Day 1 - IFA International

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I FA

international

Official Daily News Source f or International Visitors at IFA

Hall 3.1 / 103

Hall 3.2 / 201

Hall 21 / 104

DAY 1

Friday 6 th September 2013

Hall 21A

IFA 2013 – Smart Home

of the Leaders

Massive growth in international trade visitors

and media

CONTENTS

06 > NEWS

18 > PRESS CORNER

19 > TRADE NEWS

22 > EXCLUSIVE INTERVIEWS

25 > KEYNOTES PROGRAM

27 > LIVING ROOM LIFESTYLE

Pieter Nota

Vice President Philips

and CEO Philips

Consumer Lifestyle

See exclusive interview,

page 22

The world has arrived at the

edge of a new digital era: the

era of everything connected

– everything smart.

IFA is at the heart of a

fabulous new eco-system

today simply known as the

“smart world”. IFA thus

today attracts not only

the global leaders of the

consumer electronics and

home appliance industries,

but now also key IT and

telecom figures, today an

integral part of the smart

world (underlined with the

keynote by Sprint CEO,

Dan Hesse)… Even the

automotive industry now

uses “smartness” as a USP

(keynote by Ford President

and CEO, Alan Mullaly).

These growing realms of

Living Room Lifestyle

In today’s feature, we take

you on a tour of the living

room of the future – today.

The smart living room

comes equipped with a

new generation smart TV,

OLED if you’re lucky – and

curved if you’re trendy,

along with high definition

audio system, all piloted

by the latest tablet or

smartphone. And for the

first time, in collaboration

“(…) the heart

of a fabulous new

eco-system today

simply known as

the ‘smart world’”

interest have brought about

almost a doubling in the past

four years in the number of

international trade visitors

– from 25,000 in 2008 to

45,000 in 2012. Over 6,000

media representatives from

70 countries attend, making

IFA one of the world’s top

ten media events of any kind

– in the same league as the

Summer Olympics and the

Superbowl.

with EISA, we bring you a

series of buyers’ guides,

helping you choose more

wisely.

Read the special section from

page 27

55 > SPOTLIGHT ON KOREA

57 > GREEN PAGE

58 > STAND OF THE DAY

59 > WHERE TO GO IN BERLIN

TRADE NEWS

Hans

Carpels

President,

Euronics

"We feel that today’s consumers,

when they spend money, want to

be very sure their money is well

spent. They want to be reassured."

See page 19

EXCLUSIVE INTERVIEWS

Matthias

Harsch

CEO, Loewe

" This year at IFA, we have adopted the

slogan ‘My Perfect Entertainment’."

See page 24

Melanie

Bähr

Managing Director,

Berlin Partner

"With approximately 5,400 companies

and 62,000 employees involved in the

digital sector, Berlin can be named

as the leading location for digital

industries in Germany." See page 59


News

Dr Christian Göke

speaking at the IFA

opening press conference

Hans-Joachim Kamp

speaking at the IFA

opening press conference

The Super Bowl

of Trade Fairs

Messe Berlin CEO Dr Göke

welcomes you to IFA 2013

Curtain Goes up

on IFA 2013

World’s largest CE and home

appliances show grows by 4%

[ by Neil Cole ]

Dr Christian Göke, CEO of

Messe Berlin, spoke passionately

about the importance of IFA for

industry, consumers and media

alike, at Wednesday’s opening

press conference. “IFA unites the

smartest players in the field of

consumer electronics,” he said.

“With over 6,000 accredited

journalists from 70 countries, IFA

is one of the top-10 annual media

events, in the same league as the

Olympic Games, the Football World

Cup and the Superbowl.”

He was also keen to point out that

product premieres have always

been a key attraction, ever since

IFA first provided a showcase for

the invention of radio-related

products in the 1920s. “From the

cassette player in 1963, to the MP3

player in 1993 – this year the smart

watch will premiere here at IFA,”

he said. Stressing the importance

of the event as a springboard

for innovation, he added: “Also

exhibiting this year are 3D printers,

phablets and curved TVs.”

Dr Göke also highlighted the

contact offered by IFA with major

players in the market, playing host

to prestigious keynote speakers

including Pieter Nota, Executive

Vice-President, Philips; Dan Hesse,

CEO, Sprint Corporation; and,

significantly, Alan Mullaly, President

and CEO, Ford Motor Company,

who recognised the importance

of smart technology in all fields by

choosing to appear at IFA rather

than at the world’s largest motor

show in Frankfurt.

Dr Göke spoke of the growth of IFA:

“In 2012 we welcomed more than

45,000 international trade visitors –

an attendance which has doubled

in five years.” And he spoke of

the many ways these visitors can

partake in the consumer electronics

dialogue, from TEDx Talks and the

iZone to the vibrant Oktoberfest.

“In 2012 we

welcomed more

than 45,000

international

trade visitors – an

attendance which

has doubled in five

years.”

[ by Neil Cole ]

It was standing room only at the

IFA 2013 opening press conference,

which attracted journalists, television

crews and photographers from over

70 countries.

IFA is already the world’s largest CE

and home-appliance show, and yet

continues to grow every year. As

Hans-Joachim Kamp, Chairman of

the Supervisory Board of gfu; Vice

President ZVEI, pointed out: “IFA

now occupies 145,000 sq m, a 2%

increase in display space compared

with the 2012 event. For the fourth

time in succession, all available

space at IFA has been booked to

accommodate the 1,493 exhibitors,

which is an increase of nearly 4%”.

In addition to providing the world’s

media with a snapshot of the trends

in some of IFA’s key sectors, the press

conference also demonstrated the

impact that IFA itself has on those

markets. For example, the global CE

market posted a slight dip in the first

half of 2013. However, the forecast

for the second half looks set to

reverse the downward trend, as the

sales made and products launched

at IFA boost the figures.

“With €3.8bn of purchase volume

at IFA, the timing of the show also

swells the market in the run up to

the holiday season,” Kamp said.

“(…) all available

space at IFA has

been booked to

accommodate the

1,493 exhibitors,

which is an increase

of nearly 4%”

Meanwhile, the householdappliance

market continues to grow.

Dr Reinhard Zinkann, Chairman

of ZVEI Electrical Home Appliance

Product Division, said the companies

exhibiting at IFA are being forced

to innovate to keep pace with fastchanging

markets and consumer

habits.

“Overall, we are expecting a

worldwide expansion of between

3%-4% to a total in excess of

$180bn for 2013, based on a

positive tendency during the first

half of the year,” Dr Zinkann said,

who also flagged up the growing

need for domestic energy efficiency

as a “megatrend”.

He concluded: “IFA is of continuously

increased importance for our sector.

It is the world’s leading trade show

for the home appliance industry.

6


News

Left to right: Dr Reinhard Zinkann,

Miss IFA, Hans-Joachim Kamp,

Dr Christian Göke

Smart is the

Word at IFA

[ by Neil Cole ]

The key word at IFA 2013 is

‘smart’, delegates heard at the

show’s opening press conference.

Forecasts revealed on IFA’s main

conference stage showed sales

in smart TVs will grow by 75% in

the second half of 2013, despite a

drop in standard TV sales of 1.4%,

and with sales of 937 million units

the smartphone market will see a

rise of 37%. “Products with smart

innovative features are highly

appreciated by the consumers.

These products are driving the

market significantly,” said Hans-

Joachim Kamp, Chairman of the

Supervisory Board of gfu; Vice

President ZVEI.

“60% of consumers

are very interested in

smart appliances, and

interoperability between

separate devices”

Dr Reinhard

Zinkann speaking

at the IFA opening

press conference

Smart homes and smart appliances

are also ready to impact. Dr

Reinhard Zinkann, Chairman, ZVEI

Electrical Home Appliance Product

Division pointed to research that

claims ‘60% of consumers are very

interested in smart appliances, and

interoperability between separate

devices’. With the smart watch

also making its world premiere

at IFA 2103, it’s not just the tech

that’s smart: as Dr Christian Göke,

CEO, Messe Berlin put it: “IFA

unites the smartest players in the

field of consumer electronics.”

www.ifa-international.org

IFA International • Friday 6 th September 2013

7


News

Evolution

or Revolution?

IT and Telecommunications

added to the mix

Jens Heithecker

IFA Director

IFA Director Jens Heithecker

travels the world to visit with

exhibitors before each year’s

show. So who is better placed

to give us an overview of

industry sentiment? We asked

Mr Heithecker what the key

trends are in terms of exhibitors

this year.

Dr Christian Göke

and Ingrid Maaß

INGRID MAAß APPOINTED

AS NEW COO OF MESSE BERLIN

Messe Berlin (organiser of IFA) has announced Ingrid Maaß as the

new COO. She took up her post on 1 August. In December 2012

the Supervisory Board had already appointed Dr. Christian Göke to

succeed the former CEO, Raimund Hosch, who retired at the end

of June. Ingrid Maaß studied Business Management, and following

posts held with KPMG Consulting GmbH, IKB Private Equity GmbH

as well as IIC The Industrial Investment Council GmbH was a

board member of CNC Communications & Network Consulting

AG in Munich. Ingrid Maaß: “I look forward to the many different

challenges and operational responsibilities that managing this

leading international company for trade fairs and congresses will

bring along. Together with Dr. Christian Göke I will continue to

expand this venue for trade fairs and congresses in its role as one

of the economic mainstays of the metropolitan region of Berlin/

Brandenburg.“

[ Interview by Richard Barnes ]

We are seeing two major

developments. One is that

the manufacturers feel

they have to be here at IFA,

whatever is happening in

the market, during the good

times and the bad times.

They have to present their

innovations in order to drive

the market. The IFA is the

best place to do that. That’s

the secret behind our growth

year-by-year, never stopping.

The second is that if you

look at the structure of IFA

this year, after integrating

the home appliance

industry seven years ago,

now a new evolution is

starting – that of the IT

and telecommunications

industries. These will be part

of consumer electronics in

the best way. In the past

it was separated. The IT

industry prioritised the B2B

markets, but now they

address B2B only after

addressing the consumer

markets.

With keynotes by

companies like Sprint and

Ford, we are seeing a big

change in the kinds of

people coming here…

It’s a big evolution. We

have all major players –

worldwide – from the

“smart” industries in one

location – in one hotspot.

It’s the only show in the

world that can deliver that.

The traditional consumer

electronics manufacturers,

plus telecommunications,

plus IT, plus start-ups are

all here. And of course our

new partnership with CTIA

showcases this in another

way – that we bring together

not only geographic

markets; we bring together

two different sides of the

industry. The connecting

industry – the wireless

industry from the American

side – the CTIA has a global

influence in standardisation

in new technology for the

wireless industry. We have

the traditional markets with

our retailer landscape that is

assembled here every year.

All the biggest players in

the industry are here – from

presidents and CEOs – the

president of Dixons is here

of course – all the main

retailers from around the

world are here with buyers,

managers, category buyers.

The presidents and CEOs

on the manufacturing side

are here as well to meet

these important clients,

and it thus becomes a

global summit of the CE,

IT, Telecommunications and

Home Appliance industries

focussing on consumer

markets.

The CEO of Vestel is

delivering a keynote.

Some people are maybe

not aware how important

the Turkish industry is to

Europe in this way… It’s a

bit of a surprise.

Not for me! I visited Vestel

and Beko several times and

saw, over the years, how

effective and powerful these

companies are. Now as a

second step, the Turkish

companies are developing

their own brands. Beko did

this by taking over Grundig,

and Vestel is going another

way. Over the years, I learned

that they are producing in

OEM and ODM for most of

the very famous brands in

the world. This shows how

innovative they are and

their level of expertise in the

market and in technologies –

and I am very much looking

forward to his keynote.

www.ifa-international.org

IFA International • Friday 6 th September 2013

9


Official Daily News Source f or International Visitors at IFA

News

Analysing Smart Trends

GfK Retail and Technology plots course for the future

This is the smart year, and IFA is the smart show, but how can we measure the

impact of “smart” on the market this year? We asked Jürgen Boyny, Global

Director of Consumer Electronics, GfK Retail and Technology what the key

trends are in this respect.

The big trend is how the

consumer uses all these

smart products at the

moment and even more

so in the future. The TV is

still a TV of course, first of

all for video consumption,

but as soon as you connect

the TV to other sources,

you get new content.

You can use the TV as a

Skype station for example,

or something else… All

these connected or smart

functions will broaden the

benefits of these products

and this is what IFA brings

to the consumers, that

TVs, smartphones, all these

products have many more

benefits compared to the

past.

What was your

overall impression of

IFA’s opening press

conference?

The conference was quite

positive. It has showed where

the need for development

is: on one hand, of course

there is development in

innovation, on the technical

side, but there is also a

need for communication.

This is what the smart TV

communication initiative is

for, and it is much needed

at the moment. There is

a lack of communication

especially in countries

such as Germany, so this

year at IFA, the numerous

press conferences have

been a starting point for

communication on smart

features.

We saw that Turkey is the

number one country in

terms of public use and

public awareness of the

smart products. Why do

you think that is?

I know about this study of

course, and even we have

been astonished to hear that

Turkey is ahead in knowledge

of smart TV functions.

It might be because the

Turkish broadcasters have

been promoting them and

informing about them,

local information is more

available that in other

countries. Yes, Turkey is

ahead in knowledge about

smart TVs. On top of that,

the Turkish manufacturer

Vestel is one of the most

important TV producers and

manufacturers here. There

are not even well known

under the name Vestel, but

there are of course lots of

companies who produce in

factories which are owned

by Vestel. So of course they

have a big knowledge on

the market, and we know of

course that TV in Turkey is a

big issue.

Sprint and Ford are going

to be giving keynotes

here at this year’s IFA. Is

this an indication of the

evolution of the market

in general?

Smart functions are spreading

out of smartphones, smart

TVs, smart major domestic

appliances and other smart

consumer electronics

products, and also stepping

into cars. Maybe in a couple

of years you might be able

to put your smartphone

into a console and dock it

with a car, and all current

information from the car,

you will get from your

smartphone. There is a lot of

development possible to link

other industries with those

smart industries, and that is

happening at the moment.

So do you think we

are just at the start of

something? Where are

we in this evolution?

We have seen the

huge development of

smartphones, which are

first of all of course a

mobile phone. The huge

development of the

smartphone is due to the fact

that it has moved to a smart

device. We are at the very

early beginning of the TV

also changing into a smart

device and doing something

else other than only showing

TV programmes. The smart

idea will also spread to

HiFi, to audio, and to other

technologies, and other

industries, such as major

domestic appliances, small

domestic appliances, and

also the car industry. Yes, we

are in the early beginning.

FOR MORE INFORMATION

FROM GFK, PLEASE STOP BY

THEIR BOOTH ON THE SECOND

FLOOR OF THE GROSSER

STERN.

Jürgen Boyny

Global Director of Consumer Electronics,

GfK Retail and Technology

“…this year at IFA,

the numerous press

conferences have been

a starting point for

communication on

smart features.”

I FA

international

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10


News

Sony Wows with Next-Generation Devices

Xperia Z1 Smartphone Leads Sony’s Dynamic IFA Product Launchstrong

growth in 2014

Kazuo Hirai, President and CEO of Sony

Corporation, unveiled a diverse suite of leading

edge products at a packed IFA press conference.

Led by a new flagship smartphone, the Xperia

Z1, the launch aimed to harness the true power

of ‘One Sony’ device interconnectivity. One-touch

technology that allows easy wireless content

sharing was a central theme at the launch.

The Xperia Z1 is a premium

waterproof smartphone that

combines Sony's latest mobile

and imaging technologies,

offering high-end camera

capabilities (20 megapixels),

multiple smart social camera

applications and instant access

to multimedia entertainment.

"Xperia Z1 is a watershed

moment for Sony,” said

Mr Hirai. “It marks the first

time we’ve concentrated so

many leading technologies,

together with our full suite of

entertainment content services,

all in a single, beautifully

designed mobile product.”

Sony also unveiled a Cyber-shot

DSC-QX10 attachable lens with

10x optical zoom that turns the

Xperia, and other smartphones,

into a specialist camera.

“Only Sony has the broad

and deep technology, plus

the consumer electronics

experience and most of all the

benefit of customer dialogue to

bring this sort of smartphone to

market,” Hirai said.

Sony has also bolstered its

traditional strength in the audio

CE market via a range of High-

Resolution audio-technologycompatible

products that give

seven times the audio quality

of CD. These include HDD

audio players, stereo and

DAC amplifiers, and portable

audio such as headphones and

Walkman.

Another feature of the launch

was a suite of 4K resolution

products including the VPL-

VW500ES video projector that

brings the state-of-the-art

4K cinema experience into

the home and reinforces

Sony’s commitment to lead

in 4K innovation from lens

to living room. The projector

will enhance standard highdefinition

1080p content,

allowing viewers to enjoy 4K

images with their existing Bluray

discs.

“Each of these is a symbol of

Sony’s product-led revival,”

said Hirai. “These products will

dramatically enhance the way you

play, watch, listen and create.”

Hall 4.2

Stand 101

Samsung Presents

the Premium House

Press conference reveals innovations

for the home of the future

At the heart of the Samsung’s

Thursday presentation was

the ‘premium house’, the

company’s vision for the future

of home life. The stage was

designed as an open living

space populated by Samsung’s

new devices and appliances. A

series of top-level speakers,

headlined by Boo-Keun Yoon,

President & CEO, Samsung

Electronics, were joined

onstage by contributors

including chefs, broadcasters

and designers, to help present

a range of products, from TVs

and refrigerators to printers.

Michael Zoeller, European

Marketing Director, created

the biggest buzz in the packed

hall when his presentation of

the new range of UHD TVs and

curved OLED TV culminated

in the unveiling of the 98”

S9 UHD TV, which impressed

immediately with a screen

250cm wide yet showing

sharp, bright, detailed

ultra-HD images.

The overall impression,

however, was one of

convergent ideas: the washing

machine exhibited has a

crystalline door made from

TOC glass previously employed

in Samsung’s TV screens.

“Our three guiding principles

are people, innovation and

society,” Yoon said, and the

modern living space presented

clearly reflected that.

Hall 20

Stand 101

Hall 5,1

Stand 101

www.ifa-international.org

IFA International • Friday 6 th September 2013

11


News

Siemens: The Future Will Be Smart

Brand presents trend report on modern living environments and

demonstrates smart-home technology

Roland Hagenbucher

Siemens Managing Director

In the run-up to IFA 2013

Siemens has taken an indepth

look at the consumer

trends influencing future

living spaces and presented

the findings of its report

under the motto Future

Living – Modern Living

Environments for the 21st

Century. Most notably

the kitchen has emerged

as the new status for

consumers: 57% of subjects

considered a great kitchen

to be important, compared

to only 29% choosing

the traditional prestige

item, the automobile.

