Rolls-Royce Orange County HQ

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Rolls-Royce Motor Cars Orange County


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DEFINING LUXURY

949 717 6000 | VILLAREALESTATE.COM


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Contents & Contributors

Twila True .......................... Inside Front Cover

Villa.............................................................................04

Where to find us................................................08

Into the Brochure...............................................09

Acknowledgements...........................................10

Zucker......................................................................13

History of Rolls-Royce....................................15

The Paper Company........................................34

Rolls-Royce Motor Cars Limited -

The Company......................................................35

American Parking & Limousine

Services....................................................................41

Doctor Detail.......................................................42

Audio Images........................................................43

Bidding Adieu to the Phantom...................45

GHOST...................................................................47

WRAITH.................................................................49

Mark Pomerantz.................................................50

DAWN....................................................................53

Corona Del Mar Florist..................................54

Antonello Restaurant.......................................55

Rolls-Royce Vision Next 100-103EX......56

Rolls-Royce Moto Cars Orange County

Grand Opening Event.....................................60

Rolls-Royce Moto Cars Orange County:

President, Michael Chadwick........................62

Rolls-Royce Moto Cars Orange County:

General Manager, Steve Rudkin..................64

Rolls-Royce Moto Cars Orange County:

Brand Manager, Melissa Perry......................65

Rolls-Royce Moto Cars Orange County:

Sales, Steve Witjaksono...................................66

SumerPr...................................................................67

Liuli...........................................Inside Back Cover


Where to find us

9853 Research Dr, Irvine CA 92618 | Telephone: (800) 801-5900 | Fax: (949) 574-5699


Into the Brochure

We would like to welcome you to the first ever edition of the Rolls-Royce Motor Cars Orange County

brochure.

It’s our pleasure to share a bit of the Rolls-Royce history, the history of the Shelly Automotive Group, and of

Rolls-Royce of Orange County, and its team.

We hope you enjoy!

Steve Rudkin

General Manager, Rolls-Royce Motor Cars Orange County

& Rolls-Royce Enthusiast

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ACKNOWLEDGEMENTS

EDITORIAL CONTRIBUTORS

Rolls-Royce Plc Corporate Heritage

Natalie Hines, Rolls-Royce Motor Cars Orange County

Midland Hotel Manchester England

SumerPR (USA)

ADVERTISING & PRODUCTION

SumerPR (USA)

Lilian Odish

Richard Hayhurst

DESIGN

Marcelo Viana

Natalie Hines

PHOTOGRAPHY

Rolls-Royce Plc Corporate Heritage

Rolls-Royce North America

Fabiano Gaza Photography

Midland Hotel Manchester England

SumerPR (USA)

Tyler Lee Photography, tylerleephotography.com

WITH THANKS

Natalie Hines, for her time, expertise & commitment

Steve Rudkin, General Manager, for the green light on this first production

Published by

SumerPR - 10250 CONSTELLATION BLVD, SUITE 2320 LOS ANGELES, CA 90067 | M.: 818-860-9993 | www.sumerpr.com


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14 Rolls-Royce and Midland Hotel Manchester

Courtesy. Rolls-Royce Plc


HISTORY OF ROLLS-ROYCE

Technology: the pulse of the future, the echo of the past.

The rich history of Rolls-Royce, spanning over 110 years of distinctive automotive innovation connects us to the venture and the elegance and magic of the

brand. Prior to 1900, people dreamt and designed concepts of a machine, a mode of transportation that would not require physical labor or a horse to

move it forward - something to carry people and cargo from one town to another without walking for days or riding for hours. Many engineers drafted and

tested concepts from 1672-1800s, but most proved impractical or dangerous.

In the 1800s, the dream of the automobile focused on steam powered vehicles. It wasn’t until the mid to late 1800s that the world saw its first “real” automobiles

produced. Credited with the first practical automobile, Karl Benz made the Benz Patent-Motorwagen, using a petrol or gasoline powered internal combustion

engine in 1885 in Mannheim, Germany. However at that time, it was one stand-alone model.

During the next 15 years, engineers worked out ideas, filed patents, and started motor companies, with everyone striving for two goals – to make a reliable auto

machine and make the best machine possible. The first motor show debuted in 1898, the Salon de l’Automobile, started by Albert de Dion as a way for the world

to show its newest concepts. Known today as the Paris Motor show, or Mondial de l’Automobile, it remains one of the most highly attended, regarded, and influential

auto shows today. The world needed a change in transportation and society’s reaction to its possible outcome was unknown as shown in an article from

World’s Work in 1903, called “The Coming of the Motor-cab,”:

“ ‘It remains to be seen how the people will take to the new vehicles, but there can be no doubt as to the danger of travel in the

existing hansom, chiefly due to the horse being so liable to fall on the slippery paving.’”

During those first few years of the twentieth century the automotive industry displayed the epitome of hi-technology, even though travelling at that time in a reliable

gas powered vehicle proved something yet to be achieved.

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THE HONOURABLE CHARLES STEWART ROLLS

Charles Stewart Rolls

The exciting possibility of

the automobile caught the

attention of a young man

named Charles Rolls, who studied

mechanical engineering at Cambridge.

Rolls was born in 1877 in

London’s affluent Berkeley Square,

the third son to 1st Baron Lord

and Lady Llangattock. Lord Llangattock,

born John Rolls, served as

a politician, landowner, and his rise

in peerage led to his top rank in

society. For example, in late October

to early November of 1900,

the Duke and Duchess of York (later

King George and Queen Mary)

stayed with the Rolls family at their

home at the Herde estate.

Rolls attended Eton College, a

prep school in Berkshire, and the

Trinity College at the University of

Cambridge. Rolls became the first

undergraduate at Cambridge (and

perhaps in the world) to own a

motor car, for which he saved and

purchased second-hand. Known

Photo credit: John Howard Preston, The National Archives UK, public domain

Honorable Charles S. Rolls’ in his autocar with HRH The Duke of York, Lord Llangattock,

[Rolls’ father], Sir Charles Cust. Rolls went on to co-found Rolls-Royce in 1904. The photograph

shows ‘The Hendre’, the family’s gothic mansion in Monmouthshire.

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for tinkering with engines, Rolls

earned the nicknames, ‘Dirty Rolls,”

and ‘Petrolls.’

Passionate about advances in electricity,

engineering, speed, travel,

and flight, Rolls started competing

in motoring events - and winning.

He founded C.S. Rolls and Co. to

sell imported cars in 1902 and

was later joined by partner Claude

Johnson, former secretary of the

Automobile Club and later managing

director of Rolls-Royce. They

imported and sold Peugot motor

cars from France and Minerva

motor cars from Belgium. Rolls

held a larger vision: distinguish the

English automobile and himself as

a leader in the world market.

Honorable Charles S. Rolls’ enjoying his passion of flying - in a hot air ballon.

