

In this painting Church has used aerial perspective

which can been seen has the land and sky fades

into the background. This technique adds depth to

the image and adds a greater sense of the scale of

the volcano into the painting. By depicting the

volcano in the background church can capture the

tremendous effect this natural occurrence has on

its surroundings.

This subject matter is typical of a Church painting

because he enjoyed painting Romantic scenes of Natural

disasters or events.

In the background of the painting the volcano is visible

with white ash covering the sides of it as the lava erupts

out of the top. Covering the skyline to the right hand side

of the painting Church has painted a mass of clouds of

ash. The sun setting can been seen piercing through the

ash clouds.


In 1855 Church painted his first version of

Cotopaxi which contrasts completely to his later

fiery version. In both versions however, Church

depicts an illuminated sky of natural light.

In the background of this painting Church has created an intense

sunset, which he has then reflected in the pool of water before it.

This sunset is so intense because the bright and vivid colours he

has used to create it. In this scene he has used very deep

vermillion red and some oranges. The sun stands out so well itself

due to the crisp circle he ahs created using yellow. The sun is then

highlighted itself by the colours being mimicked in the background

behind it, but in a paler shade. The sun has been depicted in this

painting to be very strong. The light the sun is generating in this

painting adds a sense of danger to the painting due to the darker

colours, in contrast to Carl Spitzweg’s more subtle use light.

In the bottom of the image you can see a

rushing waterfall crashing through the craters

made by the previous eruptions. This shows to

the viewers the danger of this landscape and

also its beauty.

The trees and rocks in the bottom

of the painting are also cropped

and frame the painting. The trees

show deep shadows which again

creates a sense of depth for the

viewer.


Albert Bierstadt

Bierstadt was an American artist born in 1830. He was a Romantic painter

and like Frederic Edwin Church he attended the Hudson River School.

Bierstadt was one of the last pupils from the school has he work clearly

depict the techniques of the school and there use of light. The Hudson

River School focused on the artists native land in the paintings and glowing

light, both of which Bierstadt depicts in his paintings.

Bierstadt was actually born in Germany but in the early years of

his life his family moved to America. Bierstadt always showed

signs of becoming an artist. When he was very young he used to

create sketches with crayon and by 1851 he had started painting

in oil paint. During the 1860s Bierstadt’s work took off and

became very sought after. This funded him for a very comfortable

and luxurious lifestyle, along with many trips abroad. Most of

Bierstadt’s inspiration came from the west of America even

though he used to travel widely. However by the 1880s his

Romantic style was going out of fashion and was no longer

sought after because it was considered old fashioned.

Rocky Mountain Landscape, 1870,

oil on canvas.


Among the Sierra

Nevada Mountains

Albert

Bierstadt,

1868,

Oil on Canvas,

183 x 305cm.


In this painting Bierstadt has framed the

image on both the left and right hand side.

He has done this by having the mountains

on the left and the trees on the right. This

use of framing highlights the centre of the

image and the landscape in the middle.

This painting was actually shown in Europe

before be shipped back to the United States. It

was a well received and popular image

because Bierstadt captured the beauty of the

landscape and was emphasising that America

was the “promise land”. This was a popular

notion towards European people because they

wanted to leave their countries for a better life.

In the foreground of this painting Bierstadt has painted animals moving around in the shallow water. To the bottom

left he has depicted birds in mid flight across the water. This sense of movement captures the viewers eye and pulls

them into the image along with his use of Repoussior. Repoussior has been used in this painting clearly to the right

hand side, where he brings the land right up to the edge of the painting.


In this painting Bierstadt has created a picturesque

landscape, which includes a glowing luminosity behind the

clouds depicting the sun. The sun in this painting can’t be

seen however the light and yellow warmth of the clouds

indicates that its there.

The mountains in the background creating echoing

forms across the canvas entrancing the viewer with

a subtle use of symmetry. This symmetry again

pulls the viewers sight towards the centre of the

painting and the glowing light.

The colours used in this

painting aren’t very bright but

are still warm due to the yellows

in the sky. Bierstadt uses a vivid

green on the right hand side of

the painting which is

complemented well by the

darker greys on the left hand

side.

Bierstadt has

carefully modeled

the light in this

painting so that it

flows down the

sides of the

mountains casting

shadows which

adds depth to the

painting. He has

also added more

light by reflecting it

in the water.

In this painting you can also see the use of atmospheric

perspective towards the background, making the viewer

see the great monumentality of the landscape. This is

created by the depth Bierstadt has achieved and creates

a sense of awe.


Albert

Bierstadt,

1869,

Oil on Canvas,

79 x 125cm.

The Oregon Trail


The scene depicted in this painting is that of the Oregon trail. The Oregon trail was a long road that lead from Missouri

to Oregon. This trail was made by fur traders and was used from 1811-40. the trail was just a track carved into the

earth and at the beginning was only passable on foot or horse. This track was then developed to be accessible to

wagons and carts.

In this painting Bierstadt

has depicted it in the

later years where carts

where able to travel

along it. He as also

included a wide range of

cattle and horses in this

painting to depict what

would have pulled the

carts.

In this painting

Bierstadt has also

used echoing

forms in the

background. This

can be seen by

the rounded the

shape the tops of

the trees and

mountains create.

The luminosity of this painting

is intense which is a typical

feature of Bierstadt because

this is what the Hudson River

school taught.

In this painting Bierstadt

has created a very low

horizon line, which

similarly to Claude

allowed him to add more

emphasis on the sky and

the suns luminosity. The

low horizon line in this

painting also shows a

vast amount of the

landscape and it depicts

the grandeur of its scale.


The sun in this painting

has been painted behind

trees. This technique

really enhances the

luminosity of the sun

because the dark trunks

and leaves of the trees

contrast well to the bright

glow of the sun.

Bierstadt has created a

picturesque painting with

a strong use of light in

the painting.

The sky in this painting uses

complementary colours, golden

yellows are well complimented by

the, blues which draws the

viewers attention towards it.

The sun in this painting

appears to be created by a

lemon yellow. This yellow is

very bright add highlights

the circular shape of the

sun, making it clearly

distinct in front of the

background.

The sun in this painting is

positioned just setting

above the horizon line. This

draws the viewers attention

towards it because

Bierstadt has placed the

sun where the vanishing

point is for the perspective.


Inspired by Albert Bierstadt’s The Oregon Trail I have taken some photos of the sun myself. I like these photos because similarly to

Bierstadt they depict intense orange and yellows in the sky adding depth and definition to the clouds. Unlike Bierstadt’s painting I have

depicted the sun itself as it was shrouded by clouds. However in the bottom image I have taken I wanted to recreate the effects of the

light passing through the tree which clearly shows a distinct silhouette of the tree.

This work has now inspired me to create a poster that

includes a silhouette of and object or figure with the light

shining through behind them.


Impressionism

Impressionism was a 19 th century art movement. During this movement artists focused on loose brushstrokes and

capturing the light in a scene. Impressionism developed after the works of Gustave Courbet and the Realists.

Impressionism was influenced by the bold work of Japanese block prints and the developing world of photography.

During the 19 th century people believed that impressionist work was unfinished and that the choice of their subject

matter was poor. Impressionist artists deemed that the subject matter in their paintings was less important than the

style in which it was painted, the artists just painted landscapes of the urban and suburban to depict their portrayal

of light.

Later in the 19 th century Impressionism developed into Neo and Post Impressionism. Neo and Post Impressionism

both Kept the style of Impressionism with the use of loose brushstrokes, however these two styles didn’t want to be

restrained by the limitations of Impressionism.

The term Neoimpressionism came from the French art critic Felix Fénéon when he reviewed the final Impressionist

exhibition. Neoimpressionism was well known for its use of dots “Pointillism”. Seurat depicts this clearly in Sunday

Afternoon on the Island of la Grand Jatte.

The name post impressionism was coined by a British art critic Roger Fry. Post Impressionism developed from

Impressionism by using a wider variety of brushstrokes. They also used a wider variety of subject matter and a wider

variety of colours.

Due to the disapproval of Impressionists work they didn’t display their work in the Salon. Instead they opened their

own exhibition in 1874 and had 8 exhibitions which took place between then and 1886.


Monet

Monet was a French artist who was born in 1840. Monet was

considered to be a founder of the Impressionist art movement. In

Monet’s early life he show created many charcoal sketches which he

sold in the streets around where he lived. His dad disapproved of his

choice to go into an art career as he wanted him to continue the

family business. 1851 was the year Monet joined his first art school,

Le Havre secondary school of arts. An artist by the name of Eugene

Boudin met Monet on a beach in Normandy. He then taught Monet

how to use oil paints and even the technique of painting en plein aire,

outside.

In his later life Monet became a part of the group known as the

anonymous society, who are now known as the Impressionists.

