T H E M A G A Z I N E O F S T A U S T E L L B R E W E R Y
ISSUE 6 | SPRING 2017
New brewery for Bath Ales
Name change adds sparkle to
Latest marketing campaign
Talented surfer set for a
IN THIS ISSUE
A TRIBUTE TO QUALITY
NEW NAME ADDS SPARKLE TO
NEW BREWERY FOR BATH ALES
WELCOME STEVE &
A ROOM WITH A GREAT VIEW
FAMILY CELEBRATE WITH TOAST
TO ORIGINAL ELLIS BREW
ROGER DRINKS TO
LUCY MAKES WAVES WITH
CHEERS TO FIVE YEARS!
KEEPING IT IN THE FAMILY
REMEMBERING AN OLD FRIEND
FULL STEAM AHEAD
WE TOAST YOUR HEALTH &
CATERING FOR THE FUTURE
elcome to our latest
edition of Straight to
the Pint, the biannual
magazine for customers and friends
of St Austell Brewery. As you’d
expect from our first edition of the
year, there are plenty of new faces
and brand new campaigns and
activities we’d like to introduce you
to alongside celebrations of some of
the special relationships we’ve built
up in the business across the years.
2016 finished on a high with the
Brewery picking up the prestigious
Western Morning News South
West Business of the Year award in
November. With one of the busiest
Easter trading periods on record
and a growth in out of season
visitors to the region, 2017 looks
set to be another great year for the
South West’s pubs, restaurants,
inns and hotels.
Keeping Tribute at the front of a
fiercely competitive pack our latest
marketing campaign celebrates
all the attributes that have made
our flagship ale so successful since
it was launched in 2001. To help
develop our award-winning and
ever-expanding estate Steve Worrall
- with a wealth of experience
developed over 20 years in the
hospitality business - joins us as
Retail Director, while our wine
business, the oldest arm of the
company, gets a stunning makeover
featuring both our heritage and
our vision for the future. We also
have exciting news from Bath Ales,
the newest part of the business
with our planned investment in
a new brewery.
We welcome on board (pun
intended) Lucy Campbell as the
exciting new Team Korev surfrider
who immediately celebrated our
partnership in style, picking up the
2017 English National Women’s
title. We look forward to seeing her
career progress and to seeing you
at one or more of this summer’s
spectacular, Korev-sponsored surf
and music festivals.
With toasts to friends, old and new,
why not raise a glass of Tribute as
you enjoy Straight to the Pint.
Marketing & Communications Director
WIN A GREAT ESCAPE IN
THE WEST COUNTRY
ST AUSTELL BREWERY
63 Trevarthian Road, St Austell, Cornwall, PL25 4BY
T. 0345 2411122 E. firstname.lastname@example.org
A TRIBUTE TO QUALITY
After an extensive brand review and refresh, a new dedicated
marketing campaign will soon be going live for Tribute, our flagship pale ale.
In 1999, a short-term seasonal
beer brewed to celebrate the total
eclipse of the sun, was later to
become Tribute. It was head brewer
Roger Ryman’s first brew and in the
years since, the brand has had quite
a journey! Tribute has sponsored
some of the South West's great
sports and travelled nationally
and internationally. The journey
culminated in 2016 with our historic
deal for Tribute to be enjoyed
on board British Airways flights
across the globe.
Whilst Tribute has continued to
outperform the cask ale category,
we know it’s a growing and fiercely
competitive sector and we want to
keep Tribute at the front of the pack.
The theme of quality is at the
heart of the new campaign and it
celebrates all the attributes we’re
proud of: ingredients, process,
taste and consistency. Whether it’s
being enjoyed in Cornwall, London,
Birmingham – or even at 36,000 feet
– we want Tribute to be the quality
leader and the go to ale for beer
lovers. The licensed trade will get a
first glimpse of the new campaign
in May and we will officially unveil
the new campaign at the Royal
Cornwall Show in early June (8-
10th). A new dedicated Tribute
website will be going live at the
same time, followed by a major
investment in advertising across
the South West and London as
well as a new Tribute brand film.
We hope the new campaign
will mean even more people
get to taste our award-winning
pale ale. Cheers to our Tribute to
To see the new Tribute brand film,
go to www.tributeale.co.uk
SPRING 2017 | 3
NEW NAME ADDS SPARKLE
TO WINE BUSINESS
Corks pop as St Austell Wines is unveiled to the region’s hospitality sector.
Our long-established wine
business, which has been
restaurateurs and publicans since
1851, has been given a brand new
name and look. Previously named
Walter Hicks Wines after the
Brewery’s founder, this important
part of our business has been relaunched
as St Austell Wines.
People working in the region’s
hospitality sector got their first
glimpse of the new livery when the
St Austell Wines 2017 wine brochure
was unveiled in early April.
