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D E L H I<br />

May 1-15, 2011<br />

de-limiting excellence<br />

Institute of Management Consultants of India, <strong>Delhi</strong><br />

1<br />

Dear Readers<br />

Thank you so much for an<br />

overwhelming appreciation<br />

of the efforts so far. Can’t fit<br />

in all the responses but we<br />

are indeed grateful for your<br />

affection. Please keep<br />

writing.<br />

Two Gurus of management<br />

profession contribute in this<br />

issue to take the <strong>ABCeMag</strong><br />

to another level of<br />

professional thoughts<br />

triggering.<br />

Cheers,<br />

Rajiv Khurana<br />

CMC, FIMC<br />

Editor<br />

Appreciation<br />

can make a day,<br />

even change a<br />

life. Your<br />

willingness to<br />

put it into<br />

words is all that<br />

is necessary.<br />

-- Margaret Cousins<br />

in this issue…<br />

Feedback 2<br />

SWAMI VIVEKANANDA’S VISION<br />

OF AN INCLUSIVE INDIA<br />

Managing Retirement:<br />

Yesterday, Today, Tomorrow<br />

3-8<br />

9-11<br />

Tips for Consultants 12<br />

About <strong>IMCI</strong> & Code of Ethics 13<br />

Misc. 14<br />

Alag Tewar,<br />

Alag Flavour


D E L H I<br />

May 1-15, 2011<br />

de-limiting excellence<br />

Institute of Management Consultants of India, <strong>Delhi</strong><br />

2<br />

Rajiv,<br />

Alag Tewar,<br />

Alag Flavour<br />

What an interesting variety of articles. I am still thinking<br />

the challenge of “bringing up this sixty year old child!”<br />

Great article by Sharu Rangnekar.<br />

The “financial lizard” story and the twist with the doctors<br />

and lawyers brought another smile! Exempted because of<br />

“disservice!”<br />

And for Ramesh Tyagi to find that breakthrough idea, well<br />

that will be a true breakthrough. I wish him well. He is so<br />

right, over the years a long list of the “keys to success” have<br />

been developed, only they don’t always fit the locks.<br />

When I read P.R. Chandna’s article on noise pollution, I was<br />

cheering loudly (but still within limits). Last November in<br />

Bangalore the bells began ringing at 5:12 am and lasted for<br />

about twenty minutes, and that was only the warm-up for<br />

the day.<br />

Dear friend S.A. Khader is right to point out the need for<br />

excellence in higher education. Bravo!<br />

M.S. Sridhar is right to point out that management is more<br />

a philosophy than a science. Am presently reading Ralph<br />

Stacey’s “Strategic Management and Organizational<br />

Dynamics: The Challenge of Complexity, 6th Edition.” He<br />

points out that “strategic management” is not a science –<br />

and does it in a very convincing manner. I know you’d enjoy<br />

this thick but very well written book – because he nicely<br />

summarizes all the important theories over the last<br />

hundred years.<br />

And another friend, Sumit Chaudhuri and his 3D 3P (or is it<br />

7P) notions. Wonderful! I love how he cuts to the core:<br />

“Dirty, Demanding and Dangerous” (and demoralizing too),<br />

vs. “Professional, Productive and Progressive.”<br />

And after reading about Smita, I realize I’d better “Take Care<br />

in building my reputation!” You have a wonderful way to<br />

say the important and in such a clear and memorable<br />

manner. Thanks.<br />

You’ve done, as always, a super job!<br />

Dr. Charles M. Savage<br />

President & Mentor<br />

Knowledge Era Enterprises International<br />

Munich, Germany<br />

Dear Mr Rajiv Khurana<br />

I read the 50th<br />

Magazine.<br />

The articles are really<br />

good ones.<br />

I liked the article on<br />

MBA Oath.<br />

Your efforts in pursuing<br />

this emag are<br />

exemplary. I am sure<br />

this will be a very great<br />

contribution for <strong>IMCI</strong><br />

movement.<br />

Congratulations !!<br />

Vivek Date<br />

CFA (Chartered<br />

Financial Analyst),<br />

CMC (Certified<br />

Management<br />

Consultant)<br />

Infrastructure Project<br />

