QHA Review July 2017

INSIGHTS
and implementing in-depth and creative marketing
strategies to ensure that we continue to progress.”
Since opening its doors five and a half years ago, the
hotel has seen exceptional growth in each part of the
business and Bill attributes that to a very strategic
approach to marketing and promotional activity.
“Cross-marketing our special events via visual display,
social media, local newspaper advertising, media
releases, event listings and intentional word of mouth
have ensured each event has been a huge success.”
Bill says almost philosophically that “the marketing
must go beyond the physical” – meaning that key
marketing messages are delivered by staff who are
passionate and genuinely enjoy engaging with
patrons about advertised events and entertainers.
“We ensure that our staff are always well briefed on
upcoming live music acts, shows and DJs. They share
my passion, which I love to see.”
But no marketing effort would be complete these
days without social media. Mon Komo Hotel recently
made its social media more targeted with a separate
Facebook page for its Seabrae nightclub, extending
the venue’s social media reach beyond its established
Facebook, Twitter and Instagram accounts.
“Social media in particular has been a key contributor
in driving public awareness for upcoming events,
specials and promotions. This area of communication
is progressing and our team love keeping their fingers
on the pulse of social media evolution,” Bill says.
The global rise of Instagram has enabled Mon Komo
Hotel to spread its digital reach that Bill says has
resulted from a strong push of images, relatable posts
and key hashtags. Meanwhile Pinterest has been used
to assist in capturing the Mon Komo Hotel’s growing
popularity as a wedding venue – helped along by a
refresh of all online and print advertising, dedicated
wedding “open days” and the Mon Komo Hotel’s
presence at wedding expos.
Mon Komo Hotel also still utilises the more
conventional means of communication provided via
its websites. “We recently launched our dedicated
corporate functions website which speaks the
corporate written and visual language of this target
market and also provides relevant testimonials which
do help us convert enquiry to confirmed business.”
Through various means of marketing and promotional
strategies aimed at a variety of target markets
– in combination with quality offerings, a thriving
atmosphere and engaging staff - Mon Komo Hotel
has maximised revenue opportunities to become
a popular destination for dining, entertainment and
functions for visitors from near and far.
AT A GLANCE
• Mon Komo Hotel has won QHA Awards for
Excellence for Best New Hotel (2012), Food &
Beverage Employee of the Year (2014) and Best
Marketed Hotel (2013, 2014 and 2016).
• The venue also won the AHA Employee Excellence
in Service Award (2014).
• Promotional activity is varied and includes a variety
of media including billboards on major motorways,
a 3 x 10-metre wrap on the Redcliffe bus and
advertising through Nova 106.9FM.
• Mon Komo Hotel is always looking for new
and innovative ways to remain a leader in the
hotel industry.
QHA REVIEW | 35