More than 750 wines feature in
the new collection and we have
handpicked the best palate-pleasers
from vineyards around the world.
4 | SPRING 2017
A NEW NAME DESERVES
A NEW LOOK
St Austell Wines’ new contemporary
look cleverly incorporates the
heritage of the business. Photos
from our archives have been
coupled with bold illustrative
colours and designs to bring to life
the variety and depth of the wine
From L-R: James Staughton, chief
executive, Louisa Fitzpatrick, wine buyer,
Ruth Benney, wine development manager,
Andy Truscott, wine development
manager, and Aaron Cotton, designer
"More than 750 wines
feature in the new collection
and we have handpicked
the best palate-pleasers
around the world."
From fantastic house wines to
prestige cuvées, the carefully
curated guide features one of
the most extensive selections of
wines available to the trade across
the south west.
Our wine buyer Louisa Fitzpatrick
said: “The launch of St Austell
Wines, and its contemporary take
on a traditional product, marks an
exciting new chapter for our business
and everyone we work with.
“We can’t wait to hear what our
customers think of the innovative
new look and name; we hope they
will enjoy exploring the new list
which is our most extensive yet.
Every single bottle in our cellar
deserves to be there and we’ve
personally tasted and selected each
wine that’s featured in the brochure.”
Louisa added: “We’re excited
about finding new wines, with
eye-catching labels and interesting
back stories, and introducing our
customers and their consumers to
flavours and varieties that they may
not otherwise try.”
Walter Hicks, the founder of St Austell
Brewery, began his career in 1851 as
a wine merchant and maltster. Over
165 years later, our award-winning
brewery, which is still independent
and family owned, has grown into the
largest wholesale distributor of beer,
wines, spirits, cider and soft drinks in
the south west.
Brewery chief executive James
Staughton, a great-great grandson
of founder Walter Hicks, said:
“Wine has always been at the heart
of everything we do. We’re very
proud of our roots and the new
name and branding demonstrates
the importance of the business
as a key part of the St Austell
“We believe Walter’s
entrepreneurialism, the heritage and
the independence of the company
are true assets, which come together
to form a story that we want
to shout about. After extensive
research and insight, the launch of
St Austell Wines celebrates our past,
and demonstrates our commitment
to the future.
“As a former wine buyer, I’m
delighted with the 2017 wine guide
and its new look. I’m certain it
will excite and inspire each and
DID YOU KNOW?
Q. Which country consumes most
wine per capita?
A. The Vatican City.
SPRING 2017 | 5
Micci Cooper, Charitable Trust co-ordinator
with Doubletrees teacher Abbey Bilkey and
Jack Nowell, Charitable Trust ambassador and Martin Breading,
national sales director, presenting the cheque to the RNLI
Chris Knight, curator & PR manager;
Micci Cooper, Charitable Trust co-ordinator
and James Baker, customer services analyst
Our Charitable Trust has again been busy supporting some great causes across the region.
Here we take a look at the latest to benefit.
Anew ale launched by the
Brewery and Cornish
international rugby star Jack
Nowell in aid of the Royal National
Lifeboat Institution (RNLI) has
raised thousands for the charity.
Cousin Jack, our specially-brewed
English Pale Ale, was unveiled in
January by our local sporting hero
to coincide with the Six Nations
Rugby Union Championships.
We’ve donated 5p to the RNLI
for every pint of Cousin Jack sold
and £6,350 has been raised for
Jack Nowell is our Charitable Trust
ambassador and was determined to
work with us to support a charity
close to his roots.
Patrick Harvey, Coxswain of the
Penlee RNLI lifeboat in Newlyn
where Jack grew up, said the money
raised would be used for training
and equipping volunteer crews.
A BREATH OF FRESH AIR
Meanwhile, a £15,500 ventilator
funded by our Charitable Trust is
proving to be a real lifesaver for
the paramedics aboard Cornwall
The Hamilton T1 transport ventilator
has already had a positive impact
on air ambulance missions across
Cornwall, where patients have had
serious difficulty breathing or have
stopped breathing altogether.
Paramedic Stuart Croft said: “The
ventilator has significantly improved
the care we can give on scene.”
MAKING A DIFFERENCE TO
Our Charitable Trust has also donated
£10,000 to Doubletrees Special School
in St Blazey for vital equipment to
help children with profound learning
The Eye-Gaze system, which allows
computer software and screens to
be controlled by eye movements,
will be used by students for whom
normal methods of communication
Charitable Trust co-ordinator Micci
Cooper was able to see the impact
of the Eye-Gaze technology when
it was demonstrated by 17-year-old
learner Dallas Watt (pictured).
6 | SPRING 2017
NEW BREWERY FOR BATH ALES
We’re excited to announce a multi-million pound investment in
Bath Ales which will include a new, state-of-the-art brewery.