Training & Consultancy<br />

Services, Pune


D E L H I<br />

May 1-15, 2011<br />

de-limiting excellence<br />

Institute of Management Consultants of India, <strong>Delhi</strong><br />

3<br />

Alag Tewar,<br />

Alag Flavour<br />

SWAMI<br />

VIVEKANANDA’S<br />

VISION<br />

OF AN INCLUSIVE<br />

INDIA<br />

Dr. M B Athreya<br />

Management<br />

Guru. Former<br />

Professor - IIM<br />

Kolkata, London and<br />

Scottish Business<br />

Schools. Chair and<br />

Member of<br />

Government Policy<br />

Committees. Advisor<br />

to industry,<br />

government and<br />

NGOs.<br />

It is a truism to say that Swami Vivekananda<br />

was a “Visionary”. Of course, he was. But,<br />

he was no ordinary visionary. He was an<br />

extraordinary, timeless, boundless visionary.<br />

Two centuries ago, he articulated visions at<br />

multiple levels. All the visions were<br />

“inclusive”, a term very much in use today,<br />

not only in India, but also in all parts of the<br />

world.<br />

His first tier Vision was for an inclusive<br />

Hindu society. He severely condemned the<br />

divisive caste system; untouchability; and<br />

injustices inflicted on the poor. He<br />

courageously challenged the existing<br />

orthodoxy.<br />

His second tier Vision was for an inclusive<br />

Indian nation. In particular, he urged the<br />

unity of Hindus and Muslims, to first gain<br />

independence from British rule; and also to<br />

develop economically and socially, to regain<br />

the natural place of India in the world, as<br />

befits her size, potential, history, culture,<br />

resources and capabilities.<br />

His third tier Vision was for an inclusive<br />

world. In particular, in the World conference<br />

of Religions in Chicago in 1892, and<br />

elsewhere, he stressed the truth of all<br />

religions, and their need for mutual respect<br />

and learning, under one and only God, by<br />

whatever name called by different religions.<br />

He reiterated the value of “Vasudhaiva<br />

Kutumbakam” the whole world, all of<br />

humanity, is, indeed, one family.<br />

While there has been progress in all the<br />

above three tier Visions of Swamiji, much<br />

remains to be done. In this article, we shall<br />

focus on actualising Swamiji’s Vision for an<br />

“Inclusive India”. The paper is in three parts.<br />

What are the components of inclusiveness?<br />

What are the major obstacles to inclusion?<br />

What actions need to be taken, and by<br />

whom, to actualise Swamiji’s Vision for<br />

India.


D E L H I<br />

May 1-15, 2011<br />

de-limiting excellence<br />

Institute of Management Consultants of India, <strong>Delhi</strong><br />

4<br />

Inclusive India<br />

Swami Vivekananda was crystal clear on his Vision of inclusivity. There was no<br />

ambiguity. No equivocation. He thundered that as long as even one Indian is<br />

without food, clothes and shelter, he would hold each of us responsible for<br />

the crime. He did not accept the facile misinterpretation of Karma Theory<br />

that poverty and suffering were the fate and fruit of the past Karma of the<br />

poor. He said, do not speak of religion and spirituality to a man with an empty<br />

stomach.<br />

Swamiji’s stress on feeding and caring for all citizens found an echo in may<br />

concerned leaders and intellectuals who came later. Tamil poet Subramania<br />

Bharati wrote that if a single human being has to go without food, we should<br />

challenge and change that social structure. Gopala Krishna Gokhale founded<br />

the Servants of India society. Gandhiji put rural development, jobs and<br />

sanitation ahead of even political independence. Babasaheeb Ambedkar<br />

worked for the liberation and development of the dalits.<br />

The new government of independent India, under the leadership of Nehru,<br />

began the system of Five Year Plans, with stress on putting public welfare<br />

above private profit. But, alas, even after sixty years, at least 300 million<br />

