Straight To The Pint - Issue 6 - Spring 2017

staustellbrewery

Take a look at the Brewery’s bi-annual magazine that has news, stories and updates about what’s been happening and brewing. It includes news about our beers, pubs estate, free trade sales, national and international sales.

T H E M A G A Z I N E O F S T A U S T E L L B R E W E R Y

STRAIGHT

ISSUE 6 | SPRING 2017

BATH

INVESTMENT

New brewery for Bath Ales

ST AUSTELL

WINES

Name change adds sparkle to

wine business

CORNWALL'S

FINEST

Latest marketing campaign

for Tribute

LUCY

CAMPBELL –

KOREV

AMBASSADOR

Talented surfer set for a

breakthrough year


STRAIGHT

IN THIS ISSUE

PAGE 3

A TRIBUTE TO QUALITY

PAGE 4-5

NEW NAME ADDS SPARKLE TO

WINE BUSINESS

PAGE 6

TOASTING CORNWALL’S

LIFESAVERS

PAGE 7

NEW BREWERY FOR BATH ALES

PAGE 8

WELCOME STEVE &

LANDLORDS' FAVOURITE

PAGE 9

A ROOM WITH A GREAT VIEW

PAGE 10

FAMILY CELEBRATE WITH TOAST

TO ORIGINAL ELLIS BREW

PAGE 11

ROGER DRINKS TO

SPECIAL RELATIONSHIP

PAGE 12

LUCY MAKES WAVES WITH

KOREV DEAL

PAGE 13

CHEERS TO FIVE YEARS!

PAGE 14

KEEPING IT IN THE FAMILY

PAGE 15

GETTING CRAFTY

PAGE 16-17

REMEMBERING AN OLD FRIEND

PAGE 18

FULL STEAM AHEAD

PAGE 19

WE TOAST YOUR HEALTH &

CATERING FOR THE FUTURE

W

elcome to our latest

edition of Straight to

the Pint, the biannual

magazine for customers and friends

of St Austell Brewery. As you’d

expect from our first edition of the

year, there are plenty of new faces

and brand new campaigns and

activities we’d like to introduce you

to alongside celebrations of some of

the special relationships we’ve built

up in the business across the years.

2016 finished on a high with the

Brewery picking up the prestigious

Western Morning News South

West Business of the Year award in

November. With one of the busiest

Easter trading periods on record

and a growth in out of season

visitors to the region, 2017 looks

set to be another great year for the

South West’s pubs, restaurants,

inns and hotels.

Keeping Tribute at the front of a

fiercely competitive pack our latest

marketing campaign celebrates

all the attributes that have made

our flagship ale so successful since

it was launched in 2001. To help

develop our award-winning and

ever-expanding estate Steve Worrall

- with a wealth of experience

developed over 20 years in the

hospitality business - joins us as

Retail Director, while our wine

business, the oldest arm of the

company, gets a stunning makeover

featuring both our heritage and

our vision for the future. We also

have exciting news from Bath Ales,

the newest part of the business

with our planned investment in

a new brewery.

We welcome on board (pun

intended) Lucy Campbell as the

exciting new Team Korev surfrider

who immediately celebrated our

partnership in style, picking up the

2017 English National Women’s

title. We look forward to seeing her

career progress and to seeing you

at one or more of this summer’s

spectacular, Korev-sponsored surf

and music festivals.

With toasts to friends, old and new,

why not raise a glass of Tribute as

you enjoy Straight to the Pint.

Jeremy Mitchell

Marketing & Communications Director

jeremy.mitchell@staustellbrewery.co.uk

BACK COVER

WIN A GREAT ESCAPE IN

THE WEST COUNTRY

ST AUSTELL BREWERY

63 Trevarthian Road, St Austell, Cornwall, PL25 4BY

T. 0345 2411122 E. info@staustellbrewery.co.uk

www.staustellbrewery.co.uk


BEER

A TRIBUTE TO QUALITY

After an extensive brand review and refresh, a new dedicated

marketing campaign will soon be going live for Tribute, our flagship pale ale.

In 1999, a short-term seasonal

beer brewed to celebrate the total

eclipse of the sun, was later to

become Tribute. It was head brewer

Roger Ryman’s first brew and in the

years since, the brand has had quite

a journey! Tribute has sponsored

some of the South West's great

sports and travelled nationally

and internationally. The journey

culminated in 2016 with our historic

deal for Tribute to be enjoyed

on board British Airways flights

across the globe.

Whilst Tribute has continued to

outperform the cask ale category,

we know it’s a growing and fiercely

competitive sector and we want to

keep Tribute at the front of the pack.

The theme of quality is at the

heart of the new campaign and it

celebrates all the attributes we’re

proud of: ingredients, process,

taste and consistency. Whether it’s

being enjoyed in Cornwall, London,

Birmingham – or even at 36,000 feet

– we want Tribute to be the quality

leader and the go to ale for beer

lovers. The licensed trade will get a

first glimpse of the new campaign

in May and we will officially unveil

the new campaign at the Royal

Cornwall Show in early June (8-

10th). A new dedicated Tribute

website will be going live at the

same time, followed by a major

investment in advertising across

the South West and London as

well as a new Tribute brand film.

