The VRT strives to inform, inspire and connect all Flemish people and so
reinforce Flemish society.
As a service organisation, the VRT wants to hold a special position in society.
Providing high-quality and discerning programming, based on both internal
and external creativity, which is innovative and committed to daring and
courage, the VRT wants to reach all media users and the Flemish Community
in all its diversity. The VRT plays a significant role in stimulating a broader
social debate and has a place in the lives of all Flemish people of all generations,
wherever they may live. The VRT strives for a wide reach, not with a view to
a high market share, but with a view to being relevant for as many Flemish
people as possible. This is the most important goal of the public broadcaster,
i.e. strengthening democracy and society by contributing to a civic and pluralistic
debate, documenting society and stimulating cultural and language
experiences and the Flemish identity in all its diversity.
As a public broadcaster, the VRT fulfils this mission independently and
impartially and it will have sufficient scope, both operationally and financially,
to achieve the crucial and central role it plays in society.
is independent and reliable,
strives for excellent and high-quality service,
is there for everyone,
reflects the Flemish identity in all its diversity,
is creative, innovative and durable,
operates in a manner that is open,
transparent and constructive.
153,437 via internet
(SCORE OUT OF 10)
RADIO 2: 8.3
RADIO 1 AND CANVAS: 8.1
MNM, STUDIO BRUSSEL, KLARA: 8.0
58% via smartphone
478,337 video starts
18,340 CUSTOMER CONTACTS
477,069 video starts
on Facebook & Youtube
on Facebook, Twitter
PERSONS WITH A
MIGRANT BACKGROUND: 8.0%
PEOPLE WITH A DISABILITY: 0.9%
THE VRT MAKES ITS PROGRAMME
AS ACCESSIBLE AS POSSIBLE.
TELETEXT SUBTITLE: 98.6%
FLEMISH SIGN LANGUAGE:
HET JOURNAAL & KARREWIET
SHARE IN WORKFORCE
PERSONS WITH A
MIGRANT BACKGROUND: 3.0%
PEOPLE WITH A DISABILITY: 1.6%
SPOKEN SUBTITLES IN NON-DUTCH
ALL SUNDAY EVENING FICTION ON ÉÉN
USER FRIENDLY AND ACCESSIBLE
INFORMATIONAL, CULTURAL AND
Flanders biggest news service brings
information and facts in a manner that
is impartial, independent and reliable.
and Deredactie.be are,
according to the Fleming,
the three most reliable
news sources in Flanders.
(Vertrouwensbarometer 2016, GfK)
The VRT is the largest sponsor of
exhibitions, concerts and other cultural
events in Flanders.
All VRT brands focus attention on culture:
in the information programmes
- 643 culture and media items in Het journaal
(total in 2016)
in general programmes
(such as Van Gils & gasten on Eén)
in special cultural programmes
(such as Pompidou op Klara)
- 355 broadcastings (total in 2016)
Cultural experience and participation are
stimulated through events and activities
(such as De nieuwe lichting and Iedereen klassiek).
The VRT plays an important role in
education for all generations of media
users. It is part of Flanders’ collective
memory. Educational elements are
addressed in many programmes and
on all platforms. Particularly, the VRT
supports the general development of
children and young people.
21 documentaries in coproduction / 9,400
VRT items on Archief voor Onderwijs /
60,000 Ket profiles (media literacy)
The VRT reflects Flanders.
72.8% of primetime television
on Eén and Canvas is Flemish.
Flemish music productions on
Radio 2: 30.4% - Radio 1: 15.6%
for foreigners in Flanders
- via internet: all networks
- via satellite: Radio 1 and Radio 2
- via internet and app: BVN Live
- via satellite: BVN
PUBLIC ADDED VALUE FOR
ENTERTAINMENT AND SPORT
The VRT makes social
themes negotiable in
The VRT offers high-quality
due to their connecting role
because they can offer a social
because they support the range of
information, culture and education.
Social and ethical issues are often used
in popular recreational programmes,
such as the fiction serie Thuis on Eén.
The VRT responds with sport to its mission of providing education and entertainment.
On radio, TV and online: consistently around 50 different sports.
Sports reports and talk shows create a sense of unity.
PROGRAMMES WITH A SOCIAL
IMPACT - EXAMPLES:
File-actieweek (Radio 1)
Aha-platform (Radio 2)
Het grootste arbeidsbureau
van de wereld (MNM)
Klara in deSingel (Klara)
Over eten (Eén)
Radio Gaga (Canvas)
De move tegen pesten (Ketnet)
De warmste week of Music for Life
(VRT - Studio Brussel)
HIGH-QUALITY PROGRAMMING BRANDS
AND ONE DIGITAL UMBRELLA BRAND VRT
focus on information,
culture and education
Market share: 8.7%
network with regional
news and lots of Flemish
and Dutch-language music
Market share: 28.8%
focus on art and
music and jazz
Market share: 2.4%
for young people and
an information guide
Market share: 10.5%
active musical experience
Market share: 13.4%
sport and entertainment
for a wide audience
Market share: 32.6%
focus on information,
Market share: 5.2%
Weekly reach: 49.6%
Daily: 38,072 surfers
UMBRELLA BRAND VRT
VRT’s focus on quality
Video platform: VRT NU
News brand VRT NWS.
live streaming +
video on demand
THE DIGITAL SHIFT IS IN FULL SWING
The VRT-audio and -videocontent is fully available on all the relevant digital platforms.
- VRT NU: online video player:
live-streaming television networks + programme on demand
- Radioplus: online radio player:
live-streaming radio networks + programme on demand
User-friendly apps tailored to users
Messages and video clips on social media
VRT PLAYS A LEADING ROLE IN RESEARCH
AND DEVELOPMENT OF NEW MEDIA.
Innovative projects in collaboration with Flemish and international
media companies, universities, starters,...
VRT Start-Up: test formats with new media
Open VRT: network of creative people
VRT Sandbox: test space for start-ups
VRT wants to offer added value to Flemish society and media users.
To this end it works with many other organisations and companies:
VRT: lever in the media-ecosystem
18.89% of its total income goes
to the Flemish production and
EFFICIENCY AND A MORE
The VRT wants to be a modern, flexible
and dynamic media organisation.
To this end the broadcaster will implement
a future plan that focuses on:
- its core tasks
- refining the programme in line
with the mission
- a forward-looking way of working.
‘Fier op de VRT’ (Proud of the VRT) is
a comprehensive approach that involves
internal cultural change (with initiatives
on talent development, participation,
trust, feedback, innovation, entrepreneurship,
diversity, creating a pleasant workplace,
and so forth).
2,061.3 full-time equivalents
staff costs = 43.05%
of total revenue
Total income: 443,360,000 euro
- 41.2 euro per Fleming per year
Other income: 38.7%
Total cost programme output:
NV van Publiek Recht
Auguste Reyerslaan 52,
Tel. 02 741 31 11
BTW BE 0244 142 664
v.u. Bob Vermeir
PHOTOGRAPHY © VRT
Figures in this brochure refer to 2016.