Indians, if not more, do not feel included in India’s development. In the next<br />

section, we shall look at the main obstacles, severely delaying the inclusion,<br />

despite the intent and the rhetoric.<br />

Inclusion can be assessed by the extent to which every Indian child and adult<br />

has access to the following.<br />

• Basic Health and Nutrition, including, calories; micronutrients;<br />

immunisation; leading to physical fitness to work.<br />

• Basic Education, including literacy; numeracy; and some vocational skills; or<br />

professional knowledge, to be employable.<br />

• A modicum of pucca housing, and access to clean water; and sanitation.<br />

• Availability of basic infrastructure of roads; electricity and communication<br />

in rural and urban slum areas.<br />

• Scope for enjoying a human quality of life, with access to culture, including<br />

music, dance, theatre etc.<br />

Alag Tewar,<br />

Alag Flavour<br />

As Indian GDP has been growing faster in the last two decades, and the<br />

aggregate national wealth is increasing, the aspirations are also rising, for a<br />

more equitable distribution. The electoral, political, media and public slogans<br />

of demands have also been rising from the initial “roti, kapda, aur makaan”<br />

(food; clothing’ and shelter), to “bijli; sadak; aur paani” (electricity; road; and<br />

water).


D E L H I<br />

May 1-15, 2011<br />

de-limiting excellence<br />

Institute of Management Consultants of India, <strong>Delhi</strong><br />

5<br />

Obstacles to Inclusion<br />

There have been many obstacles, at various levels, but we focus here on<br />

what may be considered the five main ones. – policy gaps; inequalities;<br />

poor governance; corruption; and a rising raajasic culture.<br />

Policy gaps<br />

Despite the intent to reach all the people, through “planned<br />

development” since the first Five Year Plan 1951-1956, the policies and<br />

resource allocation were relatively more inclined towards industrial<br />

growth, particularly, heavy industries.<br />

Expansion of public health facilities, especially in rural areas has not kept<br />

pace with the population. The percentage allocation to Health and<br />

Education had been well below that of some other developing countries,<br />

as well as the real needs of the Indian population. Consequently, India<br />

continues to have a low rank in Human Development. According to the<br />

latest, 2010 report, “The Real Wealth of Nations: Pathways to Human<br />

Development”, India is a poor 119 out of 169. We do not need Swamiji to<br />

tell us “How shameful !”. He would have been horrified and utterly<br />

disappointed with us.<br />

Inequalities<br />

Alag Tewar,<br />

Alag Flavour<br />

In the first 40 years, 1950-1990, Indian planning was relatively more<br />

concerned with the control of inequalities in income and wealth. This led<br />

to policies of steeply progressive, high taxation of income, wealth, gifts<br />

and profits; and a regime of licenses, permits, controls, etc. The net<br />

result was a low rate of growth of about 3.5% per annum. Domestic and<br />

international pressures forced the government to bring in, slowly, the<br />

reforms of Liberalisation; Globalisation, and some degree of Privatisation.<br />

Gradually, the greater freedom given to Indian entrepreneurs,<br />

technologists and managers has led to higher growth, now over 8% per<br />

annum. All such high growth, generally leads, initially, to higher<br />

inequality. The incomes of those who have the initiative and skills tend to<br />

rise faster. More and more people are better off. There is no net<br />

immiserisation. But, the inequalities are more visible. The answer is, of<br />

course not to depress the growth, in order to reduce the inequalities.<br />

Swamiji’s message was for the strong and capable to both work harder;<br />

and help the poor, weak and aged, through sharing some part of their<br />

wealth and skills.


D E L H I<br />

May 1-15, 2011<br />

de-limiting excellence<br />

Institute of Management Consultants of India, <strong>Delhi</strong><br />

6<br />

Poor Governance<br />

Indian plans have, on the whole, been good. The major failure has been in<br />

implementation. The watershed election of 1977, ending the single party<br />

dominance, also ushered in a gradual re-examination of the statist, top<br />

down model of development. With gradual reforms of industrial policies;<br />

direct and indirect taxation, capital markets, etc, government revenues<br />

have been rising, spectacularly. Consequently, allocations have also been<br />

increasing for Health; Education; and Infrastructure, including Electricity;<br />