We hope the new campaign

will mean even more people

get to taste our award-winning

pale ale. Cheers to our Tribute to

Cornish Soul!

To see the new Tribute brand film,

go to www.tributeale.co.uk

SPRING 2017 | 3


STRAIGHT

NEW NAME ADDS SPARKLE

TO WINE BUSINESS

Corks pop as St Austell Wines is unveiled to the region’s hospitality sector.

Our long-established wine

business, which has been

inspiring sommeliers,

restaurateurs and publicans since

1851, has been given a brand new

name and look. Previously named

Walter Hicks Wines after the

Brewery’s founder, this important

part of our business has been relaunched

as St Austell Wines.

People working in the region’s

hospitality sector got their first

glimpse of the new livery when the

St Austell Wines 2017 wine brochure

was unveiled in early April.

More than 750 wines feature in

the new collection and we have

handpicked the best palate-pleasers

from vineyards around the world.

4 | SPRING 2017


A NEW NAME DESERVES

A NEW LOOK

St Austell Wines’ new contemporary

look cleverly incorporates the

heritage of the business. Photos

from our archives have been

coupled with bold illustrative

colours and designs to bring to life

the variety and depth of the wine

tasting notes.

NEWS

From L-R: James Staughton, chief

executive, Louisa Fitzpatrick, wine buyer,

Ruth Benney, wine development manager,

Andy Truscott, wine development

manager, and Aaron Cotton, designer

"More than 750 wines

feature in the new collection

and we have handpicked

the best palate-pleasers

from vineyards

around the world."

From fantastic house wines to

prestige cuvées, the carefully

curated guide features one of

the most extensive selections of

wines available to the trade across

the south west.

Our wine buyer Louisa Fitzpatrick

said: “The launch of St Austell

Wines, and its contemporary take

on a traditional product, marks an

exciting new chapter for our business

and everyone we work with.

“We can’t wait to hear what our

customers think of the innovative

new look and name; we hope they

will enjoy exploring the new list

which is our most extensive yet.

Every single bottle in our cellar

deserves to be there and we’ve

personally tasted and selected each

wine that’s featured in the brochure.”

Louisa added: “We’re excited

about finding new wines, with

eye-catching labels and interesting

back stories, and introducing our

customers and their consumers to

flavours and varieties that they may

not otherwise try.”

ESTABLISHED AND

ACCOMPLISHED

Walter Hicks, the founder of St Austell

Brewery, began his career in 1851 as

a wine merchant and maltster. Over

165 years later, our award-winning

brewery, which is still independent

and family owned, has grown into the

largest wholesale distributor of beer,

wines, spirits, cider and soft drinks in

the south west.

Brewery chief executive James

Staughton, a great-great grandson

of founder Walter Hicks, said:

“Wine has always been at the heart

of everything we do. We’re very

proud of our roots and the new

name and branding demonstrates

the importance of the business

as a key part of the St Austell

Brewery family.

“We believe Walter’s

entrepreneurialism, the heritage and

the independence of the company

are true assets, which come together

to form a story that we want

to shout about. After extensive

research and insight, the launch of

St Austell Wines celebrates our past,

and demonstrates our commitment

to the future.

“As a former wine buyer, I’m

delighted with the 2017 wine guide

and its new look. I’m certain it

will excite and inspire each and

every customer.”

DID YOU KNOW?

Q. Which country consumes most

wine per capita?

A. The Vatican City.

SPRING 2017 | 5


CHARITY

STRAIGHT

Micci Cooper, Charitable Trust co-ordinator

with Doubletrees teacher Abbey Bilkey and

Dallas Watt

Jack Nowell, Charitable Trust ambassador and Martin Breading,

national sales director, presenting the cheque to the RNLI

Chris Knight, curator & PR manager;

Micci Cooper, Charitable Trust co-ordinator

and James Baker, customer services analyst

TOASTING CORNWALL’S

LIFESAVERS

Our Charitable Trust has again been busy supporting some great causes across the region.

Here we take a look at the latest to benefit.

Anew ale launched by the

Brewery and Cornish

international rugby star Jack

Nowell in aid of the Royal National

Lifeboat Institution (RNLI) has

raised thousands for the charity.

Cousin Jack, our specially-brewed

English Pale Ale, was unveiled in

January by our local sporting hero

to coincide with the Six Nations

Rugby Union Championships.

We’ve donated 5p to the RNLI

for every pint of Cousin Jack sold

and £6,350 has been raised for

the charity.

Jack Nowell is our Charitable Trust

ambassador and was determined to

work with us to support a charity

close to his roots.

Patrick Harvey, Coxswain of the

Penlee RNLI lifeboat in Newlyn

where Jack grew up, said the money

raised would be used for training

and equipping volunteer crews.

A BREATH OF FRESH AIR

Meanwhile, a £15,500 ventilator

funded by our Charitable Trust is

proving to be a real lifesaver for

the paramedics aboard Cornwall

Air Ambulance.

The Hamilton T1 transport ventilator

has already had a positive impact

on air ambulance missions across

Cornwall, where patients have had

serious difficulty breathing or have

stopped breathing altogether.

