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moveIT 2 powered by Goyello – The Cloud Issue

The second issue of moveIT provides experts’ insights on the benefits and threats related to the cloud, success stories of delivered cloud-based projects and interviews with industry gurus. Goyello is an international IT strategy consulting and software development company. We deliver what we promise: innovative, top quality solutions, on time and within budget. Goyello - Quality Software Solutions - Delivered With Care -


INNOVATION WILL COME ESPECIALLY WHEN WE DON’T EXPECT IT Change is never cheap or easy, says Ronald Binkofski, General Manager, CEE Multicountry CIS. Service providers, such as Microsoft and Goyello, must help their partners go through this process, even if this means you have to convince them it is really worth doing. Peter Horsten, Managing Director at Goyello, talked with Ronald Binkofski about Microsoft’s cloud transition. PETER HORSTEN: Around 2010, former Microsoft CEO Ballmer claimed that Microsoft was going all in to the cloud. There was some criticism, even among partners, who felt that this would be the end of Microsoft. Now fast forward to 2017, Microsoft has shown significant revenue growth and seems to be in a better shape than ever before. The transition to a cloud-based service offering seems successful. Existing businesses are hesitating about changing their business model from a license-based model to a subscription-based one. From your experience, what lessons learned could you share with them? applications and gaming, to top enterprise solutions. This gives us a strong position on the market, but this also means we compete with nearly everyone. As a result, we have a deep insight into the industry and, therefore, it’s easier to recognize trends earlier than others. Microsoft understood the cloud trend very well and understood how to leverage it, but it took quite a battle to do it. We went through it all with passion and with a very focused execution. Today, after more or less seven, eight years, PH: What’s your main tip for existing business users? RONALD BINKOFSKI: Changing business models is what businesses have always struggled with. It’s a process that causes a lot of uncertainty and uncertainty makes people criticize when they lose what they had. That’s a natural thing. They have to understand that complaining and resisting the changing world is something which doesn’t take them further. Microsoft understood this changing environment quickly, mainly thanks to our history and experience. Besides, Microsoft deals with nearly every aspect of the IT industry from consumer 6 MOVE IT RB: There are periods of stability and of challenge, and therefore you should never take things for granted: people will keep on trying to get a piece of the cake. Your competitors, who are playing in the same league and using similar business model are probably not going to be your biggest challengers. You will be challenged by players you would not expect, so, my advice is not to take your great position for granted, always try to improve and always look at the small changes in your industry, rather than the big ones. Everyone understands the big things, but disruption comes from below.

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