With food produce and

preparation experiencing a

renaissance it follows that

the kitchen takes centre

stage in modern homes

with 50% of respondents

naming the kitchen as the

meeting point of the home.

Siemens is responding to

the transformation of the

kitchen from working space

to living space by presenting

appliances with thoughtful

design and connected

technology.

The networked home is no

longer just a vision. At IFA

2013, Siemens is showing

how connectivity can make

everyday life at home more

efficient. The Connectivity

Frame presents today what,

in part, will be market-ready

from next year: mobile

household management,

a cookbook that interacts

Making 4K Content Come Alive

Technicolor certifies CE colour accuracy

Video technology

company Technicolor will

highlight new certification

programmes at IFA that

regulate colour quality on

PCs and mobile devices and

help deliver 4K video to UHD

TVs.

Technicolor is partnering

with Portrait Displays in a

certification programme

that provides correct colour

accuracy for video content

from streaming media

services, Blu-ray Discs and

more.

“When a display has gone

through the Technicolor

Color Certified process,

consumers will know that

they are buying a product

that delivers accurate

colour,” said Portrait

Displays President and CEO

J. Michael James.

For 4K, Technicolor awarded

its first certification to

video processing company

Marseille Networks for

its chip system that lets

consumers enjoy 4K

upscaling on non-4K

content.

with the oven, or operating

instructions with augmented

reality.

To meet the demand that

modern cooking places

on accessibility to fresh

produce, Siemens introduces

its vacuum Technology in

the home. This innovation

in refrigeration combines

low storage temperatures

close to 0°C with a reduced

oxygen atmosphere. As a

result, food stays fresh up to

five times longer. The new

refrigerators should also

speak to consumer social

conscience by limiting food

wastage. Siemens has also

developed a cooktop with

an energy consumption

display, also featuring a

wider varioInduction area

for a larger cooking surface.

Hall 1.1

Stand 101

www.ifa-international.org

IFA International • Friday 6 th September 2013

13


News

Bosch Raises Consciousness

Consumer research helps Bosch shape the future

Bosch has focused a great

deal of energy on getting to

know its customers this year.

The results of a survey

conducted by the Monheimer

Institut are shaping the

German premium brand’s

The Bosch press conference emphasised substance, quality and performance.

future vision. Bosch asked

the question ‘Wie bewusst

lebt du?’ (‘How conscious do

you live?). The answers made

it clear that women are more

environmentally conscious

than men, that people are

becoming more interested

in cooking and that both

men and women would

like to be environmentally

aware but lack the necessary

information. As a result,

energy efficiency coupled

with energy information are

what to expect from Bosch in

the last quarter of 2013.

Launching at IFA, the

Cooking Platform is a stove

top with automatic settings,

memory and an active energy

scale that lets consumers

know how much energy they

are using, and how they can

optimise their consumption.

The MyBosch app,

meanwhile, puts an end

to user manuals. The app

also offers Bosch customers

advice on how best to work

their appliances, such as

the optimal way to store

foodstuffs in their fridge.

Regarding fridges, Bosch is

launching 15 new designs

under the Classic Reloaded

brand. The public can vote

for their favourite fridge

design online and Bosch will

then take that appliance into

production.

Bosch is also focusing on

making its appliances silent.

The Logixx 8 Sensitive, aimed

at consumers with allergies

and skin conditions, is not

only the most ‘skin-kind’

washing machine that Bosch

has ever produced, but it is

also the quietest.

Bosch is also showcasing

the Athlet, a small vacuum

cleaner powered by a lithium

ion battery, which is ideal for

apartments or small spaces.

Hall 3.1

Stand 101

First-of-a-kind

4K 50/60 Hz

joins over

eight million

connected

Panasonic TV's

in the world.

The TV of the Future Is Here

Panasonic launches the ‘future-proof’ WT600

UHD TV at IFA

The highlight of Panasonic’s

press conference at IFA was

the launch of the Smart Viera

4K UHD TV L65 WT600.

Panasonic claims the TV is

the first of its kind in the

world with a 4K 50/60 Hz

input. But that’s not the only

‘first’ Panasonic has to brag

about at IFA. The WT600

has also been awarded

THX 4K certification, which

Panasonic Consider as the

equivalent of an Oscar in

the Consumer Electronics

world. The third ‘first’

Panasonic has announced

is the inclusion of a display

port 1.2a, enabling PC-to-

TV connections. The WT600

stands out because of its

picture quality, range of

connectivity and the fact

that it is future-proof.

Since 2008 Panasonic's

VIERA TVs have had cloud

TV capabilities and today

there are over eight million

connected Panasonic TVs in

the world.

Panasonic is hoping that its

future-proofing will come

from the world of gaming,

although at present its

technology is ahead of the

curve, as the 4K games

console industry is still in

its infancy. Another area

where Panasonic believes

its 4K TV has a future is in

film production. Filmmakers

will be able to transfer

raw footage direct to the

TV and watch it in 4K.

The WT600 comes equipped

with a HTML web browser

and an SD card port. For

customers with tablets,

the Swipe and Share 2.0

technology allows them to

transfer their photo albums

directly to the TV. European

partnerships are already in

place with Eurosport and

Canal+ and more will follow

later this year.

Panasonic also introduced

the new 20-inch 4K tablet.

The tablet will feature 3,840

x 2,160 pixels or a total of

220ppi – and according to

Panasonic is the lightest

20” tablet on the market.

Hall 5.2

Stand 101

Panasonic unveils the Smart Viera 4K UHD 65“ TV

www.ifa-international.org

IFA International • Friday 6 th September 2013

15


News

Miele Launches "Revolutionary Cleaning"

Setting new washing machine and tumble dryer standards at IFA

[ by Stuart Braun ]

At its IFA press conference,

German high-end home

appliance brand Miele

launched a new range of

W1 and T1 model washing

machines and tumble dryers

at IFA 2013. With a focus

on cleaning performance,

gentle fabric care and

user convenience, Miele

is claiming a number of

‘world exclusive’ features

for its new generation

home appliances.

These include a PowerWash

process which, in

combination with a special

drum rhythm and rotational

speed, allows detergent to

penetrate the load deeper

and faster and improves

[ by Neil Crossley ]

Innovative design and sonic

excellence are defining

factors of the new Logitech

range of products, launched

at IFA 2013. Prominent

among these is the UE

Boom, a wireless speaker

hailed as the ‘world’s first

social media player’.

The UE Boom has been

created by Ultimate Ears, a

Logitech brand, which has

a strong heritage among

performing artists for its

in-ear monitors. Three out

of four professional singers

and musicians use UE inear

monitors on stage.

“With Ultimate Ears, we

have taken all the sound

engineering know-how

from the professional side

and put it into consumer

cleaning performance by at

least 10%.

In addition to new automatic

on-board Miele-branded

detergent dispensing

systems, W1 and T1 model

washing machines are rated

A+++ for energy efficiency,

have a minimum load

capacity of 8 kg and will

spin at 1600 rpm. All dryers

in the range will feature

Miele's energy-saving heatpump

technology.

Meanwhile, Miele’s new

efficient and convenient

CapDosing, or capsule

dispensing function,

facilitates the precise use of

special-purpose detergents,

additives or fabric

products,” said Diego

Gabathuler, Logitech

Marketing Manager Central

Europe.

conditioner in capsules

placed into the fabric

conditioner compartment.

Energy efficiency is another

core theme for Miele at

IFA 2013. All W1 series

washing machines feature

the new ProfiEco motor,

a brushless, permanentmagnet

technology that

is powerful, maintenancefree,

quiet and highly

energy-efficient. The

machines have achieved

an A+++ rating for energy

efficiency and an A rating for

spin efficiency. Meanwhile,

the EcoFeedback indicator,

a familiar feature on

Miele washing machines,

now helps users to better

monitor tumble dryer

energy efficiency.

Sonic Boom Unleashed

by Logitech

The ever-innovative PC accessories

provider launches ‘the world’s first

social media player’ at IFA

The UE Boom offers

360º sound, a 15-hour

rechargeable battery, a

15-metre range and enables

two mobile devices to be

connected at the same time.

It is covered in a specially

developed acoustic skin

that is both water and stain

resistant. The product retails

at €€199 and has been

launched in Switzerland

as a first-test market in

Europe. “Switzerland

is obviously a particular

market with a high buying

power,” said Gabathuler,

“but it’s outperforming

all competitive products.

We are launching it in

Germany as we speak. We

have a availability in Saturn

as of last week and we will

have further retail partners

on board going forward.”

The UE Boom is aimed

specifically at the youth

market and has been

produced in response to

radically changing listening

trends.

“The digital age has changed

how we listen to our

favourite songs and

interact with music,”

said Rory Dooley,

general manager of

Ultimate Ears. “While

online music services

have made it easier to

access your music, it's

remained a challenge

to have an anytime,

anywhere listening

experience that can

Washing machines and

tumble dryers from Miele

are available in two design

lines: ChromeEdition with

its chrome-plated door

ring has a more classic

appearance, while the

WhiteEdition is pitched to

consumers with a penchant

for modern, contemporary

design.

Dr Reinhard Zinkann,

Executive Board member of

Miele, also unveiled a new

be shared with others. UE

Boom solves that problem.

Ultimate Ears strives to

amplify the social experience

of listening to music,

bringing people together

around the music they

love. UE Boom is designed

to bring music out into the

world.”

Other products launched

by Logitech include ultrathin

protective keyboard

folios for Samsung Galaxy

tablets, retailing at €99, and

Knock2Open feature on its

6000 dishwasher range at

IFA – simply knock twice

and the dishwasher opens

automatically, a feature

that integrates the machine

more seamlessly into

modern kitchen designs.

Hall 2.1

Stand 101

Miele booth

at IFA

Z600 Bluetooth speakers,

retailing at €€149. These

speakers were designed to

resemble an object of art

using shapes, materials,

and colours that meld with

the modern living space.

They can be used to stream

music and other audio from

a computer, smartphone or

tablet.

Hall 3.2

Stand 212

The UE Boom provides

pro audio sound quality

16


Conference & Events Preview

IFA 2013

International Keynotes

THE WORLD’S DECISION MAKERS OF THE CONSUMER

ELECTRONICS, HOME APPLIANCES AND RELATED BRANCHES

ARE INVITED TO SHARE THEIR VISIONS WITH EXHIBITORS, TRADE

VISITORS, VIPS AND JOURNALISTS OF IFA.

Pieter

Nota

Executive Vice President

& Chief Executive Officer

of Consumer Lifestyle,

Philips

“PHILIPS - DELIVERING MEANINGFUL

INNOVATION IN A DIGITAL AGE"

6 th September - 10:15 a.m.

Founded in 1891, Philips has developed into one

of the biggest and most innovative technology

companies worldwide. With its three different

sectors: Healthcare, Lighting and Consumer

Lifestyle, Philips is broadly based and has always

pursued one goal: to improve people’s lives, by

making it easier, healthier and more enjoyable.

IFA Berlin played a major role for Philips right

from the beginning in 1924. In 2013 “Smart”

arrived in every product area presented on the

IFA fairground. Philips points out how smart

technology solutions can upgrade consumers’

lives and how these accompany the long-term

corporate strategy of Philips.

Dan

Hesse

Chief Executive Officer,

Sprint Corporation

“FROM TRANSFORMATIVE TO

REVOLUTIONARY: THE IMPACT OF WIRELESS

ON OUR WORLD”

6 th September - 1:00 p.m.

In the first IFA keynote by a US wireless CEO,

Dan Hesse will address the profound impact

wireless has on societies across the world. With

the advent of ultra-high-speed mobile networks,

wireless will play an even more integral role in

virtually every aspect of our lives. Advances once

thought far in the future, like augmented reality,

vocal recognition and real-time translation, will

become commonplace. What will this new world

look like? What are the advantages and the

challenges? How will this “always on” world of

Big Data affect privacy and security?

Alan

Mulally

President

& Chief Executive Officer,

Ford Motor Company

“THE SMART CAR: INTUITIVE, CONNECTED

AND SAFE”

6 th September - 5:00 p.m.

Alan Mulally’s keynote will highlight Ford’s

commitment to leading a new era of connected

driving and how it is leveraging technology

to deliver a safer, more convenient driving

experience. Mulally also will reveal an allnew

Ford concept vehicle with breakthrough

technology features. Ford also will provide an

update on plans for bringing Ford SYNC with

AppLink to market later this year, including an

update on new app development partners.

Turan

Erdogan

Chief Executive Officer,

Vestel Group

Colin

Angle

Co-Founder

& Chief Executive Officer,

iRobot

“Head Monster”

Noel Lee

Founder

& Chief Executive Officer,

Monster, Inc.

“WILL TV DIE? FUTURE OF CONSUMER

ELECTRONICS”

7 th September - 10:30 a.m.

In his keynote address, Vestel CEO, Turan

Erdogan will explore the future of consumer

electronics. Ten years from now, the TV will

still be one of the largest pieces of furniture in

the living room, and it will still have a central

place in family life. However the TV business

overall may be unrecognizable certainly when

compared to the operating models and industry

makeup that prevail today.

"HOW ROBOTS ARE CHANGING THE

CONSUMER SPACE AND PEOPLES’ LIVES"

7 th September - 3:00 p.m.

Colin Angle co-founded iRobot in 1991 with

the goal of making practical robots a reality for

people around the world. For more than two

decades, iRobot has been leading the charge and

developing the latest in robotic technologies. Mr

Angle will talk about how by creating value –

dependable robots that perform their tasks will

become within reach of the everyday consumer.

Robots are now in the mainstream. Robots are

performing more jobs indoors and extending

their reach to outdoor jobs as well.

“THE HEADPHONE REVOLUTION: HOW DID IT

HAPPEN? FROM MONSTER, THE COMPANY

THAT MADE IT HAPPEN”

8 th September - 3:00 p.m.

In his keynote, Noel Lee will give the inside

track on how headphones became a big

consumer business. The Head Monster will

give insights about the key values needed to

find new trends, to develop audio innovations

for retailers, customers and consumers and

to drive business successfully for more than

30 years. He will analyse the development in

the headphone market of the last years and

question if this is a fad or an ongoing trend. In

these considerations, he will also discuss the

most recent developments in the consumer

electronics market.

ACCESS

Exhibitors, Trade Visitors,

Press and VIPs

LOCATION

International Keynote Area,

Hall 6.3

ENTRY

15 min. prior to start / VIPs and Press: 30 min. prior to start

For trade visitors admission to the exhibition grounds for the

morning keynotes is through the South Entrance.

SHUTTLE SERVICE

A shuttle bus service guarantees comfortable transfer from South

Entrance / International Trade Visitor Reception Area (foyer between

Hall 1.1 and 2.1) to the International Keynote Area.

www.ifa-international.org IFA International • Friday 6 th September 2013

17


Press Corner

“Visions, Rumours and

Future predictions”

What journalists are looking for at IFA

By Joanna Stephens

For Swedish TV

technology journalist

and EISA member

Anders Albinsson, it’s the

“visions, rumours and

future predictions” that

make IFA unmissable.

“I’m not here looking for

new products so much as

trends,” he said, noting that

the press pack descends on

Berlin at the beginning of

IFA buzzing with speculation

as to who’s doing what,

how, when and with whom.

“And then, at the end of the

week, you get to find out

what rumours were true and

what was just rumours.”

Albinsson, who is

representing the EISA

member publications

HemmaBio and Hifi Musik

in Berlin, has attended every

IFA except one since 1987. It

is, he said, quite simply ‘the’

show for home electronics

in Europe. “You get a

total picture of the whole

industry, which is hard to get

from the viewpoint of your

local market,” he added,

listing IFA’s other USPs as

access to the top echelons

of the world biggest

electronic companies,

rubbing shoulders with

“real experts” — such as

engineers and product

designers — that you

would be unlikely to meet

elsewhere, and exchanging

news and views with fellow

journalists from both home

and abroad.

Albinsson, who is also an

ISF-certified calibrator and

has served on the EISA

Video jury panel since 1997,

is not expecting IFA 2013

to deliver many surprises

in terms of TV innovation.

And despite the hope being

invested in UHD, OLED and

smart TV technology, he

also believes the market is

in for more turbulence, as

unit prices continue to head

south and new competition

comes in from Chinese

market vendors. “All this

will threaten the established

power structure. There will

be winners and losers,” he

predicted.

And Albinsson has seen his

fair share of both winners

and losers during his 25

years at IFA: “I’ve seen a lot

of things for the first time

here — double cassette

decks, DCC, RDS, minidiscs,

laser TV, MP3, super-VHS,

DAT, SACD, DVD, DVD

audio, DVB-S, DVB-T, Blu-

Ray…” It pays to remember,

he observed, that sooner or

later all of them disappear.

Anders Albinsson

Swedish TV journalist and EISA member

Telematics

Boom Driven

By Apps

The Telematics Awards

2013 is to be held for

the first time at IFA, on

Saturday, 7 September. IFA

is also hosting the firstever

telematics debate,

featuring a five-strong

panel of experts, on the

same day.

More than 160 guests

have registered to attend

the Awards. “It means

that human telematics

is catching up fast with

vehicle telematics, which is

already firmly established

on the market,” said

Katharina Klischewsky

of Awards organiser

Telematik-Markt.de.

“However, it also underlines

the impact and awareness

that human telematics has

achieved to date. In that

context telematics apps

are definitely the driving

force. I am particularly

pleased that attitudes in

the healthcare system

towards telematics have

also changed.”

TEDxBerlin Hosts City 2.0

Debate

By 2050, it is estimated

that 70% of the world’s

population will live in

cities. How will our living

conditions change as urban

populations swell? And

how will the cities of the

future evolve? Over the next

two days, these questions

— and the smart future

of urban life — are being

debated by more than 20

innovators, creatives and

visionaries in the TEDxBerlin

City 2.0 conference. An

offshoot of the global

TED Talks phenomenon,

the presentations will

examine why integrated

architectural, technological

and sociographic

innovations are not just

a utopian dream, but

essential.

18


Trade News

Retail Is Detail for

Euronics

Carpels prioritises local growth and

integration hits the marketplace

THE DEAL MAKERS

Harvey Norman

Expands Into Europe

Euronics International,

Europe’s largest retail

group specialising in

consumer electronics

and domestic appliances,

represents 6,000

independent retailers with

more than 11,000 outlets.

Here, the organisation’s

President, Hans Carpels,

shares his plans for the

next three years…

We will focus on local

growth for our members by

establishing a balanced score

card. Furthermore, more

emphasis will be placed on

online integration.

