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GSN_Magazine April Digital Edition

IRIS enters into global

IRIS enters into global collaboration with TruTag in alliance that will create global market for the digitization of mission-critical smartcards and secure labels KUALA LUMPUR, 2 May 2017 – IRIS Corporation Bhd (IRIS), a world leader in Trusted Identification (ID) will be partnering with leading U.S. authentication and digital security company, TruTag Technologies, Inc. to look into the potential for smartcard and secure label applications globally. TruTag has developed the world’s most advanced Optical Memory (iOM) device: a digital “cookie” that enables the digitization of the analogue world. TruTag’s iOM devices are dust-sized particles that can be embedded into the very fabric of a product without the need for packaging or labels. They are edible and covert, and can digitize a plethora of items for product intelligence, for effectively counteracting the US$1 trillion global problem of counterfeit and diverted products. IRIS Acting CEO Mr. Choong Choo Hock said the two parties would look at possible ways to work together to co-develop and offer a portfolio of smartcard and secure label products to customers in both the government and private sectors tant element of the corporate restructuring currently in process in IRIS, as it puts IRIS a few generations ahead of its peers in the secure and trusted ID business,” said Tan Sri Sharir. “The combined strengths and product portfolio of both companies will enable us to target practically every aspect of product authentication, including enhancing the safety and traceability of food an medicine, which is an issue of global importance.” said Dr. Hank Wuh, Founder and Chairman of TruTag Technologies. This collaboration with TruTag comes just 10 days after IRIS announced a partnership with Norway’s Zwipe, a company that offers biometric contactless payment cards and fingerprint authentication technology. tems integrator for eID, ePassport, border control, multiple credential identity management ecosystems, and payment systems for financial and transportation industries where authenticity, improved security, speed, accuracy and effectiveness are of paramount importance. IRIS’ innovative solutions, applications and devices have been deployed in over 30 countries across the globe, reaching far into Asia, the Middle East and Africa. Learn more at www.iris.com.my. around the world. “As the pioneer of ePassport and multi-application eID technology, IRIS has been in trusted ID for over 20 years, with clients in over 30 countries, including the U.S., Canada, Italy, Norway and India. TruTag, on the other hand, is a leading U.S. authentication company, and the only company in the world with covert and ingestible (edible) optical memory microtags that can be applied to both consumables (pharmaceuticals, food and beverage) and secure documents. We are looking to provide multiple layers of security to secure labels and documents, including, but not limited to biometric smartcards and missioncritical labels such as airline baggage labels,” said Mr. Choong. “We are delighted to team up with IRIS Corporation as a pioneer and world leader in trusted Identification. The collaborative venture will look to providing secure documents and labels for various applications across different countries and industries, and we look forward About TruTag to working together with IRIS to Technologies, provide leading-edge authentication Inc. and data intelligence solutions TruTag Tech- to our customers with high levels nologies, Inc. is of security needs,” said Dr. Michael a leader in product authentication, Bartholomeusz, CEO of TruTag brand security and data intelligence Technologies. solutions. The TruTag® platform Federal Land Development Authority addresses the US$1 trillion global (“FELDA”), which holds a challenge of counterfeit, diverted 21.33% stake in IRIS through Felda and adulterated products that impact the pharmaceutical, life scienc- Investment Corp. Sdn. Bhd. (“FIC”), is positive on the partnership between About IRIS Corporation Berhad es, food, electronics, industrial, and the two companies. Felda Founded in 1994, IRIS Corpora- consumer goods industries. TruTag chariman Tan Sri Sharir Samad said tion Berhad (ACE Market: IRIS) is iOMTM devices are edible, inert, the proposal will be discussed by a MSC-status technology innovator covert and can seamlessly integrate the boards of both FELDA and FIC and leading provider of solutions information into the very fabric of a to map out the potential markets and advancements for trusted identification product, independent of packaging and sectors to target. and payment. Since pio- and labels. TruTag can extend the In- “The expansion of IRIS’ product neering the world’s first electronic ternet of Things (IoT) to a plethora portfolio to include new, industrydefining passport in 1998, IRIS has set itself of new, non-web-connected objects technologies is an impor- apart as a dedicated end-to-end sys- and products, and are read using 14 15 handheld imagers programmed to authenticate a product’s provenance information. TruTag Technologies, Inc. has been recognized by the Edison Awards, Fast Company, R&D 100, and was selected a Technology Pioneer by the World Economic Forum as one of the most influential technology companies in the world. Learn more at www.TruTags.com. ©2016 All rights reserved. TRUTAG and TRUTAGS are registered trademarks and iOM is a trademark of TruTag Technologies, Inc. FREE SUBSCRIPTION SIGN-UP Monthly Digital Edition Airport/Seaport Newsletter Daily Insider Newsletter Cybersecurity Newsletter CLICK HERE