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1 year ago

Web_Designer_Issue_262_2017

PROJECT THE HIDDEN

PROJECT THE HIDDEN DANGERS PROJECT WEB HIDDENDANGERSPROJECT.COM AGENCY DEUTSCH WEB DEUTSCH.COM PROJECT DURATION 7 MONTHS PEOPLE INVOLVED 28 PERSONNEL MENNO KLUIN EXECUTIVE CREATIVE DIRECTOR ALIZA ADAM VP, INTERACTIVE DESIGN DIRECTOR ALEX MILLER SENIOR INTERACTIVE DESIGNER LAUREN BROOKS UX DESIGNER 28 _____________________________________________________________ design diary

WalkinG on Water WalkinG on Water Creative agency Deutsch describes how its talented team negotiated any hidden creative dangers when it came to delivering an engaging digital experience for WATERisLIFE I n this increasingly cynical world of fake news and inwardly looking social media, some might be forgiven for questioning certain causes. It seems that everywhere we look these days, the zeitgeist is one of gloom and doom, with a prevalence for dramatic, attention-grabbing headlines. So against that kind of sensationalist backdrop, how might charitable and humanitarian issues find a space to raise awareness and maybe, just maybe, write good news stories in the process? Well, thankfully, cutting-edge web and digital technologies can also be utilised to do just that, delivering engaging ways to educate on a global scale. Charities are developing innovative methods to not merely appeal to our wallets for handouts, but spread the word on quite complex issues and make us pause long enough to think. Of course, the most efective campaigns speak to the next generations, and often kids who are excited by advancements in stuf like virtual reality. That’s really the thinking behind the Hidden Dangers Project and the terrific work that the design diary _____________________________________________________________29

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