Despite the tough

economic conditions,

your stores are reporting

growing sales. How have

they achieved this?

We feel that today’s

consumers, when they

spend money, want to be

very sure their money is

well spent. They want to be

reassured. So it’s important

that we have very well

trained staff who are able

to explain our products

perfectly. Of course, it’s not

always easy in countries

where consumer spending

is under pressure, but we try

to outperform the market.

On which markets is

Euronics focusing?

Last year was a year of big

VIEW FROM THE FRONT

expansion because Poland

and Turkey were added to

the Euronics territory. And in

Sweden, we have managed

to integrate the country’s

leading white-goods group

into our organisation. We

hope this will lead to closer

co-operation in the Nordic

territories.

How does your business

model work?

Let’s keep the essentials

hidden — we don’t want

the competition to learn too

much! But let me tell you

one of our mantras: ‘retail is

Consumers are becoming more resistant to

persuasion, according to Benedict Kober from

Euronics Deutschland. Instead, he says, “they are

willing to accept a performance-based mark-up in

exchange for a good range of products”.

Jose Maria Verdeguer from Sinersis, meanwhile,

believes that Spain and Portugal are now entering

the final phase of the downturn. Thanks to the

region’s convenience-store model, proximity,

professional advice and competitive pricing will be

the basis of future success, Verdeguer suggests.

Hans Carpels

President of Euronics

detail’. We happen to be

very good at detailed work.

You have very close ties

with IFA. How significant

is the event in terms of

Euronics’ success?

IFA is the main fair for every

self-respecting retailer. In

addition to new products,

you can also see the trends

for the coming months and

exchange opinions with

your partners from both the

retail and industry sides of

our business.

Hall 22

Stand 102

“Today’s

consumers,

when they spend

money, want

to be very sure

their money is

well spent”

Jo Wieden

Managing Director,

Harvey Norman Central Europe

Jo Wieden, managing director at Harvey Norman

Central Europe, is at the forefront of a Europe-wide

expansion plan. The company has found success in

Australia where almost half of its workforce is now

based. Now the company is hoping to emulate

this success in Europe. Jo Wieden explained the

strategies behind this expansion plan…

How is Harvey Norman progressing in Europe,

and what is the company’s strategy to sustain

this progress over the coming years?

It’s no secret that the economy in our part of

Europe has faced some big challenges in the

past years, but we continue to grow our market

share, advance our offering to our customers and

strengthen our position in the market. I believe

that the next decade will be a very exciting time

for Harvey Norman in the European market.

What are the main objectives of your visit to

IFA?

Our plan is to look at what products and

technologies are coming, and to investigate

opportunities with brands and products that we

currently do not work with.

Which product categories are of most interest to

Harvey Norman?

We are mostly interested in AV, IT and appliances

– large and small – and the accessories associated

with all these categories.

Which product trends are the most important

for your business?

We are very interested in products that work

together to create the connected home.

How important is IFA for you, and why?

IFA is very important to us. We send a team every

year to investigate new products, trends, and

advances in merchandising and display, and they

always come back freshly motivated and inspired.

www.ifa-international.org

IFA International • Friday 6 th September 2013

19


20


Closer to the Consumer

A personal relationship with customers helps the Euronics

Deutschland’s brand to stand apart

Euronics Deutschland has three main brands and more

stores in its network than any other of Euronics’ national

organisations. Benedict Kober, Board Spokesman for

Euronics Deutschland, explains why the group is so

successful in this zone.

Benedict Kober

Euronics Deutschland eG

The heterogeneous structure

of Euronics Germany eG is

a great strength and at the

same time, a challenge.

Under the strong umbrella

brand of Euronics, we unite

members of all sizes, who

position themselves in the

market with different skills

and strengths. Therefore, we

are closer to the consumer

than other companies.

Customer focus and depth

distribution are unique in our

cooperative and Euronics

members can offer the right

range for each target group.

Buying habits are changing,

so new sales models and

formulas for approaching

customers are needed to

allow retailers to establish

a consistent marketing

strategy across all channels.

Many of our members are

already successfully entering

into cross-channel marketing

and testing new forms of

consumer dialogue. In 2014

we will continue to drive the

development of our multichannel

strategy.

Euronics stands for clear

quality and excellence.

Our dealers welcome

customers with an attractive

range of offers and strong

consultation and service

both on and offline.

Virtues such as a personal

relationship with customers,

comprehensive advice and

competent customer service

are once again becoming

very important. This is what

makes our brand stand

apart.

Hall 23

Stand 102

Spanish Success

Examining how Euronics operates in Spain

Euronics is now the

largest organisation of

traders appliance stores

in Spain with more than

2,000 stores. Jose Maria

Verdegeur, General

Manager, Sinersis – Spain

and Portugal, explains

how the company

operates in this zone.

In Spain, the market

structure is divided into four

channels and our channel

‘buying groups’ are still very

active in the market. For

example, in the white goods

category, buying groups

currently have a market

share of 50%. Since 2007,

the evolution of the market

has experienced a marked

decline with a drop of

almost 50%, but we believe

we are in the last part of the

crisis and we hope that in

2014 the market stabilises.

As our business consists of

convenience stores, buying

groups continue to be a valid

option for customers for the

benefits that it brings, such as

proximity, advice, financing

and a competitive price.

Euronics International

Agreements provides a

basis for encouraging our

business lines, providing

an additional margin and

being innovative in product

lines such as IT, tablets,

smartphones and everything

related to developing crosschannel.

Hall 23

Stand 102

Jose Maria

Verdegeur

General Manager, Sinersis

Spain and Portugal

www.ifa-international.org IFA International • Friday 6 th September 2013

21


Exclusive Interview

PHILIPS –

INNOVATION THAT

MATTERS TO YOU.

Founded in 1891,

Philips has developed

into one of the biggest

and most innovative

technology companies

worldwide. With its

three different sectors:

Healthcare, Lighting

and Consumer Lifestyle,

Philips is broadly-based

and has always pursued

one goal: To improve

people’s lives, by making

it easier, healthier and

more enjoyable. IFA

Berlin plays a major

role for Philips right

from the beginning in

1924: the world’s largest

trade fair for Consumer

Electronics, White Goods

and Telecommunications

is the perfect place to

be for presenting new

products and technology.

In cooperation with the

IFA, Philips set many

trends, which developed

the market and increased

the market growth.

Thereby, Philips has

always taken smart

and strategic decisions,

which often pre-empted

rapid developments of

the market and led to

significant success. In

2013 “Smart” arrived

in every product area

presented on the IFA

fairground. Philips

points out how smart

technology solutions can

upgrade consumers’ lives

and how they accompany

the long-term corporate

strategy of Philips.

Smart Air Purifier

Philips Drives Digital

Connected products must address

Pieter Nota

Vice President Philips & CEO

Philips Consumer Lifestyle

“We invest in

the space where

innovation and

people meet”

In his Opening Keynote, Pieter Nota, Philips Vice

President & CEO of Philips Consumer Lifestyle

will highlight the challenges posed by intelligent

technological solutions and their influence in

Philips’ long-term corporate strategy. He told IFA

International how smart technology solutions can

upgrade consumers’ lives and underpin the longterm

corporate strategy of Philips.

[ Interview by Richard Barnes ]

In the Philips opening

keynote this year, I want to

talk about innovation – in

particular digital innovation.

Since its earliest days, the

Philips brand has stood for

leadership in innovation

– a position we proudly

continue today and which

is the engine of our growth.

We invest in the space where

innovation and people meet,

because consumers want

innovation to be personal,

relevant & impactful. We are

always passionate to invent

and partner with others to

apply technology that helps

people succeed, and in this

year’s address, I want to

share the great opportunity

digital innovation presents.

Why? Because our

consumers are increasingly

looking for smart,

personalised solutions that

help them to be healthy, live

well and enjoy life. I believe

that digital can give another

boost to innovation, but the

rules have not changed. To

be successful, connected

products must also address

a clear consumer benefit.

This year we are hearing a

lot about the "connected

world". How important

will connectivity between

products become in the

coming years?

Connectivity between

products will be critical in the

coming years, but only where

there is a clear consumer

benefit. Philips is at the

forefront of the connected

world with great examples

across Philips healthcare,

lighting and consumer

lifestyle. The Philips Hue,

the world’s smartest LED

bulb, is probably one of

the best-known examples.

This was launched last year

and was awarded ‘Best

Product Of 2012’ by Forbes

magazine. It demonstrates

the digital philosophy that

Philips is embracing. By

understanding consumers,

their motivations,

behaviours and desires,

and creating products

inspired by them, Philips is

delivering innovation that is

meaningful.

This year we are introducing

a new range of connected

products, that span every

room in the home. Philips

has that breadth and is

becoming a leader in digital.

Let me give two examples.

Air quality is a key driver

for healthy living in markets

such as China, and focus

is beginning to spread

into Europe. The Philips

Connected Air Purifier

provides families with the

confidence that they are

breathing clean air within

their home, providing a

real-time overview and

control of indoor and

outdoor air quality via

their smartphones. Philips

Air Purifiers help families

to feel better and more

comfortable in the home,

and can especially help to

improve the lives of those

suffering from allergies or

respiratory problems.

The ‘Philips HomeCooker

neXt’ is a concept that

sees Philips look to the

future of cooking. The

HomeCooker neXt connects

22


Exclusive Interview

Innovation

clear consumer benefits says Pieter Nota

to a new, dedicated app

where consumers can

download digitally-ready

recipies. These recipies

communicate directly with

the HomeCooker, telling

the device how to cook the

chosen dish, intelligently

stirring, changing cooking

temperature and managing

time. This concept delivers

on the consumer need to

create home-cooked meals

from fresh ingredients,

while being ‘free’ from the

kitchen during cooking.

We are showcasing

two concepts and three

innovation introductions

at this year’s IFA and they

can be experienced on our

stand, in Hall 22. These

propositions are based on

deep consumer insights, and

because they are connected

and software-based,

will continue to evolve

based on the activity and

feedback of the consumers,

developers and individuals.

We are looking forward to

collecting lots of feedback

on our stand.

Philips has made a couple

of important JV's in recent

times, allowing you to recentre

your ambitions on

the areas of consumer

health and well-being.

What is the perspective

for these areas?

I’m pleased to say that

Philips is a powerful brand in

television, audio and video

entertainment and here

at IFA we have launched

many innovations and won

hundreds of industry awards

over the years. This year is no

different. Yesterday, I shared

the stage with Maarten

de Vries from TP Vision

and Wiebo Vaartjes, the

“We want to help consumers to be

healthy and live well, in a more

sustainable world”

leader of the Audio, Video coffee. We are delivering

Entertainment businesses personal health and

where they announced the

latest innovations and yet

more awards. Philips is proud

of its legacy and excited

about the future success of

Philips in these categories.

These partnerships allow

me and my team to focus

on the next phase for

wellbeing innovation that

truly matters to consumers,

like the Philips Sonicare

range or the Philips AirFryer.

And this year at IFA we

are showcasing digital

propositions – responding to

consumer needs for smart,

personalised solutions.

Philips Consumer Lifestyle

- becoming the leading

technology company in

personal Health & Wellbeing.

We want to help

consumers to be healthy

and live well, in a more

sustainable world, and

are driving global scale

and category leadership in

exciting businesses like male

As a well-established brand

in the market, Philips now

has several areas in which it

is marketing.

We’re digitising across the

value chain, starting with

identifying consumer needs,

designing and implementing

the product or service,

bringing that innovation to

Smart Air Purifier App grooming, oral healthcare, market and explaining it to

kitchen appliances and the world. Our marketing

Hall 22

focus is strongly digital,

and we are stepping up

one-on-one engagement

with consumers along their

decision journey, engaging

at the right moment with

relevant content.

How important is IFA for

Philips in terms of global

marketing and sales?

Philips has been present at

IFA since the very first show

in 1924. From its earliest

days, IFA has been a hotbed

of creativity – showcasing

and sparking technical

innovation and driving

consumer demand. That’s

what makes it special for

Philips.

Stand 101

www.ifa-international.org IFA International • Friday 6 th September 2013

23


Exclusive Interview

MATTHIAS HARSCH

Matthias Harsch (47) has

served as a member of

Loewe Group’s executive

board since the beginning

of this year. A graduate in

business administration,

he is responsible for

the management of the

company’s marketing,

sales and customerservice

divisions. Before

joining Loewe, Harsch

was CEO of Bizerba Group

from 2006-2011.

INDIVIDUAL

ACHIEVEMENT

The Loewe Individual

55 television featuring

the Loewe 3D Orchestra

speaker system has won

this year’s EISA ‘Best

Product’ Award in the

European Home Theater

Solution category.

Announcing the award,

to be presented tonight

at a gala ceremony at the

Radisson Blu hotel, EISA’s

jury of independent

experts said: “Loewe

always strives to provide

home-entertainment

systems that mix

premium design and ease

of use with a quality

audiovisual experience.

The new Individual 55

slim-frame TV offers

active 3D playback,

an integrated PVR and

smart TV features. The

3D Orchestra 5.1 IS,

meanwhile, uses an array

of wireless speakers

with omni-directional

dispersion, ensuring an

immersive surroundsound

performance. This

is an appealing fuss-free

solution.”

Loewe CEO Matthias

Harsch added: “This

award from the

international specialinterest

press represents

an important recognition

of our work and

strengthens our resolve.”

Loewe’s Perfect World

Innovation and individuality define brand

Matthias Harsch:

“securing a successful

future”

Matthias Harsch, CEO of Loewe, comes to IFA

2013 with an ambitious expansion strategy, a

new global marketing plan — and the promise to

deliver the perfect entertainment experience to

the market…

[ Interview by Richard Barnes ]

This year at IFA, we have

adopted the slogan ‘My

Perfect Entertainment’.

In the premium-entry

segment, we are presenting

our new Loewe Art TV

line. In combination with

loudspeakers and the new

Loewe racks, these TVs can

be arranged as complete

home-entertainment

systems.

In the high-end premium

segment, technology and

design are represented by the

Loewe Individual and Loewe

Reference ID product lines.

In addition, we continue to

expand the audio design

segment with sound ports

and mobile loudspeakers.

And last but not least, we are

daring to look ahead to the

future of multimedia TV by

presenting three courageous

design studies.

Business has been tough

and a lot of changes have

taken place at Loewe.

Could you give us a brief

outline?

Loewe was, and still is

being, strongly affected

by the general two-digit

sales decline in Europe’s

TV sector. In order to drive

the restructuring of the

company, we entered

into an extensive strategic

partnership with the Chinese

high-tech company Hisense

“We are daring to look

ahead to the future of

multimedia TV”

in late July. This partnership

is designed to open up

synergies in the fields of

procurement, development,

production and distribution.

For example, we will develop

a joint technical platform,

introduce Hisense’s latest

UHD technology and start

joint distribution in the

Austrian test market.

With regards to our next

step, we are in constructive

discussions with potential

investors with the aim of

effecting a capital increase.

Thanks to these measures,

we feel confident of securing

a successful future for Loewe.

You have also been

strategically realigning

your product offer. Could

you tell us more…

Loewe is set to expand its

product range, mainly in the

premium-entry segment.

We have already started this

process with the new Loewe

Art line. In addition, in the

audio design segment, our

new products are attracting

younger target groups. Our

central brand values remain

award-winning design,

meaningful innovation and

exclusive individuality — and

they will remain the core

elements throughout all our

product classes.

How important is IFA

as part of your global

marketing plan?

IFA is the most important

international platform. We

can demonstrate our range

to a wide audience while,

in a separate area of our

booth, welcoming our trade

partners from both Germany

and our export markets. In

addition, IFA is a powerful

media event for gathering

and distributing news.

Hall 6.2

Stand 101

24


Exclusive Interview

YNTHT!

“You Need To Hear This” – Philips

launches renewed attack in audio sector

Wiebo Vaartjes, General Manager – Lifestyle Entertainment and Executive

Vice-President – Philips Consumer Lifestyle, while announcing new products

at IFA (see also news section), has sent a clear message to the market at IFA:

“Philips is here to stay as a consumer electronics brand”.

Mr Vaartjes – who already in 2006 headed Philips’ Sound Solutions Business

Unit – says the whole group is now focussing on creating a “real lifestyle

experience”. Philips is continuing to bring new audio solutions to the market,

including sound bars, docking stations, small audio, DECT phones and video

players. A major growth area is that of headphones.

IFA International editor-in-chief Richard Barnes met with Mr Vaartjes at the

Philips stand, and asked how he could best describe the new direction of his

company. -

Wiebo Vaartjes

General Manager – Lifestyle Entertainment and Executive

Vice-President – Philips Consumer Lifestyle

[ Interview by Richard Barnes ]

We want to play a role in

the new world of connected

entertainment. That was

the case in the past, but it’s

even more the case for the

future. This whole idea of

creating products that help

you release the content

from your smartphone or

your tablet – that’s where

we are. We are surrounding

the portable devices with

all kinds of devices with

easy connectivity, great

sound quality and of course

beautiful designs. That’s our

mission.

Earlier in the year it was

announced that Funai

Electric would be taking

over the running of your

operation. What does this

mean?

I am quite excited about

this, because we are

again part of a consumer

electrics company that is

driving for growth in this

business. We have already

been working with them

for over twenty years, but

what this means is that we

will continue to drive the

Philips brand in connected

entertainment, only under

the ownership of Funai

Electric. The brand will be

there, the brand perception

and implementation will be

there, we will have a very

close cooperation with TP

Vision – our sister company

in the TV business.

But the Funai

management were

apparently surprised how

big your R&D division

was…

Yes, because we have always

really been trying to innovate.

That’s our core aim. Of

course in this business you

always have categories that

are declining or changing,

but there are a lot of things

that are growing. One of

them is stemming from the

massive change in televisions.

They are becoming bigger,

smarter and thinner, but with

less space for the sound.

So we have an interesting

product called the Sound

Stage, which can be put at

the foot of the TV. And we

are trying to find clutter-free

solutions. There are sound

bars where the end speakers

can be released, and with

“ This whole idea of creating products that help

you release the content from your smartphone

or your tablet – that’s where we are”

wireless connectivity they

can be placed at the back

of the room – so if you want

to watch a movie you can

have surround sound with

lossless audio. We are also

creating a much bigger array

of headphones. Through

our research we have

found something extremely

interesting. Normally in

different geographic zones,

people have varying tastes

for sound quality, but we

have found that in the field

of headphones, people to

the contrary have very similar

tastes all around the world.

There is a sound signature

that is appreciated by a

lot of people independent

of where they live. We’ve

dubbed it the Philips Sound

Signature – or PSS.

You have mentioned in

the past that sound is

your passion… just how

far does that go?