Paramedic Stuart Croft said: “The

ventilator has significantly improved

the care we can give on scene.”

MAKING A DIFFERENCE TO

KIDS’ LIVES

Our Charitable Trust has also donated

£10,000 to Doubletrees Special School

in St Blazey for vital equipment to

help children with profound learning

difficulties communicate.

The Eye-Gaze system, which allows

computer software and screens to

be controlled by eye movements,

will be used by students for whom

normal methods of communication

are difficult.

Charitable Trust co-ordinator Micci

Cooper was able to see the impact

of the Eye-Gaze technology when

it was demonstrated by 17-year-old

learner Dallas Watt (pictured).

6 | SPRING 2017


NEW BREWERY FOR BATH ALES

We’re excited to announce a multi-million pound investment in

Bath Ales which will include a new, state-of-the-art brewery.

NEWS

Our new brewery will double

brewing capacity and put Bath

Ales on the map as having

some of the most technologicallyadvanced

brewing and packaging

facilities in the South West.

We’re also delighted to welcome

Tim McCord as the new general

manager of Bath Ales. With a

comprehensive licensed trade and

brewing background, Tim has

more than 20 years’ senior drinks

industry experience.

This substantial investment and

Tim’s appointment form part of our

exciting growth plans for Bath Ales,

which we acquired in July last year.

Our chief executive James

Staughton said: “When we

announced the coming together of

Darren James, senior brewer and

Tim McCord, general manager -

both Bath Ales.

St Austell Brewery and Bath Ales we

committed to a long-term significant

investment in the brands, pub estate,

people and the brewing facilities.

The creation of a new brew house

will ensure we’re able to offer even

more of what Bath Ales’ customers

know and love. Alongside the

appointment of Tim, we’re very much

looking forward to being a part of

Bath Ales’ next chapter

and building on the legacy

created by its founders.”

HARE CLIP

We’ve taken a step away

from our oval pump

clip in favour of a larger

curved design which will

give Gem a much greater

presence on the bar. This

"The creation of a new brew house

will ensure we’re able to offer

even more of what Bath Ales’

customers know and love."

new shape allows us to give the

well-known Bath Ales hare logo

more prominence.

The eagle-eyed among

you may also notice

some subtle changes to

the name ‘Gem’. The

letters have been made

thicker and been brought

closer together on the

pump clip. Look out for

the colourful new clips

on bars this summer.

SPRING 2017 | 7


PUBS AND INNS

STRAIGHT

WELCOME STEVE

We’re toasting the arrival of Steve Worrall

who has joined us as retail director.

Steve will be working alongside

estate director Adam Luck who

he will succeed at the end of

2017 to lead our 177-strong managed

and tenanted pub business.

Steve brings over 20 years’

hospitality experience having

worked for Greene King and the

former Scottish & Newcastle Retail.

Most recently he was brand director

at the Spirit Pub Company.

“We are delighted to have appointed

an individual with so much relevant

experience,” said chief executive

James Staughton.

“Steve and his team will focus

on responding to the everchanging

demands of consumers

and ensuring that our growing

pub estate continues to deliver

exceptional and distinct experiences

for our customers.

“We’re very pleased that once the

handover to Steve is complete,

Adam will remain on the board as

property director.”

Amanda Hemming,

Tenant of Heron Inn, Malpas.

of 10 by tenants asked to rate their

pub company, the highest score in

the survey and up 10% year-onyear

from 2016.

LANDLORDS’ FAVOURITE

FOR FIFTH YEAR RUNNING

We've again been named the UK’s

best pub company following a national survey of

pub tenants. It’s the fifth time that we have gained

the prestigious accolade in as many years.

The success of the relationships with

our tenants stems from listening to

them to find out what they really

need and sharing best practice.

This has seen the introduction of

dedicated design and marketing

support to enhance the bespoke

service already offered to all tenants.

Brewery estate director Adam Luck

said: “We are delighted to have

come out top in the latest Tenant

Track survey and to have increased

our scores from last time.”

The annual M&C Allegra

(MCA) Tenant Track survey

interviewed more than 1,500

pub tenants and lessees operating

within 13 different pub companies

to gain a snapshot of the health of

the sector. This year’s survey by

the independent food and drink

research agency saw us come out

top with great relationships, product

range and training and development

driving the company’s success.

The relationship with our tenants

was highlighted in the study, with

St Austell Brewery scoring 8.8 out

Adam Holland and Charlotte Bowden,

Tenants of The Puffing Billy, Exton.

8 | SPRING 2017


PUBS AND INNS

A ROOM WITH A GREAT VIEW

We’ve got some of the best pubs and inns in many of the South West’s most stunning locations.

As our wide and diverse pub estate continues to grow, we make sure that each one of our properties retains its unique

personality and reflects the beauty of its setting. Here we take you inside some of our great new venues where you’re

guaranteed a warm welcome.

PIER HOUSE

The characterful, old world Pier

House in Charlestown has a

prime location at the head of the

picturesque Georgian port with

the best views of the harbour and

coastline beyond.