During the Franco-Prussian war Monet and his family took refuge

in England. Here he studied the works of Constable and Turner

which seen in his works were very influential on him. Monet

submitted his work into the Royal academy but was rejected as

well as impressionist work in the Salon. So in 1874 when the

Impressionists held their own exhibition he showed Impression

Sunrise.

Impression Sunrise, 1872-73,

Oil on Canvas.


Claude Monet,

1872-73,

Oil on Canvas,

48 x 63 cm.

Impression sunrise


This painting was exhibited in

the very first Impressionist

exhibition in 1874. this was

because his work was seen to

be to radical to be displayed in

the Salon.

Monet has used Complementary

colours of orange and blue. Which

he then went on to use in his

Autumn effect at Argenteuil.

In this painting Monet has

depicted the changing effects

of light, throughout Monet’s life

this has been his paintings

subject matter.

The scene depicted isn’t the usual picturesque image associated with

landscape paintings. Instead Monet has depicted a modern harbor

with big chimneys and smoke rising into the air in the background.

With the rapid a loose brushwork see in

this painting its suggestive that this

painting would have been painted in one

sitting and en plein aire. This painting

we know was also painted en plein aire

because of it small scale which made it

possible for Monet to carry around with

him.

During the 19 th century artists were able to

paint en plein aire because the industrial

revolution saw the invention of ready

made paint sold in portable metal tubes

and ready made canvases. This allowed

artists to be able to carry a minimal

amount of materials around with them.


Even though we know this painting depicts a

sunrise scene at the port of Le Havre, Monet

has not depicted an image upon which we

could associate Le Havre. This is due to his

loose brush strokes. This painting is unusual

for Monet because in this painting the

horizon line isn’t clearly visible and the

reflections in the water start to merge with

the scenes in the sky.

The sun in this painting is

very intense due to Monet’s

use of complementary

colours. The complementary

colours highlight this sun

because they are contrasting

with the bright orange to a

dull blue. The sun also

stands out because the clear

circular shape of the sun

stands out compared to the

loose brushwork of all the

other shapes. The sun in this

painting is surrounded by

echoing forms above and

below with the reflection in

the water and the sky.

Monet has depicted minimal detail in this painting for the viewer to

see. This is because he wanted to depict the light of the scene rather

than the landscape itself. In the middle of this painting Monet has

depicted two small row boats which are barley recognizable. These

boats accentuate Monet’s use of light with the reflection in the

foreground with the sparkling use of lines in the water.

When Monet exhibited

this painting it was

seen by art critic Louis

Leroy and he said that

they’re just a bunch of

impressionists based

on the title if this

painting, however it

was intended as an

insult but it stuck.


Georges Seurat

Seurat was a French Pointillism artist born in Paris, 1859. He had a

short lived career but was extremely successful. Seurat started his

career in art at the École Municipale de Sculpture et Dessin before he

attended the École des Beaux-Arts. He learned to painting through the

traditional methods, by studying the old masters and creating paintings

from objects.

Seurat’s style of pointillism was about letting the viewers

eye mix the colours he paints on the canvas. Pointillism

consisted of a series of small dots of colour positioned

correctly on the canvas to achieve this illusion. Seurat was

a post Impressionist painter however his paintings where

said to be the development and the initial paintings of Neo-

Impressionism movement. Seurat’s career was short lived

because of his sudden death in 1891, which left his last

painting The Circus unfinished. The cause of his death was

unknown but two weeks later his son also died. Le Chahut, Oil on Canvas, 1889-90.


Sunday Afternoon on the Island of La

Grande Jatte

Georges

Seurat,

1884-86,

Oil on Canvas,

208 x 308cm.


This painting was Seurat’s most famous and well received

paintings. For this painting he did a vast amount of sketches and

preparatory drawings. One of Seurat’s final sketches was this

same image without any figures, he did this because he wanted

to depict the landscape setting of the island in his painting.

When in actual fact the Island containing drinking and dinning

establishments along side a ship builders yard.

Seurat painted this painting with a bored of red

and blue, contrasting colours. The colour variation

of the border changes as you go around the

painting because Seurat wanted to achieve the

best contrast at every point on this painting.

When Seurat was sketching designs for this

painting he changed the amount of figures

numerous times. He started off with five figures

sat in the bottom left hand corner in the shade,

however he later changed in to three.

When Seurat painted this image in his studio an artist and a

friend Paul Signac said the canvas was too large for the image.

This is said to be why Seurat’s figures are out of proportion and

perspective. The figures fit slightly better if you viewer the

painting diagonally while standing to the right hand side of it.

Seurat’s pointillism

technique can be clearly

seen in this painting with

the use of tiny little dots.

Seurat actually finished

this painting in 1885, but

then later that year he

decided to go back to it

and add all the little dots.

This technique is to allow

the viewers eyes to do

the mixing rather than

mixing it on the canvas.


In the foreground of this painting you

can clearly see a monkey being walked

on a lead by a the woman in blue. At

this time Monkeys were fashionable to

have as pets, however a female

monkey was also to be Known as a

woman who is a prostitute.

In the foreground of this painting three

unlikely figures from different social classes

are positioned sitting next to each other in

the shade. At the front is a muscular man

smoking a pipe while laid back, in cheaper

clothing. Positioned behind him is an

educated lady reading her book and finally

there is a business man sat up right with his

cane and top hat. Even though Seurat has

position this figures in close proximity on the

canvas none of them are intellectually

engaging with one another.

The woman in the orange dress on the left hand

side is fishing. In the French language the word

to fish and to sin are very similar with only an

accent different. During Seurat’s time puns were

a popular thing and so it is believed that Seurat

is depicting this woman as a prostitute because

she is fishing for men. Further in the

background two men can be seen walking away

which appear to look like Toy Soldiers which is

thought to be a possible “catch” of the woman in

orange.


Seurat’s use of colour theory

In this painting Seurat has

meticulously used the colour

theories from Charles Henry’s book

Introduction à une Esthétique

Scientifique. In this painting you

can see Seurat has recreated the

colour with the orange to the top

left hand corner and the purples to

the bottom right hand corner. he

has also included a young girl in

the centre of the painting wearing

white, reflecting the centre of the

colour wheel.

This little girl wearing white is a

point of resolution because

white is the union of the three

primary colours. The use of the

central positioning also creates

the sense of complete stillness

which is then echoed around

the canvas as Seurat has

positioned his figures not in

movement.

In this painting Seurat has not used one single

point of perspective for the viewer to look at the

image from.

Seurat’s use of pointillism in this painting was very meticulous

and this was because of Seurat’s knowledge of the colour

wheel. Seurat knew that if he positioned small dots of yellow

and blue on the canvas next to each other he would get a

brighter more intense colour than if he mixed the paint and

then applied it to the canvas.


This painting actually mirrors one of

Seurat’s other paintings, Bathers at

Asnieres. The Bathers depicts the left side

of the bank where working class people

are relaxing by the side of the River Siene

and the Sunday Afternoon on the Island at

La Grande Jatte represents the right side

of the bank where the higher class are

said to be relaxing.

The use of more pale and subtle colours Seurat has used in

this painting depict the colours of light that would be

produced for a warm summers day. This can also be shown

by the fact that most of the figures in the painting are sat in

the shade, wearing hats or holding umbrellas to stay cooler.

In this painting the light

is coming from an

unseen source however

because it is outside we

know that the light is

natural from the sun.

The light in this painting

comes from the top left

hand corner of the

painting with the sun

assumed to be

positioned slightly

behind the viewer if you

look at the angle of the

shadows cast on the

ground.

The orange headscarf

positioned in this painting is

distinctive of a wet nurse,

however Seurat has given

this “character” no form but

is seen to be just an object

in this painting, with her

back turned to us.

This painting doesn’t use atmospheric

perspective but with the open area of

grass at the front of the painting and

having figures so close in the

foreground is the use of repoussior. This

technique allows the viewer to feel as if

they could step into the paintings, which

adds a sense of depth to the painting

alongside the overlapping of figures.


Camille Pissarro

Pissarro was a French-Danish artist who was born in 1830. He

studied the works of Courbet and Corot and his work became

Impressionism. Pissarro’s father own a hardware store and when he

turned 17 he wanted him to join the business. Camille spent most of

his holidays and breaks practicing art. At the age of 21 he met

another artist called Fritz Melbye. Melbye inspired Pissarro to change

his career and study art full time. Pissarro and Melbye moved to

Caracas for two years, here he creating hundreds of drawings and

sketches, his subject matter ranged from landscapes and villages to

people.