Our new brewery will double
brewing capacity and put Bath
Ales on the map as having
some of the most technologicallyadvanced
brewing and packaging
facilities in the South West.
We’re also delighted to welcome
Tim McCord as the new general
manager of Bath Ales. With a
comprehensive licensed trade and
brewing background, Tim has
more than 20 years’ senior drinks
This substantial investment and
Tim’s appointment form part of our
exciting growth plans for Bath Ales,
which we acquired in July last year.
Our chief executive James
Staughton said: “When we
announced the coming together of
Darren James, senior brewer and
Tim McCord, general manager -
both Bath Ales.
St Austell Brewery and Bath Ales we
committed to a long-term significant
investment in the brands, pub estate,
people and the brewing facilities.
“The creation of a new brew house
will ensure we’re able to offer even
more of what Bath Ales’ customers
know and love. Alongside the
appointment of Tim, we’re very much
looking forward to being a part of
Bath Ales’ next chapter
and building on the legacy
created by its founders.”
We’ve taken a step away
from our oval pump
clip in favour of a larger
curved design which will
give Gem a much greater
presence on the bar. This
"The creation of a new brew house
will ensure we’re able to offer
even more of what Bath Ales’
customers know and love."
new shape allows us to give the
well-known Bath Ales hare logo
The eagle-eyed among
you may also notice
some subtle changes to
the name ‘Gem’. The
letters have been made
thicker and been brought
closer together on the
pump clip. Look out for
the colourful new clips
on bars this summer.
SPRING 2017 | 7
PUBS AND INNS
We’re toasting the arrival of Steve Worrall
who has joined us as retail director.
Steve will be working alongside
estate director Adam Luck who
he will succeed at the end of
2017 to lead our 177-strong managed
and tenanted pub business.
Steve brings over 20 years’
hospitality experience having
worked for Greene King and the
former Scottish & Newcastle Retail.
Most recently he was brand director
at the Spirit Pub Company.
“We are delighted to have appointed
an individual with so much relevant
experience,” said chief executive
“Steve and his team will focus
on responding to the everchanging
demands of consumers
and ensuring that our growing
pub estate continues to deliver
exceptional and distinct experiences
for our customers.
“We’re very pleased that once the
handover to Steve is complete,
Adam will remain on the board as
Tenant of Heron Inn, Malpas.
of 10 by tenants asked to rate their
pub company, the highest score in
the survey and up 10% year-onyear
FOR FIFTH YEAR RUNNING
We've again been named the UK’s
best pub company following a national survey of
pub tenants. It’s the fifth time that we have gained
the prestigious accolade in as many years.
The success of the relationships with
our tenants stems from listening to
them to find out what they really
need and sharing best practice.
This has seen the introduction of
dedicated design and marketing
support to enhance the bespoke
service already offered to all tenants.
Brewery estate director Adam Luck
said: “We are delighted to have
come out top in the latest Tenant
Track survey and to have increased
our scores from last time.”
The annual M&C Allegra
(MCA) Tenant Track survey
interviewed more than 1,500
pub tenants and lessees operating
within 13 different pub companies
to gain a snapshot of the health of
the sector. This year’s survey by
the independent food and drink
research agency saw us come out
top with great relationships, product
range and training and development
driving the company’s success.
The relationship with our tenants
was highlighted in the study, with
St Austell Brewery scoring 8.8 out
Adam Holland and Charlotte Bowden,
Tenants of The Puffing Billy, Exton.
8 | SPRING 2017
PUBS AND INNS
A ROOM WITH A GREAT VIEW
We’ve got some of the best pubs and inns in many of the South West’s most stunning locations.
As our wide and diverse pub estate continues to grow, we make sure that each one of our properties retains its unique
personality and reflects the beauty of its setting. Here we take you inside some of our great new venues where you’re
guaranteed a warm welcome.
The characterful, old world Pier
House in Charlestown has a
prime location at the head of the
picturesque Georgian port with
the best views of the harbour and
Charlestown has been the location
for many television and film
productions across the years
including Doctor Who and, most
recently of course, Poldark.
Tel: 01726 67955
HAVENER’S BAR & GRILL
Located right on the water’s
edge, this hip restaurant with five
beautiful hotel bedrooms on the
Fowey quayside boasts a great view
of the estuary where Daphne Du
Maurier wrote some of her most
Decorated in cool, coastal colours
with a stylish, nautical look, this
latest addition with its boutique
style bedrooms is an ideal choice for
a relaxed holiday by the sea.
Tel: 01726 834591
Following an extensive
refurbishment at this historic
harbour-front pub, the Chain Locker
in Falmouth is due to open during
Falmouth Week this August, with
six new premium rooms.
During the building’s reconstruction
we found that this listed site, thought
to be 18th century, in fact dates
back at least 100 years earlier. Being
respectful to its history, the rooms
will reflect a traditional harbour-side
character with modern comforts.