Charlestown has been the location

for many television and film

productions across the years

including Doctor Who and, most

recently of course, Poldark.

www.pierhousehotel.com

Tel: 01726 67955

HAVENER’S BAR & GRILL

Located right on the water’s

edge, this hip restaurant with five

beautiful hotel bedrooms on the

Fowey quayside boasts a great view

of the estuary where Daphne Du

Maurier wrote some of her most

famous works.

Decorated in cool, coastal colours

with a stylish, nautical look, this

latest addition with its boutique

style bedrooms is an ideal choice for

a relaxed holiday by the sea.

www.havenersfowey.co.uk

Tel: 01726 834591

CHAIN LOCKER

Following an extensive

refurbishment at this historic

harbour-front pub, the Chain Locker

in Falmouth is due to open during

Falmouth Week this August, with

six new premium rooms.

During the building’s reconstruction

we found that this listed site, thought

to be 18th century, in fact dates

back at least 100 years earlier. Being

respectful to its history, the rooms

will reflect a traditional harbour-side

character with modern comforts.

www.thechainlockerfalmouth.co.uk

Tel: 01326 311085

CALL US TO BOOK YOUR STAY

With 18 unique hotels and inns to choose from, we’ve launched a friendly and efficient central reservation service,

staffed by experts with a wealth of local knowledge. Unlike many hotels and inns that direct customers to online

booking, our central reservation service allows you to talk to someone who can guide you to the right property to

suit your needs. You can call us to find out about our special offers or for advice on each one of our hotels and inns.

Our central reservations team are available from 8am – 10pm Monday to Friday and 9am – 6pm at weekends.

To read more about our fantastic hotels and inns, please go to www.westcountryinns.co.uk or call our central

reservations team on 0345 241 1133.

SPRING 2017 | 9


BEER

STRAIGHT

Brewery after an original recipe

gleaned from the pages of the Ellis

Brewery journals, the ale went down

a storm at the reception to celebrate

the marriage of Chris and Rachel

at St Peter’s Church at Ugborough.

Having enjoyed the special brew on

his wedding day, Chris decided it

was only fair that he and his father,

Paul, should take some bottles back

to the Cornish Arms - the original

Ellis Brewery Tap - to celebrate its

historic link to the family during the

pub’s weekend festival.

The moment was a particularly

poignant one for Devoran-based

Paul, who has spent many years

working to preserve the heritage

of the Ellis family, whose business

interests started in Hayle as far

back as 1815.

L-R (sitting) Christopher Stephens and Paul Stephens, (standing) Darren

Norbury, beer writer and Claire Williams, Tenant Cornish Arms, Hayle.

FAMILY CELEBRATE

WITH TOAST TO

ORIGINAL ELLIS BREW

Revellers enjoying the Cornish Arms Fools Festival in Hayle might

have been forgiven for thinking that the bottles of old Ellis Original

on the bar were all part of the fun – it being April and all.

The last drop of Ellis was

brewed back in 1934 when

the family-owned brewery

became part of St Austell Brewery.

While MD Christopher Ellis

went on to join the board at St

Austell, the distinctive yellow and

red labels of the Ellis ales were

consigned to history.

But those lucky enough to try a

sample of the beer at the Cornish

Arms enjoyed the real thing,

brewed to mark the marriage

of Christopher Ellis’ great great

grandson, Chris Stephens.

Crafted by our brewing director

Roger Ryman at our Small Batch

Sampling the ale in its historic home,

Chris said: “We were absolutely

thrilled when Roger agreed to brew

the Ellis Original for our special day.

I think everyone was amazed at how

good it tasted and it just felt right

to bring it back down here with my

father to celebrate a little bit of our

family history.”

St Austell’s Roger Ryman said:

“It’s always a treat to be able to use

historic recipes and to try to make

them work in the modern day.

Having the Small Batch allows us

to be creative and work on special

brews like this one and, while we

have brewed one or two Ellis ales

in the past to mark anniversaries,

it’s a real pleasure to be able to give

someone such a fantastic gift on

their wedding day.”

10 | SPRING 2017


ROGER DRINKS

TO SPECIAL

RELATIONSHIP

Visitors from Boston’s Harpoon Brewery in the USA

were given a proper Cornish welcome by our brewing

team when they visited us last May.

BEER

The Americans faced a

choppy spring swell during

a traditional pilot gig race in

the waters off Charlestown harbour

while on their fact-finding mission

to learn about brewing in the UK.

So when our brewing director

Roger Ryman repaid the visit with

a trip to Boston to help produce a

collaborative ale between the two

breweries, he should’ve known

there would be more than just a

warm welcome awaiting him.

As soon as his feet touched

American soil he was whisked off

for a spot of hardcore water action,

Boston-style.

Undertaking the arduous three-mile

course of the Hull Snow Row in

sub-zero temperatures, with its Le

Mans-style racing start, was more

than a fitting riposte for last year’s

activities off the Cornish coast.

Having battled the waves and

the winds and finished in a

respectable mid-table position,

Roger was revived with post-race

refreshments in the form of Sierra

Nevada Pale Ales at Joe’s Nautical

Bar in Hull, MA.

Having got the serious action

out of the way, Roger and the

Harpoon team set to work on the

collaboration brew, suitably named

Skipper after the aquatic antics on

both sides of the Atlantic.