Courtesy of the Rolls-Royce Museum

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Photo Courtesy of P&A Wood

Sir Henry Royce

Descended from generations

of farmers and millers,

Henry Royce grew up

with a different perspective from

Rolls. Born in 1863, the youngest

of five children of James and Mary,

Henry worked hard starting from

The Shopfloor - Henry Royce’s Cooke Street works

a young age. Royce’s father died Royce took an apprenticeship with

when he was nine years old and he the Great Northern Railway, under

sold newspapers and delivering telegrams

to help the family.

three years, his aunt was unable to

the patronage of his aunt. After

continue her support and Royce

Courtesy of Rolls-Royce Plc

found work as a toolmaker. Later,

his interest in electricity helped

lead him to a job with the Electric

Light and Power Company in

London. Royce worked hard and

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SIR HENRY ROYCE

saved to open his own business

called F.H. Royce & Co. Ernest

Claremont joined him in the business

venture.

During this time, gas provided the

main power source of lighting. F.H.

Royce & Co. focused on small

items for sale and later advanced

to producing dynamos, motors,

winches, and cranes. In the early

1900s, Royce found the market

changing and he directed his

energy on finding a new product

for the company. He focused on

motorcars. He owned a Decaluville,

but felt it could be improved

upon and in early 1903, he took

matters into his own hands and

decided to build his own vehicle.

Henry Edmunds, a friend of Royce

and a member of the Automobile

Club became involved with Royce

Ltd. professionally. He was also

friends with Charles Rolls, another

member of the Automobile club.

He believed that Royce and Rolls

should meet due to their shared

interest in the automobile. Near

the end of March 1904, he wrote

them separate letters on the same

day, appealing to them to combine

their forces. After several correspondences

between the three,

they agreed to meet two months

later for lunch at the Midland Hotel

on May 4, 1904 – a Wednesday.

Acording to weather reports in

the local newspaper, the Manchester

Courier and Lancashire

General Advertiser, May 4 presented

a fair to cloudy morning

with temperatures in the 48 – 55

degrees range.

Courtesy of Rolls-Royce North America

One of three cars Henry Royce built prior to the formation of Rolls-Royce pictured in

Cooke Street, Manchester, 1904.

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Courtesy of Rolls-Royce Museum

“I think both men took

to each other at first

sight and they eagerly

discussed the prospects

and requirements

of the automobile

industry”

—Henry Edmunds

20 Rolls-Royce Motor Cars celebrates 110 years of excellence at the Midland Hotel, Manchester, 2014


HISTORY OF ROLLS-ROYCE — MIDLAND HOTEL

That morning in London, Edmunds and Rolls boarded a train to Manchester and sat in the dining car discussing Mr. Roll’s automotive goals. Edmunds later said in his

book Reminiscences of a Pioneer, “I well remember the conversation I had in the dining car of the train with Mr. Rolls, who said it was his ambition to have a motor

car connected with his name so that in the future it might be a household word, just as much as Broadwood or Steinway in connection with pianos.”

The same morning, in Manchester, Royce drove his 10hp two cylinder vehicle, the one he had made himself, onto Karri wood paved streets that surrounded the

Midland hotel. The owners of the Midland Hotel lobbied for streets surrounding the hotel to be paved in Karri wood right before its opening in September – and

succeeded. They chose the Karri wooden blocks for noise reduction due to the anticipated heavy traffic volume with the guests in mind.

The new Midland hotel, where they agreed to lunch, opened its doors eight months earlier in September of 1903. The hotel took almost five years to build and

cost about 1 million pounds at the time. The Midland Hotel owners thought about the details that build a reputation and providing for its guests became of the

utmost importance. The opening day of The Midland Hotel saw thousands of visitors to see the unveiling – so much so that police came in to regulate traffic.

During that first month, the Midland Hotel guests held numerous meetings, events and concerts – it became a hub of elegance and entertainment. In 1908, five

years later, The Railway News reported that the hotel had delighted over 70,000 guests.

Edmonds, Rolls, and Royce chose the Midland Hotel, a destination well known for providing a grand experience to its clientele. They met at a hub of enterprise,

quality, and luxury.

In the bustling restaurant, dreams began to take shape into reality: Rolls, Royce and Edmonds shared their visions of building a quieter, more powerful and luxurious

vehicle. A vehicle, which at the time, did not yet exist.

Royce presented his two-cylinder vehicle to Rolls. Charles, usually fonder of the three and four cylinder vehicles, looked for something that ran with better functionality.

Mr. Royce’s 2 hp vehicle impressed Rolls. It ran smoothly which was surprising for a 2 hp and it was so quiet.

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HISTORY OF ROLLS-ROYCE — 1904 to 1905

Of the meeting, Edmunds took it

as a success as he says in Reminiscences,

“I think both men took to

each other at first sight and they

eagerly discussed the prospects

and requirements of the automobile

industry which was still in its

early infancy.”

The story goes that Royce allowed

Rolls to drive the vehicle home,

and upon returning to his town,

Rolls woke up his business partner

Claude Johnson in the middle of

the night to show him the car and

exclaimed, “I have found the greatest

engineer in the world!”

The Rolls-Royce team at the Conduit Street offices, London, setting off for the

1913 Alpenfahrt race.

Courtesy of Rolls-Royce Plc

After some negotiation, Rolls and

Royce verbally agreed to join

forces and create the future of the

luxury automobile, using Royce’s

engineering and perfectionist tendencies

with Royce’s enthusiasm

and selling skills. May 4, 1904

proved to be a day that no one

could anticipate the magic of two

individuals meeting and the legacy

of the brand they would build.

Rolls believed so much in the

venture, he borrowed £6,600

against his future inheritance,

about a third of it, the equivalent

of $859,000 by today’s standards.

Rolls-Royce opened offices at 14 &

15 Conduit Street in London. The

beauty of this location lies in the

name of the street. Rolls-Royce

became the conduit for the

natural convergence of thoughtful

“I have found the

greatest engineer

in the world!”

—Charles Rolls,

after meeting

Henry Royce

functionality (Royce) and active

luxury (Rolls); it became a distribution

point for their product.

Conduit Street, connected with the

nature of their business. Their business

became a conduit, or natural

channel for the convergence of

thought (Royce) and action (Rolls),

along with functionality and luxury;

it became a distribution point for

their product.

Over the next few months, Rolls

and Royce crafted Car no. 20154,

the fourth car in production,

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Early Rolls-Royce Advertisments, ROLLS-ROYCE 10HP,

TWO CYLINDER CAR, priced at 500 pounds, the equivalent of about

$65,000 in 2017.

1904 Rolls-Royce 10Hp, Two Cylinder Car

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HISTORY OF ROLLS-ROYCE — 1906 to 1908

developed as a show car.

from December 9th to Christmas

and each day after saw another

Rolls-Royce workmanship –

Day of 1904, Rolls-Royce Car no.

30,000 people every day for the

design and quality – is the use

Selected for exhibition at the

20154 debuted in Stand #31.

first week. The Salon created enor-

of taper bolts instead of rivets.

seventh ‘Salon de L’Automobile’

The opening day of the Salon de

mous exposure for Car no 20154

I remember Royce carefully

in Paris, or Paris Salon, which ran

L’Automobile saw 40,000 people,

and it won the gold medal.

explaining to me as a child how

a hot rivet never filled a hole

Amid the excitement and success

when it cooled. A cold rivet was

of the Salon, A day before Christ-

punishing the metal too much.

mas Eve, December 23, 1904,

So we made taper bolts fitted

Rolls and Royce signed a formal

perfectly into a hand-reamed

agreement which would forever

hole. It is such details that

join their two names in a brand,

explain the difference between

Rolls-Royce.

