IMCI_Delhi-51st_ABCeMag-150511.161204210
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D E L H I<br />
May 1-15, 2011<br />
de-limiting excellence<br />
Institute of Management Consultants of India, <strong>Delhi</strong><br />
1<br />
Dear Readers<br />
Thank you so much for an<br />
overwhelming appreciation<br />
of the efforts so far. Can’t fit<br />
in all the responses but we<br />
are indeed grateful for your<br />
affection. Please keep<br />
writing.<br />
Two Gurus of management<br />
profession contribute in this<br />
issue to take the <strong>ABCeMag</strong><br />
to another level of<br />
professional thoughts<br />
triggering.<br />
Cheers,<br />
Rajiv Khurana<br />
CMC, FIMC<br />
Editor<br />
Appreciation<br />
can make a day,<br />
even change a<br />
life. Your<br />
willingness to<br />
put it into<br />
words is all that<br />
is necessary.<br />
-- Margaret Cousins<br />
in this issue…<br />
Feedback 2<br />
SWAMI VIVEKANANDA’S VISION<br />
OF AN INCLUSIVE INDIA<br />
Managing Retirement:<br />
Yesterday, Today, Tomorrow<br />
3-8<br />
9-11<br />
Tips for Consultants 12<br />
About <strong>IMCI</strong> & Code of Ethics 13<br />
Misc. 14<br />
Alag Tewar,<br />
Alag Flavour
D E L H I<br />
May 1-15, 2011<br />
de-limiting excellence<br />
Institute of Management Consultants of India, <strong>Delhi</strong><br />
2<br />
Rajiv,<br />
Alag Tewar,<br />
Alag Flavour<br />
What an interesting variety of articles. I am still thinking<br />
the challenge of “bringing up this sixty year old child!”<br />
Great article by Sharu Rangnekar.<br />
The “financial lizard” story and the twist with the doctors<br />
and lawyers brought another smile! Exempted because of<br />
“disservice!”<br />
And for Ramesh Tyagi to find that breakthrough idea, well<br />
that will be a true breakthrough. I wish him well. He is so<br />
right, over the years a long list of the “keys to success” have<br />
been developed, only they don’t always fit the locks.<br />
When I read P.R. Chandna’s article on noise pollution, I was<br />
cheering loudly (but still within limits). Last November in<br />
Bangalore the bells began ringing at 5:12 am and lasted for<br />
about twenty minutes, and that was only the warm-up for<br />
the day.<br />
Dear friend S.A. Khader is right to point out the need for<br />
excellence in higher education. Bravo!<br />
M.S. Sridhar is right to point out that management is more<br />
a philosophy than a science. Am presently reading Ralph<br />
Stacey’s “Strategic Management and Organizational<br />
Dynamics: The Challenge of Complexity, 6th Edition.” He<br />
points out that “strategic management” is not a science –<br />
and does it in a very convincing manner. I know you’d enjoy<br />
this thick but very well written book – because he nicely<br />
summarizes all the important theories over the last<br />
hundred years.<br />
And another friend, Sumit Chaudhuri and his 3D 3P (or is it<br />
7P) notions. Wonderful! I love how he cuts to the core:<br />
“Dirty, Demanding and Dangerous” (and demoralizing too),<br />
vs. “Professional, Productive and Progressive.”<br />
And after reading about Smita, I realize I’d better “Take Care<br />
in building my reputation!” You have a wonderful way to<br />
say the important and in such a clear and memorable<br />
manner. Thanks.<br />
You’ve done, as always, a super job!<br />
Dr. Charles M. Savage<br />
President & Mentor<br />
Knowledge Era Enterprises International<br />
Munich, Germany<br />
Dear Mr Rajiv Khurana<br />
I read the 50th<br />
Magazine.<br />
The articles are really<br />
good ones.<br />
I liked the article on<br />
MBA Oath.<br />
Your efforts in pursuing<br />
this emag are<br />
exemplary. I am sure<br />
this will be a very great<br />
contribution for <strong>IMCI</strong><br />
movement.<br />
Congratulations !!<br />
Vivek Date<br />
CFA (Chartered<br />
Financial Analyst),<br />
CMC (Certified<br />
Management<br />
Consultant)<br />
Infrastructure Project<br />
Training & Consultancy<br />
Services, Pune
D E L H I<br />
May 1-15, 2011<br />
de-limiting excellence<br />
Institute of Management Consultants of India, <strong>Delhi</strong><br />
3<br />
Alag Tewar,<br />
Alag Flavour<br />
SWAMI<br />
VIVEKANANDA’S<br />
VISION<br />
OF AN INCLUSIVE<br />
INDIA<br />
Dr. M B Athreya<br />
Management<br />
Guru. Former<br />
Professor - IIM<br />
Kolkata, London and<br />
Scottish Business<br />
Schools. Chair and<br />
Member of<br />
Government Policy<br />
Committees. Advisor<br />
to industry,<br />
government and<br />
NGOs.<br />
It is a truism to say that Swami Vivekananda<br />
was a “Visionary”. Of course, he was. But,<br />
