International Home Textile Magazine – May’17

istmagmagazin

8

HTE

EVTEKS

welcomes the

world home

textiles

We were in Como, Italy with our previous issue to attend and

cover an exciting and one of the most prestigious home textile

events. It was Proposte celebrating 25th year. We enjoyed it

very much and came home for a huge exhibition in the industry…

Istanbul Home Textile Show EVTEKS is one of the largest and

most important international trade fairs for home and contract

textiles. It is very important for the sector because Turkey has

some world brands manufacturing at European standards with

big volumes in home and contract textiles and Evteks is the

number one show of these important brands.

Group Chairman

Publisher

General Manager

Responsible

Editor-in-Chief

Advisory Board

Editorial Consultants

Trend Advisor

Editorial Coordinator

Advertising Coordinator

Advertising Sales Staff

Correspondents

Artdirector

H.Ferruh ISIK

ISTMAG Magazin Gazetecilik

Yayıncılık İç ve Dış Ticaret Ltd. Şti.

Mehmet SOZTUTAN

(mehmet.soztutan@img.com.tr)

Yusuf OKÇU

Osman Nuri CANIK

Ufuk OCAK

Hilmi GULCEMAL

Pınar TASDELEN

Ayse Mehtap EKINCI

Prof. Dr. Ismail KAYA

Assoc. Prof. Mehmet Ali OZBUDUN

Ibrahim KUPELI

Inkrit BERBEE

(inkrit@lobsterconcepts.nl)

Milou KET

(studio@milouket.com)

Canan Sonmez CANIK

Omer Faruk GORUN

(fgorun@ihlas.net.tr)

Emir Omer OCAL

(emir.ocal@img.com.tr)

Adem SACIN

(adem.sacin@img.com.tr)

Yılmaz OZKAN

Elke ARORA

İsmail GURBUZ

(ismail.gurbuz@img.com.tr)

Evteks is a trendsetter for the industry as well. The show

organizes an excellent trend area and hosts many concurrent

seminars to interpret the future trends in design and colors. As

a trendsetter and a leading trade platform dedicated to interior

textiles, design and trends EVTEKS provides international manufacturers,

dealers and designers presenting their products and

innovations to a large audience of trade visitors coming from

all over the world.

Around 2500 domestic and international brands participate

in the fair. Foreign participations mainly come from India,

Belgium, Spain and Morocco at national level. It seems that

exhibitors, editors, designers, buyers and traders from all over

the world will flow to Istanbul this May as it happens every

years. We wish lucrative business for all.

Artwork Consultant

Design&Graphics

Design&Graphics

Chief Accountant

Subscription

Computing

Social Media

HEAD OFFICE

Güneşli Evren Mah. Bahar

Cad. Polat İş Mrk. B Blok No:3

34197 ISTANBUL/TURKEY

Tel:+90. 212 604 50 50

Fax: +90. 212 604 50 51

www.hometextile.com.tr

Tolga ÇAKMAKLI

(tolga.cakmakli@img.com.tr)

Tayfun AYDIN

(tayfun.aydin@img.com.tr)

Mustafa AKTAS

(mustafa.aktas@img.com.tr)

İsmail OZCELIK

(ismail.ozcelik@img.com.tr)

Emre YENER

(emre.yener@img.com.tr)

Emir YENER

(emir.yener@img.com.tr)

BURSA

KONYA

LIAISON OFFICE:

Buttim Plaza A. Blok Kat:4 No:1038

Tel: +90. 224 211 44 50-51

Fax: +90. 224 211 44 81

H. Ulusahin IS Mrkz.

C. Blok Kat:6 No:603-604-605

Tel: +90. 332 238 10 71

Fax: +90 332 238 01 74

Mehmet SOZTUTAN

(mehmet.soztutan@img.com.tr)

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May 2017


Ahsen Tekstil Hall 5A-04 | www.telamor.com


10

PROFILE

HTE

Radiant, Resilient

Textiles from

Brentano

Textile line demonstrates

dedication to beauty +

performance

wheeling, III. — The Brentano design studio demonstrates

the lines philosophy of beauty + performance with

the introduction of three new products - Iliad, Mesa and

Graviata. Joining the spring 2017 Ceramic collection, the

radiant and resilient textiles present a variety of pattern and

design to the residential, hospitality and contract markets.

A contemporary stripe that highlights an inspiring combination

of color, Iliad lends the Ceramic collection its sophisticated

styling. Designed for durability, with an Incase

finish and acrylic backing, Iliad boasts an abrasion resistance

of over 75,000 double rubs (Wyzenbeek, Cotton

Duck). Equally as impressive, Mesa’s hand-woven look and

intriguing texture creates a distinctive design in a blend of

thick linen and viscose chenille yarns. The collection also

includes Graviata, a 54” jacquard velvet with a geometric

motif and intricate (2-1/4” vertical and 3/4” horizontal) repeat.

With its densely woven cotton pile, Graviata offers

a water repellant finish and passes 50,000 double rubs

(Wyzenbeek, Cotton Duck).

May 2017


pvc free

POLYESTER SCREEN

6. HALL

EV TEKS

STAND I06.1

Innovative Sun Protection

Solutions


14

PROFILE

HTE

Innovative and competitive more

than ever… Güleser Tekstil makes its

presence felt at Proposte Expo with its

uncompromising quality and expertise

Being one of the four Turkish firms participating in

Proposte Expo, Güleser Tekstil becomes a center of attraction

and arouses great interest as usual.

Güleser Tekstil also participates in Heimtextil, Mood ve

Evteks fairs regularly.

Based on its 32 years of experience, Güleser Tekstil, exporting

almost 90 % of its total production, has been exporting

to 75 countries. Güleser Tekstil prepares diverse range of

home textiles, upholstery, curtain, decorative fabrics and

drapery collections for a series of well known editors of the

textile world such as Romo, Harlequin, Colefax & Fowler,

Kvadrat, Jab, Zimmer & Rohde, Casamance, Duralee,

Robert Allen.

Guleser Tekstil was founded in 1985 in Ankara and is located

in Bursa on 10.000 m2 covered area with latest technological

jacquared looms producing high quality upholstery

and drapery fabrics. It has 4,000,000 mt/year production

capasity. There are two brand names owned by the company:

“Guleser” is the worldwide brand name while “Done” is

for the domestic market.

As known, Proposte Expo is a 3 day event being held from

3rd May to the 5th May 2017 at the Villa Erba in Cernobbio

in Como, Italy. Proposte Expo has jury consisting of famous

Italian business figures such as Mauro Cavelli and

Piercarlo Vigano. The event showcases product from Home

Furnishings & Home Textiles industry. Proposte Expo is a

dedicated event showcasing the finest in homeware products.

The Fair captures the imagination and fuels a demand,

which encourages visitors to return year after year.

Exhibitors display thousands of product lines showcasing a

wide array of lifestyle merchandise including gifts, fine furniture,

tabletop, collectibles, floor coverings, lighting and

home decor, decorative accessories, stationery, holiday

items, floral, linens, paper products, bath & body items,

apparel, children’s giftware and handcrafted products.

May 2017


16

HTE

EVENTS

Home textile

professionals flow to

EVTEKS is one of the top destinations for new business ties in

the home textile industry. With its high quality product portfolio,

the diversity of the product ranges and the increased number

of international participants EVTEKS attracts the industry

professionals and world media.

May 2017


17

Evteks Istanbul Home Textile Show is a lucrative

show where most recent innovations in the home textile

industry are displayed. A large variety of newest products

are launched and a lot of seminars and trend shows

are organized. It is the place where the future trends in

the industry are observed and even set.

Thousands of international professionals make their way

to Istanbul every mid-May to see the latest developments

in the home and contract textiles and interior décor.

Hosting more than 133 thousand of visitors the legendary

fair becomes a show window for over 2500 domestic

and foreign brands.

To be held for the 23rd time this year, Evteks is organized

by ITF Istanbul Fair, an affiliate of CNR Holding, in

collaboration with Turkish Home Textile Industrialists’

Association (TETSIAD).

In addition to a wide range of regular home textile

products, the fair will also display smart and value added

products such as flame retardant fabrics, heat-retention

fabrics, anti-dust, antimicrobial, anti-stain, anti-mite,

insect-repellent and organic fabrics.


18

HTE

EVENTS

New trends in seminars!

Trend Seminars will be organizing about forecasts

of colors and fabrics for home textiles, all styles,

latest trends of colors, compositions, yarns, patterns,

finishes for home textiles. Seminar participants

will be enlightened by the insights and guidance

of foreign designer -trend forecasters and

Turkish designers.

EVTEKS is the one of largest and most important

international trade fairs for home and contract textiles,

as a trendsetter and a leading trade platform

dedicated to interior textiles, design and trends.

This important show provides international manufacturers,

dealers and designers presenting their

products and innovations to a large audience of

trade visitors.

Supported by Ministry of Economy, EVTEKS hosts

many buyer delegations especially from USA, Iran,

Russia, Italy, Ukraine, UK, Canada, UAE, China,

India, and Romania, consisting a productive atmosphere

among multi-national exhibitors.

Last year 93.972 national and 39.089 international

totaling 133.061 sector professional visited

EVTEKS, generating necessary network for boosting

up the trade volume.

May 2017


19

Innovative solutions for broadening

your horizons

EVTEKS is the one of largest and most important

international trade fair for home and

contract textiles, as a trend recorder and a

leading trade platform dedicated to interior

textiles, design and trends EVTEKS provides

international manufacturers, dealers and designers

presenting their products and innovations

to a large audience of trade visitors.


24

PROFILE

HTE

Mina Tekstil stands

for atrificial leather

and fabrics

Serving the upholstery sector for five years Mina Textile

Company has been at the service of manufacturers with its

quality products and services. We asked the success story of

the company to Hakki Şahinler of the company.

May 2017


25

Would you tell us about brief history of your firm?

Our firm Mina Textile was founded in 2012 to produce

knitted fabrics and imitation leathers for several industries.

Now we have been producing about one million meters of

products annually in our factory of 5 thousand sqm. as one

of the major suppliers in Turkey.

What are your main product groups and

production capacities?

Addressing to varying demands of producer companies

Mina Textile has been producing polyurethane based imitation

leathers and fabrics for upholstery.

What can you say about your existing export

markets and your targets for the future?

Mina Textile has a wide range of distribution network extending

from Middle East to the Balkans. Its aim is to cover

more markets in the future.

How is your customer satisfaction policy?

Customers and their satisfaction are important for us. We

try to do our best with an aim to provide them with high

quality customer services. So, our customers talk about us

positively.

Do you participate in fair events? Are fairs

important for your business?

Yes, they are important while seeking new business contacts

and following the developments and trends in our

field.


28

HTE

FOCUS

Turkish

home textile

industry

a global

player!

The Turkish home textile industry

is on an uptrend and expresses

future confidence by an expansion

of production, investments and

enlarging production facilities.

May 2017


30

HTE

FOCUS

The Turkish home textile industry has a significant

role in world trade and capacity to meet the high standards

of all sophisticated consumers.

Almost all kinds of home textiles are produced in Turkey

and may be listed by export value as follows: towels, bed

sheets, bed spreads, curtains, blankets, pillows, quilts,

cushions, eiderdowns, table linens, tulle, lace, goblen,

flander, aubusson, wall hangings and sleeping bags.

The Turkish home textile industry is one of the world leaders

with its wide range of products and superior quality in

home textile production, especially in the production of

towels, bed sheets and covers, curtains, tulle, embroidery,

guipure and quilt covers. Turkey has the largest machine

park for the production of both embroidery and guipure in

the world. Europe’s largest factory producing quilt covers

is in Turkey. The Turkish home textile industry has also acquired

the latest technology with a high production capacity,

a highly skilled labor pool, and design and fashion capabilities.

In addition, the industry has managed to reduce

May 2017


32

HTE

FOCUS

the cost of production below the world

average while it has increased the quality

of its products. Therefore, with a huge production

capacity, high quality and strong

competitiveness, Turkey was among the

world’s top three suppliers of towels, bed

sheets, bedspreads and curtains in 2015.

In Turkey, the towel sector has traditional

roots and its towels are known as “Turkish

Towels” worldwide. Today the Turkish

towel sector has competitive power in international

markets in terms of jacquard

and embroidery technologies. Lace, which

is commonly used in many textile applications,

especially in home textiles, is originally

a Turkish handicraft. It is an embroidery

art reaching back to the mid 1500s

and crowned by the labor of Turkish women.

It is an outstanding handicraft with its

traditional taste and motifs in different colors

and lines, which are now reflected in

modern home decoration.