Tel: 01326 311085
CALL US TO BOOK YOUR STAY
With 18 unique hotels and inns to choose from, we’ve launched a friendly and efficient central reservation service,
staffed by experts with a wealth of local knowledge. Unlike many hotels and inns that direct customers to online
booking, our central reservation service allows you to talk to someone who can guide you to the right property to
suit your needs. You can call us to find out about our special offers or for advice on each one of our hotels and inns.
Our central reservations team are available from 8am – 10pm Monday to Friday and 9am – 6pm at weekends.
To read more about our fantastic hotels and inns, please go to www.westcountryinns.co.uk or call our central
reservations team on 0345 241 1133.
SPRING 2017 | 9
Brewery after an original recipe
gleaned from the pages of the Ellis
Brewery journals, the ale went down
a storm at the reception to celebrate
the marriage of Chris and Rachel
at St Peter’s Church at Ugborough.
Having enjoyed the special brew on
his wedding day, Chris decided it
was only fair that he and his father,
Paul, should take some bottles back
to the Cornish Arms - the original
Ellis Brewery Tap - to celebrate its
historic link to the family during the
pub’s weekend festival.
The moment was a particularly
poignant one for Devoran-based
Paul, who has spent many years
working to preserve the heritage
of the Ellis family, whose business
interests started in Hayle as far
back as 1815.
L-R (sitting) Christopher Stephens and Paul Stephens, (standing) Darren
Norbury, beer writer and Claire Williams, Tenant Cornish Arms, Hayle.
WITH TOAST TO
ORIGINAL ELLIS BREW
Revellers enjoying the Cornish Arms Fools Festival in Hayle might
have been forgiven for thinking that the bottles of old Ellis Original
on the bar were all part of the fun – it being April and all.
The last drop of Ellis was
brewed back in 1934 when
the family-owned brewery
became part of St Austell Brewery.
While MD Christopher Ellis
went on to join the board at St
Austell, the distinctive yellow and
red labels of the Ellis ales were
consigned to history.
But those lucky enough to try a
sample of the beer at the Cornish
Arms enjoyed the real thing,
brewed to mark the marriage
of Christopher Ellis’ great great
grandson, Chris Stephens.
Crafted by our brewing director
Roger Ryman at our Small Batch
Sampling the ale in its historic home,
Chris said: “We were absolutely
thrilled when Roger agreed to brew
the Ellis Original for our special day.
I think everyone was amazed at how
good it tasted and it just felt right
to bring it back down here with my
father to celebrate a little bit of our
St Austell’s Roger Ryman said:
“It’s always a treat to be able to use
historic recipes and to try to make
them work in the modern day.
Having the Small Batch allows us
to be creative and work on special
brews like this one and, while we
have brewed one or two Ellis ales
in the past to mark anniversaries,
it’s a real pleasure to be able to give
someone such a fantastic gift on
their wedding day.”
10 | SPRING 2017
Visitors from Boston’s Harpoon Brewery in the USA
were given a proper Cornish welcome by our brewing
team when they visited us last May.
The Americans faced a
choppy spring swell during
a traditional pilot gig race in
the waters off Charlestown harbour
while on their fact-finding mission
to learn about brewing in the UK.
So when our brewing director
Roger Ryman repaid the visit with
a trip to Boston to help produce a
collaborative ale between the two
breweries, he should’ve known
there would be more than just a
warm welcome awaiting him.
As soon as his feet touched
American soil he was whisked off
for a spot of hardcore water action,
Undertaking the arduous three-mile
course of the Hull Snow Row in
sub-zero temperatures, with its Le
Mans-style racing start, was more
than a fitting riposte for last year’s
activities off the Cornish coast.
Having battled the waves and
the winds and finished in a
respectable mid-table position,
Roger was revived with post-race
refreshments in the form of Sierra
Nevada Pale Ales at Joe’s Nautical
Bar in Hull, MA.
Having got the serious action
out of the way, Roger and the
Harpoon team set to work on the
collaboration brew, suitably named
Skipper after the aquatic antics on
both sides of the Atlantic.
A classic amber pale ale with peach
and apricot aromas and a tangy
toffee, tangerine taste, Skipper is
available through Mitchells and
Butlers’ Castle pubs and select
Nicholson’s outlets and goes
down a treat with apple glazed
If chicken’s not on the menu, just
grab a bottle, head for the open
water and enjoy the sea air from
which it draws its inspiration.
SPRING 2017 | 11
LUCY MAKES WAVES
WITH KOREV DEAL
Talented Devon surfer Lucy Campbell is set for
a breakthrough year after celebrating a vital new
sponsorship deal with our Korev Cornish lager.
She now has her sights set on a
Team GB place at the 2020 Olympics.
THE FESTIVAL SEASON!