We go to great lengths to

ensure that our products

reproduce every sound

with the authenticity of the

moment it was first created.

We are obsessed with sound.

We have a “sound panel” –

our “Golden Ears” – specially

trained people around the

world, who rate our sound

products. They compare our

products with competitors in

the same price brackets. We

aim for 70% of our sound

panel to rate our products

equal or better than the

competitors in the same

category.

Hall 22

Stand 101

www.ifa-international.org IFA International • Friday 6 th September 2013

25


LIVING ROOM

LIFESTYLE

SMART TV

UHD TV

SOUND BARS

STREAMING SOUND SYSTEMS

WELLBEING

TABLETS SET TO

DRIVE HOME

ENTERTAINMENT

Credited with bringing

the family back together

in the living room —

albeit engrossed in

different content — the

tablet is now challenging

traditional broadcasting

as the primary contentprovider.

Initially used as

a supplementary device

to browse, shop or post

online while watching TV,

the tablet is now beginning

to generate entertainment

in its own right. Apple

and Google have been

quick to recognise the

potential of this trend,

as is demonstrated by

the introduction of,

respectively, the AirPlay

wireless streaming

technology and the Nexus

Q media-streaming device.

The Smart View from

the Lounge Chair

Built-in intelligence increasingly important as part of the

living room concept

As consumers gain in intelligence thanks

to an ever-increasing access to information

sources of all kinds (hence the “smarter”

consumer), connectivity throughout the

home is growing in importance.

This is happening in several key areas: the

living room, the kitchen and the laundry

product ranges, and other brands are

also following this trend”. DisplaySearch

underlines the fact that a “lack of open

standards, competing devices and

matching content” are impairing growth

of Smart TV.

Nevertheless, as these issues are gradually

“Over 220 million Smart TV sets

will be sold worldwide in 2017”

resolved, forecasts are bright. Over

220 million Smart TV sets will be sold

worldwide in 2017, up from the 54 million

that will be sold in 2012, according to

Informa Telecoms & Media’s latest Smart-

TV device forecasts. 31% of households

worldwide will, say the analysts, own at

least one Smart TV in five years time.

Meanwhile, the growth of high fidelity

home sound gear – both home cinema

and streaming audio, is a major growth

area in the market. Digital signal

processing further enhances the sound

and maximises the output of small

systems. Wireless speakers are starting to

use Version 4.0 Bluetooth technology with

aptX Technology to enhance quality.

(as well as more generally through the

home with new automation and energy

management concepts). In today’s edition,

we take a close-up look at innovations

in the home living room environment,

notably in terms of home entertainment

and information.

A key figure that has been announced at

IFA 2013 is the growth in Smart TV sales

this year – forecast at a whopping 75%,

while the overall market is stagnant. This

is coupled with a continuing sharp rise in

the sale of media tablets – up 64%. As

the tablet and the TV will increasingly

communicate together, the compound

effect will help drive the market.

Internet access via the TV is growing.

According to the DisplaySearch Quarterly

Smart TV Shipment and Forecast Report,

“In all regions, we expect a shift towards

sets with open Internet access. Samsung

and LGE moved strongly with their 2012

MATURE MARKETS SLOWER

ON TAKE-UP

As underlined at the IFA opening press

conference on 4th September, mature

markets are often slower at picking-up

Smart TV adoption than others.

A recent survey by NPD DisplaySearch

echoes the same facts, stating that 71%

of connected flat panel TV owners in

emerging markets report they are likely

to purchase a smart TV in the next 12

months, compared to 37% in mature

markets.

According to the NPD DisplaySearch

Quarterly Smart TV Usage Study,

consumers in emerging markets are twice

as likely as those in mature markets to

purchase an internet-enabled smart

TV in the coming 12 months. 71% of

consumers in Brazil, China, and other

emerging markets reported they were

likely to purchase a smart TV in the next

12 months, compared to just 37% of TV

consumers in France, the UK, and other

mature markets.

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

All markets

(15 countries)

Mature markets

(6 countries)

Emerging markets

(9 countries)

Unlikely

Neither

Likely

www.ifa-international.org IFA International • Friday 6 th September 2013

27


Return to the Living Room

Smart TVs, multiscreens and free viewing

habits are changing communal living

According to GfK, the

landscape of the living

room is changing again.

People are more likely

to interact with the

content on their TV and

the related connected

online environments

than with the people

sitting beside them in

the living room.

Certainly, arguments over

who rules the remote

are almost history; it is

already normal for people

in the same room to be

simultaneously watching

different content on

multiple screens – on tablets

and smartphones. But rather

than fracturing family units,

this is actually bringing them

back to the living room,

echoing the early years of

television’s ubiquity.

Jürgen Boyny, global director

of consumer electronics,

GfK Retail & Technology

said: “The chance with

Smart TV is at least to move

TV benefits to a complete

new level of information

and usage, where the

TV develops into some

kind of videoconference

centre in the living room.

Grandchildren today still

call their grandparents on

the phone, but in the very

The future of the living room

near future they will do this

through the TV.”

Paul Gray, Director of

European TV Research,

DisplaySearch said: “Over

40% of TVs now shipping in

Western Europe can receive

internet content, with

Eastern Europe close behind

at 35% and rising rapidly.

The game for TV brands has

evolved rapidly from simple

portals to rich apps and

now inter-operability with

handheld devices.”

LIVING ROOM

72

28

As TVs get slimmer, about

25% of consumers buy a

soundbar at the same time

as purchasing their TV,

able to bring great sound

quality without the need

for separates. Meanwhile,

as far as headphones are

concerned an interesting

trend has emerged: what

used to be solely a livingroom

hi-fi accessory has

now become ubiquitous on

the streets.

However, the future for the

living room is more than just

LIFESTYLE

62

39

65

35

Smart TV

24

76

Others

Global Japan Korea CH NL D F UK

SMART TV sales vs LCD sales during 1st HY 2013] GfK Buyers Guide.ppt slide 3

36

64

40

60

68

32

71

29

video-calling, shopping

and commenting through

TV. The technology in

Microsoft’s Kinect, for

example – as well as leading

the way in gesture and sound

commands – will be intrinsic

to its pioneering Illumiroom,

projecting augmented visual

stimuli from the TV set onto

the room and the viewers

therein, making viewing and

gaming experiences hyperimmersive.

www.ifa-international.org IFA International • Friday 6 th September 2013

29


LIVING ROOM

LIFESTYLE

[ SMART TV & UHD TV ]

Value for Money and Android

Make the Difference

Haier introduces Android-based TVs, OLED,

tablets and smartphones at IFA

Christophe

Chancenest

Haier’s TV Marketing and

Sales Director, Europe

“(…) we

are bringing

the Android

experience

to the living

room.”

Haier's ambition in 2011 was to break into the top five of the European TV market. We asked Christophe

Chancenest, Haier’s TV Marketing and Sales Director, Europe, how the plan is progressing…

[ Interview by Richard Barnes ]

We have been consolidating

our position since 2011,

with currently around 1.5%

market share in Europe. We

have entered the top-five in

Italy, which is our strongest

market. We are the numberfive

brand there in the LED

and LCD TV in terms of

market share.

What are your greatest

challenges?

The first is to develop our

market share in a sector

that has been declining for

the last two years. We need

to sell TVs with added value.

Up until 2011 we sold TVs

up to 32 inches; now we sell

55-inch models and plan to

sell larger ones featuring

new technologies. We are

centring our TV marketing

on the Android system, and

even have an HDMI dongle

that can transform any TV

into a giant Android tablet.

As this system currently

equips around 80% of

the tablet market, we

are bringing the Android

experience to the living

room. At IFA we are taking

this further, introducing a

totally integrated model,

with the Android world

directly included in the TV

interface. The user can

access this using the TV

remote control.

engineers. Around 4% of

our turnover is invested

in R&D, and that’s quite a

high figure for the sector.

This year sees an evolution

of eye-control technology,

which allows the user to

pilot a TV using his or her

eyes. This year it includes a

highly developed interface,

virtually integrated into the

screen, and which is more

intuitive than before. But

we think our star this year is

our 55-inch OLED TV.

What are the key trends

in the market and how is

Haier also driving these

trends?

The main trend is size –

inspired by the onset of

4K. The second trend is

the coming together of

mobile and TV. The main

innovations are coming

from the mobile sector

– both smartphone and

tablet – and this is why we

decided to include Android

in our TV offering. This has

spurred us to offer tablets

as well. We are presenting

seven tablet models at IFA,

from seven to 10 inches, as

well as smartphones from

3.5 inches to 5.7 inches. The

television is thus evolving in

two directions: very big for

the family; and very small

for personal use … and all

with a smart interface.

bigger name brands for a

lower price point. Secondly,

we are differentiated by

using Android, a system

people know and which is

user friendly.

Hall 3.2

Stand 101

30

Last year you unveiled

transparent and eyecontrolled

TVs. What are

your key innovations at

IFA 2013?

Part of our stand each

year is dedicated to the

technologies of the future

being developed by our

What differentiates

Haier in the TV market

today?

Value for money. We are

responsible for all our own

designs and we assemble

products in Europe. This

allows us to propose the

same characteristics as the


ADVERTORIAL

LIVING ROOM

LIFESTYLE

[ SMART TV & UHD TV ]

UHD TV at an Affordable Price

Forging a strategy of price positioning to drive

UHD into the market

Tak Hung Lam

President, TongFang Global,

Ltd.

Mr. Tak Hung Lam is an

expert in the consumer

electronic market and

has over twenty years’

working experience for TVs.

He’s now the president of

Tongfang Global Ltd.

“Instead of

dropping the

price, I would

say that we

are making

affordable TVs

for our target

customers”

COMPANY PROFILE

Tongfang Global is an

international company

that focuses on consumer

electronics. Tongfang was

the first one to launch

affordable UHD TVs in US

market and accelerated the

typical time required to be

in the conversation with

tier-one brands.

In America, the SEIKI brand is making big headlines by dropping UHD TV prices to affordable levels.

Usually a brand starts off at higher prices for the new technology and gradually steps the price down.

Here they decided to go straight to the base line. We asked T.H. Lam, president, TongFang Global,

Ltd. – Seiki’s mother company – what the basis of this policy is.

We are always following

what our customers think.

Instead of dropping the

price, I would say that we

are making affordable TVs

for our target customers.

And so far, the U.S. market

reaction to the Seiki brand

in the Ultra HD TV space has

been incredibly positive.

No doubt your

competitors have been

unsettled by your

policies. Are you worried

what they think?

No. Our principle is to be

ourselves, and we believe

that we are doing the right

things, to fulfil the demands

of today’s TV buyers looking

for a simple, straightforward

product with great picture

quality and value.

Will you follow that

strategy in Europe as

well?

Yes, we are planning to

launch Ultra HD TVs in

Europe market and also

keep our business strategy

of providing affordable 4K

TV to our customers.

The industry stumbled

with 3D TV and now

many dealers have

concerns about UHD TV.

Are you confident about

this direction?

We are confident that Ultra

HD will quickly become the

next TV standard instead

of 3D TV. We are insisting

on the improvements

of picture quality and

sound quality to meet

higher expectations from

customers.

Other than physical

design and size, how does

one UHD TV distinguish

itself from others? That

is, what technology

inside the UHD TV can

make a difference in

performance?

Ultra HD offers more than

four times the resolution of

Full HD TVs. What that means

is simply a sharper image

and more detail than ever

seen before on a TV. Ultra

HD ultimately heightens the

entertainment experience

for movies, sports and even

computing. From an Ultra

HD performance standpoint,

Seiki Ultra HD technology

stands toe-to-toe with

competitors offering the

same eight million plus pixel

count to deliver outstanding

picture quality, but at an

attainable price.

"Smart" TVs are the

fashion. How will THTF

further develop the

mobile and streaming

aspects that make a

"smart TV?"

We are exploring simple,

cost-effective and great

smart TVs, which will be

launched in America and

Europe market on 2013

Q4. Visitors to IFA will

get a chance to see all

the features of our new

generation TVs.

What new products do

you have at IFA and how

do they reflect market

trends?

We are launching an

innovative TV using

special material — paper

– implying the trend of

environmentally friendly

ideas, and we are also

going to show a 55” OLED

TV.

Hall 25

Stand 131

www.ifa-international.org IFA International • Friday 6 th September 2013

31


LIVING ROOM

LIFESTYLE

The Importance

of Patent Pooling

Roberto Dini, founder of Sisvel, explains

his objectives for IFA

[ Interview by Richard Barnes ]

Sisvel generally comes to

IFA wearing two hats: one

for intellectual property

protection, and the other

for the development of

new technologies. How is

the company developing

in each of these fields?

In the field of licensing

Sisvel is active in arranging

and launching new joint

licensing programmes and

managing the existing ones

covering inter alias, LTE and

wireless technologies.

Can you explain your

patent pooling and

why it’s becoming

increasingly important

today?

Patent pooling, or joint

licensing agreements, are

the best way to license

groups of patents that give

advantages both to licensors

and to licensees. For the

patent owners it is the most

effective way to efficiently

license their patents, while

this is also the cheapest way

for the licensees to acquire

a license for technologies

covered by standards.

Why, in LTE

for example, is

this even more

important?

The LTE

technology is

very sophisticated

because it

is a further

enhancement of

the 3G technology

which was already

sophisticated.

Why is IFA so

important to you

as a platform for

reaching the

right partners?

Technologies

developed

by Sisvel are focused

on consumer electronic

products, such as 3D

transmission and vision.

When you are acting in

the field of transmissionreceiving

systems you need

to develop the entire chain

of products and equipment

to put the new technology

into the market. At IFA we

can find all the relevant

potential partners from the

receiving side.

Hall 2.2

Stand 104

Roberto Dini

Founder of Sisvel

Rovi’s DivX

10 Gives HEVC Power

to the People

IFA 2013 is the launch

platform for Rovi’s nextgeneration

consumer

software app, DivX 10,

which offers the free

creation and playback and

streaming of DivX video

in the new HEVC/H.265

standard.

The latest innovation in

Rovi’s pioneering DivX

software range, DivX 10

puts, for the first time, the

power of HEVC — expected

to deliver up to 50%

better compression than

H.264 —into consumers’

hands. Available as a free

download for Windows and

Mac computers, DivX 10

provides users with an easy

and cost-effective solution

for playing, creating and

streaming popular video

formats, including HEVC,

for high-quality playback

across multiple screens,

from PCs to mobile devices.

Hailing the DivX 10 as a

game-changing set of apps,

Kanaan Jemili, Rovi’s senior

vice-president of product

management, said as well

as enabling consumers to

deliver personal video more

efficiently and in a higler

quality the new software

would help fuel HEVC

support in CE devices.

Jemili added: A first of

its kind, DivX 10 is one

element of a broader DivX

HEVC ecosystem spanning

software, hardware, content

and services that will help

companies realise new

cost savings and improve

the video entertainment

experience for consumers.

Hall 25

Stand 151

ADVERTORIAL

Rovi’s DivX 10 consumer software application

32


LIVING ROOM

LIFESTYLE

[ SMART TV & UHD TV ]

Sharp Europe Focuses on Growth

Pacts, partnerships and product firsts signal new era

Sharp has entered a new phase of regeneration and growth, which includes new partnerships,

alliances and technologies. Paul Molyneux, CEO of Sharp Europe explains how this will play out at

IFA 2013…

Paul Molyneux

CEO, Sharp Europe

Hall 2.2

Stand 114

[ Interview by Rciahrd Barnes ]

Our focus for IFA is to

meet with the customers

and partners who are key

to us achieving European

growth. We are also

using IFA to showcase our

product ranges across all

our domains, including the

world’s largest LCD TV —

our 90-inch LC-90LE757E

— which we launched in

Europe in July.

What has Sharp been

doing in the TV space in

the last 12 months?

Sharp has been at the

forefront of many TV firsts

throughout the years and

this year is no different.

We’re continuing to

innovate with our 90-

inch LED TV — the largest

commercially available in

the world. People want

that immersive experience

at home and they want the

best picture quality. Our TVs

deliver this.

We’re also innovating

through our AQUOS

and Quattron Colour

technologies, which deliver

a range of benefits, from

superior image quality

and colour definition to

immersive experience and

design. We started selling

the Sharp AQUOS UHD TV,

the world’s only 70-inch TV

with THX 4K certification, in

the US in August.

To create the extra detail

that UHD enables, the

AQUOS UHD LED TV uses

an advanced up-scaling

technology that enhances

anything you watch with

incredible detail and clarity.

We will be bringing this to

Europe next.

Last year, you announced

the arrival of IGZO

technology. Where are we

up to with IGZO displays?

We’re pioneering thinner,

brighter, higher resolution

displays, while reducing

power consumption

thanks to our new IGZO

technology. The PN-K321H

— our first ultra-high

resolution 32-inch display

based on IGZO technology

for business use — has been

on sale in Europe for several

months. We’re currently in

the process of launching

a groundbreaking touchscreen

version, which

allows for a completely new

and more intuitive working

style.

UHD Set to Boost

the TV Market

Toshiba’s Allen Pestell has high

hopes for UHD

UHD TV has arrived – but where does it go from

here? The battle for big screens with UHD display

technology has been declared at IFA, but how much

is UHD driving the market? We put the question to

Allen Pestell, Senior Group Product Manager (TV &

Blu-ray), Toshiba Europe…

[ Interview by Richard Barnes ]

It’s a new technology, so it’s

injecting life into the market

again, and demand is growing

for ever-bigger screens. For

consumers, UHD brings a home

cinema” feel to the living room.

Tell us a little bit more about

the UHD TV offering from

Toshiba on show at IFA.

The timing of IFA is excellent,

because we will be launching

the L9 series to the public for

the first time – with distribution

having started in mid-August.

We have three screen sizes: 58-

inch, 65-inch and 84-inch. These

are powered by our proprietary

Cevo4K engine, which allows

us to do a number of things,

including showing UHD content

from a PC using an HDMI cable.

Most manufacturers are

now bringing out UHD

models. What are your key

differentiators?

The key area of difference is

the overall picture processing

quality. This is where Toshiba is

particularly strong due to our

Cevo chipset, which deals with a

number of different areas of the

picture, focusing on colour detail

and real-time colour restoration

of images.

For retailers, there is a big

learning curve. How are you

informing them about UHD?

IFA is an excellent opportunity

for this. We have been talking

about 4K for about a year and a

half now, and we have a number

of showcases taking place, from

retailer meetings to in-store

demonstrations.

How do you see UHD

developing over the next

years?

As the pricing comes down, the

products will become more and

more mainstream. Ultra HD itself

is still a young technology. We

are confident in this technology

because consumers can clearly

see the difference and they will

stir demand.