Rolls-Royce and other cars and

Rolls-Royce quality. Also Royce

To understand the level of success

himself, who taught us all the

in design from Rolls-Royce,

principles which carried on in

one must know the level of

the whole organization.”

thought and attention detail that

goes into making one, Ernest

The story that Wooler shared

Wooler, a man who appren-

lends itself perfectly to Royce’s

ticed under Royce explained,

philosophy – “Strive for perfection

in everything you do. Take the

1906 Tourist trophy, the Isle of Man

Courtesy of Rolls-Royce North America

“My favorite story of

best that exists and make it better.

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C.S. Rolls Stand, 1906 Olympia Motor Show

Courtesy of Rolls-Royce North America

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When it does not exist, design it.”

Royce took the time to look at

the details and understand why

previous cars and models made

too much noise or didn’t run as

smoothly – a characteristic that

drove him toward perfection and

excellence.

After the Paris Salon, the enthusiasm

for the Rolls-Royce

automobile spread. Rolls-Royce

entered two 20 hp models in

the 1905 Tourist Trophy race and

though Rolls stripped a gear, he

still placed second. The next year,

in 1906, Rolls won the Tourist

Trophy at an average speed of

39.3mph. Exports to the United

States started after Rolls scored a

racing success at New York with

the 20 hp model.

26 The original Rolls-Royce Silver Ghost on route in 1907


In November of 1906, Rolls-Royce

The Silver Ghost in reference to

unveiled a new larger a six-cylin-

its “extraordinary stealthiness”.

der 7 litre, known as the 40/50hp.

The new model replaced the

Entered in the prestigious Scottish

Rolls-Royce 10, 15, 20 and 30 hp

reliability trials, The Silver Ghost

models, which were not quite

won the gold medal outright.

powerful enough for transconti-

After taking the Royal Automotive

nental motoring, then in vogue.

Club’s 2,000 Miles Trial, the Silver

Vehicles needed to accommo-

Ghost went on to double the

date a whole family of Edwardian

world’s reliability record covering

gentry including members of the

14,371 miles without an invol-

household staff and their luggage

untary stop. A Royal Automobile

to winter quarters in the South of

Club strip inspection found negligi-

France. The 40/50hp became the

solution.

ble wear and report that it would

cost £2 2s 7d, a minimal amount

Courtesy of Rolls-Royce North America

of money, to return the car to “as

Silver Ghost transformed Rolls-

having now covered in excess of

It displayed at Olympia Show, an

new” condition.

Royce into a global brand.

600,000 miles.

automotive exhibition. Johnson

fitted chassis number 60551, the

This accomplishment created a

The original 1907 motor car,

At the opening of the factory at

12th 40/50 hp vehicle to roll off

standard of reliability Rolls-Royce

chassis number 60551, still sets the

Derby in 1908, Rolls was asked why

the production line with a tourer

competitors could not match and

standard for reliability to this day.

the company aimed to produce in

body painted silver and the bright-

established the brand and vehicle

Registered AX201, it still serves

limited quantities and he replied:

work silver plated and named it

as ‘The Best Car in the world.’ The

as an ambassador for the marque,

“In the first place the class of man

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HISTORY OF ROLLS-ROYCE — 1906 to 1912

who would be quite acceptable in

ordinary engineering works would

be unsuitable for us and for our

standard of work. To produce the

most perfect cars you must have

the most perfect workmen, and

having got those workmen, it is our

1913 Spanish Grand Prix

aim to educate them up so that

each man in these works can do his

particular work better than anyone

else in the world.”

Rolls spent the first few years marketing

the vehicles and utilizing his

Courtesy of Rolls-Royce North America

connections within society and

business, and friends – between

auto shows, races, and networking,

the brand’s reputation

began to spread.

Rolls still engaged with technological

advancement and speed,

spent much of his time flying,

both in hot air balloons and airplanes.

As Rolls-Royce became

successful, he spent time pursuing

his love of flight and speed.

In June of 1910, Rolls became

a national hero when he completed

a double crossing of the

English Channel. Forty days later,

he participated in a flying display

in a Wright bi-plane. In a maneuver

that the plane’s body could

not handle, the plane plunged to

the ground and Rolls’ spirit left his

“..the class of man who

would be quite acceptable

in ordinary engineering

works would be unsuitable

for us and for our standard

of work. To produce

the most perfect cars you

must have the most perfect

workmen...”

—Charles Rolls

body, but his legacy and ideologies

carry on with the Rolls-Royce

brand.

The next year, in 1911, Royce fell

ill, after years of overwork. He was

known for not eating properly and

working well into the night. He

moved away from Derby but all

designs went through him and he

was involved in all designs going

forward.

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HISTORY OF ROLLS-ROYCE— THE ALPINE TRAIL

In 1912, Rolls-Royce entered the

Alpine Trial race, but the car did not

complete the trial. During the next

year, Royce and his team diligently

went about building a vehicle that

would survive the terrain, with

speed and a smooth ride for the

next year’s competition.

During 1913 Alpine Trail,

Rolls-Royce successfully completed

the Trail and seemed to

have surpassed anyone’s expectations.

Charles Freeson wrote in

Autocar:

“The Rolls-Royces came past

in great style, and I am bound

to say that I have never seen

anything more beautiful in the

way of locomotion than the

way in which they flew past…

Courtesy of Rolls-Royce North America

the sigh of a group of cars

running up a mountain road

at high speed; with superbly

easy motion to which each

little variation in the curves

gave semblance of a grey-

Eric Platford, 1913 Alpenfahrt

Courtesy of Rolls-Royce North America

hound in stride, was inspiring

to a degree…it was a spectacle,

indeed, worth going many

a long mile to see.”

With the success of the Alpine

Trail and the Spanish Grand Prix,

Rolls-Royce brand ’s reputation

“The Rolls-Royces came past

in great style, and I am bound

to say that I have never seen

anything more beautiful in the

way of locomotion than the

way in which they flew past…”

-Charles Freeson,

Autocar magazine

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which possessed a chassis similar

The British Government began

to a Silver Ghost with a more

a three-year program to expand

modern overhead valve engine

Britain’s air defenses and modern-

and featured the now familiar ver-

ize the Royal Air Force. On May

tical radiator shutters. Rolls-Royce

24, 1938, the Air Ministry and the

manufactured in Phantom I the

Ministry of Labour agreed to the

United States like the Silver Ghost.

building of a factory at Crewe for

the manufacture of Rolls-Royce

In 1930, still heavily involved with

Merlin aero engines, for airplanes.

the brand, Henry Royce received

the honor of being named

Production began on October 18,

the Baronet Royce of Seaton

1938 and just 215 days after the

Rolls-Royce Factory workers, circa 1943.

Courtesy of Rolls-Royce Plc.