Turkish home textile producers are mainly

located in Istanbul, Denizli, Bursa,

Tekirdag, Izmir, Gaziantep, Kayseri and

Usak. Towel and bathrobe producers are

concentrated in Denizli and Bursa, voile

May 2017


34

FOCUS

producers in Istanbul and Bursa, and blanket

HTE

producers in Usak. Many of the producers in

these cities have integrated their production process

from yarn and fabric production to product

design, dying, finishing and sewing in order to

obtain the best quality in every stage of production.

Denizli is the manufacturing center of toweling

sector city is mostly concentrated on toweling

sector. Over 190 companies in Denizli manufacture

cotton towels and bathrobes. Such a manufacturing

facility on one product group in the

same area is a success story and a good example

of the cluster development. In Denizli, towels and

bathrobes are manufactured from Aegean cotton

which is the finest cotton in the world. These

towels and bathrobes are well known throughout

the world with their extraordinary softness,

absorbency and warmth. Their extraordinary

pile thickness and density give towels and bathrobes

these superior features. In addition, the

more these towels and bathrobes are washed,

May 2017


36

HTE

FOCUS

the softer and more absorbent they

become, contrary to the ordinary products.

That’s why Denizli on its own has a

major share in world’s cotton towel and

bathrobe exports. About 90% of these

products are exported to all over the

world. “Turkish Towels and Bathrobes”,

especially the ones from Denizli, are not

used only at homes but also presented

by 5 or 4 star hotels in all over the world

as a quality service sign. Moreover,

visitors of these hotels would consider

a negative point in their services if

“Turkish Towels and Bathrobes” were

not kept in bathrooms, sport centers,

saunas and Turkish baths.

Bursa is one of the most important manufacturing

centers in the textile field in

the world and it is mostly concentrated

on the manufacturing of curtains, curtaining

and upholstery fabrics, decoration

fabrics, bedding products, towels

and bathrobes as well as other textiles.

Besides large-scale firms, there are

many small and medium sized companies

scattered all around the country. In

the rural areas around some cities like

Denizli, Mugla and Kastamonu, the production

of traditional fabrics is still widespread,

and recently they have been

used in the production of home textiles.

One of these traditional fabrics having

May 2017


38

HTE

FOCUS

worldwide fame is the “Buldan Fabric”, from the Buldan

province of Denizli. With its characteristic designs, it is

unique and carries the heritage of the past into the present

as it is woven on traditional hand looms. This fabric, which

has a completely natural look and basic textile characteristic

due to its being made of pure cotton, is widely used

both in traditional and modern home decoration. Another

traditional fabric is “Selalmaz Çemberi” which takes its

name from Selalmaz, a region in Kastamonu. This fabric is

also obtained from pure cotton yarn and woven on hand

looms. It is a very thin fabric like tulle. It is a difficult fabric

to weave that one can only weave one meter per day. Due

to its outstanding originality it is used widely in-home decoration

as well as in clothing. “Azdavay Çemberi” is another

famous fabric woven in Azdavay, a town of Kastamonu. It

is made from linen or pure cotton and it is a very original

hand woven fabric. This fabric like Selalmaz Çemberi, is

woven loose or dense. It is used widely in home decoration

and clothing production. Since all of these traditional

fabrics are natural, made of pure cotton or linen without

using any chemical dyes, they are environmentally friendly.

Therefore, there is considerable demand for home textiles

made of these fabrics in international markets.

Today the Turkish home textile industry is aware of the

trend in international markets towards the increasing demand

for healthier and more environmentally friendly

products and quickly adapts itself to developments in legal

and technical regulations. Many manufacturers in the

sector are able to produce with quality and environment

management systems, e.g. ISO 9000 series. Additionally,

some companies in the home textile sector have private

Eco labels.

In a rapidly changing world, the home decoration field is

very sensitive to all changes. That’s why the creation of collections

with innovative and modern designs and motifs in

addition to the quality of the product is essential. Turkish

home textile manufacturers are very conscious about

fashion creation and design, which enables them to gain

a special place in international markets. New and modern

designs and unique motifs, all created by Turkish designers,

keep a finger on the pulse of world home decoration

fashion and meet most tastes and preferences.

C

M

Y

CM

MY

CY

CMY

K

May 2017


40

HTE

FOCUS

EXPORTS

Besides meeting domestic demand in

Turkey, the Turkish home textile sector

with its high potential in the export market

and its wide range of products and superior

quality is an important export earner

for the country. The sector exports about

60% of its production.

With its fashion products, the advanced

technology of production and quality of

products, Turkey has been increasing her

share in the main markets, especially in

the European market. Therefore, prominent

world suppliers have started to cooperate

with Turkish manufacturers for joint

production in the home textile field.

The main export products in 2015 were

towels, bathrobes, dressing gowns, bed

linens, furnishing and curtain fabrics, and

bed spreads. The European countries are

the most important markets for Turkey’s

home textile exports. A large quantity of

home textiles is exported to Germany.

The other main markets are USA, the U.K.,

France, Russia, the Netherlands, Italy and

Iran.

Turkey’s Home Textile Exports (US$ 1,00)

Product

Name

Sorce: Ministry of Economy

2013 2014 2015

Change %

2014/2015

Share %

2015

Towels, Bathrobes and

Dressing Gowns (Including 940,819 941,546 822,900 -12,60% 31,43%

toilet and kitchen linens)

Bed Linens 630,254 655,186 521,267 -20,44% 19,91%

Furnishing and Curtain Fabrics 557,322 579,326 479,605 -17,21%

Other Home Textile Products 352,024 341,056 262,523 -23,03% 18,32%

Curtains, Drapes and Interior

blinds

193,728 196,988 171,642 -12,87% 10,03%

Bed Spreads and Other

Furnishing Articles

165,501 134,084 123,270 -8,07% 6,56%

Tulles and Crocheted Fabrics 93,870 98,394 87,077 -11,50% 4,71%

Blankets 75,813 75,088 53,407 -28,87% 3,33%

Sleeping Bage, Pillows, Quilts 57,280 60,840 42,736 3,12% 2,04%

Table Linens 40,022 43,880 33,963 -22,60% 1,30%

Hand -Woven Tapestries 32 4 62 1450,00% 0,00%

Total 3,106,665 3,126,392 2,618,452 -16,25% 100,00%

May 2017


46

HTE

PROFILE

Celik Tekstil sticks

on quality for more

exports

Selling a wide

variety of home

textile products

to Caucasus, the

Balkans, North

Africa, East Europe

and Middle East,

Çelik Tekstil eyes

more in world

markets

Manufacturing a wide range of home textile products Celik

Tekstil has been supplying quality products over two decades. The

company has been exporting to eastern and western markets and

aiming at diversifying its markets. We asked their success story to

Isa Celik, general manager of the company. The interview follows:

Will you brief us about the past of your company?

Founded in Istanbul in 1996 to take Turkish home textile products

at better positions in the world markets, Celik Tekstil started to

export it products. Having their own original patterns and motives

on their products, now sells its products in more than 300 stores in

the country and in 200 stores in 35 countries in abroad.

May 2017


On product groups and production capacity

47

We produce fabrics for bed covers, digital pressed bed

sets, towels, bathrobes, tablecloths, etc. Our monthly capacity

is 1.4 million meters.

Info about exports and target markets

We have been already in Caucasus, the Balkans, North

Africa, East Europe, and Middle East. Central and south

Africa, Middle East and North America are our target markets

for exports.

On customer satisfaction policy

The best way to satisfy the customers is to know more

about them. It means having knowledgeable about the

traditions, fashions, culture, living standards, and market

conditions in related countries. Also we have to offer

them the best products produced on Turkish standards.

On participation in international fairs

We participate in many international fairs. There are several

efficient fairs held in North African region. Besides

the trade fairs are organized in European countries in

which we find opportunity for either direct or indirect

contacts with professionals representing supermarket,

shopping malls, stores and tradespeople.

On your plans for 2017

In 2017 we, as Celik Tekstil, aimed to reach wider

markets in the world through our powerful and global

network.

Do you have any additional comment on your

activities and about the industry?

Textiles have been regarded as second class industry in

the development of countries. However, we believe that

having value added products and powerful brands are

more important to close the gap of foreign currency balance

in national economy.


50

HTE

PROFILE

Pery Collection of

ETD Tekstil offers elegant

home textile products

As a respectful name in

home textiles business,

E.T.D. Textile Company

has been serving the

industry with its brand

name “Pery Collection.

May 2017


51

E.T.D. Textile is a Bursa-based company

famous in the home textile industry with

its Pery Collection which has unique designs

and patterns appealing to cultural values of

nations. Exported to many European, Middle

Eastern and Asian markets, especially to

Russian Federation and some Central Asian

Turkic Republics, Pery Collection is very much

preferred for those who look for exceptional

designs in their living spaces.

Talking about their success story Mr. Halil

Gören, proprietor of ETD Textile, said that

they placed extra importance on two issues:

quality of products and customer satisfaction.

“We develop our products through seriously

conducted R&D studies and produce them

with strict quality control,” says Gören. “We

deliver more than expectations of our customers.

We try to make the trade a pleasure

for our customers and we contribute to their

competition power.”


54

HTE

PROFILE

Pijon Tekstil

offers a wide

variety of

curtain

fabrics

As an experienced

and reliable name in

general zebra curtains,

curtain silhouette, aris

curtain, voile curtain

blinds, curtains

and net curtains as

digitally printed zebra

varieties, Pijon Tekstil

is expanding its

business.

Since its establishment Pijon Tekstil has a principal

to keep the satisfactions of customers and employees at

maximum level with environmentally friendly production.

We conducted an exclusive interview with Mr. Bülent Endez,

proprietor of the company.

Would you brief us about Pijon Tekstil?

Starting its business life in Bursa in 1998 Pijon Tekstil was

established based on many years of experiences in the sector.

Our company has always adopted innovative developments

and has been modernized as a company looking forward.

We have always conducted R&D studies and market

researches to realize our works properly.

May 2017


55


56

HTE

PROFILE

What does your product range include and what

is your capacity?

We have mainly been producing zebra fabrics at a monthly

average of 150,000 meters. Our range of products

includes general zebra curtains, curtain silhouette, aris

curtain, voile curtain blinds, curtains and net curtains as

digitally printed zebra varieties.

What about your production facilities?

We have a covered area of 75,000 sqm where we operate

with 24 units of fully automatic weaving looms, 1

stenter and 1 printing machines.

Which countries do you export and what are

your target markets?

We are shipping our products mainly to Canada, Iran,

Morocco, The Netherlands and Jordan.

What can you say about your customer

satisfaction policy?

The most important principle of our company is to protect

and to advance our quality and customer satisfaction.

Do you have targets set for 2017?

Our main goal is to keep the satisfaction of our customers,

employees and the environment we live in at the

maximum level and to offer the best service with most

quality products with an exemplary style for its competitors

and for the others. We will keep pace with all speed

of growth and development of our contemporary time.

May 2017


58

PROFILE

HTE

Happylife offers

lovely kitchen

textiles

Offering a wide

variety of products

Happylife Tekstil

contributes to the

elegancy of homes

May 2017


59

Seeing a window of opportunity in

kitchen textiles in the market, the company

started to produce items of kitchen textile

in 2000. Then, in line with growing demand

for the category, it now produces waterproof

kitchen aprons and other varieties, including

aprons for kids, handling textiles and

kitchen gloves. Production and sales of design

product volumes have been increased

three folds in and out of the country.

A dynamic and visionary organization,

Happylife Tekstil tries to be one of the major

participants contributing to national

economy with its investments and activities.

The company maintains its innovative and

leading position in the market.

The mission of the company is to be a locomotive

company with its policies in the

field of human resources, market planning,

technological development, research and

development, systemic and customer oriented

activities.


62

HTE

TRENDS

HeimtextilTrendtable: FranklinTill

Studio from the United Kingdom takes

on a leading roleDesign impetus from

Scandinavia: Danish studio takes part in

Trendtable for the first time

May 2017


64

HTE

TRENDS

Combined design expertise comes to Frankfurt: seven international trend agencies met on 7 and 8 March

for the Heimtextil Trendtable meeting at Messe Frankfurt’s exhibition grounds. They collated results from market

research with the latest global design developments. These statements form the basis for the Heimtextil

Trendbook which is presented by the trade fair organizers in late summer. With this annual meeting of design

experts, Heimtextil has officially started its preparations for the upcoming trade fair in January 2018.

Designers from Europe, Asia and America come together at the Heimtextil Trendtable.