Later in his life Pissarro went on to study along side Seurat and

Signac. This is went his style changed from Post-Impressionism to

Neo-Impressionism. The Impressionist work was not considered to

be finished art therefore there work was not able to be exhibited in

the Paris Salon. This lead to the creating the own exhibition, called

the Impressionist exhibition. Pissarro is well know for leading and

encouraging other Impressionist artists and he was the only one to

exhibit in all eight Impressionist exhibitions.

Hay harvest at Eragny, 1901,

Oil on Canvas.


Camille Pissarro,

1888,

Oil on Canvas,

61 x 74cm.

Apple Picking at Eragny


None of the figures in this painting are interacting with the

viewer, however the way Pissarro had brought the ground right

to the bottom edge of the canvas pulls the viewer into the

image.

The style used in this painting is pointillism, which is created

by a series of closely placed dots. However if you look closely

at this image you will see that very few are actually round but

more like little squares. To then make the figures stand out

from their background Pissarro subtly changed the shape of

his dots which gives the characters a more rounded form.

In this painting Pissarro

has depicted a warm

summers day with

working class people

picking apples. His

paintings composition

appears to be

symmetrical with four

evenly placed figures in

the foreground, a tree

behind them and then a

rolling hill lined with more

trees.

The background in this image is very simple which draws the viewers attention to the

foreground and the movement of the figures. Pissarro has positioned these figures with

echoing forms across the front of the canvas. Two of the figures are bending down to the

ground, while the other two are looking up to the apples still on the tree.

Pissarro has created depth in this

painting with the overlapping of

objects and shadows cast across

the ground. He has also used

foreshortening which is visible on

the figures and in the background

you can see a subtle use of

atmospheric perspective as well.


The light in this painting

comes from an un seen

source but seeing as they are

outside we know that it is the

sun. The large shadow

Pissarro has cast in the

foreground is an indicator that

the sun is in the background.

This shadow adds depth to the image, however there is no tonal modeling of the shadow

due to the style of pointillism, which is to let your eyes do the mixing. This appears to

make the shadow appear quite flat.

The horizon line in this painting is very high up which

leaves very little view of the sky. However this

allowed Pissarro to add more detail to the people and

objects in the foreground. With such horizon line the

sun isn’t visible in the sky but the colours Pissarro

has used in this image is suggestive of a clear sky.

Pissarro has used complementary colours in this

painting with the use of reds and green, orange and

blues. This is aesthetically pleasing for the viewer.

This image is made up of a wide variety of yellows

this is suggestive of the natural light from a warm

summer sun. the use of warm oranges alongside this

is also suggestive that this is later in the afternoon

compared to a bright morning sun.

Pissarro's use of the tree at the

top of the painting frames the

image and draws the attention

down towards the scene in the

foreground because it is blocking

the majority of the background.

The tree covering the skyline

also creates a good silhouette

upon which Pissarro has used to

shine through the sun light.


My Intentions

I have now looked at a number of key examples and my intention is to now

produce an exhibition based on the depiction of the sun in my chosen images

The sun in these paintings commonly reflected an intense use of colour and

light which created a sense of awe in these paintings. The use of sunlight in

paintings is also portrayed by the use of shadows and more yellow colours

reflecting its natural light.

I now intend to further develop my exploration into the exhibition by creating a

poster, booklet and exhibition room design. I am also going to analyse existing

poster, booklet and exhibition designs. I intend to incorporate the ideas and

elements I have seen in the examples I have analysed. In my posters I would

like to reflect the intensity of the sun and I think this could be created by the use

of bold, bright colours and similarly to the work of Albert Bierstadt incorporating

and image to overlap the sun and cast deep shadows.


I now intend to look at book covers to gain inspiration for a font style that I could use for my poster and gallery exhibition. I have decided

to look at book covers first and then when I come to develop my own poster I will look into poster fonts. I have chosen to look at book

fonts to also analyse where they have positioned their text and the colours they used for it.

On this book they have positioned the text so that it is overlapping the imagery on the top half

of the cover. However the imagery on the cover then appears to extend back in front of the

writing. The writing on this cover has been placed on a plaque which accentuates the writing.

Positioning the writing on the plaque is an effective technique which allows the designer to

make the writing stand out without having to change the background. The title of this book is

also the framed with a border each end which I would like to use in my font development on

my poster.

On this book cover they have created an interaction between the text and the imagery.

This has been created with the overlapping with the butterfly in the foreground. The font

stands out on this cover because the text has been positioned on top of a flat purple

which then contrasts to the tone and colour, silver, of the writing. The title included on

this cover has also been positioned at the top of the cover, alongside the use of a large

font it makes the text stand out to the viewer. The font on this cover has tonal shading

which adds depth to the writing and creates repoussior to bring it into the viewers

space. The font on this cover also stands out because the accentuation of the letters K

and A appear to be reaching out over the cover. This draws the viewers attention

towards the title with the use of the movement overlapping a still background scene.


I really like the cover of this book because the writing stands out so clearly against the

background. This has been achieved because the only colour on this cover is blue which

highlights the shadows and light. Therefore the font has been created in flat white and is

positioned in the foreground to make it stand out. The shape of the font in this cover echo's the

forms created by the arch in the background of the imagery. This technique is effective at

emphasising the writing and making the font and the imagery work harmoniously. The text of

this cover is written completely in capitals even the less important text. This effect creates unity

on the cover linking all the text together, along with the use of the text all in white. On this

cover I like that the font for the title is larger than the rest of the font on this cover, also they

have depicted the less important information in decreasing font size.

The cover of this book has been solely focused on the text rather than the imagery which has

been positioned in the background and is a small scale. The font on this cover has also been

framed by an illustrative pattern which draws the viewers attention towards it. I like this cover

design because if I create a poster in this design I could create a similar effect that Albert

Bierstadt created in The Oregon Trail and have the sun shine through the font. The font on

this cover is very unusual because the words are symmetrical and have been the letters have

been positioned at all different heights. The font on this cover is also irregular because the text

has been written with letters randomly being in capitals or not. The writing on this cover is still

easy to read though because the font colour is light which contrast to the dark background

colours. When I create my poster I would like to use this effect because it is common place in

all the fonts I have analysed so far.


Creation of Exhibition title

and Font Creation

• The Sun

• Incandescence

• Luminosity

• Romantic Light

• Luminous Landscapes


Finalising My Font Style

On this page I am now going to analyse my four favorite font designs to narrow the choice down to two. I want to

have two favorite fonts because I can then compare how well they work on my poster.

This font is very eye catching with the irregularity of the shape

of each letter. I like this font because the style appears to be

like impasto paint and brush like with the use of the tone. This

would link well into be exhibition because it is similar to the

brushwork of the Impressionist painters I looked at.

I really like this font design because it reflects light with the

use of tone. I also like the spacing and width of the font

because it would be clear to see on a busy background.

However this font would not be suitable for a clipping mask

because the image would be to distorted.

The width of this font is quite large therefore this would be

perfect for a clipping mask. This font is also slightly different

from the rest of the fonts I have chosen because it has serifs

on the letters. I like this font because of the uniformity to it

however it is to simple and I’m not going to continue with this

one.

The design of this font is very simple with a thin letter width.

This font would not be suitable for a clipping mask, however I do

like this font because it appears to look like a signature. This

would work well on a poster because it would be as if an artists

has signed the poster.

Now that I have looked at these fonts in more detail the two below are the ones I intend to develop and use further. I have

chosen these because they link better to my theme of the sun and light.


I have decided to edit this font in Photoshop before continuing with it to

develop a clipping mask. I have done this because the tone in the font would

have made it very difficult for the letters to be clearly distinct and the image

wouldn’t show up properly. The font looks much better now because I have

created more definition to each letter and the font itself isn’t as blurry when I

zoom in.

On this font I love the

white highlights in the

letters. Now that I

have used Photoshop

on them they look

even more defined.

On this font I also like the

spine on the S because

the width of it is an even

thickness and it contrasts

well to the rest of the linear

letters.

With both of these fonts I love that the even though the y should be a descender and go below the rest of the letters it doesn’t. this

makes the font look very uniformed and symmetrical. After looking at both of these fonts in more detail I can see they would both be

suitable for a clipping mask because the width of the font text is large. These fonts both attract the viewers attention because of

how clean looking they are, with smooth edges at the top and bottom. Both of these fonts are also sans serif which makes the

shape of the letters more simplified, this is good because it draws your attention to the writing more than the shape.

This font is greatly

different to the rest of

the fonts I looked at

because the letters

are very uniform and

square.

This font is very simplistic in shape

because it has no ascenders or

descenders.

I really like this font because of the separation of the lines in

each letter and the use of vertical tone. This makes the font

really stand out and capture your attention, which would

work well on a poster.


Clipping Masks

With my two chosen font

designs I now intend to

create clipping masks as a

further development for my

font.

Next I found roughly the position upon which my clipping

mask would take place in the painting. In this painting I

wanted to include the bright yellow light and if possible

the sun itself.

