Influencer Marketing’s Growth Rate [INFOGRAPHIC]

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Learn more: The Remarkable Rise of Influencer Marketing https://influencermarketinghub.com/the-rise-of-influencer-marketing/

THE RISE OF

Influencer

Marketing


Influencer Marketing


17 000

14 000

10 000

2015

2016 2017


Number of new platforms and agencies in the market

+230 New platforms and

influencer marketing focused

agencies in the last 24 months

420

335

190

2015 2016

2017


Marketing spend

37%

Marketers surveyed are

now dedicating budget

for influencer marketing

57%

Marketers surveyed

have stand-alone

budgets for content

marketing.


FTC & ASC policies

Nearly 25%

of Creators indicated that they had

received a direct request from

a client to not disclose that they were

compensated - a direct violation

of FTC & ASC policies


Influencer marketing budget over next 12 months

Unsure

Increase budget

16%

67%

Maintain budget

13%

Decrease budget

4%


84% 81% 67% 55%

of Marketers

judge

Influencer

Marketing to

be effective

of Brands

increased

content

output in past

2 years

of Marketers

will increase

Influence

Marketing

Budget over

the next year

of Marketers

believe they

get better

customers

from

Influencer

Marketing

In 2016 Facebook Influenced 62%

of consumers’ online and offline

purchases, up from 52% in 2015


Results from a survey of 272 marketing

managers surveyed online Q1 2017

Fastest-growing online customer-acquisition method

Influencer marketing

28%

Organic search

Email

Paid search

15%

13%

11%

Display advertising

Affiliate marketing

5%

3%

Others

15%


$7.65

The Average Earned Media Value

per $1 spent on Influencer Marketing

36

24

12

0

$0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

20+


Average Instagram #followers per

influencer across 4 leading platforms

Modeling 113.250

Fitness 105.300

Pets 93.807

Beauty 67.029

Fashion/Design 49.135

Food 47.809

Photography 43.051

Travel 30.619

Lifestyle 22.159

Music 21.122


A look at Instagram

95 million photos and

videos per day

Instagram users “like”

4.2 billion posts per day


Instagram Estimated Influencer Marketing Growth (YOY)

$2B

$1.7B

$1.5B

Market Size

$1B

$0.5B

$700M

$1.2B

$0

2016 2017 2018


Brand Sponsored Influencer

Number Of Brands Sponsored Influencer Posts

30M

20M

10M

0

Post Growth (Estimated)

#ad #sponsored #spon

3.6M

6.8M

12.9M

24.2M

2015 2016 2017 2018


Instagram User Growth

700M

700M

600M

600M

Monthly Active Users

450M

300M

150M

100M

150M

200M

300M

400M

500M

Feb’13 Sep’13 Mar’14 Dec’14 Sep’15 Jun’16 Des’16 Apr’17


Average Engagement Rate

on Instagram and Twitter in 2017

We analysed 100.000+ influencer profiles

across leading Influencer Marketing Platforms

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