(Rutland). Three years later, in

1933, Royce passed away leaving

bulldozers moved onto the site,

the first Merlin engine left the

behind a great legacy. Ernest Hives

Crewe factory. Annual output of

soared. By 1914, showrooms

chassis for staff cars ambu-

remained serving as the General

Rolls-Royce Merlin engines rose

opened on the Champs Elsees in

lances and for military service

Manger and Rolls-Royce continued

to 6,058 in 1943, by which time

Paris and Rolls-Royce established

as armored cars. The latter saw

to produce award winning vehicles.

Rolls-Royce Limited employed

service centers in New York and

service with the Royal Naval Air

9,878 workers (including women)

Toronto.

Service from 1915.

Five years later, in 1938, work a

at the Crewe factory. During

new Rolls-Royce factory on a

WWII, the chassis division adapted

In mid-1914, World War I began

In May 1925, Rolls-Royce intro-

60-acre site at Merrill’s Farm on

the Rolls-Royce Merlin engine for

and Rolls-Royce modified their

duced the 40/50 hp Phantom I,

the outskirts of Crewe in Cheshire.

the Cromwell tank.

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HISTORY OF ROLLS-ROYCE — 1914 - 1950s

Three years later in 1946, the

production of engines for military

aircraft virtually ceased after

wartime efforts leaving a new

factory and skilled workforce available

at Crewe. The Company

decided to transfer all motor car

manufacturing to the Crewe site

when production resumed.

After the war, the division developed

a rationalized range of

postwar models. The former aero

engine shadow factory at Crewe

became the car division’s postwar

home.

Courtesy of Rolls-Royce North America

Prince Rainier and Grace Kelly with wedding gift, Rolls-Royce Silver Cloud III

Rolls-Royce produced their

first postwar vehicle, the 1947

Silver Wraith. Clients fitted the

Silver Wraith, available only as

a chassis, with spacious bodies

from specialist coachbuilders. A

special Rolls-Royce cylinder head

and different carburation ensured

superlative slow running for town

work. Rolls-Royce offered automatic

transmission from 1952

onwards.

In 1950, for Royalty and Heads of

State only, Rolls-Royce produced

an even more exclusive model

called the Phantom IV. Based on a

longer 145 inch wheelbase version

of the Silver Wraith chassis, and

powered by the only production

Rolls-Royce straight-8 motor car

engine.

Her Royal Highness Princess Elizabeth

received the first Phantom IV

in 1950. Rolls-Royce kept one of

the 18 Phantom IVs, with a pick-up

body, utilizing it within the company’s

transport department at

Crewe.

Rolls-Royce made a quantum leap

forward with the arrival of the

Silver Shadow in 1965, including

the electric operation of seats,

31


HISTORY OF ROLLS-ROYCE — 1960-1980s

power windows, radio aerial, gear

range selection and fuel filler. The

first Rolls-Royce with monocoque

construction it was also the first

with all-independent self-levelling

suspension and power-operated

disc brakes. A coachbuilt 2-door

saloon followed in 1966 and a

convertible in 1967.

In 1971, Rolls-Royce Ltd. went

bankrupt and the Motor Car Division

reformed into Rolls-Royce

Motors. In the upheaval, the

rights to the Rolls-Royce trademark

stayed with the company

which would ultimately become

Rolls-Royce plc.

The Silver Spirit launched in 1980,

setting the Rolls-Royce standard

for the decade. In the same year,

British defense company Vickers

bought Rolls-Royce Motors

Limited, producing Rolls-Royce

alongside Bentley motor cars.

In 1998, Rolls-Royce introduced

the Silver Seraph, the first new

model in 18 years. This vehicle was

fitted with a BMW-derived 5.4-litre

V12 motor and a five-speed automatic

gearbox.

BMW would later purchase

acquire the Rolls-Royce name;

Volkswagen would acquire Bentley

and keep making them at Crewe;

BMW would supply engines for

the Rolls-Royce motor, which

were built at the Crewe factory

until 2002. Simultaneously, the

Rolls-Royce motor cars design

team worked in Goodwood

factory to carry on the Rolls-Royce

name and legacy.

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Rolls-Royce Motor Cars Limited - The Company

When the new company came into being, a factory was needed to create the

new car. The Goodwood facility in the 42-acre grounds of the Earl of March’s

famous Goodwood Estate, which has its own motor racing heritage, was ideal.

It’s hard to believe that a centre of engineering and technical excellence exists

in such peaceful surroundings, the factory blending effortlessly with the natural

surroundings, which include landscaped gardens and a causeway spanning a

peaceful lake.

The roof lines have been kept low allowing the facility to blend in with its surroundings.

Part of the building has been built below ground and by covering

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36


the exposed roof with sedum

plants, it changes colour with the

seasons. However this is not just

aesthetic as it also acts as insulation.

Other environmentally friendly

touches can be found throughout

the site, the lakes cool the building’s

air supply, and make up part

of the facility’s drainage, whilst glass

walls provide so much natural light

that artificial lighting is kept at a

minimum.

sophisticated equipment.

In the wood workshop, the Phantom’s

bespoke interior begins to

take on its very own character. The

finest veneers cover 1.7 square

metres of the car’s interior, this

intricate woodwork is undertaken

by the 29 skilled experts who take

as long as 30 days to produce all

the separate wooden elements

required.

The Phantom Saloon makes several

stops on its journey through the

Goodwood factory.

The facility itself is a fascinating

mix of state-of-the-art technology

and old fashioned craftsmanship.

Specialist craftsmen and women

work alongside and in harmony

with some of the world’s most

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38


The same high levels of skill and

attention to detail are found in

the leather workshop where

handpicked hides arrive from a specialist

tannery. Many of the expert

leather workers and seamstresses

were sailmakers and saddlers

before joining the company and

their craftsmanship is obvious.

We strongly recommend that our

customers experience the Goodwood

factory and all its customer

facilities for themselves, an experience

that we are more than happy

to arrange.

39


40 Rolls-Royce craftsmen and women hand pick and hand finish the marketry veneer.


41


44


Bidding Adieu to the PHANTOM

The signature Rolls-Royce, the essence of the marque. With its powerful stance, iconic proportions and state-of-the-art technology, Phantom is a timeless

interpretation of the modern luxury motor car. The Spirit of Ecstasy leads the way – with a sense of purpose and presence.

Sixty pairs of highly skilled hands. That’s the level of artisanship that goes into building every Phantom at the Home of Rolls-Royce. Each detail matters – the five

coats of paint on the bodyshell, the bookmatched veneers and the hand-stitched leatherwork. Perfection is our benchmark. It takes seven days and five coats of

paint and high-gloss clear lacquer to create a flawless, mirror-like finish on a Rolls-Royce motor car. Then the bodyshell is meticulously polished by hand for over

five hours. Attention to detail – it’s what we’re famed for.

Meanwhile, the wood craftspeople spend up to a month shaping, sanding, lacquering and hand-polishing up to 42 separate wood parts that will furnish the

interior. In Phantom, burr veneers are bookmatched by eye to create a symmetrical mirror image of the grain through the centre of the dashboard. Aligning the

edges is an intricate process: the skill lies in being able to visualise the complete symmetry of the whole piece.