Oil& Gas; Roads; Ports, Airports etc. A major problem has been poor<br />

implementation; monitoring; control; correction; rewards and<br />

punishments. Most big government projects have overrun on time and<br />

cost; followed by low quality; breakdowns, poor maintenance and<br />

utilisation. The benefits have not been commensurate. Overall, there has<br />

been poor governance, compared to countries like China and Brazil, with<br />

whom India is now a part of G20.<br />

Corruption<br />

This is being recognized, more and more, as the single biggest cancer<br />

eating into the vitals of India. According to a recent study by Global<br />

Financial Integrity, a non- profit research organisation, the total amount of<br />

black money from India, stashed away abroad is 462 billion dollars! That is<br />

in excess of rupees 20 lac crores. Enough to fund half of India’s<br />

infrastructure investment needs, estimated at about a trillion dollars.<br />

A recent spectacular instance of corruption surrounds the allocation of 2G<br />

spectrum of telecom companies. The CAG has estimated the loss to<br />

government at $1.76 lac crores. The matter is in the Supreme Court. But,<br />

there is a general feeling of helplessness that politicians; parties; and<br />

companies will escape with some minor penalties; and corruption will<br />

continue.<br />

Raajasic Culture<br />

Alag Tewar,<br />

Alag Flavour<br />

Perhaps the most fundamental problem is the rise of a raajasic, feverish<br />

culture. Swami Vivekananda was severely critical of tamas, sloth, despair,<br />

inaction. He would have welcomed the release of the creative energies of<br />

most Indians. But, he would have been saddened by the pursaint of artha,<br />

wealth; and kaama, pleasures, by the Indian middle and upper classes,<br />

sometimes without regard to dharma, ethics. One can imagine his<br />

righteous anger; divine rage, with which he would have chastised us.


D E L H I<br />

May 1-15, 2011<br />

de-limiting excellence<br />

Institute of Management Consultants of India, <strong>Delhi</strong><br />

7<br />

Actions For Inclusion<br />

For our own good; the welfare of all Indians; and to honour the<br />

memory of our great sages like Sri Ramakrishna Thakur; Swami<br />

Vivekananda; selfless leaders like Mahathma Gandhi and Nehru;<br />

and inspiring poets like Tagore and Bharati, the various stakeholders<br />

of India should take the following kinds of actions.<br />

Individuals<br />

Each adult citizen should ideally, take care of herself/ himself, and<br />

not be a burden on the family or the community. But, alas, due to<br />

poor health; inadequate education and skills; and chronic<br />

unemployment, about a third of our population are now not able to<br />

do this, So the better off persons should take some responsibility to<br />

help the poor. This can be done in various ways. There are some<br />

poor in the immediate line of vision, such as domestic help, drivers,<br />

cleaners, hawkers, and their children and elderly. One can reach<br />

out and help them, both with aid and with skill development.<br />

Civil Society<br />

Opinion leaders in society have been clear for quite some time now<br />

that the Market and the Government can not take care of all the<br />

citizens. The society has an important role to play. The society<br />

consists of field NGO’s; academia; media; intellectuals; artists;<br />

religious, cultural and other groups. Each should play a constructive<br />

role, with widening reach, to help improve the physical, mental,<br />

aesthetic and spiritual quality of life of the poor. There are now<br />

many avenues and channels through which an individual or group<br />

can render such sevaa, service, as nishkaama karma, selfless action<br />

for loka Sangraha, the good of society.<br />

Business<br />

Alag Tewar,<br />

Alag Flavour<br />

The larger corporations in the organized sector are now increasingly<br />

aware of their CSR, Corporate Social Responsibility. Apex national<br />

Chambers like FICCI, CII and Assocham, as well as regional, state<br />

level and local chambers are actively advocating this to their<br />

members. Many case studies and reports are being published in<br />

the papers, magazines and journals. Medium and Small businesses<br />

are also engaging in CSR.


