Vinexpo Daily - Preview Edition

cleverdis

PREVIEW EDITION

MONDAY 12 TH JUNE 2017

HALL 1

STAND AB15

DAILY

REGIONAL SPOTLIGHT

SOUTHERN EUROPE

EXCLUSIVE INTERVIEW

Guillaume Deglise

CEO, Vinexpo

WE HAVE MORE THAN 100 NEW

EXHIBITORS FOR THE 2017 EDITION

Read page 18

Y VIVA ESPAÑA!

SPAIN: COUNTRY OF

HONOUR AT VINEXPO

BORDEAUX 2017

Go to page 21

SPECIAL FEATURE

– GASTRONOMY

PAIRING GALORE @ VINEXPO

– IT’S ALL ABOUT MARRYING GOURMET

DISHES WITH EXCEPTIONAL WINES

Read page 20

TRADE TALK

Castle Li

General Manager, COFCO

WE ARE LOOKING FOR SOME TOP

BRANDS OR BOUTIQUE BRANDS

Read page 17


Vinexpo Bordeaux 2017

PRACTICAL GUIDE

Hall 1 / Stand E324

Hall 1 / Stand CD277

Hall 1 / Stand BC112

Hall 1 / Stand AB310

Hall 3 / Stand TU341

Hall 1 / Stand E62

Hall 1 / Stand BD296

Hall 1 / Stand B186

Hall 1 / Stand CD196

Hall 3 / Stand R355

Hall 1 / Stand AB62


EDITO

Richard Barnes

Editor-in-Chief,

VINEXPO Daily

Vinexpo Bordeaux 2017

PROGRAMME

VINEXPO 2017:

THE PLACE TO BE!

There are plenty of surprises in store at the 19th Vinexpo!

In 2017, the exhibition is being condensed into a

dynamic 4-day format, and the new services planned by

the organisers will guarantee the success of the event. This

thriving city will offer many opportunities for attendees to

make connections and boost their business, decipher future

trends in the sector and discover Spain, the market in the

spotlight for 2017.

Taking part in Vinexpo Bordeaux means being in the

right place at the right time. The show is a catalyst for

international business with around 45,000 trade visitors

from 150 countries due to attend.

On the exhibitor front, the number and diversity of

nationalities confirm the show’s planetary reach, its key

role as a meeting place for the sector, and its leadership.

Indeed, this year’s Vinexpo sees an anticipated 2,300

exhibitors from wine regions around the world flocking

to Bordeaux, and a ground-breaking four-day line-up of

conferences, tastings, seminars and networking events.

Spain, the third largest wine producer worldwide,

dominates the market in organic wine production, and this

year takes the spotlight as the show’s country of honour.

Even the most informed show-goers are thus bound to

discover something new, with over 100 new exhibitors at

this year’s event.

We look forward to seeing you in Bordeaux!

SATURDAY 17 TH JUNE

The Jurade Saint-Emilion Gala Dinner

5:30 pm – 11:30 pm / By invitation

Official Dinner and Tasting

by The Crus Classés de Graves

6:30 pm – 11:30 pm

Location: Château Carbonnieux / By invitation

SUNDAY 18 TH JUNE

CONFERENCES

Restaurant managers and wine-growers, the

sommelier is your indispensable ally

2:00 pm - 3:30 pm / Location: Room 1

Fire & rain: climate change and the wine industry

in partnership with Wine Spectator

3:00 pm - 5:00 pm / Location: Forum

Great wine capitals: international networking to

promote local wine tourism destinations

3:30 pm - 5:00 pm / Location: Room 5

TASTINGS

Spanish white revolution

9:30 am-11:00 am / Location: Room 4

The forgotten patrimonial grape varieties of

the Bordeaux vineyard: towards a prospective

enrichment of Bordeaux wines

10:00 am - 11:30 am / Location: Room 6

The great aromatic complexity of Sauternes

wines and their freshness

10:00 am - 6:30 pm / Location: Room 2

Port and chocolate: a lovely pairing!

An event presented by Port and Douro Wines Institute

11:00 am - 12:00

Location: Hall 1, Stand DE67

Concours Mondial de Bruxelles 2017:

50 international winemakers present their

awarded wines

11:00 am - 6:00 pm / Location: Room 3

Napa Valley’s French connections

11:00 am - 11:30 am

Location: Hall 1, Stand DE177

Taiga Shtof première

A tasting with scenery, from a new vodka brand

from Siberia, along with food pairing.

11:30 am – 12:30 pm

Location: Hall 3, Stand R336 / Media only

Signature of the partnership agreement between

TMall (Alibaba Group) and Vinexpo

11:30 am - 12:30 pm / Location: Forum

Bordeaux, the great classics

An event presented by bettane+desseauve

11:45 am - 12:30 pm

Location: Hall 3, Stand ST338

The preservation and valorisation

of the rare grape varieties of the northern

Mediterranean regions

12:30 am - 2:00 pm

Location: Room 6

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DAILY

Publisher: Gérard Lefebvre - Managing Director: Jean-François Pieri - Marketing Manager: Monia Tazamoucht - Publishing Director: Jean-Guy Bienfait - Editor-in-Chief: Richard Barnes

Editorial coordination: Pauline Cazanova - Editorial team: Gérard Saillan, Richard Siddle - with the participation of Bettina Badon, Nathalie Meissner, Wenchao Wang - Art Director: Hélène Beunat

>>>>To contact them : first name.last name@vinexpodaily.com

• Cover: Església de Santa Maria, Sant Martí Sarroca, Spain © Angela Llop © CLEVERDIS 2017- Registration of Copyright June 2017

Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or

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VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 3


PROGRAMME

Tempranillo - evolution of its facets according to

climates and terroirs of Tempos Vega Sicilia

12:30 pm - 2:00 pm

Location: Room 7 / By invitation

Cradle of wine

12:30 pm - 2:00 pm

Location: Room 5 / By invitation

Different climates different Spanish wines

12:30 pm - 2:00 pm / Location: Room 4

Piemonte and Friuli, two great terroirs

from northern Italy

An event presented by bettane+desseauve

2:00 pm - 2:45 pm / Location: Hall 3, Stand ST338

Port and chocolate: a lovely pairing!

An event presented by Port and Douro Wines Institute

2:30 pm - 3:30 pm / Location: Hall 1, Stand DE67

Italian “sparkle” in all its diversity

Bubbles around the 45 th parallel north

3:00 pm - 4:00 pm / Location: Hall 1, Stand DE87-01

The great South

An event presented by bettane+desseauve

3:15 pm - 4:00 pm

Location: Hall 3, Stand ST338

Rediscovery of Alpine wine grape varieties

3:30 pm - 5:00 pm

Location: Room 6

Great wines along the Ebro River

3:30 pm - 5:00 pm

Location: Room 4

EVENING EVENTS

Vinexpériences - Beaujolais fine wine tasting

6:00 pm – 9:00 pm

Location: La Grande Poste,

7 rue du Palais Gallien, Bordeaux. By invitation or

entrance fee: €15

1855 Médoc & Sauternes Grands Crus Classés dinner

in honour of the international press

10h30 pm – 11h30 pm

Location: Château Latour / By invitation

MONDAY 19 TH JUNE

CONFERENCES

Exporting wines and spirits to the USA

9:30 am - 10:30 am

Location: Experts Zone, L261 / By invitation

63 rd Congress of National Wine Brokers’ federation

9:30 am - 12:30 pm

Location: Forum / By invitation

Influence of organic and biodynamic methods

on the taste of wine

12:30 pm - 2:00 pm / Location: Room 5

Big Data at the heart of the wine industry’s new

opportunities

12:30 pm - 2:00 pm / Location: Room 7

Napa Valley Vintners: green environmental

sustainability program

1:30 pm – 2:00 pm

Location: Hall 1, Stand DE177

4 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017


© Jean-Bernard Nadeau

© Philippe Labeguerie

© Jean-Bernard Nadeau

The potential for Spanish wines

on the export market

3:00 pm - 4:30 pm / Location: Forum

TASTINGS

Tre Bicchieri special award masterclass

organized by Gambero Rosso

9:30 am - 11:00 am

Location: Room 7 / By invitation

Wines of Serbia – Beyond Expectations

9:30 am - 11:00 am

Location: Room 5 / By invitation

Tasting of the 2016 vintage Bordeaux

The Union des Grands Crus de Bordeaux.

10:00 am - 5:00 pm / Location: Room 3

Wine tasting of Medoc, Haut-Medoc and Listrac-

Medoc appellations

around the 2014 vintage and 2016 “en primeurs”.

10:00 am - 6:30 pm / Location: Room 1

A journey to Italy, on the lands of Conegliano

Valdobbiadene, exploring the Prosecco Superiore

An event presented by bettane+desseauve

11:45 am - 12:30 pm

Location: Hall 3, Stand ST338

Grenache in the world

12:30 pm - 2:00pm /Location: Room 7

Philippe Faure Brac & Alliance Loire’s collection

An event presented by bettane+desseauve

2:00 pm - 2:45pm / Location: Hall 3, Stand ST338

Port, Douro & cheese: a gourmet trio!

An event presented by Port and Douro Wines Institute

2:30 pm - 3:30 pm

Location: Hall 1, Stand DE67

Wine merchants and Italian wines: a choice of reason

Wine collections and libraries

3:00 pm - 4:00 pm / Location: Hall 1, Stand DE87-01

Northern France in a time of climate change

An event presented by bettane+desseauve

Neuroenology: when neurosciences barges in tasting

4:00 pm - 5:30 pm / Location: Room 4

Tomorrow belongs to them

An event presented by bettane+desseauve

4:30 pm - 5:15 pm

Location: Hall 3, Stand ST338

1992-2017: 25 Years of Quinta da Gaivosa

4:30 pm - 5:15 pm / Location: Hall 1, Stand DE67

EVENING EVENTS

Vinexpériences - Pomerol tasting

6:00 pm – 9:00 pm

Location: Grand Théâtre, Place de la Comédie,

Bordeaux / By invitation or entrance fee: €15

A taste of Spain

In partnership with Wine Spectator

8:00 pm - 11:00 pm

Location: Palais de la Bourse

Ramos Pinto: 5 Generations, a history of pioneerism

10:00 am - 11:00 am

Location: Hall 1, Stand DE67

Crus Bourgeois du Médoc Tasting

10:30 am - 5:30 pm / Location: Room 2

Port, Douro & cheese: a gourmet trio!