I have started my choosing a suitable image from the paintings I analysed.

In this case I chose Slave Ship by Turner. I picked this painting because to

me the sun in the background is so intense it clearly represents luminosity

and I thought the tone would show up well in my font letters.

The font I have chosen is suitable for a clipping mask because the width

of the letters is large and there is a suitable amount of spacing between

each. It is key to have large width letters because ever wise you won’t be

able to see any of the image and the font will become distorted.

On Photoshop I then had to remove the background of

my font to make sure I had just the letters left behind.

With this font it was even more difficult because if I

wanted the lines to show up through my clipping mask I

had to edit out each white line in the letters.

Finally I merged the painting and the font together to create this clipping mask. This effect was successful because the lines in the letters

and the shapes of the letters came out really clearly. In this clipping mask I also love the luminosity of the colours across the word.


In my second clipping mask I

chose to use Albert Bierstadt’s the

Oregon Trail. I chose this painting

because I loved the way the light

shone through the branches of the

tress and illuminated the sky.

Next I cropped the image so I had the text roughly over the part of the image

that I wanted. I made sure that the sun would be in my text and I also

wanted to depict the animals in the painting so it didn’t look to similar to my

last clipping mask.

I am using my other chosen font for this clipping

mask but I am going to use the one I

Photoshopped. I am doing this because the tone

in the font would not be visible so I only need the

shape of the letters.

Finally I merged the painting

and the font again. I prefer

this clipping mask to the last

one because the shape of

the font works much better

and adds movement to the

text. The colours in this

clipping mask worked

perfectly and I could capture

the sun and its light, while

still being able to read the

text.

Then I removed the background

to my font text and cleaned up

the shape of the text again. I did

this by smoothing the edges and

sharpening them and then I

increased the space between the

letters I and M slightly so you

could still read the word.


Logo Analysis

I am now going to analyse other companies Logo designs to help me gain inspiration and insight into what my logo

should aim to look at. I have decided to analyse not just art galleries logo’s because I wanted a wider range of ideas

and techniques to work with.

I like this logo design because of the

symmetry of the shape. The circular

shape of this logo help unify all the

different components and would

make it stand out against almost

any background. This idea I would

like to use in the design of my own

logo because I like its unity.

The colours used in this design are

very simple because it is just red

and white. This colour scheme is

effective because when you see the

simple colour scheme it makes your

brain associate with the company.

However in my logo design I would

like to include more colours because

I would like to depict the sun light.

The coffee beans in this logo clearly

depict to the viewer that this is a café.

The beans in the centre are also

simple line drawings which simplifies

the design making it more easy to

recognise at a distance. This simple

line drawing I would like to take

further and use in my own design

because it compliments the style.

Finally the text used on this logo

design is very minimal to keep in with

the theme of simplicity. I also like that

in this design the font mirrors the

shape of the logo design itself. For

this logo design they have used very

little text which lets the viewer focus

of the imagery. When I create my logo

I am going to do this.


The text and imagery in this logo design have been unified with the use of just one colour. This

also works well because when people see this colour they will think of the company. For example

people associate Coca-Cola with red. When I create my own logo design I would however like to

use multiple colours to reflect the light of the sun.

For a logo a silhouette design works well

because it simplifies the design, which is

what is needed for a viewer to easily

associate that design with the company.

I like the imagery used

in this logo design. To

draw the viewers

attention towards the

logos imagery the

drawing is the only part

of the logo design with

tonal shading. I really

like this effect because

it adds emphasis of the

shape of the imagery

rather than the details.

The text in this logo design compliments

the imagery well with its irregular shape.

I like the style of text used in this logo

with having some of the letters at

different heights. I also like the use of

two lines of text rather than trying to fit it

all on one line, this brings the design

co=loser together. I would like to achieve

a closely linked and tight design like this

for my logo because it keeps the text

and imagery unified.


Logo design

I now intend to start developing a logo design for my gallery exhibition. I was inspired by the work the produced by Albert Bierstadt

therefore I have created a simplified line drawing of the mountains from one of his paintings. I wanted to simplify the style because

logos tend to be simple making it easy for a person to associate a product or company with it. I created this line drawing in Photoshop,

this I then further developed by adding some tonal shading to represent the shadows cast by the sun.

The shape of the mountains in this simple sketched

was successful as they fluidly roll into one another

creating an aesthetically pleasing mountain range.

Next I added I border to surround my mountains

because I would like to incorporate a sunset in the

background and this shape unifies my logo design.

The shading on my mountain range I then edited

further in Photoshop by smudging and blurring it

subtly to merge it into the background with a slow

gradient.


For the sunset in the background of my logo I used

my own photos that I captured, when I was inspired

by Albert Bierstadt’s The Oregon Trail. The image I

chose was one which capture the intense yellows and

oranges of the sky with a minimal amount of objects

blocking the view. This photo will work really well in

the background because it clearly depicts the sun

which links with my theme.

I was inspired to use a photo of the bright intense

sunlight shinning through from behind my mountain

range from the works I analysed earlier. The photo I had

to edit in Photoshop to fit behind my mountain range

perfectly. I started with cropping out the silhouettes that I

didn’t want I then duplicated the layer twice and merged

the layers. Once this had been completed I move on to

filling the gaps with content aware.

Finally I cropped the sunset skyline into the oval shape

of my logo. I also cropped it to be positioned behind my

mountain range, to and depth to my logo design. The

Logo looks really good however the mountains seem to

be the viewers main focus which I don’t want. Therefore

I intend to add my gallery name to overlap my imagery

and attract the viewers attention.


When adding my gallery name to the logo

the first font I used was my favourite from

my font development. I loved the way the

font looked like a paintings brushstrokes

which works well for gallery logo. However

the font on this logo design doesn’t work

well with the imagery in the background

because of the contrast between the sharp

brushstrokes and the rolling mountains.

This font design I also no longer think

works well because of the deep bold line of

the L which was not so prominent in my

clipping masks.

I have therefore developed my logo to have a

different font. The font I have chosen was

inspired by my previous font. However the

shaping of the letters isn’t as harsh and bold. The

font on this logo works better with the imagery

because the rounded edges of the font

compliment the rounded edges of the mountains

and the oval. This font looks more aesthetically

pleasing than the last one because the brush

marks are more defined and the font is sharper. I

also like this font because only the first letter of

each word is a capital.


Final Logo Design

I really like my final logo design because the font compliments the imagery well, with the echoing of the rounded

forms. The sunset in the background of my logo was very successful at merging together in Photoshop and it

gives a strong visual connection to the sun. To finalize this logo design I removed the grey background around

the outside of the oval. This unifies my logo inside the logo and will help it stand out better on the majority of

poster designs.


Poster Mood Board

On this page I have created a mood board

of poster ideas. This is to help me decided

what time of poster effects I would like to

explore when creating my own. On this

board I have included posters that have

been digitally manipulated because that is

the type of poster I would like to create.


I like the Photoshop effect used in this

poster, with the use of having selected

parts of the image showing. This effect is

successful at highlight the part of the

photo you want to be seen, it is also

aesthetically pleasing with the symmetry

and regularity of the shapes. The effect

works well because of the contrast

between the flat black background and

the light grey colour of the photo

background. The rectangles are uniformly

spaced between the horizontals which

enhances the effect by adding the

emphasis on the gaps to the side. This

technique is cropping the image but in an

artistic and original way. I would like to try

and use this effect in one of my poster

designs because it will allow me to refine

the amount of imagery included in my

poster.

Poster Analysis

In this poster design I like the style

of how they include the title in the

middle of the cropped squares.

This really emphasises and

highlights the writing, it also

captures the viewers attention

because of the contrast between

the black background and the

white writing. The font style in this

poster is very simple with using a

basic font in capitals. However the

contrast between the simple font

and the busy background

compliments each other well

capturing the viewers attention.

In this poster they haven’t included all

the information that I would include on

my exhibition poster because this is a

poster for a movie. Therefore the

information at the bottom of the actors

name I would replace with contact

information and my gallery logo. I lie

that they have placed all the text in the

bottom half of the poster because it

doesn’t detract attention away from

the imagery and Photoshop effects of

the poster.


In this poster my eyes are

immediately drawn towards the

figure in the centre with the

Photoshop effect and the flowers.

The colours in this poster are

what captures the viewers

attention because of the deep

contrast between the reds and

blacks. The red stands out in this

poster so much because the rest

of the poster isn’t in colour. This

effect works really well at

highlighting the part of the poster

you want peoples attention to be

drawn to. I would like to develop

my poster with the consideration

of this development because it

would work well at depicting the

light of the sun. The colours in the

poster would be different from this

poster as I would use yellow

which would represent the light of

the sun. The Photoshop effect

used in this poster would also be

a good development in my poster

because at the figures lower back

it deforms the image of the figure

allowing for a bright white to shine

through the gap imitating what

sun light would do.

