ANNIVERSAY ISSUE 0717 ver2A
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ANNIVERSARY<br />
THE OBIIS<br />
HEMMINGWAY & COOPER<br />
FIGUEIREDO • LAWS...
PAUL C.WESTPHALEN<br />
PUBLISHER<br />
MARGARET JANE DALEY<br />
ASSOCIATE PUBLISHER<br />
SYLVIA SYLVER<br />
EXECUTIVE EDITOR<br />
SPECIAL PROJECTS<br />
ANTHONY MORA<br />
DR. RICHARD R. REICHEL<br />
INDUSTRY ADVISORS<br />
CONTRIBUTING WRITERS<br />
BELINDA FOSTER<br />
PAUL JUNE<br />
JOHN MULHOLLAND<br />
STEVE THOMPSON<br />
JEFF WEISS<br />
WEBMASTER<br />
SUPPORTING<br />
CANCER<br />
RESEARCH<br />
IN ENTERTAINMENT MAGAZINE is published by In Communications. ©2017.<br />
All rights reserved no portion of this publication may be reproductred in part in<br />
print or electronically without expressed written consent from the Publisher<br />
IN ENTERTAINMENT MAGAZINE<br />
inmag.com<br />
(323) 874-5726<br />
inmag@sbcglobal.net<br />
4
KUDOS!<br />
As we continue CELEBRATION: 25, our next issue<br />
will bring more interviews with the people who are<br />
heading towards success in entertainment.<br />
We’re planning a re-union of those great<br />
professionals who have been featured on the covers<br />
of our past issues. That should be fun to discover<br />
what they have done over the years with their<br />
careers.<br />
And, watch for updates on the MADE IN THE USA<br />
FILM FESTIVAL. It will be an event like no other!!!<br />
So... stay in touch!<br />
GOODTIME<br />
RECEIVED A<br />
STANDING OVATION<br />
WHEN IT<br />
PREMIERED<br />
AT CANNES.<br />
OPENING IN THEATRES SOON<br />
IN ENTERTAINMENT MAGAZINE 5
Visit<br />
inmag.com<br />
• ART • BOOKS • THEATRE •<br />
• MONEY & BUSINESS • STYLE & FASHION •<br />
and MORE...<br />
inmag.com
NEXT <strong>ISSUE</strong>: FALL & RED CARPET FASHIONS<br />
IMAGE COURTESY OF HOLT/MIAMI
ACTORS WORKSHOP<br />
Why Theatrically Trained Actors<br />
Stumble When They Audition<br />
For Film Roles<br />
Twenty-two year old Darla Dimmore is taking an acting<br />
class at Elephant Butte Dam College, along with other<br />
courses. Her main goal in life is to be an outstanding professional<br />
film actor. Professor Nedmond Zamp, her<br />
instructor and theater director at the college, has his class<br />
working on a play entitled Circumbendibus. It is a story<br />
about fratricide because of love. Darla learns that even<br />
using high-tech concealed microphones, the cast must<br />
speak louder than normal for the benefit of the audience.<br />
The dialogue in the script is rarely altered.The actors are<br />
strictly limited to the perimeters of the stage area. Each<br />
cast member must follow rigid placement markings to prevent<br />
one actor from interfering or blocking another’s performance.<br />
Exaggerated movements are necessary to assist<br />
the audience in clearly understanding what is happening in<br />
each scene. In most cases, character adjustments or dialogue<br />
changes cannot be made.There are no camera<br />
angles, just the stage front, and certainly no close-ups.<br />
Stage mobility is limited and strictly controlled.The lighting<br />
is normally fixed.The props, scenery, and backdrops are<br />
usually exaggerated, not realistic, and have limited flexibility.<br />
In addition to all this, a theater director and his goals<br />
and motives are, for the most part, very different from<br />
those of a film director. Darla clearly realizes now that<br />
though theater acting may be a well-respected form of<br />
acting and a distant relative of film acting, it is definitely not<br />
film acting. Darla is perplexed and now must search elsewhere<br />
if she is to succeed in the world of film acting.<br />
(Page 20, of Everybody is An Actor)<br />
Today there are several methods being used to train<br />
individuals to become future or better actors.<br />
Unfortunately they were designed primarily for theater<br />
acting and are actually quite old.That is why many who<br />
want to become good or possibly great film actors fail at<br />
auditions or never become successful at this unique craft.<br />
Darla Dimmore is just one example of thousands who<br />
are searching for a better way to learn.That way is the<br />
Psychophantic System of film acting! This system is<br />
based on psychological principles.There is nothing else<br />
like it in the whole world! In my workshops and in my<br />
book, Everybody is an Actor, one who wants to<br />
truly be a skillful film artist, learns how to win an audition.<br />
•What is being revealed about the character?<br />
•How do you feel about him or her?<br />
•How will you deal with the part and seal the role<br />
and make it real!<br />
10<br />
I clearly instruct how to give the portrayal genuine<br />
appeal and zeal. It is also important to know after a<br />
performance how to heal yourself. It is imperative that a<br />
professional film actor know the jargon used in this industry<br />
and be able to radiate positive energy when working<br />
with all who are involved in a TV or motion picture production.This<br />
is what I offer to all my students and seasoned<br />
film actors who want to reach a higher level of success. In<br />
addition to all this, I present and explain many other extraordinary<br />
ways to be truly outstanding as a film actor. Methods<br />
and theater thespians cannot make this offer or guarantee.<br />
In future articles I will explain how to overcome stage<br />
fright and each one of my psychophantic sensors.<br />
ABOUT DR. RICHARD R. REICHEL<br />
Dr. Reichel has a long and varied experience in the<br />
film and TV industries, from actor and director to<br />
casting and cameraman. He holds multiple degrees,<br />
including one in film production and a doctorate in<br />
counseling psychology. Reichel, the author of<br />
“Everybody is an Actor”, was the first to produce a TV<br />
program about Asian cultures in America, and the<br />
first to present a TV show about all aspects of<br />
organic living. He is credited with persuading film star<br />
Jackie Chan to come to the U.S. to make movies.<br />
He created an innovative and comprehensive acting<br />
system that immerses participants in the culture of<br />
film production while helping them actually become<br />
the character with impressive time efficiency. His<br />
system is also excellent for those who would like<br />
to have superior confidence and be more dynamic<br />
and assertive at work, social situations, school, or<br />
even at home.<br />
Dr. is the lone crusader for the restoration of the<br />
United States film and television industry and a positive<br />
form of training film actors! He has been a guest on<br />
countless talk shows across the nation. Find him on<br />
Facebook,Youtube, and other internet links.You can<br />
contact him through E-Mail at:<br />
everybodyisanactor@gmail.com<br />
hollywoodeastinternational@gmail.com<br />
rescuetheusafilmtvbiz@gmail.com
ON THE COVER<br />
Cooper<br />
and<br />
Hemingway<br />
Through The Eyes of<br />
John Mulholland<br />
IN ENTERTAINMENT MAGAZINE 11
Filmmaker John Mulholland’s documentary, “Cooper &<br />
Hemingway: The True Gen,” focuses not simply on one<br />
fascinating subject, but two: Gary Cooper and Ernest<br />
Hemingway. This film explores the differences and<br />
surprising similarities between these two cultural giants.<br />
12
Mulholland’s first break was in the<br />
1980s, at the Arts network (A&E).<br />
Mulholland was brought in to<br />
write and direct documentaries by visionary<br />
Curtis Davis, who headed the network. “It<br />
was the beginning of cable television,”<br />
Mulholland explains. “There were no set<br />
running times, and whether our pieces were<br />
27 or 38 minutes, we were allowed whatever<br />
it took to tell the story.” His documentary<br />
subjects varied from Van Gogh, to Charles<br />
Dickens, to Macbeth, to many more subjects<br />
he loved. Cooper and Hemingway’s friendship<br />
is such a subject.<br />
“When I was a teenager, my father introduced<br />
me to Hemingway, and I was immediately<br />