An event presented by Port and Douro Wines Institute

11:00 am - 12:00 / Location: Hall 1, Stand DE67

Italian wines: something for every restaurant

From old-style banquets to hotels

11:00 am - 12:00 / Location: Hall 1, Stand DE87-01

Taiga Shtof première

A tasting with scenery, from a new vodka brand from

Siberia, along with food pairing.

11:30 am – 12:30 pm

Location: Hall 3, Stand R336 / Media only

3:15 pm - 4:00pm

Location: Hall 3, Stand ST338

Bellavista, winery of the year

by Gambero Rosso

3:30 pm - 5:00 pm

Location: Room 7 / By invitation

The Irish spirits renaissance

3:30 pm - 5:00 pm

Location: Room 5 / By invitation

Introduction to Japan’s national beverages,

Sake and Shochu

3:30 pm - 5:00 pm

Location: Room 6

Napa Valley Vintners: ageability of

Cabernet Sauvignon

4:00 pm – 4:30 pm

Location: Hall 1, Stand DE177

BE LABELLED AN EXPERT

Join one of our masterclasses Hall 3,

Stand V325 and experience the

knowledge that can be gained from

WSET.

Sunday 18 th June / 2:30-3:00 pm

How age affects Cognac

Monday 19 th June / 12:30-1:00 pm

Use of oak in winemaking

(Session in French)

Tuesday 20 th June / 11:00–11:30 am

The role of the raw materials in Rum

Wednesday 21 st June / 4:00-4:30 pm

Italian sparkling wines - showcase

Visit our website

for the full programme

wsetglobal.com

©WSET2016

VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 5


PROGRAMME

OTHERS

General Assembly of International Federation of Wine

and Spirits Journalists and Writers

9:30 am - 11:00 am

Location: Room 6 /By invitation

The Institute of Masters of Wine/Drinks Business

Lifetime Achievement Award 2017

11:45 am - 2:30 pm

Location: Room 4 / By invitation

Book signing: Le vin snob, Jacques Ohron – De

l’Homme Editions

Mollat Library

2:00 pm – 3:00 pm

Location: Hall1, Stand DE328

Vinexpo Explorer Moment

Chapter 1 - Austria

2:30 pm - 6:30 pm

Location: Club / By invitation

Les Victoires du Liège

11:30 am - 2:30 pm

Location: Forum / By invitation

Biodynamic and the truth in the glass by Nicolas Joly

3:30 pm - 15:00 pm / Location: Room 4

China’s diversifying wine market

4:00 pm - 5:30 pm / Location: Room 6

Wine and spirits market after Brexit

4:00 pm - 5:30 pm / Location: Forum

TASTINGS

Battle of MoW’s - Masterclass Riesling

10:00 am - 11:30 am

Location: Room 1

Taiga Shtof première

A tasting with scenery, from a new vodka brand from

Siberia, along with food pairing.

11:30 am – 12:30 pm

Location: Hall 3, Stand R336 / Media only

Riesling of Alsace, the multidimensional grape!

11:30 am - 1:00 pm / Location: Room 7

German Riesling Picnic by the lake

11:30 am - 6:00 pm / Location: Stand L241

Soil and climates, the diversity of white wines from the

Rhône Valley

An event presented by bettane+desseauve

11:45 am - 12:30 pm

Location: Hall 3, Stand 338

Seña’s terroir revealed through eight great vintages

12:30 pm - 2:00 pm

Location: Room 6 / By invitation

TUESDAY 20 TH JUNE

CONFERENCES

Evolution of shipping alliances and opportunities for

the industry

9:30 am - 10:30 am

Location: Experts Zone, L261 / By invitation

Declaration to protect wine place & origin’s press

conference

9:30 am - 11:00 am / Location: Room 5

How new digital winetech services can drive wine

professionals efficiency?

9:30 am - 11:00 am / Location: Room 6

The Union des Grands Crus de Bordeaux - Tasting of

the 2016 vintage

10:00 am - 5:00 pm

Location: Room 3

Tre Bicchieri Grand Tasting

by Gamberro Rosso

10:00 am - 6:30 pm

Location: Room 2

Diversity in the Douro Valley

An event presented by Port and Douro Wines Institute

11:00 am - 12:00

Location: Hall 1, Stand DE67

Eight decades of Colheita Ports with Sogevinus

12:30 pm - 2:00 pm

Location: Room 5 / By invitation

Dry Riesling, using the past to shape the future

1:00 pm - 2:30 pm / Location: Room 1

Bordeaux, the new classics 1

An event presented by bettane+desseauve

2:00 pm - 2:15 pm

Location: Hall 3, Stand ST338

Diversity in the Douro Valley

An event presented by Port and Douro Wines Institute

2:30 pm - 3:30 pm

Location: Hall 1, Stand DE67

Trends in sparkling wines, an opportunity for wine

markets

Conference organized by vitisphère

9:30 am – 11:00 am / Location: Room 4

Italian wines tailored for large-scale distributors

From ancient trading routes to e-commerce

11:00 am - 12:00 / Location: Hall 1, Stand DE87

Perfectly Riesling - Treasures of German wines

A tasting organized by Wines of Germany

2:30 pm - 4:00 pm

Location: Room 7 / By invitation

6 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017


© Philippe Labeguerie

© Philippe Labeguerie

Italy, the other country of Rosé

3:00 pm - 4:00 pm

Location: Hall 1, Stand DE87-01

The new world order

An event presented by bettane+desseauve

3:15 pm - 4:00 pm

Location: Hall 3, Stand ST338

Bodega Numanthia vertical tasting

3:30 pm - 5:00 pm / Location: Room 5

Napa Valley’s French connections

4:00 pm – 4:30 pm

Location: Hall 1, Stand DE177

Tasting / Entrée Libre

Masterclass Austrian Riesling vertical tasting

4:00 pm - 5:30 pm

Location: Room 1 / By invitation

Tuscany, the genious of Sangiovese

An event presented by bettane+desseauve

4:30 pm - 5:15 pm

Location: Hall 3, Stand ST338

EVENING EVENTS

Vinexpériences - The Bordeaux inclassables tasting

6:00 pm – 9:00 pm

Location: Terrace of the Banque Populaire Aquitaine

Centre Atlantique, Bordeaux Bastide

By invitation or entrance fee: €15

The Blend

The Vinexpo official party

7:30 pm - 1:00 am

Location: Palais de la Bourse / Ticket required

OTHERS

Book signing: Le Vin et Moi, Jacques Dupont – Stock

Editions

Mollat Library

11:00 am – 12:00

Location: Hall1, Stand DE328

WEDNESDAY 21 ST JUNE

CONFERENCES

The French customs help you to export

9:30 am - 11:00 am / Location: Room 7

Wine defects: How to recognize them

9:30 am - 11:00 am / Location: Room 5

Optimisation of the wines and spirits supply chain

10:00 am - 11:30 am / Location: Room 4

E-commerce talk & online wine sales

10:00 am - 11:30 am / Location: Forum

TASTINGS

Saint-Estèphe tasting « précieux terroir »

10:30 am - 4:00pm / Location: Room 2

Vinexpo Challenge

11:00 am - 12:30 pm /Location: Room 1

Taiga Shtof Première

A tasting with scenery, from a new vodka brand from

Siberia, along with food pairing.

11:30 am – 12:30 pm

Location: Hall 3, Stand R336 / Media only

Southern and central Italy, a new modernity

An event presented by bettane+desseauve

11:45 am - 12:30 pm

Location: Hall 3, Stand ST338

The importance of glass shapes in the perception

of aromas and taste

12:30 pm - 2:00 pm

Location: Room 6 / By invitation

The divine identity of wine, of a Bordeaux?

12:30 pm - 2:00 pm

Location: Room 5

The Winemaker’s collection, 4 women –

4 continents

An event presented by bettane+desseauve

2:00 pm - 2:45pm

Location: Hall 3, Stand ST338

Bordeaux, the new classics 2

An event presented by bettane+desseauve

3:45 pm - 4:00 pm

Location: Hall 3, Stand ST338

EVENING EVENTS

Fête de la Fleur

6:30 pm – 11:30 pm

Location: Château Malartic-Lagravière

By invitation

OTHERS

Book signing: Le Vin c’est pas sorcier,

Ophélie Neiman – Marabout Editions

Mollat Library

2:00 pm – 3:00 pm

Location: Hall1, Stand DE328

VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 7


NEWS

Advertorial

Emmanuel

Vergely

Worldwide Export Manager,

BESTHEIM Grands Vins

d’Alsace

NEW WINE

FROM #1

GRAND CRU

PRODUCER IN

ALSACE

BESTHEIM Grands Vins d’Alsace are presenting their

latest wine – Le Kaefferkopf – at Vinexpo Bordeaux

this year. We asked the company’s Worldwide Export

Manager, Emmanuel Vergely, to tell us more…

There are 51 different Grands Crus in Alsace. The last

classified was the Kaefferkopf. This single vineyard

is very special, because it is the only Alsace Grand

Cru where we are allowed to blend noble grapes to

produce a Grand Cru. This wine is made from 60%

Gewurztraminer – 20% Pinot Gris – 20% Riesling.

It’s a real firework of flavours with a beautiful end on

freshness. Now, BESTHEIM own this rare Grand Cru in

our portfolio and we are very proud about it.

You are presenting yourself as the #1 producer of

Grands Crus in the region. How is this measured?

BESTHEIM is the first producer of Alsace Grands Crus,

as we have 21 different Grands Crus among the most

famous of the vineyards (from a total of 51). We are

producing around 300,000 bottles of Grands Crus per

year; a production which is a strong advantage for our

partners to develop new markets on stable quantities

and quality. Some of them are very limited production

but our “flagship” cuvée is definitely the Riesling Grand

Cru Schlossberg (the oldest and biggest Grand Cru in

Alsace).

Hall 1, Stand BC112

Ready to Blend?

The Blend, the official Vinexpo party, will be a great opportunity to

network in a friendly and relaxing lounge ambience, with a surprising

selection of wines, champagnes and spirits.

On Tuesday 20th June 2017, from 7:30pm to 1:00am, this will be THE place to chill out in astonishing

and surprising surroundings. A night of glamour and dancing, the Blend 2017 will take place at the

iconic Palais de la Bourse, a unique cultural and historical monument, where attendees can expect

a host of music and entertainment. Ideally located in the very heart of Bordeaux, on the banks of the

Garonne river, The Blend is thus the perfect place to catch up with colleagues over a glass of wine

or a cocktail.

