Facilitator Guide 2017 FINAL
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Brotherhood Session: Start With Why<br />
Day One: 7:00-8:00pm<br />
Objectives<br />
• Introduce the concept of “Starting with Why”<br />
• Develop participant connection to the concept and the connections that exist for the fraternal<br />
experience.<br />
20/20 Starting With Why<br />
We are going to start this session with a video. It is one of the most popular Ted Talks that have<br />
ever been recorded and it will get us started in talking about the concept that will form the<br />
backbone of our experience at Sapphire.<br />
As you watch, begin to think about the connections you can make to your chapter, Phi Mu Delta,<br />
and the rest of our time at Sapphire.<br />
Show Start With Why. Running time: 18 minutes. Transcript is included on Workbook pages 5-8.<br />
20/40 Understanding the Concept<br />
15/55 The Golden Circle<br />
• Was anyone familiar with this concept prior to watching this video?<br />
• What are your reactions to this video and concept?<br />
• How are we inspired to action?<br />
• Where does inspiration come from?<br />
• What is the difference between a leader and someone who leads? What do we want to<br />
be? (someone / organization that leads) Why?<br />
• How do we get to that point?<br />
The Golden Circle is am important concept for us not just a Sapphire, but throughout Phi Mu<br />
Delta. Let’s further examine the concept.<br />
Why<br />
How<br />
What<br />
WB<br />
page 11<br />
The What, the outer circle is our product. It is the things that we create as an organization. It is<br />
the things that we do that should back up what we believe.<br />
The How is the manner is which we achieve our product and outcomes. The How is the route to<br />
achieve the Why. The How makes the Why tangible<br />
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