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Process Book

Process

FINAL PROCESS BOOK HP | SCAD CLC | Social | Mobile | Photo 2015 1

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  • Page 4 and 5: 4
  • Page 6 and 7: 6 What does printing look like with
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  • Page 10 and 11: The Team A diverse group of student
  • Page 12 and 13: Our Process We utilized the double
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  • Page 18 and 19: Secondary Research Our secondary re
  • Page 20 and 21: Tech Trends Future Landscape Tech t
  • Page 22 and 23: Social Trends Competing Factors Res
  • Page 24 and 25: Popular Apps Various applications w
  • Page 26 and 27: Customer Profile Targeting Women Th
  • Page 28 and 29: 28 Define
  • Page 30 and 31: Primary Research Interviews were a
  • Page 32 and 33: Artifact Association Artifacts were
  • Page 34 and 35: Beats Pill 34
  • Page 36 and 37: Nest 36
  • Page 38 and 39: HP Printer One of the artifacts we
  • Page 40 and 41: Photo Demographics Personas were ge
  • Page 42 and 43: Happy Snapper Primarily uses phone.
  • Page 44 and 45: “I take pictures of whatever inte
  • Page 46 and 47: Memory Keeper More likely to own a
  • Page 48 and 49: “I want to preserve moments of a
  • Page 50 and 51: Hobbyist Owns a camera. Prints to d
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    “I express my individuality throu

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    Semi-Pro Certainly owns a camera. E

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    “I am concerned with composition

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    Pro Certainly owns a camera. Strong

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    “I know a photograph utilizes lig

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    User Personas Psychographic data fr

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    Rebecca “Becky” Jill Gregson Th

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    Catherine Estelle Weber The Memory

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    Olivia Bednar The Hobbyist Age: 23

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    Samantha Dotty Rose The Semi-Pro Ag

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    Shelby Claire Peterson The Pro Age:

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    74

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    76 PRINTING IS A HASSLE

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    Printing Is A Hassle Easy Pano Prin

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    80 MEMORY IS A MOTIVATOR

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    Memory As A Motivator Augmented Por

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    RESPECT FOR THE CRAFT OF PHOTOGRAPH

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    Respect For The Craft Of Photograph

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    88 PRINTING AS A NECESSITY

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    Printing As A Necessity Quick Photo

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    92 BACK IT UP!

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    Back It Up! Photo Vault 94

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    96 HIGH TECH SIMPLIFIED

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    High-Tech Simplified Multi-Format P

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    100 EXPLORATION AS A LIFESTYLE

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    Exploration As A Lifestyle Insta-Ke

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    104 PHOTOS ARE A FORM OF VALIDATION

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    Photos Are A Form Of Validation The

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    BEAUTY IS IN THE EYE OF THE CAMERA

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    10. Beauty Is In The Eye Of The Cam

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    112 COMMUNICATION THROUGH IMAGERY

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    Communication Through Imagery Hello

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    116

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    118

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    Concepting Concepting was focused o

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    122

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    Prototypes Prototypes were created

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    Wireframes Initial concepts for sof

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    User Testing Interviewees and users

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    130

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    132

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    134

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    Chatterbox The HP Social Printing E

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    138

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    Scenario 140

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    142

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    144

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    Mavrick Home printer for custom pro

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    148

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    Scenario 150

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    152

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    154

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    Pioneer Printing imagery that lives

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    158

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    160

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    HP Tap Making print interactive Tap

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    164 Option to select multiple ways

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    Scenario Wristband 166

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    Postcard 168

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    170

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    HP Chapters Record and print chapte

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    The back side of each image is a ca

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    Scenario 176

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    178

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    HP Vision Your personal gallery des

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    Scenario 182

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    184 184

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    HP Patterns Join the custom printin

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    188

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    Creative Shapes A printable bracele

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    Tap Postcards The Tap Postcards ena

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    194

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    196

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    198

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    200

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