A classic amber pale ale with peach

and apricot aromas and a tangy

toffee, tangerine taste, Skipper is

available through Mitchells and

Butlers’ Castle pubs and select

Nicholson’s outlets and goes

down a treat with apple glazed

Shropshire chicken.

If chicken’s not on the menu, just

grab a bottle, head for the open

water and enjoy the sea air from

which it draws its inspiration.

SPRING 2017 | 11


BEER

STRAIGHT

LUCY MAKES WAVES

WITH KOREV DEAL

Talented Devon surfer Lucy Campbell is set for

a breakthrough year after celebrating a vital new

sponsorship deal with our Korev Cornish lager.

She now has her sights set on a

Team GB place at the 2020 Olympics.

KOREV HEADLINES

THE FESTIVAL SEASON!

Korev will again be surfing through some

of the best parties this summer. Join us for

some great tunes and enjoy a cold one!

2 - 4 JUNE

The Great Estate, Scorrier House, Redruth

8 - 10 JUNE

Royal Cornwall Show, Wadebridge, Cornwall

15 JUNE - 11 JULY

Eden Sessions, The Eden Project, Cornwall

16 - 17 JUNE

Fistral Night Surf, Newquay, Cornwall

This will enable the 21-yearold

to compete in more

events around the globe

and increase her status and

ranking amongst the world’s best

female surfers.

The local girl from Woolacombe

has been surfing since the age of 10,

following her father and brothers

into the water and picking up a

British junior title at the age of 12.

At 19 she was the British Women’s

Champion as well as the UK Pro

Surf tour champion.

Jeremy Mitchell, Brewery marketing

and communications director, said:

“Korev is fast becoming synonymous

with UK surfing through our

sponsorship of major local events

and the English Surfing Federation,

and Lucy is a fantastic addition to

Team Korev alongside our existing

ambassador Luke Dillon.

"The local girl from

Woolacombe has been surfing

since the age of 10"

“Both Lucy and Luke are highly

talented individuals with very

real ambitions to reach the top

in the sport and we hope that

our sponsorship will help them

to realise their goals.”

16 - 18 JUNE

GoldCoast Oceanfest, Croyde, Devon

23 JUNE - 9 AUGUST

Bands in the Sands, Perranporth, Cornwall

30 JUNE - 2 JULY

Tunes in the Dunes, Perranporth, Cornwall

8 - 10 SEPTEMBER

Little Orchard Cyder Festival,

Penhallow, Cornwall

29 SEPTEMBER - 1 OCTOBER

Looe Music Festival, Looe, Cornwall

12 | SPRING 2017


ottles to take home - the first time

a Nicholson’s branded beer has

been bottled.

BEER

CHEERS TO FIVE YEARS!

The Brewery and Nicholson’s mark pale ale milestone

with epic pub crawl and new brew.

It was five years ago that we

started brewing the classic

Nicholson’s Pale Ale for the

historic pub chain.

So to celebrate this special

anniversary in May, we visited

every Nicholson’s pub across the

country that sells the beer.

From Belfast to Birmingham,

Glasgow to Canterbury, and across

central London, members of our

Brewery team went to

more than 78 Nicholson’s

pubs in one day to mark

five years since the ale

was first launched.

The 4% ABV

beer, which

is brewed

exclusively for

Nicholson's,

is a classic-style English pale ale and

is made with Cornish water, barley,

and the very best hops from around

the world. The beer has been a

permanent fixture in all Nicholson’s

pubs since it was first served five

years ago and more than 4.6 million

pints have been sold.

To mark the milestone, a new

5%, limited edition Nicholson’s

celebration Pale Ale was also

launched. Nicholson’s team of

senior cask masters visited the

Brewery and helped brew

the new beer which is

also available in 500ml

Will Prideaux, operations director for

Nicholson’s, said: “Drawing on over

165 years of experience, St Austell

Brewery was selected to lovingly

craft and brew Nicholson’s Pale Ale

in its state-of-the-art machinery at its

brewery in Cornwall.

The heart of our ethos is serving

the very best British ales at a

consistently high quality, and

Nicholson’s Pale Ale is no exception.

Five years later it remains a staple

of every Nicholson’s pub across

the country.”

Will added: “Seeing our pale ale

in bottles for the very first time is

really exciting as our guests will

now be able to purchase our muchloved

NPA in a gift set for their

friends and family to enjoy or to

take home themselves.”

St Austell’s head brewer Roger

Ryman said: “Whilst the beer

industry has moved on significantly

in the five years since we first started

brewing for Nicholson’s, great cask

beer is unsurpassable and an integral

part of British pub culture.

“Nicholson’s Pale Ale is a quality

classic English-style ale which is

timeless and so it was only right to

give its fifth birthday a worthy

celebration across

the country.”

SPRING 2017 | 13


INTEREST

KEEPING IT

IN THE FAMILY

While Walter Hicks’ original brewery and pub company

continues to run full steam ahead under the captaincy of

fifth generation founding family member, James Staughton,

this isn’t the only family connection helping to shape the

future of the company. Our very own father and son ‘dream

team’, Piers Thompson (Senior and Junior) have a combined

75 years’ service and between them have been directly

involved with some major changes at the Brewery.

