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Process Book

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FINAL PROCESS BOOK<br />

HP | SCAD CLC | Social | Mobile | Photo 2015<br />

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Social / Mobile / Photo<br />

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HP wants to look at printing<br />

completely differently...<br />

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6<br />

What does printing<br />

look like with a focus on:


MOBILE<br />

PHOTOGRAPHY<br />

SOCIAL<br />

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+<br />

The Collaborative Learning Center<br />

The Collaborative Learning Center partners with a wide<br />

variety of businesses, brands and organizations to research<br />

and solve challenging problems by drawing on the talents of<br />

top students from SCAD’s more than 40 design disciplines.<br />

From developing interactive environments to re-energizing<br />

package designs, the CLC cultivates active engagements<br />

among distinguished industry professionals, students and<br />

faculty through authentic, real-world collaborations.<br />

Course Objective<br />

At the beginning of the quarter we were tasked by HP to<br />

develop new printed artifacts with a on relevant photo,<br />

social, and mobile culture and technology. One of the other<br />

constraints we were given was that the solution provided be<br />

capable of implementation in the next five years.<br />

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The Team<br />

A diverse group of students was assembled with creative backgrounds including<br />

Industrial Design, Photography, Service Design, and Sequential Art. Combining these<br />

skillsets provided a strong research process, a deep knowledge of photography, and<br />

hard skills to visualize and create concepts.<br />

Josh Jalbert<br />

Professor of Photography<br />

John McCabe<br />

Professor of Industrial Design<br />

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Maximiliano Acevedo<br />

Industrial Design, BFA<br />

Azzar Bubb<br />

Industrial Design, BFA<br />

Michael Buquet<br />

Service Design, MFA<br />

Sydney Conklin<br />

Sequential Art, BFA<br />

Jeremy Dennis<br />

Industrial Design, BFA<br />

Hank Ketelsen<br />

Photography, MFA<br />

Andrew Marco<br />

Design Management, MA<br />

Aaron Pompei<br />

Service Design, MFA<br />

Trevor Poudrier<br />

Photography, MFA<br />

Maria Olga Samperio<br />

Industrial Design, BFA<br />

Noey Tantanatipchai<br />

Photography, BFA<br />

Quinton Theron<br />

Industrial Design, BFA<br />

Jennifer Whyte<br />

Graphic Design, BFA<br />

11


Our <strong>Process</strong><br />

We utilized the double diamond process that follows the four phases<br />

discover, define, develop, deliver. This method of balancing divergent<br />

and convergent thinking allowed us to systematically locate design<br />

opportunities, specify print users, and build our solutions iteratively.<br />

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DISCOVER<br />

DEFINE<br />

DEVELOP<br />

DELIVER<br />

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Table of Contents<br />

Discover<br />

18 Secondary Research<br />

20 Trends<br />

26 Customer Profile<br />

Define<br />

30 Primary Research<br />

60 User Personas<br />

72 Insights<br />

Develop<br />

86 Concepting<br />

112 Prototyping<br />

116 User Testing<br />

Deliver<br />

120 Hardware<br />

142 Software<br />

170 Artifacts<br />

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DISCOVER<br />

// Tech Trends<br />

// Social Trends<br />

// Customer Profile<br />

17


Secondary Research<br />

Our secondary research enabled the design team to immerse<br />

themselves into the world of print, demographics of customers,<br />

current technology, and future trends. Blending this data with our<br />

primary research helped generate insights and opportunities for design.<br />

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Tech Trends<br />

Best Seller/Performer Worldwide<br />

Cameras<br />

Computers Printers Sharing Print Service<br />

1st<br />

iPhone 5/5s<br />

Erazer X315 Deskjet 1010<br />

2nd<br />

EOS Rebel T3i<br />

Elite<strong>Book</strong> 8470p<br />

iP8720<br />

3rd<br />

Galaxy S4/S5<br />

Inspiron 14 3000<br />

WorkForce<br />

845 All-in-One<br />

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Tech Trends<br />

Future Landscape<br />

Tech trends were studied to better understand current and future<br />

innovation surrounding printed artifacts. This research also provided<br />

the team with inspiration for potential design opportunities that may<br />

have been perceived as impossible.<br />

20<br />

3D Printing<br />

4D Printing<br />

Wearable Technology<br />

Camera Tracking<br />

Virtual Reality<br />

Drones<br />

Conductive Ink<br />

Interactive Print<br />

...and more.