Trend researchers from Denmark, Germany, France, the United Kingdom, Japan, the Netherlands and the USA

discussed current trends in interior design, architecture, fashion and art during the two-day workshop. 'Given that

participants come from different continents, the Trendtable team at Heimtextil is able to draw from a comprehensive

pool of inspiration and gain exciting perspectives on the interior design of tomorrow', reports Olaf Schmidt,

Vice-President Textiles & Textile Technologies at Messe Frankfurt. Ten months before the next Heimtextil, the

designers have made it their aim to analyze developments in materials and textures, colors and patterns from all

four corners of the world and determine the stylistic design themes. At the end of the process, a mutual, globally

applicable trend prognosis for the coming 18 months will be agreed upon and presented in the Heimtextil

Trendbook and also the "Theme Park" during Heimtextil itself.

May 2017


66

HTE

TRENDS

FranklinTill directs

For Heimtextil 2018,

the British design studio

FranklinTill will take on the

leading role in implementing

the book and the “Theme

Park”. With its headquarters

in London, the studio comprises

trend researchers,

designers and stylists as well

as a broad-ranging international

network of creatives

and visionaries with whom

the trend experts and agency

founders Kate Franklin

and Caroline Till collaborate.

Trend researcher Titia Dane

will also work on Heimtextil

trends in addition to the two

agency founders.

New influences from

Scandinavia

With the trend studio SPOTT

Trends & Business from

the Danish city of Herning,

Heimtextil Trendtable has

acquired new design impetus

from Scandinavia. Anja

Bisgaard Gaede, founder of

SPOTT, creates trend and

color predictions together

with her team and gives customers

an insight into the

consumer behavior of the future.

In addition to her work

as a consultant, she is also a

book author and gives presentations.

This means that

a team from Denmark will be

involved in the development

of Heimtextil trends for the

first time.

Trend setting

materials,

colors and

designs from

all around the

world.

May 2017


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68

HTE

TRENDS

Preview: trend presentation in September

The results of the Trendtable and Heimtextil Trendbook

2018/19 will be presented to the public in advance of

the trade fair as part of the “Theme Park” Preview in

Frankfurt am Main in September. Exhibitors at Heimtextil

will be sent the Trendbook in advance to assist in their

product design and collections.

As the oldest trend agency in the world, Carlin

International (France) is one of the top five trend research

agencies. Carlin offers services in the fields of

style marketing, brand development and consultancy,

the tracking of trends, industry-related trend books and

the individual development of color and trend worlds

with customers in workshops. Natalie Weinmann will be

assisting with the Heimtextil trends.

Design studios will be working on Heimtextil

trends 2018/19:

The design studio FranklinTill (United Kingdom) will be

taking on the main responsibility for the development

of the Heimtextil Trends 2018/19. With its headquarters

in London, the studio comprises trend researchers,

designers and stylists as well as a broad-ranging,

international network of creatives and visionaries. The

multidisciplinary agency’s varied projects include trend

reports, color forecasts, design realizations, brand developments

and curating trade fairs and exhibitions. In

addition to agency founders Kate Franklin and Caroline

Till, Titia Dane will also be working on Heimtextil.

Dan and Gen Namura from Dan Project (Japan) are

young designers from Tokyo whose artistic heritage can

be traced back to the famous yuzen craft of the dyeing

and weaving of kimono materials in Kyoto. Their work

ranges from designs for upholstery materials to bags

and dresses, as well as the design of fine textiles and

colorfully graphic prints.

Felix Diener, textile designer and engineer (Germany)

founded his own design studio in 2008. He designs carpets,

curtains and living accessories. His creative work

forms an interface between art and technology and is

characterized in particular by the use of colors, mate-

C

M

Y

CM

MY

CY

CMY

K

May 2017


70

HTE

TRENDS

rials and textures. As his portfolio reveals, his individual

design philosophy goes far beyond color and

shape composition: he focuses on finding innovative

structures, surfaces, compositions and production

techniques. Together with Francesca Müller,

Felix Diener represents the German view of trend

statements at the Heimtextil Trendtable.

SPOTT Trends & Business (Denmark) advises

Scandinavian lifestyle brands with issues relating to

consumer insights, trend and color forecasts. SPOTT

aims at the individual development of brands and

combines trend research with neuroscience and

commercial expertise. Anja Bisgaard Gaede is the

founder of SPOTT. In addition to her work as a consultant,

she has given many presentations over the

past ten years, and has also published a reference

book.

Anne Marie Commandeur from the Stijlinstituut

Amsterdam (Netherlands) manages a team of designers

who focus on textile innovations, predictions,

color trends and strategic design concepts.

With Grietje Schepers, the agency acts as a versatile

and dynamic force in the industry and keeps

fashion companies and companies involved in the

fashion industry up to date with the most important

developments.

WGSN (U.S.A.) is one of the leading international

trend studios for colors and design. Via a global network

of design consultants and color specialists, the

company makes trend statements, quantifiable forecasts,

outlooks and product data as well as reliable

color trends. Gemma Riberti is the trend consultant

representing WGSN at Heimtextil’s Trendtable.

May 2017


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74

HTE

PROFILE

Erem Tekstil in world

markets with BETIRES ®

HOME brand

As a respectful name in the home textile industry

Erem Textile Company has been designing

and producing knitted blankets, knitted

coach covers, decorative pillows, knitted

covers, etc. for domestic and foreign markets. We

spoke with Bahtiyar Aydemir, proprietor of the company

about their operations.

Please inform us about your company’s

history

Erem Textile was established in 1985 as a textile

company than reorganized in 2002, when we decided

to build our brand Betires Home by combining our

knowledge and expertise in yarn, fabric and knitting

businesses.

Once we would determine our targets by consulting

to our workers in textile business. Now we proved our

ability to other firms in abroad of becoming a successful

company in our field of expertise.

We now develop our own designs by having joys and

inject our souls into the heart of our products.

May 2017


75

How large is your production capacity and your

product line?

We produce knitted blankets, knitted coach covers, decorative

pillows, knitted covers for baby thermoses.

Will you give us information about your factory?

We have a factory in Ikitelli, Istanbul. We design our

products by our own team and produce the products in

this facility. We can also design customized products in

line with the order of our customers.

What is your target markets and export

activities? Will you inform us about your

activities in fairs and exhibition?

We sell our products in export markets including France,

Switzerland, Germany, Holland, Slovenia, Russia,

Moldavia, Georgia, the USA. We targeted to every possible

market in abroad.

Do you participate in international fairs?

We participate in fairs held both in the country and

abroad. Evteks held in Turkey is important for us. We

have hosted our visitors at our booth in this fair.

What is your target for 2017?

We have been going through a hard period in world markets.

Our target is to keep the leading position in our

field.

Do you have any other point to talk about?

We want to develop more new products to increase the

added value rate of our products. We seek more valuable

varieties and products.


78

HTE

PROFILE

Troyhome Collection

offers different color,

pattern and style

choices

In drapery business, Troy Home Collection

of Altindis Company has important features

as variety, quality and modern line with its

exclusive designs.

May 2017


79

Established in 1950s in Develi town of

Kayseri, Altındiş family business is an experienced

company operating in the textile sector. Targeting

constant innovation and growth the company

opened its premises in Sultanhamam, the center

of the textile market in Istanbul in the mid-1970s.

Successfully serving the family sector at all times

in many years Texting area acquired innovative approach

in 1985 by exhibiting its competitive products

at its showroom. Altındiş Textiles Company

increased its product range and developed its

market simultaneously.

Serving to many brands with its quality production

line Altındiş started the production of HOME

and presented to the market. Today TROY, TROY

HOME, HOME PLUS and the PLATINUM collections

are still in production and they have a respectful

place in the market.

“From the first generation the family business

has always continued in honesty and brought to

perfection the forefront of its work in the textile

sector,” comments Ahmet Yasin Altındiş of the

company. “We are continuing with a successful

and visionary way. The most effective way in our

business is to respond to the needs of the industry,

which necessitates recognizing the needs, and

to serve in that direction. Our customer-oriented

activities have been developing every day and we

are running towards our major target of making

our brands worldwide recognized and respected

brands.”


82

PROFILE

HTE

Birey Tekstil focuses on

more success in floor

coverings

Operating in the floor covering business Birey Tekstil

has been offering a wide variety of products at competitive

quality and prices. We have recently conducted an exclusive

interview with Birol Ufacık, general manager of the firm:

Would you tell us about brief history of your firm?

Our firm was established in 2014 and completed its organizational

structure for sales and operating processes by

having qualified staff in a short period of time. We are maintaining

our works for the realization of our strategic project

by expanding our customer portfolio and improving our

products and production processes.

What are your main product groups and

production capacities?

We produce variety of products demanded for healthier lives

of people including carpets, kilims, floor mats, non-slipping

felts, and digital printed velvet fabrics for floors, etc.

Will you give us info about your production

facility?

We have a factory of 3 thousand sqm. on three floors including

a showroom in the same building. The factory has been

equipped with all the necessary machinery for production,

packaging and delivery. The space allotted to processes

have enough room, thus we can response fast and serially

to the orders of our customers.

May 2017


83

What can you say about export markets

and your targets for the future?

Presently, we serve the customers in Dubai,

Kuwait, Bahrain, Abu Dhabi, Saudi Arabia,

Russia, Iran, Azerbaijan and other Turkic republics.

Soon we plan to add the USA, England,

Holland and Italy to our export markets.

How is your customer satisfaction

policy?

There are a lot of things to say and highlight at

this issue but in summary, I may say that, “Our

customers are our translators.”

Do you have plans for the year 2017?

I can say that we have already reach up to our

targets for the year end completely in the first

half of 2017 and even the half of our targets for

the second part of the year. In 2018, we want

to increase the capacities of our customers by

having additional products to our product lines.

Do you have any other points that you

want to say about the industry and your

business?

The temporal stagnation in industry has been

already overcome at the moment. Following the

recent referendum held in the country, greater

amount of orders and demands from both domestic

and export markets have begun. We look

optimistically to the future. Let’s see, what will

happen


86

HTE

EVENTS

The sector

enjoyed

Proposte!

The only-European

show for

furnishing fabrics

and curtains

triggered the trade

and displayed the

future trends

After the last two editions that took place in April,

Proposte returned to its regular time, early May. The month

may means Proposte in the furnishing fabric and curtain

business. Most professionals put this on their agenda every

year when they plan the year. This time it was on the

3rd, 4th and 5th May, when Proposte opened the gates of

Villa Erba in Cernobbio for the twenty-fifth time.

The show attracted a real good of interest from buyers

and other professionals of the sector. Almost all of the

exhibitors found it very much satisfactory and expressed

their satisfaction.

In 2015, with the admission of three Turkish companies

to the Fair, Proposte began a process of internationalization,

that continues into 2017, turning its attention to the

American market with the inclusion of the companies MLT

INC. and J.B. MARTIN Co., a clear sign that this exhibition

is always in search of the most outstanding names in

textiles around the world. The new 2017 admissions also

included the Spanish firm HIJOS DE ANTONIO FERRE SA,

the German company NEUTEX HOME DECO GMBH and

the Turkish GULESER TEKSTIL. With entering of Guleser

inside the heart of Proposte, there have been 4 Turkish

exhibitors in the Villa Erba. Previously there were Dina

Vanelli, Penelope and Marteks.

Inside Villa Erba’s show area there were 89 exhibitors of

whom 42 were Italian and 47 from abroad broken down

as 5 from the UK, 2 from The Netherlands, 7 from France,

16 from Belgium, 7 from Spain, 1 from Australia, 4 from

Germany, 4 from Turkey, 1 from Switzerland and 2 from

the USA. 89 exhibitors that included (for the first time)

American fabrics which, after the admission of Turkish exhibitors

in the last two editions, celebrate the increasingly

international vocation of the fair.

89 exhibitors in a single large tapestry, which highlighted

the 13 companies that participated (without any interruptions)

in these 25 historic editions renewing, edition after

May 2017


87

edition, their faith, proud to be an active part of the history

of Proposte. And in fact the collections observed in the

stands showed this pride, this energy…the pure passion.

As is known only manufacturers of furnishing fabrics, curtains

and trimmings are admitted to exhibit at Proposte

but they must possess at least three characteristics: the

qualification of their companies and products, professional

correctness, commitment to research and development

in creativity and technologies. This hard selection attracts

utmost interest of the sector professionals. So, open to

European exhibitors only but the show attracts a great

many professionals as visitors from around the world. It is

not open to the public. Visitors to Proposte could access

the fair only if accredited directly by the organizing secretariat

of the fair itself only if they belong to the categories

as: textile editors, manufacturers of upholstered furniture,

wholesalers, buying groups, converters and contract operators.