Inside the Leathershop, the upholstery for the interior gradually takes shape. The leather specialists use a traditional tool called a fishbone to fashion the leather

by hand. Up to 450 individual pieces are cut, hand-stitched and fitted in a Phantom by the most talented of craftspeople. When craftsmanship looks that good,

it deserves a signature – that’s why the leather is personally signed by our artisans.

It’s the rare sense of scale that defines Phantom and provides such a commanding presence. The wheel proportions and features such as the rear coach doors,

Pantheon grille and Spirit of Ecstasy, are all paramount to the Phantom DNA. The classic 2:1 proportions of the wheel-to-body height ratio are immediately

apparent. Creating a powerful stance that is heightened by the long wheelbase and bonnet, short front overhangs and deep C-pillars. The elevated body and

rear coach doors make entry and exit effortlessly graceful. The curve of the roofline and sweep of the waftability line give the impression of light acceleration

even at a standstill. And the Spirit of Ecstasy, which can be requested in stainless steel, solid silver, gold-plate or uplit, gracefully adorns every bonnet and boldly

announces your arrival. Phantom is a magnet for attention.

Phantom’s unique, advanced aluminium spaceframe is hand-welded from over 500 separate parts, making it incredibly lightweight and strong. The state-of-the-art

suspension technologies create the air-cushioned ‘magic carpet ride’ unique to Rolls-Royce.

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46 ROLLS-ROYCE GHOST


GHOST

Alive with cutting-edge technology, Ghost is one of the most advanced cars ever built. The essence of simplicity with signature levels of luxury, Ghost

forges a silent path with effortless power. Which leaves only one question: drive or be driven?

Extraordinary may be a high standard to set. But, in the case of Ghost, it is merely the benchmark. Advanced engineering and a host of hidden

technologies make Ghost modern and dynamic. And its endless surge of power and whisper-quiet ride set it streets apart from other motor cars.

Every detail is precisely engineered for an effortless driving experience: one that becomes intuitive as technology delivers more intelligence than ever

before. But Ghost is about more than what lies beneath the bonnet.The design at the front brings poise and verve, while the luxurious interior – with

soft, supple leather and indulgent lambswool floor mats – cossets you from the outside world.

Hand-built by more than 60 pairs of hands, the precision and patience our craftspeople put into Ghost make it a masterpiece in its own right. From

the five coats of paint on the bodyshell to the hand-stitched leatherwork inside, perfection is the benchmark. Anything less just won’t do.

At the Home of Rolls-Royce in Goodwood, our skilled specialists strive for perfection when designing, hand-building and crafting Ghost. It takes them

seven days to apply the five coats of paint and high-gloss clear lacquer. And then a further five hours of meticulous hand-polishing to create the flawless,

mirror-like finish Rolls-Royce is famed for. The precision continues with the coachlines. Hand-painted using a brush made of ox and squirrel hair, each

five-metre line is a work of art, taking one of our skilled craftspeople a steady hand and three hours to create.

For the wood veneers, each one is individually shaped, sanded, lacquered and polished. Fitted to create a symmetrical mirror image of grain that runs

down the centre of the interior, our woodwork experts bookmatch each veneer by eye. And our leather specialists work and fashion up to 219 individual

pieces. Choose between full or natural grain leather and they’ll hand-stitch them into Ghost. Over time, the leather develops its own character

– but it will never squeak or crack.

A modern masterpiece of simplicity, Ghost overrules tradition. Its modern shape creates an informal presence. And the powerful grille, chrome bumper

and LED headlights exude contemporary dynamism.

Bold and powerful yet remarkably restrained, Ghost is armed with a twin-turbo 6.6-litre V12 engine. Select from five wheel designs and two finishes,

each featuring our unique, self-righting wheel centres - so that the Rolls-Royce monogram is always displayed upright.

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48 ROLLS-ROYCE WRAITH


WRAITH

Wraith is the most powerful series model to carry the Rolls-Royce name. A 6.6 litre Twin-turbo V12 engine marks its intent. Add to that the dramatic

fastback lines – an uncompromising nod to Grand Touring – and stunning exterior and interior options. Every inch is an experience waiting

to be discovered, then unleashed.

One look and Wraith’s dramatic presence is apparent. Its bold, imposing front grille and fluid roofline instantly command your attention. Inside

you’re thrust into a four-seat cabin of unrivalled comfort and quality. Every exacting detail reinforces Wraith’s reputation for power, style and

drama, from the lambswool underfoot to the all-encompassing handstitched leather.

Beyond the aesthetic, Wraith’s advanced technology ensures a more intelligent and informed drive. This isn’t just a motor car of unprecedented

craftsmanship and design. Wraith is power, style and drama for those who restlessly seek more.

It takes 450 hours to build and craft wraith. And the effort spent perfectly bookmatching veneers and working the leather is merely a glimpse of

the craftsmanship involved in creating the Power, Style and Drama of Wraith.

Propelling you from 0-60mph in just 4.4 seconds, Wraith hosts the most powerful Rolls-Royce engine ever. Alive with the latest technologies, including

the satellite-aided transmission that predicts the road ahead, Wraith retains its cool and calm composure, even at speed. Leaving you to enjoy

the effortless drive.

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52

ROLLS-ROYCE DAWN, SOUTH AFRICA, 2016


DAWN

Dawn’s alluring presence is unmistakable, right from the very first encounter. Striking and assertive, its charm and charisma draw you in. With the top up, the mood

is powerful. With one touch, its sensuous appeal is unveiled: the roof silently folds away, revealing a seductive interior.

Discover a shape that’s unmistakably Rolls-Royce, whether the roof is up, down, or in motion. Classic design principles are coupled with the latest technology. Dawn’s

dynamic angles and sleek surface create an elegant impression. The contemporary interior is crafted in anticipation of unforgettable moments between friends: a true

four-seater, Dawn is an experience designed to be shared.

Dawn is an intrepid statement, with a form to match. The crafted French seam in the soft-top roof offers an unbroken surface and stunning aesthetics. The windscreen

frame, created as a single piece, enhances the sense of grace and fluidity, while the wider track and iconic grille lend purity and authority. An emblem of ease and

opportunity, the roof opens in just 22 seconds, revealing an open deck area that connects you to your surroundings like never before

Dawn offers the perfect balance of considered sophistication and true freedom. Designed to be shared, the interior is intensely welcoming: a sanctuary in motion. Four

individual seats offer matchless comfort and an elegant, energetic aesthetic. Discover an exceptional space, tailored for the ultimate passenger experience.

Dawn’s interior is an effortless continuation of its exterior. Banks of leather create a soft line, fusing inside and out. The interior is also a destination in itself. Crafted

from wood and leather, the cabin is indulgent. Roof up or down, Dawn wraps its passengers in comfort, providing a cosseting private haven and uplifting spaciousness.

The deck and rear are finished with handcrafted veneers that waterfall forward to meet the driver. Superior noise isolation, comparable to that enjoyed within a

hardtop, lets you carry tranquillity with you. Dawn’s interior offers everything, except compromise.