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Social Trends<br />

Competing Factors<br />

Researching the importance of societal trends that are relevant today<br />

was very important for our team to understand the role cultural values<br />

play in society. These trends also tend to be long term<br />

and intergenerational.<br />

Privacy<br />

Cloud Storage<br />

Sharing<br />

Purchasing<br />

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Popular Apps<br />

Various applications were studied in digital spaces like social media,<br />

photo sharing, and online creative communities. Key players were<br />

identified among the large breadth of applications we discovered.<br />

Statistical information regarding users within each service was<br />

also collected.<br />

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HP Print Apps<br />

To insure concepts were completely original, existing HP applications<br />

were identified and studied.<br />

HP Social Media<br />

Snapshots<br />

HP Cards<br />

HP Live Photo<br />

HP ePrint<br />

HP Printables<br />

HP All-In-One Printer<br />

25


Customer Profile<br />

Targeting Women Through Various Stages Of Their Life<br />

During HP’s visit we were given some insight into their existing<br />

processes, the direction of the brand, and their desired future<br />

customer base.<br />

Kim<br />

Brandy<br />

26<br />

This is where HP<br />

is currently located<br />

within the market.


Jill Carrie Randi<br />

This is where HP<br />

wants to be.<br />

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28<br />

Define


DEFINE<br />

// Primary Research<br />

// User Personas<br />

// Insights<br />

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Primary Research<br />

Interviews were a major source of data collection for our primary<br />

research. This included in-home interviews that allowed our team to<br />

observe printed artifacts in context and witness some of the more<br />

intimate aspects of these individual’s lives.<br />

18<br />

40<br />

Hours<br />

of Observation<br />

Total<br />

Interviews<br />

233<br />

20<br />

Survey<br />

Responses<br />

Home<br />

Interviews<br />

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Artifact Association<br />

Artifacts were taken into the field a to better understand the perception<br />

users have on various products. The feedback provided some initial<br />

insight into the role brands, colors, materials, and finishes play in<br />

generating these perceptions. Wordles were created to highlight key<br />

word associations that were made.<br />

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Beats Pill<br />

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music modern<br />

convenient instrument<br />

pill<br />

marketing bluetooth wireless<br />

microphone fad cool loud<br />

don’t know module noise mobile<br />

portability<br />

speaker<br />

video<br />

popular<br />

portable<br />

sleek<br />

sound<br />

blast minimal iPhone rap<br />

container clean small kink<br />

dots beats social compact<br />

lively<br />

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Nest<br />

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thermostat<br />

comfortable<br />

efficient<br />

don’t know<br />

modern<br />

simple<br />

energy saving<br />

circle<br />

circular<br />

temp<br />

sound cd player cost<br />

convenient saving chilly radio<br />

weather record futuristic<br />

temperature technology sleek<br />

Nest cool clock efficiency cool heating<br />

technological<br />

ugh a/c<br />

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HP Printer<br />

One of the artifacts we brought along for the artifact association<br />

exercise was an HP printer. Word associations made with this product<br />

provided another glimpse into public perception of HP printers as well<br />

as the HP brand.<br />

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paper<br />

hassle<br />

my dad laser overpriced chunky<br />

nothing fancy<br />

HP bulky<br />

instant schoolwork upkeep<br />

color school transfer anxiety<br />

pain toner<br />

antiquated homework<br />

work cheap office quick problem<br />

heavy difficult writing hate expensive<br />

photo inkjet easier speed more<br />

always paper jams<br />

household needs<br />

printer<br />

complex<br />

printing<br />

industrial<br />

ink<br />

big<br />

inconvenient<br />

boxy<br />

old<br />

memory<br />

convenient<br />

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Photo Demographics<br />

Personas were generated from the interview insights and borrowing<br />

from the demographic categories provided by HP. We believed these<br />

categories provided a relevant spectrum to help direct our thinking<br />

toward HP’s future customer base.<br />

Happy Snapper<br />

Memory Keeper<br />

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Hobbyist Semi-Pro Pro<br />

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Happy Snapper<br />

Primarily uses phone.<br />

Posts on social media.<br />

May curate a brand/narrative.<br />

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“I take pictures of whatever<br />