SPONSORED

BARS

CHAMPAGNE BAR

Lanson

Andreas Larsson

and the 100% Tasted Blind Concept

The TASTED 100% BLIND concept will be presented

this year for the first time at Vinexpo Bordeaux.

Visitors will be able to meet Andreas Larsson, Best

Sommelier of the World along with more than 120

winemakers from all around the planet and enjoy an

enriching “5 senses” experience in just one place.

WINE BARS

Vins de Bordeaux

Grand Crus Classés

Sauternes & Barsac

Generation Riesling

Inter Rhône

Vinexpo’s unmissable after work party is exclusively dedicated to all Vinexpo attendees (exhibitors,

visitors and media). Entry tickets are compulsory (€30) – and may be purchased online through a

badge-holder’s Vinexpo personal account.

Larsson, who will be present at the stand every

day, animating master classes, explains that one’s

senses can definitely be educated: “It is not about

being a genius, just hard work, memorising, tasting

and staying open-minded, finding a language and

method to describe taste and flavour, being able to

communicate it.”

EXCEPTIONAL WINES

ON AN EXCLUSIVE STAND

Around 700 top wines from Italy, Spain, Argentina,

Chile, Portugal, Hungary, Turkey, Macedonia,

Slovenia, France and other wine countries have

been professionally blind tasted and scored by

Andreas Larsson. They will be presented in a unique

240m 2 zone dedicated to the TASTED 100% BLIND

concept.

Hall 1, Stands CD339 & DE339

SPIRITS BAR

Vodka Taïga Shtof

Gin Moon Harbour

Whisky D’Arche

8 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017


The Experts’ Zone Returns

to Vinexpo Bordeaux –

Focusing on Logistics and

International Relations

This year, JF Hillebrand and Vinexpo pursue

their collaboration based on the concept of

the “Experts Zone”, a space solely dedicated

to wine and spirits logistics.

7 companies and more than 40 experts will

gather to provide on-site support and advice

to industry professionals from France and

abroad on all logistics matters:

JF Hillebrand – international service

provider specialised in the logistics of beer,

wine and spirits

HAROPA - Port of Havre – sea freight – #1

port worldwide for wine and spirit exports

InterRail – international rail freight

Groupe ADP – airport design, construction

and operation, N°1 in Europe with 2.22

million tonnes of cargo transported in

2016.

Combronde – rail freight for France

The General Directorate for Customs and

Indirect Taxation

Maersk Line – International leader in sea

freight container transport

According to Yvan Astier – Country Manager

JF Hillebrand France, “Logistics is the link

between proud, passionate producers, and

importers / distributors looking to satisfy

consumers, connoisseurs or enthusiasts. This

link is invisible, but essential in order to

protect such a sensitive product and ensure

the pleasure of wine tasting around the

world.”

Lakeside

Stand L260, Door 26

Nocturnal Opening

of La Cité du Vin

As part of the Vinexpo Bordeaux,

Bordeaux’s Cité du Vin will

exceptionally be opening its doors

on Sunday 18 June from 7.30pm

to 11.30pm.

Visitors are to be offered a unique

nocturnal experience, discovering

the permanent tour at La Cité du

Vin, followed by a buffet with food

and wine from Spain, the guest of

honour at Vinexpo.

The dinner buffet of tapas and

Spanish wines will be accompanied

by a musical show by a flamenco

trio in the hall of La Cité du Vin. The

event is organized in partnership

with Vinexpo, Conferencia

Española de Consejos Reguladores

Vitivinícolas (CECRV), and España

Exportación e Inversiones (ICEX).

Booking required at

http://ticket.laciteduvin.com/en-GB/ -

Single ticket e65.00

VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 9


NEWS

Jean-Claude Mas

Founder and Executive Manager,

Les Domaines Paul Mas

Revolutionising Winemaking

Jean-Claude Mas, blazing a trail for Languedoc-Roussillon wines

In the past 20 years, the Languedoc-

Roussillon has undergone, and continues

today, a revolution in its winemaking

practices.

Here, the world’s largest vineyard is

beginning to produce high quality wines

from low yielding vines. From the Terrasses

du Larzac near Montpellier, through to the

Grès de Montpellier, Pezenas, Corbières

and on to Limoux and Côtes du Roussillon

wines, this change can be felt, including

within the IGP wine category.

Leading the way in both quality and wine

style are a few ambitious winemakervignerons,

such as Jean-Claude Mas.

Acting as ambassador for the Southern

French way of life and wines, he is

reconciling large volumes with premium

wines and an attractive image for the

region as a whole.

In 2000, he created his company,

Domaines Paul Mas, from the very modest

35 hectares of family land. Of these,

only 5 hectares were planted with noble

grape varieties, the rest were the classical

high yielding traditional varieties. The

modest earnings from 20,000 bottles per

year at that time have exploded through

his hard work, business savvy and unique

wine style, to represent over 20 million

bottles sold worldwide in 2016. Owner

of 650 hectares of vineyards, with a

further 1,400 hectares under contract,

Mas admits that he derives great pleasure

from building his company, adding that

he only purchases estates to be able to

produce the wines that he can sell.

Jean-Claude Mas describes his wine style

as “Old World wines with New World

attitude”, believing firmly that “tradition

has to reinvent itself, or one day, French

wine will belong in a museum”; and some

of his strongest brands were born from

this philosophy. In 2005, he launched

the Arrogant Frog, inspired both by

international brands and by the reputation

of French winemakers in Francophile

countries. Today, a powerhouse of

I CANNOT ABIDE BY THIN OR

DRY WINES, OR WINES THAT ARE

DISGUISED BEHIND TECHNICAL

CONSTRUCTIONS

the Domaines Paul Mas portfolio and

ambassador of Jean-Claude Mas’

expertise as winemaker, the Limoux based

Château Arrogant Frog is the flagship of

this brand, selling over 5-million bottles in

40 different countries.

He relies on a team of twelve experts

who are knowledgeable in all areas of

winemaking, from viticulture, to wine

making and blending, and not forgetting

a competent marketing team, to carry

his ambitious projects. Jean-Claude Mas

himself defines every step of production,

from vineyard to bottle. This allows each

estate to maintain its own unique identity,

linked closely to its unique terroir and

winemaker, whilst maintaining a stylistic

thread throughout the product offer, the

Jean-Claude Mas personal signature. All

the major decisions are reserved for his

consideration, giving him a unique vision

of his wine business from A to Z, which

is exceptionally rare in large winemaking

organisations such as the Domaines

10 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017


Paul Mas. His biggest personal challenge is

maintaining the style for which he is known across

large volumes and varieties of wine. He says

he wishes to maintain the rich aromas of fruit,

spices and flowers in his wines, inherent to their

complexity and quality.

Mas aims for opulent wines, with “a balanced,

full and rich mouth, that maintains all the freshness

of a young wine. Whilst I can accept a gentle

hint of bitterness, I refuse the presence of

astringency in my wines. I cannot abide by thin

or dry wines, or wines that are disguised behind

technical constructions”. His knowledge of terroir

and full control of the winemaking process, from

temperature to maceration and vinification allows

him to achieve this ambitious aim for his wine

profile.

Passionate in all his endeavours, Mas participates

in every step of creating his wines, taking

ampelography into account (the study of vineyards

and vines), allowing him to cultivate over 40

different grape varieties, of which several are

local and sometimes even “forgotten” varietals. To

this end, he has created the Carignan Embassy at

his Côté Mas wine tourism site. He has played a

central role in reviving the Clairette du Languedoc

grape variety and appellation, and improving

the notoriety of the Pezenas cru. He is also a

key player in updating the image of the Limoux

appellations and their reputation, drawing on

local history to highlight the local knowledge of

sparkling wines, first created in the Saint Hilaire

Abbey.

Practices

Ever the humble winemaker, he insists that it is

simple to make good quality wines in the region,

owing to the incredibly varied and rich terroir,

the different climactic influences coming from the

Pyrenees Mountains, the Mediterranean Sea,

and the Atlantic Ocean. There are no less than

4 different winds that influence the Languedoc-

Roussillon climate, as Mas explains, “Nature

is generous, it is simple to make great wines in

the region, even organic wines”. It all begins

with good vineyard management, and a real

mastery of all the steps that follow, and a break

from the traditional “mentality of raw producers”.

A meticulous perfectionist, he is driven not by

money which is primarily “a source of inevitable

frustration”, but by the ego, taking great care to

leave a good impression of who he is as man,

winemaker and businessman.

It is safe to say that he is as much a part of the

region as it is a part of him. “I would never buy

vineyards abroad. I only know how to produce

wine one and a half hours from home.” He truly

believes in the terroir, his passion drawing in

so much more than just wine as a product. A

WINE IS THE

BINDING AGENT,

ONE OF THE TOOLS

THAT WILL HIGHLIGHT

AND PUSH FORWARD

THE REGION,

WHICH LACKS THE

IMAGE IT TRULY

DESERVES.

true believer in wine tourism, he has opened his

luxury suites, restaurant, bistro, and even horse

riding activities, linked to his philosophy of “rural

luxury”. “Wine is the binding agent, one of the

tools that will highlight and push forward the

region, which lacks the image it truly deserves.

Wine can create an ultra-positive environment

for economic development”. Jean-Claude Mas

is not only blazing a trail for the regional wines,

he is building the reputation of the region to which

he belongs, to which he owes all his passion,

knowledge and history.

Hall 1, Stand AB15

Château Paul Mas

Domaine des Gès Ricards

JEAN-CLAUDE MAS

4 TH GENERATION

WINEGROWER

Jean-Claude Mas was born on 18 th August 1964 in Beziers

to a family of grape growers near Pézenas (4 th generation

after Auguste - butcher and grape farmer, Raymond and

Paul) on his father’s side, and a farmer from the south of the

Aveyron on the maternal side of the family. We asked him

to outline some of the highlights of his life…

The family culture of wine was limited to the vine: to the high

yield Aramon and Cinsaults of the lower valley fertile soil

that satisfied very basic needs.

Several trips abroad from 1986 to 1990 gave me the

desire to work internationally, and it was while I was

working in Miami that I discovered the world of wine,

through the promotion of French food and fashion. At this

time, I started to learn about New World wines, especially

those of Argentina.

In the early 90’s I travelled to Bordeaux to join the Bernard

Magrez William Pitters group, and in 1995, I left Bordeaux

and joined Domaine Virginie in Béziers as their Sales and

Marketing Director. I began to follow the family estate’s

production and moved back to Château de Conas, where

I was born. With very little technical skills, between 1996

and 2000, I took a pointed interest in oenologie, and

established a working protocol between the family estate

and Domaine Virginie, and 1998, I helped with the

development of my first ever Cuvée.