he was no ordinary visionary. He was an<br />
extraordinary, timeless, boundless visionary.<br />
Two centuries ago, he articulated visions at<br />
multiple levels. All the visions were<br />
“inclusive”, a term very much in use today,<br />
not only in India, but also in all parts of the<br />
world.<br />
His first tier Vision was for an inclusive<br />
Hindu society. He severely condemned the<br />
divisive caste system; untouchability; and<br />
injustices inflicted on the poor. He<br />
courageously challenged the existing<br />
orthodoxy.<br />
His second tier Vision was for an inclusive<br />
Indian nation. In particular, he urged the<br />
unity of Hindus and Muslims, to first gain<br />
independence from British rule; and also to<br />
develop economically and socially, to regain<br />
the natural place of India in the world, as<br />
befits her size, potential, history, culture,<br />
resources and capabilities.<br />
His third tier Vision was for an inclusive<br />
world. In particular, in the World conference<br />
of Religions in Chicago in 1892, and<br />
elsewhere, he stressed the truth of all<br />
religions, and their need for mutual respect<br />
and learning, under one and only God, by<br />
whatever name called by different religions.<br />
He reiterated the value of “Vasudhaiva<br />
Kutumbakam” the whole world, all of<br />
humanity, is, indeed, one family.<br />
While there has been progress in all the<br />
above three tier Visions of Swamiji, much<br />
remains to be done. In this article, we shall<br />
focus on actualising Swamiji’s Vision for an<br />
“Inclusive India”. The paper is in three parts.<br />
What are the components of inclusiveness?<br />
What are the major obstacles to inclusion?<br />
What actions need to be taken, and by<br />
whom, to actualise Swamiji’s Vision for<br />
India.
D E L H I<br />
May 1-15, 2011<br />
de-limiting excellence<br />
Institute of Management Consultants of India, <strong>Delhi</strong><br />
4<br />
Inclusive India<br />
Swami Vivekananda was crystal clear on his Vision of inclusivity. There was no<br />
ambiguity. No equivocation. He thundered that as long as even one Indian is<br />
without food, clothes and shelter, he would hold each of us responsible for<br />
the crime. He did not accept the facile misinterpretation of Karma Theory<br />
that poverty and suffering were the fate and fruit of the past Karma of the<br />
poor. He said, do not speak of religion and spirituality to a man with an empty<br />
stomach.<br />
Swamiji’s stress on feeding and caring for all citizens found an echo in may<br />
concerned leaders and intellectuals who came later. Tamil poet Subramania<br />
Bharati wrote that if a single human being has to go without food, we should<br />
challenge and change that social structure. Gopala Krishna Gokhale founded<br />
the Servants of India society. Gandhiji put rural development, jobs and<br />
sanitation ahead of even political independence. Babasaheeb Ambedkar<br />
worked for the liberation and development of the dalits.<br />
The new government of independent India, under the leadership of Nehru,<br />
began the system of Five Year Plans, with stress on putting public welfare<br />
above private profit. But, alas, even after sixty years, at least 300 million<br />
Indians, if not more, do not feel included in India’s development. In the next<br />
section, we shall look at the main obstacles, severely delaying the inclusion,<br />
despite the intent and the rhetoric.<br />
Inclusion can be assessed by the extent to which every Indian child and adult<br />
has access to the following.<br />
• Basic Health and Nutrition, including, calories; micronutrients;<br />
immunisation; leading to physical fitness to work.<br />
• Basic Education, including literacy; numeracy; and some vocational skills; or<br />
professional knowledge, to be employable.<br />
• A modicum of pucca housing, and access to clean water; and sanitation.<br />
• Availability of basic infrastructure of roads; electricity and communication<br />
in rural and urban slum areas.<br />
• Scope for enjoying a human quality of life, with access to culture, including<br />
music, dance, theatre etc.<br />
Alag Tewar,<br />
Alag Flavour<br />
As Indian GDP has been growing faster in the last two decades, and the<br />
aggregate national wealth is increasing, the aspirations are also rising, for a<br />
more equitable distribution. The electoral, political, media and public slogans<br />
of demands have also been rising from the initial “roti, kapda, aur makaan”<br />
(food; clothing’ and shelter), to “bijli; sadak; aur paani” (electricity; road; and<br />
water).
