J Magazine June 2017
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CLEVELAND<br />
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both his position of local prominence owning<br />
the city’s basketball team and his impressive<br />
track record as a bold, innovative businessman<br />
— Gilbert is the founder of Quicken<br />
Loans, the nation’s largest online mortgage<br />
lender — to bring Clevelanders together to<br />
revive its once-slumbering downtown area.<br />
Gilbert took a dusty, empty building —<br />
once the downtown home of Higbee’s, a local<br />
department store beloved by Clevelanders<br />
— and invested $350 million to turn it into the<br />
Horseshoe Casino.<br />
When it debuted in May 2012, the<br />
multi-level site — now known as the Jack<br />
Cleveland Casino — was the first casino to<br />
open in Ohio.<br />
It quickly became a popular spot for residents<br />
and tourists alike.<br />
But equally important, the fact that Gilbert<br />
took a vision and brought it to completion in<br />
such spectacular fashion served to spark a<br />
belief among those inside and outside the city<br />
that it WAS possible:<br />
Downtown Cleveland could not only be<br />
revived, it could thrive.<br />
OKLAHOMA CITY<br />
CONTINUED FROM PAGE 30<br />
and you wanted to have your people work<br />
in Oklahoma City or Indianapolis, it was a<br />
hands-down decision.”<br />
Presumably a little humiliated but<br />
inspired, the mayor pulled together the City<br />
Council and Chamber of Commerce to develop<br />
a set of projects designed to transform<br />
Oklahoma City and build that quality of life<br />
— an indoor sports arena, a baseball park,<br />
a new downtown library and a renovated<br />
music hall and convention center.<br />
With the endorsement of the local<br />
newspaper, voters again approved the<br />
penny sales tax, for five years, to pay for the<br />
improvements. And when that tax expired,<br />
they extended the tax for seven more years<br />
to build or remodel every school in the city,<br />
then again to renovate the basketball arena<br />
for the NBA Thunder.<br />
In 2009, Oklahoma City voters, apparently<br />
liking their re-energizing city, again extended<br />
the tax to build a park to connect downtown<br />
to the Oklahoma River, a streetcar system, a<br />
convention center and other improvements.<br />
Since then, investors have flocked to<br />
Cleveland.<br />
And the construction cranes have, too.<br />
Neither shows signs of stopping anytime<br />
soon.<br />
And Gilbert hasn’t stopped tackling<br />
ambitious downtown projects — including<br />
the purchase and total renovation of the<br />
Ritz-Carlton Hotel and acquisition of the<br />
once-dormant Tower City Center mall.<br />
In each case, Gilbert has not been afraid to<br />
think big, set high goals that focus on improving<br />
downtown Cleveland in transformative<br />
ways and work in a collaborative fashion to<br />
get things done.<br />
Oh, and along the way, Gilbert’s Cavaliers<br />
have won an NBA title — and will probably<br />
win more in years to come.<br />
In an email to the Times-Union, Gilbert<br />
offered these observations on what has driven<br />
his desire to become involved in bringing<br />
downtown Cleveland to life:<br />
“Engagement and investment in our<br />
communities is a central part of our operating<br />
culture and who we are as an organization.<br />
“Not just for the impact on the urban<br />
core, but the impact that extends into the<br />
In late 2015, Jax Chamber took its leadership<br />
trip to Oklahoma City, and Jerry Mallot,<br />
president of JAXUSA Partnership, said he<br />
was stunned at the turnaround since his last<br />
visit 25 years before. “I was amazed as we<br />
toured the tremendous man-made changes<br />
to the river, downtown infrastructure and<br />
development around the city that created an<br />
environment I couldn’t have imagined.<br />
“Damming up the river to make it beautiful<br />
and create a national rowing center,<br />
putting a canal in downtown with tour boats<br />
around which condos, restaurants and businesses<br />
developed, building beautiful parks<br />
in the center of the city, constructing a new<br />
arena for basketball that attracted an NBA<br />
team, and so many other things had turned<br />
this very dull town into a very interesting<br />
place to visit.<br />
“They followed the plan and gained the<br />
trust and confidence of their citizens, which<br />
allowed them to get reauthorization of the<br />
sales tax every seven years to do more great<br />
things in their community.<br />
“You can’t make this up because no one<br />
would believe it.”<br />
neighborhoods as well.<br />
“Investing in projects that stimulate development<br />
and growth outside the walls of the<br />
arena are a reflection of that commitment, but<br />
it also benefits the entire franchise and all of<br />
our employees.<br />
“‘Doing well’ and ‘doing good’ do not<br />
conflict. In fact, they fit like two pieces from the<br />
same puzzle.<br />
“Connectivity is a huge part of our philosophy<br />
as well. Business, community, jobs,<br />
and economic growth are all threads that tie<br />
together.<br />
“Making downtown a place where<br />
generations of people want to live, work and<br />
play has a multiplying effect for retaining and<br />
attracting more business, more residents, more<br />
young talent and growing the job base and<br />
economy.<br />
“A professional sports franchise is an<br />
incredible platform to launch a commitment<br />
to an urban core and its community unlike<br />
any other. The levers you can pull to affect real<br />
positive change are endless.<br />
“I encourage all team owners to leverage<br />
their platforms for these noble purposes.<br />
Everyone benefits.”<br />
National Geographic christened Oklahoma<br />
City as one of 20 “must-see places” in the<br />
world, going from “the beer-gut metropolis<br />
spilling across the Great Plains” to a changed<br />
city. “The central Oklahoma River has a<br />
community boathouse and a new West River<br />
Trail. An 11-acre white-water rafting center ...<br />
Local architect firms and coffee roasters that<br />
wouldn’t be out of place in Portlandia now<br />
line once dormant Automobile Alley. And<br />
then there’s MidTown. Not long ago a den of<br />
crackhouses and abandoned lots just north<br />
of downtown’s 1995 bombing site, MidTown<br />
has sprouted condos, a boutique hotel, and<br />
Dust Bowl Lanes.<br />
“This is Oklahoma?”<br />
O’Connor credited vision and leadership<br />
— starting with Norick, who was mayor<br />
1987-99 and his non-term-limited successors,<br />
now Mick Cornett, in office since 2004<br />
— but including the committed chamber of<br />
commerce and supportive taxpayers.<br />
“Don’t underplay the value of political<br />
and civic leadership that is aligned in what<br />
they want to accomplish,” O’Connor said.<br />
“You can’t underestimate the power of that.”<br />
32 J MAGAZINE | JUNE <strong>2017</strong>