taken by his simple, no artifice style,”<br />
Mulholland reminisces. “I also really liked<br />
Gary Cooper— he truly became his characters.”<br />
Part of why he chose to make this documentary<br />
was because of the way these two<br />
men were opposites, yet mirrors, of one<br />
another. Hemingway’s public image was that<br />
of an academic, war lover, misogynist, and<br />
alcoholic. In contrast, Cooper was thought of<br />
as dim, a cowboy type who was an overall<br />
nice person. Mulholland began wondering<br />
how two such apparent opposites could have<br />
become so close. The research he began on<br />
this ultimately turned into “Cooper &<br />
Hemingway: The True Gen.”<br />
>>><br />
IN ENTERTAINMENT MAGAZINE 13
M<br />
ulholland was fascinated to<br />
learn that both men were<br />
highly influential to the<br />
nation as a whole—not just<br />
as icons, but specifically as<br />
males. “For better and worse, both Cooper<br />
and Hemingway are responsible for defining<br />
what American masculinity meant in the first<br />
half of the twentieth century,” Mulholland<br />
elaborates. Both men put forth an image of<br />
being strong, silent, and ready to face danger,<br />
yet never vulnerable. Mulholland’s film<br />
shows how such cultural pressures were at<br />
points damaging to their careers, as well as to<br />
American men as a whole. Mulholland was<br />
also intrigued whenever he discovered things<br />
about these men that were unexpected.<br />
Some of Hemingway’s lesser-known works<br />
belied the image the world had of him. His<br />
stories “Cat in the Rain” and “A Canary for<br />
One” deal with marital dysfunction, while<br />
“Up in Michigan” focuses on date rape—and<br />
he did not approach these topics in way that<br />
would a misogynist. The supposedly unintelligent<br />
Cooper, in turn, had many artistic and<br />
intellectual friends, entirely outside of the<br />
realm of Hollywood. In different ways, both<br />
Hemingway and Cooper were forced to<br />
repress their more empathic, sensitive sides<br />
for the American public at large.<br />
There is so much that can fit into a two hour<br />
and fifteen-minute documentary. However,<br />
when the film is focused on two people and<br />
the relationship between them, it can be a<br />
struggle to balance all the information on<br />
both. “There was much I shot that ended up<br />
on the cutting room floor,” Mulholland notes.<br />
“For example, they were seemingly opposite<br />
politically—Cooper a Republican, and<br />
Hemingway a Democrat. However, they were<br />
closer aligned than people realized.” One of<br />
Mulholland’s favorite anecdotes is about how<br />
14
the iconic fashion designer Bill Blass not only<br />
knew Gary Cooper—he considered the actor<br />
to have been one of the most powerful fashion<br />
influences in the twentieth century. Upon<br />
further research, Mulholland was surprised to<br />
also learn that fashion also mattered to<br />
Hemingway. Although Hemingway lived in<br />
Cuba for the last twenty years of his life, he<br />
still had shorts crafted from the finest stores<br />
in New York. While some of these details<br />
were cut from the 2013 final film, fortunately,<br />
the upcoming Blu-ray holds them all.<br />
W<br />
hen<br />
asked how he felt as a director<br />
working on this film, Mulholland’s<br />
response is emphatic: “Anybody<br />
who makes documentaries and tells you that<br />
they’re a director is full of themselves.” He<br />
expounds, “Making a documentary entire<br />
relies upon the people you got on camera.”<br />
Fortunately for Mulholland, he got many<br />
great people to appear. He wanted Joan<br />
Didion to be part of the documentary, and<br />
while she was unavailable, she was happy to<br />
be quoted in it. Charlton Heston was instrumental,<br />
showing Mulholland first editions of<br />
Hemingway in dozens of languages, and<br />
being interviewed on camera. Sam Waterson,<br />
of “Law & Order” fame, narrates the film.<br />
Actor Chris Pratt has seen the documentary<br />
and loved it, for Gary Cooper is whom he<br />
studies when he is about to take on a role.<br />
Finally, Mulholland is also thrilled to have<br />
worked with premiere documentarian Craig<br />
Gilbert, who was integral to the production of<br />
the documentary. “He helped me pick out<br />
where I wasn’t being objective,” Mulholland<br />
smiles. “He made sure I didn’t make a film<br />
that forced the viewer to see things in a certain<br />
way.”<br />
Mulholland is excited for the Blu-ray<br />
release of “Cooper & Hemingway: The True<br />
Gen,” particularly since it holds so many<br />
extra features. He is also mid-way through<br />
production on his next film, which focuses on<br />
the American writer Elmore Leonard (who,<br />
incidentally, was mentored by Ernest<br />
Hemingway). Mulholland is particularly<br />
excited to do a film about Leonard, >>><br />
IN ENTERTAINMENT MAGAZINE 15
given that he is one of the most influential<br />
writers in America over the last fifty years.<br />
Despite being a Caucasian man, Leonard is<br />
also notable for being a writer who is respected<br />
as a strong writer of women characters, as<br />
well as people of color. Mulholland is currently<br />
looking for the film’s narrator, and the<br />
16<br />
goal is to have the documentary finished by<br />
early September. – Donna Letterese<br />
For more information on<br />
Cooper & Hemingway: The True Gen<br />
Visit www.cooperhemingway.com
TATYANA<br />
FIGUEIREDO<br />
Some Roads to Hollywood<br />
Are Longer Than Others<br />
L<br />
ike youngsters everywhere (even in Brazil), Tatyana would spend<br />
hours upon hours watching television. And, at a young age, she<br />
knew she wanted to become an actress. When she was old<br />
enough, she enrolled in a college where she could study acting.<br />
After that, she spent the next three years in an acting school which<br />
offered more specialized classes for actors who wished to pursue<br />
careers in film and television. To gain more practical experience,<br />
Tatyana volunteered her time in a theatre group with roles in plays<br />
and other productions such as short films. Her earlier rigors were<br />
rewarded when the theatre company hired her to teach acting to its<br />
other members.<br />
Her skills did not go unnoticed. She became one of over 150<br />
applicants to become part of Margie Haber’s acting program – in<br />
Hollywood. Margie did have one basic required facet and that<br />
was... her students had to speak English! So, in less than four<br />
months of arduous learning, Tatyana learned a new language.<br />
Tatyana made the life-changing decision and moved to Los<br />
Angeles and started all over. She became one of Heber’s top students.<br />
Her new life and career magically changed as she attained<br />
several roles in short films, doing modeling as well as several television<br />
commercials. And, to sharpen her craft, she became part of<br />
the Sherman Oaks based Whitefire Theatre, one of L.A.’s premier<br />
ensemble theatre companies which regularly offers its acting members<br />
the opportunity to perform live on stage.<br />
All of Tatyana’s perseverance, hard work and dedication to her<br />
acting career finally paid off when was cast in the Warner Bros. film,<br />
Suicide Squad. She recalls the experience of her first major role and<br />
looks back on the road she has traveled to date.<br />
READ MORE >><br />
18
...TATYANA FIGUEIREDO<br />
How did you actually get the part in Suicide Squad?<br />
I did the audition and it was crazy because it came down to me<br />
and one other girl, and the role was a Russian girl named Tatiana.<br />
So it was a bit funny and kind of like destiny. I think my name<br />
helped me get the role a bit!<br />
What was it like working on the set of Suicide Squad?<br />
My experience on set was the best ever. Everyone treated me<br />
very well. I had my own wardrobe room and someone was constantly<br />