In this poster depth has been created with

chiaroscuro which also links in well with my theme

of the sun and it light, shadows. The colour and

tone in this poster is definitely something I would

like to explore. Depth has also been created in this

painting with the use of overlapping this can be

seen with the petals and the writing overlapping

the figure. In my poster I would like to overlap the

edge of my imagery with my exhibition to create

depth in my poster. Similarly to this poster I will

then include the rest of necessary information in

the lower half of the poster so it doesn’t detract the

viewers attention.

The font in this poster has shadows and tonal modeling on it to add depth to the poster. The

font colour used in this poster is suitable because the white is the best contrast for the black

and grey background. This makes it easy for the viewer to read what the text says. When

considering the text on my poster I would like to consider the most appropriate font colour.

However I would also like to makes sure it doesn’t detract the attention from my imagery.


The contrast of the complementary

colours orange and blue work really well

in this poster at making it stand out to the

viewer. I love this direct split in this poster

because the symmetry of the background

then emphasises this effect. This

Photoshop effect is successful because

the merge between the colours is so

smooth. I would like to consider using this

in my development because it clearly

depicts my theme of the sun. In my poster

I would also use the colour yellow to

depict the sun. However rather than

having the contrast of complementary

colours I could have the contrast of a dark

sunset and a bright sunrise. The colours

in this poster are very intense and use

chiaroscuro, deep shadows and

highlighting to depict depth. Depth in this

poster has been created in many ways

with the use of the foreshortening path,

tonal modeling and overlapping of figures

and objects.

In this poster the effect I love the most is the use of repoussior created by the bird

flying toward the viewer in the foreground. This effect works really well because the

bird is appears to be coming into the viewers space. This technique makes the

viewer feel as if they are part of the scene that is shown before them. I would like to

try and develop my poster to incorporate the use of repoussior because it is

successful and captivating the viewer. The positioning of the bird soaring above the

viewers head creates a sense of awe and is aesthetically pleasing with its level of

detail.

The text in this poster is very

minimal with only including the film

title. However in my poster there is

more information that is required,

like the exhibition dates and location

along side contact details. The font

of the writing in this poster is

overlapping the imagery which

creates depth. The font in this

poster is also created with a design

which appears similar to a clipping

mask. This inspires me to include

one of my clipping mask, which I will

also include over the top of a less

busy background like this one to

make it stand out.


The layout of this poster is simple with

one piece of imagery in the foreground

of the poster. The background of this

poster is plain white with no tone which

highlights and emphasises the imagery

in this poster because of its contrast.

The contrast works well in this poster

because of the detail that is created in

the silhouette. In my poster I would like

to experiment with using a plain

background to create the best contrast

to my imagery.

The text in this poster is very minimal with

the incorporation of the title and the

company logo. The information included in

this poster is suitable for its purpose.

However for my gallery exhibition I will

need to include more information. From this

poster I would like to incorporate the idea of

including a gallery logo .

In this poster I love the design of the

silhouette being filled with a scene of

another imager. This effect is very

captivating and aesthetically pleasing. I

would like to experiment with the design

because I could fit in really well with my

theme of the sun, imitating a shadow.

Having busy imagery would thus result in a

plain background which would be perfect to

apply a clipping mask to. This poster also

stands out due to its limited colour palette.

The only colour they have used in this poster

is blue which creates a cool feel to the

image. When I develop my own poster I

would like to experiment with using yellow to

depict the sun and create a warmth. The

limited colour palette would also work well

for my design because I could then clearly

depict light and shadowing similarly to how it

has been achieved here. This effect is also

very successful because the imagery inside

the silhouette is minimal in detail but

incorporates elements of the silhouette, for

example the moon is the bears eye.


I started my poster by

sketching an image of

the sun. when

creating this sketch I

made it as a bold line

drawing because I

then wanted to scan it

into the computer and

edit it on Photoshop. I

chose to make the

sketch to appear as

the light spreads out

from the sun when

you look at it. This

sketch worked really

well when I edited on

Photoshop to a

silhouette. I loved the

thin streaks that

come out of the

centre. This sketch of

the sun has been

cropped because I

wanted it to fill most

of the canvas and my

poster is going to be

A3 portrait.

Poster design

For my poster I wanted to design it from the inspiration I had

gathered from my poster analysis and painting analysis.

Inspired by the posters I analysed I decided to create my

poster using a silhouette because this design worked really

well at creating depth and focus on the imagery.

Next I wanted to

add one of the

painting I

analysed inside

my silhouette. I

chose the

Oregon Trial

because I loved

the bright intense

sun light as it

shone through

the trees. I

achieved this

effect by creating

a clipping mask

on Photoshop.


I then added text to my poster design. I considered about adding my

clipping mask however I had used the same image in that which made it

very difficult to read the writing and the text didn’t create a

complementary contrast with the imagery. I decided to use the same

font that I used in my clipping mask but I chose to use it as just plain

black. This contrasted well to the busy imagery in the background.

However the writing still didn’t stand out as much as I like because of

the contrast between the shadows and highlights. Therefore I chose to

mimic this in the text and overlay the black text on top of a white version

of it. This effect I really liked because it pushed the exhibition title

forward and added more depth to the poster.

Next I wanted to change the

background because the plain white

didn’t highlight the imagery well, but I

didn’t want to change the colour or add

a pattern because it would then detract

the attention away form the imagery. I

decided to add shadows to the

background which was successful and

highlighting the image.


To complete my poster I added my logo design in the bottom left hand

corner. My logo fitted in really well with this poster design due to its

unified form and shape. I kept the size of my logo design small

because it didn’t want this detracting from the imagery of the poster,

this is also why I positioned it in the bottom corner.

In this poster design I really

like the positioning of my

components because I have

minimal overlapping of my

main silhouette apart from

the exhibition title and I

have not crammed to much

information into this design.

Inspired by the other

posters I analysed I chose

to keep the text to a minimal

so I only put my logo rather

than having the web

address and telephone

number.

This poster isn’t what I feel my poster design should look like because it is

missing components that I would like to add. For example I would like some

of my own imagery incorporated into the central silhouette. Therefore I am

going to develop another poster with the similar aspects as this one. I am

going to continue with the design of the silhouette because I think this is

successful at depicting my theme of the sun.


I completed this design by

moving the text around a bit

because I didn’t like having

the date and address at the

bottom. Having it under the

title in a smaller font size

looks much better and is

something I would like to use

in my next poster design.


Second Poster Design

For my second poster design I have decided to include more

of my own imagery. I wanted to incorporate the same

silhouette of the sun that I used in my previous poster design

because it was very successful. However I wanted to include

more of my own imagery, so with inspiration from the poster I

analysed I am going to have a silhouette inside a silhouette.

I have decided to use trees as my second silhouette because I was inspired By the painting The Oregon Trail. I loved

how Bierstadt depicted the sun shining through the trees. I started by gathering images of trees so that I could pick a

silhouette I liked. I decided to go with a tree that didn’t have any leaves because it created a clearer silhouette.

I then chose a different image

to include inside my sun

silhouette because I wanted

a brighter and more intense

sun in the background than

the last poster I created.

Therefore I decided to use

Slave ship, this painting will

also work better because of

the loose brushwork which

helps the viewer focus on the

shapes and not the details of

the painting.


When I added the tree it looked out of

place because it was floating. So again I

took inspiration from the posters I

analysed and I added the black silhouette

of land at the bottom and this work really

well. The black silhouette made the trees

fit it but it also drew the attention towards

the sun in the background by obscuring

the imagery at the bottom.

I started by creating a clipping

mask of slave ship inside my sun

silhouette. My aim for this poster is

to depict the sun therefore I have

zoomed in and cropped the image

of Slave Ship that the sun is the

main focus. This worked really well

because the loose brushwork

meant the image didn’t look blurry.

I then added in the image of my

tree silhouette to experiment with

where I was going to position it.

After I made the tree silhouette work

well inside the sun silhouette it still

looked odd because it was the only

one. Therefore I added more trees

to the image inspired by The Oregon

Trail. This brought the image

together really well and added

emphasis on the horizontal, due to

the new horizon line I have created.


I have now added a background to my poster design. I didn’t

want to keep the background white because it made the poster

look flat and I wanted to add emphasis on the depth and light.

For my background I used the burn tool to create shadows

around my sun silhouette to highlight it this effect worked well

but still didn’t look complete so I further developed the

background by using a brush to add tonal shading to reflect the

shadows that the sun would create. I really like this background

because its monotone draws the viewers attention to the center

of the poster and the colour. This background

complimented the

imagery well because

it appeared to be

shadows which adds

depth. Also the darker

tones in the

background highlighted

the light shape of the

silhouette at the top

which was barely

visible on a white

background.