“It’s a new

technology, so it’s

injecting life into

the market again,

and larger sizes

are growing in

popularity”

Hall 21

Stand 101

www.ifa-international.org IFA International • Friday 6 th September 2013

33


BUYERS' GUIDE

SMART TV

I FA

international

Official Daily News Source f or International Visitors at IFA

STATE OF PLAY

Televisions continue to get smarter, but what does

that actually mean? What makes a ‘good’ smart

TV? While the technology has been around for a

little while, smart TV is still taking baby steps — and

like a toddler, occasionally takes a tumble. Here are

some key points to bear in mind.

MARKET

CONNECTED TV PENETRATION FORECAST

SMART TV FORECAST

Shipment, Thousands

KEY SELLING POINTS

TECHNOLOGY

User interface

While voice and gesture control

are being promoted heavily by

some manufacturers, the adoption

of these features by consumers is

still limited. Smart TVs that use the

familiar device of a remote control

to enable smart functions (trackpad,

point-and-click navigation,

integrated microphone for voice

commands, etc) make it easier for

consumers to interact with their sets.

Computing power

User interfaces and apps are

becoming more and more

sophisticated, as is the integration of

smart features into everyday TV use.

As a result, the latest generation of

smart TVs need fast and powerful

processors.

Streaming video

Video streaming (YouTube; Video

On Demand) is increasingly driving

the use of smart functions. The

customer’s broadband connections

must therefore not only be fast

enough — 6 Mbit/s at least — but

the TV should also be able to make

a pixelised YouTube video look good.

FEATURES

INNOVATING @ IFA

Choice of apps

The smart TV should come with

a large number of pre-installed

apps. These vary greatly from

country to country, depending

on the availability and

popularity of the local VOD

and video-streaming services.

Unifying home screen

The trend towards integrating

content from various sources

— broadcast, streaming,

the internet, local (network)

storage — into one unifying

home screen is intensifying.

A fast, flexible and intelligent

search function is necessary

to handle this abundance of

content. The rule is invariably

the simpler, the better.

Remote/smartphone/tablet

A user will often need to type

in — not just say — a search

term when looking for films

or other videos on streaming

sites. For this, they will need

an adequate remote keyboard

and/or easy coupling with

their smart mobile device via a

dedicated (but simple) app.

DESIGN

Hidden camera

Most smart TVs now

feature integrated

cameras — a

development that

has triggered privacy

concerns among

some customers. As a

result, smart TVs with

cameras that can by

physically blocked

or hidden away are

preferable.

Clean design

Sleek, clean lines

work best for the

design-conscious

consumers who

currently constitute

the main consumer

group for smart TVs.

Modern user

interface

Remember that

the design and

functionality of the

user interface is

arguably as important

as the design of the

TV itself.

CONNECTED TV FORECAST

Shipment Share, Percent

VESTEL SMART TV

Vestel’s 3D smart TV allows customers to watch

stereoscopic pictures with 3D glasses. The

ultraslim model can be connected to the internet

via tablet or smartphone. Vestel is Turkey’s leading

TV producer — and the Turkish are the world’s

leading smart-TV early-adopters.

» HALL 8.2 / STAND 101

THE FUTURE

Shipment Share, Percent

Smart functions are already commonplace in

TVs of a certain price class and will increasingly

become an expected feature in all TV sets.

The seamless integration of smart functions

into everyday TV experience is also set to

increase. Meanwhile, video streaming, VOD and

social-media services will continue to attract

consumer interest in smart TVs.

» HALL 6.2 / STAND 201 » HALL 22 / STAND 101

PHILIPS DESIGNLINE

With no frame or stand, the Philips DesignLine

is a smart TV line with revolutionary "floating

glass" design. It is powered by a Perfect Pixel

engine for incredibly sharp moving images,

and Active 3D. The DesignLine can either be

connected to or propped against the wall.

» HALL 22 / STAND 101

Our thanks to EISA for

their help in compiling

this buyers' guide,

and to Loewe, Haier

and TCL for their

contributions.

www.ifa-international.org IFA International • Friday 6 th September 2013

35


BUYERS' GUIDE

UHD TV

I FA

international

Official Daily News Source f or International Visitors at IFA

STATE OF PLAY

UHD – or “Ultra High Definition” TV refers to the

new breed of displays – both “4K” and “8K” that

are arriving on the scene today. As 8K is not being

commercialised yet, this guide refers only to 4K –

or 3840 x 2160 resolution (8.3 megapixels) – or

4 times the number of pixels on a Full HD TV. The

benefits of ultra-high resolution are only noticeable

with large screen sizes (min 55-inch). The key issue

at the moment is the lack of content, although

much as was the case with HD TV, sufficient content

providers and channels will come online only when

critical mass is reached in terms of numbers of UHD

TVs in homes. However, UHD TV will become a solid

norm for larger screen sizes, allowing viewers to sit

closer, and also enabling passive 3D viewing without

abhorrent pixelisation.

MARKET

4K2K FORECAST

KEY SELLING POINTS

TECHNOLOGY

Processing

As there are more pixels on the

screen, much more processing

power is needed to avoid

motion blur. For the moment,

100 Hz is the most you can

generally hope for. Compare

fast moving contrasted images

to differentiate between

screens.

Upscaling

If done correctly, Full HD

material can be upscaled for

display on a UHD screen with

impressive results. A good

upscaling chip will be “smart”

enough to interpret and

enhance light on objects, and

will sharpen edges without

giving a “jagged” look.

Interface

The possibility of upgrading

the TVs input interface will

be a plus, as for the moment,

there is still no way of receiving

UHD TV over a “normal”

(HDMI) cable. Upgradeability

of hardware and software are

therefore important.

FEATURES

Upscaling

As mentioned in the

“tech” section, prerecorded

media or

broadcast material in

UHD resolution will not

be available very soon, so

an upscaling chip is an

essential feature.

Upgradeability

While many people will

use these TVs with Home

Cinema systems, for those

who don’t, the sound

has to be as good as the

picture, which with LCD

TVs has been a bugbear.

There should be enough

watts to deliver dynamic

sound, and a subwoofer is

essential.

Full feature set

Customers for these

expensive products will

expect to get only the best

of the best – in quality

as well as in terms of the

features.

INNOVATING @ IFA

DESIGN

Flexible Installation

UHD TVs tend to have

very large screen sizes

and are not easily placed

in a living environment.

Different options (wallmount,

stand etc.) should

be available.

Design Choices

Several design choices

are already available,

including displays with

integrated speakers and/

or sound systems. With

further development of

the production process

additional choices with

ultra-thin-bezel-design are

likely to become available

soon.

Viewing Distance

The higher resolution

of UHD-TVs allows

smaller viewing distances

compared to Full HD

displays. This means a

larger screen can be used

in the same living room.

Samsung 85-inch S9 UHD TV –

spearheading Samsung’s big screen

marketing in Q4

4K2K PENETRATION

4K2K BY SIZE

UNREAL SIZE,

UNREAL EXPERIENCE

The stunning and super large 85” Class

Samsung S9 Ultra HD TV delivers a grand

visual experience that is utterly immersive

and luxurious. With a truly iconic design, the

Samsung S9 Ultra HD TV has elevated the TV

experience, making it as much about beautiful

art as functionality.

» HALL 20 / STAND 101

THE FUTURE

UHD will undoubtedly be the future of display

technology for the home. Once the methods

of delivering UHD content to the households

(Broadcast, Download, Streaming, Packaged

Media) have been established, mass production

will be feasible and end-consumer prices will

start to dwindle.

» HALL 22 / STAND 101

Sony BRAVIA

X9000A Series

UHD TV – already

in stores across

Europe

» HALL 25 / STAND 145

FEEL THE BEAUTY - FIND YOURSELF

IN A TRULY IMMERSIVE EXPERIENCE

The new Sony Bravia X9000A Series are

equipped with (4K) Bravia LED and Sony's

X-Reality PRO Picture Engine which optimises

image processing for digital broadcast, Bluray

disc and other high resolution materials.

Immersive Sound with S-Force Front Surround

Sound, Immersive 3D, Motionflow XR800

technology, SimulView.

» HALL 4.2 / STAND 101

Our thanks to EISA

for their help in

compiling this buyers'

guide, and to Haier

and TCL for their

contributions.

www.ifa-international.org IFA International • Friday 6 th September 2013

37


LIVING ROOM

LIFESTYLE

[ SMART TV & UHD TV ]

ADVERTORIAL

A Home Interior Focused Approach

Matching TVs with modern domestic interiors

TP Vision continues to match Philips TVs with modern domestic interiors, offering televisions with

various flavours of Ambilight, using unconventional forms and authentic materials, while developing

designs that communicate the value of lightness. The integration of Philips Hue into the TV ecosystem

further expands the Ambilight experience within the living room.

“88 per cent

of respondents

said that

they must have

a TV in their

living room”

(Source TNS Ennid)

The days when consumers

hid their TVs in cabinets or

completely banished their

sets from the living room are

gone. Today, TVs are seen as

a means for the owner to

express his or her personality

and style. TVs are presented

as a feature in the living

room and are an integral

part of the domestic interior

design.

“We discovered through

research that consumers are

increasingly turning away

from viewing a TV as merely

a piece of technology,” said

Rod White, Head of Design

at TP Vision and responsible

for the design of Philips TVs.

“We see an emerging trend

towards a more interior

focused approach to TVs.

Our Philips TV range reflects

this in both materials and

form.”

A German survey by TNS

Emnid, commissioned by

furniture maker Interlübke

(“Deutschland privat –

So wohnen und leben

© TP Vision

die Deutschen 2012“),

underpins TP Vision’s

findings and illustrates

the central role of TVs in

consumers’ daily lives. The

market researchers found

out that TVs are the second

most important item in

German living rooms: 88

per cent of respondents

said that they must have a

TV in their living room. They

have exactly the same status

as paintings in the living

room and only sofas are

more popular than TVs and

paintings.

Philips TVs have a long

heritage in outstanding

design. “Design is an

important element in our

TV range,” explained

Rod White. The Philips

DesignLine and the recently

launched Philips Elevation

are spearheading the

interiors focused trend in

TV.” We recognized that

there are many consumers

who want to curate the best

collection of objects in their

living environment – the

best chair, the best lamp,

the best sofa, the best table

for their space- and that is

why we created the Philips

DesignLine, which moves

away from traditional TV

design.”

The Philips DesignLine

features a single square

sheet of glass leaning

against a wall – without

a visible frame, without a

neck, without a stand. The

sheet of glass with a gradient

black to transparent print

completely hides the screen

in off-mode and integrates

the set beautifully into

modern interiors. When

switched on, the large glass

front gives the screen a

magical floating effect while

still maintaining the onepiece

design concept.

For the Philips Elevation,

the TP Vision designers

took another path to

create the floating effect.

“We didn’t want to simply

make an ultra-slim LED-

TV,” explained Rod White.

“We wanted to create

a TV that wows people

through a combination of

authentic materials, slim

design and our unique

Ambilight feature.” Philips

Elevation features foursided

Ambilight. 94 LEDs,

mounted at the centre of

Elevation’s rear, change their

colours according to the

content displayed on the

TV’s screen creating a large

halo of light around the

set. The transparent stand

and the specially designed

wall mount optimise the

sensation of a floating TV.

“Ambilight expands the TV

experience on Philips TVs,

but also offers consumers

new opportunities to spice

up their living rooms,”

explained Mr White.

Ambilight’s lounge mode,

used when no-one is

watching TV, bathes the

living room in relaxing,

coloured light without the

need to install additional

lamps or LED stripes.

“With the integration

of “Philips Hue”, we’ve

taken the Ambilight

light sensation from the

wall behind the TV and

expanded it into the whole

living room. This makes

the Philips TV experience

more immersive than ever

before,” Rod continued.

The integration of Philips

Hue into Ambilight lets the

LED lamps installed in the

room change their colours

according to the displayed

content on the Philips TV’s

screen. An ‘Ambilight+hue’

app, for Android and iOS

smart devices, allows the

expanded Ambilight system

to be set up easily.

Step by step, TP Vision

is expanding its range

of Philips TVs featuring

Ambilight. It spans the latest

Philips 5000 TVs featuring

2-sided Ambilight, Elevation

with 4-sided Ambilight

and the newly introduced

9000 series UHD TVs to

name just a few. “We,

as TP Vision, continue to

build on our long-standing

Philips heritage by offering

stunning, contemporary

design while still providing

great picture quality,” Mr

White concluded.

Hall 22

Stand 101

38


ADVERTORIAL

LIVING ROOM

LIFESTYLE

[ SMART TV & UHD TV ]

© TP Vision

“We believe

that our newly

announced

cloud based

services will

stimulate

Smart TV usage

even further.”

4-sided Ambilight on

Philips Elevation gives the

sensation of a floating TV.

The integration of Philips

Hue expands the Ambilight

experience into the whole

living room.

Philips Cloud TV

Philips Smart TV Embraces the Cloud

TP Vision anticipates

a further increase in

Smart TV services usage.

Cloud services will play

an important role in the

future development of

Smart TV. We asked Scott

Housley, Global Head

of Product, Strategy,

Marketing & Design at TP

Vision at TP Vision, about

the latest developments

in Smart TV how user

demand for Smart TV

services is evolving

We’re seeing big interest in

Smart TV. Month by month,

visits to the Philips Smart TV

platform increase by at least

10 per cent. The connection

rate of Philips Smart TVs

is also growing rapidly.

In 2012, in countries as

diverse as Sweden, Turkey,

and the Netherlands -

penetration has surpassed

the 50% mark. This usage

will increase further as more

and more Smart TVs are sold:

80 per cent of our current

2013 Philips TV range ships

with Smart TV enabled.

We believe that our newly

announced cloud based

services will stimulate Smart

TV usage even further and

thus will continue to increase

the relevance to consumers.

What are the new cloud

services?

First of all, we are launching

Cloud TV. This service adds

hundreds of local, national,

international and special

interest channels. Secondly,

Cloud Explorer on Philips

Smart TVs allows users to

easily access photos, videos,

and music stored in the

cloud. Last but not least,

we started offering Cloud

PVR in Germany, Austria

and Switzerland. It allows

Smart TV users to record TV

programmes to the cloud. We

will expand Cloud PVR step by

step to other countries.

Many Smart TV owners are

still using their TVs offline.

How can you convince

them to connect their TVs

to the Internet?

We need to continue to

increase the relevance of Smart

TV services and communicate

what the benefits are. In

addition we are continually

improving the usability of

Smart TV. We are convinced

that by next year we will see

the breakthrough of Smart

TV and Cloud TV services

into consumers’ lives. We also

need support from dealers

and retailers explaining to their

customers the advantages of

connecting their smart TV to

the Internet and the added

value of Smart TV services.

Hall 22

Stand 101

© TP Vision

www.ifa-international.org IFA International • Friday 6 th September 2013

39


LIVING ROOM

LIFESTYLE

SMART TV & UHD TV PRODUCT SPOTLIGHT

ADVERTORIAL

Hall 8.2

Stand 101

Vestel – Innovating at IFA

84” X-LARGE LED TV

Enjoy the extraordinary cinema experience

in your living room with Vestel’s 84” Ultra

High Definition X-Large LED TV. The TV

offers an incredible viewing experience

with high quality picture and sound quality.

The TV comes with its own self-standing

furniture and fits perfectly with the decor

of European living rooms.

BORDERLESS TV

Featuring borderless appearance on the sides of the screen,

the harmony of display along with a bezel-free design create

a much more elegant appearance and provide users with a

breathtaking viewing experience. Moreover, a borderless

panel offers the widest viewing area available within a given

space and vastly improves the viewing experience, giving the

perception of watching an ‘infinite’ screen.

NARROW BEZEL DESIGN

Applying latest design techniques and production technology, narrow

bezel TV models provide viewers with virtually edgeless pictures on

a wider screen, by offering more horizontal and vertical area display.

Narrow bezel design is a key trend in 2013 and adds true value to the

home environment: a real reflection of personal style.

ULTRA HIGH DEFINITION

LED TV

Vestel UHD TV offers an

extraordinary viewing experience

with exceptional detail and

sharpness, thanks to higher pixel

count and wider viewing angle.

Vestel UHD makes the viewer feel

as though he or she is truly part of

the action, with vivid, living images

appearing as though they are in

3D – without glasses, feeding the

viewer’s imagination!

Turan Erdogan

Chief Executive Officer, Vestel Group

3D SMART LED TV

Vestel 3D Smart TV provides the opportunity

to convert 2D content into an incredible 3D

experience. Using fashionable FPR glasses, users

can enjoy the 3D world with exceptional ease and

comfort. Vestel 3D Smart TV is an easy access point

to the internet and online content, a wide range of

applications and variety of widgets, offering users

an online journey to new levels of enjoyment – just

sitting in front of their TVs.

Vestel 3D LED TVs use polarisation filters to create

two separate images through differently defined

patterns. Rather than employing active 3D glasses,

Vestel 3D LED TVs work with passive FPR glasses

providing more stable, flicker-free, clearer and

sharper images.

WILL TV DIE?

FUTURE OF CONSUMER

ELECTRONICS

In his keynote address, Vestel CEO

Turan Erdogan will explore the

future of consumer electronics.

Ten years from now, the TV will

still be one of the largest pieces

of furniture in the living room, and

it will still have a central place in

family life. However, the TV business

overall may be unrecognisable

certainly when compared to the

operating models and industry

makeup that prevail today.

7 th September, 10:30 a.m.,

International Keynote Area, Hall 6.3

www.ifa-international.org IFA International • Friday 6 th September 2013

41


LIVING ROOM

LIFESTYLE

SMART TV & UHD TV PRODUCT SPOTLIGHT

HISENSE UHD TV

Chinese brand Hisense is

bringing UHD to new price

points: ultra-high-definition

at an ultra-low price, allowing

normal customers access to

innovative technology.

» HALL 25 / STAND 145

UNIQUE SELLING POINTS

VALUE PICTURE QUALITY FEATURES

UVP of the 50”

model is less than

€2,000

A built-in upscaler

transforms full

HD content into

Ultra HD

Options include

3D and smart-TV

functions &

channel-sorting

interface.

PANASONIC DEBUTS

SMART VIERA UHD TV

Panasonic is launching the Smart

VIERA TX-L65WT600 in Berlin.

It’s the world’s first UHD TV

with a 4K 50/60 Hz input based on

HDMI 2.0 and DisplayPort 1.2a.

The TV has 2,000 Hz BLS technology,

which provides incredibly high

motion sharpness, even in fast

action scenes.