D E L H I<br />
May 1-15, 2011<br />
de-limiting excellence<br />
Institute of Management Consultants of India, <strong>Delhi</strong><br />
5<br />
Obstacles to Inclusion<br />
There have been many obstacles, at various levels, but we focus here on<br />
what may be considered the five main ones. – policy gaps; inequalities;<br />
poor governance; corruption; and a rising raajasic culture.<br />
Policy gaps<br />
Despite the intent to reach all the people, through “planned<br />
development” since the first Five Year Plan 1951-1956, the policies and<br />
resource allocation were relatively more inclined towards industrial<br />
growth, particularly, heavy industries.<br />
Expansion of public health facilities, especially in rural areas has not kept<br />
pace with the population. The percentage allocation to Health and<br />
Education had been well below that of some other developing countries,<br />
as well as the real needs of the Indian population. Consequently, India<br />
continues to have a low rank in Human Development. According to the<br />
latest, 2010 report, “The Real Wealth of Nations: Pathways to Human<br />
Development”, India is a poor 119 out of 169. We do not need Swamiji to<br />
tell us “How shameful !”. He would have been horrified and utterly<br />
disappointed with us.<br />
Inequalities<br />
Alag Tewar,<br />
Alag Flavour<br />
In the first 40 years, 1950-1990, Indian planning was relatively more<br />
concerned with the control of inequalities in income and wealth. This led<br />
to policies of steeply progressive, high taxation of income, wealth, gifts<br />
and profits; and a regime of licenses, permits, controls, etc. The net<br />
result was a low rate of growth of about 3.5% per annum. Domestic and<br />
international pressures forced the government to bring in, slowly, the<br />
reforms of Liberalisation; Globalisation, and some degree of Privatisation.<br />
Gradually, the greater freedom given to Indian entrepreneurs,<br />
technologists and managers has led to higher growth, now over 8% per<br />
annum. All such high growth, generally leads, initially, to higher<br />
inequality. The incomes of those who have the initiative and skills tend to<br />
rise faster. More and more people are better off. There is no net<br />
immiserisation. But, the inequalities are more visible. The answer is, of<br />
course not to depress the growth, in order to reduce the inequalities.<br />
Swamiji’s message was for the strong and capable to both work harder;<br />
and help the poor, weak and aged, through sharing some part of their<br />
wealth and skills.