Korev will again be surfing through some
of the best parties this summer. Join us for
some great tunes and enjoy a cold one!
2 - 4 JUNE
The Great Estate, Scorrier House, Redruth
8 - 10 JUNE
Royal Cornwall Show, Wadebridge, Cornwall
15 JUNE - 11 JULY
Eden Sessions, The Eden Project, Cornwall
16 - 17 JUNE
Fistral Night Surf, Newquay, Cornwall
This will enable the 21-yearold
to compete in more
events around the globe
and increase her status and
ranking amongst the world’s best
The local girl from Woolacombe
has been surfing since the age of 10,
following her father and brothers
into the water and picking up a
British junior title at the age of 12.
At 19 she was the British Women’s
Champion as well as the UK Pro
Surf tour champion.
Jeremy Mitchell, Brewery marketing
and communications director, said:
“Korev is fast becoming synonymous
with UK surfing through our
sponsorship of major local events
and the English Surfing Federation,
and Lucy is a fantastic addition to
Team Korev alongside our existing
ambassador Luke Dillon.
"The local girl from
Woolacombe has been surfing
since the age of 10"
“Both Lucy and Luke are highly
talented individuals with very
real ambitions to reach the top
in the sport and we hope that
our sponsorship will help them
to realise their goals.”
16 - 18 JUNE
GoldCoast Oceanfest, Croyde, Devon
23 JUNE - 9 AUGUST
Bands in the Sands, Perranporth, Cornwall
30 JUNE - 2 JULY
Tunes in the Dunes, Perranporth, Cornwall
8 - 10 SEPTEMBER
Little Orchard Cyder Festival,
29 SEPTEMBER - 1 OCTOBER
Looe Music Festival, Looe, Cornwall
12 | SPRING 2017
ottles to take home - the first time
a Nicholson’s branded beer has
CHEERS TO FIVE YEARS!
The Brewery and Nicholson’s mark pale ale milestone
with epic pub crawl and new brew.
It was five years ago that we
started brewing the classic
Nicholson’s Pale Ale for the
historic pub chain.
So to celebrate this special
anniversary in May, we visited
every Nicholson’s pub across the
country that sells the beer.
From Belfast to Birmingham,
Glasgow to Canterbury, and across
central London, members of our
Brewery team went to
more than 78 Nicholson’s
pubs in one day to mark
five years since the ale
was first launched.
The 4% ABV
is a classic-style English pale ale and
is made with Cornish water, barley,
and the very best hops from around
the world. The beer has been a
permanent fixture in all Nicholson’s
pubs since it was first served five
years ago and more than 4.6 million
pints have been sold.
To mark the milestone, a new
5%, limited edition Nicholson’s
celebration Pale Ale was also
launched. Nicholson’s team of
senior cask masters visited the
Brewery and helped brew
the new beer which is
also available in 500ml
Will Prideaux, operations director for
Nicholson’s, said: “Drawing on over
165 years of experience, St Austell
Brewery was selected to lovingly
craft and brew Nicholson’s Pale Ale
in its state-of-the-art machinery at its
brewery in Cornwall.
“The heart of our ethos is serving
the very best British ales at a
consistently high quality, and
Nicholson’s Pale Ale is no exception.
Five years later it remains a staple
of every Nicholson’s pub across
Will added: “Seeing our pale ale
in bottles for the very first time is
really exciting as our guests will
now be able to purchase our muchloved
NPA in a gift set for their
friends and family to enjoy or to
take home themselves.”
St Austell’s head brewer Roger
Ryman said: “Whilst the beer
industry has moved on significantly
in the five years since we first started
brewing for Nicholson’s, great cask
beer is unsurpassable and an integral
part of British pub culture.
“Nicholson’s Pale Ale is a quality
classic English-style ale which is
timeless and so it was only right to
give its fifth birthday a worthy
SPRING 2017 | 13
IN THE FAMILY
While Walter Hicks’ original brewery and pub company
continues to run full steam ahead under the captaincy of
fifth generation founding family member, James Staughton,
this isn’t the only family connection helping to shape the
future of the company. Our very own father and son ‘dream
team’, Piers Thompson (Senior and Junior) have a combined
75 years’ service and between them have been directly
involved with some major changes at the Brewery.
Piers Senior joined the Brewery
in 1961, bringing with him
a wealth of life experience.
This included active duty in the
Malayan jungle and a stint on duty
guarding prisoner of war Rudolf
Hess in Spandau barracks as well
as travelling around the world.
Once back in the UK he took up a
training post with Fuller’s Brewery
that prepared him for life in the
world of brewing and pubs.