Beneath Dawn’s sleek exterior sits a 6.6-litre V12 twin-turbo engine. One engineered to deliver a surge of seemingly infinite power that will awaken your senses. A

sensation that’s heightened the very second the roof quietly opens. This is open-top driving as you’ve never experienced it before.

Dawn is enthralling inside and out, granting you both freedom and control. Driver assistance gives you a truly effortless drive – a chauffeur without a chauffeur. A

uniquely modern agility means Dawn is the perfect companion to the most vibrant of lifestyles.

53


ROLLS-ROYCE VISION NEXT 100 - 103EX

The Rolls-Royce VISION NEXT 100, codenamed 103EX, made its North American debut at the historic Barker Hangar

in Santa Monica, California. 103EX is the marque’s first ever pure ‘Vision Vehicle’ and defines the future of luxury mobility.

It presents an intriguing and aesthetically dynamic vision of the future of luxury mobility – a completely personal, effortless

and autonomous Rolls-Royce experience, wrapped in a design that ensures a ‘Grand Sanctuary’ for its occupants and a

‘Grand Arrival’.

103EX is one of four visionary creations announced by the BMW Group in Munich on 7 March 2016, as it launched its

centenary celebrations.

In addition to being the centenary of the BMW Group, 2016 represented a seminal moment in the history of Rolls-Royce

Motor Cars. For Rolls-Royce, the end of production of the seventh generation Phantom – considered by aficionados to be

“the best car in the world” – represents the completion of the first phase of the Rolls-Royce brand’s renaissance under

BMW Group custodianship. The success of Phantom, Ghost, Wraith and now Dawn serves as the foundation for a bold

new chapter.

103EX is the vision of the Rolls-Royce Motor Cars design team, led by Director of Design, Giles Taylor. In the spirit of

the great coach-built cars of the past, Rolls Royce will create the chassis of the future, hand-built from the most advanced

materials and powered by a zero emissions powertrain.

The Legacy of Eleanor

The ‘Voice of Eleanor’ inhabits 103EX, delivering the dream of an effortless future to her owners. Digitally connected to

every aspect of her owners’ lives and her surrounding environment, ‘Eleanor’ becomes their virtual assistant and chauffeur,

freeing them of all effort and encumbrance. Ever vigilant, ‘Eleanor’ safely delivers her passengers to their destination,

having already predicted the situation and surroundings that await them.

56


57


58 ROLLS-ROYCE VISION NEXT 100 - 103EX


ROLLS-ROYCE VISION NEXT 100 - 103EX

The Grand Sanctuary

As one would expect from a Rolls-Royce, the environment of the Grand Sanctuary is crafted from the most precious and contemporary of materials. What is unexpected

is the feeling of lightness and simplicity, an effortless elegance. The centrepiece of the cabin is the beautiful sofa. The best seat in the house, it is an exquisite,

futuristic interpretation of modern furniture design. Clothed in the most opulent fabrics, it gives the impression of floating within the cocoon of the cabin thanks to

the artful use of lighting and modern materials.

The Grand Arrival

The very size of 103EX announces the importance of its precious cargo. At 5.9 metres long and 1.6 metres high, it mirrors the perfect dimensions of today’s Phantom

Extended Wheelbase, whilst the ever constant Spirit of Ecstasy grows in stature, harking back to the regal Phantoms of the 1920s. Hand-crafted by the finest

European glassmakers of today, she lights the way to the future o luxury.

She is poised atop the re-imagined, yet still iconic, Pantheon grille with the red Double-R badge of an experimental Rolls-Royce. Whilst this radical new design language

also contributes to an effortless, unruffled journey thanks to improved air flow and reduced air resistance, its unquestioned drama delivers a grand arrival.

“The Grand Arrival gesture of the Rolls-Royce VISION NEXT 100 creates a stage for our important passengers as they arrive at their ultimate destination,” comments

Taylor. “It is an expression of our intrinsic understanding of the possibilities for a true luxury brand and the desires of its customers.”

59


ROLLS-ROYCE MOTOR CARS ORANGE COUNTY —

GRAND OPENING EVENT

60


61


Rolls-Royce Motor Cars Orange County:President, Michael Chadwick

Michael Chadwick, president

of the Shelly Automotive

Group, believes in hard

work and creating a great future –

this belief changed the trajectory

of his path in life and led him to

success.

In 1985, Michael Chadwick was

living in Honolulu working in the

restaurant business for 10 years.

As a bartender, he had grown

weary of the late hours and took

notice of the well-dressed men

coming in after their shifts at

Shelly Mazda, located just down

the street.

Mr. Chadwick formed relationships

with the team from Shelly Mazda,

and was easily enticed to give car

sales a try to gain a more normal

schedule with more possibilities

for professional growth and

success. “I’ve never been afraid of

hard work.”

It didn’t take long for Mr. Chadwick

to move from sales to finance and

into management. After several

“I want the industry

and market, and our

customer base and

employees to know,

we will do what it

takes to continue to

reinvent ourselves to

stay hopefully ahead

of that curve.”

years of continued success, Mr.

Chadwick was looking for bigger

opportunities and knew that

moving to the mainland would be

his next move. With impeccable

timing, this decision came at the

same time Damon Shelly, now

owner of the Shelly Automotive

Group, was purchasing his first

BMW dealership in Southern

California. That was the beginning

of a 30 year relationship between

Mr. Chadwick and Mr. Shelly,

that Mr. Chadwick endearingly

Photo Courtesy of RRMCOC

Michael Chadwick, President Of The Shelly Automotive Group And Rolls-Royce

Motorcars Orange County

describes as “so far so good.”

In 2013, as part of the growth

of the Shelly Automotive Group,

Rolls-Royce Motor Cars Orange

County was purchased, bringing

the Rolls-Royce brand to the

Shelly Automotive Group. “I

think it’s the finest car built in the

world.” Mr. Chadwick said. “From

the beginning of the assembly line

it takes about 8 hours to build a

62


Mercedes or BMW,

which are unbelievable

cars. It takes them two

months to build a Rolls-

Royce.”

Mr. Chadwick holds a

deep appreciation of

the time and energy

put into building each Rolls-Royce.

“There are still humans involved.

The cars are hand built. The

woods they use and the interior

are all handpicked and honed by

hands with craftsmanship that

doesn’t exist much anymore in

mass production.”

Rolls-Royce Motor Cars Orange

County differs from other

dealerships in commitment and

mind set. “It’s our commitment

to the brand, we hold a familyowned

and operated mind-set,

even though we’re bigger than a

typical family owned operation,

we still have that mind-set. Rolls-

Royce just fits in the family,” Mr.

Chadwick said.

“Our commitment

at Shelly Automotive

is to seek new

horizons and focus

on the future.”

“The industry

continues to

change and

reinvent itself,

with millennials,

Gen X and Gen

Y moving up and

Baby Boomers,

like myself, are

getting older. I want the industry,

market, our customer base, and

employees to know, we will do

what it takes to continue to reinvent

ourselves to stay hopefully

ahead of that curve.”