Piers Senior joined the Brewery

in 1961, bringing with him

a wealth of life experience.

This included active duty in the

Malayan jungle and a stint on duty

guarding prisoner of war Rudolf

Hess in Spandau barracks as well

as travelling around the world.

Once back in the UK he took up a

training post with Fuller’s Brewery

that prepared him for life in the

world of brewing and pubs.

Piers Senior took over the helm

at the Brewery in 1979 from his

cousin, Egbert Barnes and seized

"There will always be family

members involved with

the Brewery"

the opportunity to grow. Acquiring

key sites such as the Pandora Inn at

Restronguet and the Great Western

Hotel in Newquay, he helped forge

the backbone of the estate that

exists today.

Most notably, Piers Senior also

oversaw the purchase of the

Carlsberg-Tetley wholesale business

in Cornwall, allowing St Austell

Brewery to supply its customers

with all of their liquid requirements

in one delivery; a deal recalled

by estate director Adam Luck as

“the biggest single change in our

company's direction.”

As Piers Senior himself puts it, “The

industry is always transforming

itself and we knew the time was

right for us to be bold and grow in

order to survive. In those days there

were no mobile phones or emails,

so you had time to consider things,

write them down or sleep on it to

make sure you did things properly.”

Knowing the business has always

been a priority for Piers Junior who,

very much like his father, embraced

the wider world before joining the

Brewery. Having learned the pub

trade, also with Fuller's, including

managing one of their flagship

pubs, the Old Bank of England in

Fleet Street, Piers was involved

with the development of marketing

and communications within the St

Austell estate before becoming a

founding member of the Brewery’s

phenomenally successful National

Sales Team in 2001.

According to Piers Junior, now

external relations director, the biggest

game changer in recent times has

been technology. “Our challenges

lie in maximising opportunities and

developing our offerings to cater for

the diverse nature of our customers

today. Investing in our estate and the

quality of our pubs is paramount and

technology has enabled us to have

much greater visibility of data to

understand what customers like.”

Piers is rightly proud of the family’s

achievements, “There will always

be family members involved with

the Brewery, but as time goes on

accountability increases and in order

for the company to keep growing,

we have to have the right people on

board. We have opportunities for

family members but they are on the

same level playing field as everyone

else and need to prove they have

what it takes to play their part in the

future success of the Brewery.”

14 | SPRING 2017


BEER

GETTING CRAFTY

It seems you just can’t get enough of our great craft beers so we’ve cranked up

production so that even more of you can enjoy them.

Our team of talented brewing

boffins have been working

flat out to bring you some

exciting new beers which are all

bursting with unique flavours.

They include our punchy American

pale ale Eureka, the first of our

small batch beers which has

grown in popularity and is now

available permanently in 500ml

bottles, on draught and in 330ml

cans. Combining blackcurrant,

tangerine and grapefruit alongside a

smart bitterness, Eureka is 4.9% ABV.

You can also buy our other small

batch brews – and our hugely

successful Cornish lager Korev - in

330ml bottles for the first time.

Other new brews include our triple

strength beer Bad Habit which

at 8.2% ABV is not for the fainthearted.

It combines aromas of

spice, yeast and banana with

peppery hop bitterness, citrus fruit

and barley sugar. Please remain

seated while imbibing! Also now

available in 330ml bottles is our

devilishly good brew Cardinal

Syn which is heavily influenced

by the monastic brews of the

Low Countries.

Brewed with Belgian abbey ale

yeast with dark malts and brown

sugar, the 7.8% ABV beer is rich and

complex with modest bitterness and

dark fruit and treacle aromas.

Our 5.9% ABV Sayzon beer,

a Belgian-style farmhouse ale

with a peppery spice and citrus

finish and our Eden Projectinspired

Baobab (5.9% ABV)

brew are also now available

in 330ml bottles. Containing

more vitamins than oranges,

powder from the baobab tree

adds tropical citrus and fruit

flavours that work perfectly

in this delightful wheat beer.

Last, but by no means least,

is our IPA Underdog, brewed

with hops from around the world,

which, as well as on draught, you

can enjoy in 330ml cans. With a

modest 4.0% ABV, we have packed

as much flavour as we could muster

into this low-gravity beer. So go on,

have another one!

For more information about our

great new brews visit

www.staustellbrewery.co.uk

SPRING 2017 | 15


INTEREST

STRAIGHT

REMEMBERING

AN OLD FRIEND

Here we celebrate the life of legendary landlord Willie Warren (1901 – 1980).

As our longest serving

landlord Willie Warren

– who ran the Radjel at

Pendeen for 59 years – came to

epitomise the character of the

revered, old-school publican.

While such characters are

sometimes exaggerated and seen

through rose-tinted spectacles, those

who knew Willie said he certainly

lived up to the image.

Born in 1901 at the Boscaswell Arms

as it was then known, Willie spent

almost his entire life at the pub, save

for a few short years as a child. The

inn was built in 1857 by the Leggo

family and had been run for several

generations by Willie’s forebears.