D E L H I<br />

May 1-15, 2011<br />

de-limiting excellence<br />

Institute of Management Consultants of India, <strong>Delhi</strong><br />

8<br />

Government<br />

The biggest responsibility for enabling the inclusion of the poor into the<br />

economic mainstream rests with the government. It is not the sole<br />

responsibility of government; but its primary responsibility. While the<br />

other actors – the individual; civil society; and business must do their<br />

part, their contribution will still be a relatively small part of the total. The<br />

better off individuals and firms are paying direct and indirect taxes.<br />

Government revenues are rising. So are the allocations. The issue is one<br />

of return on the spending. Governments at central, state and local levels<br />

must take the following kinds of actions.<br />

Explore various policy options for reaching the target beneficiaries,<br />

including direct cash transfers; vouchers with freedom to buy, etc.<br />

Where its own involvement is the better option, ensure efficient logistics,<br />

and honest delivery of quality products and services.<br />

Train and retrain, all government staff at all levels, in the better<br />

management of product and service provision.<br />

Root out corruption in the ruling party; cabinet; its own central ministers;<br />

chief ministers; and others.<br />

Thus earn the moral stature and right to demand the end to corruption<br />

from all alliance partners.<br />

Go on to demand that all opposition coalitions and parties in power,<br />

anywhere in the country, also be honest. If not, use all the legitimate<br />

repertoire of audit; enquiry; legal; and constitutional powers available to<br />

it.<br />

Conclusion :-<br />

Alag Tewar,<br />

Alag Flavour<br />

We are inheritors of a great tradition of dharma. We are descendents of<br />

leaders of high moral stature. The idealism infused by Swamiji, Gandhiji,<br />

Nehru, Subhash Bose, Patel, Rajaji, Jayaprakash and others has declined,<br />

since independence, and more rapidly since the Emergency of 1975. We<br />

need to recapture it. India’s backlog of problems is increasing.<br />

Meantime, China and other countries are forging ahead. We need to<br />

redouble our efforts. We owe it Swami Vivekananda.


D E L H I<br />

May 1-15, 2011<br />

de-limiting excellence<br />

Institute of Management Consultants of India, <strong>Delhi</strong><br />

9<br />

Alag Tewar,<br />

Alag Flavour<br />

Managing<br />

Retirement:<br />

Yesterday<br />

Today<br />

Tomorrow<br />

Sharu S.<br />

Rangnekar<br />

CMC, FIMC<br />

AManagement<br />

Educator with<br />

considerable<br />

experience in<br />

conducting<br />

Management<br />

Development<br />

programmes.<br />

www.sharurangnekar.com<br />

Economic Problem<br />

In my career, my first assignment was in<br />

1951 in a textile mill. Within two months of<br />

my joining an assignment, the weaving<br />

master retired and there was a fare-well<br />

party. As usual, most of the participants<br />

were enjoying – as it was a rare occasion to<br />

have drink and dinner at the cost of the<br />

company. The persons who looked sad were<br />

the person retiring and his friends. The<br />

retiree was 55 years old – but in those days<br />

55 was a real old age. People used to use<br />

walking stick by the time they were 40 years<br />

old and looked fagged out by the time they<br />

were 55 years old. A few of his close friends<br />

gathered around him showing their<br />

sympathy. I dropped in for a while to<br />

understand the situation. The sympathizers<br />

explained me the retiree’s problem which<br />

could be summarized as follows:<br />

He has got six children, three sons and three<br />

daughters. The first two sons have<br />

completed their graduations and are<br />

employed in clerical jobs. Two of the<br />

daughters have been married. All the<br />

savings have been expended in these<br />

marriages. So now he has unfulfilled liability<br />

for one son – entering the college and one<br />

daughter still to be married.<br />

He has accommodation problem as his sons<br />

are thinking of getting married and the<br />

present accommodation will not be able to<br />

accommodate the addition of these wives<br />

(and their children in due course).<br />

His post-retirement income will be hardly<br />

one third of his present salary. Even with<br />

the contribution from the two earning sons,<br />

he will have tough budget problem.<br />

Provision of education to the remaining son<br />

and marriage of the remaining daughter are<br />

liabilities for which there were no funds<br />

available. So the person was planning to get<br />

“any” job to keep him going.