Piers Senior took over the helm
at the Brewery in 1979 from his
cousin, Egbert Barnes and seized
"There will always be family
members involved with
the opportunity to grow. Acquiring
key sites such as the Pandora Inn at
Restronguet and the Great Western
Hotel in Newquay, he helped forge
the backbone of the estate that
Most notably, Piers Senior also
oversaw the purchase of the
Carlsberg-Tetley wholesale business
in Cornwall, allowing St Austell
Brewery to supply its customers
with all of their liquid requirements
in one delivery; a deal recalled
by estate director Adam Luck as
“the biggest single change in our
As Piers Senior himself puts it, “The
industry is always transforming
itself and we knew the time was
right for us to be bold and grow in
order to survive. In those days there
were no mobile phones or emails,
so you had time to consider things,
write them down or sleep on it to
make sure you did things properly.”
Knowing the business has always
been a priority for Piers Junior who,
very much like his father, embraced
the wider world before joining the
Brewery. Having learned the pub
trade, also with Fuller's, including
managing one of their flagship
pubs, the Old Bank of England in
Fleet Street, Piers was involved
with the development of marketing
and communications within the St
Austell estate before becoming a
founding member of the Brewery’s
phenomenally successful National
Sales Team in 2001.
According to Piers Junior, now
external relations director, the biggest
game changer in recent times has
been technology. “Our challenges
lie in maximising opportunities and
developing our offerings to cater for
the diverse nature of our customers
today. Investing in our estate and the
quality of our pubs is paramount and
technology has enabled us to have
much greater visibility of data to
understand what customers like.”
Piers is rightly proud of the family’s
achievements, “There will always
be family members involved with
the Brewery, but as time goes on
accountability increases and in order
for the company to keep growing,
we have to have the right people on
board. We have opportunities for
family members but they are on the
same level playing field as everyone
else and need to prove they have
what it takes to play their part in the
future success of the Brewery.”
14 | SPRING 2017
It seems you just can’t get enough of our great craft beers so we’ve cranked up
production so that even more of you can enjoy them.
Our team of talented brewing
boffins have been working
flat out to bring you some
exciting new beers which are all
bursting with unique flavours.
They include our punchy American
pale ale Eureka, the first of our
small batch beers which has
grown in popularity and is now
available permanently in 500ml
bottles, on draught and in 330ml
cans. Combining blackcurrant,
tangerine and grapefruit alongside a
smart bitterness, Eureka is 4.9% ABV.
You can also buy our other small
batch brews – and our hugely
successful Cornish lager Korev - in
330ml bottles for the first time.
Other new brews include our triple
strength beer Bad Habit which
at 8.2% ABV is not for the fainthearted.
It combines aromas of
spice, yeast and banana with
peppery hop bitterness, citrus fruit
and barley sugar. Please remain
seated while imbibing! Also now
available in 330ml bottles is our
devilishly good brew Cardinal
Syn which is heavily influenced
by the monastic brews of the
Brewed with Belgian abbey ale
yeast with dark malts and brown
sugar, the 7.8% ABV beer is rich and
complex with modest bitterness and
dark fruit and treacle aromas.
Our 5.9% ABV Sayzon beer,
a Belgian-style farmhouse ale
with a peppery spice and citrus
finish and our Eden Projectinspired
Baobab (5.9% ABV)
brew are also now available
in 330ml bottles. Containing
more vitamins than oranges,
powder from the baobab tree
adds tropical citrus and fruit
flavours that work perfectly
in this delightful wheat beer.
Last, but by no means least,
is our IPA Underdog, brewed
with hops from around the world,
which, as well as on draught, you
can enjoy in 330ml cans. With a
modest 4.0% ABV, we have packed
as much flavour as we could muster
into this low-gravity beer. So go on,
have another one!
For more information about our
great new brews visit
SPRING 2017 | 15
AN OLD FRIEND
Here we celebrate the life of legendary landlord Willie Warren (1901 – 1980).
As our longest serving
landlord Willie Warren
– who ran the Radjel at
Pendeen for 59 years – came to
epitomise the character of the
revered, old-school publican.
While such characters are
sometimes exaggerated and seen
through rose-tinted spectacles, those
who knew Willie said he certainly
lived up to the image.
Born in 1901 at the Boscaswell Arms
as it was then known, Willie spent
almost his entire life at the pub, save
for a few short years as a child. The
inn was built in 1857 by the Leggo
family and had been run for several
generations by Willie’s forebears.
When his father and mother moved
to take on John Leggo’s other public
house, The Star at St Just, Willie
went with them. But the move was
short lived - Willie’s father Samuel,
having lost his leg in a mining
accident some years previously and
suffering with prolonged ill-health
as a result, passed away in 1906
when Willie was only five.
Moving back ‘home’, Willie quickly
became a part of the Boscaswell
fabric, just like his grandfather
William Maddren. A strident redhead,
Old William was known by
pub regulars as Foxy and they rechristened
the pub ‘The Radjel’ – the
Cornish term for a pile of stones, or
the traditional home of the fox.