checking up on me, asking if I needed anything. Things<br />
like that are rare when you are a lesser known actor!<br />
Once I was scheduled to be on set, director David Ayer came to<br />
me to say thank you for me being there. What a pleasure meeting<br />
him! I want to say THANK YOU to him for giving me this awesome<br />
opportunity to be a part of this amazing production.<br />
When it was time to shoot my scene a very funny situation took<br />
place. I never received so much attention and care at the same<br />
time. I was waiting for the crew to set up the cameras and one<br />
guy, who was in charge of taking care of me, asked me if I wanted<br />
some water and I said yes. He left right away to get it for me.<br />
Next the stunt man of Adam Beach (Slipknot in the film), the actor<br />
who I interact with, asked me if I wanted water and I said that<br />
someone was already getting some for me, but he left to go get<br />
some for me as well. Then, another man who was an assistant<br />
camera man came and brought me a couple bottles of water.<br />
Seconds later one by one everyone was coming to me and giving<br />
me bottles of water! haha It was so funny because I had so many<br />
bottles of water on set that I had to hide them in different places<br />
on the set so they did not not show on camera! And because my<br />
scene takes place in my bathroom, the assistant camera man<br />
and I were playing around saying that we could fill up the bathtub<br />
just with the water everyone had brought me! I definitely wasn’t<br />
thirsty anymore!<br />
The shooting of the scene went very smoothly, Adam Beach<br />
(Slipknot) was very nice and friendly and so was his stunt man. I<br />
felt so comfortable on set that I completely forgot that I was in a<br />
really huge production with such amazing well-known actors. I<br />
had a blessed time that day. I will never forget that moment and<br />
how well I was treated. Every single person involved in that movie<br />
got my attention, my respect and my admiration. I would love to<br />
say thanks to everyone involved with Suicide Squad for such an<br />
amazing experience!<br />
Which actors, actresses, and films or TV shows influenced<br />
you when you were young?<br />
I did the audition and it was crazy because it came down to me<br />
and one other girl, and the role was a Russian girl named Tatiana.<br />
So it was a bit funny and kind of like destiny. I think my name<br />
helped me get the role a bit!<br />
Since I was young I have had an admiration for Meryl Streep in<br />
any movie she’s been in, she’s my favorite! Johnny Depp, especially<br />
in Edward Scissorhands, Leonardo DiCaprio in Titanic and<br />
Shakespeare in Love, and other movies such as the entire Harry<br />
Potter series, the books had a major impact on MORE >><br />
IN ENTERTAINMENT MAGAZINE 19
...TATYANA<br />
FIGUEIREDO<br />
me! Hook, The Princess Diaries, Matilda, and so many more<br />
movies. And the TV show Friends helped me learn English as<br />
quickly as possible!<br />
All these movies, tv shows and actors inspired me to pursue my<br />
dreams and fight for them. When I decided to become an actress<br />
I didn’t think twice. I made the decision and I took with me all the<br />
positive energy. People who were telling me that I was crazy or<br />
this career is very hard and would be almost impossible, didn’t<br />
bother me, actually, they helped me to fight more and to not give<br />
up. I decided to come to America to become what I want to be: An<br />
inspirational, successful and recognizable actress.<br />
What kind of roles do you feel are best for you?<br />
The roles I think are best for me are in the drama genre, I love<br />
characters that get wild or crazy. Not really mentally crazy, but<br />
they experience very crazy scenarios.<br />
Who else in Hollywood would you like to work with?<br />
I would love to work with all of my idols! Meryl Streep, Johnny<br />
Depp, Leonardo DiCaprio, as well as amazing directors like Tim<br />
Burton.<br />
What’s next for you?<br />
Guitars and Guns, directed by Robin Mountjoy, starring Jake<br />
Busey.<br />
Tatyana Figueiredo on IMDb<br />
Tatyana Figueiredo Personal Website<br />
Suicide Squad in IMDb<br />
20
FILMMAKERS & FILM LOVERS<br />
WE’RE CELEBRATING OUR<br />
25TH ANNIVERSARY!<br />
THAT’S BIG.<br />
BUT... THIS IS REALLY<br />
BIG!<br />
FALL 2017<br />
WATCH FOR DETAILS<br />
22
• FILMMAKERS •<br />
REQUEST SUBMISSION DETAILS<br />
info@inmag.com/filmfest<br />
• SPONSORSHIPS •<br />
info@inmag.com/sponsor<br />
• PATRON OPPORTUNTIES •<br />
info@inmag.com/patron<br />
IN ENTERTAINMENT MAGAZINE 23
VIKTORIA<br />
KHARCHENKO<br />
A FLIGHT TO REMEMBER<br />
24
PROFILE<br />
Sometimes, Saying a Prayer<br />
Can Make An Acting Career Soar<br />
Victoria was born in the<br />
Russian city of Rostov-on-<br />
Don and was the younger<br />
of two girls. Early in her<br />
childhood she begged her<br />
parents to buy her a piano<br />
and when that dream came<br />
true, she enrolled in the<br />
local music school. Music<br />
became her first big<br />
passion in life. Later, her<br />
mom moved to a new<br />
home in Moscow. As she<br />
was growing up, she began<br />
to get modeling and acting<br />
work. After high school,<br />
she was enrolled at<br />
Moscow University where<br />
she studied journalism and<br />
broadcasting. During her work on the Russian TV<br />
station, she flew to Los Angeles and totally fell in love<br />
with California. She later relocated there to pursue a<br />
career in the performing arts.<br />
Viktoria recalls, “Most of my acting jobs were in<br />
commercials for Bank of America, Samsung and<br />
Microsoft. When I received a call to have a part in the<br />
feature film, Sully, starring Tom Hanks and directed by<br />
Hollywood legend, Clint Eastwood, I couldn’t wait to<br />
be on the set. I was cast as<br />
one of the passengers on the<br />
fateful flight. It was not a<br />
speaking part.<br />
One day, Director Clint<br />
Eastwood approached me and<br />
asked if I could speak Russian.<br />
“Yes,” I said. And, before I<br />
could even blink, they added a<br />
special scene where I was<br />
filmed reciting a Russian<br />
prayer in my native language.<br />
It was probably one of<br />
the most difficult roles I’ve<br />
ever done in my whole acting<br />
life. We were in cold water<br />
inside of the plane most of<br />
the time. But, the excitement<br />
from working with such a legend<br />
and the story of that flight itself was definitely<br />
worth it. The atmosphere on the set was amazing as<br />
everyone was great!<br />
She went on to say, “This opportunity was made<br />
easier for me because of the kindness and professional<br />
manor of the film’s First Assistant Director, David<br />
Bernstein, who worked on my scene.<br />
It would be great to work with this amazing crew<br />
again someday.<br />
IN ENTERTAINMENT MAGAZINE 25
26
AIRIK<br />
ACE<br />
YOUNG<br />
ACTION<br />
HERO<br />
Airik Ace is a nine-year-old<br />
bilingual prodigy and<br />
Hollywood actor who lives in<br />
Beverly Hills. Though mostly<br />
self-taught, he is a multi-talented<br />
youngster who aspires<br />
to be like his favorite actor,<br />
Paul Newman.<br />
He excels in school obtaining<br />
high grades and loves<br />
sports. Airik has earned his<br />
blue belt in Tae Kwon Do.<br />
He is learning to play golf and<br />
is being taught by a former<br />
PGA tour professional. He<br />
enjoys playing in his yard and<br />
swimming in the family pool.<br />
Airik is also learning to play<br />
the piano and enjoys singing<br />
songs that he has composed.<br />
But, he dreams of a future<br />
directorial debut with the<br />
inspiration and loving<br />
guidance from... ><br />
IN ENTERTAINMENT MAGAZINE 27
Arik’s mom,<br />
is a gorgeous, vivacious Russianborn<br />
woman who performed as a<br />
Prima Ballerina for many years with<br />
the very famous ballet company<br />
Voljanka and Moiseevkii troop.<br />
She found her strength in theater in<br />