A great passion, for furnishing fabrics, is what quickly led

PROPOSTE to achieve and maintain the level of quality and

internationality that characterize it today, and that since

the beginning has led the organizers to develop initiatives


88

HTE

EVENTS

and projects for its progressive and

steady growth.

Proposte has worked with great professionals

and artists, from Zeffirelli

to Ciampi all the way to Karim

Rashid, who designed the advertisement

page and assisted with the exhibition

of real works of art.

The show has developed specific

initiatives for the sector, like conferences

dedicated to the world of

fabric in architecture and of design,

in contract; over the course of the

years it was able to create a lively

debate between business owners

and designers, between research

labs and architects whose use of the

latest generation of fabrics in their

work testifies to a continual renovation,

even in this specific sector.

Proposte has also kept an eye on

the world of trends, without ever

wanting to specifically embracing it,

in the belief that it is the exhibitors

and their collections that set the

trends and dictate the direction of

the future.

May 2017


89

Pure passion the interpretation of

which was left to, for the 25th edition,

the contemporary artist Paolo

Gonzato. He designed the work of

art that distinguished the Central

Pavilion: a huge tapestry testified to

the importance of the 25 years of

success, in which (once again) the

protagonists were the fabrics and the

curtains of the exhibitors.

Just like last year the International

Observatory was held in four locations,

the Sheraton Lake Como Hotel,

Spazio Como, Cernobbioshed and

Villa Bernasconi, just a few minutes

from Villa Erba, where 42 companies

from the fabric sector exhibited: 31

Turkish, 10 Indian and one Moroccan.


94

HTE

PROFILE

As Sarikaya Tekstil,

an expert in upholstery

fabrics

As an experienced brand in fabric business As

Sarikaya is a prestigious name in supplying trendy and quality

upholstery fabrics. We spoke with A. Samet Sarikaya,

proprietor of the company about their success story.

Would you brief us about the history of your firm?

Established as a proprietary business by A. Samet Sarikaya,

our firm then was incorporated in 2015 is AS Sarikaya

Textile Co. Inc., chaired by Mr. Sarikaya.

What are there in product portfolio and how large

is your capacity?

We produce all type of products as upholstery fabrics. Our

monthly capacity is about 50 thousand meters, however we

can expand it upon demand we have.

Will you inform us about production facility?

We outsourced the production operations completely; all

other operations are done in our premises. Our building is

May 2017


95

of 2,2 thousand sqm where warehousing, handling and

shipping and other operations are carried out. In the

near future, we will establish a production facility.

What do you want to say about your export

markets and your targets?

We sell mainly to markets in Europe and in the Middle

East. In the future, we target to sell to American continent.

We started studies to enter these markets.

Are your customers satisfied?

Product quality and timely delivery are our priorities. For

us, price comes as third factor to please our customers.

We do not compromise on quality and faster delivery.

Do you participate in international fairs?

Naturally, Evteks and Hometex are major events for us

and other fairs held in Germany and in Mexico. Fairs are

important tool in order to expand the vision of the companies

and improve their credibility and dependability

in the market. Additionally, they are fruitful commercial

platforms in terms of sales figures.

What are your targets for the year 2017?

To be realistic, we can say that our main objective is to

keep our present position in 2017. Sometimes, it is also

a real success to maintain your position that you have

in the market.

Is there any other additional point do you want

to add about the industry or on your activities?

The market for the industry had started to be squeezed

recently. It may be seen normal, even in global terms.

But, it should not be forgotten that periods of crises

have also their opportunities for enormous business

and profits if you have courage enough to take risks.

So, I advise to all our friends, suppliers,

and our dear buyers the we should all have

to keep going without losing our motivations

and be optimistic about the future.


98

HTE

PROFILE

Cottonize,

a respectful

brand of

Kadir Ikizler

Tekstil

The company exports towels, bathrobes and bed

textiles to a great number of countries including Russia,

Ukraine, Algeria, Iran, Azerbaijan, Uzbekistan, Kyrgzstan

and UAE.

Kadir İkizler Tekstil was established in Marmaris region of

Mugla in 1990, with the goal of becoming a leader in the

field of innovation and enterprise. As a first step in the retail

sector, providing direct access to the ultimate consumer

began its adventure was accelerated with the evolution of

Turkey’s tourism sector. The company has become an

arbiter with its successful works and bulk towels in the

region. Its daily production capacity is 5 tons including

terry, armored and jacquard fabrics.

“After the crisis in Turkey and the decrease of the production

in 2000, we started Kadir İkizler Tekstil San. ve Tic.

Ltd. by making our own production operations in 2004.

We managed to make our presence felt in the sector with

strong competition,” says the official of the company.

May 2017


As the brand

name of Kadir

Ikizler Tekstil,

Cottonize

excels in towel

business with

terry, armored

and jacquard

fabrics.

99


100 HTE

PROFILE

“Our quality starts with raw materials. We get the

best raw materials and within all production units

from weaving to embroidery, from packaging to

distribution and shipment is made by our experienced

staff.”

“Our target is to open the doors through Dubai to

Central Asia and Africa with our registered trademark

‘Cottonize’. Kadir İkizler Tekstil presciences

production ecology of raw materials and chemicals

used in textile manufacturing in terms of environmentally

friendly technology as an approach envisages

the use of selection and treatment methods

required in every possible aspect. Compatible with

the expectations of the environment and workers

in the appropriate direction to social and ethics,

customer expectations and demands meet up any

activities recognizing this sense, customer and

staff satisfaction as one of the main operating principles

we are realizing this consciousness. Kadir

İkizler Tekstil shows respect for fundamental rights

and freedoms of workers and ensures that all employees

are legally granted with their rights.”

Metin Doğu

Export Manager

May 2017


102 HTE

PROFILE

Perteknik pulls

the curtain!

As a leading company in blinds and drapery systems

Perteknik has been offering a wide variety of blinds

and shades of curtains. We have recently made an exclusive

interview with Ahmet Duygucu, board chairman

of Perteknik Curtain Systems Textile to hear their success

story. Full text of the interview follows:

Would you tell us about brief history of your

firm?

Established five years ago to produce systems and

mechanism for curtain, we are proud to be in the service

of our dear customers. Despite being a mid size business,

we have been known in curtain mechanisms field

thanks to our strict efforts to raise our quality. Quality,

timely delivery and reasonable prices are our main principle.

Honesty and quality are the guarantee of success and

sustainability in manufacturing in our firm, Perteknik.

What are your main product groups and

production capacities?

Stor and zebra type curtains, plisse curtains for closed

balconies, duette curtain, jaluzi curtain, wooden jaluzzi

curtains, petek curtain

models, Japanese curtains,

vertical curtains,

projection screen,

motored curtains, and

sun screen curtains

are our main products.

Will you give

us info about

your production

facility?

Ahmet Duygucu

Our production is carried out on automatic CNC cutter

machinery which remove the risk of faulty products as it

is the highest in manual production processes. Humans

err and cut wrong. Fabrics are laid down and then are

cut at desired sizes and patterns by the software that

were uploaded to the cutting machine. Following this

stage, fabrics are also assembled by automatic machinery

and at the last stage they are tested by high technology

testing equipment, then they are packed and ready

to be shipped.

May 2017


103

sensitivity, etc. We handle customers’

complaints objectively

and fast, inform our customers

about the stages of progress for

solving the problem. Then we try

to take measures to better up

our quality.

We also provide a positive platform

for our employees with an

aim to satisfy them about our

company. We appreciate their efforts

and thank to them for their

successes.

Do you participate in fair event? Are fairs

important for your business?

What can you said about export markets, and your

targets for the future?

If you want to be successful in the business, you have to

open up to international markets and be ready for harsh

competition. It is harder to find customers and become successful

if you are in crowded markets than in the ones that

has limited players. Our aim is to sell half of our production

in domestic market and to sell the other half in export markets.

How is your customer satisfaction policy?

We try to answer to the demands and complaints of our customers

under legal frameworks by observing certain principles

including transparency, privacy, reachability, integrity,

Fairs are great opportunities to deliver our messages

to certain segments of the market. They

addresses to those people who are interested in

certain industries and certain products. Fairs are

also good for getting to know about the developments

and rival products in the industry. The

value of fairs is related to their compactness and

their ability to focus on certain kind of target buyers.

Do you have plans for the year 2017?

We will keep following the markets, to analyze, invest

in and develop our abilities step by step, extend our

vision, provide employment, develop strategy and be

ready for every development in the market psychologically.

We will reduce our risks, expand our portfolio,

invest in machinery, and become an experienced producer.

Any other points that you want to say about?

Yes, they say that, “those who work may loose, but,

those who do not attempt has been lost long time

ago.”


106 HTE

PROFILE

Plasmat at

the service of

home textile

manufacturers

with sample

hangers

Plasmat produces a

wide range of products

including sample

hanger tops, book

hangers, roller blinds

and zebra curtain

catalogues, folders, and

other complementary

products, packaging

materials, etc. for the

usage of home textile

producers and sellers.

One of the leading companies operating in the sample

hanger business in Turkey, Plasmat has been producing

a wide variety of products in its field since 1997. We conducted

an interview with Mr. Ahmet Aydin, proprietor of the

company, about the success story of Plasmat. Full text of

the exclusive interview follows:

On the company

Having deep roots in the printing industry Plasmat was established

in 1997. Our history of 25 years is the proof of the

success of our company.

Product groups and production capacities

We produce every kind of sample hangers that are used

to bond samples of home textile products. Sample hanger

tops, book hangers, roller blinds and zebra curtain catalogues,

folders, and other complementary products, packaging

materials are among the products we produce. Our

production capacity is about 250 thousand pieces monthly,

aside from other special products.

May 2017


107

On production facilities

Our factory was built on a 2-thousand sqm land, and all

operations are carried out on automatic machinery by professional

staff. All operations are realized in the factory.

On target markets 70% of our products are sold in the country

and the balancing 30% is delivered to export markets.

We export our products to Germany, Spain, Portugal, Iran,

Poland, Holland, Norway, Italy, S. Arabia, Egypt, Israel and

Russia.

On customers and customer satisfaction

Despite recent recession in the market, we keep going successfully.

We are aware of the importance of customer satisfaction

and try to maximize it by adapting our operations

and building a strong corporate identity. Behind our success

are our solutions to save time and cost of sample hangers

mounting and packaging. Trust that we built on our customers

is a result of our success in answering the needs of them

efficiently, economically and timely.

Targets for 2017

We want to increase our production capacities by entering

new markets in abroad by following technologic developments

closely. We visit or participate in the fairs in abroad

and in Turkey. Fairs are important tools for us to expand our

vision and finding new buyers.

Additional comments

The quality of home textile products also depends on the

quality of packaging and sample hanger preparation. Both

are important for successful presentations. Efforts to grow

home textile industry are also helpful for the producers of

sample hanger and product handlers.


plasmat printing sample hangers


110 HTE

EVENTS

Intertextile

Shanghai Home

Textiles counts down

As the gateway to

Asia’s home living,

the show has been

set for another

success in Shanghai,

23-26 August.

Turkey will again

be among the most

leading national

exhibitors.

Intertextile Shanghai Home Textiles is Asia’s leading

home textile event which is held from 23 26 August,

2017 at the National Exhibition and Convention Center

(Shanghai), Shanghai, China. It is a dynamic platform for

industry professionals to source and to gain design inspirations

through the conveniently structured product displays

and the fringe program. In 2016, 1,158 exhibitors from 30

countries and 37,779 visitors joined the event. This year

the show expects to welcome even more.

May 2017


111

An increasing number of editors showcase their high-end

brands at the show. Together with the Whole Home exhibitors,

the entire spectrum of home furnishing products will

be available for sector professionals. There will be bedding

products, mattresses, duvets and more of sleep products

at the show to meet quality wholesalers, retailers and department

stores which will be sourcing bedding products,

towels, mattresses, duvets, mattress fabrics, blankets and

fibers.

Covering 160,000 square meters in 6 halls Intertextile

Shanghai offers a series of fringe program events bringing inspiration

to the industry. Testing and Certification Seminars

along with Digital Printing Sharing Sessions will be held to

deliver the latest technology information and applications

in the industry.

Intertextile Shanghai Home Textiles international participation

will be enhanced this year with pavilions from Belgium,

India, Morocco, Portugal, Pakistan, Taiwan and Turkey in the

International Area. As a regular exhibitor, velvet supplier

Boyteks Tekstil from Turkey views Intertextile Shanghai as the

most effective fair in Asia. “In addition to China, we’ve had

buyers last year from South America, New Zealand, Australia

and the US, and many placed sample orders with us which

we believe will develop into good business afterwards,” Sales

& Marketing Manager, Dr. Gökmen Kara said. He was also

optimistic about the potential in China. “We think China will

become one of our most important markets soon because

the market is huge and the number of rich people is probably

more than Turkey’s population. If you have articles for this

market segment, your business will be in good shape.”