D E L H I<br />

Alag Tewar,<br />

Alag Flavour<br />

May 1-15, 2011<br />

de-limiting excellence<br />

Institute of Management Consultants of India, <strong>Delhi</strong><br />

Social Problem<br />

About thirty years later I was present at another party giving fare-well<br />

on the retirement for a senior manager in Jamshedpur. The person had<br />

two sons and one married daughter – all three considered “settled” -<br />

but they were settled outside Jamshedpur and after retirement the<br />

retiree was going to stay along with his wife in the house he had built in<br />

Jamshedpur. The person had no economic problem as the retirement<br />

benefits was adequate to take care of living expenses of himself and his<br />

wife.<br />

A year later I met the gentleman and he seemed quite depressed. I<br />

asked him how he is fairing in his retired life and he replied that he was<br />

feeling very low. “But you have no economic problem.” I said. “Yes”,<br />

he said. “But I have a social problem. I was standing the other day at<br />

Tatanagar station and my erstwhile subordinate passed by. He looked<br />

through me and did not recognize me. I felt I have become<br />

transparent. This is happening very often”. He had a fairly busy social<br />

life before retirement but now the number of people who meet him<br />

was diminishing day by day and both he and his wife were becoming<br />

lonely. The problem was greater with him since his wife had some<br />

social contacts which were still functioning but his contacts were<br />

increasingly retiring and moving away. The grand-children coming<br />

during vacations were the only social life for them. Occasionally, they<br />

would visit the children and grand children but traveling was becoming<br />

increasingly costly and physically taxing.<br />

Psychological Problem<br />

Last year I met a friend of mine who had retired from a senior position<br />

in an organization six months ago. He looked extremely distressed. He<br />

had only two children both of whom had settled abroad and he had<br />

suddenly become a member of “NRI Parent Community”. The children<br />

were asking them to come abroad to stay with either of them,<br />

but the life abroad seemed very difficult. The husband and wife were<br />

both working in the family of his son and daughter. During the day old<br />

couple was left alone. When the grand-children were small there was<br />

some interaction with the grand-children but as they grew, they<br />

became “strangers”. He suggested to the children that they might<br />

consider moving back to India because he had a flat here and sizeable<br />

saving. However the reaction was “That is not possible because the<br />

money you have saved through your life are “peanuts” for us” and they<br />

are now completely engrossed in the life abroad.<br />

Thus, over a period of three generations, the major retirement problem<br />

has changed from economic to social to psychological.<br />

10


D E L H I<br />

May 1-15, 2011<br />

de-limiting excellence<br />

Institute of Management Consultants of India, <strong>Delhi</strong><br />

11<br />

A New Strategy<br />

The problem can be overcome if the life after retirement is considered<br />

a second life – an opportunity of doing something different from what<br />

was attempted in the life before retirement. A person has a variety of<br />

talents and some talents he uses in the “first” life to carry on with a<br />

career. A second career is possible if one develops attributes<br />

required for the new career – just as we acquired the attributes<br />

required for the first life. In fact, we thought of living in three boxes:<br />

The Box of Learning: Where we acquired the requisite attributes to<br />

pursue the desired career. In this box, we had time – but no money –<br />

it was yet to be earned.<br />

The Box of Work: Where we pursued a career in make a living. Here<br />

we acquired money increasingly – but the time available for our<br />

discretionary use was getting on reduced. At the end, we had money<br />

– but no time.<br />

The Box of Leisure: Where we would have both the time and the<br />

money to enjoy the leisure. Retirement was considered as the<br />

opportunity to enter this box. But many persons find just having time<br />

and money are not adequate. In addition we require the<br />

effervescence to enjoy life of leisure.<br />

Effervescence is enthusiasm for life. It arises out of three aspects:<br />

Agenda for The Day: When a person typically gets up in the morning,<br />

he has mentally an agenda ready with him till he gets to sleep at<br />

night. This “Busy” schedule avoids the depression which is based to<br />

creep in when there is “nothing-to-do” in the waking hours. Then he<br />

tries to “kill” time – and gets killed by (vacant) time.<br />

Milestones: When a person looks at his possible schedule, he can<br />

have a time-table for targets to achieve during the next month, next<br />

quarter and next year. This gives him direction to make an effort.<br />

Value: Something he gets out of his efforts. This gives him the<br />

satisfaction for what he has done. In most cases, this cannot be<br />

money – but some creative satisfaction.<br />

Alag Tewar,<br />

Alag Flavour<br />

This is similar to the situation when one takes a job. There the boss<br />

provides the agenda and the milestones. There is a value in terms of<br />

remuneration. In his “second” life the person will have to seek<br />

agenda, milestones and values on his own. And this needs a new<br />

strategy for the remaining life. The crux of this strategy will be same<br />

creative activity(e.g. hobby, social work, creative writing, paining etc.)<br />

which keeps one occupied meaningfully, sets targets to achieve and<br />

satisfaction of achievement.


