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AFFILIATE AUTHORITY<br />
But this might also have left you wondering why it is that someone would<br />
put their products up for sale this way and why they'd offer to give you most<br />
of the profit. What's in it for the product developer? Understanding this can<br />
help you to better understand how the whole system works and to make<br />
even better use of it.<br />
So basically, when you let an affiliate sell your product, it means giving<br />
away profit. But at the same time, the first thing to realise is that they also<br />
aren't losing this profit. That's because they're still going to be able to sell<br />
the products themselves as well – so all the sales that you make for them<br />
are extra.<br />
They can then market their product as much as they possibly can and earn<br />
100% profit on all that hard work. But at the same time, they'll now also<br />
have more sales coming in from you. They might only get an extra 40% of<br />
those sales, but that's still 40% more than they would have gotten<br />
otherwise and it's on top of what they can otherwise earn.<br />
Now if the product is popular, there's a good chance there will be more<br />
than one affiliate selling it. Thus you may have a situation where you're<br />
getting money from hundreds of people all promoting your product. And if<br />
one of them happens to be a real pro, they could conceivably bring in<br />
thousands of dollars on top of your usual profits.<br />
This is obviously pretty awesome from the creator of that product and that<br />
is why they're happy to give away some of their profit and some of their<br />
control.<br />
Also worth considering though is why some people won't offer affiliate<br />
programs for their products. More often than not, this is about control of the<br />
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