East 39th Street Commercial Corridor Plan by Chris Devins

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PROJECT DESCRIPTION This plan’s purpose was to develop a commercial revitalization strategy for the East 39th Street commercial corridor in Chicago, IL. I collected data on the corridor then analyzed the socio-economic trends likely to affect its future development. In a SWOT analysis, I inventoried the corridors strengths and weaknesses, which are internal to the corridor. I then looked at opportunities and threats, which are external. From the relationship between internal strengths/weaknesses and external opportunities/ threats, I arrived at the corridor’s “competitive advantage”, its market position. Especially important was East 39th Street’s position relative to other local commercial activity centers. I analyzed the 2010 Bronzeville Alliance, Quad City Development Corporation, Chicago Tax Increment Financing and Metropolitan Planning Council development plans to make sure I was aware of their goals for the area. I then used this information to make recommendations to guide 39th Street’s future development. These recommendations will help Bronzeville’s leaders develop the corridor in a way that takes advantage of its strengths and opportunities, mitigate its weaknesses and threats and reassert its position as a neighborhood district serving the immediate area but one that also draws White Sox Fans and commuters from Interstate 90/94. 4
EXISTING CONDITIONS Bronzeville is located on the mid-south side of Chicago, Illinois and is generally considered to be bounded by 22nd Street on the north, 67th Street on the south, Stewart Street on the west, and Lake Michigan (north of 47th), Drexel Blvd., (47th to 51st), and Cottage Grove (51st to 67th) on the east. Chicago’s version of the Harlem Renaissance happened in Bronzeville. Bronzeville was home to famous African-Americans like Lorraine Hansberry, Gwendolyn Brooks, Richard Wright, Louis Armstrong, Bessie Coleman, Ida B Wells, Jack Johnson and others. From the 1920s to the 1940s Bronzeville was second only to Harlem as a center of Black culture. Bronzeville had its problems, as well. Black Chicagoans were restricted by City Hall from renting and buying property outside of the “Black Belt”. In 1941 the Ida B Wells housing project was built to provide housing and a step up for low and middle income families, many just starting out. However, after years of operation Ida B Wells/Madden Park began to suffer like the city’s other housing projects from deferred maintenance, the loss of middle income renters to tenants on government assistance and apartments with too many bedrooms. The latter led to an abnormally high child to adult ra- Illinois Figure 2 Bronzeville, Chicago Source: Wikipedia Bronzeville, Chicago 5
Page 1: East 39th Street Commercial Corrido
Page 4 and 5: ii
Page 6 and 7: iv
Page 8 and 9: INTRODUCTION Street faces serious c
Page 12 and 13: EXISTING CONDITIONS tio, resulting
Page 14 and 15: PRIMARY MARKET AREA The primary mar
Page 16 and 17: SPENDING POTENTIAL IN PRIMARY AND S
Page 18 and 19: SUPPLY & DEMAND ANALYSIS FOR HALF M
Page 20 and 21: RESTAURANT POTENTIAL Table 4 Restau
Page 22 and 23: DEVELOPMENT ACTIVITY Oakwood Shores
Page 24 and 25: EXISTING LAND USE ON EAST 39TH STRE
Page 26 and 27: EXISTING LAND USE ON EAST 39TH STRE
Page 28 and 29: ACCESS As stated above, the East Pe
Page 30 and 31: CHICAGO WHITE SOX FACTS In 2009 the
Page 32 and 33: SAFETY In the many surveys that hav
Page 34 and 35: SWOT ANALYSIS 11,200 cars per day a
Page 36 and 37: RECOMMENDATIONS Development of a co
Page 38 and 39: RECOMMENDATIONS supplies stores; al
Page 40 and 41: BILLBOARD IDENTITY CAMPAIGN Figure
Page 42 and 43: IMPLEMENTATION Enterprise Zone 2 Th

East 39th Street Commercial Corridor Plan by Chris Devins

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