Janoschka magazine_Linked_V2_2017

issue #2 © l i n k e d 25
lots of variations:
special packaging
for food specialities
Snacks, such as lollies, crackers and other treats are
the sales boosters in the pet food departments. They
complement the original limited choice of wet or dry
food. Special types of food are continually enlarging
the segment: different food is available both for puppies
and kittens and for elderly four-legged friends.
While discerning food specialities take into consideration
the health of the animal, the special features of
others ensure healthy teeth, a shiny coat or supple
joints. Extras inspired by the finest cuisine, such as a
variety of superfood toppings - chia seeds, algae and
berries - are completely in line with current trends.
Innovative packaging also takes this development
into account. It offers a multitude of variations, from
the individually packaged single meals, easy-to-open
and resealable bags, to portable “to go” containers.
Boxes for dog treats look like chocolate boxes, while
the shape and design of both dog biscuits and their
packaging are evocative of those for our biscuits.
Using the most varied of materials, packaging manufacturers
deal with the consistency of every conceivable
food, without ever losing sight of user convenience.
This often presents them with considerable
challenges. A highly competitive market calls for the
brand identity to be presented consistently whether on
huge 15 kg bags or on small individual portions, and
regardless of whether the packaging is made of a synthetic
material, paper or foil.
Above all however, comprehensive repro know-how
and experience are of invaluable importance for thermoforming.
Janoschka´s expertise helps its clients with
the challenging process of reproducing the design
faithfully on the packaging.
“First, the design is printed on the flat material of the
thermoform mould and only then is it formed into the
desired shape,” explains Rainer Geiger, Managing
Director of Janoschka Deutschland. “Corners, depressions,
rims – all these three-dimensional shaping elements
shift and distort the two-dimensional printed
image. Step by step and in close consultation with our
clients, we work together with the printing company to
achieve the perfect result. Success is precision work.”
With the indispensable know-how of Janoschka´s
experts, lines are straight, writing is legible, colour
gradations are just as stipulated by the artwork – and
cats and dogs keep their shape.
As owners value the nutrition of their four-legged
friends just, or almost, as highly as their own, the differences
between food for pets and food for humans
are becoming smaller and smaller. A good packaging
design and maximum functionality have made an impact
on the image at food retailers and this has established
itself as the standard for pet food shelves – we
are looking forward to the next instalment of this
story.
Aluminium foil is often used for high-quality wet food
due to its extraordinary barrier protection functions. In
the premium segment, individually packaged, portionsized
containers in an elegant design emphasise the
quality. These aluminium containers are manufactured
using thermoforming. The engraver has to ensure
that a good printing result with clear contour definition
is achieved on the low-absorption surface of this
substrate.
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