Finally I completed this poster design with my logo in the bottom left hand

corner because this size and positioning worked well on my last poster design. I

have also continued to used the overlay of the black exhibition title on top of the

white one because again this worked well at making the font clearer. In this

poster design I have included the website because it brought the poster

together like the posters I analysed.


I really like my poster

design because the

imagery and the fonts work

well in harmony by

complementing each other

with the use of the same

colours. This poster design

was successful for me and

portraying my theme of the

sun and its light.


Now I am going to analyse tickets for events because I want to see a wider range of tickets than just art galleries. I

intend to gain inspiration from these design to help me create my own gallery ticket. From these design I will also

analyse what information I should be including on my design and what is unnecessary.

The shape of this ticket is a

simple quadrilateral. This shape

fits well to the function of a ticket

because it is easy to mass

produce and is suitable to create

a visually appealing layout. I

intend to create my ticket with in

a similar shape to this because I

think it is the most suitable for its

function.

On this ticket design the main

focus is the writing and the text

rather than the imagery and

design. This is important

because it makes sure the visitor

has all the information they need

to attend the event. The text has

been separated in this design

away from the imagery creating

a contrast and making it easy to

read and understand.

Ticket Analysis

The volume of text of this ticket

is quite larger because there is

a lot of necessary information

that needs to be included. The

information included on this

ticket is important and I intend

to add on my gallery ticket. For

example:

Date

Time

Exhibition Title

Location

Price

Gallery

Telephone/ Website

The imagery and design used for this ticket is very simple with the use of a plain

white background and only one image. Down the center of the ticket they have

included a red separating line which clearly distinguishes the design from the

text. When I create my ticket I intend to keep my imagery separated from the text

because they compliment each other better with the contrast and it makes it

easier to understand.


Similarly to the last ticket I analysed the layout of this ticket is very simple along with its quadrilateral shape. I prefer

the shape of this ticket because the length allows the writing to be written across clearer horizontally. This idea I will be

using in my ticket design because the composition works better. The horizontality of this design also allows the viewer

to easier associate it with a ticket because tickets commonly tend to be landscape compared to the portrait layout of

posters. This ticket again similarly to the last one is very basic and lacks in colour. The only colour on this ticket is the

exhibition title and date which emphasises these. I like the use of minimal colour in this design, however the flat, plain

white background is un appealing and doesn’t emphasize the writing in the foreground. Therefore when I create my

ticket I intend to add some design to my ticket rather than just a cropped image.

The text in this ticket design is the main attention and focus due to the lack of design and imagery, however this does

fulfill the criteria of a ticket being function over design. On a ticket the most important part is the text to ensure the

visitor is in the right place at the right time. On this ticket design I like how the gallery name is the largest font and is

also bold on the ticket because alongside the red title it stands out well. To add some intrigue to the ticket they have

included the font in all different size making the more important text larger and bolder. This is a technique that I would

like to use when creating my own ticket design because it shows the priority of the information.


Ticket Design

On this page I am now designing a concept for my ticket because I would like to insure that my design contains all the

necessary and relevant information. The ideas I have gathered for this ticket concept I was inspired from the previous

tickets I have analysed and seen. The shape of my ticket was inspired from the second ticket I analysed because the

landscape layout made the composition of the imagery and work flow better, making it more visually appealing to the

viewer. I have added the dashed line because I was inspired by I ticket that I saw, this dashed line helps prevent

people from using a ticket twice or forging them. Because of the dashed line I have therefore decided to include the

date twice because the sections will be separated. I also decided to include a barcode on my ticket design because

this again deters people from forging tickets. This concept is very helpful because it shows what information I need to

fit on the ticket therefore allowing me to concentrate on the layout and design to create the most visually appealing

aesthetic.

• Date

• Exhibi,on Title

• Time

• Loca,on, Address, Postcode

• Gallery

• Price

• Website

• Phone Number

• General Instruc,ons, Informa,on

Date


£3.50

Visit our website:

www.VisionGalleries/art.co.uk

Telephone: 01793 284018

£3.50

Visit our website:

www.VisionGalleries/art.co.uk

Telephone: 01793 284018

I have now gained

inspiration from the poster I

analysed because I want

them to be unified and

visually compliment each

other with the design. To

achieve the unity I want

between ticket and poster I

have decided to use the

same silhouette of the sun

that was used.

The sun silhouette works really well with the shape of the ticket design because the the contrast between the regular

and irregular shapes catches the viewers attention. The silhouette also works well because the negative space is well

balanced, creating plenty of room to place the necessary information and even a barcode and my gallery logo. I have

placed the logo on this ticket because I wanted to keep the text to a minimum and the logo replaces the need to add

the gallery name.

I have then further developed

the silhouette on my ticket

design to also have a clipping

mask using the same image

that I used for my poster.

This image works well in the

clipping mask because the

section highlighted clearly

represents and intense sun

light, representing the gallery

theme.


£3.50

5 th – 12 th April

@9091 International Drive Florida

Visit our website:

www.VisionGalleries/art.co.uk

Telephone: 01793 284018

My final ticket design I really like because the intense colour of the sun contrasts well with the grey background. This

ticket design also links well with the poster because I have decided to keep the same design elements. The

composition of this ticket design also works well because I like the balance between text and imagery. When creating a

ticket I focused strongly on the positioning of my text and planning the design around it. I decided to do this because

the previous tickets I analysed focused mainly on the information over design. For this design I like the use of the

barcode and the rip of tab because it clearly shows to the viewer that the product that they holding is a ticket. Finally on

this design I also like that the colours of the texts are suitable for the background they are positioned on so that the

texts is legible and still compliments the design.


The inside cover of this booklet is composed of

background information about the artist. This gives the

reader context about his life, which helps them

understand his thought process for creating the works.

I like this idea because it sums up the work and his

life, this technique I would like to use in my own

booklet. However my booklet is about multiple artists

so therefore I will instead include a page about the sun

and its representation in artworks. The page next to

this is the booklet is a full page image of the artist

himself which links well to the information. In my

booklet I would like to incorporate full page images to

enhance the aesthetics.

Booklet Analysis

I am now going to analyse existing booklets that have been created for gallery

exhibitions. I have decided to do this because I want to gain inspiration for the

design of my own gallery booklet. While analyzing these booklets I will be looking at

their design and the compositional layout. The cover design of this booklet is very

simple with the use of a plain background and one of the pieces of artwork being

displayed in the center of the page. This technique emphasises the title of the

gallery exhibition. The title of the gallery exhibition captures the viewers attention

because of the contrast between the background and the font colour. I like this

technique and would like to use it in my booklet cover design because I want the

gallery title to be centre of focus which will unify my ticket, poster and booklet.


Over the next couple of pages the booklet contains an image

covering half the page and then writing on the other half. I

like this design because it create a complimentary contrast in

the design. The design of this booklet is very simple because

it is unified with the use of monotone throughout because

the booklet is black and white. However in my booklet I

would like to incorporate colour because it will suit my theme

of the sun better and the use of similar colours will unify it to

my poster and ticket. I do like the layout of this booklet with

the use of a lot of images to balance ou the amount of text

provided. I also like how they have use each page for a

different piece of artwork, so not to over power the viewer

visually with a lot of work on one page.

The middle section of this booklet is comprised of detailed

information about the artworks and which room they are

being shown in. The page on the left hand side contains a

small passage of information which is then complimented

by a full page image on the right. On the bottom of the left

hand page there is also information about the picture that

was on the previous page. I like the idea of full page

images however when creating my own booklet I would like

to have the small section of information overlapping it and

not on a different page, this stops confusion for the reader.

On the left hand page they have also included a small

inspirational quote across the center of the page however

they haven’t included who said it which just leaves the

reader to assume it was the artist.


At the back of the booklet they have

incorporated a double page spread of extra

information. I like this design because it is a

page containing all the information a viewer

could need for other events . This

information I would like to incorporate in my

booklet on a page to itself like this booklet

because it is easier for the reader to find.

For this page spread I also like their layout

because they have created smaller

columns down the page which makes the

composition of the page flow better and

easier to read. The display of the text has

also been displayed with the same font that

has been used throughout the rest of the

booklet this unifies the design along side

the continuous lack of colour.

Throughout my booklet I would like to use the idea of using the same font size and colour where possible because it

links the pages together and helps the reader flow through the booklet easily. In my booklet I am going to include a

page of other events that my gallery is offering however I don’t have has many planned events so I am therefore

going to include this on a page with the general information. The positioning of this page in my booklet I would also

like to make it the inside back cover therefore easy to flick to for the reader. The information they have included on

this page that I would like to include is:

• Talks

• Guided tours

• Online

• Study Days

• Performances

On my page of other events I would also like to include the idea of

audio guided tours and prices so people have all the information

required to have the best experience.


