VRT brochure 2017 (eng version)

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OUR STORY


MISSION

The VRT strives to inform, inspire and connect all Flemish people and so

reinforce Flemish society.

As a service organisation, the VRT wants to hold a special position in society.

Providing high-quality and discerning programming, based on both internal

and external creativity, which is innovative and committed to daring and

courage, the VRT wants to reach all media users and the Flemish Community

in all its diversity. The VRT plays a significant role in stimulating a broader

social debate and has a place in the lives of all Flemish people of all generations,

wherever they may live. The VRT strives for a wide reach, not with a view to

a high market share, but with a view to being relevant for as many Flemish

people as possible. This is the most important goal of the public broadcaster,

i.e. strengthening democracy and society by contributing to a civic and pluralistic

debate, documenting society and stimulating cultural and language

experiences and the Flemish identity in all its diversity.

As a public broadcaster, the VRT fulfils this mission independently and

impartially and it will have sufficient scope, both operationally and financially,

to achieve the crucial and central role it plays in society.


BASIC VALUES

The VRT:

is independent and reliable,

strives for excellent and high-quality service,

is there for everyone,

reflects the Flemish identity in all its diversity,

is creative, innovative and durable,

operates in a manner that is open,

transparent and constructive.


FOR EVERYONE

DAILY REACH

3,097,754 LISTENERS

153,437 via internet

2,770,761 VIEWERS

918,254 SURFERS

RATING

(SCORE OUT OF 10)

RADIO 2: 8.3

ÉÉN: 8.2

RADIO 1 AND CANVAS: 8.1

MNM, STUDIO BRUSSEL, KLARA: 8.0

58% via smartphone

and tablet

478,337 video starts

on VRT-player

SOCIALE MEDIA

FOCUS ON

MEDIA USERS

18,340 CUSTOMER CONTACTS

477,069 video starts

on Facebook & Youtube

65,501 interactions

on Facebook, Twitter

and Instagram


ACCESSIBILITY

DIVERSITY

IMAGING

PERSONS WITH A

MIGRANT BACKGROUND: 8.0%

WOMEN: 37.4%

PEOPLE WITH A DISABILITY: 0.9%

THE VRT MAKES ITS PROGRAMME

AS ACCESSIBLE AS POSSIBLE.

AUDITORY IMPAIRMENT

TELETEXT SUBTITLE: 98.6%

FLEMISH SIGN LANGUAGE:

HET JOURNAAL & KARREWIET

PARTIALLY SIGHTED

SHARE IN WORKFORCE

PERSONS WITH A

MIGRANT BACKGROUND: 3.0%

WOMEN: 38.5%

PEOPLE WITH A DISABILITY: 1.6%

SPOKEN SUBTITLES IN NON-DUTCH

LANGUAGE PROGRAMMES

AUDIO-DESCRIPTION:

ALL SUNDAY EVENING FICTION ON ÉÉN

WEBSITES

USER FRIENDLY AND ACCESSIBLE

VIDEO PROGRAMME

LARGELY SUBTITLED


INFORMATIONAL, CULTURAL AND

EDUCATIONAL PRIORITY

INFORMATION

Flanders biggest news service brings

information and facts in a manner that

is impartial, independent and reliable.

DAILY REACH

VRT-Television, VRT-Radio

and Deredactie.be are,

according to the Fleming,

the three most reliable

news sources in Flanders.

2,947,913 LISTENERS

1,919,559 VIEWERS

(Vertrouwensbarometer 2016, GfK)

270,140 SURFERS


CULTURE

The VRT is the largest sponsor of

exhibitions, concerts and other cultural

events in Flanders.

All VRT brands focus attention on culture:

in the information programmes

- 643 culture and media items in Het journaal

(total in 2016)

in general programmes

(such as Van Gils & gasten on Eén)

in special cultural programmes

(such as Pompidou op Klara)

- 355 broadcastings (total in 2016)

Cultural experience and participation are

stimulated through events and activities

(such as De nieuwe lichting and Iedereen klassiek).

EDUCATION

The VRT plays an important role in

education for all generations of media

users. It is part of Flanders’ collective

memory. Educational elements are

addressed in many programmes and

on all platforms. Particularly, the VRT

supports the general development of

children and young people.

21 documentaries in coproduction / 9,400

VRT items on Archief voor Onderwijs /

60,000 Ket profiles (media literacy)


FLEMISH IDENTITY

The VRT reflects Flanders.

72.8% of primetime television

on Eén and Canvas is Flemish.