interests me daily”<br />

“I like to make quick edits with accessible tools”<br />

“I’m very disorganized with my digital photos”<br />

“I use photos on social media as a means<br />

of communication”<br />

“I like being able to share my photos instantly<br />

using my phone”<br />

“I would print if it was easier and cheaper”<br />

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Memory Keeper<br />

More likely to own a camera.<br />

Photographs personal subjects.<br />

Shares to keep in touch<br />

with family.<br />

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“I want to preserve moments<br />

of a high emotional value”<br />

“I think a physical print has more permanence”<br />

“I think printing services are more convenient”<br />

“I photograph my pets because they are a member of<br />

the family”<br />

“I own a printer but find it a hassle”<br />

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Hobbyist<br />

Owns a camera.<br />

Prints to decorate.<br />

Values self expresion.<br />

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“I express my individuality<br />

through what I create”<br />

“I enjoy how easy it is to share what is precious to<br />

me with other people”<br />

“I need a process that is functional, usable<br />

and empowering”<br />

“I take and share funny, interesting and<br />

inspiring photos”<br />

“I want the quality of a heavy camera without the<br />

burdens that come with it”<br />

“I print photos that are significant to me and those I<br />

share them with”<br />

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Semi-Pro<br />

Certainly owns a camera.<br />

Edits photos.<br />

Shoots with a creative eye.<br />

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“I am concerned with composition<br />

and aesthetics when I take a photo”<br />

“I take, print and share photos with intent”<br />

“I optimize documentation to reduce time in the<br />

printing process”<br />

“My travels have created a passion for photography”<br />

“I like to take photos that evokes an<br />

emotional response”<br />

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Pro<br />

Certainly owns a camera.<br />

Strong technical grasp.<br />

Paid for work.<br />

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“I know a photograph<br />

utilizes light to tell a story”<br />

“I store my photos based on how I want to<br />

preserve them”<br />

“I have a technical approach towards my work”<br />

“I choose the device that best suits the project”<br />

“I am conscious of how my work is presented<br />

to others”<br />

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User Personas<br />

Psychographic data from primary research provided context to<br />

develop each persona group. Areas including degrees of involvement<br />

with printing, photo taking, various interests, level of expertise in<br />

print mediums, and favorite brands were framed to display key<br />

differentiations between personas.<br />

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Rebecca “Becky” Jill Gregson<br />

The Happy Snapper<br />

Age: 22<br />

Location: Cleveland, Ohio<br />

Civil Status: Dating<br />

Occupation:<br />

Student / B.A. Marketing<br />

Part time Sales Associate at<br />

American Eagle<br />

Brands:<br />

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Goals<br />

• To work with the Liverail<br />

team after graduation<br />

• Cycling tour through Europe<br />

• Earn an MFA Graphic Design<br />

from SVA<br />

Frustrations<br />

• Prints aren’t as shareable as digital photos<br />

• The process of printing is time consuming<br />

• Printing requires cables, creates clutter<br />

• Setting up wireless has problems<br />

• Printing lacks the convenience and ease of use digital<br />

• Prints don’t always capture the “whole” story when viewed<br />

Interests<br />

• Cycling<br />

• Dance<br />

• Student Government<br />

• Advertising / Photo Club<br />

Social Media<br />

Becky loves Snapchatting her friends glimpses of the activities<br />

and interests she engages in. It provides an easy means of<br />

communicating what shes doing without consuming the time<br />

and concentration text does. Instagram is her platform of<br />

choice for creative discovery and sharing her creative vision of<br />

her life and surroundings. Facebook is her family life line and<br />

dynamic date book of friends.<br />

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Catherine Estelle Weber<br />