» HALL 5.2 / STAND 101

UNIQUE SELLING POINTS

SUPERIOR IMAGE

QUALITY

Featuring 4K Intelligent

Frame Creation, the

WT600 can pan up to 120

frames per second, even

with UHD sources. Infinite

contrast technology

achieves a virtually

infinite contrast ratio,

resulting in a stunning

picture quality.

FUTURE PROOFING

THE TV

Games consoles

and private PCs can

both connect to the

WT600 to experience

the 4K images.

ECO FRIENDLY

All Panasonic TVs

now meet energyefficiency

class A.

The TV’s brightness

automatically adjusts

to ambient lighting.

SCHWAIGER

LAUNCHES NEW LANO

RECEIVER LINE

FULL HD STANDARD ACROSS ALL LATEST DEVICES

German antenna manufacturer Schwaiger will launch a new line of Lano-branded

receivers at IFA, featuring modish design, smart colour combinations and Full HD

standard. The basic Lano Sat model is a free-to-air receiver equipped with Full HD

1080p, a four-digit display showing the time and channel, and HDMI, AC3 coaxial

and SCART connections for analogue devices. Various models with diverse

state-of-the-art features complement the Lano reciever range.

» HALL 1.2 / STAND 213

» HALL 1.2 / STAND 207

UNIQUE SELLING POINTS

HARD-DISK

The Lano Sat PVR

version includes a

hard-disk to record

programmes,

plus a time shift

function.

TWIN TUNERS

The Lano Twin

combines two

additional tuners to

enable users to watch

one programme while

recording another.

RECEIVE &

RECORD

Top-of-the-range

Lano Sat ip and

Lano cable ip

include a wide

reception range,

plus recording and

internet functions.

LG GALLERY OLED TV MODEL

55EA8800

WALL-MOUNTABLE 55” OLED TV

The first wall-mountable 55” OLED TV ever produced, the

LG Gallery OLED TV is an eye-catching statement of LG’s

excellence in television technology and design. It has a

stylish narrow frame which also contains an innovative

sound system, and proprietary WRGB technology means the

screen offers a sharp, clear picture.

» HALL 11.2 / STAND 101

UNIQUE SELLING POINTS

AUDIO INNOVATION PICTURE QUALITY 3. LIGHTWEIGHT

New canvas

speakers are

incorporated into

the stylish frame.

Additional white

sub-pixel technology

guarantees the

sharpest, most

lifelike images.

Slim and light

enough to mount

on the wall.

42


LIVING ROOM

LIFESTYLE

SMART TV & UHD TV PRODUCT SPOTLIGHT

SONY’S LARGEST FULL HD TELEVISION

BIG BEAUTIFUL PICTURES

With its 65-inch screen, the new W85 is the biggest full-HD TV in Sony’s

BRAVIA range, and promises to immerse the viewer in big, beautiful pictures.

Sony’s powerful X-Reality PRO picture engine cleans and refines TV signals for

extraordinary detail, colour and contrast, while the unique triluminos display

offers a wider palette of richly realistic colours.

» HALL 4.2 / STAND 101

UNIQUE SELLING POINTS

ART OF SOUND STYLE CONNECTED

Full-range,

distortion-free

Signal-to-Sound

architecture.

Signature Sense of

Quartz styling.

Mirrors the screen

of mobile devices.

UNIQUE SELLING POINTS

TECHNOLOGY DESIGN CONNECTIVITY

Integrated

QuattroTuner Twin

for reception of all

transmission paths

and full internet.

Simultaneous

independent

recording to

external device.

Works with

MyTechniSat App

on tablets and

smartphones.

TECHNILINE ISIO

SMART TV

SLEEK, CHIC AND

ENGINEERED TO

PERFECTION

TechniSat’s new IDTV

design concept has been

engineered to achieve more

compact dimensions and

a lighter weight, without

compromising on technical

features. One of the most

versatile products in its

class, a multitude of digital

media formats can be

reproduced from USB sticks

or external hard drives

connected to the device.

» HALL 2.2 / STAND 102

PHILIPS AMBILIGHT+HUE

SMARTPHONE APP

THE 60" ELEVATION TV

Philips is taking smart-TV technology

to the next level, combining its new

integrated Ambilight+Hue smartphone

app with its recently launched 60-

inch Elevation TV, its thinnest ever.

Compatible with Android and iOS,

the Ambilight+Hue app integrates

these established technologies for

the first time, adding extra colour

and atmosphere to the TV viewing

experience from any mobile phone.

» HALL 22 / STAND 101

LOEWE’S ASSIST MEDIA APP

AND SMART TVS

APP FOR CONNECT ID RANGE

Loewe is launching an app that facilitates intuitive TV

control via the iPad, and which integrates with the Loewe

Connect ID range of flat-screen smart TVs. The Assist Media

app allows users to favourite their preferred TV shows, as

well as manipulate photos, music, video and much more on

their TV via the iPad.

» HALL 6.2 / STAND 201

UNIQUE SELLING POINTS

MOOD TV SMART COMPATIBLE

UNIQUE SELLING POINTS

SEAMLESS SMART DESIGN GREAT SOUND

Ambilight backlight

TV moods built into

four sides on the

Elevation TV.

UHD Elevation

includes smart-TV

features.

Integrates with

Philips modish

DesignLine smart TV.

The app merges

with the Loewe

Connect ID TV

range.

Connect ID offers 12

colour combinations

and 30 set-up

options.

Connect ID's slim

speakers utilise

sophisticated

resonance

chambers.

www.ifa-international.org IFA International • Friday 6 th September 2013

43


BUYERS' GUIDE

SOUND BARS

I FA

international

Official Daily News Source f or International Visitors at IFA

STATE OF PLAY

As LCD TVs get thinner, the audio that accompanies

them tends to do so as well. As a result, different

kinds of audio accompaniment – first in the form

of full-blown home cinema systems and now in the

more simplified form of sound bars – have hit the

scene. But how does one differentiate between the

various models on the market? EISA has again been

primarily responsible for this succinct buyers’ guide.

MARKET

GERMANY: ATTACH RATE SOUNDBAR AT

FLAT TV 40 INCH+

0,1

0,08

0,06

0,04

0,02

Jun 12

Sep 12 Dec 12 Mar 13 June13

KEY SELLING POINTS

TECHNOLOGY

Mass market: Virtual Surround

The better sounding but usually

more expensive sound-projector

or sound-beam technologies

only have a limited significance

in the market. Most massmarket

products now use virtual

surround technologies.

Non-playback

Non-playback soundbars (i.e.

without integrated DVD/Blu-ray

drive) are mostly not bought for

their virtual surround function

but as a simple and easy-toinstall

way to improve the

sound of modern flat TVs. This

is the most interesting market

segment right now.

Sound Quality

Digital signal processing is a

boon to improve the sound

and maximise the output

of small systems. Wireless

speakers may use Version 4.0

Bluetooth technology with aptX

technology to enhance quality.

FEATURES

Inputs and HDMI passthrough

To improve flexibility and

allow for easy installation,

a modern soundbar should

have at least one HDMI

input, with pass-through of

the video signal to the TV

via an HDMI output, and

at least one digital audio

input (S/PDIF).

Audio Return Channel

The HDMI output should

support the Audio Return

Channel (ARC) to accept

audio directly from the TV

over only one cable

Wireless Subwoofer

A wirelessly connected

subwoofer provides

the soundbar with lowfrequency

sound and can

easily be placed and used

by the customer.

DESIGN

Super-slim or bold and

beautiful

In the low and mid-range

of products, extremely slim

designs are more and more

common. In the higher price

ranges soundbars remain at

a certain size and use highquality

materials/surfaces to

emphasise quality and price.

Fitting for growing screen

sizes

In most markets, the screensizes

of TVs increase constantly.

This will be reflected by a

growing demand of soundbars

that fit TVs in the 50- to 55-

inch class.

Intelligent Display

With the increasing number of

inputs, features and functions

in modern soundbars a large

enough display on the front

aids usability but it should

only activate when needed

and be dimmed completely

automatically when not in use.

The urge to go wireless - or, at least, minimize

the number of wires - is now at the forefront...

That's where the home theater sound bar, a

long, thin speaker enclosure that either sits

underneath or mounted above your HDTV.

Maybe the sound bar started life as a cheap

substitute for multi-channel, surround-sound

system,but now the sound bar has evolved into

an important component in the home.

Credit the success of iPod speaker docks for

inspiration, but manufacturers have now learned

to get high-quality audio output from the sound

bar form factor. It's a viable route for high-end,

boutique audio manufacturers.

Soundbars broke into the home theater scene

by offering an intriguing value proposition.

INNOVATING @ IFA

YAMAHA RELIT LSX-700

Yamaha tries its hand at designer sound

systems. It claims to be the first to

combine ambient light and sound

quality in one device. It features

six step-adjustable LED lights and

is a wireless player. The design is

reminiscent of a tower and unlike

anything Yamaha has produced before.

» HALL 1.2 / STAND 101

SONOS PLAYBAR

The Sonos Playbar is a wireless player

that allows customers to listen to their

music or their television through one

device. The device brings hi-fi quality

sound to HD TVs. The Sonos Playbar is

the perfect companion device for TVs

that need a bigger hi-fi sound or for

customers who want to create epic,

surround-sound quality in the comfort

of their own homes.

» HALL 1.2 / STAND 221

THE FUTURE

Sure, purists and audiophiles may still prefer

separate components, with traditional 5.1 (or

7.1) speaker arrays. Even the best sound bars

don't measure up to the stereo separation, high

volume levels, and the pounding bass. Yet as

a compact way to turn your HDTV into a real

home theater, you can't beat sound bars.

"You can't unlink the soundbar from the

flat-panel buying experience. The soundbar

should best be viewed as an accessory to the

HDTV purchase experience, much like HDMI

cables, says David Grant, Sr. Product Marketing

Manager, DSP Business Unit, Cirrus Logic, Inc.

» HALL 6.2 / STAND 201 » HALL 22 / STAND 101

Our thanks to EISA for

their help in compiling

this buyers' guide, and to

SMS Audio and Magnat

for their contributions

46


The Sonos Playbar — the

soundbar for music lovers

— is a wireless player that

allows customers to listen

to their music or television

through one device.

Bringing hi-fi quality sound to

an HDTV, the Sonos Playbar

is based on a sleek, discreet

design aesthetic. The body is

classic black, while the front

is finished in a bright metallic

veneer. The device is mobile

and flexible — one

simple

cable is all that’s

required to set it up.

The sound from the Sonos

Playbar comes from nine

speakers located inside the

device. The speakers flood

any room with a hi-fi audio

for games and movies, huge

waves of authentic live concert

sound and wireless streams of

any music on earth. Playbar

can also stream content stored

in any video console, PC or

music device, as well as from

Internet streaming services -

wirelessly and with hi-fi sound.

Matching Sound

And Mood

According to Arkamys

CEO Philippe Tour, the company

is now firmly established as

a leader in 3D sound, audio

effects and sound rendering

tuning. “We are a recognised

leader in audio enhancement

and spatialization technologies,

providing digital audio software

and services for professional

entertainment, digital content

companies and for the

consumer electronics industry

including mobile phones,

multimedia players, car audio

and home theaters. Arkamys

technology is embedded in

more than 20 million products.

The company has offices in

Paris, Seoul, Shanghai, Tokyo

and Detroit.”

At IFA the company will show its

latest technological innovations.

“Our demos and solutions

will show visitors to the stand

how to get the very best audio

into their homes or on to your

mobile devices, whether it’s a

tablet, smartphone, or even a

pair of headphones, through

our multimedia streaming

system. The system features

audio presets that are directly

» HALL 1.2 /

STAND 221

handled by the server and

controlled in real time by the

user’s smartphone.

All the consumer has to do is to

choose the audio ambience that

suits them at that moment, and

then our Arkamys SmartSound

solution will automatically

adapt all their multimedia

content to suit that mood.”

» HALL 1.2 STAND 107

ADVERTORIAL

THE SONOS PLAYBAR:

Sound like you’ve never heard it before

ADVERTORIAL

Philippe Tour

Arkamys CEO

IFA 2013 is the launchpad

for a bold new Maxell

product range, including

portable and home

entertainment Bluetooth

speakers, premium

M-Mark headphones

and wireless hard drives.

Star of the show will

be Maxell's Soundbar

MXSP-SB3000, a sleek

new home theatre

speaker with powerful

SRS surround sound.

Able to broadcast

wirelessly

from

smartphones, tablet

PCs or notebooks

via Bluetooth, the

home entertainment

speakers include an

Offering a full audiovisual

experience,

Yamaha’s latest product

line combines music

with ambient lighting.

The Relit ensemble LSX-

700 is designed as a

floor appliance to be

placed close to a wall.

An app for smartphone

and tablet gives the user

complete control from

a distance.The Yamaha

stand also features new

digital sound projectors

and soundbar systems

for home cinemas

using just one speaker,

which – thanks to the

sound projector system

– is enough to deliver

dynamic, cinema-style

sound. The brand new

YSP-1400 for flatscreen

TVs and the

YAS-152, a new sound

bar with Air Surround

Xtreme technology, are

also highlights on the

LIVING ROOM

LIFESTYLE

[ STREAMING SOUND

SYSTEMS & SOUND BARS ]

New Maxell Range Gets Star Treatment

Fortuna Dusseldorf striker Stefan Reisinger is at IFA

to launch new audio accessories

integrated 100-watt

subwoofer. Crafted from

matt black lacquered

wood, the ultra-slim

Soundbar fits directly

below any TV.

Maxell’s MXSP-WP2000

Bluetooth wireless

speaker offers Qi

wireless charging and

NFC pairing connectivity,

while the latest

Yamaha stand. More

home cinema innovation

comes in the form of

the audiophile surround

ensemble, consisting of

a pre-amplifier and a

power amplifier utilising

unique technology

such as the proprietary

Cinema DSP HD3 and

the automatic calibration

system YPAO RSC to

create a powerful sound

experience for Ultra-HD

home cinema, gaming

and music. Yamaha's

‘no compromise’ credo

addition to the M-Mark

headphone series are

premium high-end audio

in-ear headphones. The

headphones feature

innovative technologies

such as a dynamic

balance armature,

dual dynamic drivers

and a bass chamber.

» HALL 1.2 / STAND 110

MXSP-WP2000 Bluetooth wireless speaker

The Big Sound and

Bigger Picture at Yamaha

Innovation at Yamaha enables a superior audio and

home-cinema experience even in smaller living spaces

when it comes to its

technology means the

system offers a wealth

of sound detail while

the ensemble itself is

integrated in to the

heart of the digital home

using either Apple's

Airplay or a home

network. Yamaha's Slim

Line AV receivers also

feature home network

integration.

» HALL 1.2 / STAND 101

YSP 1400

www.ifa-international.org IFA International • Friday 6 th September 2013

47


LIVING ROOM

LIFESTYLE

SOUND BARS PRODUCT SPOTLIGHT

POLK AUDIO WOODBOURNE

FORM AND FUNCTION MEET IN RETRO BLUETOOTH

SPEAKER

The Polk Audio Woodbourne speaker takes its name from

the area of Baltimore where Frank Zappa, Philip Glass and

Billie Holiday have their roots. With just four buttons on

the front of the speaker, its design reflects that tradition.

» HALL 32.2 / STAND 205

UNIQUE SELLING POINTS

ELEGANCE CONNECTIVITY ASSURANCE

Mahogany chassis

reminiscent of

1950s ergonomic

design, minimal

interface and

discreet, clean lines.

Connect through

AirPlay, USB,

Bluetooth or

ethernet.

A five-year

guarantee on parts

and repairs.

PIONEER SBX RANGE

Pioneer is releasing a new

range of speaker bars at this

year’s IFA. The speakers have

been designed with owners

of flat screen TVs in mind.

The high-end models support

Miracast and are discreet and

slick.

» HALL 1.2 / STAND 201

UNIQUE SELLING POINTS

WIRELESS

The speaker bars

are not only

Bluetooth-enabled

but can also act as

transmitters and

link up to other

Bluetooth-enabled

devices. Wi-fi

capability comes as

standard, as does

the new YouTube

‘Send to TV’

function. This allows

videos to be played

on a TV, through the

speaker bar.

IMPRESSIVE SOUND

QUALITY

The speaker

bars incorporate

wideband, fullrange

speaker drive

technology, which

reduces distortion.

Integrated

subwoofers or a

wireless subwoofer

bring additional

bass boost to the

bars.

EASE OF USE

As well as

Bluetooth, the

SBX range allows

a straightforward

single cable

connection.

48


LIVING ROOM

LIFESTYLE

STREAMING SOUND SYSTEMS PRODUCT SPOTLIGHT

Scandyna SmallPod

Scandyna

MicroPod

HAMA FL-986 WIRELESS

SPEAKERS

SOUND ON THE MOVE

Hama's new FL-986 stereo wireless speakers

employ a transmitter that connects to the stereo

system or television. The battery-powered

speakers then make it possible to enjoy music

around the home, as well as outside.

» HALL 10.2 / STAND 101

RANGE

OF PODSPEAKERS

UNIQUE SELLING POINTS

RANGE CONNECTIVITY DESIGN

Full range of

Podspeakers.

SmallPod now

comes in premium

Bluetooth and Apple

AirPlay wireless

editions for

easy connectivity

with smartphones,

tablets and

computers.

Special "pod"

design adds

distinctive sales

appeal.

SCANDYNA UPGRADES ITS

PODSPEAKER RANGE

Danish speaker company

Scandyna brings a new range

of designer Podspeakers

to IFA, with a colourful,

playful design and high-end

performance without the

bulk. The range includes the

small but powerful MicroPod,

its SmallPod, MiniPod and

BigPod siblings, plus the

flexible The Drop speakers that

hang from the ceiling, a style

statement and space-saver

in one. Speaker accessories

include the most muscular of

Scandyna’s subwoofers, the

BassStation.

» HALL 1.2 / STAND 109

UNIQUE SELLING POINTS

POWER

Two power

supply options: a

power supply unit

(included) or six

AA batteries per

speaker so users

don’t have to search

for power outlets.

VARIABLE

POSITIONING

Speakers can be

positioned vertically

or horizontally, or

mounted on the wall.

AUTO-AJUST

PLL technology

provides automatic

frequency adjusting

and ensures that

signal transmission

is stable.

www.ifa-international.org IFA International • Friday 6 th September 2013

49


LIVING ROOM

LIFESTYLE

STREAMING SOUND SYSTEMS PRODUCT SPOTLIGHT

ADVERTORIAL

Philips Fidelio SoundTowers

High-fidelity sound for all music sources, without the clutter

Philips launches the Fidelio

SoundTowers, a premium

sound system for consumers

who want high-fidelity

playback of audio across

a variety of platforms.