Intertextile Shanghai Home Textiles Autumn Edition is

organized by Messe Frankfurt (HK) Ltd; the Sub-Council

of Textile Industry, CCPIT; and the China Home Textile

Association (CHTA).


114 HTE

PROFILE

Toplu Tekstil:

Not only quality

control but also make

quality

Becoming a well-known brand in the sector in

the products of Stick Pass Curtain Tape, Stick Pass

Monofilament Curtain Tape, Universal Pleating Marked

Curtain Tape, Monofilament Vertical Curtain Tape and

Continuous Pleating Monofilament Curtain Tape, Toplu

Tekstil will have a special focus on its stand in Hall 10,

Booth B01, EVTEKS 2017 fair with its highly appreciated

products by local and foreign investors

Toplu Tekstil adds power to its potential with

its investment in new machine and R & D work

Orhan Yildizhan, Chairman of Toplu Tekstil

Our company was founded in 1978. Toplu Tekstil,

which has an important place in the industry, began to

manufacturing Narrow Weaving in 1997 and carried its

vision day by day. Our company, which has continuously

expanded its product range until 2005, has adapted

its products to market conditions. Our company, which

keeps on working with the idea of being successful in

the first rule and being open to innovations, started

to manufacture the extra used curtains in the Home

Textile sector after the investments made in 2006.

With the investment of new machine parks and R & D

studies, Toplu Tekstil has added strength to its power

and accelerated its rapid progress in the sector since

December 2012.

May 2017


115

Manufacture of various widths from 1 mm to 200 mm,

production capacity of 12 million meters, model with

more than 550 curtain reinforcement-tapes

Toplu Tekstil is the result of studies that it has done

in home textiles; Curtain tape, curtain scarves, curtain

roulette and narrow weaving products and apparel and

sub-industry to appeal to the production. We manufacture

various widths from 1 mm to 200 mm. Having a

production capacity of 12 million meters, our company

offers quality understanding of service to our customers

with a model exceeding 550 with a curtain heading.

Toplu has been a focus in R + T Turkey 2017

fair

In the R + T Turkey 2017 fair, Toplu Tekstil, which has

a special interest in booths and highly appreciated its

products, had a productive fair and made connections

with many local and international companies.

Make the production of your orders

meticulously and deliver as soon as possible

Our company responds to the demands of companies

exporting to Europe and many countries of the world.

We meet the needs of all our customers with both our

state-of-the-art machinery and technical staff. Our company

emphasizes the importance of cooperation in working

life and assist and supports our customers in R &

D activities. At the same time, without compromising

our customer satisfaction policy, we are delivering the

production of special orders from our customers meticulously

as soon as possible.

Becoming a well-known brand in the sector, Toplu Tekstil

has manifested itself in many countries of the Russian

Federation, Asia, Europe and Africa. Our company,

exporting to these countries and declaring their name

and most important Turkish brand to many countries of

the world, continues to work to secure its place in the

European market.


116 HTE

PROFILE

Affordable, up-to-date, innovative and

not compromising on quality solutions

Our quality policy: We work on customer-oriented

and economical, up-to-date, innovative and

quality solutions to ensure quality and reliability

in all stages of production, from raw material

procurement to the arrival of our customers.

Rather than controlling quality, it is a political

understanding to assemble and work together

with the workforce and it is among the features

that make us that we meet the expectations of

our domestic and foreign customers at the highest

level, continuously develop and ensure the

most important continuity.

“It is our basic goal to set our brand

quality, not gold letters.”

As the owner of Toplu Tekstil Company, I aim

to carry the top order in the world market as if

we have control our production beforehand and

compromise our products with our colleagues. It

is our basic goal to write our brand with quality,

not the gold letters. Years ago, I said I was on

my own, and now I can say I’m good. The work

we do and the companies we work with are the

greatest proofs of it.

“It is our basic policy to choose to produce quality

rather than control quality.”

Our mission: to become adopting our standards

and our quality system as a Lifestyle.

As Toplu Tekstil, we will continue to make a distinguished

name for the sector with our brand

name.

May 2017


118 HTE

PROFILE

Vigo Carpets of

Universal are sought

after in the market

May 2017


119

As a famous fabric producer Universal Tekstil

has a lot to say about the carpet and kilim industry

as well. Although it is a young company in floor coverings

Vigo Hali (Vigo Carpet) has already established

a sound place and position in the market. We asked

the success story of Vigo Carpet to an official of the

company:

Will you mention about the story of Vigo Hali?

One of the major producers of fabrics in Turkey,

Universal Tekstil started to produce carpets, kilims,

floor covers and carpet accessories in 2015 as Vigo

Hali trademark. Our company produces these products

by combining advanced technology with those

carpets and kilim that are our heritage of our past.

We offer products that are both practical and sold at

affordable prices.

Will you mention about your targets?

Having a wide range of carpets and kilims collections,

Vigo targets to carry out thousands of patterns that are

traditionally brought up to the present with their specific

patterns and with their modern styles. Products

are manufactured in our factory of 65 thousand sqm

in Corlu that was equipped with latest technologies

by using digital press techniques. Having the power

and capacity of giants in the world, Vigo Hali produces

flawless products both their weaving and their outlook.

Our products can be bought at ever point of the

country and are sold to several export markets. Our

aim is to increase the number of export markets more

in 2017.


120 HTE

PROFILE

What distinguishes you from other companies

in carpet industry in Turkey?

Producers of hand made and machinery carpets

have been offering new products to consumers every

year. We are expanding our product varieties

with an aim to get a good position in the sector. We

take into account our product policy, use and designs

of the carpets when developing new varieties.

The most distinguishing point for us as to have an

up to date printing technology. With the help and

power we have accumulated in Universal Tekstil we

overcome the limits of colors and patterns. We offer

wide range of color and pattern alternatives for

our buyers.

Will you mention about your product range?

We have two different model in our carpet collection

in 2017 as Hereke and Venus. Hereke collection

was developed by the inspiration we got from

world famous Hereke carpets, rare samples of the

high art in carpets, they are distinguished with their

vivid colors and thin textures. There are 24 variety

in this collection. Venus collection harmonizes

modern views with colors and patterns of the past

era. Venus has 30 varieties.

Anadolu Kilim collection, like an art items, carries

the stories of real experiences and produced on

weaving looms combining the new technologies

with art. This collection has 250 motifs.

What is your sales network?

We can say that we have a widespread and efficient

distribution network. Headquartered in Istanbul, we

serve in seven region of Turkey with our sales representatives

and distributors. Our products are sold

in 400 points in Turkey.

May 2017


Nisa Tekstil excels

in home and hotel

textiles

121

Nisa Tekstil

has been

offering a wide

variety of home

and hotel

textiles.

Located in Denizli Organized Industrial Zone, Nisa Tekstil has been

offering a wide variety of home and hotel textiles. We asked the

success story of the company to Turan Dogmus, General Manager

of Nisa.

On brief history of the company

Our firm was founded in 2011 in Denizli Organized Industrial

zone on 40 thousand sqm land. Our factory has a covered area

of 10 thousand sqm where 80 people are employed. Since

then we have been accumulated valuable knowledge and experiences

in our business.


122 HTE

PROFILE

On the products that company sells

Our firm is focused on the production of home

and hotel textile products, towels and bathrobes,

bed linens and bobbin dyeing and steam dyeing

processes.

On the capacity of production facility

Capacity of our yarn dyeing facility is about 10

tons per day and our facility is able to process variety

of yarns from 6/1 to 120 no calibers. Factory

can produce 20 tons of towels and 10 thousand

pieces of bathrobes monthly.

On target markets

Our target markets for exports are located mainly

in Europe, the USA, South America.

On business policy that you pursue

Our aim is to provide 100 % customer satisfaction

besides, we are keen on offering timely delivery,

quality products and reasonable prices to

our customers.

On the participation in trade fairs

We have been participating in Heimtextil fair regularly

for several years.

Turan Dogmus,

General Manager

May 2017


123

On his assessment of the year 2016

There were ups and downs in 2016. Effects

of them will continue in 2017, at least for

6 months. To get a right position for us is

important. We observe financial problems

in the world, and they affect us either positively

or negatively. Despite all these we

have to put economic issues on the agenda

of the country, including production,

investment, employment and exports.

Political power depends on the economic

power of the nations.

On his evaluation about the year

2016

Despite all hardships brought by professional

lives, there are several causes to

stick to the living. We became a great buyer

for giant foreign companies serving in

international markets, and they have to

try to satisfy our nation. We are cooperating

with world famous designers that are

trends setters for years while participating

in the fair that focused on home and hotel

textile products.

On the importance of fair activities

We believe that sectoral fairs that are held

both in and out of the country are highly

beneficial for us because ther are good

for finding new markets, new products

and new technologies used

in home textile industry and

having talks directly with our

customers.

On the year 2017

In 2017 we targeted to maintain

our customer base and

the product quality and especially

we have to find new

markets, to open up new

markets and to secure a

healthy growth.


124 HTE

PROFILE

“Pisa”

an Italian

classic…

“Muralto Pisa” wallpaper

collection of Sirpi brand carries

Italian elegance to your homes!

Represented by HannaHome in Turkey,

Italian “Pisa” wallpaper collection of

Sirpi brand takes you to an unmatched

trip towards Pisa with the natural beauty

of Toscana and classic and floral traces of

Renaissance!

Designed with the sense inspired from pitch tree

the unique work of Sirpi winds a fresh and romantic

atmosphere with its color and texture with distinct

floral designs combined with geometrical lines of

medal patterns offering classic and elegant atmosphere

together. Coming with patterns having pastel

shades of Boudreaux, yellow, lilac, grey, beige,

blue, petrol and white colors combined with special

patina effect plain designs offering wonderful

alternatives for those who addict on classics.

As is the case in its entire works Sirpi has no hazardous

materials for human health nor the environment.

The “Pisa” wallpaper collection has also

some very important quality and technical features

as easy to clean and resistant to sunshine.

May 2017


125


128 HTE

PROFILE

GCM manufactures

for high-end home

textile products

Having three decades of

experience in production

of textile machinery GCM

continues to rendering

services in the textile

market with high quality

and productive products.

Established in 1988 GCM company has obtained a

wide customer portfolio with its quality and customer oriented

after sales services, and has become a leader in its

field first at domestic market and in abroad where it has

been exporting to more than 30 countries.

The knowledge and experience that GCM obtained as

Güven Çelik, are combined under the name of

“GCM Group” as follows:

May 2017


“GCM” brand in the “Textile Machinery”

sector

129

“GCM Geri Dönüşüm” in the “Plastic

Recycling Machinery” sector

“GCM Otomasyon” in the “Automation and

Software Systems” sector.

The firm has a wide area of customers in the textile

industry from integrated textile industry to weavers,

from knitted fabric manufacturer to fabric wholesaler,

from ready-to-wear manufacturer to fabric importers.

The clients of GCM comprise numerous firms all over

Turkey. “Our target is to enlarge our export program

and to introduce our machines to all Textile Industry in

the world, currently and permanently. We have been

continuing our production and after sale service activities

with our experienced and expert staff at our

factory in Hadimkoy, Istanbul. We are more powerful,

more enthusiastic and more customer-oriented solution

partner with our GCM brand,” explains an official

of the company.

GCM product portfolio includes:

Koray KUTLU

Owner of GCM GROUP

Fabric Inspection Machines,

Fabric Double Folding Machines,

Fabric Roll Packing Machines and Automation,

Laboratory Test Equipment; Spectrophotometer,

Rubbing Resistance Test Apparatus (Crockmeter),

Light Box.

Manuel and Automatic Swatch Cutting Knife Machines,

Portable Swatch Cutting With Laser,

Barcode Management for Fabric Sample,

Fabric Quality Inspection System and Bar code

Warehouse Management System,

Drilling Machines.


130 HTE

PROFILE

Roya Brode

offers products

shaped by

quality,

knowledge and

technology

Production in 20 thousand square

meter area

Founded in 1996 and located in Istanbul,

Roya Brode manufactures and exports Brode,

Guipure, Lace, Sconce, Motif, Collar, Festoon

and Kordone, Tulle Curtain in its 5 thousand

square meter area of production facility in a

closed area of 20 thousand square meter in

Duzce. Adopting high quality and complete customer

satisfaction, Roya Brode shows utmost

effort to combine its experience built-up over

the years and technology which is improving

every day and new trends to provide best service

for the customers.