Vienna where she really felt she<br />
belonged and developed a strong<br />
love for the stage. She starred in<br />
theater and, as her talent grew, felt a<br />
calling to become an actor which<br />
eventually led her to Los Angeles to<br />
pursue her career. She recalled of an<br />
amazing time with Steven Spielberg<br />
who let her sit next to him while<br />
directing a scene where she got to<br />
experience first hand a view through<br />
the director’s eyes.<br />
Irina now lives in the hills overlooking<br />
Beverly Hills with her young son<br />
Airik Ace. Her tidy home is filled with<br />
treasures and art from around the<br />
world. Above, she is pictured with an<br />
incredible portait of herself.<br />
Irina is an actress and producer,<br />
known for Nowhereland, The White<br />
Horse Is Dead (2005) and<br />
DayDreams of Rudolph Valentino<br />
(2007). She also had a role in the<br />
Versace film, Silent Screams.<br />
She is an incredible devoted<br />
mother and would like to help her son<br />
become a force in the entertainment<br />
industry.<br />
What will she be doing next?<br />
Irina Stemer<br />
28
TECHNOLOGY<br />
Social Media<br />
It’s Time to Get Out There<br />
and Engage<br />
Here’s How...<br />
Social Media . . . that’s just for hormonally-charged teens,<br />
political pundit wannabes and doting grandparents trying to keep<br />
up with where their geographically-dispersed families... right?<br />
While the above may be true for some, the<br />
reality is that Social Media has thrust itself<br />
into the marketing and communications landscape—an<br />
essential tool for businesses and individuals<br />
of all types to engage their customers and potential<br />
customers in conversations about their brands<br />
and/or themselves.<br />
Do it right and rather than you reaching out to your<br />
target customers, they come to you for the indispensable<br />
content and sense of brand community that<br />
only you can provide.<br />
The key, of course, is doing it right. Read on for how.<br />
SIZE MATTERS<br />
First, whether you’re selling a widget, an album, or<br />
promoting a new film, size does matter. Of course,<br />
you want a quality audience that’s genuinely interested<br />
in your brand and what you have to say, and<br />
interested in sharing news about your brand with<br />
others, but you also want numbers—BIG numbers.<br />
Case in point, telling 10 of the most interested and<br />
loyal fans all about your products and services just<br />
won’t create the kind of<br />
buzz telling a self-selected<br />
target audience of a hundred,<br />
a thousand, ten<br />
thousand, or even more<br />
“fans” will.Twenty years<br />
ago, advertisers and marketers<br />
could only dream<br />
of such a thing. Now, with<br />
social media it’s reality . ..<br />
and commonplace.<br />
ROOM TO GROW . . . BUT<br />
IT TAKES COMMITMENT<br />
So now you’re either thinking,“I’ve already got those<br />
numbers,” or you’re shaking in your boots wondering,“I’ve<br />
got 100 followers, how am I ever going to<br />
get numbers like that?” Regardless of the current<br />
size of your Social Media followings, you have room<br />
to grow—and audience growth is achievable, so long<br />
as you are committed, patient, and in it for the longrun.<br />
Success through Social Media is not a one-anddone<br />
proposition.<br />
I’ve said it before and I’ll say it again: content.<br />
Content. CONTENT! Without providing valuable<br />
content that your followers can’t find elsewhere,<br />
you’re just treading water.Articles, blogs, infographics,<br />
videos, white papers, etc., are all examples of the<br />
kind of content you should be generating and posting<br />
to social media.<br />
Participate/post/tweet often. If you post articles<br />
or comment on Social Media only once or twice a<br />
month, you’re unlikely to create buzz around your<br />
brand.Those who follow you want reassurances that<br />
you’ll be a frequent contributor, otherwise they’ll just<br />
go elsewhere.To you, daily<br />
updates might feel like<br />
overkill, but remember<br />
only YOU read 100% of<br />
what you share.Your audience<br />
will not see everything<br />
you post, so frequency<br />
is important, just<br />
like it’s important when<br />
running radio or print or<br />
TV advertising.<br />
more>><br />
IN ENTERTAINMENT MAGAZINE 29
...from page 29<br />
Don’t wait until the last minute to sow your<br />
social media seeds. Building genuine followings on<br />
social media takes time. Unless your Justin Bieber,<br />
you’re probably not going to get 10,000 new followers<br />
overnight. So if you’ve got an event, a premier, or<br />
a record debut coming up 6-, 9-, or even 12-months<br />
out, start talking about it now on social media to<br />
build interest and demand.Think about new film<br />
trailers, many of which debut up to a year ahead of a<br />
movie’s release date to generate excitement. Build<br />
hype (awareness) and community (followers) sooner<br />
rather than later, leading to greater frequency as you<br />
get closer to the event. Keep it simple at first, posting<br />
maybe three times a week, ramping up to 1 or 2<br />
times a day as your big event/sale/or premier<br />
approaches.<br />
Realize that the days of organic social media<br />
growth are over as Facebook,Twitter, and others<br />
repress your reach if you are not advertising<br />
on their respective platform. Not fair, you<br />
say? It’s business—it doesn’t have to be.To maximize<br />
your social media reach, you need to be viewed as<br />
an advertiser, and that means paid placements in<br />
addition to organic posts and shares.<br />
follow<br />
us...<br />
Don’t go it alone—follow “influencers” in your<br />
field or industry. Influencers are people you know<br />
that members of your target audience are likely following.<br />
Comment on their posts, and use hash tags<br />
(#) so your content can be found easily, and use<br />
@mentions so influencers know when you mention<br />
them. Doing so will expose you and your brand to<br />
an ever-widening audience. Impress influencers, say<br />
or share something of value, and they’ll start to follow<br />
you and share your content.<br />
Count your website in your social media/marketing<br />
mix. Building a strong community through<br />
social is one thing, but you need to seal the deal.<br />
Don’t forget your website! Make sure the user experience<br />
there aligns with your social presence and<br />
that it leads to more sales, conversions, or whatever<br />
it is you are trying to accomplish by hyping your<br />
brand. Just how well does your website engage visitors?<br />
Do you have measurable performance goals<br />
and objectives? If your website engagement does not<br />
mesh with your social media activity, dig deeper.<br />
Conduct surveys, examine trends, find out what you<br />
need to do to turn growing interest in your brand<br />
into paying customers in your sales pipeline.<br />
Today’s consumers are savvy.They want valuable content<br />
from the brands they buy from—content they<br />
can embrace in their everyday lives at home, at<br />
work, and at play.They want to become part of the<br />
conversation, part of a community that is attracted<br />
and loyal to your offerings.As brand devotees, they<br />
talk about your brand, tell others, and share your<br />
content, helping to spread the word.<br />
Now get out there and engage!<br />
— Paul June, King of the Jungle… out there.<br />
www.barrelomonkeyz.com<br />
30
Chris Ortega (r) and David Montano<br />
The<br />
ObiiS<br />
Have Come to Life<br />
Chris Ortega, a self-published author, has created<br />
a story series about tiny aliens to promote<br />
reading and help eliminate illiteracy worldwide.<br />
He provides children and all book lovers with<br />
fun and innovative children’s stories through his animated<br />
book series. His first book My Unique Friends<br />
The Obiiis Obiis:The Beginning as his first inspiration<br />
for UFO lovers with appeal to somewhere beyond<br />