D E L H I<br />
May 1-15, 2011<br />
de-limiting excellence<br />
Institute of Management Consultants of India, <strong>Delhi</strong><br />
6<br />
Poor Governance<br />
Indian plans have, on the whole, been good. The major failure has been in<br />
implementation. The watershed election of 1977, ending the single party<br />
dominance, also ushered in a gradual re-examination of the statist, top<br />
down model of development. With gradual reforms of industrial policies;<br />
direct and indirect taxation, capital markets, etc, government revenues<br />
have been rising, spectacularly. Consequently, allocations have also been<br />
increasing for Health; Education; and Infrastructure, including Electricity;<br />
Oil& Gas; Roads; Ports, Airports etc. A major problem has been poor<br />
implementation; monitoring; control; correction; rewards and<br />
punishments. Most big government projects have overrun on time and<br />
cost; followed by low quality; breakdowns, poor maintenance and<br />
utilisation. The benefits have not been commensurate. Overall, there has<br />
been poor governance, compared to countries like China and Brazil, with<br />
whom India is now a part of G20.<br />
Corruption<br />
This is being recognized, more and more, as the single biggest cancer<br />
eating into the vitals of India. According to a recent study by Global<br />
Financial Integrity, a non- profit research organisation, the total amount of<br />
black money from India, stashed away abroad is 462 billion dollars! That is<br />
in excess of rupees 20 lac crores. Enough to fund half of India’s<br />
infrastructure investment needs, estimated at about a trillion dollars.<br />
A recent spectacular instance of corruption surrounds the allocation of 2G<br />
spectrum of telecom companies. The CAG has estimated the loss to<br />
government at $1.76 lac crores. The matter is in the Supreme Court. But,<br />
there is a general feeling of helplessness that politicians; parties; and<br />
companies will escape with some minor penalties; and corruption will<br />
continue.<br />
Raajasic Culture<br />
Alag Tewar,<br />
Alag Flavour<br />
Perhaps the most fundamental problem is the rise of a raajasic, feverish<br />
culture. Swami Vivekananda was severely critical of tamas, sloth, despair,<br />
inaction. He would have welcomed the release of the creative energies of<br />
most Indians. But, he would have been saddened by the pursaint of artha,<br />
wealth; and kaama, pleasures, by the Indian middle and upper classes,<br />
sometimes without regard to dharma, ethics. One can imagine his<br />
righteous anger; divine rage, with which he would have chastised us.
D E L H I<br />
May 1-15, 2011<br />
de-limiting excellence<br />
Institute of Management Consultants of India, <strong>Delhi</strong><br />
7<br />
Actions For Inclusion<br />
For our own good; the welfare of all Indians; and to honour the<br />
memory of our great sages like Sri Ramakrishna Thakur; Swami<br />
Vivekananda; selfless leaders like Mahathma Gandhi and Nehru;<br />
and inspiring poets like Tagore and Bharati, the various stakeholders<br />
of India should take the following kinds of actions.<br />
Individuals<br />
Each adult citizen should ideally, take care of herself/ himself, and<br />
not be a burden on the family or the community. But, alas, due to<br />
poor health; inadequate education and skills; and chronic<br />
unemployment, about a third of our population are now not able to<br />
do this, So the better off persons should take some responsibility to<br />
help the poor. This can be done in various ways. There are some<br />
poor in the immediate line of vision, such as domestic help, drivers,<br />
cleaners, hawkers, and their children and elderly. One can reach<br />
out and help them, both with aid and with skill development.<br />
Civil Society<br />
Opinion leaders in society have been clear for quite some time now<br />
that the Market and the Government can not take care of all the<br />
citizens. The society has an important role to play. The society<br />
consists of field NGO’s; academia; media; intellectuals; artists;<br />
religious, cultural and other groups. Each should play a constructive<br />
role, with widening reach, to help improve the physical, mental,<br />
aesthetic and spiritual quality of life of the poor. There are now<br />
many avenues and channels through which an individual or group<br />
can render such sevaa, service, as nishkaama karma, selfless action<br />
for loka Sangraha, the good of society.<br />
Business<br />
Alag Tewar,<br />
Alag Flavour<br />
The larger corporations in the organized sector are now increasingly<br />
aware of their CSR, Corporate Social Responsibility. Apex national<br />
Chambers like FICCI, CII and Assocham, as well as regional, state<br />
level and local chambers are actively advocating this to their<br />
members. Many case studies and reports are being published in<br />
the papers, magazines and journals. Medium and Small businesses<br />
are also engaging in CSR.