The Memory Keeper<br />

Age: 29<br />

Location: San Jose, CA<br />

Civil Status: Married<br />

Has a one year old daughter, Stella<br />

Occupation:<br />

Investment Banker at<br />

Bank of America Merryl Lynch<br />

Brands:<br />

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Goals<br />

• Sail to the Galapagos Islands<br />

• Return to school for a<br />

Degree in Social Design<br />

• Never give Stella less than<br />

90% of her attention<br />

• Run more races<br />

Frustrations<br />

• Cost and inconvenience of replacing supplies<br />

• Lack of useful feedback about the supplies needed<br />

• Dread that each print increases the possibility of not being able<br />

to print when she needs too<br />

• Poor feedback and support provided by the printer<br />

• Convoluted process to print<br />

• Printer noise<br />

Interests<br />

• Reading<br />

• Travel<br />

• Benefit Racing<br />

• Social Entrepreneurism<br />

Social Media<br />

Uses Facebook to stay in touch with family, however shares<br />

more of her interest related activities with a dabbling of family<br />

through this network. Instagram is her more dedicated outlet<br />

for home life, creative and leisure activity surrounding her<br />

family and what they are doing.<br />

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Olivia Bednar<br />

The Hobbyist<br />

Age: 23<br />

Location: Boise, Idaho<br />

Civil Status: In a Relationship<br />

Occupation:<br />

Assistant Baker at<br />

Amaru Confections<br />

Brands:<br />

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Goals<br />

• Play the banjo in a band<br />

• Be financially secure<br />

• Design and build an Arm Chair<br />

• To open her own Bakery<br />

specializing in cupcakes.<br />

Frustrations<br />

• Connectivity to the printer is a hassle<br />

• Time consuming process that requires planning<br />

• Prints lack the convenience of the digital share<br />

• Limited opportunity to put in context<br />

• Fear of wasting ink<br />

Interests<br />

• Cooking<br />

• Home Decorating<br />

• DIY Furniture<br />

• Horseback Riding<br />

Social Media<br />

Uses Facebook to stay connected with family, socialize with<br />

friends and follow people of influence in the DIY space.<br />

Instagram is her primary creative social outlet where she<br />

shares her baking creations and the process of their making.<br />

Olivia loves Pinterest for its unending scroll of inspiration and<br />

uses it to promote her Etsy store where she sells some of her<br />

baked goods.<br />

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Samantha Dotty Rose<br />

The Semi-Pro<br />

Age: 23<br />

Location: Boise, Idaho<br />

Civil Status: In a Relationship<br />

Occupation:<br />

Assistant Baker at<br />

Amaru Confections<br />

Brands:<br />

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Goals<br />

• Internship with the UNHCR<br />

• Surf trip to Hawaii, then Costa<br />

Rica<br />

• Publish a story in a nationally<br />

respected publication<br />

• Become a Creative Director at<br />

DDB in Chicago<br />

Frustrations<br />

• Maintenance of printer<br />

• Operation always diminishes expectations<br />

• Ink usage<br />

• Time consuming process that requires planning<br />

• Prints lack the convenience of the digital share<br />

• Time it costs to print<br />

• Stability of wireless connectivity<br />

Interests<br />

• Travel<br />

• Volunteer Work<br />

• Surfing<br />

Social Media<br />

Samantha’s social media presence is well managed and<br />

nothing short of intentional. Instagram is her platform of<br />

choice for creative inspiration and curated creative and<br />

experiential output. She shares her adventures and individual<br />

perspective through the medium. Twitter is her space for short<br />

engagements over her topics of choice, however these vary<br />

with mood from comedy and memes to social issues and<br />

media theory she engages mostly in the social impact and<br />

volunteer space with Twitter. Her efforts are targeted and work<br />

at building a more complete persona of her online.<br />

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Shelby Claire Peterson<br />