Offering its products with its Black Gold Brode

and Omo Textile brands, Roya Brode has been

growing year by year and has reached reputable

level it deserved in the sector today. With

enough level of potential in domestic market,

the company has focused on international

trade for the last two years.

May 2017


131

Over 700 thousand square meter monthly

production

Manufacturing over 300 thousand square meter of Fabric

for Background Curtains in its own facility and over 450

thousand square meter of Fabric for Background Curtains

by getting contract manufacturing, Roya Brode produces

over 700 thousand square meter monthly to provide different

alternatives and combinations for its customers by

presenting various color and pattern designs.

The highest quality from the finest raw

materials

Exporting to many countries such as Russia and

Azerbaijan and Eastern Bloc Countries like Iraq and Iran,

Roya Brode obtains the highest quality from the finest

raw materials and make best use of innovation in its fabrics.


132 HTE

PROFILE

Roya Brode is aware of the increasing trend in international

markets for healthier and more environment-friendly

products, and have adapted themselves to these developments

with quality, and many have national and international

quality certificates.

Complete customer satisfaction

Adopted the principle to reflect our years of experience

onto product and service quality, Roya Brode has a philosophy

of work which bases on pleasure of customers

and workers within productive, reformist and qualified

perspective. With complete customer satisfaction, the

company is aware of the fact that we have an important

share in competition in the sector and this competition

leads us to become better.

All stages are controlled by strict quality procedures according

to ISO9001-2008 standard and the geometrical

dimensions of the profiles and the hardness of the products

are kept under control.

May 2017


Extreme solutions for

home textile industry

from dryer specialist

Entema

133

Established in 1992 in Corlu, Tekirdag, Entema has mainly focused

on the manufacturing of special machinery for drying and finishing

of variety of textile products.

Omer GOKCAN, a partner of the company, has informed that ENTEMA

machinery exported successfully to several countries in South and

North Africa, Middle East, Central Asia, Asia Pacific and Far East regions.

Machinery that are sold under Swell Soft brand are developed and produced

100% domestically by using internationally protected patents

and they can be used in the processing of several types of textile products

such as towels, velvets, special, delicate textiles and other fabrics.

Omer Gokcan


134 HTE

PROFILE

The development and the production of the

machinery is supported with R&D incentives

provided by Tubitak, the scientific and technological

research authority in Turkey.

Swell Soft machinery can process a wide range

of fabric categories, including the lighter tulle,

knitted or woven fabrics, velvets, draperies, imitative

leathers, blankets, carpets made of all

kinds of natural or synthetic fibers.

One of the early models of Swell Soft is the

carpet finishing machinery that was installed in

the factory of Kartal Carpet, one of the major

carpet manufacturer brands in Gaziantep in

2012 and it still serves flawlessly. Another one

is sold to Erdenet Carpet company in Mongolia.

Talks with companies in Belgium, Iran, Egypt,

and China are continuing to sell machinery to

buyers in the countries mentioned above.

Swell Soft finishing machinery are also used in

the processing of digitally printed fabrics and

textiles successfully. The product has been

developed after close cooperation with the famous

name of the bathroom carpet industry

Sevket Taskin of Taskin Carpet firm. Following

the production of pilot product was seen as

successful, one of them was manufactured and

delivered to the factory of Taskin Carpet company

in Istanbul, who produces carpets under

Seroni brand and was installed in their factories

in 2016.

May 2017


135

One of the advantages of Swell Soft machinery

over other similar brands is that it is has a patented

drum system that process the material

by linearly moving in completely open position.

Besides, it can be operated after dyeing stage

either from wet to dry, or from dry to dry in

steamy chambers.

Since there is no fabric-to-fabric friction during

process breakage, abrasion, nonhomogen shining

and wastage are completely prevented. At

the end of the process important increases are

seen as softness, having body, free of dust and

fibers, enlivening colors, abrasion resistance,

etc.

Machines cover lesser space, uses lesser energy,

has lower noise, easy to operate and are environmental

friendly. Swell Soft machinery can

be manufactured for the production of fabrics

up to the 5 meters wide.

The company continues its research and development

studies incessantly, and a new versions

of the machine is being developed in cooperation

with one of the leading textile companies in

Turkey. This project is also been supported by

the funds provided by Tubitak, the technologic

research authority in Turkey.


136 HTE

PROFILE

Karmat

prints for textile

manufacturers…

Operating in the sample cart works KARMAT has

provided service with its experience of over two decades.

Serving in the field of hanger and printing pressas Karmat

has attached importance on quality and to improve itself

with work of R&D since the day of establishment. Karmat

continuously raises its bar with the help of technology by

adding its experience of work. We conducted an exclusive

interview with Sedat Taş, proprietor of the company.

Will you inform us about the history of your firm?

Having 20 years of experience in the printing industry

Karmat was established in 2005 to produce printing and

sample carts works for the textile industry. By improving

its operations continuously, the company has become a

dependable business partner to deliver works in shorter

lead times with its continuous investments and studies.

Our company has been proven both its production quality,

shorter delivery times, and with investments in new

machinery.

What kinds of products does your company

produce and what is your production capacity?

We mainly produce sample sets and printing works for textile

companies. Our works can be grouped in three main

categories, each has several sub-sections.

In sample set category, are offset printed, fabric or leather

bound, hard back or book form. We can produce 2500

book for and 80 to 100 thousand hardback sample cards

monthly.

In printing section every type of materials are made, including

printed papers, magazines, brochures, catalogues,

card-visits, and photographs.

In fabric section, fabric samples sent us by our customers

they are combined as a presentation material to be used

in shops and in fairs. We can handle about 100 thousand

sample sets and 2 thousand catalogues monthly.

May 2017


137

Participation in international fairs?

As Karma, we have regularly been participating in

Heimtextil Frankfurt and Evteks Istanbul fairs, besides,

we have been visiting other international fairs to get info

about the markets and products in the world. Some of the

fairs we visit are, Proposte Como Italy, Heimtextil Moscow

Russia, Design Living Tendency Kiev Ukraine.

What are your targets for 2017?

Will you provide info about your production

facility?

We serve to our customers with our 40 expert staff who

works in our 2500 sqm factory based on four floors.

Having a large machine inventory, we can do all works

from A to Z.

What are your current export markets and target

markets?

As Karmat, our products are exported to about 50 countries.

Main markets for exports are Russia, Germany,

Denmark, Portugal, France, Italy, Holland, Ukraine, Austria,

Poland and Middle East countries.

In a period that the markets and economies are changing

deeply, we want to expand our customer portfolio both in

domestic and international markets. We will compete with

us, not with our rivals.

Any additional comments?

Thanks to the international customs agreement we will

be able to import fabrics from foreign countries without

paying custom duties. That means more business for us.

Some of our customers have been splitting their works between

us and other suppliers in their countries to reduce

taxes. We hope that authorities may behave more favorably

to ease our relations with our customers in abroad.

Our target markets are the USA and Australia.

What do you do for customer satisfaction?

We do not comprise on quality and it is our corporate policy

to deliver the best service in the shortest time. We even

try to shorten our present lead time to make our customer

more happier. We listen to our customers closely; they encourage

us for refreshment. We are active also in fairs and

customer visits to share our views, opinion and products.


142 HTE

Guven

Celık

Machinery,

a brand for

trust!

PROFILE

Guven Celik Machine company has been producing

special machinery for fabric inspection, packaging, transporting

and sorting systems and specially design machines

for about three decades. Recently we made an interview

with Ahmet Kartoglu, of Guven Celik Machine, excerpts are

below:

On brief history of the company

When we look back to our 30 years of past we saw that we

have made thousands of machinery for thousands of our

customers, including the machinery for textile, packaging

and other industries for transport and sorting needs. This

is table we are proud of our achievement. We are working

nonstop with the excitement and enthusiasm of the first

day in order to carry this honour to the future. During this

period, the quality, functions, and productivity of our machinery

have been developed in line with technologic progress

in the world. The name of Guven Celik Machine has

become a valuable and prestigious name in world markets.

What machineries are there on your product line?

• Packaging Machines ( Fabrics, Carpets, Paper, Nonwoven,

Artifical leather, Pvc, etc.)

• Moving and Sorting Systems (Solutions with Conveyors,

via Robot Conveyance, with Barcode, Follow-p and Sorting

with RFID)

• Fabric Inspection and Rolling Machines

• Sample Cutting Machines

• Palletizing machines ( Fabric Cleaning and Pallete Laying

Machines Suitable for Knitting as well as Woven Fabrics)

May 2017


143

Would you furnish us with info about your

production facility?

Our headoffice is in Basaksehir, Istanbul, where

all office works have been carried out. We have a

factory in Usak, on 2,500 sqm land and that will

be enlarged to 5 thousand sqm soon to expand

our production capacity and customer base. In

Usak, we have a geographical advantage for both

domestic and export markets and are able to

transport our manufacture to Izmir port easily for

exports.

• Stockpiling and Loading Systems,

• Automation Systems,

• Special Solutions.

As the names of our machinery implies, our product portfolio

is composed of solutions, machinery and systems all

aimed to reduce labor, to make production automatic with

smart systems, to prevent chaos, to improve systematic

processes and better control of production processes. They

are all made after detaily works of research and development

in automation, software and technical fields.


144 HTE

PROFILE

What do you want to say about

your targets for exports?

We export them to four corners of the

world, from Argentine, to Pakistan. We

got this position thanks to our customers

who are trusted us to our products

for thirty years, as mentioned in our company

name. (In Turkish Guven means

trust.) We have representatives in many

countries. We are trying to improve our

business and our export activities and to

enter more markets to increase our sales.

Countries in Central and South America

are our major targets for this year.

May 2017


145

What would you say on your customer satisfaction

policy?

We all know that customer satisfaction is the key element of

trade and business. When you did not satisfy them, you lost

them. So, we do our best to satisfy them completely from

the first stage of contact to sales and to customer services.

We use the best parts and inputs for quality manufacturing

and are keen on protecting our image based on customer

trust.

Do you participate in international fairs? What is

the importance of fairs for your business?

We have been participating in ITMA fair regularly since 1999,

an important fair for textile industries. Besides, we participated

in several textile fairs held in Pakistan, Germany,

Mexico, Morocco, Egypt, Indonesia and Brazil. In this era,

fairs are important events for getting opportunities to introduce

your company, to find new customers and representatives

to develop better solutions for your buyers.

What are your targets for 2017?

We think there is a lot of work to do and many projects we

should carry out not only in Middle East and Far East countries

but also in Europe. We know that technical textiles and

textiles still exist in European countries and we see there

are some serious references formed in the Netherlands,

Poland and some other countries when we look at our last

6-7 years sales.Similarly, we aim to maintain our existence

as a strong player providing customer-special solutions in

Europe.Among teh target countries, include some countries

in Central and South America. We aim to find new customers

who will increase our awareness in the region and

contribute to our exports by cooperating with strong and

dynamic representative compaines here.


146 HTE

PROFILE

Tanka Machinery supplies

textile rolls to leading textile

manufacturers

Please inform us about your company’s history

As a leading supplier of textile rolls and having

modern electrical machine inventory Tanka Makina

Company produces several product lines for the needs

of textile industries at home and abroad. We made an

interview with Mr. Doğan Tanka, proprietor of the company.

Tanka Machinery company was established by late

Emrullah Tanka in Istanbul as a small workshop in 1948.

Emphasizing on quality since its foundation and by working

hard the company has become a well-known company

in pig metal and aluminum foundry businesses. In

the 1960’s the founders have decided to focus on aluminum

foundry works and have become highly successful.

Presently, having modern electrical machine inventory

produces several product lines for the needs of textile

industries both in the country and in abroad as a leading

supplier of textile rolls.

May 2017


147

How large is your production capacity and your

product line?

We are able to produce every size of rolls either be they at

standard sizes or on special orders.

Will you give us information about your factory?

Our factory is an integrated one. Materials that come to our

factory are processed in most up-to-date CNC machinery

and delivered to our customers that are ready to be used

immediately.

What is your target markets and export activities?

Several countries are on our list for exports, including

the USA, EU, South American countries, Pakistan, Iran,

Indonesia, Israel, Egypt and Ethiopia. We are striving hard

to expand our market coverage.

Our customers are able to get the best and the most balanced

offering from our company as both quality and price.

Fast delivery and communication, the best quality, delivery

on time and flawless after sales and customer services are

our priorities.

Will you inform us about your activities in fairs

and exhibition?

Our firm is keen on participating every fair, in the country

and in abroad, that our customers in textile industry.