D E L H I<br />
May 1-15, 2011<br />
de-limiting excellence<br />
Institute of Management Consultants of India, <strong>Delhi</strong><br />
8<br />
Government<br />
The biggest responsibility for enabling the inclusion of the poor into the<br />
economic mainstream rests with the government. It is not the sole<br />
responsibility of government; but its primary responsibility. While the<br />
other actors – the individual; civil society; and business must do their<br />
part, their contribution will still be a relatively small part of the total. The<br />
better off individuals and firms are paying direct and indirect taxes.<br />
Government revenues are rising. So are the allocations. The issue is one<br />
of return on the spending. Governments at central, state and local levels<br />
must take the following kinds of actions.<br />
Explore various policy options for reaching the target beneficiaries,<br />
including direct cash transfers; vouchers with freedom to buy, etc.<br />
Where its own involvement is the better option, ensure efficient logistics,<br />
and honest delivery of quality products and services.<br />
Train and retrain, all government staff at all levels, in the better<br />
management of product and service provision.<br />
Root out corruption in the ruling party; cabinet; its own central ministers;<br />
chief ministers; and others.<br />
Thus earn the moral stature and right to demand the end to corruption<br />
from all alliance partners.<br />
Go on to demand that all opposition coalitions and parties in power,<br />
anywhere in the country, also be honest. If not, use all the legitimate<br />
repertoire of audit; enquiry; legal; and constitutional powers available to<br />
it.<br />
Conclusion :-<br />
Alag Tewar,<br />
Alag Flavour<br />
We are inheritors of a great tradition of dharma. We are descendents of<br />
leaders of high moral stature. The idealism infused by Swamiji, Gandhiji,<br />
Nehru, Subhash Bose, Patel, Rajaji, Jayaprakash and others has declined,<br />
since independence, and more rapidly since the Emergency of 1975. We<br />
need to recapture it. India’s backlog of problems is increasing.<br />
Meantime, China and other countries are forging ahead. We need to<br />
redouble our efforts. We owe it Swami Vivekananda.
D E L H I<br />
May 1-15, 2011<br />
de-limiting excellence<br />
Institute of Management Consultants of India, <strong>Delhi</strong><br />
9<br />
Alag Tewar,<br />
Alag Flavour<br />
Managing<br />
Retirement:<br />
Yesterday<br />
Today<br />
Tomorrow<br />
Sharu S.<br />
Rangnekar<br />
CMC, FIMC<br />
AManagement<br />
Educator with<br />
considerable<br />
experience in<br />
conducting<br />
Management<br />
Development<br />
programmes.<br />
www.sharurangnekar.com<br />
Economic Problem<br />
In my career, my first assignment was in<br />
1951 in a textile mill. Within two months of<br />
my joining an assignment, the weaving<br />
master retired and there was a fare-well<br />
party. As usual, most of the participants<br />
were enjoying – as it was a rare occasion to<br />
have drink and dinner at the cost of the<br />
company. The persons who looked sad were<br />
the person retiring and his friends. The<br />
retiree was 55 years old – but in those days<br />
55 was a real old age. People used to use<br />
walking stick by the time they were 40 years<br />
old and looked fagged out by the time they<br />
were 55 years old. A few of his close friends<br />
gathered around him showing their<br />
sympathy. I dropped in for a while to<br />
understand the situation. The sympathizers<br />
explained me the retiree’s problem which<br />
could be summarized as follows:<br />
He has got six children, three sons and three<br />
daughters. The first two sons have<br />
completed their graduations and are<br />
employed in clerical jobs. Two of the<br />
daughters have been married. All the<br />
savings have been expended in these<br />
marriages. So now he has unfulfilled liability<br />
for one son – entering the college and one<br />
daughter still to be married.<br />
He has accommodation problem as his sons<br />
are thinking of getting married and the<br />
present accommodation will not be able to<br />
accommodate the addition of these wives<br />
(and their children in due course).<br />
His post-retirement income will be hardly<br />
one third of his present salary. Even with<br />
the contribution from the two earning sons,<br />
he will have tough budget problem.<br />
Provision of education to the remaining son<br />
and marriage of the remaining daughter are<br />
liabilities for which there were no funds<br />
available. So the person was planning to get<br />
“any” job to keep him going.
