EP Insights & Action
Expert observers comment on the Industry. This magazine is designed to bring together the thought leadership, ideas and opinions of leading consultants and operators from across the industry. EP's vision is to create an open narrative and debate that explains the perspective and thinking on the market and Industry. It will help all progress, so let us know your thoughts, subscribe and be involved.
Expert observers comment on the Industry. This magazine is designed to bring together the thought leadership, ideas and opinions of leading consultants and operators from across the industry. EP's vision is to create an open narrative and debate that explains the perspective and thinking on the market and Industry. It will help all progress, so let us know your thoughts, subscribe and be involved.
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Is there more to<br />
nutrition than<br />
just sustenance,<br />
satiation and<br />
longevity?<br />
Professor David Russell, Chairman of<br />
The Russell Partnership Collection explains<br />
the importance of health and nutrition.<br />
What do nutritional developments mean for the food and<br />
beverage sector?<br />
Nutrition is defined as “the process<br />
of providing or obtaining the food<br />
necessary for health and growth”.<br />
Google trends show us that internet<br />
searches related to nutrition drop significantly<br />
around Christmas, and reach peak popularity<br />
in January – as you might expect, however<br />
what is unprecedented, is the surge in health<br />
and nutrition interest throughout the year<br />
from a range of demographics within the<br />
general public. In order of interest, the top 5<br />
cities ‘googling’ their way through nutrition<br />
related questions are Cardiff, Plymouth,<br />
Guildford, Oxford and Thames Ditton.<br />
The rise in health and nutrition is largely<br />
driven by the transfer of knowledge enabled<br />
by platforms such as social media, food blogs<br />
and video sites such as YouTube. Millennials<br />
are the key driving force behind this surge<br />
in nutritional interest in a bid to live better,<br />
for longer and optimise their minds and<br />
bodies to look lean, feel energised and excel<br />
in their professional lives. But, is there more<br />
to nutrition that just sustenance, satiation<br />
and longevity? Research is continually<br />
showing that food is much more than just<br />
fuel – food is information, food is instruction<br />
and sometimes food is medicine. These<br />
fascinating developments were well known<br />
to our ancestors, and modem-day-man is<br />
“playing catch-up” on this ancient wisdom,<br />
because as Hippocrates once said, “let food be<br />
thy medicine and medicine be thy food”.<br />
So, what do these nutritional developments<br />
mean for the food and beverage sector? How<br />
can we utilise this information to catalyse<br />
positive change in the industry? The first<br />
step is to understand the power of balanced<br />
food and beverage provisions that are<br />
centered around vegetables, fruits, healthy<br />
20 | <strong>Insights</strong> & <strong>Action</strong> | July 2017
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