The Pro<br />

Age: 32<br />

Location: Virginia<br />

Civil Status: Married<br />

Occupation:<br />

Photojournalist<br />

Brands:<br />

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Goals<br />

• Ship wreck dive in Cartagena<br />

• Move to New York Loft<br />

in Williamsburg<br />

• Shoot for National Geographic<br />

• Portray life in relative<br />

objectiveness<br />

Frustrations<br />

• Consistent quality<br />

• Maintenance of printer<br />

• Operation always diminishes expectations<br />

• Ink usage<br />

• Time it costs to print<br />

• Stability of wireless connectivity<br />

Interests<br />

• Travel<br />

• Language<br />

• Anthropolgy<br />

• Women Studies<br />

• Yoga<br />

Social Media<br />

Shelby spreads her work and play across multiple photo<br />

sharing platforms. Instagram is her close to home collection<br />

showing her day-to-day through her photographic eye. 500px<br />

is where she produces some additional revenue through<br />

stock imagery, she produces while on assignment or just back<br />

from. For her mostly this is a cathartic release from the work<br />

routine that breaks up her creative process. Having so many<br />

images isn’t easy to manage, Flickr with its free storage and<br />

powerful search is a savior one for its peace of mind back-up,<br />

easy anywhere access on her iPad, and creative and support<br />

community.<br />

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Insights<br />

Key insights were generated by affinitizing the interviews in three<br />

stages. The first stage involved developing “I statements” that<br />

fit into the user groups provided by HP at the beginning of the<br />

quarter. Connections were then formed between these to form<br />

“we statements” that could show overlaps in the data. Finally more<br />

connections were found between these groups and developed into<br />

10 major insights. The insights were framed to include an opportunity<br />

statement and initial thoughts for direction.<br />

1. Printing Is A Hassle<br />

2. Memory As A Motivator<br />

3. Respect For The Craft Of Photography<br />

4. Printing As A Necessity<br />

5. Back It Up!<br />

6. High-Tech Simplified<br />

7. Exploration As A Lifestyle<br />

8. Photos Are A Form Of Validation<br />

9. Beauty Is In The Eye Of The Camera Holder<br />

10. Communication Through Imagery<br />

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PRINTING IS A HASSLE


Our users find printing to be a very time consuming<br />

experience, leading to unmet expectations.<br />

There is an opportunity to...<br />

Improve the experience of printing.<br />

How might we...<br />

• Reduce the steps it takes to print?<br />

• Integrate the process of going from image<br />

capture to print?<br />

• Make people want to print?<br />

• Make it more fun?<br />

• Improve the interaction of the device?<br />

• Reduce the hurdle of getting/paying for supplies?<br />

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Printing Is A Hassle<br />

Easy Pano Printer<br />

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Smart Printer With Responsive Service<br />

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80<br />

MEMORY IS A MOTIVATOR


The value we place on the memories allow us to push<br />

beyond the hurdles of printing to create a tangible<br />

artifact or object that is beloved to us.<br />

There is an opportunity to...<br />

Create stronger emotional bonds with others<br />

and express yourself through print.<br />

How might we...<br />

• Share images with others?<br />

• Reduce logistical challenges with prints?<br />

• Create an emotional overlay for images?<br />

• Enhance the emotional value?<br />

• Tell more stories about the images we print?<br />

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Memory As A Motivator<br />

Augmented Portraits<br />

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Memory Binder<br />

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RESPECT FOR THE CRAFT<br />

OF PHOTOGRAPHY<br />

84


Today users care for the process of the photography<br />

and the craftsmanship of a digital print.<br />

There is an opportunity to...<br />

Empower individuals to do more with their work<br />

to create something they are proud of.<br />

How might we...<br />

• Empower individuals to feel like professionals with the<br />

tools they’re provided?<br />

• Inspire people to be more creative?<br />

• Encourage users to celebrate photo prints?<br />

• Sustain people’s love and desire to print?<br />

• Build communities for photo enthusiasts?<br />

85


Respect For The Craft Of Photography<br />

Laserlight Workstation<br />

86


<strong>Process</strong> Printer<br />

87


88<br />

PRINTING AS A NECESSITY


We can’t ignore the basic functions a<br />

printer affords users.<br />

There is an opportunity to...<br />

Make printers intuitive enough to become a part<br />

of your everyday routine.<br />

How might we...<br />

• How might we incorporate convenience to the<br />

printing process?<br />

• Create something that is content-aware?<br />

• Enable printers to be flexible?<br />

• Streamline the interactions to respond to<br />

people’s needs?<br />

• Make printers aesthetically pleasing?<br />

89


Printing As A Necessity<br />

Quick Photo Blade<br />

90


Hyper Mini Roll<br />

91


92<br />

BACK IT UP!