Looking forward, Mr. Chadwick

notes, ”The road to personal

growth is always under

construction. You have to be

continually looking in the mirror

and trying to be better, keeping

up with the times and trying to

stay ahead of it – that’s the only

way you’re going to prosper. Our

commitment at Shelly Automotive

is to seek new horizons and focus

on the future.”

63


Rolls-Royce Motor Cars Orange County: GM, Steve Rudkin

Photo Courtesy of RRMCOC

Steve Rudkin, the General Manager

of Rolls-Royce of Orange

County, brings his passion for

the cars and his drive for success.

Steve poured his energy into his

first vehicle, a 1969 VW Bus, which

needed a lot of work. “Me and a

Chilton’s guide replaced clutch and

many other hard to reach items,”

Rudkin said. “I saw that vehicle as

‘freedom’ and could travel to and

from sailing regattas on my own.”

A Native of coastal New Jersey,

Rudkin grew up as an avid, accomplished

sailor and competitive

swimmer. He spent his early years

teaching sailing in Toms River, graduating

a number of Junior sailors

into the National Sailing spotlight.

Rudkin moved on to educate in

South Carolina, followed his passion

for sailing, retailing and racing

sailboats throughout the southeast.

The late 1980s found him

back in NJ looking for a new passion,

he started selling BMW’s and

from there he hasn’t looked back.

The Shelly Automotive group acquired

the Rolls-Royce Franchise

in September 2013 with great enthusiasm.

“To me, the excitement

came from us being only one of a

few that had the BMW, MINI and

RR franchise,” Rudkin said.

“I knew our plan was to have

all on the Irvine Campus which

would make us a very desirable

destination. Rolls-Royce is still

unapproachable in many people’s

minds and having the vehicles

on display on our campus makes

“We will continue

to drive for the best

ownership experience

we can provide

you and will never

stop growing.”

Rolls-Royce a bit more accessible.”

To Rudkin, Rolls-Royce is an iconic

brand. “The deep history behind

the brand is magnificent,” Rudkin

said. “The words Rolls Royce resonate

quality, meticulous detail and

truly tested design.”

As a newer brand to join the BMW

Family, the Rolls-Royce brand and

clientele have expanded the Shelly

Automotive Group’s wealth of automotive

knowledge and its relationships.

“The Rolls-Royce brand

has been fascinating to learn, our

clients are interesting and wonderful

ladies and gentlemen from all

industries,” Rudkin said. “We have

just finished an amazing showroom

at our Irvine location to better

serve and enhance these relationships.”

Having a boutique-style location

helps us cater to our clients and

focus on client care. “We are one

of the few ‘standalone’ Rolls-Royce

centers in the country, many have

other high end luxury brand offerings

within the same company

where we do not,” Steve said.

“This means we only focus on one

brand and one client at a time.”

Rudkin sees the future of

Rolls-Royce Orange County as

expanding and growing in success.

“My vision is to see this store rise

to the top,” Rudkin said. “We are

in a wonderful market with a very

talented experienced staff and

great clients. All the ingredients for

a top store in the world.”

Steve would like to be able to personally

meet with each client and

wanted to share this message with

our clients. “Thank you for your

patience with our growth and

construction. We are very appreciative

of you and know that without

you there is no us,” Steve said.

“We will continue to drive for the

best ownership experience we can

provide you and will never stop

growing.”

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Rolls-Royce Motor Cars Orange County: Brand Manager, Melissa Perry

Melissa Perry, Brand Manager

for Rolls-Royce Motor Cars

Orange County, joined the

team in November of 2016 and

brought her passion for luxury automotive

and marketing with her.

Perry graduated from Point Loma

Nazarene University in San Diego

and holds a degree in Fashion Merchandising

with a minor in Business

and Marketing.

After graduating from Point Loma

Nazarene University, Ms. Perry

worked in marketing and national

advertising sales for Modern

Luxury, a print and online magazine

publication. As an innovative

move, Melissa created an event

campaign, which brought a partnership

between Ferrari and Modern

Luxury. This was the first time

such a relationship existed to help

high-end luxury auto dealers expand

their visibility.

Due to the success of the partnership,

Bill Story, from Ferrari and

Maserati of Newport Beach, contacted

Ms. Perry to recruit her to

join their sales team. Though she

knew little about cars, Story felt

Photo Courtesy of Fabiano Gaza

strongly that she would succeed.

“They felt that I could sell and had

something you can’t teach,” Ms.

Perry said.

She declined at the time, but a year

later decided to take a chance and

see where her skills in marketing

and creating partnerships in the

automotive business would take

her. “I decided to give it a try and

it’s been 10 years now.”

As a sales associate at Ferrari

and Maserati of San Diego from

2009 to 2014, Ms. Perry helped

to increase sales and develop marketing

strategies. She continued

overseeing both brands, along

with Rolls-Royce, Bentley, Aston

Martin, Lamborghini, and Bugatti.

At the beginning of 2014, she migrated

to the Rolls-Royce brand as

a Rolls-Royce Sales Manager with

the O’Gara Coach group in Westlake,

CA.

The ingenuity of Rolls-Royce appeals

to Perry. “It’s an innovative

brand that captures that true

Rolls-Royce customer from when

they came out with Phantom up

to the new generation of highend

exotic car buyers. It captures

a broad spectrum of car buyers,”

Ms. Perry said. “It can be an everyday

car for someone without being

ostentatious – I guess you could

say true luxury.” To Ms. Perry, true

luxury means, “Limited, very highend,

handmade, one of a kind that

not everyone can get.”

After three years with the

Rolls-Royce brand, Ms. Perry

joined the Shelly Automotive

Group at Rolls-Royce Motor Cars

Orange County. She believes that

the location and the style of dealership

sets them apart from other

Rolls-Royce dealerships. “Having

more of a boutique style dealership

gives us the opportunity to

cater to clients that are used to

being taken care of with five-star

service.”

Another benefit Rolls-Royce Motor

Cars Orange County provides

is the convenience for our service

customers. “Having sales and service

in the same area and working

together, give us an opportunity

that other dealerships don’t have,

with both available at the same

time at the same place.”

Ms. Perry enjoys delivering her

customers the best of the best,

that’s why she enjoys working

with Rolls-Royce Motor Cars Orange

County. As Ms. Perry said,

“You can’t really go ‘up’ from a

Rolls-Royce.”

65


Rolls-Royce Motor Cars Orange County: Sales, Steve Witjaksono

Photo by Fabiano Gaza

Steven Witjaksono, Sales Consultant,

joined Rolls-Royce

Motorcars Orange County at

the beginning of 2017. Witjaksono

brings over 15 years of industry experience,

working in luxury, highline,

and the exotic auto industry.

Witjaksono’s love of cars started

as a child – playing with cars

and building model cars. “The

first model car I built was a 1966

Rolls-Royce Corniche,” Witjaksono

said. His father helped Steven

buy a Rolls-Royce Silver Shadow

model to make next.

He moved from building and play

with model cars to fixing real vehicles

in his personal time. “I’ve always

liked cars since I was a kid,

micro machines, hot wheels, playing

with cars and that transferred

to through building model cars, fixing

cars, and I just wanted to be a

part of it, so I started selling cars,”

Witjaksono said.