In 1999 Domaines Virginie was sold, at which time I left

the company (January 2000) and created the company

Domaines Paul Mas. The choice of name reflects the respect

I have for my father, who spent his life in the vineyards,

through both obligation and passion. My aim was to sell

the 20,000 bottles produced by the family estate, but

mainly to create a wine merchant business.

Growing the company from 35 hectares in 2000 to 650

hectares in owned vineyards and 1,400 hectares of

contracted vineyards today, marketing 20 million bottles

in 65 countries, has only been possible through the deep

attachment and commitment that I have to the Languedoc

region, which provides the perfect environment for

producing great wines. This is coupled with my training and

true passion for marketing, and a high sensitivity to nature,

art and “taste”.

The 4 major steps in my wine range development:

• Paul Mas Estate, 2000: “Old World wines with New

World attitude”

• Arrogant Frog, 2005: “Daring to be different”

• Côté Mas, 2011: “Luxe Rural”

• Jean-Claude Mas Origins 2016: “The Artisan”

VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 11


NEWS

© Wines of Portugal

Advertorial

A Titanic Choice

Marie Brizard takes us back in time to the

“golden age”

Douro vineyard, Portugal

PORTUGUESE

WINE IMPORTS

TO FRANCE

UP 3.9% IN 2016

In 2016, imports of Portuguese Wines to France

increased 0,6% in value, at €110,8m and 3,9% in

volume compared to the same period in 2015. Indeed,

France is the first worldwide destination of Portuguese

wines (primarily fortified), while the main markets for

Portuguese still wines are USA, Germany, Angola, Brazil,

Canada, UK and Switzerland. Far eastern markets such

as China, Hong Kong, Macau, South Korea and Macau

are growing rapidly.

From Lisbon to the Alentejo, from the Douro to Madeira,

thousands of exciting wines crafted by more than 40

producers, a free tasting area with award winning wines

and tailor-made guided tours offer the visitors of Vinexpo

the opportunity to discover the uniqueness of the Portuguese

Wines. The Wines of Portugal booth at Vinexpo 2017

hosts producers from all the main wine regions – Vinho

Verde, Porto and Douro, Dão, Bairrada, Alentejo, Lisboa,

Tejo, Palmela, Península de Setúbal and Madeira.

Hall 1, Stand BC64

Hall 1, Stand CD66

Visitors to Vinexpo will have the

privilege of seeing an extremely

rare bottle of an exceptional

liquor that pays homage to the

rich history of Marie Brizard.

This extraordinary piece comes

from the cellar of one of the most

important private collectors in the

world, Michel-Jack Chasseuil.

Among his 40,000 bottles,

Chasseuil identified the 100

rarest specimens, and grouped

them together in a book (100

Extraordinary Bottles: From the

Most Beautiful Wine Cellar in

the World - Cellar, published by

Firefly Books). In this selection,

he chose to present a liqueur of

Marie Brizard Danzig*, dating

from 1912, linked to the fate of

the famous Titanic.

He bought this treasure in 1988,

at an auction in Versailles, and

explains that on the day of the

sale, fortunately, snow was

falling heavily, and discouraged

most of the potential buyers.

The fact that this was 9 years

before the release of James

Cameron’s film, Titanic, also

explains the lack of interest from

other bidders. The auctioneer

however explained the

extraordinary history of these

two bottles.

Indeed, the descendants of

Louis Renault, the founder of

the Renault cars, had put them

on sale. According to him, his

ancestor wanted to cross the

Atlantic in April 1912 aboard

the notorious steamer but for

unknown reasons, had not been

able to realise his dream.

On the other hand, he had

learned that Marie Brizard

liqueur “with golden

glitter” was to be served

on board during the

voyage.

At that time, this kind

of alcohol, enhanced

with gold leaf, had the

reputation of purifying

one’s blood. Louis

Renault thus hastened to

search and appropriate

a few bottles of this

precious liquid, and,

as they say, the rest is

history!

Hall 1, Stand BD287

* The liqueur of Danzig or

Danzig, German and historic

name of Gdańsk, created by

a Dutchman in the 16 th century,

based on roots and herbs, with

the peculiarity of including 22-

23 carat gold shards

Marie Brizard Wine & Spirits group is attending the 19 th edition of Vinexpo Bordeaux.

Welcome to our booth to live abold and savory experience Hall 1 - BD287

12 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017


Advertorial

Go Southwest, Young Man

From the foot of the Pyrenees to the world, the Lionel Osmin

story unfolds…

The logo of Lionel Osmin & Cie symbolises a will to travel afar, but

with deep seated roots. We asked Mr Osmin to tell us about the

background to his company.

The story began at the foot of the

Pyrenees, as I was born in a village next

to Pau, in the Jurançon appellation. My

father was a wine-lover and he initiated

me to this “universe”. When I was young,

I did internships in both France and Spain

that gave me the taste of working in this

field. Then it was personal meetings

that guided my choices – the contacts

I made when I was young with people

who were really impassioned by what

they were doing. In addition to this, there

was the fact that we wanted to make

people more aware of the true value of

France’s southwestern wines. In the past,

the region wasn’t very well known on an

international level for its wines, but there

are some excellent products emerging.

Another thing that moved me was the

support and pride of the local producers

for the local grape varieties. Since the

60’s, the latter have been working on

developing the quality of the indigenous

southwestern grapes. We have an

incredible diversity of grape varieties,

but what’s lacking is a long historic

context. We’re not in Bordeaux, where

there is a long history and an ambition

for quality improvement dating from well

over a century ago. In our region, the

search for qualitative improvement dates

only from the 1980’s, and there is still a

lot to do for this work to be recognised…

It’s still a work in progress.

These people have dedicated their

professional lives to these indigenous

grape varieties in order to make wines

that are more than just interesting. These

wines are credible and serious, retaining

a great deal of character and identity.

The local winegrowers are close to my

own roots, which was why I wanted to

launch into this adventure.

I thus launched the Maison de Vins de

Jurançon, with all the winegrowers of

the appellation, then for twelve years, I

worked as a kind of pilgrim, travelling

VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 13


NEWS

the world to explain the advantages

of these wines, explaining what Tannat

is, or the fact that Malbec originates

from Cahors; describing the attributes

of these varieties which, when

prepared properly can be exceptional

discoveries for amateurs around the

globe. In 2010, I wanted to put my

own touch on certain cuvées, as I had a

technical background to start with, and

this meant I had to launch into my own

production. I did this without buying

vineyards, but more as a merchant,

where I could group together a number

of indigenous varietal wines under one

roof. This enabled me to express, via

the Malbec, the Tannat, the Negrette,

the Petit Manseng and so-on, but also

to simplify the comprehension of the

southwest for distributors and foreign

consumers. In the beginning, there

was a strong development in terms of

export, as well as a need to educate

the market as well as, at the same

time, simplifying the offering. This is

what we began to do in 2010, with

the first bottles arriving on the market

in 2011.

So what differentiates the wines of

the southwest is the countless different

grape varieties. Please tell us a little

more about these.

Geographically, the southwest is a vast

winegrowing region, reaching from the

Atlantic Ocean to the Massif Central

from west to east, and the Pyrenees to

the Bordeaux region from south to north.

This territory has multiple, very different

climatic, geologic and geographic

features. This means we don’t have

a unity of production that one might

find in Burgundy or Bordeaux, where

you will find the same geography and

climate across most vineyards. For

this reason, each of our appellations

has different grape varieties that are

adapted to the climate and geography.

This diversity is, on the one hand, part

of the richness of our wines, but on the

other is a source of complication for the

consumer.

The Malbec has become internationally

renowned, but its source and origin is

Cahors in the Lot Valley. Traditionally

it’s full-bodied, but we now provide two

interpretations of this wine. The new one

is a fruity vintage, which I would say is

“civilised”, and in no way resembles

the historic, traditional “rustic” style.

Demonstrating to consumers that

Malbec is an interesting variety, that it is

not only French, but from the southwest,

allows us to promote it today as the

“original French fresh Malbec”. The

Negrette is also very unique, planted

only at Fronton just north of Toulouse,

producing excellent rosé wines.

What amuses me in this great

adventure is to see that we have wines

that resemble the land from which they

are produced, that are little known on

an international level, and that deserve

to be discovered by more and more

people. When I launched the company,

it was to bring these amazing wines to

the attention of the world’s wine lovers,

not present them with a 50th Merlot or

35th Syrah. My passion was driven by

the fact that I could allow people to

discover something new.

Tell us about your background with

Vinexpo

I am going to approach this from the

point of view of my current enterprise,

as in the past it was for the group I

was just speaking about, but since

then, things have progressed. For

Lionel Osmin & Cie, it’s the gateway

to the world. You can’t not be at

Vinexpo if you have an international

ambition. We are primarily interested

in meeting buyers from around the

world, but not only from emerging

markets, whose buyers are so far more

interested in the “big names”. As our

DIVERSITY

IS, ON THE ONE

HAND, PART OF

THE RICHNESS OF

OUR WINES, BUT

ON THE OTHER

IS A SOURCE OF

COMPLICATION

FOR THE

CONSUMER.

14 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017


Advertorial

Villa La Vie En Rose

– rosé de Négrette

Malbec La Réserve Jurançon Moelleux Foehn Domaine San de Guilhem

Madiran Charles de Batz

Carpe Guilhem

region is lesser known internationally,

we are more interesting for specialist

operators in mature markets than broadscale

operators in emerging markets.

Already for many of them, getting to

know the Bordeaux and Burgundy styles

and terroirs is hard, so you can imagine

what it’s like trying to sell them on the

southwest.

Our challenge today is above all

to show, in all markets that have an

ingrained wine culture, where the

consumers are already somewhat “wine

aware”, we can talk to them about

Madiran, Cahors, Jurançon, Buzet,

Marcillac or Gaillac, but at Osmin &

Cie, we have created complementary

ranges of wines, meaning that our

offering today is centred on two main

ranges. On the one hand, we have

appellation wines, wines of character,

terroir, but we also wanted to adapt

our offer to consumers who are less

“enlightened” with a range of varietal

wines. In fact, there are several ways of

attracting consumers around the world:

through appellations, châteaux and

brands, but also through the cépages

- the grape varieties. It’s these cépages

that are at the heart of our DNA, so we

have created a range of very “Frenchy”,

modern wines, called the “Villa” and

“Reserve” collections. These wines are

not overly “funky”, so as to reassure the

consumer, based on indigenous wines,

but can sometimes be blended with more

international varieties. Examples include

a blend of Merlot, Tannat and Syrah,

or Colombard, Sauvignon Blanc and

a touch of Gros Manseng. These kinds

of wines are the “gateway” to our other

“wilder” varieties. It’s true that the idea

of having these two kinds of offerings

– more sophisticated – with more of a

story to tell - and more basic, that are

simple and easy to drink, gives us much

easier access to a broader market.

