Marketing Cheshire Resources - Why Cheshire

Marketing Cheshire Resources - Why Cheshire

Marketing Cheshire Update

Barrie Kelly

Director of Marketing

6 th biggest sub region in the UK

GVA, skills above UK averages

C&W Economy

425,000 employees, 40,000 businesses

Key sector strengths – advanced engineering, automotives, financial/business

services, distribution/logistics, visitor economy

Growth opportunities in Chester, Ellesmere Port, Macclesfield, Crewe,

Warrington and Weaver Valley

BUT………there are a number of challenges – planning, product, perception

Marketing Cheshire Remit

Marketing Cheshire promotes the strengths of Cheshire and Warrington as a

destination of choice for:

Businesses seeking to expand or relocate

Companies and associations looking for a venue for their conferences and


Individuals looking for somewhere to visit, attend major sporting and cultural

events or indulge in some retail therapy

People looking for somewhere to study and do research

People looking to relocate to work or live in Cheshire or Warrington

M&S Cheshire Oaks Superstore Opens

Investment News

Land Rover/Jaguar Evoque Logistics Park Bound for Ellesmere Port

Chester Zoo Hopeful of 2013 Start for Islands Attraction

Salt Works Funding Package Finalised

Cheshire to host first wave of M&S Banks

Pochin reveals string of contract wins

Amec goes nuclear with £137m Serco deal

Sales Surge at retailer The Hut

Vauxhall’s Ellesmere Port plant to build new Astra

Mersey Gateway given £470m by Government

Waters Corporation wins consent in Wilmslow

Virgin Trains loses west coast mainline franchise to FirstGroup

Marketing Cheshire Resources

4,300 ‘likes’ on


6,000 local business





36 people

1m unique website


6,800 twitter




Chester VIC

Marketing Cheshire Partnership


Partnership Work - Visit

2012 Tourism Campaign

New partnership marketing approach

Utilising partner channels to market the destination, instigating a viral


Arm the businesses with tools to add destination messages within their

marketing communications

Reaching a network of warm contacts

Results to date:

Accommodation widget live on 11 partner websites

Monthly web visits now 113,000

Events & Attractions widget live on 14 partner websites

Animations viewed 6,189 times on youtube

1,938 competition entries

PR reach of over 3 million to date

Partnership work - Invest

RLWC/London campaign

PR Coverage

Ambassadors – 9 th Nov

Partnership work - Meet

Cheshire in the City Events



BNC Exhibition

PA Week

New Website

New Online Directory

Destination Opportunities

BHC/partnership working with other destinations e.g. Liverpool

First Group – discussions being held

Cheshire in the City – November 2012

RL World Cup 2013

Royal Liverpool (Hoylake, Wirral) to host the 2014 Open Championship

New Tourism Campaign planned for 2013

Festival of Enterprise in Liverpool 2014

MIPIM 2013

Dates For Your Diary

Carfest – this weekend! – 8-9 September

PA Week – 17-21 September

DMS Workshop – 20 September

MINT/intelligence workshop – 20 September

Marketing Cheshire Annual Awards in Association with M&S Bank – 23 rd


At Home – January 2013

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