D E L H I<br />

May 1-15, 2011<br />

de-limiting excellence<br />

Institute of Management Consultants of India, <strong>Delhi</strong><br />

12<br />

We all know how awful it is to hear a "Death by PowerPoint"<br />

presentation that is read off word for word. However, for<br />

consultants, who often have to provide a lot of conceptual<br />

information, dense text is a logical way to present findings<br />

and recommendations. What is a good way to resolve this<br />

conflict?<br />

If concept is the communication objective and dense text is the<br />

enemy, then the solution may be easier than you think. Think<br />

creatively for a second. You want to make a conceptual point,<br />

have it be quickly understood and memorable, and not have<br />

the audience be distracted by reading your points from slide<br />

text. Try making each slide a single image and convey your<br />

concepts verbally.<br />

Consultants are infamous (having spent days or weeks<br />

collecting and analyzing data) for wanting to provide all this<br />

"knowledge" to their client audience. There are a limited<br />

number of points an audience can or wants to remember. Pick<br />

an image that powerfully and memorably expresses the main<br />

point you want to make. If you are talking about finding a way<br />

to reach a new market with a pilot prior to a full scale<br />

campaign, consider a photograph of a rope bridge. If you want<br />

to show how the client's organization is ready to make changes,<br />

use the iconic "We Can Do It" poster from World War II<br />

showing how women were ready to take up industrial jobs.<br />

Tip: Be creative and find just the right image (after securing the<br />

appropriate digital rights) to express the emotion and concept.<br />

The best images are the memorable ones, either because they<br />

are iconic (a familiar poster or person), unique and/or induce<br />

an emotional reaction (funny, sad or empathetic). Help your<br />

audience to mnemonically associate your concepts with your<br />

images.<br />

P.S. Consider creating your presentation as a set only of images.<br />

If you can clarify your message with a set of 5 or 10 images,<br />

then you can (if you really think it helps) expand or supplement<br />

with word slides. You might be surprised how powerful a<br />

limited set of images can be to create a memorable and clear<br />

presentation.<br />

Alag Tewar,<br />

Alag Flavour


D E L H I<br />

May 1-15, 2011<br />

de-limiting excellence<br />

Institute of Management Consultants of India, <strong>Delhi</strong><br />

13<br />

Alag Tewar,<br />

Alag Flavour<br />

ICMCI<br />

The International Council of<br />

Management Consulting Institutes is<br />

the global association of national<br />

management consulting institutes from<br />

around the world. These national<br />

institutes administer, in accordance with<br />

world class standards, the international<br />

"CMC" certification Certified<br />

Management Consultant earned by<br />

individual professional management<br />

consultants.<br />

More details: icmci.org<br />

<strong>IMCI</strong><br />

The Institute of Management Consultants of<br />

India (<strong>IMCI</strong>) is the apex body of management<br />

consulting professionals, being the only<br />

registered institute of established<br />

management consultancy firms and<br />

practicing individuals in the country.<br />

Constituted in 1991, <strong>IMCI</strong> was formerly<br />

known as the Management Consultants’<br />

Association of India (MCAI), which was<br />

founded in 1963.<br />

In 1989, <strong>IMCI</strong> became the first Asian<br />

organisation to be accepted for membership<br />

of the International Council of Management<br />

Consulting Institutes (ICMCI), the global apex<br />

body of Management Consulting Institutes.<br />

ICMCI has 46 member countries in the world.<br />

The Executive Secretariat of <strong>IMCI</strong> is located in<br />