Among them are, ITM-Istanbul and ITMA, the major events.

Fairs are important part of promotional activities of the

companies. We finds several opportunities to introduce and

exhibit our products, their quality and services we provided

in such a short period of time. During fairs we can contact

so many buyers and prospects in a few days.

What is your target for 2017?

We especially want to have more distributors and representatives

in export markets. We planned some new openings

this year.

Do you have any point to talk about?

Unfortunately, there are some rivals in the market that engage

cut-throat competition by cutting their both prices and

lowering their qualities. In contrast they have to adapt their

activities to the changing developments in the global markets.

If they do not behave consciously they may harm to

their brands. They have to change their mind and cure their

production myopias.


148 HTE

PROFILE

SPGPrints demonstrates

quality of its rotary screen

technology for wallcovering

at Heimtextil 2017

During Heimtextil 2017, SPGPrints along with a number

of materials and chemicals suppliers, joined with the

wallpaper design studio M-Design (Beverungen, Germany)

to present a calendar showing the creative design possibilities

achievable by the latest printing technologies. ‘Wall

Decoration Journey through the Ages’ includes a variety

of traditional and modern designs reproduced with modal

and glue printing, rotary screen and embossing processes.

SPGPrints contributed to this project by showing how its

rotary screen printing technology remains an essential process

for producing relief effects, especially for wallcovering.

The company offers tailored solutions for every stage

in the rotary screen workflow, including complete printing

lines, such as the PD5 hybrid printing line, seamless nickel

rotary screens, and direct screen laser engraving and exposing

systems. Particular technology contributions to the

Calendar were SPGPrints’ seamless nickel rotary screens,

imaged by the company’s laser engraving systems.

SpecialScreen® screen programme unlocks

creative potential

For wallcovering, SPGPrints’ SpecialScreen® seamless nickel

rotary screens combine a high mesh-count with a large

hole size, enabling fine and detailed printing with large paste

particles, without risk of blockage. Samples in the Calendar

showed how the SpecialScreen excelled at reproducing

May 2017


149

smooth tonal gradations, fine outline printing, as well

as puff, 3D tactile, glitter and reflective effects that

offer enhanced sensual appeal. Highlights in the range

include the 100SP/ 40% and 130SP/ 33% customised

screens for water-based paste. These screens can

create significant 3D designs. Several types of 100SP

screens were used to produce the ‘Cave Art’ sample in

the Calendar. For halftone printing, the 250SP screen

achieves a raster of up to 60 l/cm. It is ideal for fine

detail printing as well as multiple colour runs that use

special effects like metallic gold and silver or Iriodine

for a high-lustre finish. A perfect example of the image

sharpness and homogeneous pigment gradation

achieved by the SpecialScreen can be seen in the ‘City

Flair’ sample in the Calendar.

bestLEN 741X laser engraver

Prepress performance is an essential factor that determines

the quality of the the printed result. For

30 years, SPGPrints has pioneered the development

of laser engraving systems for imaging textile rotary

screens. The result is a pre-print technology that offers

unbeatable quality, productivity, operational cost and

sustainability, compared with alternative processes.

The company has developed and delivered over 400

engraving systems globally for textile applications.

Direct laser engraving is a single-step dry process: simply

engrave the desired design and print. This eliminates

costly consumables such as film, ink or chemicals,

and time-consuming processes like exposing and

washing. With minimal process steps, the chance of

human error is greatly reduced. For wallcover applications,

SPGPrints’ bestLEN 741X represents the ultimate

in laser engraving performance. Equipped with

state-of-the-art Best Image software and automatic laser

power calibration, bestLEN achieves unprecedented

levels of repeatable

quality and efficiency.

With top resolutions

of 2540dpi, it is ideal

for perfect halftones;

engraving cycles are

complete in only

30 minutes. Two

laser engravers

are available:

bestLEN 7412

accommodates

screens up to

2.1m in length;

bestLEN 7413 is

suitable for all screens

up to 3.5m.


152 HTE

PROFILE

Armes

Home offers

lovely home

textile

products

Famous for its Armes

Home brand name, Özgür

Çeyiz produces a wide

range of products including

embroidered bed sets,

pique sets, bride sets and

bed covers in home textile

branch.

May 2017


153


154 HTE

PROFILE

EEstablished in 1985, Armes Home, a Bursabased

company is a respectful company operating

in the home textile sector. Ozgur Ozdemir, Chairman

of the board, Armes Home dowry products company,

introduced his company and its activities.

On the history of Armes Home company

Our business, Ozgur Ceyiz, was a small shop, a retailer-producer

of dowry products in Inegol market

district in Bursa, founded by Ibrahim and Semra

Ozdemir in 1985. The foundation of business actually

was started when she began to produce handmade

embroideries for dowry textiles at her young

age. Since then for 28 years both Semra and Ibrahim

Ozdemir have been producing with the same enthusiasm

and dedication they felt at their first day in

business.

The company has produced for other sellers between

1985 and 2010. In 2010 they took a radical

decision to produce under their own brand name,

“Armes Home”. Then the second generation of the

family entered the scene as part of the company who

look for a future full of hope and success.

On products and production capacities

We make embroidered bed sets, pique sets, bride

sets, and bed covers in home textile branch. We can

produce over 200 hundred thousands sets in our facilities

that is equipped with automated machinery

operated by professional staff. Since we are self-sufficient,

we have an advantage for provided quality

products on time.

May 2017


155

On production facility

Our factory on Visne road in Bursa has 2,000 sqm

of closed area. Fabrics enter in factory and out as

packaged items.

On export markets and target markets

Presently we export our products to markets in

Europe, North Africa, Arabian Peninsula and Middle

East. Our target markets are North and South America

and the Far East.

On customer satisfaction

Despite some sales and production problems in textile

markets, our company keeps its growth successfully.

We are aware of the importance of customer

satisfaction. Trust of our customers comes from our

integrated efforts to adapt our offers to the needs

and desires of buyers, our prudence, productivity,

quality, economic prices, timely delivery and our respect

to our customers.

On fairs, targets for 2015 and general comments

We participate in or visit to fairs and exhibition held

in the country and abroad. They are all valuable activities

to expand our vision and to find new markets

and customer segments. In 2015 we will watch developments

in the markets and increase our capacity

and markets we have been in. We aimed to get more

share in the market by expanding our product portfolio.


156 HTE

PROFILE

Monna

Lisa Evo

Tre textile

digital

printer

active in

Italy and

abroad

Monna Lisa Evo Tre - the

new model in the Monna Lisa

series - is now in production as

installations take place in various

markets. This textile digital printer

is the result of a collaboration

between Epson, For.Tex and F.lli

Robustelli - now part of a single

group

Milan - Epson, a pioneer in digital textile

printing technology, FOR.TEX and F.lli Robustelli,

which now belong to the Group, announce that the

revolutionary Monna Lisa Evo Tre has been chosen

by leading printing companies in Italy and abroad.

This new digital textile printer is dedicated to a rapidly

growing market. After the 2015 digital textile

printing market milestone, it has been predicted that

the industry will see annual increases of 17 per cent

until 2019.

Monna Lisa Evo Tre is a further step in the remarkable

evolution of printing technologies in the textile

sector. A single solution to meet the varied market

quality and production needs. Designed by the engineering

company F.lli Robustelli, the Monna Lisa

Evo Tre features innovative and exclusive Epson

PrecisionCore proprietary printing technology. Its

flexibility provides unprecedented higher productivity

quality and reliability features that make the new

printer one of the most versatile digital textile printers

on the market. One of the most important qualities

of the new Monna Lisa is its flexibility. It provides users

with a single printer to meet a variety of different

production needs. It can print on any type of fabric

from the most basic to the most complex designs with

the highest quality, perfect speed and repeatability.

May 2017


ink supply from the more compact print engine,

resulting in a higher density of the print nozzles.

Combined with high precision nozzles and ink

channels, the TFP print heads apply nearly perfect

round drops on substrates with maximum

accuracy. The technology of the PrecisionCore

print heads is the result of the material science

and MEMS systems manufacturing technology

knowledge developed by the company to enhance

TFP’s success.

157

Monna Lisa Evo Tre Key Points

This means

a drastically

reduced production

time

and in-line

sampling with

production.

These are

crucial to satisfy a demanding market, which is constantly

looking for innovation, from the high-fashion

sector to the entire textile and clothing sector.

These unique characteristics have made the Monna

Lisa the best solution for all printing suppliers working

with the best-known fashion, fast fashion and

high fashion brands.

Monna Lisa Evo Tre is the heart of a high-tech Total

Solution a complete and seamlessly integrated

system that sees the three companies working together

to offer maximum guarantees and assistance

throughout the production cycle. This means that

there is a single supplier for all components: the

print head, inks, before and after treatment chemical

agents, and engineering support. This was shown

by the recent launch of the new R&D centers, based

in the Como area the Digital Textile Valley. This

region is a worldwide area of excellence and a reference

for quality textile printing.

Epson proprietary printing technology

PrecisionCore makes the difference

The heart of Epson PrecisionCore technology is the

latest generation printing chip, the Micro Thin Film

Piezo (MicroTFP) designed to offer customers the

highest performance and value. The development of

micron thick piezo-electric crystals, which are a hundredth

of a human hair thick, allowed the maximum

•Epson PrecisionCore printing technology is the

latest evolution of Epson’s Micro Piezo proprietary

printing technology. The latest generation

MicroTFP print chip combines quality, accuracy

and speed.

•Integration of the innovative PrecisionCore

MicroTFP printhead which, thanks to the extremely

thin (micron thick) piezo-electric element, is

uniquely efficient and resulting in high productivity

combined with high print quality.

•Ink conservation: the exclusive vacuum-packed

and degassed ink management system is designed

to obtain the maximum efficiency and ensure

that less ink is wasted.

•Doubled productivity up to 650 m2/h thanks to

the PrecisionCore MicroTFP printhead.

•Number of colors: up to 12.

•Genesta inks: the water-based inks developed by

Epson in collaboration with FOR.TEX are created

to allow precision and fastness in fabric prints.

Genesta inks - acid, reactive, disperse and pigment

enable to obtain the highest quality on

any type of fabric.

The three companies have been cooperating

for more than 15 years combining their expertise

and skills to offer the market a total solution

for digital textile printing in the industrial sector.

Thanks to this collaboration, the first Monna Lisa

was launched in 2003, giving the textile market

the digital tool necessary to jump from a pioneering,

sampling phase to a reliable industrial production.

Over the years, Monna Lisa has evolved.

From the first launch of the Monna Lisa Evo in

2011, the latest model, the Monna Lisa Evo Tre

marks a further step in the remarkable evolution

of industrial textile printing technologies.


158 HTE

PROFILE

Bilge Home Textile

stands for bed,

bath and kitchen

products

The company

offers a wide

variety of

home textiles

but it has

more in

bed, bath

and kitchen

textiles.

It was formerly a domestic company but especially after

the disperse of the USSR, Bilge started to export products

to the CIS countries, Russian Federation and Ukraine regions

and has established a recognized brand name in

those markets. We asked the success story of the company

to Ahmet Bilge.

What is the brief history of your firm?

Our company Bilge Textile has been active in domestic

market since its foundation in 1976. Since after the

breakaway of Soviets in 1993, we have been keeping our

commercial relations with our customers in CIS countries,

Russia and Ukraine. In 2010 we established a firm, Karna,

in Moscow through which we offer our products and services

in these countries.

May 2017


159

What are your product varieties?

We produce a wide range of home textile products including

towels, textiles for kitchen, bed covers, bed linens,

pillows, quilts and table covers.

Will you inform us about your export markets

and targets?

We mainly sell to Russian market, besides, in others,

Ukraine, Kazakhstan, Belarus. There are other target

markets. We study the marketing opportunities in South

Africa and in Iran.

What about your customer satisfaction policy?

Do you have any additional points to mention?

Turkey has a powerful position in home textile markets in

the world, however, it is not enough to be a supplier for

brands and other companies operating on lower profits. We

have to sell our products with our own brands, not of others.

70 percent of our production is now sold under our

brand name and we are so happy about this.

We pay great attention on this matter. It is a must to

satisfy the customers. We know that we do not sell only

products we also offer services besides. This is an important

issue.

Do you have any activity in fairs held in abroad?

We have been participating in Heimtex Russia for six

years without break. We will be in Central Asian Fair in

Kazakhstan and HomeDeco fair in Ukraine in 2017.

What do you want to say about targets for

2017?

Following a period of three years which was full of problems,

we are hopeful about 2017. The early signals

seem promising. We want to increase our market share

in the countries we are already in by 50 % by producing

qualified products and selling them with right strategies.


