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J Magazine June 2017

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CLEVELAND<br />

CONTINUED FROM PAGE 30<br />

both his position of local prominence owning<br />

the city’s basketball team and his impressive<br />

track record as a bold, innovative businessman<br />

— Gilbert is the founder of Quicken<br />

Loans, the nation’s largest online mortgage<br />

lender — to bring Clevelanders together to<br />

revive its once-slumbering downtown area.<br />

Gilbert took a dusty, empty building —<br />

once the downtown home of Higbee’s, a local<br />

department store beloved by Clevelanders<br />

— and invested $350 million to turn it into the<br />

Horseshoe Casino.<br />

When it debuted in May 2012, the<br />

multi-level site — now known as the Jack<br />

Cleveland Casino — was the first casino to<br />

open in Ohio.<br />

It quickly became a popular spot for residents<br />

and tourists alike.<br />

But equally important, the fact that Gilbert<br />

took a vision and brought it to completion in<br />

such spectacular fashion served to spark a<br />

belief among those inside and outside the city<br />

that it WAS possible:<br />

Downtown Cleveland could not only be<br />

revived, it could thrive.<br />

OKLAHOMA CITY<br />

CONTINUED FROM PAGE 30<br />

and you wanted to have your people work<br />

in Oklahoma City or Indianapolis, it was a<br />

hands-down decision.”<br />

Presumably a little humiliated but<br />

inspired, the mayor pulled together the City<br />

Council and Chamber of Commerce to develop<br />

a set of projects designed to transform<br />

Oklahoma City and build that quality of life<br />

— an indoor sports arena, a baseball park,<br />

a new downtown library and a renovated<br />

music hall and convention center.<br />

With the endorsement of the local<br />

newspaper, voters again approved the<br />

penny sales tax, for five years, to pay for the<br />

improvements. And when that tax expired,<br />

they extended the tax for seven more years<br />

to build or remodel every school in the city,<br />

then again to renovate the basketball arena<br />

for the NBA Thunder.<br />

In 2009, Oklahoma City voters, apparently<br />

liking their re-energizing city, again extended<br />

the tax to build a park to connect downtown<br />

to the Oklahoma River, a streetcar system, a<br />

convention center and other improvements.<br />

Since then, investors have flocked to<br />

Cleveland.<br />

And the construction cranes have, too.<br />

Neither shows signs of stopping anytime<br />

soon.<br />

And Gilbert hasn’t stopped tackling<br />

ambitious downtown projects — including<br />

the purchase and total renovation of the<br />

Ritz-Carlton Hotel and acquisition of the<br />

once-dormant Tower City Center mall.<br />

In each case, Gilbert has not been afraid to<br />

think big, set high goals that focus on improving<br />

downtown Cleveland in transformative<br />

ways and work in a collaborative fashion to<br />

get things done.<br />

Oh, and along the way, Gilbert’s Cavaliers<br />

have won an NBA title — and will probably<br />

win more in years to come.<br />

In an email to the Times-Union, Gilbert<br />

offered these observations on what has driven<br />

his desire to become involved in bringing<br />

downtown Cleveland to life:<br />

“Engagement and investment in our<br />

communities is a central part of our operating<br />

culture and who we are as an organization.<br />

“Not just for the impact on the urban<br />

core, but the impact that extends into the<br />

In late 2015, Jax Chamber took its leadership<br />

trip to Oklahoma City, and Jerry Mallot,<br />

president of JAXUSA Partnership, said he<br />

was stunned at the turnaround since his last<br />

visit 25 years before. “I was amazed as we<br />

toured the tremendous man-made changes<br />

to the river, downtown infrastructure and<br />

development around the city that created an<br />

environment I couldn’t have imagined.<br />

“Damming up the river to make it beautiful<br />

and create a national rowing center,<br />

putting a canal in downtown with tour boats<br />

around which condos, restaurants and businesses<br />

developed, building beautiful parks<br />

in the center of the city, constructing a new<br />

arena for basketball that attracted an NBA<br />

team, and so many other things had turned<br />

this very dull town into a very interesting<br />

place to visit.<br />

“They followed the plan and gained the<br />

trust and confidence of their citizens, which<br />

allowed them to get reauthorization of the<br />

sales tax every seven years to do more great<br />

things in their community.<br />

“You can’t make this up because no one<br />

would believe it.”<br />

neighborhoods as well.<br />

“Investing in projects that stimulate development<br />

and growth outside the walls of the<br />

arena are a reflection of that commitment, but<br />

it also benefits the entire franchise and all of<br />

our employees.<br />

“‘Doing well’ and ‘doing good’ do not<br />

conflict. In fact, they fit like two pieces from the<br />

same puzzle.<br />

“Connectivity is a huge part of our philosophy<br />

as well. Business, community, jobs,<br />

and economic growth are all threads that tie<br />

together.<br />

“Making downtown a place where<br />

generations of people want to live, work and<br />

play has a multiplying effect for retaining and<br />

attracting more business, more residents, more<br />

young talent and growing the job base and<br />

economy.<br />

“A professional sports franchise is an<br />

incredible platform to launch a commitment<br />

to an urban core and its community unlike<br />

any other. The levers you can pull to affect real<br />

positive change are endless.<br />

“I encourage all team owners to leverage<br />

their platforms for these noble purposes.<br />

Everyone benefits.”<br />

National Geographic christened Oklahoma<br />

City as one of 20 “must-see places” in the<br />

world, going from “the beer-gut metropolis<br />

spilling across the Great Plains” to a changed<br />

city. “The central Oklahoma River has a<br />

community boathouse and a new West River<br />

Trail. An 11-acre white-water rafting center ...<br />

Local architect firms and coffee roasters that<br />

wouldn’t be out of place in Portlandia now<br />

line once dormant Automobile Alley. And<br />

then there’s MidTown. Not long ago a den of<br />

crackhouses and abandoned lots just north<br />

of downtown’s 1995 bombing site, MidTown<br />

has sprouted condos, a boutique hotel, and<br />

Dust Bowl Lanes.<br />

“This is Oklahoma?”<br />

O’Connor credited vision and leadership<br />

— starting with Norick, who was mayor<br />

1987-99 and his non-term-limited successors,<br />

now Mick Cornett, in office since 2004<br />

— but including the committed chamber of<br />

commerce and supportive taxpayers.<br />

“Don’t underplay the value of political<br />

and civic leadership that is aligned in what<br />

they want to accomplish,” O’Connor said.<br />

“You can’t underestimate the power of that.”<br />

32 J MAGAZINE | JUNE <strong>2017</strong>

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