Today’s users are concerned with privacy and image<br />

permanence.<br />

There is an opportunity to...<br />

Instill more confidence in the preservation and<br />

management of digital and physical memories<br />

that are dear to us.<br />

How might we...<br />

• Promote the idea of the printed image as an<br />

archival option?<br />

• Allow people to intuitively and efficiently recall<br />

their images?<br />

• Provide intuitive organization to print?<br />

• Explore materials that will aid the longevity<br />

of print?<br />

• Take advantage of cloud solutions?<br />

93


Back It Up!<br />

Photo Vault<br />

94


Instant Memory Access<br />

95


96<br />

HIGH TECH SIMPLIFIED


Technology is something that should not get in the<br />

way causing confusion, frustration, and intimidation.<br />

There is an opportunity to...<br />

Provide simple resources to reduce the<br />

learning curve & change the perception<br />

of technology as daunting.<br />

How might we...<br />

• Make new tech fun & interesting?<br />

• Provide performance in a small package?<br />

• Reduce options & provide more control?<br />

• Develop educational resources?<br />

• Make printers clever machines?<br />

97


High-Tech Simplified<br />

Multi-Format Printer<br />

98


My Memory Pad<br />

99


100<br />

EXPLORATION AS A LIFESTYLE


There is a strong desire to capture and<br />

share adventures.<br />

There is an opportunity to...<br />

Embrace the unpredictability that comes<br />

with an active and adventurous lifestyle.<br />

How might we...<br />

• Adapt our products to be more accessible<br />

from anywhere?<br />

• Make something that can withstand different<br />

environments and situations?<br />

• Create a unique way to log your travels?<br />

• Complement the journey from beginning to end?<br />

• Connect travellers through printed artifacts?<br />

101


Exploration As A Lifestyle<br />

Insta-Keeper<br />

102


Photo Slider<br />

103


104<br />

PHOTOS ARE A FORM OF VALIDATION


Photos are curated visual representations that<br />

provide a way to be noticed.<br />

There is an opportunity to...<br />

Help people express their individuality and<br />

reach a larger audience.<br />

How might we...<br />

• Embrace the digital popularity contest?<br />

• Target persons of influence?<br />

• Transform an image into a trophy?<br />

• Gamify bragging rights with print?<br />

• Reframe a selfie into print?<br />

105


Photos Are A Form Of Validation<br />

The Printstant<br />

106


Social Mash-Up<br />

107


BEAUTY IS IN THE EYE<br />

OF THE CAMERA HOLDER<br />

108


Attention grabbing moments trigger the process of<br />

spontaneous image capture and print.<br />

There is an opportunity to...<br />

Create a spontaneous desire for print.<br />

How might we...<br />

• Get people excited to print on the fly?<br />

• Create immediate options to print?<br />

• Pre-plan what they would print?<br />

• Printing a more playful exercise?<br />

• Evoke quick reactions?<br />

109


10. Beauty Is In The Eye Of The Camera Holder<br />

Touch Photo Print<br />

110


Print Display & Track<br />

111


112<br />

COMMUNICATION THROUGH IMAGERY


Images have become a quick and easy way to communicate,<br />

share ideas, and tell stories without the<br />

use of words.<br />

There is an opportunity to...<br />

Transfer the power of imagery into a print<br />

worth sharing.<br />

How might we...<br />

• Change the paradigm of how photos are shared?<br />

• Create a printing device that can join<br />

the conversation?<br />

• Change the language surrounding printing?<br />

• Integrate printing as a social media platform?<br />

• Manipulate prints to form two-way communication?<br />

113


Communication Through Imagery<br />

Hello Printer<br />

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Midterm Feedback<br />

Following our discussion with HP, we reframed our initial concepts<br />

to have a stronger focus on the printed artifacts. This developed into<br />

several product service ecosystems that connect software, hardware,<br />

and printed artifacts that provide an end to end user experience.<br />

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DEVELOP<br />

// Concepting<br />

// Prototyping<br />

// User Testing<br />

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Concepting<br />

Concepting was focused on the ten insights gathered from our<br />

research and specific concepts were targeted towards specific<br />

personas. Multiple rounds were conducted developed concepts<br />

on printed artifacts, printing hardware, and software applications.<br />

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Prototypes<br />

Prototypes were created to further develop our concepts and gain<br />

feedback from potential users. Transitioning from to sketches to<br />

tangible artifacts allowed us to further refine ergonomic, functional,<br />

and aesthetic details. Wireframes and paper prototypes were also<br />

developed to refine the user experience of our software concepts.<br />

Hardware<br />

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Artifacts<br />

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Wireframes<br />

Initial concepts for software were developed by rounds sketching<br />

wireframes. The design emphasis was to create playful interactions<br />