His first job was as a detailer at a

Jaguar dealership in Singapore and

then he was recruited to sell Louis

Vuitton handbags in San Francisco.

He decided to go back to his passion

for cars. During his 15 years

of automotive sales, he’s worked

with a wide range of brands, from

Jaguar, Volvo, Mercedes, BMW,

Porsche, Bugatti, and more, but

Rolls-Royce always stood at the

forefront. “Rolls-Royce has always

been my favorite and my goal to

achieve,” Witjaksono said.

The bespoke and individual nature

of Rolls-Royce appeals to Witjaksono.

“My favorite part of about

cars is customizing cars and make

them different and unique,” he

said. “Rolls-Royce fits that profile.

Not every one is exactly the same.

Everything is all custom-made and

the engineering and craftsmanship

is just phenomenal. I used to think

that sports cars were my kind of

thing, but Rolls-Royce is the top.”

Witjaksono grew up living abroad,

as his father was a doctor with

the World Health Organization as

part of the United Nations. Born in

Nairobi, Kenya, Steve travelled and

lived in Bangladesh, Egypt, India,

Indonesia, Pakistan, and Singapore.

He feels his ability to work with

a diverse group of people comes

from his deep appreciation of different

cultures and respect for all

people.

At Rolls-Royce Orange County,

Witjaksono feels our dealership

is different with our focus

on customer care. “Over here,

it’s a little bit different; we have

to work on getting clients in the

door and that relationship and

trust is built by the time they

come in and buy a car from us.”

Witjaksono believes Rolls-Royce

Orange County provides service

from A to Z. He feels we

do that by, “creating the customer

relationship and furthering

upon it during the aftersale.”

With Rolls-Royce clientele, Witjaksono

focuses on the clients’

needs and establishing a relationship

rather than just a sale. “I ask

the customer what they’re looking

for and I ask how much time I

have to work with them,” he said.

“It circulates about what the client

wants and needs.”

Witjaksono feels Rolls-Royce Orange

County’s success is based on

customer service. “You come to

this store expecting good service

and that’s exactly what you get.”

Witjaksono said. “This is 100%

genuine store and 100% genuine

sales people. We’re looking to establish

relationships here, not just

earn your business, and establish

a relationship for a long period of

time.”

66


The Crystal Art of LIULI

Rise. Under a blanket of stars, come with me as I board the wind on a journey across sun and moon. At the utmost point in life,why fear the cover of clouds?

The Spirit of Ecstasy leans into the wind, with

billowing cloths from arms to her back like wings.

She is the evocative symbol of the Rolls Royce

tradition and its constant visionto the future. The

Spirit embodies the art of innovation: emotion,

thought, passion, and humility, synonymous with

the glass art of Liuli.

Liuli is art for the good of the heart, resonating

Chinese culture and tradition through the

luminous and meticulously crafted form of its

pieces. The authority, passion and determination

of the Dragon, the swift and unerringly grace of

the Horse: powerful symbols to maneuver through

uncertain times and maintain unstoppable faith in

the Chinese culture. The Horse is given

outstretched wings, to soar above obstacles with

power and grace. In Buddha, the Healing Hand,

or the blooming flower in springtime dance, the

Liuli artworks evoke the depth of human

experience, and spirit, cast in glass: as an ultimate

reminder of the fragility of life.

Thirty years ago, Loretta H. Yang and Chang Yi,

gave up their film careers to embrace the

challenge of Liuli. When they first became

acquainted with Liuli and the glass art, they saw

pieces from Italy, France, Japan, but none from

China. This was significant to them. The term

Liuli was already referred to in the glass-art in

China, three thousand years ago, harking to the

Han Dynasty. With the historical backing, they

sought to create artworks inspired and specific to

the Chinese culture, and propel a contemporary

expression of its poetry, philosophy, and endearing

symbols of spirit and life. The name Liuli stamps

the Chinese mark on the history of human

emotion and thought, and embodies their

determined commitment to using Liuli as the

vehicle and carrier of their cultural history. Chang

and Loretta believe in creating designs good for

the human heart and soul, and infuse their own in

the fragile material.

The two are perfectionists. Loretta was an

award-winning film actress, who now performs

through her sculptures. She will not stop until the

perfect piece is done. One sculpture can be a six to

eight month process of meticulous work to

complete, and the larger the sculpture, the more

challenging and arduous the journey. Liuli is not

just a material: it is a state of mind, a feeling.

Pâte-de-verre method allows this feeling to be

explored and expressed in detail and care. Like the

hand-craft concept of Rolls Royce, the artist must

ascend many steps to reach their goal: design,


sculpting, silicone molding, infusion of wax,

release, refinement, plaster molding, wax removal,

colour, kiln firing, re-firing, mold removal,

polishing, and engraving. It demands patience,

constant nurturing, and bearing failure and

frustration with a willingness to learn. From the

scripture of the Medicine Buddha,

“May the moment come when I attain

enlightenment, the body, even the soul become as

Liuli. Pure, transparent, flawless”

work is placed in museums throughout the world:

the Dragon is in motion, across heaven and earth,

and no longer forgotten. Some of Chang’s most

beautiful work, the Realm of Zen within Fire -

Parrot Tulip, sits in the Musée des Arts

Decoratifs, Paris. Embodiments of compassion,

sorrow, sympathy, healing, the inexpressible and

dance, have place in collections of the Bowers

Museum Los Angeles, the National Museum of

Women in the Arts, Washington, the Victoria and

Albert Museum, London, UK, and museums of

Denmark, Japan, Mexico, and throughout China.

Loretta and Chang’s devotion to their art, and

culture, is prolific: in the Museum of Arts and

Design, NY, rests The Proof of Awareness, with its

gloriously intricate petals, delicate grace and

incandescence. Between heaven and Earth, Life

Eternal, Releasing Light, The Pumpkin Box,

Releasing Light, and A Great Wish are other most

notable works.

Each piece is Infused with poetry, each piece is a

challenge, a story, a life: glass that is no longer

glass, but embedded with ideals of prosperity, love

and spiritual peace. The human soul is brought to

bear in this fragile existence we all share. Liuli,

the Celestial Dragon:

Rousing wave and cloud,

The spirited dance of the spring wind

Draws the mighty river toward the east.

Majestic and bold,

The celestial dragon shoulders the passion of a

people. It turns its head -

Behold the dawning of influence.

Liuli, the ear cup found in the Western Han tomb

of Emperor Liu Sheng, and in poetry, the words of

“Like Scattered Clouds, the Fragility of Liuli” by

Tang poet Bai Juyi. Liuli is a revival. Now, over

one hundred Liuli workshops in the Asian world

use pâte-de-verre. Chang and Loretta’s immaculate

LIULI Gallery, South Coast Plaza

Space #2041, 3333 Bristol Street

2nd Level, Sears Wing

Costa Mesa, CA 92626

714.436.8888 |www.liuliusa.com


Rolls Rolls-Royce Motor Cars Orange County

9853 Research Dr, Irvine CA 92618

Telephone: (800) 801-5900

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