D E L H I<br />
Alag Tewar,<br />
Alag Flavour<br />
May 1-15, 2011<br />
de-limiting excellence<br />
Institute of Management Consultants of India, <strong>Delhi</strong><br />
Social Problem<br />
About thirty years later I was present at another party giving fare-well<br />
on the retirement for a senior manager in Jamshedpur. The person had<br />
two sons and one married daughter – all three considered “settled” -<br />
but they were settled outside Jamshedpur and after retirement the<br />
retiree was going to stay along with his wife in the house he had built in<br />
Jamshedpur. The person had no economic problem as the retirement<br />
benefits was adequate to take care of living expenses of himself and his<br />
wife.<br />
A year later I met the gentleman and he seemed quite depressed. I<br />
asked him how he is fairing in his retired life and he replied that he was<br />
feeling very low. “But you have no economic problem.” I said. “Yes”,<br />
he said. “But I have a social problem. I was standing the other day at<br />
Tatanagar station and my erstwhile subordinate passed by. He looked<br />
through me and did not recognize me. I felt I have become<br />
transparent. This is happening very often”. He had a fairly busy social<br />
life before retirement but now the number of people who meet him<br />
was diminishing day by day and both he and his wife were becoming<br />
lonely. The problem was greater with him since his wife had some<br />
social contacts which were still functioning but his contacts were<br />
increasingly retiring and moving away. The grand-children coming<br />
during vacations were the only social life for them. Occasionally, they<br />
would visit the children and grand children but traveling was becoming<br />
increasingly costly and physically taxing.<br />
Psychological Problem<br />
Last year I met a friend of mine who had retired from a senior position<br />
in an organization six months ago. He looked extremely distressed. He<br />
had only two children both of whom had settled abroad and he had<br />
suddenly become a member of “NRI Parent Community”. The children<br />
were asking them to come abroad to stay with either of them,<br />
but the life abroad seemed very difficult. The husband and wife were<br />
both working in the family of his son and daughter. During the day old<br />
couple was left alone. When the grand-children were small there was<br />
some interaction with the grand-children but as they grew, they<br />
became “strangers”. He suggested to the children that they might<br />
consider moving back to India because he had a flat here and sizeable<br />
saving. However the reaction was “That is not possible because the<br />
money you have saved through your life are “peanuts” for us” and they<br />
are now completely engrossed in the life abroad.<br />
Thus, over a period of three generations, the major retirement problem<br />
has changed from economic to social to psychological.<br />
10
D E L H I<br />
May 1-15, 2011<br />
de-limiting excellence<br />
Institute of Management Consultants of India, <strong>Delhi</strong><br />
11<br />
A New Strategy<br />
The problem can be overcome if the life after retirement is considered<br />
a second life – an opportunity of doing something different from what<br />
was attempted in the life before retirement. A person has a variety of<br />
talents and some talents he uses in the “first” life to carry on with a<br />
career. A second career is possible if one develops attributes<br />
required for the new career – just as we acquired the attributes<br />
required for the first life. In fact, we thought of living in three boxes:<br />
The Box of Learning: Where we acquired the requisite attributes to<br />
pursue the desired career. In this box, we had time – but no money –<br />
it was yet to be earned.<br />
The Box of Work: Where we pursued a career in make a living. Here<br />
we acquired money increasingly – but the time available for our<br />
discretionary use was getting on reduced. At the end, we had money<br />
– but no time.<br />
The Box of Leisure: Where we would have both the time and the<br />
money to enjoy the leisure. Retirement was considered as the<br />
opportunity to enter this box. But many persons find just having time<br />
and money are not adequate. In addition we require the<br />
effervescence to enjoy life of leisure.<br />
Effervescence is enthusiasm for life. It arises out of three aspects:<br />
Agenda for The Day: When a person typically gets up in the morning,<br />
he has mentally an agenda ready with him till he gets to sleep at<br />
night. This “Busy” schedule avoids the depression which is based to<br />
creep in when there is “nothing-to-do” in the waking hours. Then he<br />
tries to “kill” time – and gets killed by (vacant) time.<br />
Milestones: When a person looks at his possible schedule, he can<br />
have a time-table for targets to achieve during the next month, next<br />
quarter and next year. This gives him direction to make an effort.<br />
Value: Something he gets out of his efforts. This gives him the<br />
satisfaction for what he has done. In most cases, this cannot be<br />
money – but some creative satisfaction.<br />
Alag Tewar,<br />
Alag Flavour<br />
This is similar to the situation when one takes a job. There the boss<br />
provides the agenda and the milestones. There is a value in terms of<br />
remuneration. In his “second” life the person will have to seek<br />
agenda, milestones and values on his own. And this needs a new<br />
strategy for the remaining life. The crux of this strategy will be same<br />
creative activity(e.g. hobby, social work, creative writing, paining etc.)<br />
which keeps one occupied meaningfully, sets targets to achieve and<br />
satisfaction of achievement.