with a thoughtful interface that would continually engage<br />

returning users.<br />

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User Testing<br />

Interviewees and users that fit our personas were invited to a testing<br />

session to gain feedback on our prototypes. The session was broken<br />

into three scenarios to guide testers through. All three of the scenarios<br />

connected specific software, hardware, and printed artifacts to provide<br />

a unique experience. During the session, several concepts were thrown<br />

out and others were validated for final development.<br />

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DELIVER<br />

// Artifacts<br />

// Hardware<br />

// Software<br />

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Chatterbox<br />

The HP Social Printing Experience<br />

Insights:<br />

High-tech Simplified<br />

Communication through Imagery<br />

Persona:<br />

Happy Snapper<br />

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Chatterbox<br />

The HP Social Printing Experience<br />

The chatter box printer brings new life to printed photos<br />

using simple technology to extend the photo experience<br />

through sound. Designed to be a conversation starter,<br />

the chatter box delivers photos shared by close friends<br />

and family with an audio message. Place chatter box in<br />

any room in the house and see what printing should<br />

be like, fun!<br />

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Scenario<br />

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HP Mavrick<br />

Record and print chapters of your life<br />

Insights:<br />

Exploration As A Lifestyle<br />

Persona:<br />

Happy Snapper<br />

Memory Keeper<br />

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Mavrick<br />

Home printer for custom projects<br />

The Maverick printer’s laser technology for multi<br />

directional cutting will allow users to select various<br />

patterns from a library of templates. Paper is stored in a<br />

roll to provide the capability to print panoramas and other<br />

print jobs at an extended length.<br />

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Scenario<br />

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HP Pioneer<br />

Printing imagery that lives with your notes<br />

Insights:<br />

Communication through Imagery<br />

Printing is a necessity<br />

Exploration as a Lifestyle<br />

Persona:<br />

Memory Keeper<br />

Hobbyist<br />

Semi Pro<br />

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Pioneer<br />

Printing imagery that lives with your notes<br />

The Notebook Printer’s allows users to print on their<br />

favorite notebook for writing, note taking, or sketching.<br />

It’s unique design affords the form factor of a notebook<br />

allowing users to easily insert notebook paper<br />

for printing.<br />

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HP Tap<br />

Making print interactive<br />

Insights:<br />

High Tech Simplified<br />

Communication Through Imagery<br />

Persona:<br />

Happy Snapper<br />

Memory Keeper<br />

Semi Pro<br />

Pro<br />

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HP Tap<br />

Making print interactive<br />

Tap allows users to embed data from a curated list of<br />

printed artifacts ranging from wearables to displayable<br />

photos. Smartphones can simply tap the print and receive<br />

customized action including but not limited to custom<br />

messages, websites, and social media.<br />

NFC<br />

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Variety of print options.<br />

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Option to select multiple<br />

ways of programming NFC<br />

enabled printed artifacts.


System provides live<br />

feedback regarding status<br />

of the printing process.<br />

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Scenario<br />

Wristband<br />

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Voucher<br />

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Postcard<br />

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Business Cards<br />

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HP Chapters<br />

Record and print chapters of your life<br />

Insights:<br />

Exploration As A Lifestyle<br />

Memory Is A Motivator<br />

Persona:<br />

Happy Snapper<br />

Memory Keeper<br />

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HP Chapters<br />

Record and print chapters of your life<br />

HP Chapters makes it easy to capture your journeys<br />

from beginning to end by collaborating with the people<br />

you’re sharing the adventure with. Take smart photos that<br />

enhance the stories you tell when you print your images.<br />

Send the memories worth keeping straight to your home<br />

printer or Snapfish print services using the Print Queue.<br />

NFC<br />

Grid view of all images taken<br />

by collaborators.<br />

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Onboarding <strong>Process</strong><br />

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The back side of each image<br />

is a canvas for special notes<br />

and memories.<br />

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Smart Photo Capture allows you to<br />

record sound or video to enhance the<br />

image and have extra data embedded<br />

on special NFC prints.