Designed to deliver roomfilling,

natural sound

without taking up the space

of a traditional system and

without all the wires, the

sleek Sound Towers offer

connectivity, DualDock and

CD playback.

CREATED FOR MUSIC

LOVERS

“The Fidelio SoundTowers

are two-way floor-standing

speakers designed to

integrate all functionalities

and electronics without a

central unit,” says Benoit

Burette, sound innovation

engineer at Philips Lifestyle

Entertainment. “This new

addition to the Fidelio family

offers a premium listening

experience regardless of

the content, allowing

consumers to enjoy their

favorite music, movies or

even video games.”

The sleek Fidelio Sound

Towers feature an acoustic

design that delivers

music at its purest. Two

KEY USPs

2-way, floor

standing

Lightning dock

Full connectivity

mid-woofers acting as a

doublet are used to limit

unwanted floor reflection

and improve accuracy in

the crossover region, and

the cabinet walls are made

in a trapezoid shape instead

of the traditional rectangle

to avoid the build-up of

standing waves inside the

speaker box. The tweeters

are built with a soft dome

and a large magnet to

reduce sonic distortion and

increase separation between

individual instruments. In

the mid-range, the 4-inch

woofers offer higher

frequency cone breakup,

reducing distortion in the

crossover range while

providing clearer, more

precise sound. Bass ports

are precisely aligned to

make the mid-woofers

produce lower frequencies,

extending bass response and

delivering deep and punchy

yet accurate bass.

ALL THE MUSIC AND MORE

Each tower features a sleek

and contemporary design

than will compliment any

decor. Wireless Bluetooth

(APT-X and AAC) technology

allows for high-quality

streaming from a wide

array of devices. There is

a discreet innovative dual

dock on top of the main

tower, giving consumers the

flexibility to play music from

either a Lightning or 30-pin

iPhone or iPod. For added

convenience the docks also

serve to charge your devices.

There is also CD slot, USB

port and FM Tuner for radio

playback. Optical, coaxial

and analog inputs give

consumers added flexibility

to connect to a range of

other equipment such as

TVs, game consoles and Bluray

players.

The Fidelio Sound Towers are

designed to blend seamlessly

into any home environment

as a stand-alone piece,

certain to complement any

décor.

The Fidelio Sound Towers

(DTM9030) will be

available in October with a

recommended retail price of

799 Euros.

For further information

on the latest Philips

innovations from IFA 2013

visit www.ifa.philips.com.

» HALL 22A - 12

“We applied state-of-the-art

techniques for speaker design,

including high quality components,

passive crossover and tweeters

mounted onto a curved outer baffle. ”

50


BUYERS' GUIDE

STREAMING SOUND SYSTEMS

I FA

international

Official Daily News Source f or International Visitors at IFA

STATE OF PLAY

While the days of CD players fall further and further

behind us, and we know the future will see us

obtaining all our music via the Internet, the ways

of doing so are now evolving, and streaming audio

becoming the norm - especially in the home where

bandwidth is less of an issue. But just what makes

a good streaming audio device? The experts from

EISA* helped with the compilation of this page

which explains the key points to look for.

MARKET

STREAMING AUDIO MARKET IN GERMANY IS

GROWING BY + 54% IN UNITS DURING 1. HY 2013

Audio Home

Systems

Tuner / Amplifier /

Receiver

Loudspeakers

Docking Speakers

Portable Radio

Devices

All audio

streaming

device

Germany

1 HY 2013

+ 54 %

KEY SELLING POINTS

TECHNOLOGY

Full Wireless Options -

Bluetooth, DNLA, Airplay…

The relatively dated

technology of Bluetooth

recently had a renaissance

as the weapon of choice

for ad-hoc audio streaming

in the home and onthe-go.

Apple's AirPlay

technology meantime

continues to be one of

the forces driving the

streaming audio market.

Hi-Res Music

Look for uncompressed or

lossless file formats and

recording resolutions of

up to 384 kHz / 24 bit that

far surpass CD quality and

are available as commercial

downloads. The newest

trend here is the native

streaming of DSD-files,

thus opening a new

market for the catalogue

of original Super-Audio-CD

(SACD) recordings.

NFC

For simple pairing.

FEATURES

App Control

In all streaming audio

systems that use a

standard network

infrastructure in the

home (Airplay, DLNA

etc.), the ability to

control all aspects of

the music playback via

an app on Android and/

or iOS devices is a key

factor.

Advanced Audio

Distribution Profile

(A2DP)

A2DP allows easy,

fast and high-quality

music streaming

over Bluetooth. Most

smartphones support

it and it is one of

the reasons for the

renaissance of Bluetooth.

Gapless Playback

When streaming music

over a network, music

lovers will look for

streaming sound systems

that support gapless

playback.

INNOVATING @ IFA

DESIGN

Small and mobile

There are streaming sound

systems that can fit on the palm

of your hand, are battery powered

and can provide hours of music

on-the-go. A certain ruggedness

as well as easy portability are the

key factors in the design here.

One-Box Systems

Docking stations will be replaced

by compact streaming audio

systems. They might still have a

dock connector but the wireless

function will be the focus. These

systems need to suit a wide

variety of interior styles and will

always be designed to provide

a maximum of sound with a

minimum of footprint.

Reducing Clutter

There is a recognisable trend to

replace existing Hi-Fi systems

with streaming-enabled hi-fi

systems. Those consumers want

to have the latest in functionality

and to reduce the clutter in their

home but they do not want to

compromise on sound quality.

Philips Fidelio SoundTowers

THE FUTURE

Streaming music services like iTunes Radio,

Spotify and others. are currently revolutionising

the music industry in much the same way as the

original iTunes did it some years ago – only faster.

This will accelerate the mass-market adoption

of streaming sound systems. Most consumers

will probably use a streaming service on their

smartphones and stream the music wirelessly

into their sound system, but integrated solutions

will also play a significant role.

Our thanks to EISA for their help in

compiling this buyers' guide, and

Harman, Nyne, Pioneer, Yamaha for

their contribution

PARROT ZIKMU SOLO

Parrot Zikmu Solo is an advanced wireless stereo

tower speaker with 100W RMS total output power.

Stream your music via Bluetooth from your

smartphone or tablet, share your playlist via wi-fi

and easily navigate your connected devices thanks

to the free dedicated application.

Zikmu Solo also integrates Ethernet connector

and dual line-in optical/analogue for a complete

connectivity

» HALL 1.2 / STAND 208

Parrot

Zikmu

Solo

HIGH-FIDELITY PLAYBACK ACROSS

A VARIETY OF PLATFORMS

Philips Fidelio Sound Towers blend seamlessly

into any home environment as a stand-alone

piece, certain to compliment any décor. As

Fidelio SoundTowers are two-way floorstanding

speakers designed to integrate all

functionalities and electronics without a

central unit, they don’t take up the space of a

traditional system. And Fidelio SoundTowers

offers wireless connectivity, DualDock and CD

playback.

» HALL 22 / STAND 101

» HALL 13 / STAND 107 » HALL 1.2 / STAND 120 » HALL 22 / STAND 101

» HALL 3.2 / STAND 205 » HALL 3.2 / STAND 205

www.ifa-international.org IFA International • Friday 6 th September 2013

51


LIVING ROOM

LIFESTYLE

STREAMING SOUND SYSTEMS PRODUCT SPOTLIGHT

HEAR YOUR MOBILE MUSIC

Thomson’s 131984 NFC music receiver allows smartphone

and tablet users to listen to their music on the nearest hi-fi

system. The receiver can be connected to the system using

either an optical digital output or an analogue output, in

order to wirelessly transfer the music via Bluetooth.

» HALL 21.E / STAND 101

UNIQUE SELLING POINTS

aptX NFC MOBILE

The receiver

supports aptX

technology for top

audio quality.

NFC pairs the

music receiver and

smartphone phone

in seconds.

Brings audio

mobility to hifi in

the home.

BEM WIRELESS SPEAKER WATCH

HIP SPEAKER WATCH IS A WEARABLE EXTENSION

OF YOUR SMARTPHONE

Visitors to IFA are getting the first look at the

Bem Wireless speaker watch, set to hit markets

in December 2013. It connects to mobiles via

Bluetooth, allowing users easily to pick up phone

calls without having to dig around in bags or

pockets.

» HALL 13 / STAND 107

UNIQUE SELLING POINTS

MOBILE MUSIC PRICE

Wristband ensures

hassle-free calls

while-on-the-go.

The device allows

you to keep your

favourite music

strapped to your

wrist.

A RRP of around

€52 represents an

affordable upgrade

in the wireless

lifestyle.

JONGO MULTIROOM MUSIC SYSTEM

Pure expands its Jongo multi-room music system

with three additional wireless speakers and a new

Pure Connect on-demand music streaming service.

The new family of speakers benefit from Pure’s

audio, streaming and synchronisation technology,

making Jongo one of the most advanced multiroom

speaker systems available.

» HALL 1.2 / STAND 120

UNIQUE SELLING POINTS

CUSTOM STREAM PRE-TUNED

Systems can be

customised with

any combination of

Jongo.

Pure Connect

Violet on-demand

music streaming

service with offline

listening.

Two premium

5.25-inch full-range

drivers tuned by

Pure for phase

control and depth.

52


LIVING ROOM

LIFESTYLE

[ WELLBEING ]

Mobile Helps to Grow Health Market

Medisana CEO, Ralf Lindner, weighs in on the positive future for the

home healthcare market

With 30 years of experience in the industry, Medisana develops, designs and manufactures home

healthcare products, distributing them in over 35 countries worldwide. CEO Ralf Lindner managed

several consumer product companies, building market leading brands such as Dirt Devil, before

acquiring a majority stake in Medisana in 2004.

Ralf Lindner

Medisana CEO

“We expect

double-digit

growth (…)”

Hall 6.1

Stand 117

How is the home

healthcare market

developing? What

growth rate do you

expect in 2013?

We expect double-digit

growth for the home

healthcare market in the

coming years stimulated

by demographic change,

the introduction of mobile

digital health products

and services, and the

transformation towards

a connected and mobile

world.

What major product

categories do you see

emerging in home health

care?

The strong trend is towards

a connected and mobile

lifestyle, where I can easily

monitor, record, review and

exchange health-related

information. Aside from

connected sport activity

tracking devices and other

fitness related products, we

also see sleep monitoring

and wearable technology

as emerging product

categories.

What products are you

featuring at your stand

at IFA?

Medisana is showing

new products across all

categories especially mobile

and connected health,

health monitoring, therapy

at home, wellness and

massage, and personal care

and beauty.

A highlight will be the

MIO Alpha, the world’s

first continuous heart rate

monitor watch without a

chest strap or finger touch

sensors.

Are there new retail and

distribution channels

emerging in this

category? What type of

retail partners do you

find are most successful in

selling home healthcare?

All of our retailers with

dedicated product

assortments displaying

competence in home health

care sell successfully. The

new mobile health products

open new channels like

mobile phone retailers,

resellers and telecom

shops.

www.ifa-international.org IFA International • Friday 6 th September 2013

53


LIVING ROOM

LIFESTYLE

WELLBEING PRODUCT SPOTLIGHT

HOMEDICS SHIATSU

NECK MASSAGER

UNIQUE SELLING POINTS

FOR DEEP RELAXATION OF Compact and easy

NECK, UPPER BACK AND to handle, making

the device suitable

SHOULDER MUSCLES

for use at home or

The HoMedics NMS-250-EU is in the office.

a massage device especially

designed for the upper back,

featuring a flexible construction

designed to fit many shapes

and sizes. The ergonomic form

is designed to ease most muscle

pain and stress symptoms, while

the neck massager - which

employs shiatsu massage

techniques via soothing heat

function - gently kneads the

neck and relaxes tired muscles.

» HALL 3.1 / STAND 105

DESIGN COMFORT EASE OF USE

A soothing

heat function

offers additional

relaxation of the

muscles.

Two loops enable

the user easily to

bring the cushion

into the perfect

massage position.

BONECO HUMIDIFIER

AIR WASHER W490

Boneco promises to ‘get

the healthy air of the Swiss

mountains into your home’

with the dual-function device.

Humidifying air prevents skin

dehydration, while removing

dust, pollen and bacteria, has

clear health benefits, especially

for allergy sufferers. Ideal for

the living room or bedroom

» HALL 8.1 / STAND 102

UNIQUE SELLING POINTS

TECHNOLOGY EFFICIENCY DESIGN

Integrated hygrostat

monitors and

maintains optimum

air climate.

“Night mode”

with its dimmer

function means

the appliance can

work quietly in the

background.

Classic design with

modernised touch

panel.

BEURER MC3800 SHIATSU

MASSAGE CHAIR

A specialist in health and wellbeing, Beurer

is launching a number of new products at

IFA, the biggest of which is this full-body

massage chair, capable of Shiatsu, tapping,

kneading and rolling massages at a range

of intensities.

» HALL 4.1 / STAND 205

UNIQUE SELLING POINTS

TECHNOLOGY COMFORT EASE OF USE

Automatic bodyscanning

function.

Individually

selectable massage

programmes –

Relax, Refresh and

Therapy.

Wireless operated

hand-switch.

LEIFHEIT DESIGN AROMA

DIFFUSER VENEZIA

IFA 2013 sees the arrival of Leifheit’s new aroma diffuser,

designed to improve the ambiance of a room with both

gentle fragrance and colourful mood-lighting.

» HALL 6.1 / STAND 105

UNIQUE SELLING POINTS

TECHNOLOGY FUNCTION DESIGN

Modern ultrasonic

nebulisation

technology

distributes the

fragrance molecules

evenly.

Colour-stop function

allows each

colour LED light

to be individually

selected.

Elegant design in

frosted white glass.

54


SPOTLIGHT ON

KOREA

Region

Korea at IFA

With around 50 exhibitors present at IFA 2013, Korea often differentiates itself through innovation

and time to market. While LG and Samsung continue to grow as family names in the fields of consumer

electronics and home appliances, forward thinking manufacturers such as Moneual Inc (Hall 8.1/203)

– makers of highly innovative robotic products, or Hurom (Hall 8.1/111) – world class juice extraction

company – are among those proving that the country has great strengths in other fields.

South Korea’s market-based economy is largely based on

industrial exports and as such differs totally from the economies

of Japan and China, whose manufacturers primarily sell on a

domestic level. For this reason, the Korean attitude towards

export marketing has been developing very rapidly

in the past decades (although currently

China is making a big export push and

Japanese companies are also seeking to grow exports). Korea,

which ranks as the world’s 15th economy, is the world’s

seventh biggest exporter.

For an overview of Korea’s most interesting and innovative

products of the moment, don’t hesitate to take a tour of Hall

26 and pay a visit to the Korea Electronics Association (C/900-

930).

Innovation as a USP

– see the latest at IFA 2013

KEY USPs

AXIOM PRO DUST-FREE PC CASE

Extends the

lifespan of the PC

Optimum air-flow

maintains stable

cooling efficiency

The frontal

dust-box is easily

cleaned

The S2innovation Company introduces the Axion Pro premium PC

case with a new type of dust collector called the S-Filter. Usually a

mesh type filter is used to block the dust flowing into the case, but

these become clogged over time affecting the cooling efficiency,

and eventually the overall stability of the PC is compromised. As

the S-Filter collects the dust from the inflowing air, the air hole

will always remain clear.

» HALL 26.C / STAND 901X

MAKING THE CASE FOR

STYLE

KDLAB’s araree range of mobile

fashion accessories includes the

Hybrid Wallet for the iPhone 5 and

the Smart Wallet for the Galaxy 4.

Also new from the Korean company

is the Shutter Case for the iPhone 5

with in-built 18x zoom lens and the

IT-BAG, a mobile carrying case with

a strap, which can also hold business

cards and features an extra pocket

for a spare battery or other small

object. KDLAB is also showcasing

the AMY case for the iPhone 5 and

Galaxy 4, and the Woody, a wooden

smartphone case with a lattice

design. KDLAB’s design philosophy

is based on creating original and

distinctive accessories for all

generations that also ensure the

safety and quality of delicate mobile

devices.

» HALL 26.C / STAND 901X

KEY USPs

Built-in 18x

optical zoom lens

Wooden textures

available

Mobile carrying

case

KEY USPs

The standard X-vue K17 model offers FCWS,

a function that warns the driver when a

vehicle is too close to the vehicle in front.

The same model employs LDWS, which

makes a warning sound when a vehicle

crosses into the left or right lane while on

the road. This functions when travelling at

60kph or more.

A black box records images from a frontmounted

video camera to allow for detailed

analysis of what caused an accident.

GT'S ADVANCED DRIVING

ASSISTANT SYSTEM

Featuring a forward collision warning system (FCWS),

a lane departure warning system (LDWS) and a drive

recorder, GT's Advanced Driving Assistant System

employs camera-based technology for the next

generation of motor vehicle industry safety. GT's

versatile software not only promises greater safety,

but offers car manufacturers a way to deliver a

greater point of difference.

» HALL 26.C / STAND 918X

www.ifa-international.org

IFA International • Friday 6 th September 2013

55


SPOTLIGHT ON

KOREA

Region

BK WORLD CLEARS THE AIR

WHY A SLOW SQUEEZE

IS GOOD FOR YOU

Hurom has long held an enviable position

in the food-processing and juicer market

— a status it has achieved by doing things

differently.

Where other products have

concentrated on speed, Hurom

decided that slow rotation would

be its hallmark and consequently

its niche in a big market.

Hurom has invented

a revolutionary

slow-squeeze

technology,

which operates

at a lower speed but offers significantly

higher benefits in terms of health and

nutrition. The other advantage of slow

squeezing is the colour of the fruit remains

intact.

At IFA, Hurom is unveiling its latest juicer

HH model. Sturdy, easily cleaned and

constructed only of eco-friendly materials,

the HH is designed for a variety of tasks,

from creating juices and smoothies to

preparing light meals and chemical-free

baby food.

The HH’s inventor, Hurom CEO YoungGi Kim,

said: “Our philosophy is centred on bringing

health and convenience to people. We

develop technology that offers long-term

benefits, rather than focusing on immediate

gain. We are recognised throughout the

world for our commitment to innovation.”

» HALL 8.1 / STAND 111

Moneual Rydis MR6550 Hybrid

Robot Vacuum Cleaner

KEY USPs

Sophisticated

design

Eco-friendly

Ultra motor for

suction

KEY USPs

"Slow Squeeze"

Eco-friendly

Multi-use

Established in October 1974, BK World provides a wide range

of home appliances including humidifiers, electric fans, electric

kettles, blenders, air purifiers and IT accessories. The Korean

business supplies products to market under its own brand, but

also functions as an OEM (Original Equipment Manufacturer).