In 2015, you launched a new initiative,

the “Compagnie des Domaines”. Tell

me a little more about how that came

about…

La Compagnie des Domaines is an

entity that puts the energy, creativity

and competence of what I believe has

become a highly dynamic organisation at

the service of high-potential southwestern

wine-growing properties whose potential

only requires growth.

Today, three remarkable entities

participate in this unique wine-making

adventure in the Southwest: Domaine

San de Guilhem in Ramouzens (IGP

Côtes de Gascogne, IGP Compté

Tolosan), Domaine Berthoumieu in Viella

(AOP Madiran & Pacherenc du Vic-Bilh),

and Clos de la Vierge and Cancaillau

in Lahourcade (AOP Jurançon sec &

Jurançon).

Tomorrow there will no doubt be more,

who will be in tune with the philosophy

of the establishment, with potential as

promising as these first three «pillars»,

and with the desire to join the dynamics

of the Compagnie des Domaines.

As with everything we do, it’s all a

matter of encounters, opportunities, and

desires. The Compagnie des Domaines

began to take shape when Alain

Lalanne, owner of the Domaine San

de Guilhem, one of his partners for the

elaboration of the Cuvées de Gascogne

by Lionel Osmin & Cie, proposed to him

to acquire the domain. The ambition of

this young house is not to constitute a

large land heritage, but to keep its DNA

of «wine maker» rooted in the southwest,

with a real knowledge of the French and

international markets, to allow the wines

of the region to find their place on the

world market.

THE

AMBITION OF

OUR ENTERPRISE

IS TO BUILD

A WINNING

NETWORK OF

CUSTOMERS

AND PRODUCERS

BY CREATING

LASTING AND

MUTUAL VALUE

We work in the form of partnerships

with cooperative areas or wineries or

landowners, who also manage their

own wines, guaranteeing our know-how

in the field of winemaking

and marketing.

It is not really obligatory to own the

properties to ensure the development

of vineyards. Quite the opposite. The

ambition of our enterprise is to build

a winning network of customers and

producers by creating lasting and mutual

value. In other words, to stay with our

core business as a wine producer in the

southwest, preserving our DNA: agile,

dynamic and creative.

This extension of our activity focuses on:

The relevance of the selection of the

partner domains, both with a product

vision (quality and potential of the terroir,

wine potential), but also in relation to

its possibilities of success in terms of

marketing to cellars and restaurants in

France as well as for export,

The valorisation of existing ranges

through a reflection upon on the best

possible positioning,

The strength of our distribution network

established since the beginning of

the adventure and which continues

to develop in France as well as

internationally.

With the Compagnie des Domaines,

these estates in the southwest are able to

have profitable and durable solutions for

their future, positively reflecting on the

economic fabric of the region.

This new facet of our business is consistent

with our idea of “team adventure”. As

we say since the start, in the name

Lionel Osmin “and company”, the latter

part is very important! Instead of trying

to go it alone, we prefer to do things

together, each one remaining with his or

her core business and skill. It really is a

continuation of our substantive activity. It

comes to enrich the first mission of Lionel

Osmin & Cie which remains, as always,

that of “wine maker in the southwest”.

Hall 1, Stand E324

VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 15


TRADE TALK

2015 Vinexpo meetings

How Vinexpo Will Help Buyers

and Producers Find their Perfect Match

Take advantage of a match making service that promises to arrange meetings with

like-minded producers in your key target markets around the world.

You quickly appreciate quite how big

the world of wine is when you step in

to one of Vinexpo’s main exhibition halls

and try to make your way to your first

appointment. No matter how much you

try and plan your diary, timings soon go

to pot as you rush from stand to stand.

For all the thousands of exhibitors from

seemingly every country in the world

capable of growing a grape you tend

to stick to the companies you know, the

producers and brands you already stock

rather than venture too far off piste.

Which is not really what these exhibitions

are designed to do. Yes, you are here to

build on previous relationships, but the

mark of how successful a particular event

normally lies in how much new business

or potential additional sales you have

been able to deliver.

It is a dilemma that has been very

much at the forefront of Vinexpo chief

executive, Guillaume Deglise’s mind as

he has prepared his team for this year’s

Vinexpo Bordeaux show in June.

It is why this year’s show has a number of

initiatives in place specifically designed

to make a buyer’s visit to Bordeaux as

productive as possible.

The highlight of which is the return of its

“One to Wine” meetings which allow

both buyers and exhibitors to arrange

meetings before the event with the

most appropriate and relevant potential

business partners. Particularly useful if

you are looking to find distribution in

new countries around the world and in

markets where you currently have limited

knowledge and few contacts. Both

buyers and exhibitors can set out exactly

the kind of business they are looking for,

and in the latter’s case can even identify

individual buyers they would like to have

a meeting with. The buyer, though, has

the final say in who they want to meet.

“We can then create a wish list for both

sides from which they can then choose

from and set up final meetings,” explains

Deglise.

The idea was first introduced for the

2015 show for a limited number of

exhibitors, but is now open to all buyers

and producers present. “We believe

that attending a fair like Vinexpo it is not

enough just to meet existing customers.

This way we can help visitors potentially

make some extra business through these

face to face meetings,” explains Deglise.

He believes it could be particularly useful

for smaller producers that are not able

to take out large stands at the show,

but are particularly keen to connect

with new buyers. It also means they

will have buyers coming direct to their

stand where they can show them their

wines, and really explain what they are

all about. Deglise urges buyers looking

to attend Vinexpo to make the most of

what is free service. “It is a really good

way of making the most of the show. For

producers it is also a good way to get

the attention of buyers,” he adds. It is

possible to book as many meetings as

possible, but Deglise suggests no more

than between four and six a day, as

each are scheduled for 40 minutes and

it still takes time to get from stand to stand

and there are other content opportunities

of which one can take advantage.

He says it also a further illustration of

the steps being taken to make Vinexpo

a show at which to do business. “Our

WE CAN CREATE A WISH LIST

FOR BOTH SIDES FROM WHICH THEY

CAN THEN CHOOSE FROM AND SET

UP FINAL MEETINGS

exhibitors are coming to Bordeaux to do

business, to show their latest vintages,

and new labels. It is very important for

them to meet the right customers and

build those relationships at the show,” he

stresses.

The fact the show is now being held over

four rather than five days will also bring

a more focused approach and allow

buyers to maximise the most of what is,

on average, a stay of two or three days.

16 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017


“The Fine Wine Market

is Back”: Key Trends in

the Chinese Market –

from a Key Importer

PRESS CORNER

Castle Li

General Manager,

COFCO

COFCO has 400 wine shops specialised in importing wines into

China, 1000 distributors, and a professional E-commerce team

selling wines to consumer by all channels. We asked General

Manager Castle Li what he sees as being the most important

trends in wine sales are in his territory at the moment.

With the growing of Chinese

middle class, there is rising demand

for quality wines. Wines selling

between 15 euros to 30 euros are

growing in volume. 2nd and 3rd

tier cities are growing fast. In these

cities, wine brands and channel

brands are both very important. For

example, wine brands like Penfolds

are doing well due to greater

public awareness. Channel brands

like COFCO are growing fast too

because they are well recognised

in all over China and have

national trust because the brand is

government-owned.

The fine wine market is back

and the consumer is the primary

customer now. They care about

authentic, good conditions and

value for money. The consumers are

becoming increasingly international,

the information and prices are very

transparent, so the margin for the

fine wine is lower than before.

Most consumers still need guidance

in their wine purchases. That’s why

we have been working with James

Suckling, introducing his rating and

notes into China as a reference.

We also have 9 full-time wine

educators to support distributors at

professional events.

What are you primarily looking

for at Vinexpo Bordeaux?

We are looking for some top brands

or boutique brands, especially

from certain regions like Burgundy,

Alsace, etc.

This year’s partner country is

Spain. What are your thoughts

on Spanish wines, and what other

regions are you finding the most

interesting?

WE ARE

LOOKING FOR

SOME TOP

BRANDS OR

BOUTIQUE

BRANDS,

ESPECIALLY

FROM CERTAIN

REGIONS LIKE

BURGUNDY,

ALSACE, ETC.

We are exclusive distributors for all

Faustino group brands, including

Faustino from Rioja and Portia from

Douro. For Spanish wines, we

believe in the quality wine instead

of entry level wines. They have great

value for money, and it’s proven in

the China market. Faustino is selling

well in our COFCO wine & wine

shops, among our top 5 brands,

with McGuigan from Australia,

Antinori from Italy, Santa Rita from

Chile and Black Stallion from Napa.

What are your secrets for getting

the best out of a busy show like

Vinexpo?

Usually we have detailed agenda

for our meetings and make

appointments first. For some

important meetings, we already

have discussed by phone and are

here for some unfinished topics only.

It’s more efficient.

Hanrong Lee

Executive Editor

of Fine Wine and Liquor magazine

A CHINESE

CONNECTION

Fine Wine and Liquor magazine is

a bi-monthly fine wine and liquor

culture magazine that’s been operating

in China since 2001. We

asked Executive Editor, Hanrong

Lee to tell us a little more about her

publication.

Our publication specialises in

transmitting knowledge and culture of

wine and spirits, introducing famous

wine enterprises and entrepreneurs,

visualising national and international

wine brand images and assisting the

wine market to establish rules and

regulations in China. Recently, Fine

Wine and Liquor magazine launched a

Video & Tourism Project, to help foreign

wineries / wine regions enter China

market in a new way.

I have been the executive editor here

since 2001.

What are you primarily looking for at

Vinexpo?

At Vinexpo I am primarily looking for

wineries that welcome investment from

China, wineries and wine regions which

are potential, interested in our Video &

Tourism Project and want to enter the

China market in a new way.

What are you most looking forward to

at the show?

I look forward to knowing the latest

trends and news in different wineries

and wine regions at the show.

VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 17


EXCLUSIVE INTERVIEW

Taking it From the

Vinexpo CEO Guillaume Deglise gives us a rundown on what

With an overall highly positive market outlook as we arrive at Vinexpo 2017,

we asked the Vinexpo CEO Guillaume Deglise to tell us more about the market

evolution, and how affects the show.

Guillaume Deglise

CEO, Vinexpo

While consumption of wine and spirits

remains high globally, growth has been

driven by the Americas and Asia-Pacific.

The European continent is declining due to

changes in consumption habits, primary in

countries such as France, Italy and Germany.

However, Europe still represent more than

60% of the wine consumption. This is a

more mature continent where a number of

new trends are rising, which buyers will be

able to see at Vinexpo. Asia-Pacific, on the

other hand, is the fastest growing region in

the world, especially with the development

of mainland China, but also Southeast

Asian countries such as Vietnam, Korea or

Thailand. These are countries where we see

that wine producers around the world can

achieve a great deal of development for

their brand. In the US, wine consumption is

expected to grow by 12% for the next five

years, which will confirm the leadership of

the US market worldwide. I think Vinexpo is

definitely a place where you can feel how

international our industry has become.

This is one of the strengths of Vinexpo… the

fact that you attract a large number of buyers

from these regions.

Yes, in fact when we analyse the origin of

buyers, we see that China is the leading

visiting country to Vinexpo after France, and

the number two country is the United States.

This is the only European show that attracts

150 nationalities from around the world,

the only event where exhibitors can travel

the world in a few days by hosting their

customers on their booth.

This year, one of the interesting aspects is

definitely the guest country Spain. What are

we going to be seeing from Spain that’s a

little bit different from what we might have

seen in the past?

Spain has always been a very loyal

exhibitor to Vinexpo. Since 2015, we have

had a country of honour, and we are proud

this year to have Spain under the spotlight.

Our neighbouring country is a very exciting

destination where wine is so much connected

with gastronomy. The Spanish way of life

has been very trendy lately and we wanted

in a way to pay tribute to the influence of

the Spanish culture in the wine and spirits

industry.

Another new section this year is going to

be the world of organic wines (WOW) and

I know this is very dear to your heart as

well. What are we going to see there?

Organic wines have always been at the

show, but this is the first time we dedicate

an entire space to them. In Scandinavia, for

example, more than 20% of the consumption

of wines is actually organic, so that made us

think that it was time to facilitate the access

CHINA IS THE

LEADING VISITING

COUNTRY TO

VINEXPO AFTER

FRANCE, AND THE

NUMBER TWO

COUNTRY IS THE

UNITED STATES

to organic wines for visitors and to dedicate

one entire space for this purpose. This time,

we will host about 115 wineries from about

10 countries. And a few conferences are

planned to help visitors understand the

philosophy and the challenges of organic

wines.

Are there any new major exhibitors that

you would like to mention?

We have more than 100 new exhibitors for

the 2017 edition. They come from around

the world and a lot of them are European.

18 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017


Top

we’ll see at this year’s event

We are delighted to welcome the

Moët Hennessy group with their 22

brands coming altogether for the first

time. We shall also host a delegation

of 20 wineries from the NingXia region

in China, a group of sake and shoshu

producers from Japan, and a pavilion

of great producers from South Australia.

I should also mention Austria, which is

coming with more than 60 wineries this

time. The region of Beaujolais in France

is also back with an exciting new

concept. Last but not least, many new

brands will be launched at Vinexpo,

including Taiga Shtof, a premium vodka

which I am sure will attract many visitors.

One of the key conferences at the show

this year is going to be looking at the

global warming and climatic impact on

the growth of wine in different regions.

How is that going to pan out and what

will the conference be addressing precisely?

This is one of the most important subjects

that our industry has to face for the future

of course, because it’s not only about

the market, but also the regions of

production. We know the climate will

have an influence on the way wine and

spirits are elaborated, so to face these

challenges and to talk about them, we

have organised this conference along

with Wine Spectator – the world’s

famous magazine on wine and spirits.

One of the main speakers will be

the famed Harvard Professor, John P.

Holdren, who was the senior adviser

to President Barack Obama on climate

questions. He will be accompanied by

a high-level panel of speakers to discuss

this topic, including Gaia Gaja from

Piedmont, Miguel Torres from Spain and

Kathryn Hall from California.

Other subjects include the wine and

spirits markets after Brexit as well as

e-commerce. Can you tell us a little bit

more about these?

Indeed, everybody would like to know

what is going to happen with Brexit

over the coming months. This will be

our first tentative approach to see what

sort of consequences Brexit might have

on our industry, of course on the side

of the UK market, which is one of the

most important markets in the world, but

also for the European suppliers who are

doing business in the UK. Another aspect

can be the possible consequences on

The UK’s own production of spirits,

particularly scotch and gin.

You have a whole series of parallel

events happening along with the show.

Can you please tell us a little bit more

about them?

This programme of parallel events is

always very important in the success

of our exhibition. The event not be

missed is certainly “A Taste of Spain”,

which will take place on Monday

19 June from 8pm at the Palais de la

Bourse in downtown Bordeaux. It is

a unique culinary event where 110

famous bodegas from Spain and 12

great Spanish chefs, including world’s

acclaimed Ferran Adria and José Andrés

will work together on a wine and tapas

experience. We have been working

together with Wine Spectator on that

event for months!

This year you also have tastings open

to the public…

We wanted the local people to be

able to enjoy the show in their own

way and we thought it would be sad

if they couldn’t taste some of the wine

during the event, so that’s why we have

organised, together with the Terre de

Vins magazine, three evenings called

“Vinexperiences”. These evenings will

be on Sunday, Monday and Tuesday in

various locations of the city. While the

first evening will celebrate Beaujolais,

the second will highlight Pomerol and

the third will allow attendees to discover

great wines from Bordeaux.

This year, Bordeaux will be even more

interesting for people as the last couple

of years have been great vintages. Will

this attract more people to Vinexpo?

Yes, whenever there is a great vintage,

the show takes on an even brighter

shine. This year, we have the chance to

have great 2015 and 2016 vintages in

Bordeaux … two great years in a row.

So this augers well for Vinexpo!

Vinexpo 2015 Vinexpo 2015

© Philippe Labeguerie

WE HAVE

MORE THAN

100 NEW

EXHIBITORS

FOR THE 2017

EDITION.

© Philippe Labeguerie

© Jean-Bernard Nadeau

VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 19


SPECIAL FEATURE: GASTRONOMY

YANNICK ALLÉNO to be Chef

for the Fête de la Fleur 2017

The twice 3-starred chef Yannick Alléno has

been chosen as the chef to create the dinner for

the prestigious Fête de la Fleur, which will take

place on Wednesday 21 June 2017 at Château

Malartic-Lagravière.

This year 1,500 professionals from the wine and

spirits industry will be invited to the Fête de la Fleur,

organised by the Commanderie du Bontemps

Médoc et Graves, Sauternes et Barsac, which

will also mark the 20 th anniversary of the Bonnie

family’s ownership of Château Malartic-Lagravière

and will close the 19 th Vinexpo Bordeaux.

This long-term partnership has led the Michelinstarred

chef and the Bonnie family, owners of this

Graves classified wine, to think deeply about food

and wine pairings for the chef’s culinary creations

and the various vintages produced by Château

Malartic-Lagravière.

Gourmet Dishes

with Exceptional

Wines

La Table des Graves and Pessac-

Léognan by la Maison Darroze @

Vinexpo Bordeaux 2017

The chef, who is also a wine-aficionado, will

prepare an exclusive menu to match some of the

most sumptuous Bordeaux Classified Growths,

including those of Château Malartic-Lagravière.

ALLÉNO AND CHÂTEAU MALARTIC-

LAGRAVIÈRE: A PERFECT MATCH

Yannick Alléno and the Bonnie family, owners of

Château Malartic-Lagravière, have in fact been

working together for two years, driven by the

same quest for excellence, purity of taste, mastery

of technique and enrichment of terroir.

The Graves and Pessac-

Léognan appellations are

partnering with la Maison

Darroze, a renowned

“starred” restaurant located in

Langon, to present their wines

in a restaurant installed at

Vinexpo from June 18 to 21

2017.

In a contemporary and elegant

setting facing the lake, diners

will be offer a subtle blend of

wines from exceptional terroirs

and refined regional cuisine.

The main attraction of a

gourmet restaurant is of course

its team and especially its

chef.

The Darroze family is

especially attentive to its

team, which is, they claim,

paramount to the success of

the enterprise, not the least

of whom is the Chef, David

Delieuvin.

David, Norman of origin,

joined Maison Darroze at

the end of 2015, after years

of experience between Lyon

and Paris. Trained by Michel

Troisgros, (3 stars in the

Michelin Guide) in Roanne,

near Lyon, he then worked

in Paris with Lancaster, then

at the Grande Cascade, 1

Michelin star where he was

second chef.

Today, David Delieuvin is chef

at Maison Darroze. With

his past experiences, David

wanted to express himself. His

specialty is the sauces.

At Vinexpo, attendees will

be offered a seasonal

menu specially designed for

the event, giving them the

opportunity to taste the wines

of their choice among a wide

range of Crus from Graves,

Pessac-Léognan and Crus

Classés from Graves.

Visitors will thus be able to

appreciate the diversity of the

wines of this region, the origin

of the great Bordeaux wines.

The restaurant opens during

the 4 days of the show,

proposing a lunch formula at

€59 TTC including appetiser,

main course, dessert, wine

and coffee. Winegrowers

of the two appellations will

be present to describe their

wines.

From 3.30pm, the teams of

Maison Darroze will propose

a dessert formula + 2 glasses

of wine for €12 until the fair

closes.

Hall 1 Stand L311

DEDICATED CHEFS TO BRING OUT

THE BEST IN THE WINE!

Les Terrasses at Vinexpo will once again

this year be home to the stand of Boisset La

Famille des Grands Vins. The singular and

plural universe of its wine houses and estates

has dual French and American identity, all

showcased in a space combining luxury

and conviviality. The American chef, Victor

Scargle, will orchestrate all things gastronomic

during the tradeshow. But he will welcome

The Port and Douro Wines Institute is

presenting Master Classes by Manuel Lima,

Head of IVDP Tasting Chamber, during

Vinexpo. Examples

THE PAIRING OF PORT AND DARK CHOCOLATE,

as the sweet side of the Port complements the bitterness

of the dark chocolate.

Sunday 18 th June

11:00 am to 12 mid-day & 2:30 pm to 3:30 pm

PORT, DOURO AND CHEESE: A GOURMET TRIO!