When his father and mother moved

to take on John Leggo’s other public

house, The Star at St Just, Willie

went with them. But the move was

short lived - Willie’s father Samuel,

having lost his leg in a mining

accident some years previously and

suffering with prolonged ill-health

as a result, passed away in 1906

when Willie was only five.

Moving back ‘home’, Willie quickly

became a part of the Boscaswell

fabric, just like his grandfather

William Maddren. A strident redhead,

Old William was known by

pub regulars as Foxy and they rechristened

the pub ‘The Radjel’ – the

Cornish term for a pile of stones, or

the traditional home of the fox.

During this time, Willie learned

what it took to run a community

pub, knowledge that was to serve

him well in later life. But by the

age of 14, he was working down

the nearby Levant Mine earning an

extra wage to make ends meet.

After the great man engine disaster

in 1919, in which 31 men were

killed, Willie didn’t set foot inside

Levant again. Mining’s loss was

Pendeen’s gain as he began to

devote his time to the Boscaswell

Arms and to build it into a bastion

of village life.

John Coak, long-serving landlord at

the nearby North Inn at Pendeen,

along with old mining pal Stuart

16 | SPRING 2017


Though Willie never married,

families used to rent parts of the

building. One such couple were

Clara and Tom Strick and it was

Clara who helped Willie to keep

the pub clean.

“I used to love the old tables in

the front bar,” remembers Stuart.

They were scrubbed so hard that

the fibres of the wood stood up and

caught the playing cards when you

were playing Euchre.

(R-L) John Coak, landlord of the North Inn at Pendeen, with mining pal Stuart Keast

"Willie was a canny old soul

though – he’d pass on the

money to her to look after the

pub but he’d always keep a

few notes in his back pocket

for a little flutter."

Keast, well remembers the days

when Willie ruled the roost at

the Boscaswell.

As Stuart recalls, Willie was the

friendliest of men. “No matter

whether you were male or female,

he called everyone ‘My Son’ and he

was there for everyone,” he said.

“In fact, he didn’t go out of the pub

much at all except for local sporting

events like point-to-points.”

As a landlord, he was a stickler for

the rules, according to John Coak.

“He was very punctual, always

closing at 10.30pm and there were

certainly no lock-ins,” he said.

“In fact, if he wanted to kick you

out he had an old policeman’s hat

and truncheon and he’d go round

the front of the pub knocking on

the windows and calling, ‘Lookout!

Police!’ to spare everyone

the embarrassment of being

asked to leave.”

According to John, the respect

in which Willie was held by his

regulars was once illustrated when

old ‘Grandfather Bill’ bought a pint

just before 10.30pm and in walked

the local bobby, Bushy O’Shea.

Asked whose pint it was, everyone

was so afraid that Willie might lose

his licence that nobody dared claim

it. With much relish, Bushy then

picked up the pint and drank it!

Stuart and John also remember

winding up Willie’s grey parrot and

slipping the odd drop of whiskey

into its water to hear it utter its

famous catchphrase, “Where’s that

bugger, Willie?”.

DID YOU KNOW?

Our current longest serving landlord and landlady at a single pub are

Peter and Anita George, at the Logan Rock in Treen since 1982. Anita was

awarded the MBE in 2008 for services to the community in Penzance.

“Clara ruled the place. Willie was a

canny old soul though – he’d pass

on the money to her to look after

the pub but he’d always keep a few

notes in his back pocket for a little

flutter. Then he was left to do what

he liked most – behind the bar,

with his fat, smiley face and his old

woolly cardigan all buttoned up,

listening and chatting with whoever

dropped by for a pint.”

Those who dropped by, according to

John, included local characters ‘Deaf’

Joe Mitchell, Willy Walters, who had

the letters ‘WW’ engraved on the

back of his seat, Tom Strick over by

the fire with his Guinness warming

on the hearth, ‘Know-All’ Arthur

Guttridge from London and Willie

himself holding court behind the bar.

Both John and Stuart also recall

Willie’s commitment to his local

community and the time he helped

to create a football field for the

village after land had been acquired

from the Borlase Estate. Once

the new field had been levelled,

Willie could be seen every day

walking the pitch with a bucket

and removing stones to save the

players from injury.

In 1976, to mark Willie’s 75th

birthday and his family’s long

association with the pub, the

Boscaswell was officially renamed

The Radjel and remains as such

today, a reminder of a remarkable

man who was inextricably entwined

with his local community.

Here’s to you Willie!

SPRING 2017 | 17


INTEREST

STRAIGHT

FULL STEAM AHEAD

When Isambard Kingdom Brunel brought the

Great Western Railway thundering across the

Tamar in 1859, he wasn’t the only innovator to

see the huge benefits that steam could bring.

Walter Hicks had built up

his reputation as a wine

and spirit merchant in St

Austell since 1851 and by the end of

the decade he was ready to diversify

his business.

Purchasing the Seven Stars pub

in 1863 gave him his first taste of

commercial brewing and laid the

foundation stone of an awardwinning

estate that now spans four

counties and includes nearly 180

premium pubs and hotels.

To supply his fledgling business,

Walter built his first state-of-theart

steam brewery in 1870 on the

site of the old London Inn, which

still stands today as Tregonissey

House in St Austell’s Market Street,

just a stone’s throw away from the

mainline station.