D E L H I<br />
May 1-15, 2011<br />
de-limiting excellence<br />
Institute of Management Consultants of India, <strong>Delhi</strong><br />
12<br />
We all know how awful it is to hear a "Death by PowerPoint"<br />
presentation that is read off word for word. However, for<br />
consultants, who often have to provide a lot of conceptual<br />
information, dense text is a logical way to present findings<br />
and recommendations. What is a good way to resolve this<br />
conflict?<br />
If concept is the communication objective and dense text is the<br />
enemy, then the solution may be easier than you think. Think<br />
creatively for a second. You want to make a conceptual point,<br />
have it be quickly understood and memorable, and not have<br />
the audience be distracted by reading your points from slide<br />
text. Try making each slide a single image and convey your<br />
concepts verbally.<br />
Consultants are infamous (having spent days or weeks<br />
collecting and analyzing data) for wanting to provide all this<br />
"knowledge" to their client audience. There are a limited<br />
number of points an audience can or wants to remember. Pick<br />
an image that powerfully and memorably expresses the main<br />
point you want to make. If you are talking about finding a way<br />
to reach a new market with a pilot prior to a full scale<br />
campaign, consider a photograph of a rope bridge. If you want<br />
to show how the client's organization is ready to make changes,<br />
use the iconic "We Can Do It" poster from World War II<br />
showing how women were ready to take up industrial jobs.<br />
Tip: Be creative and find just the right image (after securing the<br />
appropriate digital rights) to express the emotion and concept.<br />
The best images are the memorable ones, either because they<br />
are iconic (a familiar poster or person), unique and/or induce<br />
an emotional reaction (funny, sad or empathetic). Help your<br />
audience to mnemonically associate your concepts with your<br />
images.<br />
P.S. Consider creating your presentation as a set only of images.<br />
If you can clarify your message with a set of 5 or 10 images,<br />
then you can (if you really think it helps) expand or supplement<br />
with word slides. You might be surprised how powerful a<br />
limited set of images can be to create a memorable and clear<br />
presentation.<br />
Alag Tewar,<br />
Alag Flavour
D E L H I<br />
May 1-15, 2011<br />
de-limiting excellence<br />
Institute of Management Consultants of India, <strong>Delhi</strong><br />
13<br />
Alag Tewar,<br />
Alag Flavour<br />
ICMCI<br />
The International Council of<br />
Management Consulting Institutes is<br />
the global association of national<br />
management consulting institutes from<br />
around the world. These national<br />
institutes administer, in accordance with<br />
world class standards, the international<br />
"CMC" certification Certified<br />
Management Consultant earned by<br />
individual professional management<br />
consultants.<br />
More details: icmci.org<br />
<strong>IMCI</strong><br />
The Institute of Management Consultants of<br />
India (<strong>IMCI</strong>) is the apex body of management<br />
consulting professionals, being the only<br />
registered institute of established<br />
management consultancy firms and<br />
practicing individuals in the country.<br />
Constituted in 1991, <strong>IMCI</strong> was formerly<br />
known as the Management Consultants’<br />
Association of India (MCAI), which was<br />
founded in 1963.<br />
In 1989, <strong>IMCI</strong> became the first Asian<br />
organisation to be accepted for membership<br />
of the International Council of Management<br />
Consulting Institutes (ICMCI), the global apex<br />
body of Management Consulting Institutes.<br />
ICMCI has 46 member countries in the world.<br />