During this time, Willie learned
what it took to run a community
pub, knowledge that was to serve
him well in later life. But by the
age of 14, he was working down
the nearby Levant Mine earning an
extra wage to make ends meet.
After the great man engine disaster
in 1919, in which 31 men were
killed, Willie didn’t set foot inside
Levant again. Mining’s loss was
Pendeen’s gain as he began to
devote his time to the Boscaswell
Arms and to build it into a bastion
of village life.
John Coak, long-serving landlord at
the nearby North Inn at Pendeen,
along with old mining pal Stuart
16 | SPRING 2017
Though Willie never married,
families used to rent parts of the
building. One such couple were
Clara and Tom Strick and it was
Clara who helped Willie to keep
the pub clean.
“I used to love the old tables in
the front bar,” remembers Stuart.
“They were scrubbed so hard that
the fibres of the wood stood up and
caught the playing cards when you
were playing Euchre.
(R-L) John Coak, landlord of the North Inn at Pendeen, with mining pal Stuart Keast
"Willie was a canny old soul
though – he’d pass on the
money to her to look after the
pub but he’d always keep a
few notes in his back pocket
for a little flutter."
Keast, well remembers the days
when Willie ruled the roost at
As Stuart recalls, Willie was the
friendliest of men. “No matter
whether you were male or female,
he called everyone ‘My Son’ and he
was there for everyone,” he said.
“In fact, he didn’t go out of the pub
much at all except for local sporting
events like point-to-points.”
As a landlord, he was a stickler for
the rules, according to John Coak.
“He was very punctual, always
closing at 10.30pm and there were
certainly no lock-ins,” he said.
“In fact, if he wanted to kick you
out he had an old policeman’s hat
and truncheon and he’d go round
the front of the pub knocking on
the windows and calling, ‘Lookout!
Police!’ to spare everyone
the embarrassment of being
asked to leave.”
According to John, the respect
in which Willie was held by his
regulars was once illustrated when
old ‘Grandfather Bill’ bought a pint
just before 10.30pm and in walked
the local bobby, Bushy O’Shea.
Asked whose pint it was, everyone
was so afraid that Willie might lose
his licence that nobody dared claim
it. With much relish, Bushy then
picked up the pint and drank it!
Stuart and John also remember
winding up Willie’s grey parrot and
slipping the odd drop of whiskey
into its water to hear it utter its
famous catchphrase, “Where’s that
DID YOU KNOW?
Our current longest serving landlord and landlady at a single pub are
Peter and Anita George, at the Logan Rock in Treen since 1982. Anita was
awarded the MBE in 2008 for services to the community in Penzance.
“Clara ruled the place. Willie was a
canny old soul though – he’d pass
on the money to her to look after
the pub but he’d always keep a few
notes in his back pocket for a little
flutter. Then he was left to do what
he liked most – behind the bar,
with his fat, smiley face and his old
woolly cardigan all buttoned up,
listening and chatting with whoever
dropped by for a pint.”
Those who dropped by, according to
John, included local characters ‘Deaf’
Joe Mitchell, Willy Walters, who had
the letters ‘WW’ engraved on the
back of his seat, Tom Strick over by
the fire with his Guinness warming
on the hearth, ‘Know-All’ Arthur
Guttridge from London and Willie
himself holding court behind the bar.
Both John and Stuart also recall
Willie’s commitment to his local
community and the time he helped
to create a football field for the
village after land had been acquired
from the Borlase Estate. Once
the new field had been levelled,
Willie could be seen every day
walking the pitch with a bucket
and removing stones to save the
players from injury.
In 1976, to mark Willie’s 75th
birthday and his family’s long
association with the pub, the
Boscaswell was officially renamed
The Radjel and remains as such
today, a reminder of a remarkable
man who was inextricably entwined
with his local community.
Here’s to you Willie!
SPRING 2017 | 17
FULL STEAM AHEAD
When Isambard Kingdom Brunel brought the
Great Western Railway thundering across the
Tamar in 1859, he wasn’t the only innovator to
see the huge benefits that steam could bring.
Walter Hicks had built up
his reputation as a wine
and spirit merchant in St
Austell since 1851 and by the end of
the decade he was ready to diversify
Purchasing the Seven Stars pub
in 1863 gave him his first taste of
commercial brewing and laid the
foundation stone of an awardwinning
estate that now spans four
counties and includes nearly 180
premium pubs and hotels.
To supply his fledgling business,
Walter built his first state-of-theart
steam brewery in 1870 on the
site of the old London Inn, which
still stands today as Tregonissey
House in St Austell’s Market Street,
just a stone’s throw away from the
The challenge of carting ale-filled
casks up and down the county’s
hills required the kind of horse-team
changes and special staging posts
that only the likes of the boom-time
china clay companies could afford.