For the back inside cover they have included the a general

information page which includes dates and times of upcoming

events and gallery opening times. I would like to include this page

as my inside back cover because it is easy to access. On this page I

am going to include prices of other books for sale and audio tapes.

My general information page is also going to include the contact

information for the gallery so if people need more information they

can either go online or ring up. Finally I like the idea again of having

a full page image to compliment my general information page

because the vast amount of writing won’t look so daunting against

the image which looks like an aesthetically pleasing design.

On the back cover of this booklet they have placed a

map of the the gallery. This idea is one that I would

like to use because it is practical positioning for the

reader because they won’t have to flick through the

book. I also like the idea of having a map on my

booklet because it shows the flow of the gallery and

people won’t get lost as easily.


The next booklet I am going to analyse is a fold out so therefore it opens

differently. I don’t like how this booklet opens because they layout is

confusing, I therefore intend to not use this idea but use the layout of the

previous booklet I analysed. The cover of this booklet is also simple like the

last booklet with a piece of artwork form the gallery as the background and

then the title of the gallery as the centre of attention. The gallery title has

been made the center of attention by overlapping the imagery and the bold

lettering.

I like this cover for the

booklet because it stands

out for the viewers eye

with the use of the

contrasting colours of

writing and the

background. The use of

the full colour

background also

captures the viewers

attention compared to a

plain background.

The second page in this booklet is a introduction into the works that

they are going to be showing in the gallery. I like this idea and I am

going to include it in my gallery booklet. I also like the positioning of this

page because having this as the first page gives the reader a

background understanding before reading the rest of the booklet. The

layout of information on this page flows well with the use of columns

and paragraphs, this compliments the imagery in the corner and makes

the page appear more aesthetically pleasing.


The next four pages of this booklet are comprised

of images and information about the artworks that

are going to be displayed in this gallery. For each

A5 page they have included one image per page.

However I intend to create my booklet on A4

therefore I would like to compliment my greater

volume of information with more images. I like the

layout of these pages because the writing has

been placed in columns rather than stretching

across the width of the page this technique makes

the design look more aesthetically pleasing for the

reader. This is an idea that I would like to include

in my own booklet. The design for this booklet is

minimal because they haven’t included any type of

pattern or background that runs throughout the

booklet. In my booklet I intend to incorporated a

design to un throughout this will help unify the

design. In this booklet the design has been unified

with the use of the same font and colours

throughout, I like this idea and I intend to also use

the same font size where possible. On these

information pages they have only included

information about the painting because it is the

same artist for all of them. In my booklet I however

intend to include small passages about the artists

alongside their paintings because I am displaying

multiple artists work.


For the design on this page they have kept it to a minimal because it

focuses the viewers attention on the writing. When I create my booklet I

intend to keep this pages focus on the information as well. I don’t like the

use of having these pages on a dark background because it makes the

writing harder to read. I therefore to intend to have black writing on a pale

coloured background that incorporates with the rest of my booklet. I do

like the layout of the writing on these pages because the columns make

the page look more aesthetically pleasing and easier to read.

The last two pages in this booklet are comprised of information about

events and other general information that is needed for the gallery. I intend

to create a page like this in my gallery booklet because it is helpful to have

all important information in the same place. I also like the positioning of this

page because it is at the back of the booklet which makes it quickly and

easily accessible. The information I intend to include on this general

information page is:

• Audio Books

• Exhibition Books

• Events

• Evening activities

• Eating, Drinking

• Opening times and dates

• Gift shop

• Donors and members

• Workshops

• Contact details


Booklet Design

I'm now designing my own gallery booklet with inspiration from the other

booklets I have anaylsed. For the cover of my booklet I have decided to

focus on the imagery rather than the information. I was inspired to do this

because the booklet itself is going to contain all the necessary information,

therefore I could focus on making the booklet eye catching and

aesthetically appealing. The cover for the booklet is a simplified version of

my poster, I have done this because I wanted all my work to link together

appear to be unified.

For the inside cover I have created a double

page spread of the image that was use of the

covers clipping mask. I have then used

Photoshop to fade the image out into a general

information page. This technique I really like

because it is eye catching and looks

aesthetically appealing. I was inspired to

create the general information page from the

other works I analysed I I like the positioning of

the page in the booklet because it is easy for

the reader to find.


For the layout of the

middle page I have

decided to have one artist

per page where possible.

This made the booklet flow

better and easier for the

reader to understand. On

each artist page I have

included the images that

are going to be displayed

in my gallery. This makes it

easier for the reader to

associate each piece of

artwork with the right artist.

On these pages I have

given a brief background

on the life and the style in

which the artist was living.

This idea I was inspired to

do by one of the booklets I

have analysed and it

works really well visually.

The background of these pages I have decided to use the same background as my ticket and poster. This design works

really well at unifying all my works, making it easier for the reader to visually associate them together. The background

of these pages also works well because it adds depth to the pages and emphasises the the imagery and text in the

foreground making the pages look visually appealing. The text throughout my booklet I have decided to keep as the

same font, size and colour. This unifies the booklet well and makes the layout more attractive.


For the artists Carl Spitzweg and Fredric Edwin

Church I have decided to incorporate these artists

on the same page because there is less known

information about them and the layout of the booklet

looked more appealing to have them on the same

page rather than surrounded in negative space on

their own. Even though they are on the same page I

have still included the images that will be displayed

in the gallery exhibition and the layout is still

highlighted by the background design.

Next I decided to incorporate one of my gallery

paintings as a full page image. I like this design

because it is visually appealing and shows the reader

the painting in greater detail. I was inspired to do this

by the Brancusi booklet that I analysed. The next

page I then decided to create a double page spread

of one of my images. This technique works well

because the use of imagery balances the vast

amount of text displayed on the pages, which attracts

the viewer to the booklet. The double page spread

also worked well because the image didn’t need to

be cropped and it was also possible to add the

paintings information on the same page.


I decided to put each of these artists on a page on

their own because each of their artworks are

memorable and I wanted this to be portrayed

through a larger scale. I also placed each of these

artists on a page on their own because there was

more information that would be relevant to the

exhibition which I wanted to show. I liked these artist

pages because they are relevant to my gallery and

the information gives a detailed background

knowledge for the reader to learn.

For the next four artists I have kept the layout the

same because it worked well at emphasising the

imagery but it also separated the writing making it

less daunting for the reader. This technique I was

again inspired to do from the existing booklets I

analysed because the text broken into sections

looked more appealing. The design of these

pages I have also kept the same as the last

pages I have created because I still wanted to

keep the booklet unified even after the double

page image spreads. The background works well

with the layout of these pages also highlighting

the images.


For my final double page spread I have included a detailed road map of

how to get to the gallery. I was inspired to do this by the booklets I have

analysed. On this page I also included the galleries contact details, so if

needed they could get more information. On the back inside cover I have

decided to incorporate my poster for a different gallery exhibition because

it is good free advertising for an upcoming event. This idea I was also

inspired to do by one of the booklets I analysed. I like the positioning of

this poster because it is clearly separate from the rest of the booklet.

Finally the back cover of my booklet

displays the the map of the gallery

itself. I like the positioning of this

page because the reader doesn’t

have to flick though the pages to find

it, they can simply turn the booklet

over. I wanted to include a map of

the gallery on my booklet because it

will help visitors find where they want

to go and keep the gallery flowing.


Exhibition analysis

I am now going to look at and analyse other art galleries to see how

their buildings are laid out and what type of the design they have used

in the interior. I then intend to use the designs as inspiration for when I

design my own gallery exhibition.

The first gallery I’m looking at is the Rijksmuseum, Amsterdam,

Netherlands. I have gathered some panoramic views of how they have

displayed their paintings and their layout.

In this gallery they have design the interior with a really simple scheme

because throughout the building they have used one colour for the walls

and a plain wooden floor. Having wooden floor throughout the art gallery

is practical because it can been easily cleaned. The grey walls in the

design works really well because it doesn’t darken the gallery and it

doesn’t detract the attention away from the art works. When I create my

gallery exhibition I intend to use this idea because patterned wall paper

would become a piece of art work in its self. I do like the use of the grey

throughout because it unifies the building so the viewer can flow from

one art work to another. However I would like to experiment and see

how another colour on the walls looks to compliment the grey. The plain colour scheme in this design is complimented by the more

complicated architectural designs with the arches. I really like this

technique because the rooms flow into one another because of the lack

of doors, however it still allows for plenty of wall space to hang the

paintings from. This arch design also looks good because they have

arches framing some of the paintings which draws the viewers

attention towards them. In this design all the rooms are quadrilateral

shaped which keeps the layout simplified so the viewers can see all the

artworks. When I create my design I intend to use this idea and I also

like their use of the benches in the rooms because its thinking about

the viewers needs.