this universe.<br />
continued next page<br />
IN ENTERTAINMENT MAGAZINE 31
... The ObiiS<br />
This book tells a story of tiny aliens who go by the<br />
name Obiis. These special aliens have unique creative<br />
aliens, which make them distinctive from all the<br />
rest and, most importantly, are known for their<br />
friendliness. His second book Obiis:The Friendship is<br />
about the astronauts return back to Earth where no<br />
one believes them about meeting tiny aliens. So, they<br />
have to return back to the planet Orii to learn more<br />
about the Obiis and bring them as proof of their<br />
existence. These cute, aliens explore interplanetary<br />
relationships, taking young children on a journey<br />
through stories of teamwork, friendship and enjoyment<br />
–– all set in a friendly planet of excitement,<br />
happiness and laughter which is home sweet home.<br />
The Obiis are a new brand that appeals to parents<br />
and grandparents for the values they represent and<br />
captivate kids. The characters become mentors that<br />
children will grow to admire. With a new playful collection<br />
of handmade plush alien characters, Obii, the<br />
Leader and Obii, the Girl Xtreme are made of soft<br />
cotton fabric that will complement the book. These<br />
plush toys will produce a fun creative animated<br />
enjoyment for children who enjoy and love reading.<br />
Chris has instilled core value to the making of these<br />
fun and unique products where their social vision is<br />
“Reading is Giving.” With the purchased of a book,<br />
Obiis donate as book to child in need. Obiis’ motto<br />
is to give back to society and, at the same time,<br />
share the love of reading to impoverished communities<br />
around the world thereby opening the eyes and<br />
dreams of those that matter and need it most…the<br />
children!<br />
Chris hopes that one day his books and his<br />
adorable little alien characters will come to life in a<br />
very special animated feature film or television<br />
series.<br />
For more information visit: www.obiis.com<br />
ttps://www.youtube.com/watch?v=GXlDImsM8Oo&sns=em<br />
32
IN ENTERTAINMENT MAGAZINE 33
The Smart Travel Companion for You<br />
Every professional travels . . . whether it's an overnight or extended<br />
business trip, a brief daily commute from home to the office, or to<br />
see a client. Regardless of distance travelled or the time you expect<br />
to be away, you need your laptop, business cards, hard-copy files,<br />
notepads, and pens, and various accessories. Like the old American<br />
Express ads of the 1970s and 1980s, you don't want to leave home (or<br />
the office) without it!<br />
For overnight trips, you'll of course want to include some personal<br />
items you can carry onto the plane with you safely and conveniently.<br />
Not too long ago, an email from a San Diego publicist showed up in my<br />
inbox promoting a newly-designed carrying case-one with wheels. As I<br />
look at the sleek design and functional features, I wondered, could this be<br />
the answer that my colleagues and I, as well as other business types,<br />
have been seeking? A perfect blend of form and function?<br />
We requested a sample of the case, and within a couple of days FedEX<br />
showed up with the product: the Professional Rolling Laptop Case from<br />
Anaheim-based Mobile Edge.<br />
We asked our staff and business contacts what sort of traveling cases<br />
they like best. Most said they aren't happy with anything they use to carry<br />
today's necessary items for Professionals-not even backpacks so highlyprized<br />
by Millennials and younger members of the work force.<br />
For two days (as well as a weekend if they planned an out-of-town trip),<br />
we asked members of our staff plus a couple of free-lance writers to use<br />
the case. Each was asked to comment on ease of use, practicality, looks,<br />
and functionality.<br />
There was NOT one negative comment about the case from any of<br />
them. In fact, each wanted to keep their case in exchange for a review! As<br />
Publisher, I will put a review together. In the meantime, here's a Q & A<br />
about the case with the President/CEO of Mobile Edge, G. David<br />
Cartwright:<br />
34
INNOVATIVE SOLUTIONS<br />
What kinds of devices fit into the Professional<br />
Rolling LaptopcCase?<br />
The Professional Roller Laptop case features an<br />
adjustable compartment to fit tablets, notebooks, and<br />
laptops with screens of 13 to 17 inches. The backpack,<br />
holds laptops with screens of 13 to 16 inches.<br />
How big is the laptop case?<br />
At 18” x 14” x 10” the Professional Roller fits under<br />
most airplane seats or easily in overhead bins while<br />
providing ample storage to fit files, pens, phones,<br />
business cards, keys, cables, peripherals, and even a<br />
change of clothes and other personal items. The<br />
checkpoint friendly backpack measures 16” x 9” x 19”.<br />
What kinds of things can I transport with the<br />
Professional Rolling Laptop Case?<br />
The Professional Roller combo offers great versatility.<br />
You can use it to wheel your laptop, files, and<br />
accessories across busy streets, or combine it with<br />
Mobile Edge’s matching Professional Backpack<br />
(which fits securely atop the rolling case using a<br />
built-in trolley strap) and you can transport your<br />
entire mobile office and more through even the<br />
busiest airports.<br />
How durable is the case?<br />
Constructed of durable ballistic nylon, the<br />
Professional Roller is weather and impact resistant,<br />
ensuring that your expensive hardware, irreplaceable<br />
data, and personal items are well-protected, wellorganized,<br />
and easy to access when needed. And, it<br />
comes with a lifetime warranty.<br />
Is it easy to maneuver?<br />
With the Professional Roller, you can make your way<br />
through hectic airports, crowded parking garages, or<br />
busy streets with ease. Its five-stage telescoping handle<br />
and free-rolling in-line skate wheels add maneuverability<br />
and stability—and securing the matching<br />
backpack atop the rolling case is a snap using the<br />
built-in trolley strap.<br />
Is the Professional Roller just for business travelers?<br />
Practically anyone needing to transport and protect<br />
any electronic device and/or accessories can benefit<br />
from using the versatile Professional Roller and<br />
Backpack combo. In addition to laptops, tablets,<br />
notebooks, and smartphones, it can accommodate<br />
textbooks, notebooks, and even snacks and personal<br />
items. Pair it with the Professional Backpack, and it’s<br />
not difficult to imagine students using the<br />
Professional Roller “system” to organize and cart all<br />
of their computer and school-related materials around<br />
campus. Gamers can use the Professional Roller and<br />
backpack to transport their gaming consoles, VR/AR<br />
devices, and games worry-free.<br />
What prompted Mobile Edge to design and build<br />
the Professional Rolling Laptop Cases?<br />
These are products that our customers have been asking<br />
for. The Professional Roller and Backpack incorporate<br />
over fifteen years of end user input and feedback.<br />
The result is two cases that are more intuitive<br />
and user friendly than any other products on the market<br />
today.<br />
PUBLISHER’S NOTE: All the words from David Cartwright, our Staff and me or the photos of this<br />
innovative solution can aptly describe for you the usefulness and versatility of this product. So... we<br />
asked them to put together a video.<br />
View it now >><br />
Founded in 2002, Anaheim-based Mobile Edge provides durable and protective laptop cases, messenger<br />
bags, backpacks, and more for busy travelers, students, professionals, and gamers. We are<br />
known for our innovative and stylish designs, superior-quality, lifetime warranty and commitment to<br />
customer satisfaction.<br />
IN ENTERTAINMENT MAGAZINE 35
PERFORMING ARTIST PROFILE<br />