The challenge of carting ale-filled

casks up and down the county’s

hills required the kind of horse-team

changes and special staging posts

that only the likes of the boom-time

china clay companies could afford.

Walter’s solution was simple – let

the train take the strain. A quick

look at the development of his pub

estate clearly shows the use he made

of steam locomotion as it spread

across Cornwall, moving out of St

Austell to places like St Columb, St

Blazey and Bodmin on branch lines

serviced by the GWR.

Ale was even delivered by train

direct to the customer’s door, as was

the case with the Tremayne family at

Heligan who had their own private

stop on what locals called the ‘Pigsty

Hill Light Railway’ to Mevagissey.

Working in partnership with other

businesses or through acquisition,

North Cornwall line route, Mike Roach

Walter Hicks built depots all

the way down the mainline to

Penzance, only using horse power

where necessary to deliver along

the country lanes to his growing

list of locals.

With the advent of more efficient

road use, the Brewery’s reliance

on the railway began to dwindle,

as did the branch lines themselves

across the years.

In 1928, when the GWR offered to

cart all goods between the station

and the new Brewery on Trevarthian

Road at 2/6 per ton, MD Hester

Parnall considered that “whilst the

Foden is still running it is cheaper to

cart it ourselves”.

But that certainly wasn’t the end of

the line in terms of the Brewery’s

links to the railways.

Our award-winning ales and beers

can still be seen on GWR trains, only

rather than being carried as freight,

passengers now have the pleasure

of purchasing them from the dining

carriage. All aboard!

St Austell rail by Terry Nicholl

18 | SPRING 2017


and a quality mark of health and

wellbeing in the workplace. The aim

of the award is to act as a toolkit to

encourage employers to think about

ways to improve the health and

wellbeing of their employees.

INTEREST

WE TOAST YOUR HEALTH

We’ve struck gold in the Workplace Health Awards.

We’ve been awarded the

prestigious gold standard

by the Cornwall and Isles

of Scilly Workplace Health team who

say the Brewery “really cares about

the health and wellbeing of staff.”

The Workplace Health Award is a

county standard of good practice

We scored well throughout all

10 areas of the award criteria –

including Creating a Healthy

Workplace, Health and Safety,

Mental Wellbeing and Stress

Reduction and Recruitment -

achieving full marks in six of the

categories and an overall score of

124 points out of a possible 132.

Our occupational health manager

Chrissie Knight said: “Caring for

and investing in the workforce

has always been a priority at the

Brewery and it is wonderful to gain

recognition for the work that takes

place at all levels to ensure that we

remain an employer of choice for

people in the South West.”

CATERING FOR THE FUTURE

Ten budding apprentice chefs

from across Cornwall and beyond

have been signed up as the first

cohort on our brand new Chef

Scholarship course.

The course is designed to instil the

skills, experience and confidence to

create the next generation of head

chefs, restaurateurs and leaders

within the rapidly expanding

hospitality sector. It offers candidates

extra learning opportunities provided

by our award-winning Academy 1851

training centre, as well as invaluable

first-hand experiences working with

high-ranking head chefs within

the business.

CASE STUDY

NAME: Joey Spencer AGE 18

CURRENT POSITION: Commis Chef, Pedn Olva Hotel

GETTING INTO THE BUSINESS: My brother is a restaurant

manager in West Sussex so I’ve always been around the business.

I moved to Cornwall two and a half years ago and was at the

Pedn Olva for four months before starting in the kitchen.

HOPES FOR THE COURSE: I’m hoping to really lay a solid

foundation for my career by doing things properly without

any short cuts.

AMBITIONS: To run my own business. It would be great to

have a reputation as a restaurateur but also be able to know what

is happening in the kitchen.

SPRING 2017 | 19


WIN A GREAT ESCAPE

IN THE WEST COUNTRY

Our managed pubs, inns and hotels across Cornwall,

Devon and Somerset are situated in some of the most stunning

and beautiful locations in the West Country.

There are 18 wonderful places to choose from - a quaint, waterside inn on the Isles of Scilly;

an award-winning inn on the Padstow quayside; a choice of bedrooms with unparalleled views

from Charlestown’s Georgian harbour where, if you’re lucky you could catch a glimpse of Poldark.

There’s much more on offer… from a charming inn located in the fishing village of Mousehole; a 16th

century, boutique-style hotel in Topsham; a charming coastal retreat in Hope Cove from where you can

explore South Hams; a 14th century inn nestled in Branscombe along the Jurassic Coast and plenty more.

For a chance to win a two-night stay including breakfast for two people, go to our website

www.westcountryinns.co.uk, and enter the competition and you could have a great escape.

Terms and Conditions: The prize includes two nights’ accommodation at a St Austell Brewery Hotel or Inn on a bed and breakfast

basis. All extras to be paid for. Over 18s only. Excludes travel. No cash alternative. Competition closes on 1st July 2017. The

prize must be booked and taken before 1st March 2018. The prize excludes bank holidays, half terms, summer holidays and is

subject to availability at the time of booking.

To see the list of hotels, inns, pubs and for more information, go to www.westcountryinns.co.uk.

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