Monday 19 th June

11:00 am to 12 mid-day & 2:30 pm to 3:30 pm

Hall 1, Stand DE67

guest chef Jean-Luc Rabanel, holder of two

Michelin stars, on Monday 19 June for a

vegan lunch marrying the first wines created

under the label Fortant Veg to accompany the

first gastronomic vegetarian cuisine in France.

CHAMPAGNES, ROUSSILLON WINES

AND SUSHI PAIRINGS

A “media only” event sees pairings of Champagnes,

Roussillon wines and a selection of sushis:

Champagne Baron Fuente Chardonnay

– 93 Pts Wine Enthusiast / Sushi with salmon

Mas Bechat - Roussillon / Maki with red tuna

Tuesday June 20 th - 6:00 pm

Hall 1, Stand A292

Lakeside / Hall 1

Stand A161 / Door 17

PAIRING GALORE @ VINEXPO

20 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017


REGIONAL SPOTLIGHT: SOUTHERN EUROPE

SPAIN

@ icex

@ icex

Spanish Wine Production

Spotlight on facts and figures for this year’s Vinexpo country of honour

Spain is one of the greatest wine

producers in the world: in first place

in terms of planted surface area; third

in production (after Italy and France)

and in 2015 also first global exporter

when it comes to volume, third if one

takes into account value. Wine has

become an extremely important sector

in Spain, not only for its economic

impact, but also relevant in social

and environmental terms, and in the

way Spanish wine portrays an image

of the country abroad and improves

tourism.

Spanish wine-making is crucial, not

just for its economic performance,

but also for the people who work in

this sector, and for the role it plays in

environmental conservation.

VINEYARDS

According to the OIV, Spain remains

the country in the EU, and indeed

the world, with the largest number

of vineyards, with 1.021 million

hectares devoted to vine cultivation

(97.4% used for wine-making, 2%

for table grapes, 0.3% for raisin

production, and the remaining 0.3%

for nurseries). However, more recent

official statistics compiled by the

MAGRAMA note that this surface area

decreased to 954,659 hectares in

2015. In any case, it represents 30%

of the EU total (followed by France

and Italy, both with approximately

22.5%) and 13.5% of the world-wide

total. Its wine-making tradition can be

traced back to Roman times, though

it isn’t until recent times that exports

have become a major concern, and

generalized across the sector. The

vine is the 3rd most cultivated crop in

Spain, after cereals and olives.

SPANISH

PRODUCTION

The Spanish wine sector is searching

the balance between production and

sales with added value, according

to OEMV, Spanish Wine Market

Observatory. The main Spanish

wine production areas are Castillala-Mancha,

with 22.5 million hl

of wine production in 2015/16

(-8.7%) and amounting for 60.5% of

the total Spanish wine production,

Extremadura with 4 million hl (-5.1%)

and Catalonia with 3.31 million hl

(0.6%).

Region of Valencia, Castilla Leon,

and Rioja contribute around 5%

of total wine production each. In

2015/16 according to MAGRAMA,

PDO wine production is of 15.2

million hl (+4.5%) and the production

of PGA wine is of 4.2 million hl

(+2%). Production of quality wine

without PDO/PGA is forecasted at

17.8 million hl.

VINEYARD

SURFACE AREA

Geographical position, climatic

differences and the variety of soils

make the Iberian Peninsula and

islands a privileged location for the

production of very different wines.

In all, 17 Autonomous Regions in the

country cultivate vines, and almost

half of this total distribution is found

in Castilla-La-Mancha (473,268

hectares and 49.6% of planted

vines), which is the geographical

area with the greatest concentration

of vineyards in the world, followed

by Extremadura (around 80,391

hectares, 8.4%), Castile-León

(63,359 hectares) and Valencian

Community (62,676 hectares),

Catalonia, La Rioja, Aragon, Galicia,

Murcia and Andalusia.

Hall 1 Stands CD148,

DE137, DE149, CD139

Our thanks to ICEX for details of this

report undertaken for them by The

Spanish Wine Market Observatory.

A TASTE

OF SPAIN

With Spain as this year’s country of honour,

Vinexpo Bordeaux is teaming with Wine

Spectator to present “A Taste of Spain”,

Vinexpo’s massive Spanish bodega showcase.

Slated for Monday June 19 in Bordeaux (8-

11pm), the exclusive tasting party will pair fine

Spanish wines with foods by Spain’s top chefs

at the Palais de la Bourse in Bordeaux’s historic

city center.

“A Taste of Spain is shaping up to be one of

the most provocative and essential events of

Vinexpo Bordeaux 2017,” said Vinexpo CEO

Guillaume Deglise.

110 Spanish bodegas have been hand-selected

by Wine Spectator, to be paired with food

prepared by 12 of Spain’s most celebrated chefs

selected by culinary co-chairs Ferran Adrià and

José Andrés.

VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 21


REGIONAL SPOTLIGHT: SOUTHERN EUROPE

SPAIN

Javier Ruiz

de Galarreta

President & CEO,

ARAEX Grands

2016 – A Year of Significant

Growth for ARAEX

Founder & CEO Javier Ruiz de Galarreta outlines the Spanish fine wine’s brand

roadmap for consolidation

The pre-announced strategy of ARAEX Grands to achieve major growth

2016-2018 is paying off, as its results from 2016 reinforce the success

of the company’s business model. Javier Ruiz de Galarreta founded the

ARAEX group almost 25 years ago, bringing together nine small and medium

wineries from the Rioja Alavesa region. He went on to create Spanish

Fine Wines in 2001, a second union that grouped other wineries from

other respected Spanish regions. Today, Mr Ruiz de Galarreta continues to

create new wine ventures, characterised by quality, global projection and

respect to the roots and identity of Spanish vineyards. From the production

of prestigious wines to the organisation of tasting panels, Araex-Spanish

Fine Wines Group’s activities stand out for their excellence and vision.

Among their latest initiatives the current collaboration with world renowned

winemaker Michel Rolland is especially remarkable. We asked Mr Ruiz de

Galaretta how the idea for ARAEX originally came about.

I read the report of an international

consultant on the corporate structure

of the wine sector in DOCa. Rioja,

which concluded that the sector was

too fragmented to effectively affect the

markets. So I decided to create the Rioja

Alavesa Export Group, whose acronym is

Araex, an instrument which was dynamic

and large enough to enter international

markets.

When did you decide to create a

second support pillar?

The creation of Spanish Fine Wines

in 2001 allowed us to optimise our

structure and design a comprehensive

global Spain-wide portfolio with a

specific positioning strategy for each

of the Rioja Alavesa brands: Labastida,

Montebuena, Baigorri, Luis Cañas,

Amaren, Altos R, Heredad de Baroja

and Lar de Paula.

What is your secret to the future success

in the marketing of Rioja wines?

We must flee from standardisation. Rioja

has a strong image. It is the most important

collective trademark in Spain. And that,

paradoxically, is also the problem. Our

task is to manage the offer by segmenting

it, because we cannot enter the markets

today with a collective trademark without

providing a segmentation by different

levels.

How is the export potential of Spanish

wines developing?

Spain has always been valued for its

export volume, not for the quality of its

products. For a producer country, the pricevalue

ratio is still excessively good. And I

used the word “excessively” on purpose,

because the prices of many Spanish wines

are too competitive compared to similar

products from other countries. But that is

changing now. Markets are accepting

a slow increase in the prices of Spanish

wines. In the future, the growth of Spanish

wines will be achieved through the value

of the product, not through volume. But

that requires a better positioning of the

wines.

What’s new at Vinexpo this year?

Araex and Spanish Fine Wines will be

marketing The Grand Wines’ products:

Villa Conchi cavas, which brings together

five types of cava; a Vino de la Tierra

(quality wine) under the Gran Sello

trademark; and the R&G project, which

stands for Rolland & Galarreta. R&G has

given me the opportunity to work with

Michel Rolland, the best known wine

producer in the world as a fully integrated

partner, not only as a consultant, and

produce a wine from each of the three

growing regions, Ribera del Duero, Rioja

and Rueda, under his direction. Last

October, our triplet produced 800,000

bottles. About 450,000 are Rioja Alavesa

R&G. This is clearly an ambitious volume,

but the prospects are excellent, especially

because these Premium wines have an

unbeatable price-value ratio. R&G will

soon become one of the leading Spanish

brands in the Premium wines market.

Hall 1, Stand CD136

BUILDING VALUE

WITH ARAEX

ARAEX is a single supplier (in just one

portfolio) exclusively for PREMIUM and

SUPER PREMIUM quality wines from winegrowing

regions with guaranteed origin, i.e.

denominations with long and proven identity

and very strictly controlled with regard to

origin and quality. A highly sophisticated,

proven and complex international export

and distribution structure that ensures

the success of different products from

associated Winegrowers on the national and

international markets.

22 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017


New Identity

for Ramon Roqueta

The Ramon Roqueta brand is

presenting a new identity for its wines.

Maria Elena Jimenez

& Marta Casas,

Winemakers

and sisters-in-law

The symbolic elements that

feature in the new design for

the producer, which is one of

the most emblematic in the DO

Catalunya, reflect the elegance

and authenticity of the brand’s

historical values and appeal to

a wider public. The new image

features symbolic elements

that reflect the essence of

the figure of Ramon Roqueta

as an entrepreneur, wine

merchant and wine-maker, as

well as the values associated

with the winemaking tradition of

the Roqueta family; oak leaves,

which symbolise strength and

renewal; a carriage wheel,

which reminds us of the

wine-making trade; a flame,

which evokes family and

home; and grapes,

a pure expression of

winemaking.

Hall 1, Stand B148

You Say You Want a R-Evolution?

The R-Evolution range of wines from Parés Baltà

will be among the “star” products from the

Spanish producer at Vinexpo Bordeaux.

R-Evolution wines are made from Penedès

flagship grapes such as Xarel·lo or Grenache.

The Origen Range - fresh and fruity wines

elaborated in honour of the origins of the

winery – will also be “must tastes”.

A family owned winery located in Penedès

wine region with tradition that goes back to

1790, Parés Baltà is being guided into a

new era of high quality wine production under

the management of Joan and Josep Cusiné,

the third generation of the Cusiné family. The

efforts of winemakers and sisters-in-law, Maria

Elena Jimenez and Marta Casas, are reflected

in the quality of the wines, showing fine

character and concentration yet with elegance

and balance.

ORGANIC AND BIODYNAMIC

CERTIFICATIONS

The environmentally respectful cultivation of the

vines is key to Parés Baltà’s sense of identity.