Laura Carruthers<br />
Grace Fury<br />
“My mission is to defend what it means to<br />
be a genuine artist. An innovator willing to<br />
question and stretch those boundaries, defy<br />
them at times, and ultimately bring them<br />
together in new form.” - Laura Carruthers<br />
aura Carruthers is a performer, choreographer,<br />
director, producer, and master visionary with that<br />
magic combination of creative rebelliousness to<br />
make her mark by changing up the dance world and<br />
challenging audiences. Not only is she breaking the<br />
rigid barriers of ballet and Scottish Highland dance by<br />
merging them into her own celebrated form, she has created<br />
a whole new hybrid genre of film and stage performance<br />
that combines the cutting edge artistry of performers, musicians,<br />
cinematographers, editors, special effects and stage<br />
designers. The result is a fully immersive, fantastical<br />
experience seen in a string of successful productions that<br />
have been captivating audiences and critics worldwide.<br />
Now after seven years in the making, Carruthers is about<br />
to unleash her most highly anticipated production yet. Set<br />
for release in January, 2017, Grace Fury is a feature length,<br />
dance infused media scape starring Carruthers as her autobiographical<br />
alter ego, Grace Fury, and an all-star cast of top<br />
dancers from major companies and Broadway productions.<br />
In a musical montage of Celtic, Contemporary and Classical<br />
dance, audiences will be taken on a journey of self-discovery<br />
through the eyes of a dancer that dares to challenge the<br />
paradigms but also faces difficult choices at every transitional<br />
juncture along the way.<br />
“Grace Fury is my ultimate expression of raw, rebellious<br />
and refined,” Carruthers reveals. “Through blessing and<br />
tragedy, mystery and humility, ambition and sacrifice,<br />
uniqueness and common bond, she not only prevails in her<br />
own mission to touch our culture, she delivers a socio-political<br />
message inspiring everyone to step out of the box and<br />
create their own way.”<br />
In addition to being an important story with a very human<br />
appeal, Grace Fury promises to keep audiences on edge of<br />
their seats with a masterful montage exploring different<br />
styles and genres of music, choreography and film. Shot<br />
with five Panasonic VariCams, the narrative story interweaves<br />
between finished stage performances, documentary<br />
style behind the scenes footage and clips from Carruthers’<br />
past projects to present an autobiographical journey of her<br />
20-year evolution as a performer and innovator.<br />
“The production jumps between different styles of music<br />
and dance in a playful, provocative manner that challenges<br />
traditional paradigms and through the performance, the<br />
playfulness is brought into order as the evolution of an artist<br />
takes shape,” she explains. “The choreography, music,<br />
themes, and footage, have been deconstructed,<br />
rearranged, and blended to portray Grace Fury’s unique<br />
artistic vision and her observations, thoughts and feelings as<br />
she is challenged to stay true to her authentic self in the arc<br />
of her journey.”<br />
continued next page...<br />
36
IN ENTERTAINMENT MAGAZINE 37
...Laura previous page<br />
ike Grace Fury and many other great innovators throughout<br />
time, Carruthers first mastered her many crafts<br />
before challenging the paradigms and pioneering her own<br />
artistic path. By the young age of four, she was already<br />
enrolled in ballet, tap, and tumbling classes and then at age<br />
seven, she switched her focus to the Highland Dance of her<br />
Scottish heritage. Carruthers’ natural talent quickly took her<br />
up through the tough ranks of the very technique oriented<br />
dance form and within ten years she had earned her elite<br />
status as a world-renowned performer and six-time national<br />
champion. By then Carruthers’ talent had also captured<br />
the attention of the ballet world and she accepted a company<br />
position with the esteemed Ballet Arizona. It was there<br />
that artistic director, Michael Uthoff, asked her to collaborate<br />
on choreography combining her Scottish Highland<br />
background with ballet for a solo performance. Not only<br />
was it a first of a kind fusion performance that wowed<br />
critics and audiences, it was Carruthers’ first taste of<br />
what creative freedom and artistic collaboration could<br />
ultimately achieve.<br />
Within a few years, she had hand-picked a like-minded<br />
38<br />
team of dancers, musicians, singers and production professionals<br />
from the worlds of ballet, Highland dancing, theater,<br />
and film, and together they embarked on a collaborative<br />
journey through multiple mediums of art. After a collection<br />
of successful smaller projects, Carruthers and her collaborators<br />
busted out on the scene with their official world premiere<br />
tour of “Fire and Grace.” The production sold-out<br />
major venues across the U.S. and catapulted Carruthers to<br />
fame with high critical acclaim.<br />
Needless to say, she is excited to see how audiences will<br />
respond to the upcoming January release of her most ambitious<br />
project yet.<br />
“My whole journey has been one of genuine experimentation.<br />
I seek to urge others, even fellow artists, to resist and<br />
to look beyond the usual channels of art and entertainment,<br />
of questionable metrics and credibility, and to support those<br />
both inside and outside of our familiar, established bubbles,”<br />
says Carruthers.<br />
– Jana Ritter<br />
For more about Laura Carruthers and the upcoming debut<br />
of Grace Fury, visit her website: www.lauracarruthers.com
MUSIC<br />
NICK ASLAM<br />
Clowns ‘n Guns<br />
End Of The Trail Records<br />
MISS KRISTEN<br />
Love Struck<br />
Big Fuss Records<br />
40
IMANY<br />
No Reason, No Rhyme<br />
Ultra Music<br />
IN ENTERTAINMENT MAGAZINE 41
SARA KAUSS PHOTOGRAPHY<br />
AYLA BROWN<br />
Take Your Name<br />
Ambiment Entertainment<br />
42
NOW<br />
HEAR<br />
BETTER WITH<br />
THIS!!!<br />
DON WILLIAMS<br />
Gentle Giants: The Songs of<br />
Don Williams<br />
Slate Creek Records<br />
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“I spend lots of time with our artists in<br />
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IN ENTERTAINMENT MAGAZINE 43
LITTLE BIRD<br />
Tiff Jimber<br />
Cormac Records<br />
www.tiffjimber.com<br />
44<br />
DR. F. JAMES CLARK<br />
PRESENTS<br />
NEXT GENERATION CHOIR<br />
Next Generation Choir<br />
Shalom Church<br />
www.nextgenerationchoir.com
www.bungalorecords.com
46
RONNIE<br />
LAWS<br />
I<br />
“When I was assembling the album ‘Solo’, I was<br />
thinking of a tribute to the patriarchs of jazz...”<br />
t’s been over three years since Ronnie<br />
Laws released any music projects.<br />
Recently, he performed his latest composition,<br />
Settle Down, at a electrically charge<br />
release party at the famed Catalina Bar &<br />
Grill in Holllywood.<br />
Our Belinda Foster sat down with the<br />
jazz great to chat about his new music<br />
release, Settle Down,written by Laws,is a<br />
new progressive single that Laws is proud<br />
to share with fans.When asked about the<br />
theme of Settle Down, Laws shared his own<br />
personal insight.<br />
Tell us about your childhood and where you<br />
grew up?<br />
I am a Houston native and I grew up surrounded by my<br />
family members who are gifted in music. I discovered the<br />
essence of inspiration being exposed to hearing them play<br />
and exploring music on my own as well.<br />
What sparked your interest in music? Did it begin<br />
in your childhood?<br />
As a child, I was always around music. My family is made<br />
up of both singers and musicians. In addition to listening<br />
to my family members play, I also explored the music of<br />
other musicians. I enjoyed listening to jazz, especially the<br />