The Executive Secretariat of <strong>IMCI</strong> is located in<br />
Mumbai. The Institute has regional Chapters<br />
in Ahmedabad, Bangalore, Calcutta, Chennai<br />
(Madras), <strong>Delhi</strong>, Hyderabad, Mumbai<br />
(Bombay) and Pune.<br />
CMC Designation<br />
<strong>IMCI</strong> endeavors to raise the standards of<br />
management consulting by awarding<br />
Certified Management Consultant (CMC)<br />
designation to individual members who have<br />
passed a qualifying examination and have<br />
met the profession’s standards of<br />
competence and ethics. The CMC designation<br />
implies international recognition to<br />
worldwide standards.<br />
More details: imcindia.co.in<br />
Code of<br />
Professional<br />
Conduct for<br />
<strong>IMCI</strong> members<br />
Minimum Guidelines<br />
Confidentiality<br />
A member will treat client information as confidential<br />
and will not take personal advantage of privileged<br />
information gathered during an assignment, or enable<br />
others to do so.<br />
Unrealistic Expectations<br />
A member will refrain from encouraging unrealistic<br />
expectations or promising clients that benefits are certain<br />
from specific consulting services.<br />
Commissions / Financial Interests<br />
A member will neither accept commissions, remuneration<br />
or other benefits from a third party in connection with<br />
recommendations to a client without the client’s<br />
knowledge and consent, nor fail to disclose any financial<br />
interest in goods or services which form part of such<br />
recommendations.<br />
Assignments<br />
A member will only accept assignments for which the<br />
member has the skill and knowledge to perform.<br />
Conflicting Assignments<br />
A member will avoid acting simultaneously (in potentially<br />
conflicting situations) without informing all parties in<br />
advance that this is intended.<br />
Conferring with Clients<br />
A member will ensure that before accepting any<br />
engagement, a mutual understanding of the objectives,<br />
scope, work plan and fee arrangements is established and<br />
any personal, financial or other interests which might<br />
influence the conduct of the work are disclosed.<br />
Recruiting<br />
A member will refrain from inviting an employee of a<br />
client to consider alternate employment without prior<br />
discussion with the client.<br />
Approach<br />
A member will maintain a fully professional approach in<br />
all dealings with clients, the general public and fellow<br />
members.<br />
Code of Professional Conduct<br />
A member will ensure that other management<br />
consultants carrying out work on the member’s behalf<br />
are conversant with and abide by the Code of<br />
Professional Conduct.
D E L H I<br />
May 1-15, 2011<br />
de-limiting excellence<br />
Institute of Management Consultants of India, <strong>Delhi</strong><br />
14<br />
Visit<br />
Join ‘<strong>IMCI</strong> DELHI’ on<br />
Imagine<br />
Your client recommends you to<br />
receive an award at a social<br />
function<br />
What does it take?<br />
http://twitter.com/imcidelhi<br />
We await your<br />
ideas,<br />
suggestions,<br />
contribution,<br />
support …<br />
Alag Tewar,<br />
Alag Flavour<br />
Patron:<br />
Chairman<br />
Dr. M.B.Athreya<br />
Sumit Chaudhuri<br />
Mentors:<br />
Dy. Chairman<br />
Dr. S.R.Mohnot<br />
Vijay Nagrani<br />
Mr. Shashi Budhiraja<br />
Hon. Secretary<br />
Dr. Sunil Abrol<br />
M S Sridhar<br />
Past Chairmen:<br />
Hon. Treasurer<br />
Mr. Ashok Kumar<br />
Anand Chhabra<br />
Mr. Ramesh Tyagi<br />
Executive Members<br />
Rajiv Khurana<br />
S A Khader<br />
Dipanker Das<br />
Regional Rep.<br />
S A Khader<br />
<strong>IMCI</strong> – <strong>Delhi</strong><br />
imcidelhi@gmail.com<br />
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