The images users deem print-worthy live<br />

in the Print Queue, ready to be sent out to<br />

become smart prints, books or<br />

creative collages.<br />

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Scenario<br />

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HP Vision<br />

Your personal gallery designer<br />

Insights:<br />

High-tech Simplified<br />

Memory is a Motivator<br />

Exploration as a Lifestyle<br />

Persona:<br />

Memory Keeper<br />

Hobbyist<br />

Semi Pro<br />

Pro<br />

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HP Vision<br />

Your personal gallery designer<br />

Vision is a focused application, effortlessly enabling<br />

anyone to create beautiful print arrangements of the<br />

memories closest to their heart! Vision arranges your<br />

photos using a minimal amount of user input to create<br />

professional photo arrangements that any interior<br />

decorator be proud to have done.<br />

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Build custom framing<br />

layouts for wall display.<br />

Log in with existing social<br />

media accounts for quick<br />

access to photos.<br />

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Scenario<br />

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HP Patterns<br />

Join the custom printing community<br />

Insights:<br />

Respect for the Craft of Photography<br />

Beauty is in the Eye of the Camera Holder<br />

Persona:<br />

Hobbyist<br />

Semi Pro<br />

Pro<br />

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HP Patterns<br />

Join the custom printing community<br />

An application that provides a variety of easy to use<br />

custom printing options. The Maverick printer’s laser<br />

technology for multi directional cutting will allow users to<br />

select various patterns from a library of templates.<br />

Quick, intuitive tools help users<br />

express their creativity and create<br />

images ready to be tranformed<br />

into fresh printed artifacts.<br />

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Artifacts<br />

Several new printed artifacts were developed as<br />

final deliverables that fit within tailored service<br />

ecosystems incorporating software and hardware<br />

to create a seamless printing experience. These<br />

artifacts empower users to engage in creative<br />

activities and incorporate new technology that<br />

makes print smarter.<br />

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Creative Shapes<br />

A printable bracelet that can be printed with<br />

custom photos, patterns, or colors that includes<br />

shareable data. This low cost product can be<br />

printed to match your outfit and programmed for<br />

specific occasions.<br />

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Photo Gift Cards<br />

Printed vouchers allow customers to print custom<br />

images a program them to contain money much<br />

like a gift card.<br />

HP Tap Bracelet<br />

A printable bracelet that can be printed<br />

with custom photos, patterns, or colors that<br />

includes shareable data. This low cost product<br />

can be printed to match your outfit and<br />

programmed for specific occasions.<br />

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Tap Postcards<br />

The Tap Postcards enables users to take photos<br />

from their travels and program them into a blank<br />

post cards. After reading handwritten notes, the<br />

receivers of the postcard will be able to print<br />

these with their NFC capable HP printers to<br />

reveal the surprise photos.<br />

Audio Pictures<br />

The paper is embedded with a microchip and antenna that can<br />

store limited amounts of link information in a passive state.<br />

When this paper come in contact with “reader” technology it is<br />

powered and the stored data executed. Using this technology<br />

allows for the experience shared through printed photos to be<br />

greatly extended, almost immersive for a short period.<br />

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Chapters Collage<br />

A collection of images mashed together with the<br />

HP Chapters application.<br />

Panoramic Year<br />

The immense and ever growing documentation<br />

of your life is no longer just the province of the<br />

internet. Even then although stored and amassing<br />

a huge digital collect of yourself the internet and<br />

all its platforms does not display or allow for a<br />

grand overview of any time period. The panoramic<br />

years lays out, in chronological order a year of<br />

your life, everything it can collect for the sources<br />

you specify. Its an excellent conversation piece as<br />

much as it is a beautiful account of life.<br />

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Thank You!<br />

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