7 Tips for using Instagram for business

7 Tips for Using Instagram for Business
Instagram is one of the strongest social media channels for highlighting
collaborators and sharing customer success stories. Even if you don’t
ocially partner with a non-prot organisation, you can give to charity or
fundraise a couple of times a year. It’s all good as long as the cause aligns
with your brand values and mission.
Another technique involves use ‘shout-outs’. An unpaid shout-out is when
you partner with another brand that has roughly the same number of
followers as you, to promote each other to your audiences and benet
from increased exposure.
The paid shout-out is for those with a bigger budget. This involves paying a
brand (or inuencer) with a much larger following to promote your product
or service. This is a great way to gain a large number of new followers
quickly,
providing that you create a strong call to action.
6. Build Anticipation
Keeping your customers interested is an essential part of any eective
marketing campaign. Reward your loyal followers with exclusive content.
Let them be the rst to know about new products, services or events.
Create teaser photos that satisfy curiosity, build anticipation for your new
releases, oce openings or stores. This kind of preview makes your
Instagram followers feel special and keeps them coming back for more
insider information.
7. Analyze your success and build on it
Without taking a step back and analyzing what worked and didn’t,
marketing becomes a guessing game. The truth is, you can read all the
articles in the world about the best practises and publishing times, but you
will only nd out what works for your business through testing and
measuring results.
7 Tips for Using Instagram for Business