The next gallery I intend to analyse is the

Vancouver Art Gallery in Canada. Compared to the

last art gallery I analysed this one displays modern

artworks and sculpture. However their layout

design are very similar and they both keep the

main focus on the art work at all times. In this

gallery they had multiple rooms that contained only

one piece of art work due to its grand scale and

they didn’t want pieces of art work being ignored or

overpowered. I like this idea because artworks are

then shown together if they are of a similar impact.

In this gallery design they have also created a very simple layout with the use of their rooms only being quadrilateral or regular shapes.

This helps the building flow from one room to another. Similarly to the other design this one also doesn’t have doors going from one

room to another but arches. This is an idea I intend to use in my design because it unifies the building and helps the art work flow, it

also shows to the viewers where to head to next once they finished in one room. In my design I also intend to have my rooms flow

around so that there is a start and an end going through a gift shop like this one did. I want to do this because then people wont miss

rooms and it is a good marketing tool to have them go through the gift shop. From looking at these design I have noticed some things

that I have to put in my gallery like fire exits and toilets, however both of these galleries don’t have windows in the rooms the artwork is

displayed.

In my design I intend to not have windows

because as seen by these designs, the lack of

windows means more space on the walls for

the artworks. Not having windows in these

galleries is designed to protect the paintings

from the rays of sunlight and also it is easier to

break in and steal when you can fit through a

window. Similarly again to the last design the

interior has a limited colour palette for the walls

with a subtle cream and plain hard wood floors.

So in my design I intend to use this scheme.


Exhibition Design 1

For my exhibition designs I am using an online software called 3D Room Styler.

With this software I intend to create three designs that would be suitable for my

gallery. When I am creating these designs I also intend to use some of the ideas I

have gathered from the galleries I have previously analysed.

For my first design I started by creating a simple floor plan of the layout and

checking the room size so that they are also suitable for my art works to fit. From

my analyse I made sure to include bathrooms which I have included on the left

hand side.

When it comes to the layout of this design, I designed all of my rooms so that

they are regular shapes. I wanted to do this because the design flows from one

space to another better and there will be more sufficient wall space to place the

paintings on. In this design I also have included any widows for the purpose of

function, therefore I will again have more wall space for paintings. The layout of

this design also works well because to get to the exit you have to go through

every room and the gift shop, this makes the design work better because you can

aim which paintings the viewer look at first and last.


I was inspired by the

national gallery to include

benches inside my

gallery where people can

sit down and relax,

therefore I have

positioned these inside to

demonstrate how many I

would have. In this

design I have also made

sure that the viewers are

greeted at the door my a

receptionist because I

learnt from my analyse

galleries don’t just go

straight into rooms of

artwork. Th colour scale

for this design I have

decided to go with grey

because the monotone

colour scheme will

highlight the colourful

artworks placed upon the

wall. I have used two

tones of grey to add

some contrasts to the

room however in my next

design I will intend to

include a pastel wall

colour instead alongside

the grey.

This design revolves around the flow of visitors so I

have made sure that when they are exiting they

have to pass through the gift shop first, which is

what the other galleries had done. The floor I have

chosen to keep hard a simple light hard wood floor

throughout and this works really well in compliment

to the simple colour scheme on the wall, so intend

to use this idea in my final design.


Exhibition Design 2

In this design I have chosen to use

archways from one room to another

rather than doors because I was

inspired by the other galleries I

analysed. This idea worked really

well at opening up the space inside

the gallery and is definitely a

concept I am going to use in my

final design because the rooms flow

better. I have also continued to use

the light coloured wooden floors. In

this design I have added skirting

board to the rooms as the soft made

me unable however I do intend to

add small white ones around the

walls to brighten up the rooms.

For my second design I have taken inspiration both from the exhibitions I analysed and my previous design idea. In this design I

wanted to brighten up the colours on the wall because the grey was to monotone. I have therefore decided to include a pastel green

as a wall colour instead of another grey. This colour scheme works well because it brightens up the interior and the green being a

pastel doesn’t detract attention away from any of the artwork on the walls. In this design I have chosen to create a regular shaped

building because I wanted to see how it would flow. However through this design I have found that I loose room and wall space which

I didn’t want, therefore in my final design I will design the layout around how big the rooms are and how well they flow around each

other. In this design I did like that I have incorporated the idea of going in the entrance and having to go around the whole gallery and

the gift shop before exiting. This idea I intend to use in my final exhibition design. Similarly to my first design I have included the

benches in my rooms of artwork for people to sit at to demonstrate how big the rooms are and how many benches would be needed.


In this design I have added

two small toilets halfway

around the exhibition. I like

this positioning and intend to

incorporate in my final design

because the design becomes

more symmetrical which

would allow people to easily

find the toilets whatever part

of the exhibition their in. in this

design I have also included a

courtyard garden inside the

middle of my gallery as I saw

inspired from a gallery I

visited. However I don’t like

this concept because it isn’t

practical and doesn’t enhance

my gallery design. Therefore

in my final design I will not

include a courtyard garden. In

this design I have included a

window to the reception room

which I like because it

brightens the entrance to the

gallery up and is still practical

because no art work will be

displayed in this room. I have

continued to have no windows

around the rest of my

exhibition though and it still

works well.

In this design I have also incorporated a fire exit

halfway around the gallery because this is a

necessity. I have included it halfway around

from the main entrance because that is the best

positioning for safety. I like this design the way

the rooms flow into each other however it has

some flaws like the garden which in my next

design I would like to improve. In my next

design I am also going to consider the amount

of rooms I need to create a suitable sized

gallery because this one is a bit to small.


Exhibition Design 3

For my final design I have incorporated all the ideas that worked really well in my previous

2 designs and the ideas from the galleries I have analysed, however in this design I have

also excluded the design flaws that occurred in my past to designs. This design I started

with creating a layout that flowed around the gallery by starting at the reception and

finishing at the gift shop. In this design that worked really well because with the use of

minimal archways I have directed the flow of visitors in the direction that I want.

In this design the archways I have still

used in stead of doors because they

worked so well in my past two

designs. From my past two designs I

have also decided to not included

windows throughout my gallery.

However inspired from my second

design I did incorporate windows to

the reception room, which did work

well. In this design I changed the

paint colour scheme to a cool blue

and grey rather than the green

because these tow colours

compliment each other better. I

decided to use the blue less than the

grey because it was a more powerful

colour and the ratio worked out really

well at keeping the rooms bright but

not detracting the attention from the

artwork. The layout of this design isn’t

symmetrical but the layout does flow

well due to the positioning of the

rooms and their shapes which I really

like as my final concept.


In this design I incorporated the

idea of having two toilets

positioned halfway around my

gallery exhibit and having the fire

exit halfway around as well. The

bathrooms in this design I

separated because they fitted into

the shape of the building better.

I have also included the benches

in this design however I have

minimalized how many I have

used because I don’t want them

to be in the way when people are

walking around the gallery

therefore I have positioned them

in the center of the rooms so

people can walk around them and

see the art work. In this design I

specifically designed the rooms

so that they have larger walls so

that the bigger paintings will look

better and fit. This design I really

like because of how well it flows

and hew well it fits the function of

the gallery.

In this design there are no points in which I

would want to improve apart from adding a

white skirting board around the rooms

which I will do, however it was not possible

with this software. I have included the use

of the wooden floors in this design and also

the subtle grey colour scheme which

compliment each other well. I also used the

arches instead of doors because of how

well it worked in all the other gallery

designs I looked at,


In Photoshop I have now edited my final exhibition design to include the paintings I have analysed. This is really helpful because it

depicts whether or not the gallery is fulfilling its function. The paintings I have added in perspective to make the design more realistic.

This design was successful at fulfilling its function because all the paintings fit neatly on the walls. The colour scheme of this design also

works really well because it doesn’t detract attention from the paintings but it compliments them. The blue in this design also brightens

the room with the compliment of the yellow in the paintings.


Checklist

• Write about the ar,st…you may include other work.

• Write the context of the ,me period and art

movement. You may include images by other ar,sts

which are similar or different.

• Formally analyse the composi,on of the artwork.

• Try to make the slides as full as possible and neat.

• Ten examples

• Then add your inten,on

• External font analysis

• Exhibi,on ,tle

• Font analysis

• Then font design

• Poster mood board

• Primary sourced photos

• Logo analysis

• Logo design

• Then poster analysis

• Create a poster x2

• Booklet analysis

• Booklet design

• Exhibi,on analysis

• 3d room design

• Add works to the walls

• Ticket analysis

• Ticket design

• Pdf/ issuu

• Present final poster, ,cket, booklet, exhibi,on

• Extend further by anima,ng the poster

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