MARILYN BRAITERMAN

1. (ADVERTISING/PAPER)
23 Examples of the Use of Color in Modern Advertising.
New York: Canson & Montgolfier, 1928. (Pasted over the
imprint is a label reading “U.S. Distributors/ The Morilla
Company/ New-York/ Printed in France.) Large 8vo, black
paper-covered boards with lettering in bronze and design in
shades of blue, silver and bronze on both covers. The fragile
spine has been unobtrusively rebacked in compatible paper
with original lettered spine laid down. Scarce in this condition.
Now a fine, tight copy of a stunning paper sample book of
23 different colors of Canson Ingres paper with double-page
spreads describing the paper and giving an example of its use
in advertising with Art Deco designs in colored inks. $400
SEE COLOR INSERT
2. (ADVERTISING/
PUBLICITY)
‘SEM’ (SERGE
GOURSART) Célébrités
Contemporaines et
la Bénédictine. Paris:
Devambez (circa 1910).
8vo, portfolio. Fine.
Ten loose color lithograph
portraits of celebrities
endorsing Benedictine
liqueur by Sem, a popular
caricaturist. They include
the artist himself, Victor
Sardou, Santos-Dumont
(early aviator), Massenet
and other figures of the arts
and theater. Pages d’Or
de l’Edition Publicitaire, #42 (published in conjunction with a
1987-1988 exhibition at the Bibliothèque Forney). $700
3. (ALLEN PRESS) CAXTON, WILLIAM. The Mirrour of
the World. ( Kentfield, CA 1964) Folio. Three parts of unsewn
signatures in the French style, each in colored paper wrappers,
contained in a hinged green fabric-covered box lined with
brown wood veneer. Two very minor spots on front of box
else a fine copy with prospectus. One of 130 copies printed
on handmade paper in Romanée type set by hand.
A beautiful edition of the first English printed work with
illustrations and the first complete cosmography in English
(a popular encyclopedia of knowledge in the Middle Ages). It
was printed by William Caxton, the first English printer, in 1481
on the first English printing press, which he had established in 1476.
Each of the three sections in this edition opens with a lovely
full page hand colored initial, and there are 33 delightfully
primitive woodcuts after the original illustrations and border
ornaments printed in colors throughout. $850
4. (ALLEN PRESS) Dialogues of Creatures Moralised/
Being Ancient Fables, Curious to the Philologer, Interesting
to the Lover of Natural History and Helpful to the Moralist.
Kentfield, CA 1967. Small folio, tan pictorial cloth lettered in
red. Fine copy with prospectus in matching slipcase (light glue
marks on inside pastedown where bookplate removed). One
of 130 copies of a deluxe edition printed entirely by hand in
Goudy types on handmade Italian paper. The most ambitious
work of the press to that date.
The text of the fables first appeared in 1480, printed in Latin
by Gerard Leeu at Gouda, Holland. All 180 of the charmingly
naive woodcuts are used, printed in six outline colors. $700
NEW YORK APARTMENT HOUSES
5. (AMERICAN ARCHITECTURE) Apartment Houses of
the Metropolis. New York: G.C. Hesselgren Publishing Co.
(circa 1910). Folio, pebbled brown cloth with blind-stamped
decoration and gilt lettering on spine and front cover. Fine.
Intended as a reference for architects, builders and apartment
house operators by the publishers of “over nine-tenths of all the
rental booklets in Greater New York”.
With 298 pages and index; photographs, floor plans and rental
information for over 200 contemporary apartment buildings
built in the first decade of the 20 th century with architects
and builders listed for each. Some maps and photographs of
surroundings of the buildings as well. A trove of information
on New York architecture of the period. $1500
6. ANDRÉ, ÉDOUARD. L’Art des Jardins. Traité Général de
la Composition des Parcs et Jardins. Paris: G. Masson, 1879.
Thick 4to, original red cloth elaborately decorated in black and
gilt on spine and both covers. Expertly rebacked with original
backstrip laid down. Very attractive copy with Lotus Club, New
York bookplate “presented by Mr. Mellon”.
First edition of a classic on modern garden theory, especially
influential in France, Belgium and the Netherlands. Woodengraved
frontispiece, eleven full or double page color
lithograph plates with garden plans and 520 wood-engraved
illustrations in the 888 page text. An appendix lists public and
private parks and gardens, including thirty in the United States.
$985
NEO-CLASSICAL PATTERN BOOK
7. (ARCHITECTURE) Builder’s Magazine: Or, A Universal
Dictionary for Architects, Carpenters, Masons, Bricklayers...
A New Edition. London: Society of Architects, 1788.
Thick 4to, contemporary marbled boards newly rebacked
in leather, original leather label remounted. Faded later
ownership inscription on title page and endpaper. Light
foxing or browning. With 345 pages and 85 engraved plates,
mainly folding, of plans, sections, decorative artifacts and
detailed design work for interiors and exteriors. Clean,
sharp impressions of the plates. The second part, paginated
separately, consists of plans and elevations with letterpress
description.
This is the third edition (various editions were published as
late as 1823). This “new edition” was published by Elizabeth
Newbery after the death of her husband Francis, nephew of
John Newbery. The pictorial part is the work of John Carter
who invented almost all of the plans and elevations. They cover
a wide range of subjects: farm houses, inns, hospitals, shop
Rare Books Catalogue 28
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