Walter’s solution was simple – let
the train take the strain. A quick
look at the development of his pub
estate clearly shows the use he made
of steam locomotion as it spread
across Cornwall, moving out of St
Austell to places like St Columb, St
Blazey and Bodmin on branch lines
serviced by the GWR.
Ale was even delivered by train
direct to the customer’s door, as was
the case with the Tremayne family at
Heligan who had their own private
stop on what locals called the ‘Pigsty
Hill Light Railway’ to Mevagissey.
Working in partnership with other
businesses or through acquisition,
North Cornwall line route, Mike Roach
Walter Hicks built depots all
the way down the mainline to
Penzance, only using horse power
where necessary to deliver along
the country lanes to his growing
list of locals.
With the advent of more efficient
road use, the Brewery’s reliance
on the railway began to dwindle,
as did the branch lines themselves
across the years.
In 1928, when the GWR offered to
cart all goods between the station
and the new Brewery on Trevarthian
Road at 2/6 per ton, MD Hester
Parnall considered that “whilst the
Foden is still running it is cheaper to
cart it ourselves”.
But that certainly wasn’t the end of
the line in terms of the Brewery’s
links to the railways.
Our award-winning ales and beers
can still be seen on GWR trains, only
rather than being carried as freight,
passengers now have the pleasure
of purchasing them from the dining
carriage. All aboard!
St Austell rail by Terry Nicholl
18 | SPRING 2017
and a quality mark of health and
wellbeing in the workplace. The aim
of the award is to act as a toolkit to
encourage employers to think about
ways to improve the health and
wellbeing of their employees.
WE TOAST YOUR HEALTH
We’ve struck gold in the Workplace Health Awards.
We’ve been awarded the
prestigious gold standard
by the Cornwall and Isles
of Scilly Workplace Health team who
say the Brewery “really cares about
the health and wellbeing of staff.”
The Workplace Health Award is a
county standard of good practice
We scored well throughout all
10 areas of the award criteria –
including Creating a Healthy
Workplace, Health and Safety,
Mental Wellbeing and Stress
Reduction and Recruitment -
achieving full marks in six of the
categories and an overall score of
124 points out of a possible 132.
Our occupational health manager
Chrissie Knight said: “Caring for
and investing in the workforce
has always been a priority at the
Brewery and it is wonderful to gain
recognition for the work that takes
place at all levels to ensure that we
remain an employer of choice for
people in the South West.”
CATERING FOR THE FUTURE
Ten budding apprentice chefs
from across Cornwall and beyond
have been signed up as the first
cohort on our brand new Chef
The course is designed to instil the
skills, experience and confidence to
create the next generation of head
chefs, restaurateurs and leaders
within the rapidly expanding
hospitality sector. It offers candidates
extra learning opportunities provided
by our award-winning Academy 1851
training centre, as well as invaluable
first-hand experiences working with
high-ranking head chefs within
NAME: Joey Spencer AGE 18
CURRENT POSITION: Commis Chef, Pedn Olva Hotel
GETTING INTO THE BUSINESS: My brother is a restaurant
manager in West Sussex so I’ve always been around the business.
I moved to Cornwall two and a half years ago and was at the
Pedn Olva for four months before starting in the kitchen.
HOPES FOR THE COURSE: I’m hoping to really lay a solid
foundation for my career by doing things properly without
any short cuts.
AMBITIONS: To run my own business. It would be great to
have a reputation as a restaurateur but also be able to know what
is happening in the kitchen.
SPRING 2017 | 19
WIN A GREAT ESCAPE
IN THE WEST COUNTRY
Our managed pubs, inns and hotels across Cornwall,
Devon and Somerset are situated in some of the most stunning
and beautiful locations in the West Country.
There are 18 wonderful places to choose from - a quaint, waterside inn on the Isles of Scilly;
an award-winning inn on the Padstow quayside; a choice of bedrooms with unparalleled views
from Charlestown’s Georgian harbour where, if you’re lucky you could catch a glimpse of Poldark.
There’s much more on offer… from a charming inn located in the fishing village of Mousehole; a 16th
century, boutique-style hotel in Topsham; a charming coastal retreat in Hope Cove from where you can
explore South Hams; a 14th century inn nestled in Branscombe along the Jurassic Coast and plenty more.
For a chance to win a two-night stay including breakfast for two people, go to our website
www.westcountryinns.co.uk, and enter the competition and you could have a great escape.
Terms and Conditions: The prize includes two nights’ accommodation at a St Austell Brewery Hotel or Inn on a bed and breakfast
basis. All extras to be paid for. Over 18s only. Excludes travel. No cash alternative. Competition closes on 1st July 2017. The
prize must be booked and taken before 1st March 2018. The prize excludes bank holidays, half terms, summer holidays and is
subject to availability at the time of booking.
To see the list of hotels, inns, pubs and for more information, go to www.westcountryinns.co.uk.