Flemish music productions on

VRT-Radio: 25.5%

Dutch-language music:

Radio 2: 30.4% - Radio 1: 15.6%

Foreign-language websites

for foreigners in Flanders

- Flandersnews.be

- Flandreinfo.be

- Flanderninfo.be

FLEMINGS ABROAD

Radio

- via internet: all networks

- via satellite: Radio 1 and Radio 2

Television

- via internet and app: BVN Live

- via satellite: BVN

Websites


PUBLIC ADDED VALUE FOR

ENTERTAINMENT AND SPORT

The VRT makes social

themes negotiable in

recreation programs.

ENTERTAINMENT

The VRT offers high-quality

entertainment programmes:

due to their connecting role

because they can offer a social

added value

because they support the range of

information, culture and education.

Social and ethical issues are often used

in popular recreational programmes,

such as the fiction serie Thuis on Eén.


SPORT

The VRT responds with sport to its mission of providing education and entertainment.

On radio, TV and online: consistently around 50 different sports.

Sports reports and talk shows create a sense of unity.

PROGRAMMES WITH A SOCIAL

IMPACT - EXAMPLES:

File-actieweek (Radio 1)

Aha-platform (Radio 2)

Het grootste arbeidsbureau

van de wereld (MNM)

Klara in deSingel (Klara)

Over eten (Eén)

Radio Gaga (Canvas)

De move tegen pesten (Ketnet)

De warmste week of Music for Life

(VRT - Studio Brussel)


HIGH-QUALITY PROGRAMMING BRANDS

AND ONE DIGITAL UMBRELLA BRAND VRT

PROGRAMMING BRANDS

focus on information,

culture and education

Market share: 8.7%

connecting entertainment

network with regional

news and lots of Flemish

and Dutch-language music

Market share: 28.8%

focus on art and

culture, classical

music and jazz

Market share: 2.4%

for young people and

an information guide

Market share: 10.5%

active musical experience

Market share: 13.4%

information, culture,

sport and entertainment

for a wide audience

Market share: 32.6%

focus on information,

interpretation and

new insights

Market share: 5.2%

special programme

for children

Weekly reach: 49.6%

Daily: 38,072 surfers

sport on

all platforms

UMBRELLA BRAND VRT

VRT’s focus on quality

Video platform: VRT NU

News brand VRT NWS.

information on

all platforms

videoplayer with

live streaming +

video on demand


FORWARD-LOOKING, DIGITAL

AND INNOVATIVE

THE DIGITAL SHIFT IS IN FULL SWING

The VRT-audio and -videocontent is fully available on all the relevant digital platforms.

- VRT NU: online video player:

live-streaming television networks + programme on demand

- Radioplus: online radio player:

live-streaming radio networks + programme on demand

User-friendly apps tailored to users

Messages and video clips on social media

VRT PLAYS A LEADING ROLE IN RESEARCH

AND DEVELOPMENT OF NEW MEDIA.

Innovative projects in collaboration with Flemish and international

media companies, universities, starters,...

VRT Start-Up: test formats with new media

Open VRT: network of creative people

VRT Sandbox: test space for start-ups


REINFORCEMENT OF

THE ECOSYSTEM

VRT wants to offer added value to Flemish society and media users.

To this end it works with many other organisations and companies:

Production houses

Media companies

broadcasters

governments and

government agencies

education

cultural organisations

social organisations

music sector

NGOs

Sports federations


VRT: lever in the media-ecosystem

18.89% of its total income goes

to the Flemish production and

facilities sector


EFFICIENCY AND A MORE

FLEXIBLE ORGANISATION

MODERN/FLEXIBLE

The VRT wants to be a modern, flexible

and dynamic media organisation.

To this end the broadcaster will implement

a future plan that focuses on:

- its core tasks

- refining the programme in line

with the mission

- a forward-looking way of working.

‘Fier op de VRT’ (Proud of the VRT) is

a comprehensive approach that involves

internal cultural change (with initiatives

on talent development, participation,

trust, feedback, innovation, entrepreneurship,

diversity, creating a pleasant workplace,

and so forth).

2,061.3 full-time equivalents

staff costs = 43.05%

of total revenue

EFFICIENT

Total income: 443,360,000 euro

Government grant:

- 61.3%

- 41.2 euro per Fleming per year

Other income: 38.7%

Total cost programme output:

371,200,000 euro


NV van Publiek Recht

Auguste Reyerslaan 52,

1043 Brussel

Tel. 02 741 31 11

E-mail: info@VRT.be

www.VRT.be

BTW BE 0244 142 664

RPR BRUSSEL

v.u. Bob Vermeir

PHOTOGRAPHY © VRT

DESIGN

Mathildestudios

Figures in this brochure refer to 2016.

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