BK World’s Air Washer, with fragrance dispenser, has an output

of 480ml/h and a six-litre water tank with four output levels.

In night mode the LED lights are dimmed. Addititional features

include an integrated humidistat, automatic shut-off and a selfcleaning

mode.

The Humidifier gives a 450ml/h performance with warm and cold

mist and features a touch-pad control with full-function remote

controller. The water tank holds 4.5 litres, and a lamp and a

melodic tone alerts users when the water requires refilling. At

2.3kg with a carry handle, the Humidifier

is easily portable.

The Dehumidifier 2 is a

thermoelectric module (TEM) with

a power consumption of 25W

operating at 30db or less and a

dehumidifying performance of

400ml daily (at 30ºC, 80%). There is

a front-operation LED screen, and a

water tank capacity of 400ml with

full water detection and auto off.

BK World is an exclusive licensee

for Walt Disney products in Korea.

» HALL 8.1 / STAND 217

KEY USPs

NEW FROM MONEUAL

The thermoelectric

module uses 25W

30db operating

volume

Compact size,

measuring

160mm×132mm

×220mm

Moneual is unveiling three new products at this

year’s IFA: the Hybrid Robot Floor Cleaner

MR6600, the My Flower100 plant water

notifier and the Touch Table PC. Moneual

claims the Hybrid Robot Floor Cleaner to

be the world’s first robot vacuum cleaner

with both vacuum and mop mode. The mop

function works with disposable pads or a

washable microfiber pad. The plant water

notifier is a sleek device that lets you know

when your plant’s thirsty. The Touch Table PC is

a device that allows customers to order from a

menu at their restaurant table.

» HALL 8.1 / STAND 209

56


Green Page

Machine is both Clean

and Green

DET

NORSKE

VERITAS

Det Norske Veritas

(DNV) is an independent

foundation with the

purpose of “safeguarding

life, property, and the

environment”. Its history

goes back to 1864, when

the foundation was

established in Norway

to inspect and evaluate

the technical condition

of Norwegian merchant

vessels.

Since then, its core

competence has been

to identify, assess, and

advise on how to manage

risk. Whether classifying

a ship, certifying an

automotive company’s

management system, or

advising on how to best

maintain an aging oil

platform, its focus is “to

safely and responsibly

improve business

performance”.

Headquartered in Oslo,

Norway, DNV has worked

internationally since

1867 and has established

approximately 300

offices in 100 countries.

As a knowledge-based

company, its prime

assets are the creativity,

knowledge, and expertise

of more than 10,000

employees from more

than 85 different

countries.

LG confirms its

dedication to green

home appliances

with Det Norske Veritas

recognition for its

outstanding water

saving washer

LG Electronics has announced

at IFA that its

washing machine model

F14A8QDA is the first in

the global home appliance

industry to receive the Water

Footprint verification

from Norway’s Det Norske

Veritas (DNV).

The independent foundation

that evaluates and

certifies the performance

of products across a wide

variety of industries, globally

recognised LG’s washing

machine for meeting

its strict water evaluation

methods for the entire lifecycle

of the product, including

manufacturing, distribution,

usage and disposal.

“At LG, we understand the

global importance placed

on water issues and are

making a conscious effort

to show this in the development

of our appliances,”

said Seong-jin Jo, president

and CEO of the LG Home

Appliance Company. “LG’s

MyFC PowerTrekk

The portable fuel cell charger myFC PowerTrekk

turns water into electricity

KEY USPs

Environment

Compatibility

Portability 246

grams

The environmentally

friendly device runs on

water and functions both

as fuel cell charger and

portable battery pack. It is

intended for people who

spend time away from

the electricity grid, but

still need to use electronic

equipment such as cell

phones, GPS-devices and

cameras.

Hall 7.2C

Stand 114

goal is to lead the global

home appliance industry

with water-efficient products

developed with longterm

sustainability in mind.

We’re delighted to receive

this recognition, which

complements the accolades

our appliances have

received for their low carbon

footprints.”

LG said that the DNV recognition

is largely attributed

to the machine’s proprietary

6 Motion Direct Drive

technology. By automatically

calculating the laundry

load and how much

water is needed, the washing

machine uses the exact

amount of water necessary

to prevent waste. Moreover,

the washing machine’s

advanced technology enables

the drum to rotate at

various speeds and in different

directions. Using six

different motions including

The LG F14A8QDA has

received the Water Footprint

verification from DNV

“We

understand

the global

importance

placed on

water issues”

wave force, agitating, rubbing,

compressing, rotating

and swing, the washing

machine ensures the best

possible care for the widest

variety of fabrics, while

consuming less water.

The environmentally friendly

washer is showcased at

LG’s booth in Hall 11.2 at

the IFA.

Siemens VarioInduction Cooktop

Keeping track of power consumption

KEY USPs

Energy Efficincy

Touchpad

Technology

Simplification

Hall 11.2

Stand 101

Environmentally conscious

home cooks can get excited

about the energy consumption

display on the Siemens

varioInduction cooktop,

which reveals how much

energy was used during

the cooking process. The

two flexible varioInduction

cooking zones automatically

adjust to the size of

the pots, heating only what

needs to be heated.

Hall 1.1

Stand 101

www.ifa-international.org

IFA International • Friday 6 th September 2013

57


Stand of The Day

Toshiba - Hall 21 A

‘Islands of light’ inspire the design concept of Toshiba’s stand

EVENT MANAGER

GRISCHA POLLMEIER

Marketing & New Business

Expert, Digital Products &

Services Central Europe

Toshiba Europe GmbH

“This year, we got the idea to

talk about the human senses.

We have PCs and tablets with

high resolution displays, so

there’s obviously something

for the eye; new sound systems

on our tablets and PCs, so

that’s something for the ear;

then touch is a topic with

all the tablets and PCs. We

asked ourselves, ‘What is the

typical way to highlight these

experiences?’ and said, ‘Okay,

usually it’s the absence of any

other additional information

and visual impressions’. So we

came to a black room basically.

The concept title for our stand

was Out Of The Dark. This is

why we created islands of light

within a very dark room. So

we have only tables – these

islands of light – with the

products highlighted on them,

while the rest of the room has

an absence of light.”

The main highlight island in the UHD TV zone

dominates the Toshiba stand. There are three islands

in total in this zone, which promote the benefits of

Toshiba UHD TV.

The large banner in the UHD zone is illuminated

from within. By setting the scene for its highlighted

products, Toshiba aims to provide a deeper

understanding of its products. “Not by just throwing

a quantity of products at them,” says Grischa

Pollmeier, “but by giving a more quality experience.”

The other topic on the

Toshiba stand is the world

of PC innovation, covered by

the second big banner. There

are five ‘islands of light’ in

this zone, which encompass

Toshiba tablets and PCs.

The PC Innovation zone features a number of

pivotal developments in Toshiba’s history, such

as the Toshiba T1100, manufactured in 1985

and described at the time as “the world’s first

mass-market laptop computer”.

58


HOSPITALITY / RESTAURANTS / BARS

WHERE

TO GOIN

BERLIN

WWW.WHERETOGOINBERLIN.COM

CLUBS / EVENTS / SHOPPING / CULTURE

How To Get Ahead In The Capital

Berlin Partner Managing Director Melanie Bähr reveals statistics behind the Berlin start-up

phenomenon and explains how other enterprises can get a foothold in the capital

Your initiative to grow Berlin’s electronic

sector is working. What are the latest results

in terms of job creation and new companies

moving to the city, or local start-ups?

More than 900 new jobs were created in the first

half of 2013 in the electronic/ICT creative sector.

This tendency shows the significant economic

factor and is reinforced by the fact that with

approximately 5,400 companies and 62,000

employees involved in the digital sector, Berlin

can be named as the leading location for digital

industries in Germany. In 2012, 469 companies

were founded, which means a 44% increase. The

internet industry generates even more revenue

than the building sector. Earlier this year, Microsoft

opened its Center in Berlin Mitte. The capital’s

flourishing start-up scene generated more than

200m in investments during the first six months

and investors include Bill Gates.

What is the cluster scheme, and what is the

next phase of this plan?

The cluster scheme is the implementation of

the innovation strategy defined by Berlin and

Brandenburg in order to lead the capital towards

a successful future. The scheme is divided into five

clusters: Health Industry, ICT/Media and Creative

Industries, Mobility, Energy Technologies and

Photonics. The next step is to create even more

efficiency in terms of economic and technological

development through the fusion of Berlin Partner

and the TSB Innovation Agency.

Do you offer tax breaks or other economic

incentives?

Berlin Partner as an economic development and

marketing corporation offers a wide range of

assistance. The Business Location Center (BLC)

Melanie Bähr

Managing Director of Berlin

Partner

is the prime contact point for entrepreneurs and

provides unique services for investors. It informs

about financial possibilities (EU, state funding)

and accompanies the whole process. The BLC

also provides individualised information about

Berlin and its advantages both online and in our

showroom and finally gives exclusive, customised

information about real estate, commercial sites

and the city’s technical, social and building

regulation infrastructure. Berlin Partner also

assists with fiscal topics and negotiations with

governmental institutions.

How does Berlin Partner leverage the huge

amount of business talent attracted to the

city by events like IFA?

Berlin Partner supports enterprises through

several business promotion packages. The

company helps to find suitable locations and

human resources. The Business Location Center

connects entrepreneurs with key contacts like

government authorities, banks, chambers,

associations and company networks and

financial aspects. The BLC also runs its own

online jobs service at www.talent-in-berlin.

com, with up-to-date job ads for experts and

management. The Business Immigration Service

is a collaboration of the relevant players from

business and administration that answers all

visa-related questions for foreign companies,

managers and highly-skilled specialists.

www.ifa-international.org IFA International • Friday 6 th September 2013

59


WHERE

TO GO

IN

BERLIN

60


WHERE

TO GO

IN

BERLIN

Hospitality

Restaurants

Bars

The Gold Inn Hotel

Group

There are four Gold Inn Hotels,

ranging from the conveniently

located Alfa Hotel Berlin close

to Tegel airport to the more

central Adrema Hotel. There

is also the old world charm

of the Hotel Angleterre on

Friedrichstrasse or the Hotel

Prinz Eugen in Dresden, which

is situated close to the banks of

the Elbe River in Saxony.

Tel: +49 30 747 820 82

www.gold-inn.de

Restaurant Entrecote

The Entrecote combines classic

and modern cuisine at a central

location just around the corner

from Checkpoint Charlie. The

view from the street suggests

a small Parisian-style bistro,

but inside the space opens up

creating a brasserie vibe. Expect

traditional French cuisine that

specialises in meat dishes, a

diverse wine list and a friendly

atmosphere. Entrecote is open

Monday-Friday, from noon to

midnight and Saturday and

Sunday from 18:00 to midnight.

Lang Bar

The Lang Bar at the Waldorf

Astoria is a stylish and

sophisticated venue with

impeccable service. Named

after one of the city's most

influential and colourful

residents, film director Fritz

Lang, the Lang Bar serves both

classic and creative cocktails

as well as fine beers. The

back-lit bar offers an extensive

selection of fine and rare

spirits and liqueurs, vintage

wines and champagnes,

whiskies and cognacs.

Lang Bar

Hotel Angleterre

Schützenstrasse. 5

D - 10117 Berlin

Tel: +49 30 201 654 96

www.entrecote.de

Lang Bar

Waldorf Astoria Berlin

Hardenbergstrasse 28

10623 Berlin

Metro

U Kochstraße U6

Metro

U Zoologischer Garten

U2 U9

Entrecote Restaurant

Hotel Angleterre

www.ifa-international.org IFA International • Friday 6 th September 2013

61


WHERE

TO GO

IN

BERLIN

Marlene-Dietrich-Platz 1

10785 Berlin

Tel: +49 30 25 89 890

www.adagio.de

Clubs

Metro

S+U Potsdamer Platz U2 S1

S2 S25

Adagio

Set in Berlin’s vibrant centre,

Adagio offers the space to

immerse yourself in urban

nightlife. The interior design

playfully highlights past

eras with the split-level

foyer, baroque level, gallery

or a number of separate

exclusive rooms all providing a

number of distinct looks and

atmospheres. Candlelit rooms

and nostalgic styling create

an air of escapism in which to

dance the night away.

Cultural

Entertainment

& Shopping

Peek & Cloppenburg

Peek & Cloppenburg (P&C)

offers a unique diversity of

styles for women and men

of all ages, stocking around

500 fashion labels. At P&C

international designer labels,

premium own-brands and

shop-in-shops provide a

great browsing experience.

The Fashionation department

is a highlight showcasing

international designers like

Galliano, Red Valentino,

Costume National, Moschino

Cheap and Chic, Helmut Lang,

Pinko, and Pierre Balmain,

alongside some of the

brightest and best newcomers,

Peek & Cloppenburg

Adrema Hotel

Tauentzienstrasse 19

10789 Berlin

Tel: +49 30 21 29 0

www.peek-cloppenburg.de

Metro

U Wittenbergplatz U1, U3

Wintergarten

Variete Berlin

Entertaining, diverse and

off-beat describe perfectly the

Wintergarten Berlin. A unique

space of mirrors, wood, red

velvet and its legendary starry

sky, the theatre attracts the

biggest names on the international

variety scene, including

Meret Becker, Max Raabe and

the Tiger Lillies. Alongside the

entertainment, guests can

enjoy drinks, a light snack or a

full three-course meal.

Wintergarten Variete Berlin

Potsdamer Strasse 96

10785 Berlin

Tickets : +49 30 588 434 33

www.wintergarten-berlin.de

Metro

U Kurfuerstenstrasse U1

62


HALL PLAN

SHUTTLES

Hall 3.2 - Stand 201

Hall 3.1- Stand 103

Hall 21 - Stand 104 / 104a


Hall 1.2 - Stand 121 Hall 1.2 - Stand 121

Hall 9 - Stand 305

Hall 8.1 - Stand 110

Hall 15.1 - Stand 231

Hall 1.2 - Stand 213

Hall 9 - Stand 101

Hall 1.2 - Stand 101/102 Hall 7.2C - Stand 101

Hall 7.1A - Stand 101

Hall 12 - Stand 109

HALL PLAN

Hall 17 - Stand 111

Hall 15.1 - Stand 215

Hall 13 - Stand 107

Hall 25 - Stand 165

Hall 25 - Stand 142

Hall 21 A - Stand 101

Hall 25 - Stand 131

Hall 25 - Stand 151

Hall 22 - Stand 101

Hall 8.2 - Stand 101

Hall 3.1 - Stand 102

Hall 22 - Stand 101

Hall 25 - Stand 131

Hall 21 - Stand 104/104a

Hall 3.2 - Stand 206

www.ifa-international.org


CREATE MORE

Hall 4.1 - Stand 205

Hall 1.1 - Stand 202 Hall 1.1 - Stand 201 Hall 4.1 - Stand 211

Passage 4.1/6.1 - Stand 101

Hall 8.1 - Stand 112

Hall 10.1 - Stand 118

Hall 3.1 - Stand 105

Passage 2.1/4.1 - Stand 101

Hall 8.1 - Stand 111

Hall 2.1 - Stand 201

Hall 6.1 - Stand 117

Hall 10.1 - Stand 101

Hall 1.1 - Stand 102

Hall 3.1 - Stand 104

Hall 3.1 - Stand 104

Hall 6.1 - Stand 109

Hall 8.1 - Stand 215

Hall 8.1 - Stand 214

Hall 25 - Stand 131

Hall 3.2 - Stand 102

Hall 25 - Stand 155

Hall 3.2 - Stand 109

Hall 25 - Stand 125

Hall 5.2 - Stand 101

Hall 6.2 - Stand 201

Hall 3.2 - Stand 201

Hall 3.1 - Stand 103

Hall 25 - Stand 133

Hall 3.2 - Stand 103

IFA International • 2013


BUYERS’ TOOLS

FREE AIRPORT SHUTTLE SERVICE

A free shuttle service exclusively

for trade visitors offers stress-free

transportation from Berlin Tegel

Airport directly to the IFA main South

Entrance

FAST LANE

Trade visitors can save time using the

Fast Lane entrance, red carpet style

HALL-TO-HALL SHUTTLE SERVICE

A free shuttle for trade visitors is

available on the exhibition grounds,

and departs every few minutes

IFA INTERNATIONAL KEYNOTES

You are invited to lectures of top

managers from consumer electronics

and home appliances on trends,

innovations and worldwide relevant

product developments.

ACCESS TO INDUSTRY EXPERT

EVENTS

A series of accompanying congress and

events offer a high-end lecture program,

with top managers and experts from

the consumer electronics industry

SPECIAL TRAVEL PACKAGES FOR

TRADE VISITORS

Together with our partners FP Travel

Service we offer special travel packages

to make your journey to the IFA as

enjoyable and inexpensive as possible.

ACCESS TO THE TRADE VISITOR

RECEPTION (2h prior to opening hours)

The International Trade Visitor Reception

is a business and service area

exclusively for IFA trade visitors

> Entrance South, Hall 1.1/2.1

BUSINESS BREAKFAST

Start off the day with coffee, tea and

fresh croissants. You are cordially

invited!

Prior to exhibition opening hours,

from 8-10 a.m.

INTERNATIONAL TRADE PRESS STAND

Explore national and international

magazines from the world of consumer

electronics and home appliances. All

issues are free of charge.

GUIDED IFA TOURS

Take part in daily tours focusing on

the latest topics at the IFA, organised

exclusively for trade visitors to the

show. Tours start at the International

Trade Visitor Reception

INFORMATION COUNTER

Our hostesses provide detailed help and

written information in ten languages to

ensure you are well prepared for the fair.

We speak English, French, Spanish, Polish,

Russian, Japanese, Chinese, Korean, Arabic

and Turkish

INTERNET LOUNGE

Our lounge area provides internet

access free of charge

IFA REPRESENTATIVE OFFICES

Our IFA Representative Offices offer

special travel arrangements, information

about flight and hotel fares – and

sometimes even special offers for group

tours – for international trade visitors.

TRADE VISITOR PACKAGE

This is where you will receive your

free trade visitor package with the

official IFA trade fair catalogue and

additional information to assist you

during your stay in Berlin

international

Official Daily News Source f or International Visitors at IFA

I FA

GET THE FULL PICTURE

EVERY DAY!!

I think [IFA International] is really good. The first thing

we always do when we get to the show is to pick it

up and read it…

We always bring them back with us. Because one of

the things we always do is to have a general debrief

for the business, and we use a lot of that in the

general debrief…”

Steve

Ager

Group Commercial

Director,

Dixons Retail

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