Mumbai. The Institute has regional Chapters<br />

in Ahmedabad, Bangalore, Calcutta, Chennai<br />

(Madras), <strong>Delhi</strong>, Hyderabad, Mumbai<br />

(Bombay) and Pune.<br />

CMC Designation<br />

<strong>IMCI</strong> endeavors to raise the standards of<br />

management consulting by awarding<br />

Certified Management Consultant (CMC)<br />

designation to individual members who have<br />

passed a qualifying examination and have<br />

met the profession’s standards of<br />

competence and ethics. The CMC designation<br />

implies international recognition to<br />

worldwide standards.<br />

More details: imcindia.co.in<br />

Code of<br />

Professional<br />

Conduct for<br />

<strong>IMCI</strong> members<br />

Minimum Guidelines<br />

Confidentiality<br />

A member will treat client information as confidential<br />

and will not take personal advantage of privileged<br />

information gathered during an assignment, or enable<br />

others to do so.<br />

Unrealistic Expectations<br />

A member will refrain from encouraging unrealistic<br />

expectations or promising clients that benefits are certain<br />

from specific consulting services.<br />

Commissions / Financial Interests<br />

A member will neither accept commissions, remuneration<br />

or other benefits from a third party in connection with<br />

recommendations to a client without the client’s<br />

knowledge and consent, nor fail to disclose any financial<br />

interest in goods or services which form part of such<br />

recommendations.<br />

Assignments<br />

A member will only accept assignments for which the<br />

member has the skill and knowledge to perform.<br />

Conflicting Assignments<br />

A member will avoid acting simultaneously (in potentially<br />

conflicting situations) without informing all parties in<br />

advance that this is intended.<br />

Conferring with Clients<br />

A member will ensure that before accepting any<br />

engagement, a mutual understanding of the objectives,<br />

scope, work plan and fee arrangements is established and<br />

any personal, financial or other interests which might<br />

influence the conduct of the work are disclosed.<br />

Recruiting<br />

A member will refrain from inviting an employee of a<br />

client to consider alternate employment without prior<br />

discussion with the client.<br />

Approach<br />

A member will maintain a fully professional approach in<br />

all dealings with clients, the general public and fellow<br />

members.<br />

Code of Professional Conduct<br />

A member will ensure that other management<br />

consultants carrying out work on the member’s behalf<br />

are conversant with and abide by the Code of<br />

Professional Conduct.


D E L H I<br />

May 1-15, 2011<br />

de-limiting excellence<br />

Institute of Management Consultants of India, <strong>Delhi</strong><br />

14<br />

Visit<br />

Join ‘<strong>IMCI</strong> DELHI’ on<br />

Imagine<br />

Your client recommends you to<br />

receive an award at a social<br />

function<br />

What does it take?<br />

http://twitter.com/imcidelhi<br />

We await your<br />

ideas,<br />

suggestions,<br />

contribution,<br />

support …<br />

Alag Tewar,<br />

Alag Flavour<br />

Patron:<br />

Chairman<br />

Dr. M.B.Athreya<br />

Sumit Chaudhuri<br />

Mentors:<br />

Dy. Chairman<br />

Dr. S.R.Mohnot<br />

Vijay Nagrani<br />

Mr. Shashi Budhiraja<br />

Hon. Secretary<br />

Dr. Sunil Abrol<br />

M S Sridhar<br />

Past Chairmen:<br />

Hon. Treasurer<br />

Mr. Ashok Kumar<br />

Anand Chhabra<br />

Mr. Ramesh Tyagi<br />

Executive Members<br />

Rajiv Khurana<br />

S A Khader<br />

Dipanker Das<br />

Regional Rep.<br />

S A Khader<br />

<strong>IMCI</strong> – <strong>Delhi</strong><br />

imcidelhi@gmail.com<br />

This eMag is meant for free electronic circulation amongst members & friends of <strong>IMCI</strong> - <strong>Delhi</strong>

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