160 HTE

PROFILE

Redman Turkey, from

imports to manufacturing

of metallic and flexible

wires

First representing Redman USA in Turkey under the

roof of Dörtaral Inc. for 40 years to import and market in

Turkey, the company started to manufacture the same products

in collaboration with Redman Card Co. 90% made in

Turkey. We asked the story to K. Cemal Aral of the company.

Will you inform us about short history of your

firm?

We have been representing Redman Card Co, a producer of

metallic and flexible wires for 40 years as Dortaral company,

a family import business. We have always been considering

producing these products in Turkey, instead of importing

them. The American company has been operating since

1933 and when they want to move their production to China

we persuade them to come to Istanbul. In 2005 we started

to produce several types of wires in our factory in Istanbul,

as small partner of Redman. At present, these products are

produced in Turkey under Redman USA brand.

What products do you have in your portfolio and

how large is your production capacity?

Chardon wires are our major products that are complementary

and strategic part of Chardon machinery that put effects

on fabrics. Besides, we have other product groups including

cleaning and finishing brushes, fabric transport and powdering

wires, cleaning combs for wool and cotton fibers for

the textile industry. We have other products used in several

industries such as pig brushes used in the cleaning of oil

pipelines, transport wires used in the movement of pistachio

during processing.

The factory is active in two shifts in order to keep delivery

times at minimum. Our annual production capacity is about

1.2 million meters. In order to shorten delivery times, we

consider investing more for 1.5 million meters of production.

May 2017


161

Will you brief us about production facility?

Weaving, sharpening, cutting of Chardon wires are sensitive

operations that covers so much details. All of the operations,

including cutting of steel wires, felts, rubbers, background

fabrics, sharpening stones are delicately carried out

successfully to answer the needs of our customers in terms

of size and the adaptation of their production machinery.

Quality is our major priority so our customers are completely

satisfied about the harmony and the quality of our products.

Machinery in our factory are imported, especially setting

(weaving) machinery, from Redman America, James

Holdworth UK, and from Holland. We are able to produce

about 40 product variety.

Chardon are sharpened according to the desired effect to

be made on fabrics after they are woven. Sharpening is one

of the important factors determines the performance of

wires. Our special and unique process of sharpening is carried

out on unique machinery patented by Redman that no

other producer has. Besides, Kemal Bahardir, our technical

manager and his team have built new sharpening machinery

to expand our ability.

Raw materials needed for manufacturing are not available in

Turkey. Only some cotton and glue laminated products that

we use as background material are produced by domestic

companies. Steel wires are imported from Bekaert Belgium

and floors from Gomitex Belgium companies.

Will you inform us about your present export

countries and target markets?

We are proud to produce these products and export them

and we spare no effort to maintain our position. Since our

establishment we exported our products to following countries,

Korea, Vietnam, Taiwan, China, America, Portugal,

Poland, Italy, Russia, India, Argentina, Egypt, Germany,

Indonesia, Moldavia, Pakistan, South Africa, Thailand,

Uzbekistan, Turkmenistan, Nepal.

Our target is to maintain our sales in present markets and

expand our market share. We supply both to end users and

machine manufacturers. We have a stronghold in Asian markets.

Our office in Singapore serves our customers directly

and solves their problems on the premises. Our objective is

to settle more in Chinese market. Chinese sell their goods

to the world, we sell to Chinese. We are proud of this.


162 HTE

PROFILE

How is your customer satisfaction policy?

For years we have been supplying Chardon wires to major

firms in textile industry in Turkey. Thanks to their interest,

support and belief in our products we both grow and extend

our operations. We work hard to deserve these appreciations

of our customers and to more for them. Foreign buyers

are more open to new developments. It is important for

us to develop new varieties and support our customers in

these topics. Our firm is at the leading position especially

in developing new products for Chardon presses of technological

fabrics. It is our policy to follow the principles to

identify, analyze, develop and grow with our customers.

Do you participate in international fairs? Will you

inform us about the importance of fairs in your

industry?

Yes, we think that fairs are certainly valuable for us. We participate

in the fairs in Korea, Vietnam, India and China with

our special booth. It is highly valuable to have contacts with

our customers in farther regions of the world during fair

event where we exhibit our products and get their responses

immediately. We participate in ITMA fairs held biannually

in Asia and at every fourth year in Europe.

Do you have targets for the year 2017?

We want to complete our capacity expansion investments

in 2017 for being more innovative and more powerful producer

and to start coming year with a new energy. Our second

target is to be a trendsetter in the most important fair

of Spain that will be held in 2019 and exhibit our products

to our customers.

Is there any other point that you want to add

about your industry and your activities?

We are operating in a fast changing and developing industry.

Consumers are demanding new things from us and fabric

producers have to meet their demands. We also, being on

the side of our customers, have to develop new solutions

for the changing needs of fabric producers as a solution

partner.

May 2017


164 HTE

EVENTS

MoOD &

Indigo 2017:

not to be

missed!

MoOD 2017:

embracing

commercial

transactions

& face-to-face

contacts in

“boutique”

concept.

May 2017


165


166 HTE

EVENTS

İndigo

Brussels

2017

appears

to be a

success!

The team of MoOD well maintains

and even develops further enthusiasm

and excitement for this prestigious

European show. Patrick

Geysels, general manager of the

show, briefed the story and what

they have in store for the approaching

edition. Geysels, along with

their trend and design interpreters

Nick and Jennifer outlined their

challenge recently in Como town of

Italy.

The MoOD team explained that

their event remains the essential

show for original design in upholstery,

window and wall coverings

for the residential and contract

market. “There’s a clear focus on

the buyer’s experience, embracing

the all-important commercial transactions

as well as the opportunity to

have face-to-face contacts, thanks

to the “boutique” concept which

was introduced during the last edition,”

Geysels explained.

May 2017


167


168 HTE

EVENTS

“MoOD remains the essential show

for original design in upholstery,

window and wall coverings for the

residential and contract market.

There’s a clear focus on the buyer’s

experience, embracing the all-important

commercial transactions

as well as the opportunity to have

face-to-face contacts, thanks to the

“boutique” concept which was introduced

during the last edition.

“For the next edition of MoOD the

sheds 1, 2 and 3 of the Tour & Taxis

building will be maintained since the

number of exhibitors of the last edition

will most certainly be reached

or even exceeded.

“MoOD has a clearly European focus:

80% of the MoOD visitors are

European citizens and all the selected

exhibitors are presenting collections

with focus on the European

market. 12 countries will be represented

at MoOD: the Belgian delegation

will have the lead, followed by

a strong Turkish delegation and 10

other countries.

May 2017


169


170 HTE

EVENTS

6 exhibitors, who used to attend before

2016, have now found their way

back to the show. Amongst them

the Chinese company Zhong Wang:

The company is focusing for the first

time on the European market with

a brand new European styled collection

from the hands of a Belgian

designer.

“MoOD is also welcoming the new

Spanish exhibitor Fernando Cerdá &

Hijos:

The company was established in

1951, and is since 1995 commercializing

the Cerdalon brand. The

company, active in both outdoor and

indoor upholstery, will be presenting

its indoor upholstery collection exclusively

at MoOD.

Indigo Brussels 2017 appears to

be a success!

“With almost 90 exhibitors who have

already confirmed their participation

at Indigo Brussels Home Edition, our

September edition is almost fully

booked (99%)!

“At Indigo Brussels we welcome a

very international audience, with exhibitors

coming from 17 countries

worldwide. The UK, France and Italy

are the most represented countries.

May 2017


171


172 HTE

EVENTS

15% of our exhibitors come from

outside of Europe with a strong focus

on East Asia and the US.

“8 studios who took a leap year in

2016 are now more than ever convinced

that Indigo Brussels can not

be missed and are joining us again in

September! We are also very excited

to give the opportunity to 6 new studios

to discover Indigo Brussels for

the very first time. Both European

studios as a studio from Brazil and

the US will give Indigo a first try in

2017!

• EM Design (DE)

• Bella Parizjeva (BE)

• Jane Dixon (US)

• Studio Hilla (FI)

• Bitte Stenstrom (SE)

• Estudio Prius (BR)”

May 2017


173


174 HTE

EVENTS

DOMOTEX asia/

CHINAFLOOR

concluded

stronger than ever

May 2017


175

DOMOTEX asia/CHINAFLOOR, the leading

flooring tradeshow in Asia-Pacific,

opened its doors to visitors and exhibitors

from all around the world during March

21-23, 2017 at the Shanghai New Exhibition

Centre. 1,364 exhibitors from 40 different

countries, among which 313 were international,

exhibited both traditional and innovative

flooring products in an extended gross area

of 145,000sqm spread throughout 13 halls.

Ten countries, namely Afghanistan, Belgium,

Croatia, France, Germany, India, Iran, Turkey,

The Netherlands and USA were also represented

through country pavilions. The total number

of visitors increased by 8.2 % from the

previous edition and reached 54,529 visitors,

among which 12,812 were international flooring

professionals.

“Again DOMOTEX asia/CHINAFLOOR confirmed

its leading position in Asia-Pacific. In

particular, the huge variety of domestic and international

brands proved the profound commitment

of the flooring industry “, said Ms.

Susanne Klaproth, Global Director DOMOTEX

at Deutsche Messe, one of the organizers of

the show. “We received a very positive feedback

from our exhibitors who appreciate the

high quality of the visitors. This motivates us

to keep on targeting the best buyers of carpets

and floor coverings from China and Asia-

Pacific. “


176 HTE

EVENTS

The InnovAction Flooring program once again gave

DOMOTEX asia/CHINAFLOOR 2017 exhibitors the opportunity

to showcase their newest products to the audience

before and during the exhibition. More than 500 new products

were launched on the show’s dedicated online platform

by over 400 exhibitors. Visitors voted online and

onsite for their favorite innovative products choosing the

Top 10 from wood, carpet and resilient sectors. The companies

that received an award under the category 2017

Top 10 New Products were: ERE FLOORING, FUYU WOVEN,

FUXING CARPET, PROPARQ, HOMEDEC WEIYA CARPET,

INNOMASTER HOME, JIALI CARPET, KINGDOM PLASTICS,

TAISHAN ARTIFICIAL TURF INDUSTRY, and YINGTAIHONGYE

HOME DECORATION. Onsite, visitors had a chance to preview

and experience a selection of 50 new products displayed

in 2 dedicated InnovAction Centers.

cadex, the international hub for connecting, learning and

doing business in the design and architecture industry was

held for the second year concurrently to DOMOTEX asia/

CHINAFLOOR. cadex hosted three days of conferences,

networking, interactive events, creative displays, and much

more.

For the first time, DOMOTEX asia/CHINAFLOOR in collaboration

with COVER magazine successfully hosted “Luxury

Brands”, a contemporary high-end handmade design carpet

showcase in the heart of hall W5. Luxury Brands consisted

of an exclusive display area which featured a curated selection

of high-end hand-made carpets from some of the top

international rug brands, namely: Amadi Carpets, Ariana

Rugs, Art Resources, Ayka Design, Creative Matters, Hossein

Rezvani, Knots Rugs, New Moon, Rug Star, Samad, Tissage,

Wool & Silk Rugs and Zollanvari. The Luxury Brands show-

May 2017


177

case was met with great enthusiasm and interest by the

visiting audience, showing a clear trend setting in the Asian

market for the handmade carpet sector.

The exhibition’s halls were flooded by visitors from China,

Asia-Pacific and other regions of the world, who came to

discover new trends, technologies and innovations and

took part in 33 conferences, events and seminars around

flooring practices, applications and modern day challenges,

presented by world-renowned flooring experts, professionals

and designers. Events like the “ALL IN ONE Home

Decoration Industry and Wooden Products Development

Summit” and the “Bamboo Flooring and Outdoor Decking

Matchmaking” attracted a plethora of both domestic and international

flooring visitors, while cadex conferences such

as the “Luxury Boutique Hotel Design” and “Smart Home

were fully packed with architecture and interior design professionals.

Another feature that continued its successful route following

its 2016 launch was the US Distributor Delegation that

brought together 10 flooring professionals from some of

the biggest flooring distributing companies in the US for a

China Factory Tour before the exhibition and onsite B2B

match making with selected exhibitors during DOMOTEX

asia/CHINAFLOOR. “The breadth of products at the exhibition

was simply incredible. It is something that any executive

who deals with Asian manufacturing should experience.

I would definitely say the trip provided me with

extra knowledge that will prove crucial for future dealings.”

said Chuck Greene, hardwood product manager at Apollo

Distributing.

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