music of Joe Sample, the Jazz Crusaders and Wilton<br />
Felder. John Coltrane and Cannonball Adderley inspired<br />
me a great deal, too.<br />
What do you enjoy most about performing?<br />
When I play in a studio or live at shows, it is a joy for me<br />
to share music with the people around me.As a musician,<br />
you can take moments to express your feelings and your<br />
thoughts in such a way that you’ll find moments that connect<br />
you to people who don’t know you but do understand<br />
you through your music.<br />
Tell us about your inspiration as a musician.<br />
Who are some of your favorite artists? How did<br />
you get into this?<br />
There are quite a few musicians that continue to inspire<br />
me. I am speaking of artists who had an impact on me as<br />
a youngster in Houston to even now.As a child, I was<br />
always excited to hear new styles of music… even a new<br />
song.As I continued to grow, I was impacted by sax guys<br />
from Texas like Arnette Cobb and David Fathead<br />
Newman.<br />
You have been work on an album entitled Solo. Is<br />
this a reflection long career in music?<br />
“When I was assembling the album ‘Solo’, I was thinking<br />
of a tribute to the patriarchs of jazz...” honoring Miles<br />
Davis, John Coltrane, Ella Fitzgerald and other greats. I like<br />
the fact that it has a spoken word as part of the song as<br />
well. It is a progressive move on my part. I think and look<br />
forward to sharing it with my fans. It will reach a lot of<br />
people in a positive way.”<br />
Tell us about how you chose the players for Settle Down.<br />
I basically incorporated guys I’ve worked with throughout<br />
the years. It was a great experience being with people<br />
you formerly worked with and who you have built solid<br />
relationships with over many, many years.<br />
Settle Down is distributed<br />
through Blue Tree<br />
Records/Bungalo<br />
Records/UMGD and is<br />
now available on iTunes,<br />
Amazon and other<br />
major digital outlets.<br />
IN ENTERTAINMENT MAGAZINE 47
DEORRO<br />
Good Evening<br />
Ultra Music<br />
JULIAN JASPER<br />
Wait Until Dawn<br />
Misra Records<br />
48
Though Nazneen Rahman has become widely<br />
known for her work in the sciences; being recognised<br />
by The BBC as a 'Game Changer', making<br />
the BBC Woman’s Hour 2014 Power List.<br />
Her new album is turning listeners into fans!<br />
Answer No Questions<br />
Mastermind Promotions<br />
www.nazneenrahman.com<br />
IN ENTERTAINMENT MAGAZINE 49
50
CAMERON JAY<br />
Cameron released ‘I Want You’ on the 4th April this<br />
year, the same day she was supporting Simon Cowell’s<br />
acclaimed X Factor winner Sam Bailey at His<br />
Majesty’s Theatre in Aberdeen. With its fresh and infective<br />
beat, the sun-inspired ‘I Want You’ produced by Derby<br />
based duo Sound Junkeyz, is sure to become the background<br />
track to summer memories all around the country,<br />
cementing the singer as Scotland’s freshest star.<br />
It’s been a long journey in the making for inspirational<br />
Aberdeen-raised Cameron Jay. Wih over 15 years recording<br />
and performing experience already under her belt, the<br />
singer has been carving her musical career since she was<br />
just 9 after having her first singing lesson at primary<br />
school, before going on to record her first single at 12,<br />
then joining a girl band and recording a covers album at<br />
13. Despite her young age, Cameron was sure tht she had<br />
found her calling, “From a young age I knew singing was<br />
what I wanted to do”, she explains.<br />
Whilst living in London she enjoyed winning her first<br />
singing battle at The Jump Off, had he opportunity to<br />
record with London based artist Logic and was invited to<br />
perform at Vibes and Pressure’s famed music nights in<br />
Dalston’s ‘Passing Clouds’. She has graced many<br />
stages at an array of quirky and credible events;<br />
from Brixton Splash, London 2012 Olympics Opening<br />
Ceremony, all the way to performing in Nairobi, Kenya.<br />
Her new chart release follows Cameron’s original EP,<br />
‘Fearless’, which showcases the singer’s chameleon-like musical<br />
prowess. She is can churn out the dance hits<br />
whilst stitching together songs with lyrics of strength and<br />
vulnerability. Revealing a grittier side to the<br />
singer, the EP’s standout track ‘Angels and<br />
Demons’ lays bare an edgier and more personal<br />
side to the talented songstress. Highlighting the<br />
power hidden behind emotional transparency, ‘Angels and<br />
Demons speaks of facing her fears and being in<br />
control of her destiny, successfully underpinning her title<br />
of the EP, ‘Fearless’.<br />
A year after starting singing lessons Cameron’s family<br />
received news that she had she had developed a rare and<br />
serious form of liver cancer. With doctors giving her<br />
just one month to live, her future was incredibly uncertain.<br />
After seven months of intensive chemotherapy in hospital<br />
she was transferred to Birmingham for a lifesaving operation<br />
to remove<br />
3⁄4 of her liver. Fortunately, through receiving both alternative<br />
therapies and chemotherapy treatment she reached remi<br />
ssion, leaving her more determined than ever to fulfil her<br />
dreams and inspire people who have had or are going throughsame<br />
experience as her.<br />
It’s great to see more alternative therapies being<br />
introduced through the GP practices and through the information<br />
available on the internet. This type of healing can<br />
really support the body when receiving chemotherapy treatment.<br />
You really need the energy to fight through every<br />
day but eating and drinking isn’t something you desire too<br />
much when you constantly feeling sick with the treatment.<br />
I want people to know that YOU can survive cancer...my<br />
nana’s partner has survived cancer 3 times!! It hurts me to<br />
think of so many people going through what my family<br />
went through. I really hope my music and my story speaks<br />
to people and encourages them to research as much as they<br />
can to find out what is available to support patients during<br />
their time in hospital and help their recovery process”.<br />
Cameron Jay’s bravery and optimism shines through her music<br />
proving infectious to everyone who encounters her. She has come<br />
a long way in life and in her career, proving an inspiration and<br />
a ray of sunshine within the granite city to those thinking<br />
they’re cornered by dark days having starred in documentary<br />
imparting empowering words of inspiration to those who need it<br />
most. She continues to be a beacon of positivity, inspiring<br />
people all over the world not only with her music, but her<br />
story of strength. ?<br />
“I never had a plan b, all I knew was that singing.<br />
Text courtesy of Mindmaster Promotions.<br />
IN ENTERTAINMENT MAGAZINE 51
52<br />
NEXT TO NONE<br />
Phases<br />
EMP Label Group
ALAN BROADBENT<br />
Developing Story<br />
Eden River Records<br />
IN ENTERTAINMENT MAGAZINE 53
KALO<br />
Wild Change<br />
Something Blue Records<br />
54
MAMMOTHOR<br />
Devotion Lost<br />
www.mammothor.com<br />
IN ENTERTAINMENT MAGAZINE 55
E“What’s in the Gift Bag?”<br />
very award show and major special event treats the attending celebrities like royalty. As<br />
part of the festivities, Gifting Suites (or lounges) are set up in the ballrooms of swank<br />
hotels where sponsoring companies have rented space in order to entice the celebrity<br />
guests to see, feel and accept samples of their products and services. The celebrities,<br />
and their publicists, are escorted by members of the organizer’s staff, make a grand<br />
tour, with gift bag(s) in hand, stoppiEng to see the products, pose for pictures with<br />
sponsors’ staff members and adding the gift to their bounty.<br />
Members of the media are invited as well to record the celebrities as they tour and stop<br />
to accept the greetings and gifts. The recently held MTV Awards haad dozens of sponsors<br />