“We do not apply herbicides, pesticides or

any chemical fertilizer”, says Josep Cusiné.

“…Even though we have our own flock of

sheep that fertilize the soil and we elaborate

our biodynamic compost in order to help the

vines during the vegetative cycle. All our wines

are certified as organic and our vineyards as

biodynamic (by Demeter).”

Hall 1, Stand CD139-9

VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 23


REGIONAL SPOTLIGHT: SOUTHERN EUROPE

ITALY

Franciacorta

– Able to Accompany

Many a Meal – or Just

as an Aperitif

2016:

An Excellent Year

for Montepulciano

After an exceptional 2015 vintage,

it has been revealed that the 2016

Vino Nobile from Montepulciano is an

“excellent” year.

2016 also marked the 50 th anniversary

celebration of the DOC denomination,

for which the Consortium of Vino

Nobile di Montepulciano inaugurated

one of its most ambitious projects: the

restoration of a Fortress, in which the

associated producers have invested

considerable resources alongside the

Municipal administration and other

private and institutional partners.

The project, which began in 2007,

was completed in October with the

inauguration of the Vino Nobile

Consortium headquarters and its

fascinating “Enoliteca”, one of the

few examples of its kind in Italy today,

where it is possible to find all the labels

pertaining to the denomination and

a selection of typical local products,

offering tourists and foodies the chance

to familiarise themselves with the

excellent food and wine specialities

of the region all in one venue, starting

from Vino Nobile itself.

centre (the only ones of their kind).

Further confirmation of this historical

link is provided by documents from

790 AD which register the donation of

a vineyard to the church, and Repetti’s

mention of a document in 1350 (in

his “Historical and Geographical

dictionary of Tuscany”) which drew up

the terms for trade and exportation of

Vino Nobile di Montepulciano.

The Consorzio del Vino Nobile di

Montepulciano was founded in

1965 with the aim of protecting and

promoting the image of Vino Nobile

di Montepulciano (and later, Rosso

di Montepulciano and Vin Santo) in

Italy and the rest of the world. There

are currently around 270 members of

the consortium representing almost the

totality of the vineyards. The Consorzio

also carries out the role of managing

the appellation, of monitoring the wines

on the market, of legal guardianship of

the brand in Italy and around the world,

of promoting and improving the whole

appellation.

Franciacorta was Italy’s first DOCG

wine - instituted in 1995, and also

stands out through the fact that it is

obtained by the natural re-fermentation

in bottle of Chardonnay and/or

Pinot Nero and Pinot Bianco (50%

maximum). Only 10 designations in the

whole Europe enjoy this privilege, and

of those ten, only three are obtained

by re-fermentation in bottle: Cava,

Champagne and Franciacorta.

Lying in the south of Lake Iseo in the

heart of Lombardy, Franciacorta has

a wide range of soil types and site

climates that make it a natural wine

territory. Today Franciacorta embraces

the territories of 19 municipalities in the

province of Brescia. A territory with a

fascinating cultural and environmental

heritage.

Grapes were grown here in fact as

far back as Roman times. Today’s

winegrowers, the heirs to this millennial

patrimony, produce wines of superb

quality, with Franciacorta at their

head, veritable King of Italian sparkling

wines.

Produced in accord with the Metodo

Franciacorta, the Franciacorta

@Cattabiani

Method, which was created by the

Consorzio per la Tutela, the wine

has, since 2010, a new Production

Code that raises its quality still higher.

Franciacorta is made from rigorously

hand-picked clusters of Chardonnay

and/ or Pinot Noir and/or Pinot

Blanc, which are then given a gentle

pressing. The production period is a

lengthy one. After about 7 months from

the harvest, cultured yeasts are added

to the base wine and it is bottled. At

least another 18 months must pass as

the wine slowly re-ferments in the bottle

in contact with the spent yeast cells, or

sur lie, after which period it may be

disgorged.

All the three types of Franciacorta

(Franciacorta, Franciacorta Satèn

and Franciacorta Rosé) can acquire

greater complexity through a longer

maturation. The wines can be refined

through further years, thus obtaining

more prestigious products. It is the case

of the Franciacorta Millesimato and the

Franciacorta Riserva.

Hall 1, Stand C96

@Fabio Cattabiani

Montepulciano’s history has always

been closely linked to its famous vines

and wine, as demonstrated by the

centuries-old cellars in the town’s old

Hall 1, Stand AB72

24 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017


Ongoing

Positive Trend

for Chianti

Classico

For the seventh year running, last year saw

a positive sales trend for Chianti Classico,

with an overall increase of 48.5% since

2009. In 2016, 285,500 hectolitres of

Chianti Classico were sold - the best result

of the last decade. The USA was once

again in the lead in 2016 with 32% of

total sales, followed by Italy with 22% and

Germany with 13%. In the first 5 months of

2017, the trend of sales growth has also

been confirmed.

Chianti Classico, with its unmistakeable

trademark, the Black Rooster, is governed

by production specifications which include

a minimum of 80% Sangiovese grapes in

the blend for this, Italy’s “oldest zone of

origin”.

Sergio Zingarelli, Chairman of the

Consorzio Vino Chianti Classico, says the

result rewards the time-consuming work

of relaunching the DOCG zone in recent

years, culminating in the presentation of

Gran Selezione, the new type of Chianti

Classico, on the market in 2014: “This

great wine has raised the quality of our

designation and met with great critical

success, thus helping consolidate Chianti

Classico’s place among the best wines in

the world.”

Hall 1, Stand AB72

NEW FROM BOTTEGA

The Italian winery and distillery

will be presenting its latest

products at Vinexpo 2017:

Bottega Gin “Bacûr” (produced

in Italy using botanicals like

juniper berries, sage and

lemon zest), and two vermouths

created by Sandro Bottega and

Lamberto Vallarino Gancia, heir

of the Italian family leader in

sparkling wine and vermouth:

Vermouth Bianco Bottega and

Vermouth Rosso Bottega.

The company’s vermouths

stand out due to two unique

characteristics: the base wine

and the selected botanicals used

in the recipe. While average

vermouth is produced by starting

with a base of neutral grape

wine, Bottega Vermouths use

wines obtained from grapes that

are typical of the region where

Bottega is based: Veneto, in the

north-east of Italy, renowned for

producing Pinot Grigio (used for

Vermouth Bianco Bottega) and

Merlot (used for Vermouth Rosso

Bottega). The secret and original

recipes mix over 30 botanicals

which lend multifaceted sensorial

nuances and an unmistakable

personality to these vermouths.

Hall 1, Stand A77

VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 25


REGIONAL SPOTLIGHT: SOUTHERN EUROPE

ITALY

Bubbles from

Duchessa Lia

The Piedmont producer

Duchessa Lia will be presenting

a very broad range of sparkling

wines (among others) at this

year’s Vinexpo.

The company is located in

Santo Stefano Belbo, in the

centre of Asti and Moscato

D’Asti regions and close

to the Langhe hills (Barolo

and Barbaresco). It is part

of Cantine Capetta, a

family business founded

in 1953 by Francesco

Capetta and now

managed by the

family’s second

generation.

Combining passion,

respect for the

tradition, technology

and long terms

view, Duchessa Lia

has become the

leading brand for Piedmont

Region, in the domestic modern

distribution. They have become

specialists in sparkling and

semi-sparkling wines based

on aromatic grapes. The

“sweet bubbles” segment is

one of the fastest growing

segments over the last

decade, in many important

international markets.

The company (production

and marketing system)

has been certified in

line with international

quality standards ISO

9001:2008 –ISO

14001:2004 –IFS

Hall 1, Stand BC84

Terre Del Barolo

Announces New Ventures

2017 represents a new beginning for

Italy’s Terre Del Barolo. The company

has announced it is launching two new

strategic ventures: a new organic line,

and the Arnaldo Rivera Barolo Grand Cru

project, named after the founder of the

cooperative, and designed to highlight the

quality of a number of prime vineyards and

crus which have always been part of the

winery heritage.

Located in Castiglione Falletto in the heart

of the Langhe in Italy, the winery, which

dates back to the 1950’s, brings together

about 300 growers who own more than

600 hectares of vineyards around the

villages of Grinzane Cavour, Serralunga,

Monforte, Diano d’Alba, Barolo,

Novello, La Morra, Verduno, Roddi and

Castiglione Falletto.

These grapes are vinified following

traditional procedures using modern

technology.

The main focus is for Barolo docg, which

undergoes the main part of its maturation

in French and Slavonian oak casks,

and represents the highest volume.

Hall 1, Stand E112

26 VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017


© Les Williams

HOSPITALITY / RESTAURANTS / BARS

WHERE

TO GO

IN

Bordeaux

CLUBS / EVENTS / SHOPPING / CULTURE

A Warm Welcome…

From the Mayor of Bordeaux

Alain Juppé

Mayor of Bordeaux

Alain Juppé, Mayor of Bordeaux, is no

doubt the best person in town to give a few

tips on places to visit in this city when one

has a little spare time alongside Vinexpo.

We asked him for his pointers on the best

places to savour wines in the city.

The wine Bar of the CIVB (Inter-professional

Council of Bordeaux Wines), where one can

on the one hand taste, but also be advised on a

vintage, or an appellation. The range offered there

is rich, and competent professionals can guide

your choice. Many other establishments also offer

tastings and I invite our visitors to discover them

according to their walks in Bordeaux.

Can you suggest to our readers a “must” to see or

do during a first visit to Bordeaux?

La Cité du Vin of course! We have just celebrated

the first anniversary of its opening and its

frequentation goals have already been achieved

with more than 420,000 visitors, including a

high proportion of foreigners. As a beacon of

our wine tourism policy, it is a remarkable tool for

promoting the culture of wine but also an invitation

to discover the vineyards of the world, the terroirs

and the savoir-faire.

ONE CAN

DISCOVER THE

RICH HERITAGE OF

BORDEAUX, ONE OF

THE MAJOR ASSETS

OF OUR UNESCO

WORLD HERITAGE

RANKING

Can you recommend an unusual place that visitors

should discover?

The Pey-Berland tower, for a 360° view of

Bordeaux. From the top of this monument, one of

the highest in the city, one can discover the rich

heritage of Bordeaux, one of the major assets of

our UNESCO world heritage ranking. It is also

from there that one can admire the curve of the

Garonne and better understand why Bordeaux is

called the “Port of the moon”.

VINEXPO DAILY / PREVIEW EDITION / MONDAY 12 TH JUNE 2017 27

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