who offered their products. In Hollywood Magazine’s Sylvia Sylver spent part of the day<br />
and visited with some of the event’s sponsors...<br />
56<br />
Survivor Apparel<br />
Unbreakable hats and T-shirts<br />
were a hit at the gifting suite<br />
Honoring the MTV Movie & TV<br />
Awards. Survivor Apparel sends<br />
a strong message that “We are all<br />
stronger than we realize and that<br />
no matter what life throws at us<br />
we are stronger together.”<br />
http://www.survivorapparel.com/
Aitai Kuji products, only available in Japan,<br />
had adorable toys and anime goods are a sure<br />
hit for kids of all ages.<br />
https://aitaikuji.com/<br />
Artist Cyndie Wade offered custom createdmessages<br />
of your choice as your unique<br />
gifts.<br />
http://cyndiewade.com<br />
Jannine Vinci, owner of Italy Oseree<br />
swimwear presented her fashionable line<br />
which features fabulous colors and sparkles<br />
for poolside or beach.<br />
www.osereeswimwear.com<br />
If your company has a product that you would<br />
like to promote and publicize to entertainment<br />
personalities, send us an email. The "Award"<br />
season is not too far away, and... space IS limited.<br />
We'll make sure you get the visibility you<br />
deserve!<br />
Send inquiries to:<br />
info@inmag.com...Subject line Gift Bag<br />
IN ENTERTAINMENT MAGAZINE 57
58<br />
The Bachelorette Viewing Party<br />
in Beverly Hills
Blogger babes, Heidi Nazarudin & Rachel<br />
McCord hosted “The Bachelorette” viewing<br />
party at ONLY IN BEVERLY HILLS where<br />
Owner Lisa Bochmer created fabulous gift<br />
bags. Each contained one-of-a-kind chic<br />
pouches, white halter tees and a signature<br />
water botttle. Guests were also treated with<br />
fashion forward styling from DryBar along<br />
with pink champagne and delicious desserts.<br />
- Sylvia Sylver<br />
IN ENTERTAINMENT MAGAZINE 59
CREATIVE PROFILES<br />
60
DENIS BOCQ is the head<br />
baker at Clifton’s Republic, the historic<br />
cafeteria in downtown Los Angeles.This<br />
classically trained French baker is now<br />
serving his authentic croissants and country<br />
breads. He’s known as the “baker to the<br />
stars.” Many of the French restaurants in Los<br />
Angeles feature his breads and pastries which<br />
are baked fresh daily.<br />
Developer Andrew Meieran has kept the<br />
original and eclectic atmosphere of Clifton’s.<br />
You can eat, drink and enjoy its museum -<br />
like style and view various mementos of the<br />
past and present. It has recently been renovated<br />
and features a multi-level restaurant<br />
and bar. The entertainment community uses<br />
the vast space for A-List affairs and events.<br />
The location is also ideal for filming.<br />
Its a place to be and be seen. -Syliva Sylver<br />
IN ENTERTAINMENT MAGAZINE 61
BUSINESS<br />
It’s Not What They Say,<br />
It’s What You Hear<br />
By Jordan Summers<br />
Ann Convery blends the rules of the ancient Lizard<br />
Brain with her clients’ signature marketing or business<br />
message. As a result, the entrepreneurs and business<br />
owners she works with experience a steady increase in<br />
prospects, customers, and business.<br />
In Entertainment asked Ann to share some of her secrets.<br />
What’s the Lizard Brain?<br />
It’s the 450,000 year old reptilian brain. It’s our survival<br />
brain. We now know that the Lizard Brain actually triggers<br />
every decision we make, from what we eat for breakfast<br />
to who we marry. It’s the part of the brain that triggers<br />
the “buy” signal.<br />
How do you talk to it?<br />
It’s actually easy. There are very specific<br />
rules to communicate with this<br />
brain. But it’s so contrary to the way<br />
that most of us talk in business, that<br />
people have to train themselves to do<br />
it.<br />
So when you talk to the Lizard Brain,<br />
you’re addressing the brain that buys?<br />
That’s right. No one’s going to buy<br />
your service or product when you first<br />
meet them or when they jump on your site. But if you<br />
communicate with the Lizard Brain, you can trigger a series<br />
of little “yes” decisions. Yes, they’re interested. Yes,<br />
they want more. Yes, they want to talk. You can keep<br />
this up until they decide to engage, buy, or sign.<br />
What’s a non-Lizard Brain message?<br />
One client came to me saying: “We’re a mid-cap insurance<br />
brokerage. We cater to manufacturers, distributors,<br />
health care, construction, real estate, transportation,<br />
municipalities”... etc. Zzzzzz<br />
What was the Lizard Brain message you created with him?<br />
Here’s the message that increased his referral rate:<br />
“Typically I find between 10K to 30K my clients didn’t<br />
know they had in 60 minutes or less.”<br />
How do you work with people?<br />
I work on two levels. First we grab attention. Together<br />
with my client, I re-word their pitch, introduction, speech,<br />
or any communication they have. We create messages that<br />
are all about your customer or prospect. This captures<br />
attention within 8 to 20 seconds.<br />
Really? 8 seconds?<br />
That’s the human attention span. It’s not only possible to<br />
capture attention in 8 seconds, it’s essential. And profitable.<br />
What’s Step Two?<br />
That’s my Secret Sauce. I embed simple neuromarketing<br />
techniques in every message you deliver. These techniques<br />
specifically target the Lizard Brain. So, you’re talking<br />
to the “decision-maker” every time you speak. It<br />
works online or off.<br />
Is communicating with the Lizard Brain effective?<br />
If you do it right, it’s so effective it should be illegal.<br />
People get more clients within two to four months. They<br />
increase their customer base. One client in Germany used<br />
these techniques and made 200K Euros<br />
in 24 hours.<br />
Who do you work with?<br />
I work with serial technology entrepreneurs<br />
– brainy types who need to pitch<br />
their new app or service to build a following,<br />
get more customers, and pitch<br />
to investors. I work with entrepreneurs<br />
and business owners who want more<br />
clients.<br />
How did you start?<br />
I started in media training – I prepared executives, professionals<br />
and authors to go on CNN, The Today Show,<br />
Good Morning America, the Wall Street Journal, the New<br />
York Times, and many other outlets. The techniques I<br />
used in media training to make sure my clients gave great<br />
interviews are almost the same techniques I use to create<br />
irresistible messages.<br />
Were you surprised?<br />
At first, I was shocked that it worked so well in business.<br />
Then I discovered neuromarketing and realized that I’d<br />
been teaching neuromarketing principles all along. The<br />
system is based in solid brain research.<br />
Any parting thoughts?<br />
Yes. Go Lizard. You’ll never go back.<br />
For more information<br />
contact Ann at (323) 644-7955 or<br />
ann@speakyourbusiness.com
As we continue CELEBRATION:<br />
25, our next issue will bring<br />
more interviews with the<br />
people who are heading towards<br />
success in entertainment.<br />
We’re planning a re-union of those<br />
great professionals who have been<br />
featured on the covers of our past<br />
issues. That should be fun to<br />
discover what they have done over<br />
the years with their careers.<br />
And, watch for updates on the<br />
MADE IN THE USA<br />
FILM FESTIVAL.<br />
It will be an event like no other!!!<br />
So... stay in touch!<br />
RUSHIDAT<br />
PERCARIO<br />
KULKARNIS<br />
next...<br />
RABBAT<br />
“Like most marketers, film industry promoters are facing the problem of<br />
decreasing attention spans. Audiences today don’t even have the patience<br />
to watch a full trailer, but putting the gist of a movie into a bite-sized gif lets<br />
you capture potential viewers instantly - as well as provide a platform for<br />
continuous engagement.” – RICHARD RABBAT, Founder of Gfycat<br />
IN ENTERTAINMENT MAGAZINE 63